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Chris Hare and Colin Giffen
Product Specs:
Paperback
TITLE: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
AUTHOR: Scott M. Graffius
IMPRINT: CreateSpace
COPYRIGHT DATE: 2016
PUBLICATION DATE:
2016
RETAIL PRICE: $34.99 US
ISBN-10: 1533370249
ISBN-13: 978-1533370242
DIMENSIONS IN INCHES: 7 x 0.4 x 10
DIMENSIONS IN CM: 17.8 x 0.9 x 25.4
PRODUCT WEIGHT IN OUNCES:
13
PRODUCT WEIGHT IN GRAMS:
369
COLOR AND PAPER:
Full color on white paper
PAGES: 156 (148 pages prior to update)
CHANNELS: Amazon - Canada (CA), France (FR), Germany (DE), Italy (IT), Spain (ES), United Kingdom (UK), United States (US); bookstores and retailers such as Barnes & Noble, and distributors such as Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; certified resellers through CreateSpace Direct wholesale
TITLE: Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
AUTHOR: Scott M. Graffius
IMPRINT: Amazon Digital Services
COPYRIGHT DATE: 2016
PUBLICATION DATE:
2016
RETAIL PRICE: $19.99 US
ASIN: B01FZ0JIIY
PAGES: 156 (148 pages prior to update)
CHANNELS: Amazon - Australia (AU), Brazil (BR), Canada (CA), France (FR), Germany (DE), India (IN), Italy (IT), Japan (JP), Mexico (MX), The Netherlands (NL), Spain (ES), United Kingdom (UK), United States (US)
ADDITIONAL INFO: Print Replica — sometimes called eTextbook format — maintains the rich formatting and layout of print editions. Features include: notes and highlights; search, copy and paste; zoom and pan; and page numbers matching the print edition

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Preview: “Look inside” previews are available at Amazon here.

Review copy: Members of the media can visit here to request a complimentary review copy of the book.

Examination copy: Instructors can visit here to request a complimentary examination copy of the book.
Long-form copy
Scott M. Graffius's Award-Winning Book on Agile Scrum Helps Organizations Drive Competitive Advantage

Project management expert, consultant, speaker, and author Scott M. Graffius has won another honor for his book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. The latest accolade comes from the 2018 Pacific Book Awards, which named Agile Scrum the first place winner in the Business category.

There are a variety of frameworks supporting the development of products, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile models involve iterative and incremental deliverables. Organizations are increasingly embracing agile to best meet their business needs
and successfully manage projects, innovate, and prosper at astounding speed.

Scott released
Agile Scrum to provide those interested or involved in innovation, product development, project management, software development or technology management with a roadmap to implement Scrum, the most popular agile framework. It helps technical and non-technical teams deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvementwhich supports innovation and drives competitive advantage.

Reactions to
Agile Scrum have been incredibly positive.

“A superbly written and presented guide to team-based project management that is applicable across a broad range of businesses from consumer products to high-tech.”
IndieBRAG

“The book is excellent.”
Readers’ Favorite

“An all-inclusive instruction guide that is impressively 'user-friendly' in tone, content, clarity, organization, and presentation.”
Midwest Book Review

“A-type personalities (those inclined to avoid instruction manuals) and non-readers will rejoice upon discovering this guide which makes getting started with Agile Scrum a breeze.”
Literary Classics Book Reviews

“A must-have for a project manager wanting to introduce Scrum to the organization.”
PM World Journal

“A clear and authoritative roadmap for successful implementation.”
BookViral

“The book highlights the versatility of Scrum beautifully.”
Literary Titan

The manner in which Scott presents this material is exemplary.
Amazon.com Hall of Fame and Top 100 Reviewer

Honors for Agile Scrum include 17 first place awards from national and international competitions.

First Place Winner
Business-General Category
5th Annual Beverly Hills International Book Awards

First Place Winner
Technology Category
5th Annual Beverly Hills International Book Awards

First Place Winner
Business Category
2016 London Book Festival

First Place Winner
Business Category
Fall 2016 Pinnacle Book Achievement Awards

First Place Winner
Informational (Business) Category
2017 Feathered Quill Book Awards

First Place Winner
Technology Category
2016 New Apple Book Awards

First Place Winner
Technology Category
2017 Independent Press Award

First Place Winner
Technology Category
11th Annual National Indie Excellence Awards

First Place Winner
Business Category
2017 Pacific Rim Book Festival

First Place Winner
Green/Conscious Business Category
2017 Bookvana Awards

First Place Winner
Technology Category

2017 Book Excellence Awards

First Place Winner
Business Reference Category

14th Annual Best Book Awards

First Place Winner
Technology Category

2017 New York City Big Book Awards

First Place Winner
Science & Technology Category

2017 Royal Dragonfly Book Awards

First Place Winner
Workplace Category

2017 Human Relations Indie Book Awards

First Place Winner
Business Category

2018 Florida Book Festival

First Place Winner
Business Category

2018 Pacific Book Awards

Additional reviews and awards are listed at
AgileScrumGuide.com.

