Verizon Features Scott M. Graffius


Scott M. Graffius' Intellectual Property on Teamwork
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India, Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
Verizon was added to this list!
As shown below, Graffius' work was spotlighted in two articles.

Both the 14 May 2024 and 21 May 2024 articles by Verizon Associate Director Cheryl Abellanoza, PhD, highlight and link to Graffius' 'Phases of Team Development' intellectual property on teamwork. They link to the 2021 edition of Graffius' work, here and here. The current (2024) edition is here.
Read on to learn:
- About Verizon,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Verizon
Verizon (NYSE: VZ) is a leading provider of technology, communications, information, and entertainment products and services. Founded in 1983 and headquartered in New York City, Verizon is a global leader in delivering innovative solutions across mobility, broadband, and digital platforms. The company operates one of the most reliable wireless networks in the United States, serving millions of consumers, businesses, and government customers. In addition to its telecommunications services, Verizon is at the forefront of advancing 5G technology, aiming to transform industries such as healthcare, manufacturing, and public safety. Recognized for its forward-thinking strategies, Verizon continues to shape the future of connectivity and digital transformation.

About Scott M. Graffius

Scott M. Graffius is an agile project management expert practitioner, consultant, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), his sessions are highly valued.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Constructor University Germany,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- Hasso Plattner Institute Germany,
- IEEE,
- Johns Hopkins University,
- London South Bank University,
- Microsoft,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. Department of Energy,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Warsaw University of Technology,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, June 3). Verizon Features Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/verizon-features-scott-m-graffius.html. DOI: 10.13140/RG.2.2.11276.42887.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article includes limited excerpts from Verizon Associate Director Cheryl Abellanoza, PhD, attributed to Cheryl Abellanoza, PhD, and used under fair use for news reporting and analysis.
Verizon name and mark are the property of Verizon.
Scott M. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius.


Short Link for Article
The short link for this article is https://bit.ly/team-vz


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Do Not Read This Article! An Exploration of the Streisand Effect and Other Phenomena


If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.

Introduction
In the grand carnival of human behavior and information flow, there are quirks and curiosities so odd yet impactful that they deserve a closer look. Among these is the Streisand Effect, a phenomenon so emblematic of unintended consequences that it practically shouts, "Whatever you do, don't think of a pink elephant!" Naturally, you imagine a pink elephant. This article takes you on a tour of the Streisand Effect and 20 other phenomena that shape how we perceive, act, and interact in our hyper-connected world.

Streisand Effect
The Streisand Effect is a paragon of irony where the very act of trying to bury information catapults it to stardom. Named after Barbra Streisand’s 2003 attempt to suppress an aerial photograph of her Malibu estate, the story plays out like a tragicomedy of psychological reactance. Initially viewed a few times, the image rocketed to over 420,000 views within a month of her lawsuit.
This effect thrives on one core principle: forbidden fruit tastes sweeter. Tell people they can’t see something, and their curiosity will spike faster than shares of a tech company during a bubble. Here’s the typical trajectory:
- A censorship attempt ignites interest.
- Public and media curiosity explodes.
- Social media and news amplify the intrigue.
- The original goal of suppression crumbles into a viral free-for-all.
Some clever brands have sidestepped this pitfall with style. Netflix turned a copyright skirmish into a PR masterstroke, sending a witty cease-and-desist letter to a bar exploiting its Stranger Things branding. Similarly, a fast-food chain rebranded an infringing sandwich "Chicken Cease and Desist," spinning a potential crisis into marketing gold.
20 More Fascinating Phenomena
Let’s explore a veritable cabinet of curiosities—an assortment of quirks that reveal the magnificent irrationality and complexity of human behavior. For each of the 20 phenomena, there’s a short description followed by an elaboration.

Baader-Meinhof Phenomenon
The Baader-Meinhof Phenomenon: Spot a concept for the first time, and suddenly, it’s everywhere. It isn’t reality shifting; it’s your brain tuning its antenna.
Also known as the Frequency Illusion, it describes the experience where once you notice something for the first time, you see it everywhere. This isn't because the frequency of the occurrence has suddenly increased; rather, your brain has become selectively attuned to that particular stimulus. After initial exposure, your mind starts to pick up on things you might have previously overlooked or filtered out. This phenomenon is linked to selective attention, where your cognitive system prioritizes information that matches what was recently learned or focused on. Hence, it's not that reality has changed, but your perception has been altered to highlight what was once background noise. This can apply to anything from words, names, or ideas, making it seem like the world is suddenly saturated with these elements.

Barnum Effect
The Barnum Effect: We eagerly believe vague statements.
It was named after the showman P.T. Barnum, who was known for his ability to appeal to a broad audience with vague but seemingly personal statements. It involves the tendency for people to accept general or ambiguous personality descriptions as uniquely applicable to themselves. In 1948, psychologist Bertram Forer demonstrated in an experiment where students rated a generic personality sketch—believing it was tailored to them individually—as highly accurate. This effect is commonly seen in horoscopes, fortune-telling, and some forms of personality testing where broad statements are perceived as highly personal. It reveals much about human psychology, particularly our desire for uniqueness and validation, and it underscores the importance of skepticism toward generalized feedback. It’s also known as the Forer Effect.

Butterfly Effect
The Butterfly Effect: In the chaotic dance of the cosmos, a butterfly flaps its wings in Brazil, and Texas hosts a tornado. Tiny changes can result in monumental consequences.
This phenomenon originated from meteorologist Edward Lorenz's work in on chaos theory. It suggests that tiny changes in initial conditions can lead to infinitely different outcomes in complex systems. An example often cited is the metaphorical butterfly flapping its wings in Brazil, potentially setting off a tornado in Texas. This concept transcends meteorology. It also applies to economics and human behavior, showing how small actions can have grand impacts over time.

Bystander Effect
The Bystander Effect: A paradox of presence—more witnesses mean less action. Everyone assumes someone else will help, and often, no one does.
This psychological phenomenon explains that the likelihood of someone offering help decreases as the number of bystanders increases, due to diffusion of responsibility. Each person thinks someone else will act.

Cognitive Dissonance
Cognitive Dissonance: When beliefs and reality collide, the mental gymnastics commence. We’ll twist perceptions or rewrite beliefs to escape discomfort.
Cognitive dissonance occurs when one’s actions or new information contradicts beliefs or values, resulting in psychological discomfort. It's like an internal clash where the mind struggles to reconcile these discrepancies. To alleviate this tension, individuals might unconsciously change their attitudes, justify their behaviors, or ignore information that challenges their views. This mental gymnastics is essentially our brain's way of seeking harmony between our thoughts and actions. It's a common human experience, illustrating how we strive for internal consistency amidst the complexities of our beliefs and realities.

Confirmation Bias
Confirmation Bias: The Sherlock Holmes of selective thinking—seeking evidence to confirm our views while ignoring inconvenient truths.
This phenomenon was recognized by Peter Wason in the 1960s, although the concept has roots in earlier philosophical discussions. Confirmation bias leads individuals to favor information that confirms their pre-existing beliefs or values while downplaying or ignoring evidence that contradicts them. An everyday example is how people might selectively follow news sources that align with their political views, thus reinforcing their existing opinions. In scientific research, confirmation bias can skew hypothesis testing, leading to experiments designed to prove rather than disprove hypotheses. This bias has profound implications for decision-making processes, influencing everything from personal life choices to global policy decisions, often contributing to echo chambers and polarization.

Doppler Effect
The Doppler Effect: That ambulance siren’s pitch-shifting wail? A wave phenomenon that applies as much to physics as it does to our perception of life’s fleeting moments.
This was first described by Christian Doppler. It pertains to the change in wave frequency observed when the source and observer move relative to each other. This is commonly experienced when an ambulance siren sounds higher pitched as it approaches and lower as it moves away. The Doppler Effect applies not just to sound but also to light, which is crucial for astronomical observations like redshift, indicating an object is moving away from us. This phenomenon is also fundamental in radar, sonar, medical ultrasound imaging, and other technologies.

Dunning-Kruger Effect
The Dunning-Kruger Effect: A delightful irony: the less we know, the more we think we know. A few guitar chords, and we’re ready for a stadium tour.
David Dunning and Justin Kruger identified this effect. They demonstrated that people with lower abilities generally overestimate their competence. A classic example is someone who has just learned to play a few chords on a guitar thinking they're ready for a concert. This effect influences education, self-assessment in professional settings, and personal development, highlighting the need for metacognitive awareness.

Fundamental Attribution Error
Fundamental Attribution Error: Blame others’ behavior on their character, not their circumstances. Yet, when it’s us, the reverse applies. Empathy, thy name is elusive.
Named by Lee Ross, this phenomenon refers to the tendency to attribute others' actions to their inherent character rather than external situations. For example, if someone fails to return a greeting, we might call them rude—not considering they might have been distracted or in a bad mood. This bias significantly affects how we judge others' behaviors in daily life, legal contexts, and interpersonal relationships, often leading to misinterpretations of motives. Recognizing this error can lead to more empathetic and accurate social interactions, as it encourages us to consider situational factors that might influence behavior.

Groupthink
Groupthink: Harmony at the expense of sanity. Decisions made in unison can lead to spectacular failures, all in the name of avoiding dissent.
Within a group, the desire for harmony or conformity can lead to irrational or poor decision-making, where dissenting opinions are suppressed, and alternatives are not considered. Here’s an example: A company's board agrees to a risky venture without critique, leading to a failed project, due to everyone echoing the CEO's optimism.

Halo Effect
The Halo Effect: Charm, beauty, or charisma often masks flaws, convincing us the golden glow is based on true merit.
First identified by Edward Thorndike, the Halo Effect describes the cognitive bias where our overall impression of a person influences our perception of their character or abilities. An example is when an attractive individual is assumed to be more intelligent, kind, or competent without direct evidence. This effect can skew judgments in various contexts, such as in employment where a candidate's attractiveness or charm might overshadow their actual qualifications. It's prevalent in media and politics, where a leader's charisma can lead to positive evaluations across all aspects of their performance, highlighting how superficial traits can color our assessments of others.

Hawthorne Effect
The Hawthorne Effect: The mere act of being observed can boost performance—proof that attention is a powerful motivator.
Named after studies conducted at the Hawthorne Works of Western Electric, this effect shows how workers' productivity increases when they feel observed and valued. For instance, during these studies, workers' output increased when lighting was changed or when they were given more attention. This phenomenon has implications for workplace motivation, management practices, and research methodology, emphasizing the importance of human factors in organizational behavior.

Mandela Effect
The Mandela Effect: Did Nelson Mandela die in prison in the 1980s? No. But if you thought so, you’re in good company—a testament to the fallibility of collective memory.
Coined by Fiona Broome in 2009, the Mandela Effect describes a phenomenon where many people share the same false memory, such as the belief that Nelson Mandela died in prison in the 1980s rather than in 2013. Other examples include the misremembering of "Berenstain Bears" as "Berenstein Bears" and the mistaken belief that the Monopoly man sports a monocle (which he does not). The Mandela Effect prompts intriguing questions about how memory might be shaped by media and social interactions.

Mere Exposure Effect
The Mere Exposure Effect: Familiarity breeds affection, not contempt. Repeated exposure to an ad, song, or face, and suddenly, you’re a fan.
Robert Zajonc's research in the 1960s brought to light the Mere Exposure Effect, which posits that people often prefer things because they are familiar with them. For example, repeated exposure to a song or advertisement can increase one's liking towards it. This effect is widely used in marketing strategies, where brands aim to increase exposure to boost consumer preference. It also plays a role in social interactions, where familiarity can breed fondness, explaining why we might feel more comfortable around people we see often.

Observer Effect
The Observer Effect: In both physics and psychology, observation changes outcomes.
In quantum mechanics, this effect was highlighted by experiments like Werner Heisenberg's uncertainty principle in the early 20th century, where measuring a particle changes its state. A simple example is observing an electron that alters its position or momentum. Beyond physics, this term metaphorically applies to social sciences where the presence of an observer can influence the behavior of those being studied.

Placebo Effect
The Placebo Effect: Belief heals. Sugar pills—wielded by faith—can perform medical marvels.
This effect has been observed since ancient times but was scientifically recognized in the 20th century. It involves patients experiencing an improvement in symptoms after receiving a treatment with no therapeutic value, solely because they believe in its efficacy. For example, in clinical trials, placebo groups often report symptom relief. This effect underscores the power of the mind in healing, influencing medical ethics, drug testing protocols, and even shaping treatments like psychotherapy where belief in recovery can be therapeutic.

Pygmalion Effect
The Pygmalion Effect: High expectations can inspire greatness, proving that belief in potential often creates it.
Named after the myth of Pygmalion, this effect was highlighted in a 1968 study by Rosenthal and Jacobson, where teachers' expectations impacted student performance. If teachers were told certain students would excel, those students did indeed perform better, even if the "expectations" were randomly assigned. This phenomenon underscores the influence of expectations in education, leadership, and personal development, showing how belief can shape reality.

Self-Fulfilling Prophecy
Self-Fulfilling Prophecy: Expect failure, and you’ll unconsciously create it. Expect success, and the stars align in your favor.
This phenomenon is when expectations are manifested in reality. It's a cycle where belief influences outcome, which then confirms the belief. Here’s an example: A student expecting to fail an exam might not study, leading to the poor performance they anticipated.

Social Loafing
Social Loafing: In a group, effort dilutes. Individuals pull less weight, assuming others will pick up the slack.
In group settings, individuals might exert less effort than they would alone, believing their contribution is less noticeable or that others will compensate. This can lead to decreased productivity. Here’s an example: During a group project, one member does minimal work, assuming others will complete the task.

Zeigarnik Effect
The Zeigarnik Effect: Unfinished tasks linger in the mind like unresolved cliffhangers, demanding resolution and keeping us engaged.
This phenomenon was named after Bluma Zeigarnik, who observed waitstaff recalling orders better while they were still in progress. This effect explains why unfinished tasks tend to stick in our memory more than completed ones. For example, you might find yourself thinking about an unfinished project more than one you’ve completed. This phenomenon has significant implications for learning and productivity, suggesting that breaking tasks into segments can enhance memory retention and motivation to complete them. It's also why cliffhangers in narratives are compelling; they leave the audience with an unresolved tension that drives engagement.
Conclusion
Understanding these phenomena is not just an exercise in intellectual curiosity. It’s a toolkit for navigating life, spotting the irrational, and occasionally, turning it to your advantage. After all, in the chaos of human behavior, the unexpected often hides the greatest opportunity.

Read on to learn:
- About Scott M. Graffius,
- References/Sources,
- How to Cite This Article,
- and more.

About Scott M. Graffius

Scott M. Graffius is an agile project management expert practitioner, consultant, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), his sessions are highly valued.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Constructor University Germany,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- Hasso Plattner Institute Germany,
- IEEE,
- Johns Hopkins University,
- London South Bank University,
- Microsoft,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. Department of Energy,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Warsaw University of Technology,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


