The Spanish Version of the 'Phases of Team Development' -- 'Fases del Desarrollo del Equipo' -- Now Available

Fases-Del-Desarrollo-Del-Equipo---Scott-M-Graffius---V21101907ES---LR-SQ



For permission requests and high resolution images, see below.

Phases of Team Development

Teams go through phases of development, and Dr. Bruce Tuckman established a popular and durable framework on the subject. According to Dr. Tuckman, all phases—Forming, Storming, Norming, Performing, and Adjourning—are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.

Agile project management thought leader, influencer, and author Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness and productivity, as well as the teams' (and their own) success. Graffius updates the content periodically.

Graffius translated his 'Phases of Team Development' intellectual property into Spanish: 'Fases del Desarrollo del Equipo' — Formación (Forming), Turbulencia (Storming), Normalización (Norming), Desempeño (Performing), and Disolución (Adjourning).

Sometimes, different words are used for the phases. For example, 'Storming' is translated as 'Turbulencia' — but 'Conflicto' or other alternatives are occasionally used instead. This article and the related Fases del Desarrollo del Equipo illustration incorporate the selections for phases referenced in the Spanish version of the Project Management Institute's A Guide to the Project Management Body of Knowledge. The five phases in Spanish are: Formación, Turbulencia, Normalización, Desempeño, y Disolución.

More on the Spanish version follows.

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Permission Request Information

For permission requests to use Graffius' 'Fases del Desarrollo del Equipo' visual, contact Scott M. Graffius in English. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution file(s) of the visual.

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How to Cite This Article

Graffius, Scott M. (2021, October 19). The Spanish Version of the 'Phases of Team Development' -- 'Fases del Desarrollo del Equipo' -- Now Available. Available at: https://scottgraffius.com/blog/files/equipo-21.html.

How to Cite Only the Visual

Graffius, Scott M. (2021). Fases del Desarrollo del Equipo. Digital Object Identifier (DOI): 10.13140/RG.2.2.28150.93765. DOI link: https://dx.doi.org/10.13140/RG.2.2.28150.93765.

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Scott M Graffius - Phases of Team Development - Spanish - Tablet - v21102207 LR SQ

For information on the English version of the Phases of Team Development, visit
here.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books, workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on:



Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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Copyright

Copyright © Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone

Bruce Tuckman's Model - Steve Jobs - Analysis - LR-SQ



Names and certain identifying details are not included or are redacted (replaced with black rectangles) to respect privacy.

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The Question

Steve Jobs famously said: “You can please some of the people some of the time” in response to a tough question at the 1997 Worldwide Developer Conference. The following experience reminded me of that quote.

In a recent workshop on team leadership, a student asked me, “What do you think about
█████████’s disregard of Tuckman’s model?” (Note: The student was referring to a person who's a leader in Agile and Scrum. That person's name is redacted, subsequently referred to as “critic.” His or her stance seems to be the rare exception.) I’m detailing my response here.

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The Background for Context

Bruce Tuckman (Ph.D. in Psychology from Princeton University) conducted extensive research on group dynamics, and he published a related model in 1965. At that time, the model included four phases: forming, storming, norming, and performing. However, Dr. Tuckman subsequently determined that adjourning was so important that he (with Mary Ann Jensen) updated his model in 1977 to add adjourning as the fifth phase. In the context of this discussion, phases and stages may be used interchangeably; and group dynamics is also referred to as group development, team dynamics, and team development.

Dr. Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. Since his related work was published, it has been supported by additional peer-reviewed research. And it has received recommendations and coverage from leading organizations including Google, Harvard Business Review, IEEE, Forbes, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Association for Project Management, Gartner, CIO, Spotify, Imperial College London, RAND Corporation, Princeton University, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.

While Tuckman’s model is durable and relevant, no model is perfect. It can be helpful to understand any concerns or limitations—with an emphasis on any which are independently verifiable and are published in peer-reviewed studies.

I related to the student that there are critics of Tuckman’s model, but that they’re few—and I’m not familiar with criticisms meeting the aforementioned rigor of being independently verifiable with such findings appearing in peer-reviewed studies.

I said, for example, that I was already aware of the critic's stated disregard of Bruce Tuckman’s model. I previously looked into the situation to learn more. My research and findings follow.

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The Research and Findings

In a
█████ communication, the critic said “I never liked ...” referring to Tuckman’s model. He or she went on to state that his or her reason was that “Gersick tested it ...” (Tuckman’s model) and “...it’s not true.” The critic included a link to the paper which was the basis for his or her stance. The link goes to the following paper:

Curtis, B., Walz, D., and Elam, J. (1990, October 1). Studying the Process of Software Design Teams. In:
ISPW '90: Proceedings of the 5th International Software Process Workshop on Experience with Software Process Models, pages 52-53.

