Thinking Strategically and Acting Tactically

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Project management traditionally focuses on tactical work such as the detailed planning and execution of tasks. Strategic work deals with the business reasons for doing projects. Tactical and strategic concerns are often compartmentalized and handled separately.

However, project management professionals are increasingly addressing a combination of both. They're thinking strategically while concurrently executing projects tactically, and that approach helps facilitate short- and long-term success.

Our partners at Exceptional PPM and PMO Solutions have a downloadable infographic which covers the topic of thinking strategically and acting tactically for project management success. The file is located
here.


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

The website for his business is
http://Exceptional-PMO.com and the digital media kit for his award-winning book is located at https://AgileScrumGuide.com.

You're also invited to connect with Scott on social. Like his page on
Facebook, follow him on Twitter, and connect with him on LinkedIn.



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Impact Mapping Strategic Planning Technique

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Impact mapping—introduced by Gojko Adzic—is a collaborative and visual strategic planning technique for business. This article provides a concise overview of the process, and it includes real-world examples. Four major steps follow. For simplicity, most examples are listed in the singular (such as one goal). However, multiples (such as several goals) may be used.

Step 1: Answer “Why?”

First the goal is established. The focus should be on important strategic objectives—which may include increasing revenue, decreasing costs, product development, or other categories. To ensure a clear shared understanding, it is suggested that the goal is SMART:
specific, measurable, achievable, relevant, and time-bound. This example is not SMART: “Increase revenue.” But this version is SMART: “Increase revenue by 10% over the next 30 days.”

Step 2: Answer “Who?”

Next, the people who can help (or be a hinderance) in achieving the goal are identified. Such people may be referred to as actors or personas. Actors are someone or something that “acts” on or with the system—such as a customer. Personas are fictitious characters that represent user types—such as Developer Dave. It is suggested that the people are as specific as possible. For the goal of “Increase revenue by 10% over the next 30 days,” examples of Who include (a) Existing Customer and (b) Prospective Customer.

Step 3: Answer “How?”

In this step, the impacts that need to be had on the actors/personas—for them to help achieve the goal (or minimize/avoid them being a hinderance)—are identified. Continuing on the example from steps 1-2, an impact for the Existing Customer is to (a) refer more friends and (b) have a larger order dollar value.

Step 4: Answer “What?”

The deliverable which is hoped to create the impact on the actors/personas to achieve the goal is identified in this step. Said differently, What is the deliverable related to the How in the prior step. Continuing on the example from steps 1-3, deliverables for Refer More Friends include (a) discount code and (b) referral bounty.

Recap and Putting the Results to Use

The impact map is a visual artifact, developed collaboratively while answering the four questions: “Why (Goal)?,” “Who (Actor/Persona)?,” “How (Impact)?,” and “What (Deliverable)?” The exercise may reveal considerable items for consideration. Everything does not need to be implemented, however. It is suggested that the entries are prioritized (such as determining the shortest path) and that the most important work is done.

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The illustration above incorporates some of the examples from this article. As shown, the shortest path involves providing a discount code related to existing customers referring more friends. In this case, that’s the work that should be done (at least done first).


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

The website for his business is
http://Exceptional-PMO.com and the digital media kit for his award-winning book is located at https://AgileScrumGuide.com.

You're also invited to connect with Scott on social. Like his page on
Facebook, follow him on Twitter, and connect with him on LinkedIn.


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"Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions" Quoted by Informa Middle East


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Content from
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (Scott M. Graffius, author; Chris Hare and Colin Giffen, technical editors) is quoted in a piece by Informa Middle East. Informa is a leading Dubai-based company offering business intelligence, academic publishing, and services in event management.

A red arrow in the accompanying image (a higher resolution version is available
here) points out the quote. You can read the Informa article by Anishka Abraham—which includes what to do and avoid with metrics—here: https://www.informa-mea.com/blog/7-mistakes-to-avoid-when-measuring-innovation/.

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About Scott M. Graffius

Scott M. Graffius, CSP, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, international speaker, and award-winning author. He is the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include upgraded responsiveness to business needs, faster delivery and time-to-market, improved on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets. Additional information is available at: http://Exceptional-PMO.com/who_we_are/bio.

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps technical and non-technical teams develop and deliver products at astounding speed with rapid adaptation to change and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards. Scott and his publication have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, BookLife by Publisher’s Weekly, Innovation Management, and additional media outlets.

  • Title and subtitle: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
  • Author: Scott M. Graffius
  • Technical Editors: Chris Hare and Colin Giffen
  • Formats: Paperback and ebook, both in full color
  • Pub Date: April 5, 2016 (paperback), May 20, 2016 (ebook)
  • Publisher: CreateSpace (paperback), Amazon Digital Services (ebook)
  • Price: Paperback $34.99 US, ebook $19.99 US
  • Pages: 156
  • ISBN-13: 978-1533370242 (paperback)
  • ASIN: B01FZ0JIIY (ebook)
  • Channels: The paperback is available from Amazon in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States; other online and offline bookstores and retailers; distributors including Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; and certified resellers through CreateSpace Direct wholesale. The ebook is for sale through Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States; and other channels.

A trailer, high-resolution images, reviews, a detailed list of awards and more are available at
https://AgileScrumGuide.com.

★★★★★

You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

The website for his business is
http://Exceptional-PMO.com and the digital media kit for his award-winning book is located at https://AgileScrumGuide.com.

You're also invited to connect with Scott on social. Like his page on
Facebook, follow him on Twitter, and connect with him on LinkedIn.



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Half-Life for Posts on Different Social Media Platforms

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Social media is quickly becoming one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As summarized in the image above (a higher resolution version is available
here) and described below, the half-life of posts varies by platform.

Twitter


Facebook


Instagram


LinkedIn


Pinterest


Be mindful of the half-life values when posting content.


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

The website for his business is
http://Exceptional-PMO.com and the digital media kit for his award-winning book is located at https://AgileScrumGuide.com.

You're also invited to connect with Scott on social. Like his page on
Facebook, follow him on Twitter, and connect with him on LinkedIn.


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