References/Sources
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- Bandura, A. (1977). Self-Efficacy: Toward a Unifying Theory of Behavioral Change. Psychological Review, 84 (2): 191-215.
- Beecher, H. K. (1955, December). The powerful placebo. Journal of the American Medical Association, 159 (17), 1602-1606.
- Bem, D. J. (1972). Self-perception theory. Advances in Experimental Social Psychology, 6: 1-62.
- Bruner, J. S., & Goodman, C. C. (1947). Value and Need as Organizing Factors in Perception. The Journal of Abnormal and Social Psychology, 42 (1): 33-44.
- Cialdini, R. B. (1984). Influence: The Psychology of Persuasion. New York, New York: William Morrow and Company.
- Darley, J. M., & Latané, B. (1968). Bystander Intervention in Emergencies: Diffusion of Responsibility. Journal of Personality and Social Psychology, 8 (4), 377-383.
- Dickson, D. H.; and Kelly, I. W. (1985). The 'Barnum Effect' in Personality Assessment: A Review of the Literature. Psychological Reports, 57 (1): 367–382.
- Dweck, C. S. (1986). Motivational Processes Affecting Learning. American Psychologist, 41 (10): 1040-1048.
- Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, California: Stanford University Press.
- Forer, B. R. (1949). The Fallacy of Personal Validation: A Classroom Demonstration of Gullibility. The Journal of Abnormal and Social Psychology, 44 (1): 118-123.
- Graffius, Scott M. (2024, January 22). Should You Be Nasty or Nice in Negotiations? Available at: https://scottgraffius.com/blog/files/win-win.html.
- Graffius, Scott M. (2024, January 5). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
- Granick, J. (2012). Damage Control. Index on Censorship, 41 (4): 25-32.
- Kahneman, D., & Tversky, A. (1979). Prospect Theory: An Analysis of Decision Under Risk. Econometrica, 47 (2), 263-291.
- Kruger, J., & Dunning, D. (1999). Unskilled and Unaware of It: How Difficulties in Recognizing One's Own Incompetence Lead to Inflated Self-Assessments. Journal of Personality and Social Psychology, 77 (6): 1121-1134.
- Kuhn T. (1962). The Structure of Scientific Revolutions. Chicago, IL: University of Chicago Press.
- Latané, B., Williams, K., & Harkins, S. (1979). Many Hands Make Light the Work: The Causes and Consequences of Social Loafing. Journal of Personality and Social Psychology, 37 (6): 822-832.
- Lorenz, E. N. (1963). Deterministic Nonperiodic Flow. Journal of the Atmospheric Sciences, 20 (2): 130-141.
- Maslow, A. H. (1943). A Theory of Human Motivation. Psychological Review, 50 (4): 370-396.
- Merton, R. K. (1948). The Self-Fulfilling Prophecy. The Antioch Review, 8 (2): 193-210.
- Milgram, S. (1963). Behavioral Study of Obedience. The Journal of Abnormal and Social Psychology, 67 (4): 371-378.
- Precious, G. (2024, December 1). Drake's UMG Lawsuit Backfires as Kendrick Lamar's 'Not Like Us' Sees 440% Sales Surge and 20% Stream Increase. Baller Alert.
- Rosenthal, R., & Jacobson, L. (1968). Pygmalion in the Classroom. The Urban Review, 3 (1): 16-20.
- Ross, L. (1977). The Intuitive Psychologist and His Shortcomings: Distortions in the Attribution Process. Advances in Experimental Social Psychology, 10: 173-220.
- Siegel, R. (2008, February 29). 'The Streisand Effect' Snags Effort to Hide Documents. All Things Considered. NPR.
- Sinaceur, M., Adam, H., Van Kleef, G. & Galinsky, A. (2013, May 1). The Advantages of Being Unpredictable: How Emotional Inconsistency Extracts Concessions in Negotiation. Journal of Experimental Social Psychology, 49: 498-508.
- Sjöberg, L. (1982). Common Sense and Psychological Phenomena: A Reply to Smedslund. Scandinavian Journal of Psychology, 23: 83-85.
- Sjöberg, L. (1982). Logical Versus Psychological Necessity: A Discussion of the Role of Common Sense in Psychological Theory. Scandinavian Journal of Psychology, 23: 65–78.
- Steele-Johnson, D.; Beauregard, R. S.; Hoover, P. B.; and Schmidt, A. M. (2000). Goal Orientation and Task Demand Effects on Motivation, Affect, and Performance. The Journal of Applied Psychology, 85 (5): 724–738.
- Streisand, B. v. Adelman, K., No. SC 077 257 (Cal. Super. Ct. Dec. 31, 2003).
- Thorndike, E. L. (1920). A Constant Error in Psychological Ratings. Journal of Applied Psychology, 4 (1): 25-29.
- Tobacyk, Jerome; Milford, Gary; Springer, Thomas; and Tobacyk, Zofia (2010, June 10). Paranormal Beliefs and the Barnum Effect. Journal of Personality Assessment, 52 (4): 737–739.
- Wason, P. C. (1960). On the Failure to Eliminate Hypotheses in a Conceptual Task. Quarterly Journal of Experimental Psychology, 12 (3): 129-140.
- Zajonc, R. B. (1968). Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9 (2, Part 2): 1-27.
- Zimbardo, P. G. (1973). On the Ethics of Intervention in Human Psychological Research: With Special Reference to the Stanford Prison Experiment. Cognition, 2 (2): 243-256.


How to Cite This Article
Graffius, Scott M. (2024, December 27). Do Not Read This Article! An Exploration of the Streisand Effect and Other Phenomena. Available at: https://scottgraffius.com/blog/files/streisand-effect.html. DOI: 10.13140/RG.2.2.30652.14726.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 22 January 2025
After reading this article, several people asked about how psychological effects are related to psychological operations (PsyOps). Based on that interest, here's an overview.
Psychological effects refer to the natural or induced changes in individual or collective behavior, emotions, or cognition due to psychological phenomena like cognitive biases, social influence, or stress responses. These effects can shape how people perceive and react to the world around them, often without explicit intent from external parties. On the other hand, psychological operations (PsyOps) are orchestrated and strategic efforts typically employed by military, governmental, or corporate entities to influence perceptions, attitudes, and behaviors of target audiences for specific objectives. While psychological effects occur organically or as a byproduct of various stimuli, PsyOps deliberately utilize these effects to achieve particular outcomes, like altering public opinion. The overlap comes into play when PsyOps leverage known psychological effects, such as the Streisand Effect or confirmation bias, to amplify their impact. This intersection highlights how understanding human psychology can be used both passively, in everyday interactions, and actively, as part of a calculated strategy.
Distilling it even further:
- Psych Effects: Unexpected outcomes occur naturally, like the Streisand Effect, where attempts to conceal information backfires and inadvertently increases attention.
- PsyOps: Strategic, planned tactics by orgs to shape perception and influence behavior.



Short Link for Article
The short link for this article is https://bit.ly/psy-efx


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius' 'Phases of Team Development' was Spotlighted in Journal of Neurosurgery


Scott M. Graffius' Work on Team Tradecraft
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India, Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
The Journal of Neurosurgery (JNS) was added to this list! A JNS article — Muhlestein, W. E., Chang, K. W. C., Justice, D., Johnson, S., Brown, S., & Popadich, M. (2023). Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery. Journal of Neurosurgery, 139 (6), 1552-1559. https://doi.org/10.3171/2023.4.JNS222254 — featured Graffius' 'Phases of Team Development' intellectual property on teamwork tradecraft.
The first page of the article is shown below.

Next, citation 40 (a reference to Graffius' work) annotation is shown below.

Team development material, based on Graffius' work, is shown below.

Lastly, citation 40 in the References section is shown below.

Read on to learn:
- About the Journal of Neurosurgery,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About the Journal of Neurosurgery
The Journal of Neurosurgery (JNS) is a leading, peer-reviewed medical journal dedicated to advancing the field of neurosurgery. Published by the American Association of Neurological Surgeons (AANS), it serves as a premier platform for original research, clinical studies, and innovative techniques in the diagnosis and treatment of neurological conditions. With a history spanning over 75 years, JNS is widely recognized for its commitment to promoting scientific discovery and clinical excellence. Its global readership includes neurosurgeons, researchers, and healthcare professionals striving to improve patient outcomes.

About Scott M. Graffius

Scott M. Graffius is an agile project management expert practitioner, consultant, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), his sessions are highly valued.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Constructor University Germany,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- Hasso Plattner Institute Germany,
- IEEE,
- Johns Hopkins University,
- London South Bank University,
- Microsoft,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. Department of Energy,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Warsaw University of Technology,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, December 20). Scott M. Graffius' 'Phases of Team Development' was Spotlighted in Journal of Neurosurgery. Available at: https://scottgraffius.com/blog/files/jns-2024.html. DOI: 10.13140/RG.2.2.31746.59849.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article includes limited excerpts from the Journal of Neurosurgery, attributed to the Journal of Neurosurgery and used under fair use for news reporting and analysis.
Journal of Neurosurgery name, mark and content are the property of the American Association of Neurological Surgeons.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved. Visit ScottGraffius.com to learn more.


Short Link for Article
The short link for this article is https://bit.ly/the-jns


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Pinterest Japan Uses Graffius’ Research on Temporal Dynamics on Social Media Platforms


Pinterest Japan Uses Graffius’ Research
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
As reported on 10 October 2024, Pinterest referenced Graffius' research in an article on their Pinterest Business Blog.
Additionally, the Pinterest Tokyo Office incorporated Graffius' work in their 'Pinterest’s 最新マーケティング 活用戦略' (English: 'Pinterest’s Latest Marketing Strategies') publication. Details on this new story follow.
Pinterest Japan requested and received permission to use Graffius' research. Email 1 of 4 is shown below.

Here's email 2 of 4.

Here's email 3 of 4.

And here's email 4 of 4.

Views of 'Pinterest's Latest Marketing Strategies' publication follow. Page 3 is shown below.

Page 18 and a zoomed-in view of the page are shown below.

Information in the long horizontal red bar translates to "Content half-life* (the period until half of the total engagement (likes, shares, comments, etc.) is achieved)."
And the "Lifespan (Half-Life) of Social Media Posts: Update for 2024" links to here.

About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.


Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Midvalley Coach / Evercoach (2023, March 10). Proven Strategies To Enroll Coaching Clients [A Detailed Guide]. Available at: https://www.evercoach.com/coaching-guides/enroll-coaching-clients/. [Where the article addresses the life span of social media, “24 minutes (Twitter) to 24 hours (LinkedIn)” links to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.


References
- Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
- Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
- Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and then select the corresponding "+" symbol to see the footnotes which includes Graffius' work.]
- Pinterest Inc. (2024, November). Pinterest's 最新マーケティング 活用戦略. (English: Pinterest’s Latest Marketing Strategies.)

If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About Scott M. Graffius

Scott M. Graffius is an agile project management expert practitioner, consultant, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), his sessions are highly valued.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Constructor University Germany,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- Hasso Plattner Institute Germany,
- IEEE,
- Johns Hopkins University,
- London South Bank University,
- Microsoft,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. Department of Energy,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Warsaw University of Technology,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, December 19). Pinterest Japan Uses Graffius’ Research on Temporal Dynamics on Social Media Platforms. Available at: https://scottgraffius.com/blog/files/pinterest-japan-uses-research-by-graffius.html. DOI: 10.13140/RG.2.2.35455.93606.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

The short link for this article is https://bit.ly/jpn-pin

Hochschule Coburg (Coburg University) Germany Uses Scott M. Graffius’ Phases of Team Development IP in Coursework on Agile Development


Professor Dr. Lucila Patiño Studencki is a specialist in Vehicle2X Technologies at Coburg University of Applied Sciences and Arts, Germany. Renowned for her expertise in autonomous driving technologies and sensor data fusion, she has held pivotal roles, including expert and team manager at Elektrobit Automotive GmbH, and senior scientist in tracking and navigation at Friedrich-Alexander University Erlangen-Nuremberg and the Fraunhofer Institute for Integrated Circuits. She has made significant contributions to the development of autonomous vehicle technology.
As shown below, Scott M. Graffius received and approved Dr. Studencki’s request to include Graffius’ 'Phases of Team Development' intellectual property in coursework on agile development. Redacted content is designated by a red rectangle.

The visual above includes the current (2024) edition of Graffius’ ‘Phases of Team Development’ visual. Read on to learn more about it, Coburg University, Scott M. Graffius, How to Cite This Article, and more.

About Graffius' Phases of Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property is registered with the United States Copyright Office.
He initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it. The current (2024) edition of Graffius' work is here.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at here and here, respectively.
With authorization/license from Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- Singapore Institute of Technology,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- US National Park Service,
- US Tennis Association,
- UC San Diego,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting, and enforcing his copyrights and other IP rights.

About Coburg University
Coburg University of Applied Sciences and Arts, located in Coburg, Germany, is renowned for its practical approach to education, blending theoretical knowledge with hands-on experience. Founded in 1796, it offers a wide array of programs focusing on disciplines like engineering, computer science, business, and design. The university prides itself on fostering innovation, with strong ties to industry, which ensures its courses are aligned with market needs. Its commitment to applied research, particularly in areas like energy efficiency, mobility, and health, enhances its reputation as a hub for technological advancement and sustainable solutions. With a vibrant campus life, state-of-the-art facilities, and an international outlook, Coburg University prepares students not only for successful careers but also for roles as responsible global citizens.

About Scott M. Graffius

Scott M. Graffius is an agile project management expert practitioner, consultant, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Organizations around the world invite Graffius to speak on tech (including AI), agile, project management, program management, portfolio management, and PMO leadership. He has developed and delivered unique and compelling talks and workshops. To date, Graffius has delivered 91 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more. With an average rating of 4.81 (on a scale of 1-5), his sessions are highly valued.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Constructor University Germany,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- Hasso Plattner Institute Germany,
- IEEE,
- Johns Hopkins University,
- London South Bank University,
- Microsoft,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. Department of Energy,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Warsaw University of Technology,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, December 2). Hochschule Coburg (Coburg University) Germany Uses Scott M. Graffius’ Phases of Team Development IP in Coursework on Agile Development. Available at: https://scottgraffius.com/blog/files/coburg-university-agile-2024.html. DOI: 10.13140/RG.2.2.21272.00002.


Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.21272.00002
DOI link: https://dx.doi.org/10.13140/RG.2.2.21272.00002


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article includes limited excerpts from Coburg University (Hochschule Coburg), attributed to Coburg University and used under fair use for news reporting and analysis.
Hochschule Coburg name, mark and content are the property of Hochschule Coburg.
Graffius’ Phases of Team Development is copyright © Scott M. Graffius. All rights reserved.


Short Link for Article
The short link for this article is https://bit.ly/coburg-u


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Wild World of Team Dynamics [Updated Two-Minute Video]


Scott M. Graffius updated his two-minute edu-tainment video, The Wild World of Team Dynamics. It briefly highlights the five phases of team development: Forming, Storming, Norming, Performing, and Adjourning. Watch it via the embedded post on LinkedIn (above).
Read on to learn more.

Graffius' 'Phases of Team Development'
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property is registered with the United States Copyright Office.
He initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it. The current (2024) edition is shown below.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at here and here, respectively.
With authorization/license from Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Constructor University Germany,
- Deimos Aerospace,
- DevOps Institute,
- EU Europass Teacher Academy,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- Singapore Institute of Technology,
- TBS Switzerland,
- Torrens University Australia,
- US National Park Service,
- US Tennis Association,
- UC San Diego,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
For details on Graffius' 'Phases of Team Development' — including permission request information, how to get high resolution files, and more — visit here.
Read on to learn:
- About Scott M. Graffius,
- How to Cite This Article,
- DOI*,
- and more.
* A PDF of still images from the video was published on ResearchGate; the DOI links to that publication.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, November 9). Scott M. Graffius’ Intellectual Property was Employed by the NHS — the Largest Single-Payer Healthcare System in Europe. Available at: https://scottgraffius.com/blog/files/nhs-2024.html. DOI: 10.13140/RG.2.2.24658.57289.


Digital Object Identifier (DOI)
Still images from Graffius' video were published on ResearchGate; the respective DOI follows.
DOI: 10.13140/RG.2.2.33389.60644
DOI link: https://dx.doi.org/10.13140/RG.2.2.33389.60644


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


EU Europass Teacher Academy Features Scott M. Graffius’ ‘Phases of Team Development’ in Leadership Training


Europass Teacher Academy—Europe's leading provider of professional development courses for educators—features Scott M. Graffius’ intellectual property. Trainer Marco Fenici, PhD, incorporated Graffius’ ‘Phases of Team Development’ in a course on Leadership and Management. Page 2, page 7, and a zoomed-in view of page 7 from the respective training material is shown below.

Page 7 includes "KAJ SEM SE NAUČILA OZ. UTRDILA: TUCKMANOV MODEL RAZVOJA TIMA." That translates to "What I learned or reinforced: Tuckman's team development model."
Course material featured the 2019 edition of Graffius' 'Phases of Team Development' intellectual property. The current (2024) edition is here.
Read on to learn:
- About Marco Fenici,
- About the Europass Teacher Academy,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Marco Fenici, Ph.D.
Marco Fenici, born in Florence, Italy, is a distinguished educator and scholar. Among several credentials, he holds a Ph.D. in Computer Science, Mathematical Logic, and Cognitive Sciences from the University of Siena. His academic journey also included international experiences as a visiting fellow at Rühr Universität Bochum in Germany, the University of Hertfordshire in the United Kingdom, and other institutions. He served as a Teacher Trainer in Florence, Italy. Dr. Fenici has significantly contributed to educational methodologies through his courses which range from leadership and management to innovative teaching techniques like game design.

About the Europass Teacher Academy
The Europass Teacher Academy is a premier provider of professional development for educators within the European Union, offering a wide range of Erasmus+ Key Action 1 (KA1) learning mobility courses. Serving over 20,000 teachers across 30 locations annually, the Academy empowers educators to enhance their teaching methodologies, integrate new educational technologies, and engage in meaningful cultural exchange. Renowned for its quality, the Academy boasts an average rating above 4.8 out of 5 based on verified reviews. The rating reflects its significant impact on improving teaching practices and fostering innovation in education throughout the EU.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, November 21). EU Europass Teacher Academy Features Scott M. Graffius’ 'Phases of Team Development' in Leadership Training. Available at: https://scottgraffius.com/blog/files/eu-europass-teacher-academy.html.


Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.28058.25286
DOI link: https://dx.doi.org/10.13140/RG.2.2.28058.25286


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts of content from Marco Fenici and Europass Teacher Academy, attributed to Marco Fenici and Europass Teacher Academy, respectively, and used under fair use for news reporting and analysis.
Content by Marco Fenici and Europass Teacher Academy are the property of Marco Fenici and Europass Teacher Academy, respectively.
European Union name and mark are the property of the European Union.
Europass Teacher Academy name and mark are the property of Europass Società a Responsabilità Limitata (SRL).
Graffius’ 'Phases of Team Development' is copyright © Scott M. Graffius. Visit ScottGraffius.com.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Side-by-Side Comparison of Retrospectives and Hot Washes


Scott M. Graffius delivers talks and workshops at conferences and other events around the world. Participants have frequently inquired about the distinctions between retrospectives and hot washes. Based on that, Graffius decided to develop this concise article.
Retrospectives (including post-project reviews) and hot washes are valuable practices for distilling actionable insights and enhancing future performance. But they serve distinct purposes and contexts including differences in timing and intent. Retrospectives are usually conducted at the end of an agile sprint or project, where the team reflects on what went well, what didn’t go well, and any changes to be implemented as improvements going forward. Hot washes happen immediately after a high-stakes event or operation to address real-time challenges and inform swift adjustments or decisions.
The visual shown at the top of this article provides a side-by-side comparison of retrospectives and hot washes including the typical characteristics and strategies unique to each. See the Permission Request Information section of this article if you'd like to request use of the copyrighted visual. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.
Here's the text from the visual:
Retrospectives
- Also Known as: Post-project review, lessons learned meeting, post-mortem, sprint retrospective, project debriefing, project review
- Intent: Provide actionable insights for future projects or iterations
- Context: Project management (agile or otherwise) in technology or business
- Examples of Use Cases: Evaluating a sprint, project completion, or a product launch
- Participants: Scrum team or project team; sometimes others participate as well
- Scheduling: Scheduled in advance
- Timing: End of a sprint, project phase, or entire project
- Duration: 30-90 minutes
- Focus: Identifying successes, challenges, and changes to be made for future work
- Goal: Drive continuous improvement
- Strategy: Structured and reflective, use prompts (see Questions to Ask)
- Questions to Ask: What worked well? What didn’t? What should we change going forward?
- Facilitator Role: Scrum Master, project manager, or team leader
- Methods Employed: Retrospective frameworks, whiteboards, sticky notes, collaborative applications like Miro or Trello
- Documentation: Usually formal (written), with a report documenting findings and recommendations
- Emotional Tone: Fostering openness, introspection, and learning in a collaborative setting
Hot Washes
- Also Known as: Hot debrief, mission debrief, operational debrief, rapid debrief, tactical debrief, after-action review, immediate action review, post-event analysis
- Intent: Capture lessons while fresh and inform immediate adjustments or decisions
- Context: High-stakes operational settings such as intelligence, military, or emergency response
- Examples of Use Cases: Assessing a high-stakes intelligence operation or an emergency response
- Participants: Individuals involved in the immediate event or operation
- Scheduling: Not scheduled in advance; occurs as needed
- Timing: Immediately after an event, incident, mission, or exercise
- Duration: 15–30 minutes, focused on speed and efficiency
- Focus: Assessing immediate challenges and corrective actions required now
- Goal: Implement real-time changes as needed
- Strategy: Rapid, real-time, and conversational—focused on urgent issues
- Questions to Ask: What went wrong? What needs immediate attention? What actions should we take now?
- Facilitator Role: Team leader, mission commander, or operational lead
- Methods Employed: Quick debriefs, oral discussions, brief note-taking
- Documentation: Often informal (verbal), with key points summarized quickly for immediate use; there may or may not be a written report
- Emotional Tone: Urgent, action-oriented, and often high-energy

Read on to see and learn:
- About Scott M. Graffius,
- References/Sources,
- Permission Request Information,
- How to Cite This Article,
- and more.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


References/Sources
- Abel-Hamid, T.K., & Madnick, S.E. (1990, Fall). The Elusive Silver Lining: How We Fail to Learn from Software Development Failures. Sloan Management Review, Fall 1990: 39-48.
- Agile Alliance (n.d.). Heartbeat Retrospective. Available at: https://www.agilealliance.org/glossary/heartbeat-retrospective.
- AgileScrumGuide.com (2017, August 21). Side-by-Side Comparisons of Agile Scrum and Waterfall Models: A Quick Look at Integration Management. Available at: https://agilescrumguide.com/blog/files/Side-by-Side-Comparisons-of-Agile-Scrum-and-Waterfall-Models-A-Quick-Look-at-Integration-Management.html.
- AgileScrumGuide.com (2017, August 24). Side-by-Side Comparisons of Agile Scrum and Waterfall Models: A Quick Look at Communications Management. Available at: https://agilescrumguide.com/blog/files/Side-by-Side-Comparisons-of-Agile-Scrum-and-Waterfall-Models-A-Quick-Look-at-Communications-Management.html.
- AgileScrumGuide.com (2017, August 7). Side-by-Side Comparisons of Agile Scrum and Waterfall Models: A Quick Look at Quality Management. Available at: https://agilescrumguide.com/blog/files/Side-by-Side-Comparisons-of-Agile-Scrum-and-Waterfall-Models-A-Quick-Look-at-Quality-Management.html.
- Amsterdam Public Health Research Institute (2021). APH Quality Handbook. Amsterdam: Amsterdam Public Health Research Institute.
- Bellet, C., De Neve, J., & Ward, G. (2019 October 14). Does Employee Happiness Have an Impact on Productivity? Saïd Business School WP 2019-13. Oxford, UK: Oxford University.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
- Boddie, J. (1989, December 7). The Project Postmortem. Computerworld.
- Carn-Bennett, Erin (2024, June 19). Using the Army’s Hot Wash Debrief Technique in Civilian Healthcare Simulation. Available at: https://www.healthysimulation.com/healthcare-simulation-hot-wash-debrief/.
- Cassell, Greg (2024, September 20). IAFC Releases New “Hot Wash” For Major Incidents and Training Exercises. Available at: https://www.iafc.org/blogs/blog/iafc/2024/09/23/iafc-releases-new-hot-wash-for-major-incidents-and-training-exercises.
- Coleman, Stan (2009. November 25). Hot Wash—A Tool For Feedback. Available at: https://www.dobbins.afrc.af.mil/News/Article-Display/Article/171803/hot-wash-a-tool-for-feedback/.
- Collier, B, DeMarco, T., & Fearey, P. (1996, July), A Defined Process for Project Post Mortem Review. IEEE Software, 13 (4): 65-72.
- Creately (2024, August 23). After Action Review: What is it and How to Use it to Improve Team Performance. Available at: https://creately.com/guides/after-action-review/.
- DevOps Institute (2021). 2021 Upskilling Enterprise DevOps Skills Report. Boca Raton, FL: DevOps Institute.
- Exceptional Agility (2023, January 1). Making Teams More Agile: Strategies and Benefits. Available at: https://exceptionalagility.com/blog/files/teams.html.
- Farr, J. V., & Brazil, D. M. (2012, September 5). Leadership Skills Development for Engineers. IEEE Engineering Management Review, 40 (3): 13-22.
- Fletcher, Angus; Cline, Preston B.; & Hoffman, Matthew (2023, January 12). A Better Approach to After-Action Reviews. Harvard Business Review. Available at: https://hbr.org/2023/01/a-better-approach-to-after-action-reviews.
- GitLab (2019, December 13). Strengthen Your Agile Teams with Tuckman's Stages of Group Development. At: about.gitlab.com. San Francisco, CA: GitLab, Inc.
- Graffius, Scott M. (2016, January 21). 2014 NSDM Publication on Leadership by National Security Affairs Professor Mary Raum Featured the 2008 Edition of Scott M. Graffius’ Work on Team Development. Available at: https://scottgraffius.com/blog/files/nsdm-leadership.html. DOI: 10.13140/RG.2.2.22276.33920.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Graffius, Scott M. (2018, August 25). Retrospectives and Continuous Improvement in the Agile Scrum Framework [Workshop]. Session at private event in Las Vegas, NV. 10.13140/RG.2.2.16620.51843
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK).’ Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.20055.19365.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. Digital Object Identifier (DOI): 10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2024, January 8). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
- Graffius, Scott M. (2024, July 16). Consider Asking and Answering These Questions at Your Next Retrospective, Post Project Review or Debrief Meeting (But Not a "Hot Wash"). Available at: https://x.com/ScottGraffius/status/1813233611212222578.
- Helgesen, Sally (2022, June 8). How Wash, Cold Wash. Available at: https://allrise.substack.com/p/hot-wash-cold-wash.
- Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
- Kerzner, Harold (2022). Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects (Second Edition). Hoboken, NJ: Wiley.
- Luckner, M. (2020, November 18). Data Science Workshop (Version 1.1). Warsaw, Poland: Warsaw University of Technology.
- Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
- Project Management Institute (2021). A Guide to the Project Management Body of Knowledge (PMBOK Guide) – Seventh Edition. Newtown Square, PA: Project Management Institute.
- Raum, Mary (2014, April 10). Leader Theory Explanations and Original Texts. Newport, RI Naval War College. NSDM.
- Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
- Salas, E., Grossman, R., Hughes, A.M., and Coultas, C.W. (2015), Measuring Team Cohesion: Observations from the Science. Human Factors, 57 (3): 365–374.
- Scaled Agile, Inc. (2023, March 14). Working Successfully in Agile with Remote Team Members. Available at: https://scaledagileframework.com/working-successfully-in-agile-with-remote-team-members/.
- Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
- Scrum Alliance (n.d.). The Sprint Retrospective. Available at: https://resources.scrumalliance.org/Article/sprint-retrospective.
- Sutherland, Rory (2019). Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. New York, NY: William Morrow and Company, an imprint of HarperCollins.
- Tuckman, Bruce W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
- Tuckman, Bruce W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
- United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: United States Army.
- United States General Services Administration, Office of the CTO (2021). GSA Tech Guides: Establishing an Agile Team Working Agreement. Washington, D.C.: United States General Services Administration.
- University of Waterloo (2021). SE Capstone Design Project Handbook. Edited by Derek Rayside. Waterloo, Ontario, Canada: University of Waterloo.
- Williams, T., Eden, C., Ackermann, F., Howick, S., Bergamini, V., Daley, A., & Gill, K. (2001, November). The Use of Project Post-Mortems. Paper presented at Project Management Institute Annual Seminars & Symposium, Nashville, TN. Newtown Square, PA: Project Management Institute.
- Yahoo News (2021, August 17). National Security Adviser Calls for a 'Hot Wash' to Review U.S. Withdrawal from Afghanistan. Available at: https://www.yahoo.com/news/national-security-adviser-calls-hot-191627245.html.
- Yu, Shuo; Bedru, Hayat Dino; Lee, Ivan Lee; and Xia, Feng (2019, February). Science of Scientific Team Science. Computer Science Review, 31: 72-83. DOI: 10.1016/j.cosrev.2018.12.001.


Permission Request Information
To request permission to use the visual shown at the top of this article, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.


How to Cite This Article
Graffius, Scott M. (2024, November 18). Side-by-Side Comparison of Retrospectives and Hot Washes. Available at: https://scottgraffius.com/blog/files/retrospectives-and-hot-washes.html.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 20 January 2025
The first paragraph appeared as this: "Participants at conferences and other events where Scott M. Graffius has delivered talks and workshops have sought clarity on the distinctions between retrospectives and hot washes. Particularly by those possibly in intelligence or military communities, the question has been asked with increasing frequency. Based on that, Graffius decided to develop this concise article."
It was revised to this: "Scott M. Graffius delivers talks and workshops at conferences and other events around the world. Participants have frequently inquired about the distinctions between retrospectives and hot washes. Based on that, Graffius decided to develop this concise article."


Short Link for Article
The short link for this article is https://bit.ly/retro-hot


JPG | PNG
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Constructor University 2024 Advanced Software Technology Handbook References Scott M. Graffius' Work on Team Dynamics


Constructor University, a private research institution with a global reputation for excellence and innovation, references Scott M. Graffius’ work. The university’s 2024 Handbook for Master of Science in Advanced Software Technology references Graffius’ ‘Phases of Team Development’ intellectual property on team dynamics, published at AgileScrumGuide.com.
The following exhibit shows the following from the university’s Handbook:
- Page 1
- Page 77
- A zoomed-in view of page 77
- Page 79
- A zoomed-in view of page 79
- Page 81
- A zoomed-in view of page 81
The exhibit also includes a visual of Graffius’ ‘Phases of Team Development.’

The current (2024) edition of Graffius' 'Phases of Team Development' is here.
Read on to learn:
- About Constructor University,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Constructor University
Constructor University, formerly known as Jacobs University Bremen, is a private, English-speaking research university located in Vegesack, Bremen, Germany. Renowned for its international perspective, Constructor University hosts students from over 110 countries, making it one of Germany's most culturally diverse universities. With approximately 80% international students and 33% international faculty, the campus fosters an environment where global citizenship is taught and lived.
The university provides a broad spectrum of interdisciplinary programs, spanning engineering, humanities, natural sciences, and social sciences, allowing students to pursue bachelor's, master's, and doctorate degrees. The academic structure uniquely blends elements from both the American and German educational systems. It offers a three-year undergraduate program instead of the typical four-year American model, which is tuition-based, alongside German academic rigor. Students engage in actual research projects with access to modern labs and technology.
Constructor University's campus is vibrant educational and residential community. It includes housing facilities, academic buildings, a library, sports, and leisure amenities, promoting a holistic learning environment where living and learning intertwine. The university's commitment to high academic standards is reflected in its rankings, where it consistently places among the top in Germany for its international outlook and has been recognized for its research and teaching excellence.
Visit https://www.constructor.university to learn more.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, November 15). Constructor University 2024 Advanced Software Technology Handbook References Scott M. Graffius' Work on Team Dynamics. Available at: https://scottgraffius.com/blog/files/constructor-university-2024.html.


Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.32809.61287
DOI link: https://dx.doi.org/10.13140/RG.2.2.32809.61287


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article includes limited excerpts of content from Constructor University, attributed to Constructor University and used under fair use for news reporting and analysis.
Constructor University name, mark and content are the property of Constructor University Bremen gGmbH.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Strategies for Medical Team Success Featured Scott M. Graffius’ ‘Phases of Team Development’ Intellectual Property


With authorization/license from Scott M. Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Among the organizations, scientific and medical-related ones include the Amsterdam Public Health Research Institute, Bayer, Johns Hopkins University, Life Sciences Trainers & Educators Network (LTEN), Royal Australasian College of Physicians, TBS Switzerland, and others. Naso Sano—a medical education and research organization based in Italy—was added to the list.
On 6 November 2024, Naso Sano published a presentation on strategies for medical success which featured Graffius’ work. Puya Dehgani-Mobaraki, MD (Naso Sano, Italy) hosted the session and Professor Saad Alsaleh (King Said University, Saudi Arabia) delivered the talk. The presentation was recorded, and the video is available on YouTube here.
A screen shot is below.

The current (2024) edition of Graffius' 'Phases of Team Development' is here.
Read on to learn:
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 23). Strategies for Medical Team Success Featured Scott M. Graffius’ ‘Phases of Team Development’ Intellectual Property. Available at: https://scottgraffius.com/blog/files/nso.html. DOI: 10.13140/RG.2.2.28413.78562.


Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.28413.78562.
DOI link: https://dx.doi.org/10.13140/RG.2.2.28413.78562.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts from Naso Sano, attributed to Naso Sano and used under fair use for news reporting and analysis.
Naso Sano name and mark are the property of Naso Sano.
King Saud University name and mark are the property of King Saud University.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

SBG Neumark — Europe’s Largest Distribution Transformer Plant — Powers Up with Scott M. Graffius’ Intellectual Property


SBG Neumark, a leading provider of high-performance electrical power transformers and energy transmission solutions, featured Scott M. Graffius' work. As shown in the visual below, SBG Neumark's CEO included Graffius' 'Phases of Team Development' intellectual property in a post on LinkedIn.

The current (2024) edition of Graffius' 'Phases of Team Development' is here.
Read on to learn:
- About Andreas Unterweger,
- About SBG Neumark,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Andreas Unterweger
Andreas Unterweger, CEO of SBG Neumark, Europe's largest Distribution Transformer plant, is a transformative leader with a passion for driving innovation in the electrical industry.

About SBG Neumark
SBG Neumark, based in Germany and officially known as Sächsisch-Bayerische Starkstrom-Gerätebau GmbH, is a significant player in the transformer manufacturing and energy transmission industry. Highlights follow.
- The Neumark site has over 60 years of history in transformer manufacturing.
- In 1993, SBG Neumark started producing distribution transformers, marking a significant expansion for the company.
- By 2013, SBG celebrated 20 years of operations with notable growth, including over 350 employees and having produced over 170,000 distribution transformers and 10,000 compact stations since inception.
- The company has contributed significantly to the local economy in the Vogtland region, employing nearly 650 people, making it one of the largest employers in the area.
- SBG Neumark established a Technology and Transformer Design Center at its location, enhancing its focus on innovation and design in transformer technology.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, November 10). SBG Neumark — Europe’s Largest Distribution Transformer Plant — Powers Up with Scott M. Graffius’ Intellectual Property. Available at: https://scottgraffius.com/blog/files/sbg-neumark.html.


Digital Object Identifier (DOI)
DOI: (coming soon)
DOI link: (coming soon)


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts from SBG Neumark and SBG Neumark CEO Andreas Unterweger, attributed to SBG Neumark and SBG Neumark CEO Andreas Unterweger, respectively, and used under fair use for news reporting and analysis.
Content of SBG Neumark and SBG Neumark CEO Andreas Unterweger are the property of SBG Neumark and SBG Neumark CEO Andreas Unterweger, respectively.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius’ Intellectual Property was Employed by the NHS — the Largest Single-Payer Healthcare System in Europe


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Introduction
With authorization/license from Scott M. Graffius, over 200 organizations around the world have featured and used his intellectual property. However, some others engage in bad acts such as the ethical issue of plagiarism or the legal issue of copyright infringement, violating Graffius' intellectual property rights.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. Among other measures, he identifies the violators to protect the integrity and value of his intellectual property contributions and to deter future violations. This is one such story.
How will the offending organization respond to being served a detailed notice of their blatant violation? Read on—including the Post-Publication Notes section—to find out.

Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property is registered with the United States Copyright Office.
He initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
Exhibit 1, Graffius’ 2021 copyrighted property—the edition applicable to this case, is shown below and attached. It is also available here and here and other locations. The integrated text applies.