The book is for anyone involved or interested in the management of projects via Agile Scrum, including those with no prior experience. It's also for those already using Agile Scrum, in roles such as Product Owners, Scrum Masters, Development Team members (business analysts, technical architects, designers, developers, testers, etc.), customers, end users, agile coaches, executives, managers and other stakeholders. For those already using Agile Scrum, this book can serve as a reference on practices for consideration and potential adaptation.

About the author

Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a project management expert, consultant, international speaker, and author. He is the Founder and CEO of
Exceptional PPM and PMO Solutions, a professional services firm which helps organizations better solve their problems and capitalize on opportunities via world-class project management related services. Results include more consistent realization of business outcomes, faster delivery speed, improved on-budget performance, higher satisfaction, and more. A fantastic agile transformation experience with a client in the entertainment industry was the inspiration for Scott's award-winning book, Agile Scrum. He is a former vice president of a provider of diverse consumer products and services over the Internet including social networking and internet access. Before that, Scott worked in organizations with businesses ranging from advanced technology products and services to business services, retail, e-commerce, manufacturing, and entertainment. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries. Scott lives in Los Angeles, California.

About the book

Title:
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Author: Scott M. Graffius

Technical Editors: Chris Hare and Colin Giffen

Formats: Paperback and ebook, both in full color

Pub Date: April 5, 2016 (paperback), May 20, 2016 (ebook)

Publisher: CreateSpace (paperback), Amazon Digital Services (ebook)

Price: Paperback $34.99 US, ebook $19.99 US

Pages: 156

ISBN-13: 978-1533370242 (paperback)

ASIN: B01FZ0JIIY (ebook)

Channels: The paperback is available from Amazon in Canada, France, Germany, Italy, Spain, the United Kingdom, and the United States; other online and offline bookstores and retailers; distributors including Ingram and NACSCORP; libraries and academic institutions through Baker & Taylor; and certified resellers through CreateSpace Direct wholesale. The ebook is for sale through Amazon in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the Netherlands, Spain, the United Kingdom, and the United States; and other channels.

A trailer, high-resolution images, reviews, a detailed list of awards and more are available at
AgileScrumGuide.com.
Short-form copy
Easily employ Scrum, the most popular agile project management and delivery framework

Scott M. Graffius, an expert in project delivery, released Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions to provide those interested or involved in innovation, project management, product development, software development or technology management with an authoritative roadmap to easily and quickly implement Scrum, the most popular agile project management and delivery framework. It helps technical and non-technical teams deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. For more information on the author and the publication, visit AgileScrumGuide.com.
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Book Trailer

A book trailer is available at Vimeo (and it is shown below).

Promotion Information


Press releases and links.


DATE
SUBJECT




































When writing about the book, please link to http://scottgraffius.com/agile.html or https://agilescrumguide.com.
1_Twitter_-_TIMELINE_-_ASG_-_v1180113 LOWRES

A timeline of major milestones for
Agile Scrum is located here.

Author Information

Bio, sample interview questions, and photos.


Bio:
Long-form copy
Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a technology leader, project management expert, consultant, international speaker, and author.

Scott is the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include upgraded responsiveness to business needs, faster delivery and time-to-market, improved on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. For more information, visit
http://Exceptional-PMO.com.

A fantastic agile transformation experience and result with a client in the entertainment industry was the inspiration for Scott’s book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. Agile Scrum has garnered 17 first place awards from national and international competitions: the 5th Annual Beverly Hills International Book Awards (for Business-General, and for Technology), 2016 London Book Festival (for Business), Fall 2016 Pinnacle Book Achievement Awards (for Business), 2017 Feathered Quill Book Awards (for Informational), 2016 New Apple Book Awards (for Technology), 2017 Independent Press Award (for Technology), 11th Annual National Indie Excellence Awards (for Technology), 2017 Pacific Rim Book Festival (for Business), 2017 Bookvana Awards (for Green/Conscious Business), 2017 Book Excellence Awards (for Technology), 14th Annual Best Book Awards (for Business Reference), 2017 New York City Big Book Awards (for Technology), 2017 Royal Dragonfly Book Awards (for Science & Technology), 2017 Human Relations Indie Book Awards (for Workplace), 2018 Florida Book Festival (for Business), and the 2018 Pacific Book Awards (for Business). Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, the Dallas Business Journal, the PM World Journal, BookLife by Publisher’s Weekly, Innovation Management, and additional media publications. A trailer, high-resolution images, reviews, a detailed list of awards, and more are available at https://AgileScrumGuide.com.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Scott has a bachelor's degree in Psychology with a focus in Human Factors. He holds six professional certifications: Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, the Institute of Electrical and Electronics Engineers (IEEE), the IEEE Computer Society, the IEEE Consumer Electronics Society, the IEEE Broadcast Technology Society, the IEEE Internet of Things Community, and the IEEE Consultants Network.