The
critic said that “Gersick tested it” and pointed to the paper. However, Gersick is not an author on the paper. Still, I reviewed the content to see what, if anything, the authors (Curtis, Walz, and Elam) said about Tuckman, Tuckman’s model, and/or Gersick. Here’s what I found.

On Tuckman: Tuckman was not mentioned anywhere in the paper.

On Tuckman’s model (a reference to forming, storming, norming, performing, and/or adjourning): The following appears: “Rather than the standard group process of form-storm-norm-perform, Gersick suggested there came a point halfway through a group project where the team faced its lack of progress.”

On Gersick: Gersick was mentioned four times: “Gersick (1988) observed such a point in a study of project teams” and “Rather than the standard group process of form-storm-norm-perform, Gersick suggested there came a point halfway through a group project where the team faced its lack of progress” and “Gersick's model may be more descriptive of temporary teams that are asked to perform tasks out of their area of expertise” and (a reference citation) “Gersick, C.J.G. (1988). Time and Transition in Work Teams: Toward a New Model of Work Development.
Academy of Management Journal, 31 (1), 9-41.”

The
critic said that “Gersick tested it” ... and “...it’s not true.” However, as a summary of the above, Gersick is not the author of the paper, and the authors (Curtis, Walz, and Elam) commented that Tuckman’s model did not seem to work for one project. On that one project, “Rather than ... form-storm-norm-perform ... there came a point halfway through ... where the team faced its lack of progress.” That does not negate Tuckman’s model. While teams typically move through the different phases, it’s entirely possible for a team to face a lack of progress at a given time. Phases don’t progress magically; the phase is a marker of the team’s current progress and effectiveness. The critic said that “Gersick tested it” ... and “...it’s not true.” The research specified by the critic did not state that it tested Tuckman’s model and found it to not be true. The research specified by the critic does not support his or her stand. Nevertheless, I dug deeper.

The above paper by Curtis, Walz, and Elam includes Gersick’s work as a reference. I found and carefully reviewed Gersick’s respective research. Again, it’s: “Gersick, C.J.G. (1988). Time and Transition in Work Teams: Toward a New Model of Work Development.
Academy of Management Journal, 31 (1), 9-41.” I looked to see what Gersick said about Tuckman or his model. Here’s what I discovered.

Tuckman was mentioned five times: “There was no initial ‘storming’ (Tuckman, 1965; Tuckman & Jensen, 1977) in this group” and “First, as Tuckman pointed out in 1965 and others have noted up to the present (Hare, 1976; McGrath, 1986; Poole, 1983b), they offer snapshots of groups at different points in their life-spans but say little about the mechanisms of change” and “Since all teams were doing construction work on their projects during phase 2, similar to ‘performing’ in Tuckman’s (1965) synthesis, it was a time when teams were more similar to both each other and to the traditional model than they were in phase 1” and (a reference citation) “Tuckman, B. 1965. Developmental Sequence in Small Groups.
Psychological Bulletin, 63: 384-399” and (another reference citation) “Tuckman, B., & Jensen, M. 1977. Stages of Small-Group Development. Group and Organizational Studies, 2: 419-427.”

The
critic said that “Gersick tested it” ... and “...it’s not true.” However, as a summary of the above, Gersick did not state that Tuckman’s model was tested and found to not be true. For example, Gersick did not say that there was no storming; rather, it was qualified as “no initial ‘storming.’” Furthermore, and most importantly, Gersick provided the following caveat: “This study must be interpreted with caution. It was hypothesis-generating, not hypothesis-testing; the model is expressly provisional.” According to Gersick, the research did not test or prove anything.

The research—both the paper pointed to by the
critic, and the reference study—does not supply the stated basis for the critic's stance.

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The Conclusion with the Answer

In conclusion, Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. No model is perfect, and it is helpful to understand any concerns or limitations—with an emphasis on any which are independently verifiable and are published in peer-reviewed studies.

My answer to the student’s question
(“What do you think about █████████s disregard of Tuckman’s model?”) was that I diligently reviewed the facts and neither the paper linked to by the critic, nor the other study cited by the paper, support the critic’s assertion that “Gersick tested it ...” (Tuckman’s model) and “...it’s not true.”

Maybe—or maybe not—the critic's view of the model is because of a misunderstanding regarding the research. Or maybe—or maybe not—there's another reason. As Steve Jobs said, “You can please some of the people some of the time.”