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
[If you're looking for the now-current (2024) edition of Graffius' 'Phases of Team Development' then select here.]
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at here and here, respectively.
With authorization/license from Graffius, his ‘Phases of Team Development’ property is featured and used by businesses, professional associations, government agencies, and universities worldwide. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- Singapore Institute of Technology,
- TBS Switzerland,
- Torrens University Australia,
- US National Park Service,
- US Tennis Association,
- UC San Diego,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting, and enforcing his copyrights and other IP rights.
The National Health Service (NHS) — the Largest Single-Payer Healthcare System in Europe — Violated Graffius’ Intellectual Property Rights
Here's information on the NHS’s infringing publication:
- NHS event: ‘NHS Trusts and Primary Care Collaboration Knowledge Sharing Event.’
- Date of NHS event: 16 October 2024.
- Title of infringing NHS publication: ‘System Convening.’
- Known locations(s) of the HNS’s infringing 2024 publication: The delivery of the infringing NHS publication was recorded and published as a public video at https://www.youtube.com/watch?v=MesI1l7SAzY .
Exhibit 2 is shown below and attached. It provides excerpts from the NHS’s ‘System Convening’ infringing publication, which was delivered at the ‘NHS Trusts and Primary Care Collaboration Knowledge Sharing Event’ on 16 October 2024 (recorded and published as a video). The exhibit shows:
- Slide titled “NHS Trusts and Primary Care Collaboration Knowledge Sharing Event”
- Slide titled “System Convening”
- Slide titled “Agenda”
- Slide titled “Continuing to Develop as a Partnership”
- Zoomed-in view of slide titled “Agenda”
- Zoomed-in view of slide titled “Continuing to Develop as a Partnership”

Indisputable proof of the violation is delineated next.
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his 2021 intellectual property.
The NHS (inclusive of its entities and people) did not request nor receive permission to use Graffius’ 2021 copyrighted property.
Nevertheless, the NHS used Graffius’ 2021 copyrighted property in its 2024 infringing publication.
NHS’s infringing 2024 publication used a significant volume of Graffius’ 2021 copyrighted property.
NHS’s infringing 2024 publication failed to acknowledge Graffius' ownership of his respective content, thereby misleading others including the public into believing that it, the NHS, is the author and rightful owner of Graffius' intellectual property.
A review of the NHS’s 2024 publication uncovered a slew of infringing content.
Exhibit 3 is below and attached. It provides a side-by-side view of content from Graffius’ 2021 ‘Phases of Team Development’ copyrighted property and the NHS’s 2024 infringing publication.

As shown, the NHS blatantly infringed on Graffius’ copyright.
The NHS’s infringing 2024 publication used Graffius’ 2021 copyrighted content word-for-word.
In what is reasonably considered to be the NHS’s demonstration of its knowing and willful infringement, the NHS author(s) of the infringing 2024 publication seemed to attempt to conceal their theft by slightly altering some words. The NHS author(s) localized some content (such as changing "socializing" to "socialising") and made a few other slight alterations (such as changing "&" to "and"). All of that is still infringement.
In addition to Exhibit 3, here’s a comparison of content from Graffius’ 2021 copyrighted property and what the NHS has in its infringing 2024 publication.
Forming Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “Displaying eagerness”
🔴 The NHS infringing 2024 publication includes: “Displaying eagerness”
🟢 Graffius’ 2021 copyrighted property includes: “Socializing”
🔴 The NHS infringing 2024 publication includes: “Socialising”
🟢 Graffius’ 2021 copyrighted property includes: “Generally polite tone”
🔴 The NHS infringing 2024 publication includes: “Generally polite tones”
🟢 Graffius’ 2021 copyrighted property includes: “Sticking to safe topics”
🔴 The NHS infringing 2024 publication includes: “Sticking to safe topics”
🟢 Graffius’ 2021 copyrighted property includes: “Unclear about how one fits in”
🔴 The NHS infringing 2024 publication includes: “Unclear about how one fits in”
🟢 Graffius’ 2021 copyrighted property includes: “Some anxiety & questioning”
🔴 The NHS infringing 2024 publication includes: “Some anxiety and questioning”
Storming Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “Some resistance”
🔴 The NHS infringing 2024 publication includes: “Some resistance”
🟢 Graffius’ 2021 copyrighted property includes: “Lack of participation”
🔴 The NHS infringing 2024 publication includes: “Lack of participation”
🟢 Graffius’ 2021 copyrighted property includes: “Conflict based on differences of feelings & opinions”
🔴 The NHS infringing 2024 publication includes: “Conflict based on differences of feelings and opinions”
🟢 Graffius’ 2021 copyrighted property includes: “Competition”
🔴 The NHS infringing 2024 publication includes: “Competition”
🟢 Graffius’ 2021 copyrighted property includes: “High emotions”
🔴 The NHS infringing 2024 publication includes: “High emotions”
🟢 Graffius’ 2021 copyrighted property includes: “Starting to move towards group norms”
🔴 The NHS infringing 2024 publication includes: “Starting to move towards group norms”
Norming Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “Purpose & goals are well-understood”
🔴 The NHS infringing 2024 publication includes: “Collectively understood purpose & goals”
🟢 Graffius’ 2021 copyrighted property includes: “More confident”
🔴 The NHS infringing 2024 publication includes: “Increased confidence”
🟢 Graffius’ 2021 copyrighted property includes: “Improved commitment”
🔴 The NHS infringing 2024 publication includes: “Improved commitment”
🟢 Graffius’ 2021 copyrighted property includes: “Members are engaged and supportive”
🔴 The NHS infringing 2024 publication includes: “Members are engaged”
🟢 Graffius’ 2021 copyrighted property includes: “Relief, lowered anxiety”
🔴 The NHS infringing 2024 publication includes: “Relief and lowered anxiety”
🟢 Graffius’ 2021 copyrighted property includes: “Developing cohesion”
🔴 The NHS infringing 2024 publication includes: “Greater cohesion”
Performing Phase: Characteristics and Strategies:
🟢 Graffius’ 2021 copyrighted property includes: “High motivation, trust & empathy”
🔴 The NHS infringing 2024 publication includes: “High motivation and empathy”
🟢 Graffius’ 2021 copyrighted property includes: “Individuals defer to team needs”
🔴 The NHS infringing 2024 publication includes: “Individuals defer to partnership needs”
🟢 Graffius’ 2021 copyrighted property includes: “Effectively producing deliverables”
🔴 The NHS infringing 2024 publication includes: “Effectively producing deliverables”
🟢 Graffius’ 2021 copyrighted property includes: “Consistent performance”
🔴 The NHS infringing 2024 publication includes: “Consistent performance”
🟢 Graffius’ 2021 copyrighted property includes: “Demonstrations of interdependence & self-management”
🔴 The NHS infringing 2024 publication includes: “Demonstration of interdependence and self management”
Conclusion
Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
The NHS did not request nor receive permission to use Graffius’ 2021 copyrighted property.
Nevertheless, the NHS’s infringing 2024 publication used Graffius’ copyrighted 2021 property.
The NHS’s infringing 2024 publication used Graffius’ 2021 copyright content word-for-word.
In what is reasonably considered to be the NHS’s demonstration of it knowing and willful infringement, the NHS author(s) of the infringing 2024 publication seemed to attempt to conceal their theft by slightly altering some words. The NHS author(s) localized some content (such as changing "socializing" to "socialising") and made a few other slight alterations (such as changing "&" to "and"). All of that is still infringement.
The NHS’s 2024 infringing publication used a significant volume of Graffius’ 2021 copyrighted property.
NHS’s infringing 2024 publication failed to acknowledge Graffius' ownership of his respective content, thereby misleading others including the public into believing that it, the NHS, is the author and rightful owner of Graffius' intellectual property.
The NHS’s infringement has damaged the marketability and value of Graffius’ intellectual property.
The NHS’s use of Graffius’ 2021 copyrighted property was not ‘fair dealing’ nor ‘fair use’ nor otherwise allowed.
Copyright infringement is disgraceful, unprofessional, unethical, immoral, and illegal.
So long as the NHS’s infringing material exists anywhere, in any form, the NHS continues to spread misinformation and violate Graffius’ intellectual property rights. Accordingly, time is of the essence.
The NHS must immediately implement the following two (2) actions:
- Remove the Infringing Material. Electronic Versions: Immediately remove the infringing material (any and all publications/products with infringement) from digital platforms where it is advertised, promoted, sold, or distributed; this includes removing or disabling any online access to it. Physical Copies: If physical copies of the infringing material are in inventory or circulation, stop further distribution; recall any copies already distributed; destroy copies.
- Issue an Apology. Send an apology to Graffius via email at scott@scottgraffius.com. The apology will acknowledge the infringement and the steps taken (such as Action 1, above) to mitigate the situation. The apology will present the facts as they are—it will not "spin" or "downplay" the infringement.
Again, time is of the essence. Both actions must be fulfilled by 6:00 PM Pacific Time on Friday, 15 November 2024. By doing so, the NHS will demonstrate transparency, professionalism, integrity, accountability, and respect. However, if the NHS fails to do so, it will conversely convey a lack of transparency, a lack of professionalism, a lack of integrity, a lack of accountability, and a lack of respect.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Mr. Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius resides in the United States and the NHS is headquartered in London, United Kingdom. However, the United Kingdom and the United States have treaties regarding copyright: Berne (Paris) Dec. 5, 1887; Bilateral July 1, 18918; UCC Geneva Sept. 27, 1957; Phonograms Apr. 18, 1973; UCC Paris July 10, 1974; WTO Jan. 1, 1995; WCT Mar. 14, 2010; WPPT Mar. 14, 2010; VIP Jan. 1, 2021. Additionally, the United Kingdom has strong copyright laws. Copyright laws apply to this case.
Graffius expressly reserves his rights in this disturbing, damaging, and consequential matter.
Graffius communicated the preceding information to the NHS via email on 9 November 2024.
If there is an update to this article, it will appear in the Post-Publication Notes section.
Read on to learn:
• About the NHS,
• About Scott M. Graffius,
• How to Cite This Article,
• Post-Publication Notes,
• and more.


About the NHS
The National Health Service (NHS) is the publicly funded healthcare system in England, known for its commitment to providing universal healthcare free at the point of use. Financed largely through general taxation and National Insurance, the NHS is overseen by the Department of Health and Social Care, ensuring accessible healthcare for all legal residents of England, as well as residents from other parts of the UK.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, November 9). Scott M. Graffius’ Intellectual Property was Employed by the NHS — the Largest Single-Payer Healthcare System in Europe. Available at: https://scottgraffius.com/blog/files/nhs-2024.html. DOI: 10.13140/RG.2.2.24658.57289.


Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.24658.57289.
DOI link: https://dx.doi.org/10.13140/RG.2.2.24658.57289.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 13 November 2024
As noted in the article, Graffius emailed details on the violation to the NHS including multiple departments and individuals. That email was sent on 9 November 2024.
Additionally, Graffius forwarded the 9 November 2024 email to Stephen Powis, National Medical Director of NHS England, on 13 November 2024.
Any further updates will appear here.
Update on 14 November 2024
Additionally, Graffius forwarded the 9 November 2024 email to Amanda Pritchard, NHS Chief Executive Officer, and Chris Whitty, NHS Chief Medical Officer, on 14 November 2024.
Any further updates will appear here.
Update on 15 November 2024
As detailed in the article, the NHS published their infringing video publication at https://www.youtube.com/watch?v=MesI1l7SAzY. The NHS removed their video on 15 November 2024. A screen shot is shown below.

Again, the article delineated undeniable proof that the NHS blatantly violated Graffius' intellectual property rights. While the NHS ultimately removed their infringing publication, it is shocking that the NHS failed to apologize to Graffius for their violation. Accordingly, the NHS strongly conveys a lack of transparency, a lack of professionalism, a lack of integrity, a lack of accountability, and a lack of respect. And this case remains open.
Graffius expressly reserves his rights in this disturbing, damaging, and consequential matter.
Any further updates will appear here.
Update on 20 November 2024
The NHS misrepresented Graffius’ copyrighted property as its own, spreading misinformation and violating intellectual property rights. As noted, the undeniable proof was provided to the NHS. That included multiple NHS departments and people such as
Amanda Pritchard, Chief Executive of NHS England.
To date, the NHS has not even apologized, demonstrating a lack of integrity, accountability, and respect. Accordingly, Graffius forwarded the undeniable proof of NHS’s violation to Pritchard’s superior on 20 November 2024. That’s Wes Streeting, the UK’s Secretary of State for Health and Social Care.
Any further updates will appear here.



Content Acknowledgements
This article uses limited excerpts of content from the NHS, attributed to the NHS and used under fair use for news reporting and analysis. NHS's content (excerpt for what was stolen from others) is the property of the NHS.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved. Visit ScottGraffius.com.


Short Link for Article
The short link for this article is https://bit.ly/nhs-2024


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


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- Coated leather lining with organization sleeve.
- Minimal design to enable versatility.
- Available in black, gray, and navy.


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Bose
QuietComfort Wireless Noise Cancelling Headphones
$429.00

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Details
These headphones deliver exceptional noise cancellation, up to 24 hours of battery life, customizable sound settings, and more.
- Noise cancelling: These wireless noise cancelling headphones feature Quiet Mode, Aware Mode and Immersion Mode, which combines full noise cancellation and Bose Immersive Audio.
- Comfort: Soft ear cushions hug your ears, the band spreads pressure evenly and elevated materials let you make a statement with these noise cancelling over-the-ear headphones.
- Wireless - Bluetooth: Advanced Bluetooth 5.3 offers connection within 30 feet of your device; SimpleSync allows you to sync with a Bose smart soundbar so you can listen to TV at your own volume.
- Long battery life: Listen longer with up to 24 hours of battery life (up to 18 hours with Immersive Audio), a 15-minute charge offers up to 2.5 hours of play time (up to 2 hours with Immersive Audio).
- Connect and control: Touch controls on each earcup allow you to change volume, skip tracks, answer calls and change modes; you can also turn the Bluetooth headphones on/off simply with head motions.
- Bose app: Download the Bose app to receive the latest software updates for your Bose QuietComfort Ultra Headphones. Ensure optimal functionality and get access to all the latest features and cutting-edge tech.


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Dyson
Supersonic Nural Hair Dryer
$499.99

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The Dyson Supersonic hair dryer with added intelligence. A network of Nural sensors automatically adjusts airflow and temperature to enhance natural shine and protect scalp health.
- Helps protect hair from root to tip for long term shine.
- Prevents over drying for healthy looking, smooth hair.
- Includes a complimentary presentation case.


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Fluance
High Fidelity Vinyl Turntable Record Player RT85N
$499.99

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This is one of the best turntables on the market.
- Voted best turntable by New York Times Wirecutter - "This turntable delivers an accurate sound that works great for any type of music, and it's exceptionally well built for the price."
- Pure analog performance - Enjoy beautifully warm and dynamic music with the Nagaoka MP-110 elliptical diamond cartridge, featuring greater balanced tonal accuracy, resolution, and bass extension.
- High density acrylic platter - The greater mass of the acrylic platter damps unwanted vibrations resulting in a more 3-dimensional sound with tighter bass, a fuller midrange, and overall improved clarity.
- Speed control for precision playback - The isolated motor prevents unwanted vibrations and noise while the speed control mechanism ensures consistent platter velocity (0.07% Wow/Flutter).
- High mass MDF wood plinth - Revel in the gorgeously crafted cabinet with real wood finish and a highly precise metal platter with adjustable resonance damping feet, ensuring superior isolation from unwanted micro-vibrations.


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Olma
Superior Grade Osetra Sturgeon Black Caviar, 8.8 Oz. / 250 Grams [Overnight Shipping]
$599.99

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Olma Osetra Sturgeon Black Caviar is highly regarded for its rich, buttery flavor and firm texture. It is often considered one of the finest caviars, providing a luxurious taste experience that rivals even the prestigious Beluga caviar, though it's generally more accessible (cost-wise) due to sustainable farming practices.
- The caviar’s clean, layered flavor profile coats your palate with the most decadent flavors of sweet roasted nuts and 'Malossol' — the Russian word for pleasant sea-scented saltiness.
- The medium to large-sized beads offers a gorgeous snap, a firm texture that bursts in your mouth with every unctuous bite.
- Osetra caviar sourced from the finest sustainable farms.


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Dyson
Cool Formaldehyde TP09 Air Purifier and Fan
$749.99

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The Dyson Purifier Cool Formaldehyde™ TP09 is an advanced air purifier and fan that not only cools but also purifies the air by detecting and destroying formaldehyde. It also captures 99.97% of pollutants as small as 0.3 microns, while utilizing a fully sealed HEPA filtration system for optimal air cleanliness.
- Automatically senses, captures, and traps pollutants for cleaner air..number_of_speeds : 10.
- Detects and destroys formaldehyde released from household items.
- Fully sealed to HEPA H13 standard. The HEPA filter captures 99.97 percent of particles 0.3 microns in size. An additional filter removes odors and gases including VOCs.
- Air Multiplier technology generates the circulation power to draw distant pollutants into the machine, projecting purified air throughout the whole room.
- Automatically senses and reacts to changes in air quality, then reports pollution in real time on LCD screen and on the MyDyson app.
- Choose between Fan mode for direct cooling with your choice of 0 to 350 degree oscillation and Backwards airflow mode to purify without cooling.
- The filter is quick and easy to change. With automatic filter-life notifications on the LCD screen or MyDyson app.
- Program your machine to turn off after pre-set intervals between 30 minutes and 8 hours.
- In Night mode, the machine monitors and purifies using the quietest settings with a dimmed display.
- Control and monitor your air quality from anywhere using the MyDyson app.