He has been actively involved with the Project Management Institute (PMI) in the development of professional global standards. He was a member of the team which produced the
Practice Standard for Work Breakdown Structures—Second Edition. Scott was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition and The Standard for Program Management—Fourth Edition. He was also a subject matter expert reviewer of content for the PMI EMEA (Europe, Middle East and Africa) Congress 2019.

Scott presents thought leadership on project, program, portfolio, and PMO management related topics of timely importance. He regularly speaks at private and public events in the United States and internationally. Scott gave a talk on innovation and project management at a private meeting in London, United Kingdom on February 9, 2017. He was a guest speaker on agile project management at a public event of the Project Management Institute (PMI) Los Angeles Chapter on July 25, 2017. Scott presented “Agile Scrum: An Overview (Originally) for The Board of Directors of an Entertainment Company” at three public PMI events: a meeting of the California Central Coast Chapter on June 28, 2018; a meeting of the California Inland Empire Chapter on August 14, 2018; and a meeting of the California Central Valley Chapter on September 13, 2018. Scott spoke at Techstars Startup Week, where he presented "Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage" to an audience of startups and others in the entrepreneurial community on October 4, 2018. He will also be speaking at Project World * Business Analyst World, which will be held in May 2019 at the Metro Toronto Convention Centre in Toronto, Canada. For more information on Scott’s speaking engagements, visit
http://scottgraffius.com/publicspeaker.html.

Scott resides in Los Angeles, California.
Bio:
Medium-form copy
Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a project management expert, consultant, international speaker, and author.

Scott is the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include upgraded responsiveness to business needs, faster delivery and time-to-market, improved on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. Visit Exceptional-PMO.com.

A fantastic agile transformation experience with a client in the entertainment industry was the inspiration for Scott’s award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. Reactions to the book have been incredibly positive. Honors include 17 first place awards from national and international competitions. See the digital press kit at AgileScrumGuide.com.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

He lives in Los Angeles, California.

Visit
ScottGraffius.com.
Bio:
Short-form copy
Scott M. Graffius, PMP, CSP, CSM, CSPO, ITIL, LSSGB is a project management expert, consultant, international speaker, and author. He is the CEO of Exceptional PPM and PMO Solutions, a professional services firm. A fantastic agile transformation experience with a client in the entertainment industry was the inspiration for Scott’s award-winning book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. Reactions to Agile Scrum have been incredibly positive. Honors include 17 first place awards from national and international competitions. Scott lives in Los Angeles, California.
Sample Interview Questions
Sample interview questions with responses from Scott M. Graffius, author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

What is agile? What is Scrum?


There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices engage sequential development, while agile involves iterative and incremental deliverables. Scrum is the leading agile development and delivery framework. It encompasses principles and practices that helps teams deliver the highest business value work in short cycles. The business sets the priorities, and self-organizing Scrum teams determine the best way to deliver the features. Working software (or other products or services) is demonstrated frequently, which enables speedy feedback, rapid adaptation to change, and continuous improvement.

How has your experience in project management helped you write
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions?

I am thankful for all of the disruptors, innovators, and visionaries who contributed to the colorful heritage of agile and Scrum. In particular, I thank Hirotaka Takeuchi and Ikujiro Nonaka. Scrum was modeled after their groundbreaking paper, "The New New Product Development Game," published in the
Harvard Business Review in 1986. My book was informed by their article and 115 additional sources—listed in the bibliography—along with my first-hand experience launching Scrum in organizations.

I'm the Founder and CEO of Exceptional PPM and PMO Solutions, an Inc. Verified Business, which helps our clients achieve their business needs through world-class project leadership. I had the privilege to work with a client in a division of a global entertainment business on their successful journey for improved responsiveness to changing business needs, faster delivery speed, higher satisfaction, and continuous improvement—which made them even more competitive and fueled their growth. That fantastic agile transformation experience and result was the inspiration for my book. I thank that client.