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The Phases of Team Development Visual


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🔥 Update: The newest version is here.



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About Scott M. Graffius


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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on:



Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/tckmn

Posts related to this article are on
Twitter and Instagram (via @AgileScrumGuide)




© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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‘APAC CIO Outlook’ Magazine Features Content from ‘Agile Transformation’ Book by Scott M. Graffius

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius Featured by APAC CIO Outlook - LR BLOG




Click here to download this article as a PDF.

APAC CIO Outlook magazine features content from Scott M. Graffius’ Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change in their June 2022 article on innovation and e-commerce. An excerpt is shown below.

Scott M Graffius Featured by APAC CIO Outlook - Look Inside

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About APAC CIO Outlook Magazine

APAC CIO Outlook is a digital and print magazine that provides a platform for CIOs, CTOs and other senior level IT buyers and decision makers along with CXOs of solution providers to share their experiences, wisdom, and advice with enterprise IT community of Asia-Pacific (APAC) countries. To learn more, visit https://www.apacciooutlook.com.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:



Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/apac-cio



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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‘Innovation Project Management’ (Second Edition) Features Content from Scott M. Graffius on Agile and Innovation

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott_M_Graffius_Featured_by_Innovaton_Project_Management_2nd_Editon_by_Kerzner-BLG



Click here to download this article as a PDF.

Content from
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) heads up the Agile Innovation section of the second edition of Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner. A view is shown below.

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About Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner

The following information includes excerpts from the product description provided by the publisher.

The newly revised second edition of Innovation Project Management offers tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.

The highly qualified author analyzes innovation from all sides; through this approach,
Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.

The second edition has exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego.

Some of the ideas discussed in
Innovation Project Management include:

  • Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development.
  • Identifying core competencies using strengths, weaknesses, opportunities, and threats (SWOT) analysis and nondisclosure and confidentiality agreements.
  • Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases.
  • Measuring intangible assets, customer/user/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value.
  • With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.

To learn more, visit here.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:



Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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#Agile #Agility #AgileCoach #AgileInnovation #AgileProjectManagement #AgileScrumGuide #Business #Change #Collaboration #CompetitiveAdvantage #ContinuousImprovement #Development #HaroldKerzner #Innovation #InnovationManagement
#InnovationProjectManagement #Kerzner #Leadership #NPD #OrganizationalDevelopment #ProductDevelopment #ProjectManagement #ProjectManagement #ProjectManager #Scrum #ScrumMaster #SDLC #Stakeholders #Tech #Technology

The short URL for this article is:
https://bit.ly/innov-23



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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“Agile Protocol: The Transformation Ultimatum” by Scott M. Graffius Crashes the Book Scene with Satirical Firepower

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Agile Protocol: The Transformation Ultimatum by Scott M. Graffius has landed, and it’s an instant cult classic for anyone who’s ever been trapped in an "Agile" meeting that felt more like a hostage negotiation.

Who Needs This Book?

If you've ever:

  • Sat through a 90-minute stand-up complete with a PowerPoint deck;
  • Heard someone call Jira their Agile process; or
  • Witnessed Agile used as an excuse to skip planning, documentation, or logic

…then this book is your revenge arc.

What It Is (Besides a Glorious Fever Dream of Value Delivery)

Agile Protocol: The Transformation Ultimatum is a short story of a thrilling satirical adventure that doubles as a covert guide to Agile principles. When a dysfunctional organization threatens to implode under the weight of its own bureaucracy, the elite A.G.I.L.E. crew steps in to save the day—and the business. Wielding Agile principles and AI-powered tools like a KanbanChatterbox and a flashing bar that tracks the probability of executive meltdowns, they navigate everything from the misapplication of Agile to corporate cosplay and an epic rage-quit via helicopter.

Packed with sabotage, sarcasm, and corporate cults, it’s perfect for anyone who’s ever screamed into a backlog and lived to iterate another day.

Why This Book is Sending Shockwaves Through the Agileverse

Whispers of
Agile Protocol are spreading through the Internet. Why? Because it does the unthinkable: it’s a fun and brutally candid take on the application (and frequent misapplication) of Agile and other cultural phenomena.

What Makes This Book Unmissable

🔥 A Story-Driven Showdown
When a dysfunctional technology behemoth threatens to implode under the burden of its own "fake Agile" bureaucracy, the elite A.G.I.L.E. crew steps in to save the day—and the enterprise.