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Dyson
Gen5Detect Cordless Vacuum Cleaner
$949.99

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This is Dyson's most powerful cordless vacuum with HEPA filtration, dust detection, and scientific proof of a deep clean on the LCD screen.
- The most powerful HEPA cordless vacuum.
- Over 115% more power.
- 70 minutes of run time.
- Power button operated for continuous cleaning.
- Intelligently adapts power based on debris and floor type detected. Bars on the screen grow and shrink in real time according to the volume of particles removed as you clean – showing you when to move to another area.
- The LCD screen displays a summary of how much dust you have picked up at the end of each clean.Also displays power mode, maintenance alerts, and remaining run time to the second.
- Reveals 2x more invisible dust on hard floors. Dyson’s improved illumination technology uses a precisely angled light to reveal the microscopic dust and dirt you can’t normally see on hard floors.
- 2 Advanced cleaner heads. The Fluffy Optic cleaner head reveals hidden dust. Gentle on hard floors but tough on dirt. The Digital Motorbar cleaner head deep cleans all floor types and de-tangles long hair and pet hair as you clean.
- Traps viruses. Advanced whole-machine HEPA filtration. Traps 99.99% of particles as small as 0.1 microns. Expels cleaner air.
- Converts to a handheld vacuum. With the built-in Crevice and dusting tool for continuous cleaning.
- Comes with 4 Dyson-engineered accessories to clean up high, down low, and everywhere in between. Includes the innovative Hair screw tool for removing long hair and pet hair from small spaces without tangles.


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iRobot
Roomba Combo 10 Max Robot Vacuum and Mop + AutoWash Dock
$1,361.50

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This is the most powerful Roomba yet. It vacuums with 100% more suction power, mops back-and-forth with downward pressure—and learns which rooms get dirty fastest. Intelligently engineered to even empty its own bin and wash and dry its own mop pad.
- It's an expert in dirt elimination. The 4-Stage Cleaning System features an Edge-Sweeping Brush for thorough corner cleaning, Dual Rubber Brushes that avoid pet hair tangles, strong suction that easily pulls embedded dirt from carpets, and SmartScrub that mops back and forth with precision.
- It doesn't just learn your home; it reacts to it in real time. With PrecisionVision Navigation and a camera, your robot identifies and avoids obstacles of all sizes like pet waste, charging cords, socks and shoes to get the whole job done.
- Smart scrub mops back and forth with consistent pressure and 2x deeper scrubbing. Some areas of the home need a deeper clean–pawprints in the mudroom, spills under the kitchen table, tiles in your bathroom. Simply enable SmartScrub and your Roomba Combo 10 Max will scrub back-and-forth, just like you would. *Compared to standard vacuum and mop mode for coffee and grime.
- It cleans your home — and itself. The AutoWash Dock empties debris into an enclosed bag, refills the mopping tank, and washes and dries the mop pad all while its Self-Cleaning Cycle keeps the dock clean with the least amount of effort from you.
- A clean pad, every time. Automatically washes and dries the mop pad after each use. Plus, set it to wash its mop pad after cleaning specific rooms like the bathroom, so messes don't get spread around your home.
- Predicts dirt, eliminates it. Some rooms you live in, others you don’t—and Dirt Detective knows exactly which rooms get dirty fastest. It prioritizes where to clean and automatically selects the right settings to give them the deep cleaning they need.
- Cleans where you tell it to clean. Use the iRobot Home App or pair your robot with Alexa, Siri, or Google Assistant-enabled devices. Simply tell it to clean the living room or by the dishwasher, oven or stove, toilet, even pet bowls, and you’ve got a cleaner home on command. Works with Alexa, Siri, or Google Assistant-enabled devices.
- Sees the dirt ahead. Enhanced camera recognition pinpoints dirt ahead up to 8x more often and automatically enables Dirt Detect Technology to repeat cleaning passes for a more thorough clean.
- Start cleaning your way even faster. Straight out of the box, your Roomba robot vacuum will create a complete map of your home 7x faster than the previous mapping technology so you can clean wherever you want, whenever you want after just one run.


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Apple
iPhone 16 Pro Max
$1,439.96

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This is the iPhone 16 Pro Max with 256GB, SIM free, and unlocked for all carriers.
- Stunning titanium design — iPhone 16 Pro Max has a strong and light titanium design with a larger 6.9-inch Super Retina XDR display. It’s remarkably durable with the latest-generation Ceramic Shield material that’s 2x tougher than any smartphone glass.
- Built for Apple Intelligence — Apple Intelligence is the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data.
- Take total camera control — Camera Control gives you an easier way to quickly access camera tools, like zoom or depth of field, so you can take the perfect shot in record time.
- Magnificent shots — Take your videos to a whole new level with 4K 120 fps Dolby Vision, enabled by the 48MP Fusion camera. The improved 48MP Ultra Wide camera lets you capture mesmerizing detail in macro photos and wide-angle shots.
- Photographic styles — The latest-generation Photographic Styles give you greater creative flexibility, so you can make every photo even more you. And thanks to advances in the image pipeline, you can now reverse any style, any time.
- The power of A18 Pro — A18 Pro chip enables Apple Intelligence with a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features and powers AAA gaming.
- A huge leap in battery life — iPhone 16 Pro Max delivers an incredibly power-efficient performance with up to 33 hours video playback. Charge via USB-C or snap on a MagSafe charger for faster wireless charging.
- Customize your iPhone — With iOS 18 you can tint your Home Screen icons with any color. Find your favorite shots faster in the redesigned Photos app. And add playful, animated effects to any word, phrase, or emoji in iMessage.
- Satellite connectivity — If you don't have cell service or Wi-Fi, iPhone can connect to a satellite so you can send and receive messages and Tapbacks. In a severe car crash, iPhone can connect to emergency services when you can't.


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Dell Alienware
Aurora R16 Gaming Desktop PC
$2,269.00

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This is the Dell Alienware Aurora R16 Gaming Desktop PC packed with 64GB of RAM, 4TB SSD, and 2TB HDD.
- Processor: Equipped with i7-14700F; up to Turbo Boost 5.40GHz, 20 cores, 28 threads. It delivers exceptional computing power for gaming, content creation, and multitasking, ensuring a seamless experience even during the most demanding tasks.
- Incredible graphics: NVIDIA GeForce RTX 4060 (8GB GDDR6 dedicated). This gaming desktop is designed to render lifelike visuals and deliver a captivating gaming experience. With advanced ray tracing and AI capabilities, you can expect realistic graphics and smooth gameplay, making it perfect for both gaming and creative work.
- Connectivity: This desktop ensures flexibility and convenience in connecting with the Wi-Fi 6E and Bluetooth. It includes 3 of USB-C 3.2, 5 of USB-A 3.2, 4 of USB-A 2.0, 1 of HDMI, 1 of headphone/microphone combo, and 1 of Ethernet Port.
- Legend 3 design: The R16 debuts our minimalist and functional Legend 3 design that focuses on simplicity with features that are optimized for any desktop gaming setup.


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Apple
Studio 5K Display with Nano-Texture Glass and Tilt- and Height-Adjustable Stand
$2,299.00

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An expansive 27-inch 5K Retina display. 12MP Ultra Wide camera with Center Stage. Six-speaker sound system with Spatial Audio. And studio-quality mics. The perfect Mac partner - it's so much more than a display.
- Immersive 27-inch 5K Retina display with 600 nits of brightness, support for one billion colors, and P3 wide color.
- An antireflective coating ensures better visual comfort and readability. And the nano-textured glass further minimizes glare.
- 12MP Ultra Wide camera with Center Stage for more engaging video calls.
- Studio-quality three-mic array for crystal-clear calls and voice recordings.
- Six-speaker sound system with Spatial Audio for an unbelievable listening experience.
- One Thunderbolt 3 port, three USB-C ports.
- 96W of power delivery to charge your Mac notebook.
- Configurable stand: Tilt- and height-adjustable stand.


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Apple
iPad Pro 13-Inch
$2,395.00

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This is the iPad Pro 13-inch with 2TB, and Wi-Fi 6E + 5G Cellular.
- Why iPad Pro — iPad Pro is the ultimate iPad experience in an impossibly thin and light design. Featuring the breakthrough Ultra Retina XDR display, outrageous performance from the M4 chip, superfast wireless connectivity, and compatibility with Apple Pencil Pro. Plus powerful productivity features in iPadOS.
- Built for Apple Intelligence — Apple Intelligence helps you write, express yourself, and get things done effortlessly. It draws on your personal context while setting a brand-new standard for privacy in AI.
- 13-inch Ultra Retina XDR display — Ultra Retina XDR delivers extreme brightness and contrast and exceptional color accuracy and features advanced technologies like ProMotion, P3 wide color, and True Tone.
- Performance and storage — Up to 10-core CPU in the M4 chip delivers powerful performance, while the 10‑core GPU provides blazing-fast graphics. And with all-day battery life, you can do anything you imagine on iPad Pro.
- IPADOS + apps — iPadOS makes iPad more productive, intuitive, and versatile. With iPadOS, run multiple apps at once, use Apple Pencil to write in any text field with Scribble, and edit and share photos.* Stage Manager makes multitasking easy with resizable, overlapping apps and external display support. iPad Pro comes with essential apps like Safari, Messages, and Keynote, with over a million more apps available on the App Store.
- Apple Pencil and Magic Keyboard for iPad Pro — Apple Pencil Pro transforms iPad Pro into an immersive drawing canvas and the world’s best note‑taking device. Apple Pencil (USB-C) is also compatible with iPad Pro. Magic Keyboard for iPad Pro features a thin and light design, a great typing experience, and a built‑in glass trackpad with haptic feedback, while doubling as a protective cover for iPad.
- Advanced cameras — iPad Pro features a landscape 12MP Ultra Wide front camera that supports Center Stage for videoconferencing or epic Portrait mode selfies. The 12MP Wide back camera with adaptive True Tone flash is great for capturing photos or 4K video with ProRes support. Four studio-quality microphones and a four-speaker audio system provide rich audio. And AR experiences are enhanced with the LiDAR Scanner to capture a depth map of any space.
- Connectivity — Wi-Fi 6E gives you fast wireless connections for quick transfers of photos, documents, and large video files. And when you’re away from Wi-Fi, super-fast 5G gives you the flexibility to stay connected in more places. Connect to external displays, drives, and more using the USB-C connector with support for Thunderbolt / USB 4.
- Unlock and pay with Face ID — Unlock your iPad Pro, securely authenticate purchases, sign in to apps, and more — all with just a glance.


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Louis Vuitton
Keepall 45 Bandoulière
$2,490.00

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This iconic Keepall 45 Bandoulière is fashioned in the new iconic black and grey Monogram Eclipse canvas. Since 1930, the Keepall duffle has journeyed alongside generations of elegant globetrotters. This version – with comfortable-to-hold leather handles, a strap for casual cross-body wear and a gleaming padlock – holds all the essentials for an overnight jaunt.
- 17.7 inches length x 10.6 inches height x 7.9 inches width
- Coated Canvas
- Natural Cowhide Leather trimmings
- Cotton Textile Lining
- Good capacity
- Cabin size
- Removable leather name tag
- Silver color metal pieces
- Strap: Removable, adjustable
- Strap drop: 14.2 inches
- Strap drop max: 19.7 inches
- Handle: Double


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Peloton
Tread Treadmill with Immersive 24” HD Touchscreen
$2,995.00

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The Peloton Tread brings a studio experience home. Get a powerful cardio workout with a 24" HD touchscreen with front and rear-facing speakers, studio-quality sound. There’s a class for every day, and a workout for every muscle. Unlock thousands of classes, both on and off the Tread, like running, walking, hiking, or Tread Bootcamp. Stack classes to seamlessly transition from one to the next. And when rest days come around, you can balance running and strength with yoga, meditation, and stretching. With Peloton, the workouts don’t stop there. When you’re ready to take things outside, check out our outdoor walks and runs on the Peloton App. Explore our lineup of 50+ instructors, and track your progress class after class using on-screen metrics to help you go the distance. Plus, your Peloton Tread is compatible with any ANT+ heart rate monitor, Apple Watch, Strava, or any Android watch device running Wear OS 3 or higher, so you can set up one-tap fitness tracking to monitor your heart rate and close your rings. A Peloton All-Access Membership must be purchased separately in order to access Peloton classes on your Tread. You’ll pay one monthly fee for your entire household so everyone can access our entire library of classes that range from 5 to 90 minutes. With workouts that fit your experience level, mood, goals, music style, and schedule, you’ll be ready to train on and off your Peloton Tread or move anytime, anywhere with the Peloton App.
- Built to go the extra mile – Step onto the Peloton Tread for a next-level running, walking, or hiking experience. And step off for a full-body workout in classes like strength training, Tread Bootcamp, yoga, and more.
- Value-packed membership – A Peloton All-Access Membership must be purchased separately to access Peloton content on your Tread. Pay $44/mo for your household to get unlimited access to our content. Age, height, and weight restrictions apply.
- Compact machine – Peloton Tread has a 5½′ x 2¾′ footprint with a 59” running belt that’s comfortable and quiet for a powerful cardio workout.
- Controls – Speed knobs adjust from 0 to 12.5 mph and incline knobs adjust grades from 0% to 12.5%. It features a jump button, on-screen shortcuts, a one-touch button to wake, stop, and put the Tread to sleep, and a removable safety key.
- Safety – Clip on the safety key while using and know the belt will quickly stop if detached. Avoid unintended use by removing safety key after your workout and storing it out of reach. Lock your Tread with a passcode when not in use.


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Samsung
85-Inch Class Frame Series 4K Quantum HDR Smart TV
$3,121.03

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This is the innovative and amazing Samsung 85-inch Class Frame Series 4K Quantum HDR Smart TV with Alexa built-in.
- TV When It’s On, Art When It’s Off: The Frame displays lifelike art, photos, TV, and movies in stunning 4K resolution on a screen with customizable bezels to enhance your décor.
- Like a Photo Frame, But Better: Minimalist-inspired, The Frame's profile is redesigned to be slimmer with a monochromatic back for beauty from every angle.
- Personalize Art: The Frame transforms to art when you're not watching TV; Choose from the Samsung Collection or upload your own pieces; Built-in sensors automatically optimize the picture to your environment and turn the screen off when you're away.
- World-Class Selection: Bring museums and galleries to your home with a growing library of over 1,400 works; From iconic classics to modern marvels and stunning photography, Art Store gives you unlimited access to a broad range of art.
- Customize to Your Style: Create the perfect match for your space with two bezel style options in multiple colorways; Select the ones that suit your mood and apply in a snap —magnetic application makes it easy to switch things up.
- Bring a Billion Colors to Life: With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
- Powerful, Intelligent 4K Processing: Samsung's powerful processor takes your viewing experience to the next level, with AI-driven technology to automatically optimize both picture and sound for a more immersive experience.


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Jackery
Solar Generator 2000 Plus Portable Power
$3,299.00

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This is the Jackery Solar Generator 2000 Plus (400W, 2042Wh LiFePO4 Battery, 3000W Output) Portable Power Station with solar panels.
- Exceptional performance: Featuring up to 2,042.8 Wh gigantic capacity, the Jackery 2000 Plus Power Station can power a range of heavy load devices, with up to 3,000 W capacity - including air conditioners, RVs, and more, satisfying all your power requirements, when out and about on your outdoor exploration and adventures, or for personal use in your home. The product features whisper quiet charging, at just 30 dB, when in operation, giving complete peace of mind.
- Ultra fast charging: Charge directly from the sun or via wall outlet, conveniently, quickly and additionally worry free. Only 2 hours is taken for the Explorer 2000 Plus, to become fully charged, by connecting 6 * SolarSaga 200 W Solar Panels, or by connection via wall outlet. Additionally, there’s no need to worry about power outages any longer - simply enjoy your time off-grid.
- 2kWh - 24kWh flexible expansion: The Jackery Explorer 2000 Plus supports up to 5 expandable battery packs, featuring power expanded from 2k to 12kWh. 2 * Jackery Explorer 2000 Plus Power Stations can be connected in parallel, to expand the capacity to 24k Wh, voltage to 240V and output to 6000W, matching all your power requirements - both indoors and outdoors.
- First-rate safety: By adopting advanced Lithium Technology, the Jackery Explorer 2000 Plus is highly temperature resistant, ensuring cells operate efficiently and safely. The built-in cooling system further improves heat dissipation efficiency by 30% with different types of protection - including shock resistance and fire-resistance, providing the complete safe charging experience.
- Built to last: Thanks to Jackery's innovative ChargeShield Fast Charging Technology, the Explorer 2000 Plus Power Station’s battery life is boosted by 50%. A safe LiFePO4 battery featuring up to 10 years of use extends battery lifespan, significantly. Smart Shallow Charging Mode further enhances efficiency and reliability. Moreover - Jackery offers a 5 Year Warranty, with superb customer service. Contact us if you have any problems or issues, at any time, when using Jackery Products.
- Smart App control: Easily manage your Explorer 2000 Plus using the Wi-Fi or Bluetooth function. It's now easier than ever, to monitor remaining battery levels, and use the other App functions. Multiple advanced settings can be customized to meet individual requirements, ensuring round-the-clock energy control.
- What’s included: 1 of Explorer 2000 Plus, 2 of 200W solar panel, 1 of AC charging cable, 1 of car charging cable, and 1 of user manual. Note: the power station and the solar panel will be shipped in separate packages.