I also helped diverse organizations achieve their business needs through project management related services prior to Exceptional PPM and PMO Solutions. I'm a former vice president of a provider of diverse consumer products and services over the Internet including social networking and internet access. Before that, I worked in organizations with businesses ranging from advanced technology products and services to business services, retail, e-commerce, manufacturing, and entertainment. I have experience with consumer, business, reseller, government, and international customer markets, as well as international experience spanning 20 countries.

In addition to hands-on experience, a deep understanding of project management (project, program, portfolio, and PMO management—inclusive of agile, traditional, and hybrid frameworks), engagements with professional associations, involvement with global standards, knowledge of leading practices, and professional credentials also shaped what and how information was presented in the book. Some examples follow. I have a bachelor’s degree in Psychology with a focus in Human Factors. I hold six certifications: Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), IT Service Management Foundation (ITIL), and Lean Six Sigma Green Belt (LSSGB). And I'm proud to be a member of the Scrum Alliance, Project Management Institute (PMI), Institute of Electrical and Electronics Engineers (IEEE), IEEE Computer Society, IEEE Consumer Electronics Society, IEEE Broadcast Technology Society, IEEE Internet of Things Community, and the IEEE Consultants Network.

I owe a tremendous debt to the technical editors: Chris Hare and Colin Giffen. Each offered insights that greatly improved
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. I thank them for helping to make this book more clear, consistent, and valuable.

Are agile/Scrum practices limited to technology projects or high-tech industries?

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum's built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage.

Agile and Scrum were once the sole domain of software development. However, the benefits and results have not gone unnoticed by others. Practices are being adopted by additional departments and industries.
The State of Scrum Report: 2017 Edition revealed that 21% of Scrum projects are run by departments outside of Technology such as Marketing, Finance, and Sales. And "The New Workplace is Agile, and Nonstop. Can You Keep Up?"—an article published in the New York Times in 2016—noted agile's use in diverse industries. Examples ranged from a museum in Sydney, Australia, to an automobile dealership in Maine. Agile/Scrum is being used broadly.

What's a common misconception about agile or Scrum?

There are different frameworks supporting the development and delivery of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices (sometimes called waterfall) engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing Scrum—the most popular agile framework—to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

There's a widely-held view that agile is new. But agile was used decades before it became well-known. A few examples follow. Software was developed in half-day iterations in 1958 for Project Mercury, the United States' first human spaceflight program. Harlan Mills of IBM promoted in 1968 that "software development should be done incrementally, in stages with continuous user participation and replanning." In 1980, Tom Gilb introduced the Evolutionary Delivery Model, an incremental alternative to traditional development.

While agile (which includes Scrum) is not new, many innovators and visionaries have advanced principles and practices over time. For those who would like to learn more, there's a one-minute video—"Agile Has a Long and Colorful Heritage"—at
https://vimeo.com/259429846.

Are you working on a new book? If so, what is it about and when will it be available?

I have two works in the pipeline. Currently, however, there is no detail on content or publication dates for future books.

How can someone learn more about Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions?

You're invited to check out our video channel which includes a trailer and more, read our blog, visit our digital media kit, and see Agile Scrum on Amazon.

You're also invited to connect with us on social. Like us on Facebook. Follow us on Twitter, LinkedIn, Instagram, and Pinterest.
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Praise

Awards, endorsements and reviews.


“A superbly written and presented guide to team-based project management that is applicable across a broad range of businesses from consumer products to high-tech.
IndieBRAG
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is an all-inclusive instruction guide that is impressively 'user-friendly' in tone, content, clarity, organization, and presentation.
Midwest Book Review
“A-type personalities (those inclined to avoid instruction manuals) and non-readers will rejoice upon discovering this guide which makes getting started with Agile Scrum a breeze.”
Literary Classics Book Reviews
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is a must-have for a project manager wanting to introduce Scrum to the organization.”
Edward Raibick, PM World Journal
“The book is excellent.”
Readers’ Favorite
“A clear and authoritative roadmap for successful implementation, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, is strongly recommended.”
BookViral
“The book highlights the versatility of Scrum beautifully.”
— Literary Titan
“Scott's well-reviewed book details how to apply Agile Scrum to your business' project development and team management.”
BookWorks
The manner in which Scott presents this material is exemplary.”
— Amazon.com Hall of Fame and Top 100 Reviewer
“Excellent book. Well written with colorful diagrams which makes understanding the concepts much easier.”
Amazon.com Top 500 Reviewer
See reviews on Amazon here
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