🧠 Real Agile, Real Principles
Beneath the humor lies a stealth education in actual Agile principles. Say goodbye to "Agile theater" and hello to servant leadership, retrospectives that lead to change, and MVPs that actually ship.

💥 Transformation May Vary, Explosives Optional
Whether it’s the Weaponized Roadmap, an AI-powered KanbanChatterbox, or an executive offsite so unhinged it was nicknamed DenialFest 3000, this book delivers nonstop, hilarious lessons on Agile transformations.

Praise*

"This is what happens when Agile gets real. And funny. And maybe slightly radioactive."
—Probably Claire, the book’s certified Scrum Master

"A bold, hilarious, and razor-sharp takedown of everything wrong with fake Agile."
—A reviewer who may or may not work in a PMO

"Finally, a book on Agile that doesn’t make me want to schedule a 3-hour alignment sync about it."
—Some guy in a hoodie named Trevor

Join the Movement

This isn’t just a story—it’s a transformation. Teams are quoting it in retros. Leaders are gifting it to their co-workers. Some readers are even forming cults based on Ashley’s accidental retrospective religion (please don’t do that).

Where to Get It

Agile Protocol: The Transformation Ultimatum is available now as a Kindle ebook, with a paperback version incoming. Prefer to listen? An Audible version may be on the way—because who doesn’t want to hear about a Kanban board that trashes your velocity out loud?

Final Thoughts

Scott M. Graffius, Agile practitioner, thought leader, researcher, international speaker, and award-winning author has done the unthinkable. He made Agile entertaining and informative while keeping it smart.
Agile Protocol: The Transformation Ultimatum—his third book, and his first work of fiction—is a satirical thriller that also serves as a practical guide to Agile transformation. It delivers on every level—humor, substance, and sheer narrative velocity. It’s a must-read.

* Caveat: While the book is a work of fiction, it intentionally blends satire with real Agile principles, Scrum practices, and more. Likewise, this satirical post is a mix of imaginary and real.

Related links:






** Don’t have a Kindle device? No problem! You can read Agile Protocol: The Transformation Ultimatum (or any Kindle ebook) on your phone, tablet, or computer with the free Kindle app from Amazon. Learn more and get the app here: https://www.amazon.com/kindle-dbs/fd/kcp.

*** Don’t have an Audible device? No problem! You can listen to Agile Protocol: The Transformation Ultimatum (or any Audible audiobook) on your phone, tablet, or computer with the free Audible app. Learn more and get the app here: https://www.audible.com/apps.

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Agile Protocol: The Transformation Ultimatum—real lessons, ridiculous fun

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Agile Protocol: The Transformation Ultimatum—for anyone who's screamed into a backlog and lived to iterate another day
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Agile Protocol: The Transformation Ultimatum—a satirical drama-comedy (dramady) that doubles as a covert guide to Agile

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"Corporate cosplay, the misapplication of Agile, over-scheduled meetings, and more"
— Scott M. Graffius,
Agile Protocol: The Transformation Ultimatum

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"A flashing bar that tracks the probability of executive meltdowns"
— Scott M. Graffius,
Agile Protocol: The Transformation Ultimatum

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Agile Protocol: The Transformation Ultimatum by Scott M. Graffius is a thrilling satirical adventure that doubles as a covert guide to Agile principles

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Whether it’s an AI-powered flashing bar that tracks the probability of executive meltdowns, the Weaponized Roadmap, or an unhinged management retreat where one rage-quit via helicopter,
Agile Protocol: The Transformation Ultimatum by Scott M. Graffius delivers nonstop, hilarious lessons on Agile transformations

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Read on for:

  • Book Categories for Agile Protocol: The Transformation Ultimatum
  • About Scott M. Graffius,
  • How to Cite This Article,
  • and more.

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Book Categories for Agile Protocol: The Transformation Ultimatum

Agile Protocol is a unique hybrid—a satirical fiction story that also serves as a covert guide to Agile. It’s a mashup of corporate humor, workplace chaos, and project management parody with genuine Agile values and Scrum practices baked in.

Because of its cross-genre nature, the book is relevant to a wide range of categories. Readers are in for an entertaining and enlightening read whether they're a fan of satirical fiction, business leadership, Agile, or any one of the other categories (see below).