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Apple
MacBook Pro 16.2" with 128GB and 4TB SSD
$5,999.00

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This is the MacBook Pro packed with a brilliant 16.2" screen, 128 GB RAM, and a 4TB SSD. Mind-blowing. Head-turning.Get the highlights. The most advanced chips ever built for a personal computer. Up to 22 hours of battery life for the ultimate in pro portability .The world's best laptop display. Brilliant in every way A pro laptop without equal. MacBook Pro blasts forward with the M3 Max chips. Built on 3-nanometer technology and featuring an all-new GPU architecture, they're the most advanced chips ever built for a personal computer. And each one brings more pro performance and capability. M3 MaxM3 Max brings massive performance and capabilities for those with the most extreme workflows, featuring even more CPU and GPU cores, enormous unified memory, and additional Media Engine resources. It pushes the limits of what a computer can do - in the studio or on location. Intricate 3D rendering, video post-production on the highest-resolution content, developing transformer models with billions of parameters - the most intensive workflows become an absolute breeze. Supports up to four external displays. Up to 11x faster than Intel-based model. Up to 2.5x faster than M1 Max model. Game-changing graphics performance. And more!
- Up To 22 hours of battery life - Go all day thanks to the power-efficient design of Apple silicon. MacBook Pro delivers the same exceptional performance whether it's running on battery or plugged in.
- Responsive Unified Memory and storage - Up to 128GB (M3 Max) of unified memory makes everything you do fast and fluid. Up to 8TB (M3 Max) of super-fast SSD storage launches apps and opens files in an instant.
- Brilliant Pro Display - The 16.2" Liquid Retina XDR display features Extreme Dynamic Range, 1000 nits of sustained brightness for stunning HDR content, up to 600 nits of brightness for SDR content, and pro reference modes for doing your best work on the go.
- Fully compatible - All your pro apps run lightning fast-including Adobe Creative Cloud, Apple Xcode, Microsoft 365, SideFX Houdini, MathWorks MATLAB, and many of your favorite iPhone and iPad apps. And with macOS, work and play on your Mac are even more powerful. Elevate your presence on video calls.
- Advanced camera And audio - Look sharp and sound great with a 1080p FaceTime HD camera, a studio-quality three-mic array, and a six-speaker sound system with Spatial Audio.


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Hasselblad
907X Anniversary Edition Camera Kit
$14,358.56

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This is the ultra-premium and stunning Hasselblad 907X Anniversary Edition Camera Kit.
- Focusing screen mask. XCD 30mm f/3.5 lens. Lens shade. Control grip. Optical viewfinder. USB power adapter. Shoulder strap. Expose cable 503 CW. Flash input sync cable. Flash output sync cable. USB 3.0 Type-C with USB-A connector cable. Lens protective pouch. Hasselblad 1 Year Limited.
- Large medium format 50MP CMOS sensor.
- Up to 14 stops of dynamic range.
- Captures 16-bit RAW images and full resolution JPEGs.
- Video: 2.7k (2720 x 1530) and full HD (1920 x 1080). Video covers full sensor width in a 16:9 ratio.


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Tesla
Cybertruck with Cyberbeast Upgrade, Full Self-Driving Option, and More
$113,735.00

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The Tesla Cybertruck — including Cyberbeast upgrade, Full Self-Driving (FSD) option, and more — indeed stands out as a luxury gift due to its unique combination of cutting-edge technology, distinctive design, and high performance, which collectively contribute to its premium pricing.
- Faster than a Porsche 911 towing a Porsche 911.
- 0-60 in 2.6 seconds.
- Up to 470+ mi. of range (+ range extender).
- Steer by wire.
- Air suspension.
- 845 HP.
- Bulletproof body.
- Custom designed Tesla steel alloy.
- Bi-directional charging.
- 120V and 240V outlets.
- 48V architecture.
- FSD (full self-driving).
- 18.5 in. touchscreen.
- Powered frunk.
- No corrosion, no paint chips.
- Rockproof glass.
- 67 cubic ft. lockable storage.
- 11k lbs towing capacity.
- .335 drag coefficient.
- True 17 in. ground clearance.
- Rear torque vectoring.


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Lamborghini
Countach LPI 800
$2,640,000.00

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Fifty years since its unveiling at the Geneva Motor Show, the legendary Lamborghini Countach made headlines again with a limited-series hybrid supercar celebrating the visionary design that revolutionized modern sports cars forever and laid the foundations of the Lamborghini legacy. This is the Countach LPI 800-4. Inspired by the past, made for the future.
- Engine: It features a 6.5-liter V12 engine, which is naturally aspirated, producing 780 CV (770 hp). This is complemented by a hybrid system using a super-capacitor, adding an extra 34 hp, leading to a total output of approximately 803 hp.
- Performance: The Countach LPI 800-4 accelerates from 0 to 60 mph in about 2.8 seconds and can hit 0 to 124 mph in 8.6 seconds. Its top speed is electronically limited to 355 km/h (221 mph).
- Hybrid System: Unlike typical hybrids, it uses a super-capacitor for energy storage, which provides quicker power delivery for short bursts, enhancing acceleration.
- Transmission: It comes with a 7-speed automated manual transmission, which is part of the hybrid system integration.
- Weight: The vehicle weighs around 3,516 lbs (1,595 kg), which is relatively light for its power, contributing to its impressive performance figures.
- Chassis and body: The body style is a 2-door coupe, maintaining the iconic scissor doors of the original Countach. It's built on a carbon-fiber monocoque chassis.
- Tires and wheels: It comes equipped with Pirelli P Zero Corsa tires, with front wheels being 20-inch.
- Limited production: Only 112 units of the Countach LPI 800-4 were produced.
- Price: Based on select sources, this article references the price of $2,640,000. However, some mention that it commands close(r) to $3 million.


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Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Singapore Institute of Technology Features Work of Scott M. Graffius


Scott M. Graffius' Intellectual Property on Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India, Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
The Singapore Institute of Technology (新加坡理工大学), or SIT (新工大), was added to the list!
SIT features Graffius’ ‘Phases of Team Development’ intellectual property in course USI2001: Social Innovation Project.
Page 1 of SIT’s corresponding module guide and journal for the course is shown below. It’s Exhibit 2.

Page 15 of SIT’s corresponding module guide and journal for the course is shown below. It’s Exhibit 3.

Page 16 of SIT’s corresponding module guide and journal for the course is shown below. It’s Exhibit 4.

As shown above, page 16 includes, “Graffius (2021) has succinctly captured Tuckman’s five sages in one diagram (Figure 2).” The document incorporated the 2021 edition of the visual.
Read on to learn:
- About the Singapore Institute of Technology,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About the Singapore Institute of Technology
The Singapore Institute of Technology (新加坡理工大学), or SIT (新工大), is Singapore's inaugural University of Applied Learning, dedicated to offering specialized degree programs that equip graduates to enter the workforce as professionals. SIT is committed to fostering individual growth, driving innovation in partnership with industry to positively influence the economy and society, and leading in innovative workplace education and applied research.
SIT's distinctive educational approach blends practical work experience with academic studies, fostering real-world learning through partnerships with significant industry allies. The emphasis on applied research with business implications is designed to assist industries in innovation and expansion. The University's main campus in Punggol is purposefully designed within the broader Punggol Digital District, where education, business, and community are seamlessly intertwined.
Visit https://www.singaporetech.edu.sg to learn more.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 23). Singapore Institute of Technology Features Work of Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/sit-2024.html. DOI: 10.13140/RG.2.2.13413.41441.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
The Singapore Institute of Technology (新加坡理工大学) features Scott M. Graffius’ ‘Phases of Team Development’ intellectual property in a course on innovation (USI2001).
This article uses limited excerpts from The Singapore Institute of Technology content, attributed to The Singapore Institute of Technology and used under fair use for news reporting and analysis.
The Singapore Institute of Technology name, mark, and content are the property of the Singapore Institute of Technology.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Tufts University Features Scott M. Graffius 'Phases of Team Development' Intellectual Property


Scott M. Graffius' Intellectual Property on Teamwork Tradecraft
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India, Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are here and here, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
Tufts University was added to the list!
The following visuals show the request from Tufts University and license granted by Scott M. Graffius to Tufts University. Personal, sensitive, or confidential information was redacted.
Here's excerpt 1.

And here's excerpt 2.

Read on to learn:
- About Tufts University,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Tufts University
Tufts University is a private research university in Medford and Somerville, Massachusetts, United States, with additional facilities in Boston and Grafton, as well as Talloires, France. Tufts refers to itself as a community of active and engaged scholars and creators who drive innovation, discovery, and collaboration to make meaningful individual and global impact. The university is renowned for preparing its students for leadership and success.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 22). Tufts University Features Scott M. Graffius 'Phases of Team Development' Intellectual Property. Available at: https://scottgraffius.com/blog/files/tufts-2024.html. DOI: 10.13140/RG.2.2.24587.30241.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
Tufts University name and mark are the property of Tufts University.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

'Cat Herders': Retelling the Massive Success Story


Introduction
The 'Cat Herders' commercial is a remarkable piece of advertising history. But, more importantly, it's a case study in how creative work can transform a company's fortunes.
Video of the commercial is embedded in this article.

Here's the Story
In 2000, Electronic Data Systems (EDS) endeavored to change the company’s image to help advance growth and improve the morale of its employees. It hired the Fallon agency to create a campaign ... and the 'Cat Herders' commercial was born.
Alluding to the management-speak idiom, 'It's like herding cats'—referring to the impossibility of controlling the uncontrollable—it advances an analogy between herding cats and the solutions to seemingly insurmountable problems.
The commercial showed cowboys (most were real, non-actors) herding thousands of cats across the Montana prairie, and it closed with the message, "We bring together information, ideas, and technologies and make them go where you want."
'Cat Herders' was shown on January 30, 2000, at the Super Bowl XXXIV and was cited by then-President Bill Clinton as his favorite commercial. 'Cat Herders' won the First Boards Award, a Cannes Silver Lion, a bronze Clio, Advertising Age’s Best Visual Effects Award, and a silver EFFIE Award. It also received an Emmy nomination for Outstanding Commercial.
'Cat Herders' was a massive success. In addition to awards and accolades, EDS enjoyed an improvement in employee morale and corporate image, along with new business contracts and acquisitions. In 2000, EDS reported fourth-quarter earnings of $5.2 billion (equivalent to about $9.2 billion today), an increase in earnings and a new quarterly record high for the company.
'Cat Herders'—inclusive of its message, "We bring together information, ideas, and technologies and make them go where you want"—resonated with EDS, its employees, its existing clients, new (soon-to-be) clients, those otherwise working in the technology industry, and many others. One way to think about the successful commercial and its message is that there are solutions to seemingly impossible problems.

Credits for EDS' 'Cat Herders' (2000) Commercial
- Director: John O'Hagan
- Agency: Fallon
- Agency Producer: Judy Brink
- Agency Producer: Bob Wendt
- Agency Producer: Marty Wetherall
- Creative Director: David Lubars
- Production Company: Hungry Man
- Producer: JD Davison
- Assistant Director: Lee Blaine
- Cinematographer: Olivier Cocaul
- Production Designer: Leslie McDonald
- Stylist: Colleen Atwood
- Editor: Gordon Carey

Sources for This Story
This article was based on information from the Television Academy - Emmy Awards, IMDb, The Wall Street Journal, HP, and the author. Note: EDS is currently part of HP.

Watch the 'Cat Herders' Video
Re-sharing the “Cat Herders” success story
Video: #EDS | #Tech #Marketing #Advertising #Ideas #HP #Fallon #Cats #CatHerders #CatHerding #HerdingCats #Cowboys #SuperBowl #Commercial #SuperBowlCommercial
—————
In 2000, Electronic Data Systems (EDS) endeavored to change the… pic.twitter.com/jAnc7U68IJ
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 22). 'Cat Herders': Retelling the Massive Success Story. Available at: https://scottgraffius.com/blog/files/cat-herders-success-story.html.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
The image at the top of this article shows a circa 2000 television with a still frame extracted from the ‘Cat Herders’ commercial on-screen. The still is used under the doctrine of fair use (17 U.S.C. § 107) for the purposes of news reporting, commentary, and educational analysis. The use of this material is transformative in nature, serving to enhance public understanding and discussion of the subject matter. The still is not intended to substitute for the original video, nor does it aim to fulfill the same purpose. The selection of this particular frame was made to illustrate specific points relevant to our analysis, ensuring that the use is both minimal and necessary. The copyright for the video remains with EDS, the owner of the commercial. Note: EDS was subsequently acquired by HP.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Pennsylvania State Agency Used Scott M. Graffius' Intellectual Property


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Introduction
A whistleblower/tip informed Scott M. Graffius that a Pennsylvania state agency is using his copyrighted property without credit. After Graffius received the details, he confirmed that the report was valid. Based on the indisputable facts, the bad acts involve the ethical issue of plagiarism and the legal issue of copyright infringement. The Pennsylvania state agency's use of Graffius' intellectual property was not ‘fair use’ nor otherwise allowed.
Graffius vigorously maintains, enforces, and protects his copyright and other intellectual property rights. This article serves as a clarion call for the Pennsylvania state agency to face the repercussions of, and take responsibility for, their blatant and damaging violation.

Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual from the edition applicable to this case (v2019) [Exhibit 1] is shown below. It is also available here and other locations. The integrated text applies.

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2019 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are here and here, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
• Adobe,
• American Management Association,
• Amsterdam Public Health Research Institute,
• Bayer,
• Boston University,
• Broadcom,
• Cisco,
• Deimos Aerospace,
• DevOps Institute,
• Ford Motor Company,
• Hasso Plattner Institute,
• IEEE,
• Johns Hopkins University,
• LeadingEng,
• London South Bank University,
• Manufacturers Alliance,
• Microsoft,
• New Zealand Government,
• Oracle,
• TBS Switzerland,
• Torrens University Australia,
• U.S. National Park Service,
• U.S. Tennis Association,
• UC San Diego,
• UK Sports Institute,
• University of Galway Ireland,
• Virginia Tech,
• Warsaw University,
• Yale University,
• and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting, and enforcing his copyrights and other IP rights.
Pennsylvania Department of Human Services Publication Uses Graffius’ Copyrighted Property Without Permission and Without Attribution, Violating Graffius' Intellectual Property Rights
Exhibit 2 is below. It shows pages 1, 54, 55, and 56 of the infringing publication.

As shown above, the infringing document is marked with:
- “Pennsylvania”
- “Department of Human Services”
- “Office of Developmental Programs”
- “Quality Management Certification Handbook”
The PDF file is named ‘QM_Handbook_FINAL_20220322.pdf.’
The infringing document is known to reside here and here.
The infringing document may reside at additional locations.
Exhibit 3 is below. It provides a view of characteristics and strategies content from Graffius’ 2019 copyrighted ‘Phases of Team Development’ property, contrasted with infringing corresponding content from the Pennsylvania Department of Human Services’ 2022 ‘Quality Management Certification Handbook.’

Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, Graffius’ copyrighted property was used in the infringing publication.
Comparing Graffius' copyrighted 'Phases of Team Development' intellectual property with the infringing document is reveals blatant infringement. As a supplement to the visual above, here are some examples, shown in-line:
🟢 Graffius’ copyrighted 2019 property includes: ”Sticking to safe topics”
🔴 The infringing 2022 publication includes this: “stick to safe topics”
🟢 Graffius’ copyrighted 2019 property includes: “Taking the ‘lead’”
🔴 The infringing 2022 publication includes this: “taking the lead”
🟢 Graffius’ copyrighted 2019 property includes: “Providing clear expectations and consistent instructions”
🔴 The infringing 2022 publication includes this: “providing clear expectations and consistent instructions”
🟢 Graffius’ copyrighted 2019 property includes: “Competition
🔴 The infringing 2022 publication includes this: “competition”
🟢 Graffius’ copyrighted 2019 property includes: “High emotions”
🔴 The infringing 2022 publication includes this: “strong emotions”
🟢 Graffius’ copyrighted 2019 property includes: “Normalizing matters”
🔴 The infringing 2022 publication includes this: “normalizing”
🟢 Graffius’ copyrighted 2019 property includes: “Reconciliation”
🔴 The infringing 2022 publication includes this: “reconciliation”
🟢 Graffius’ copyrighted 2019 property includes: “Members are engaged & supportive”
🔴 The infringing 2022 publication includes this: “engaged and supportive of each other”
🟢 Graffius’ copyrighted 2019 property includes: “Relief, lowered anxiety”
🔴 The infringing 2022 publication includes this: “relief/lowered anxiety”
🟢 Graffius’ copyrighted 2019 property includes: “Developing cohesion”
🔴 The infringing 2022 publication includes this: “cohesion”
🟢 Graffius’ copyrighted 2019 property includes: “Recognizing individual and group efforts”
🔴 The infringing 2022 publication includes this: “recognizing individual and group efforts”
🟢 Graffius’ copyrighted 2019 property includes: “Providing learning opportunities and feedback”
🔴 The infringing 2022 publication includes this: “providing learning opportunities and feedback”
🟢 Graffius’ copyrighted 2019 property includes: “Monitoring the ‘energy’ of the group”
🔴 The infringing 2022 publication includes this: “monitoring the energy of the group”
🟢 Graffius’ copyrighted 2019 property includes: “Reconciliation”
🔴 The infringing 2022 publication includes this: “reconciliation”
🟢 Graffius’ copyrighted 2019 property includes: “Demonstrations of interdependence”
🔴 The infringing 2022 publication includes this: “demonstration of interdependence”
🟢 Graffius’ copyrighted 2019 property includes: “Ability to effectively produce as a team”
🔴 The infringing 2022 publication includes this: “ability to effectively produce as a team”
🟢 Graffius’ copyrighted 2019 property includes: “’Guiding from the side’ (minimal intervention)”
🔴 The infringing 2022 publication includes this: “guiding from the side lines with minimal intervention”
🟢 Graffius’ copyrighted 2019 property includes: “Celebrating”
🔴 The infringing 2022 publication includes this: “celebrating”
🟢 Graffius’ copyrighted 2019 property includes: “Encouraging group decision-making & problem-solving”
🔴 The infringing 2022 publication includes this: “encouraging group decision-making and problem-solving”
🟢 Graffius’ copyrighted 2019 property includes: “Providing opportunities to share learning across teams”
🔴 The infringing 2022 publication includes this: ”providing opportunities to share learning across teams”
Conclusion
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, the infringing Pennsylvania Department of Human Services publication used Graffius’ copyrighted property.
A significant volume of Graffius’ copyrighted property was used.
The Pennsylvania Department of Human Services infringing publication did not attribute Graffius’ copyrighted property to Graffius. Accordingly, the Pennsylvania Department of Human Services wrongly leads others to falsely believe that it is the author and owner of Graffius’ respective intellectual property.
The Pennsylvania Department of Human Services blatantly violated Graffius’ intellectual property rights.
Copyright infringement is disgraceful, unprofessional, unethical, immoral, and illegal.
The Pennsylvania Department of Human Services’ infringement damaged the marketability and value of Graffius’ intellectual property.
For the aforementioned reasons, the Pennsylvania Department of Human Services’ use of Graffius’ copyrighted property was not ‘fair use’ nor otherwise allowed.
So long as the Pennsylvania Department of Human Services’ infringing publication exists anywhere, in any form, the Pennsylvania Department of Human Services continues to spread misinformation and violate Graffius’ intellectual property rights.
The Pennsylvania Department of Human Services must immediately implement the following three (3) actions regarding their infringing publication—and any other documents or materials containing infringing content:
- Remove the Infringing Material. Electronic Versions: Immediately remove the infringing publication from all digital platforms where it is advertised, promoted, sold, or distributed; this includes removing or disabling any online access to it. Physical Copies: If physical copies of the material are in inventory or circulation, stop further distribution; recall any copies already distributed; destroy all physical copies.
- Issue a Retraction. Publish a formal retraction notice acknowledging the infringement and the steps taken to rectify the situation. The notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement.
- Notify Relevant Parties. Recipients: Inform the respective subscribers, purchasers, users, or other recipients of the material about the retraction, ensuring transparency about the issue; again, the notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement. Indexes and Databases: Notify any databases or indexing services that list the material so they can update their records accordingly.
Copyrights and other intellectual property rights are essential because they safeguard the works of creators, allowing them to benefit from their efforts, which in turn fosters creativity and innovation. Graffius vigorously maintains, enforces, and protects his copyright and other intellectual property rights.
This troubling and consequential case is open.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Read on to learn:
- About Pennsylvania,
- About Scott M. Graffius,
- References/Sources,
- How to Cite This Article,
- Post-Publication Notes,
- and more.

About Pennsylvania
Pennsylvania, officially the Commonwealth of Pennsylvania, is a U.S. state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States.
It’s the fifth-most populous state, with over 13 million residents as of the 2020 U.S. census.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


References/Sources
The following is a list of material on publishing standards and procedures. Some cover the reporting and handling of copyright infringement.
- Alter, Alexandra (2019, September 22). It’s a Fact: Mistakes are Embarrassing the Publishing Industry. Available at: https://www.nytimes.com/2019/09/22/business/publishing-books-errors.html.
- American Psychological Association (2019, November). Correction Notices. Available at: https://apastyle.apa.org/style-grammar-guidelines/research-publication/correction-notices.
- Association for Computing Machinery (ACM) (2018, November 15). ACM Publications Policy on the Withdrawal, Correction, Retraction, and Removal of Works from ACM Publications and ACM DL. Available at: https://www.acm.org/publications/policies/retraction-policy.
- Cambridge University Press (n.d.). Publishing Ethics. Available at: https://www.cambridge.org/core/journals/flow/information/journal-policies/publishing-ethics.
- Committee on Publication Ethics (COPE) (n.d.). Post-Publication Discussions and Corrections. Available at: https://publicationethics.org/postpublication.
- Elsevier (n.d.). Policy and Best practice: Errata & Corrigenda. Available at: https://www.elsevier.com/editor/perk/policy-and-best-practice-errata-and-corrigenda.
- Emerald Publishing (n.d.). Article Withdrawal & Correction. Available at: https://www.emeraldgrouppublishing.com/publish-with-us/author-policies/article-withdrawal-correction.
- Faust, Jessica (2007, October 3). Typos and Errors After Publication. Available at: https://bookendsliterary.com/typos-and-errors-after-publication.
- Graffius, Scott M. (2024, March 22). The Protocol for Reporting an Error to an Author or Publisher. Available at: https://scottgraffius.com/blog/files/error-reporting.html. DOI: 10.13140/RG.2.2.18830.98883.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK)'. Available at: https://scottgraffius.com/blog/files/pmbok7.html.
- Idunn (n.d.). Publishing and Research Ethics Policy. Available at: https://www.idunn.no/info/publiseringsetikk.
- IEEE (n.d.). Publishing Ethics: Guidelines and Policies: Post-Publication Policies. Available at: https://books.ieeeauthorcenter.ieee.org/book-publishing-at-ieee/publishing-ethics/guidelines-and-policies/post-publication-policies.
- Institute for Operations Research and the Management Sciences (INFORMS) (n.d.). Guidelines for Ethical Behavior in Publishing. Available at: https://pubsonline.informs.org/page/opre/guidelines-for-ethical-behavior-in-publishing.
- IntechOpen (n.d.). Retraction and Correction Policy. Available at: https://www.intechopen.com/page/retraction-and-correction-policy.
- Marasović, Tea; Utrobiĉić, Ana; and Maruŝić, Ana (2018, March 31). Transparency of Retracting and Replacing Articles. The Lancet, 391 (10127): 1244-1245.
- Nature (n.d.). Editorial and Publishing Policies. Available at: https://www.nature.com/srep/journal-policies/editorial-policies.
- O’Reilly Media (n.d.). Errata for Java in a Nutshell. Available at: https://www.oreilly.com/catalog/errata.csp?isbn=0636920030775.
- Palgrave Macmillan (n.d.). Corrections and Retractions. Available at: https://www.palgrave.com/gp/editorial-policies/corrections-and-retractions.
- Pearson Education / InformIT (n.d.). Contact Us: Submit Errata. Available at: https://www.informit.com/about/contact_us/index.aspx?ContactUs_Topics_Partners_id=9d39709c-c911-4c96-ac2c-2c5a22d68ba9.
- Project Management Institute (PMI) (n.d.). PMI Standards Program Comment Form. Available at: https://www.pmi.org/-/media/pmi/documents/public/pdf/pmbok-standards/pmi-standards-program-comment-form.pdf.
- Project Management Institute (PMI) (n.d.). Standards Errata Sheets. Available at: https://www.pmi.org/pmbok-guide-standards/foundational/pmbok/errata-sheets.
- Public Library of Science (PLOS) (n.d.). Corrections, Expressions of Concern, and Retractions. Available at: https://journals.plos.org/plosone/s/corrections-and-retractions.
- SAE International (n.d.). ARINC Standard – Errata Report Template. Available at: https://wcm14.sae.org/site/binaries/content/assets/itc/content/arinc/errata-form.docx [note: selecting the link will download the file].
- Sage Publications (n.d.). Sage Corrections and Retractions Policy. Available at: https://us.sagepub.com/en-us/nam/sage-corrections-and-retractions-policy.
- Science Publishing Group (n.d.). Ethical Guidelines. Available at: https://www.sciencepublishinggroup.com/information/ethical-guidelines.
- Springer (n.d.). Editorial Policies: Corrections and Retractions. Available at: https://www.springer.com/gp/editorial-policies/corrections-and-retractions.
- Taylor & Francis (n.d.). Publishing Ethics for Journal Editors: FAQs. Available at: https://editorresources.taylorandfrancis.com/publishing-ethics-for-editors/publishing-ethics-faqs.
- Ubiquity Press (n.d.). Correction and Retraction Policy. Available at: https://ubiquitypress.com/site/corrections.
- Warner, Brooke (2019, April 26). How to Publish a Perfect Book. Available at: https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/79902-how-to-publish-a-perfect-book.html.
- Wiley (n.d.). Best Practice Guidelines on Research Integrity and Publishing Ethics. Available at: https://authorservices.wiley.com/ethics-guidelines/index.html.
- Wiley Author Services (n.d.). Wiley's Policy for Handling Retractions, Withdrawals, and Expressions of Concern. Available at: https://authorservices.wiley.com/ethics-guidelines/retractions-and-expressions-of-concern.html.
- World Intellectual Property Organization (WIPO) (n.d.). Managing Intellectual Property in the Book Publishing Industry. Available at: https://www.wipo.int/edocs/pubdocs/en/copyright/868/wipo_pub_868.pdf.


How to Cite This Article
Graffius, Scott M. (2024, October 21). Pennsylvania State Agency Used Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/pa-state-agency-2024.html. DOI: 10.13140/RG.2.2.29391.09120.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication (21 October 2024), they will appear here.
Update on 25 October 2024
Graffius emailed the details of the violation—as delineated in this article—to multiple people with Pennsylvania's Department of Human Services. That email was titled "Notice to Pennsylvania Department of Human Services on the unauthorized and unattributed use of Scott M. Graffius' intellectual property; copyright infringement, damages."
Update on 26 October 2024
Additionally, Graffius forwarded the email referenced above to Valerie A. Arkoosh. She is the head of Pennsylvania's Department of Human Services.
Update on 28 October 2024
To date, Pennsylvania's Department of Human Services has not addressed nor resolved their violation. Accordingly, it knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Update on 6 November 2024
To date, the agency has failed to remove their infringing publication (or even respond). Accordingly, it knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.
Update on 7 November 2024

Among other actions, the Pennsylvania Department of Human Services must immediately remove their infringing publication from all platforms/channels/distributions. The Pennsylvania Department of Human Services continues to serve their infringing publication at https://palms-awss3-repository.s3.us-west-2.amazonaws.com/Shared_Content/Quality+Management/2022+Certification/QM_Handbook_FINAL_20220322.pdf. Graffius included that link along with other details in his initial email to the agency, titled "Notice to Pennsylvania Department of Human Services on the unauthorized and unattributed use of Scott M. Graffius' intellectual property; copyright infringement, damages." Graffius specified the locations known to him; the agency may be serving their infringing publication at additional locations; the agency is responsible for everywhere they published their infringing publication.
By still serving its infringing publication, the Pennsylvania Department of Human Services continues to knowingly and willfully spread misinformation and violate Graffius' intellectual property rights.
Any further updates on this consequential matter will appear here.
Update on 14 November 2024
As noted in the article, the Pennsylvania Department of Human Services was serving its infringing publication (PDF with file name 'QM_Handbook_FINAL_20220322.pdf') at multiple locations. The two locations known to Graffius were here and here. However, there may be additional locations.
The agency disabled access to their infringing publication at the first location known to Graffius - https://palms-awss3-repository.s3.us-west-2.amazonaws.com/Shared_Content/Quality+Management/2022+Certification/QM_Handbook_FINAL_20220322.pdf. Going to that link now displays an error page. A screen shot is below.

The agency replaced their infringing publication with a different publication at the second location known to Graffius - https://www.myodp.org/course/view.php?id=1795.
Again, the Pennsylvania state agency blatantly violated Graffius' copyright, damaging the marketability and value of his intellectual property. Copyright infringement is so serious that it is a Federal crime.
Graffius reserves his rights. If Graffius opts to take legal action against the Pennsylvania state agency for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
Further updates, if any, will appear here.



Content Acknowledgements
This article uses limited excerpts from the Pennsylvania Department of Human Services’ content, attributed to the Pennsylvania Department of Human Services and used under fair use for news reporting and analysis. Pennsylvania Department of Human Services’ content (excerpt for what was stolen from others) is the property of the Pennsylvania Department of Human Services.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved. Visit ScottGraffius.com.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


Copyright Infringement in a Book Published by AuthorHouse / Author Solutions / The Najafi Companies: Publisher Fails to Respond or Take Required Action


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Introduction
Publishers must respond decisively to reports of copyright infringement by swiftly acknowledging complaints, conducting thorough investigations, and taking appropriate actions.

Quiz Question
The visual at the top of this article depicts a quiz related to a real situation. Here's the question:
You discovered blatant copyright infringement in a book published by AuthorHouse / Author Solutions / The Najafi Companies. You reported it—with detailed specifics and indisputable evidence—to the publisher. What should happen next (within five business days)?
🔘 A. The publisher replies with, 'Thank you for alerting us about the violation; we’re looking into it.'
🔘 B. The publisher challenges you to a duel to defend their honor.
🔘 C. The publisher does not respond nor take any required action.

Quiz Answer
The question is about what should happen. For that reason, the correct answer is: 'A. The publisher replies with, 'Thank you for alerting us about the violation; we're looking into it.'
When publishers receive a report of copyright infringement, they should promptly acknowledge receipt of the report by responding within no longer than five business days. This action demonstrates transparency, professionalism, and a commitment to maintaining the integrity of the publication. Conversely, not expeditiously acknowledging receipt of the report conveys a lack of transparency, a lack of professionalism, and a lack of commitment to integrity.

Radio Silence by the Publisher
It would be nice if the quiz above was just a hypothetical/thought experiment. Unfortunately, it's related to the real situation where Scott M. Graffius discovered blatant violation of his copyright in a book published by AuthorHouse / Author Solutions / The Najafi Companies. Graffius notified the publisher of the violation on 2 October 2024.
As mentioned earlier, publishers should promptly acknowledge receipt of copyright violatioon reports by responding within no longer than five business days. As of the date of this article (17 October 2024), 10 business days have elapsed since the violation was reported. And the publisher maintains radio silence.
Copyright infringement is bad. By not acknowledging receipt of the report, the publisher made the bad situation worse. And the publisher has not yet removed the infringing publication.
It is imperative that the publisher demonstrates—through its actions—a commitment to upholding the highest standards of ethics and intellectual property rights. The publisher must take immediate and decisive action. Otherwise, the publisher is knowingly endorsing, permitting or otherwise allowing ongoing misinformation and the perpetual violation of Graffius' intellectual property.
Details follow.
If there's an update on this consequential matter after this article is published, the information will appear in the Post-Publication Notes section.

Details on the Copyright Violation
On 2 October 2024, Scott M. Graffius observed a violation of his copyright in a book published by AuthorHouse / Author Solutions / The Najafi Companies. That same day, Graffius wrote to the publisher. His email was titled, 'Your infringing 'Leadership and Management Compendium' 2024 publication violates the 2021 copyright of Scott M. Graffius, damages.' It contained detailed specifics and indisputable evidence. Saved as a PDF, Graffius' email is 12 pages.
Excerpts from Graffius' 12-page email follow. They're shown in blue italic font.
A book published by AuthorHouse—which is part of Author Solutions, which is owned by The Najafi Companies—violates the copyright of Scott M. Graffius. The infringement constitutes a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights. Here are the specifics on the publication.
- Infringing Publication: Leadership and Management Compendium
- Publisher of Infringing Publication: AuthorHouse which is part of Author Solutions which is owned by The Najafi Companies
- Author of Infringing Publication: David Obatomi
- Publication Date for Infringing Publication: 4 September 2024
- Product Information for Softcover Format of Infringing Publication: Dimensions 6x9, Page Count 510, ISBN-13 979-8823088893, ASIN B0DG61RVJV
- Product Information for E-book Format of Infringing Publication: ISBN-13 979-8823088909, ASIN: B0DGCYQB9P
Details follow.
Informed by the research of Bruce W. Tuckman, Ph.D., and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective on the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—and it’s inclusive of the characteristics/features/traits and strategies for each phase.
Graffius’ ‘Phases of Team Development’ intellectual property is registered with the United States Copyright Office.
Graffius initially developed his intellectual property in 2008, and he periodically refreshes it. For reference, an authorized example of his copyrighted property applicable in this case (2021 edition) is here: https://dx.doi.org/10.13140/RG.2.2.22040.42246 . It is shown below as well (in Exhibit 1).

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Conference organizers, businesses, professional associations, government agencies, and universities around the world engage Graffius to deliver compelling talks and workshops. To date, he’s presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, many organizations around the world have featured and used his copyrighted ‘Phases of Team Development’ work. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute (Germany),
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University (Australia),
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway (Ireland),
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University (Australia),
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
Details on the infringement follow.
The next visual (Exhibit 2) delineates that AuthorHouse is part of Author Solutions, and Author Solutions is owned by The Najafi Companies.

The visual below (Exhibit 3) shows the publisher’s book, Leadership and Management Compendium, on the publisher’s website.

The following visual (Exhibit 4) shows the infringing Leadership and Management Compendium 2024 book violating the 2021 copyright of Graffius. The infringing 2024 book uses Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. The infringing 2024 book labeled Graffius’ 2021 copyrighted property at “Figure 3.5a.”