For reference—and to help readers, reviewers, and fellow Agile geeks discover where
Agile Protocol fits, here’s a list of categories that align with the book:

Fiction / Satire / Humor Book Categories

  • Fiction › Satire
  • Fiction › Humorous › General
  • Fiction › Workplace
  • Fiction › Action & Adventure
  • Fiction › Science Fiction › Adventure
  • Fiction › Science Fiction › Cyberpunk
  • Fiction › Literary Fiction › Humorous
  • Humor & Entertainment › Humor › Business & Professional
  • Humor & Entertainment › Humor › Parodies
  • Science Fiction & Fantasy › Humor

Business / Leadership / Management Book Categories

  • Business & Money › Business Life › Humor
  • Business & Money › Management & Leadership › Project Management
  • Business & Money › Management & Leadership › Leadership & Motivation
  • Business & Money › Management & Leadership › Organizational Behavior
  • Business & Money › Management & Leadership › Decision-Making & Problem Solving
  • Business & Money › Management & Leadership › Workplace Culture
  • Business & Money › Skills › Communication
  • Business & Money › Industries › Computers & Technology
  • Business & Money › Skills › Time Management
  • Business & Money › Industries › Management Science

Agile / Project Management / Software Development Book Categories

  • Computers & Technology › Software Development › Project Management
  • Computers & Technology › Programming › Software Design & Engineering › Software Development
  • Computers & Technology › Business Technology › Project Management
  • Computers & Technology › Business Technology › Management Information Systems
  • Business & Money › Management & Leadership › Agile Project Management
  • Computers & Technology › Software Development › Agile
  • Computers & Technology › Software Development › Methodologies

Niche Book Book Categories

  • Literary Criticism › Satire
  • Nonfiction › Business & Economics › Management Science
  • Comics & Graphic Novels › Satire

Select Format-Specific Book Categories

  • Audible Books & Originals › Comedy
  • Kindle eBooks › Literature & Fiction › Humor & Satire
  • Books › Literature & Fiction › Satire

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About Scott M. Graffius

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Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.

Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.

Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

He is the author of three books.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 93 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.

Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
  • Adobe,
  • American Management Association,
  • Amsterdam Public Health Research Institute,
  • Bayer,
  • BMC Software,
  • Boston University,
  • Broadcom,
  • Cisco,
  • Coburg University of Applied Sciences and Arts Germany,
  • Computer Weekly,
  • Constructor University Germany,
  • Data Governance Success,
  • Deimos Aerospace,
  • DevOps Institute,
  • EU's European Commission,
  • Ford Motor Company,
  • GoDaddy,
  • Harvard Medical School,
  • Hasso Plattner Institute Germany,
  • IEEE,
  • Innovation Project Management,
  • Johns Hopkins University,
  • Journal of Neurosurgery,
  • Lam Research (Semiconductors),
  • Leadership Worthy,
  • Life Sciences Trainers and Educators Network,
  • London South Bank University,
  • Microsoft,
  • NASSCOM,
  • National Academy of Sciences,
  • New Zealand Government,
  • Oracle,
  • Pinterest Inc.,
  • Project Management Institute,
  • SANS Institute,
  • SBG Neumark Germany,
  • Singapore Institute of Technology,
  • Torrens University Australia,
  • TBS Switzerland,
  • Tufts University,
  • UC San Diego,
  • UK Sports Institute,
  • University of Galway Ireland,
  • US Department of Energy,
  • US National Park Service,
  • US Tennis Association,
  • Veleučilište u Rijeci Croatia,
  • Verizon,
  • Virginia Tech,
  • Warsaw University of Technology,
  • Wrike,
  • Yale University,
  • and many others.

Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the
Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.

Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:

  • Certified SAFe 6 Agilist (SA),
  • Certified Scrum Professional - ScrumMaster (CSP-SM),
  • Certified Scrum Professional - Product Owner (CSP-PO),
  • Certified ScrumMaster (CSM),
  • Certified Scrum Product Owner (CSPO),
  • Project Management Professional (PMP),
  • Lean Six Sigma Green Belt (LSSGB), and
  • IT Service Management Foundation (ITIL).

He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

He divides his time between Los Angeles and Paris, France.

Thought Leader | Public Speaker | Agile Protocol Book | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email

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How to Cite This Article


Graffius, Scott M. (2025, April 10).
"Agile Protocol: The Transformation Ultimatum" by Scott M. Graffius Crashes the Book Scene with Satirical Firepower. Available at: https://scottgraffius.com/blog/files/agile-protocol-the-transformation-ultimatum-by-scott-m-graffius.html.

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Digital Object Identifier (DOI)


DOI: (coming soon)


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Content Acknowledgements

All trademarks, product names, and organization names mentioned belong to their respective owners and are used here solely for illustrative purposes. This work has no affiliation, endorsement, or association with these entities.

Agile Protocol: The Transformation Ultimatum is copyright © Scott M. Graffius. All rights reserved.

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Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.






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