Again, Graffius’ ‘Phases of Team Development’ intellectual property includes this: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Permission was not requested to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
Permission was not provided to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
Nevertheless, the infringing 2024 Leadership and Management Compendium book inappropriately included 2021 Graffius’ copyrighted property.
The infringing Leadership and Management Compendium 2024 book uses the majority (the entire visual) of 2021 Graffius’ protected property.
The infringement involves the commercial use of Graffius’ copyrighted property.
Others, not Graffius, are financial beneficiaries of the infringing Leadership and Management Compendium 2024.
For the aforementioned reasons, the use of Graffius’ copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Copyright infringement undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
You must IMMEDIATELY implement the following three (3) actions:
1. Remove the Infringing Book
1 (a). Electronic Versions: Immediately remove the infringing book (in any language or form or format) from all digital platforms where it is advertised, promoted, sold or distributed. This includes removing or disabling any online access to it. Recall/retract any electronic editions of the book sold or otherwise distributed.
1 (b). Physical Copies: If physical copies of the infringing book (in any language or form or format) are in inventory or circulation, stop all further distribution. Recall any copies already sold or otherwise distributed.
2. Issue a Retraction
Publish a formal retraction notice acknowledging the infringement and the steps taken to rectify the situation. The notice will present the facts as they are; the notice will not “spin” or “downplay” the infringement. The notice is to be clearly visible and accessible.
3. Update Databases and Indexes
Notify databases or indexing services about the removal of the infringing book so they can update their records accordingly.
The infringement damaged the marketability and value of Graffius’ intellectual property.
Graffius reserves all rights in this disturbing, damaging, and consequential matter.
The preceding provided excerpts of key content—not the full transcript—of Graffius' email.
Copyright infringement constitutes a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
It is shocking that the publisher has not yet responded to Graffius' report of the violation. By not acknowledging receipt of the report, the publisher signals a lack of transparency, a lack of professionalism, and a lack of commitment to integrity.
It is imperative that the publisher (AuthorHouse / Author Solutions / The Najafi Companies) demonstrates through their actions a commitment to upholding the highest standards of ethics and intellectual property rights. The publisher must take immediate and decisive action.
This troubling and consequential case is open.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Read on to learn:
- About the Publisher,
- About Scott M. Graffius,
- References/Sources,
- How to Cite This Article,
- Post-Publication Notes,
- and more.

About the Publisher
The publisher, AuthorHouse, is part of Author Solutions, which is owned by The Najafi Companies.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
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- 🇮🇹 Italy
- 🇯🇵 Japan
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- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


References/Sources
The following is a list of material on publishing standards and procedures. Some cover the reporting and handling of copyright infringement.
- Alter, Alexandra (2019, September 22). It’s a Fact: Mistakes are Embarrassing the Publishing Industry. Available at: https://www.nytimes.com/2019/09/22/business/publishing-books-errors.html.
- American Psychological Association (2019, November). Correction Notices. Available at: https://apastyle.apa.org/style-grammar-guidelines/research-publication/correction-notices.
- Association for Computing Machinery (ACM) (2018, November 15). ACM Publications Policy on the Withdrawal, Correction, Retraction, and Removal of Works from ACM Publications and ACM DL. Available at: https://www.acm.org/publications/policies/retraction-policy.
- Cambridge University Press (n.d.). Publishing Ethics. Available at: https://www.cambridge.org/core/journals/flow/information/journal-policies/publishing-ethics.
- Committee on Publication Ethics (COPE) (n.d.). Post-Publication Discussions and Corrections. Available at: https://publicationethics.org/postpublication.
- Elsevier (n.d.). Policy and Best practice: Errata & Corrigenda. Available at: https://www.elsevier.com/editor/perk/policy-and-best-practice-errata-and-corrigenda.
- Emerald Publishing (n.d.). Article Withdrawal & Correction. Available at: https://www.emeraldgrouppublishing.com/publish-with-us/author-policies/article-withdrawal-correction.
- Faust, Jessica (2007, October 3). Typos and Errors After Publication. Available at: https://bookendsliterary.com/typos-and-errors-after-publication.
- Graffius, Scott M. (2024, March 22). The Protocol for Reporting an Error to an Author or Publisher. Available at: https://scottgraffius.com/blog/files/error-reporting.html. DOI: 10.13140/RG.2.2.18830.98883.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK)'. Available at: https://scottgraffius.com/blog/files/pmbok7.html.
- Idunn (n.d.). Publishing and Research Ethics Policy. Available at: https://www.idunn.no/info/publiseringsetikk.
- IEEE (n.d.). Publishing Ethics: Guidelines and Policies: Post-Publication Policies. Available at: https://books.ieeeauthorcenter.ieee.org/book-publishing-at-ieee/publishing-ethics/guidelines-and-policies/post-publication-policies.
- Institute for Operations Research and the Management Sciences (INFORMS) (n.d.). Guidelines for Ethical Behavior in Publishing. Available at: https://pubsonline.informs.org/page/opre/guidelines-for-ethical-behavior-in-publishing.
- IntechOpen (n.d.). Retraction and Correction Policy. Available at: https://www.intechopen.com/page/retraction-and-correction-policy.
- Marasović, Tea; Utrobiĉić, Ana; and Maruŝić, Ana (2018, March 31). Transparency of Retracting and Replacing Articles. The Lancet, 391 (10127): 1244-1245.
- Nature (n.d.). Editorial and Publishing Policies. Available at: https://www.nature.com/srep/journal-policies/editorial-policies.
- O’Reilly Media (n.d.). Errata for Java in a Nutshell. Available at: https://www.oreilly.com/catalog/errata.csp?isbn=0636920030775.
- Palgrave Macmillan (n.d.). Corrections and Retractions. Available at: https://www.palgrave.com/gp/editorial-policies/corrections-and-retractions.
- Pearson Education / InformIT (n.d.). Contact Us: Submit Errata. Available at: https://www.informit.com/about/contact_us/index.aspx?ContactUs_Topics_Partners_id=9d39709c-c911-4c96-ac2c-2c5a22d68ba9.
- Project Management Institute (PMI) (n.d.). PMI Standards Program Comment Form. Available at: https://www.pmi.org/-/media/pmi/documents/public/pdf/pmbok-standards/pmi-standards-program-comment-form.pdf.
- Project Management Institute (PMI) (n.d.). Standards Errata Sheets. Available at: https://www.pmi.org/pmbok-guide-standards/foundational/pmbok/errata-sheets.
- Public Library of Science (PLOS) (n.d.). Corrections, Expressions of Concern, and Retractions. Available at: https://journals.plos.org/plosone/s/corrections-and-retractions.
- SAE International (n.d.). ARINC Standard – Errata Report Template. Available at: https://wcm14.sae.org/site/binaries/content/assets/itc/content/arinc/errata-form.docx [note: selecting the link will download the file].
- Sage Publications (n.d.). Sage Corrections and Retractions Policy. Available at: https://us.sagepub.com/en-us/nam/sage-corrections-and-retractions-policy.
- Science Publishing Group (n.d.). Ethical Guidelines. Available at: https://www.sciencepublishinggroup.com/information/ethical-guidelines.
- Springer (n.d.). Editorial Policies: Corrections and Retractions. Available at: https://www.springer.com/gp/editorial-policies/corrections-and-retractions.
- Taylor & Francis (n.d.). Publishing Ethics for Journal Editors: FAQs. Available at: https://editorresources.taylorandfrancis.com/publishing-ethics-for-editors/publishing-ethics-faqs.
- Ubiquity Press (n.d.). Correction and Retraction Policy. Available at: https://ubiquitypress.com/site/corrections.
- Warner, Brooke (2019, April 26). How to Publish a Perfect Book. Available at: https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/79902-how-to-publish-a-perfect-book.html.
- Wiley (n.d.). Best Practice Guidelines on Research Integrity and Publishing Ethics. Available at: https://authorservices.wiley.com/ethics-guidelines/index.html.
- Wiley Author Services (n.d.). Wiley's Policy for Handling Retractions, Withdrawals, and Expressions of Concern. Available at: https://authorservices.wiley.com/ethics-guidelines/retractions-and-expressions-of-concern.html.
- World Intellectual Property Organization (WIPO) (n.d.). Managing Intellectual Property in the Book Publishing Industry. Available at: https://www.wipo.int/edocs/pubdocs/en/copyright/868/wipo_pub_868.pdf.


How to Cite This Article
Graffius, Scott M. (2024, October 17). Copyright Infringement in a Book Published by AuthorHouse / Author Solutions / The Najafi Companies: Publisher Fails to Respond or Take Required Action. Available at: https://scottgraffius.com/blog/files/the-najafi-companies.html.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the publisher has failed to remove their infringing publication (or even respond). Accordingly, it knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.



Content Acknowledgements
This article uses limited excerpts from the publisher (AuthorHouse / Author Solutions / The Najafi Companies) and the infringing publication, attributed to their respective owners and used under fair use for news reporting and analysis.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.

Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


Pinterest Inc. References Scott M. Graffius’ Research


Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.

Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.

Here's email 2 of 3.

And here's email 3 of 3.

On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.

As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.

Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."

Pinterest's business blog article is available here and Graffius' research is here.

About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.


Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Midvalley Coach / Evercoach (2023, March 10). Proven Strategies To Enroll Coaching Clients [A Detailed Guide]. Available at: https://www.evercoach.com/coaching-guides/enroll-coaching-clients/. [Where the article addresses the life span of social media, “24 minutes (Twitter) to 24 hours (LinkedIn)” links to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.


References
- Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
- Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and then select the corresponding "+" symbol to see the footnotes which includes Graffius' work.]

If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

A PDF of this article is here
The short link for this article is https://bit.ly/pinterest_biz

Bournemouth University Used Scott M. Graffius’ Intellectual Property


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Introduction
A whistleblower/tip informed Scott M. Graffius that Bournemouth University was using his copyrighted property without credit. After Graffius received the details including proof, he confirmed that the report was valid.
The unauthorized and unattributed use of Graffius' copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Based on the indisputable facts, the bad acts involve the ethical issue of plagiarism and the legal issue of copyright infringement.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. This article serves as a clarion call for Bournemouth University to face the repercussions of, and take responsibility for, their blatant and damaging violation.

Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual from the edition applicable to this case (v2019) [Exhibit 1] is shown below. It is also available at: https://scottgraffius.com/blog/files/Using-Bruce- Tuckmans-Phases-of-Team-Development.html and other locations. The integrated text applies.

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: "Copyright © 2008-2019 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com."
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- TBS Switzerland,
- Torrens University Australia,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.

Bournemouth University Used Scott M. Graffius’ Intellectual Property Without Authorization or Attribution
Indisputable proof follows.
Exhibit 2 is below. It provides views of Bournemouth University 'Key Programme Information.' Pages 1 of 2 from the programme are shown. A zoomed-in view of page 2—where 'Strategic Sport Management' is circled in red—is also shown.

Exhibit 3 is below. It shows pages 1 and 7 of the infringing document.

As shown above, the infringing document is marked with:
- “Bournemouth University”
- “MSc Sport Management”
- “Strategic Sport Management 23&24”
- “Theories of Leadership IV: Managing Conflicts”
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, Graffius’ copyrighted property was used in the infringing publication.
Comparing Graffius' copyrighted 'Phases of Team Development' intellectual property with the infringing document is revealing.
The infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development word-for-word. Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Questioning"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Questioning"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Socializing"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Socializing"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Forming: "Displaying eagerness"
🔴 The Bournemouth University infringing leadership publication includes this for Forming: "Displaying eagerness"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Resistance"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Resistance"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Lack of participation"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Lack of participation"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Conflict"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Conflict"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "Competition"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "Competition"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Storming: "High emotions"
🔴 The Bournemouth University infringing leadership publication includes this for Storming: "High emotions"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Reconciliation"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Reconciliation"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Relief"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Relief"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Adjourning: "Sadness"
🔴 The Bournemouth University infringing leadership publication includes this for Adjourning: "Sadness"
Additionally, the infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development with slight re-wording (which, in context, is still infringement). Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Norming: "Members are engaged and supportive"
🔴 The Bournemouth University infringing leadership publication includes this for Norming: "Engaged" and "Supportive"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Performing: "Demonstrations of interdependence"
🔴 The Bournemouth University infringing leadership publication includes this for Performing: "Interdependence"
🟢 Graffius’ copyrighted Phases of Team Development property includes this for Adjourning: "Recognition of team and individual efforts"
🔴 The Bournemouth University infringing leadership publication includes this for Adjourning: "Recognition of individual and collective efforts"
The preceding examples are not an exhaustive list.
The comparison in Exhibit 4 (below) also shows the extensive infringement in the educational material from Bournemouth University.

Conclusion
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Permission to use Graffius’ copyrighted property was not requested nor approved.
Nevertheless, the infringing publication used Graffius’ copyrighted property.
A significant volume of Graffius’ copyrighted property was used.
The infringing publication used Graffius' copyrighted property word-for-word and also with slight re-wording (which, in context, is still a violation).
The infringing publication did not attribute Graffius’ copyrighted property to Graffius. Regardless of intent, the infringement wrongly leads others to falsely believe that the author of the infringing publication is the author and owner of Graffius’ respective copyrighted property.
So long as the infringing publication exists anywhere, it continues to spread misinformation and violate Graffius’ intellectual property.
The infringement damaged the marketability and value of Graffius’ copyrighted property.
For the aforementioned reasons, the use of Graffius’ copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
Bournemouth University must immediately implement the following three (3) actions:
- Remove the Infringing Material. Electronic Versions: Immediately remove the infringing material from digital platforms where it is advertised, promoted, sold, or distributed; this includes removing or disabling any online access to it. Physical Copies: If physical copies of the material are in inventory or circulation, stop further distribution; recall any copies already distributed; destroy physical copies.
- Issue a Retraction. Publish a formal retraction notice acknowledging the infringement and the steps taken to rectify the situation. The notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement.
- Notify Relevant Parties. Recipients: Inform the respective subscribers, purchasers, or recipients of the material about the retraction, ensuring transparency about the issue; again, the notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement. Indexes and Databases: Notify any databases or indexing services that list the material so they can update their records accordingly.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
He reserves his rights in this disturbing and consequential matter.
This case remains open.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About Bournemouth University
Founded in 1992, Bournemouth University is a public university in Bournemouth, England. Its main campus is in neighboring Poole. The university has over 16,000 students.
In 2023, Bournemouth University received a silver rating in the Teaching Excellence Framework, a government assessment of the quality of undergraduate teaching in universities and other higher education providers in England.
In 2024, it was proven that Bournemouth University educational materials infringed on the copyright of Scott M. Graffius.
To learn more about the university, visit https://www.bournemouth.ac.uk.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the university has failed to acknowledge receipt of the report of their infringement or otherwise respond.
If there are any supplements or updates to this article after the date of publication, they will appear here.


How to Cite This Article
Graffius, Scott M. (2024, October 9). Bournemouth University Used Scott M. Graffius’ Intellectual Property. Available at: https://scottgraffius.com/blog/files/bournemouth-university-2024.html.


Content Acknowledgements
This article uses limited excerpts from Bournemouth University content, attributed to Bournemouth University and used under fair use for news reporting and analysis.
Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.
Bournemouth University name, mark, and content (except for what was stolen from others) are the property of Bournemouth University.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

‘Comparative Methodological Guidelines: Handbook for Educators’ Violates Scott M. Graffius’ Copyright


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Scott M. Graffius' 'Phases of Team Development' Copyrighted Property
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual from the edition applicable to this case (4 January 2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246. The integrated text applies.

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- TBS Switzerland,
- Torrens University Australia,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.

Comparative Methodological Guidelines: Handbook for Educators Violates Scott M. Graffius’ Copyright
Here's information on the infringing publication:
- Title of infringing publication: Comparative Methodological Guidelines: Handbook for Educators
- Authors of infringing publication: Maša Cek, Kety Zhvania-Tyson, Ema Žufić, Diana Maminaishvili, Sara Sušanj, and Tatia Gogishvili
- Infringing publication was created within the project: The Roadmap for Educators in Digital Soft Skills (TRENDSS)
- Infringing publication was co-funded by: Erasmus+ Programme of the European Union
- Known location(s) of the infringing publication: https://trendss.eu/wp-content/uploads/2021/06/Comparative-Methodological-Guidelines-Handbook-for-Digital-Educators.pdf
Details, including indisputable proof of the violation, are reported next.
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
The authors (Maša Cek, Kety Zhvania-Tyson, Ema Žufić, Diana Maminaishvili, Sara Sušanj, and Tatia Gogishvili) of Comparative Methodological Guidelines: Handbook for Educators did not request nor receive permission to use Graffius’ copyrighted property.
Nevertheless, the authors used Graffius’ 4 January 2021 copyrighted property in their publication.
Exhibit 2 is below. It shows thumbnail images of pages 1, 2, 73, 75, 77, 78, 80, and 89 from the infringing publication.

Comparing Graffius' copyrighted 4 January 2021 'Phases of Team Development' intellectual property with Comparative Methodological Guidelines reveals that Comparative Methodological Guidelines violated Graffius' copyright. There are too many examples to list, but some follow.
The infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development word-for-word. Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Some resistance"
🔴 Infringing Comparative Methodological Guidelines has this material: "Some resistance"
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Lack of participation"
🔴 Infringing Comparative Methodological Guidelines has this material: "Lack of participation"
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Requesting & encouraging feedback"
🔴 Infringing Comparative Methodological Guidelines has this material: "Requesting and encouraging feedback"
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Identifying issues & facilitating their resolution"
🔴 Infringing Comparative Methodological Guidelines has this material: "Identifying issues and facilitating their resolutions"
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Building trust by honoring commitments"
🔴 Infringing Comparative Methodological Guidelines has this material: "Building trust by honouring commitments"
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Sadness"
🔴 Infringing Comparative Methodological Guidelines has this material: "Sadness"
Additionally the infringing publication used Graffius’ copyrighted property on the characteristics and strategies for the phases of team development with slight re-wording (which, in context, is still infringement). Here are some examples:
🟢 Graffius’ copyrighted Phases of Team Development has this content: "More confident"
🔴 Infringing Comparative Methodological Guidelines has this material: "Confidence is high"
🟢 Graffius’ copyrighted Phases of Team Development has this content: "Improved commitment"
🔴 Infringing Comparative Methodological Guidelines has this material: "High commitment"
The indisputable proof shows that the infringing publication used Graffius' copyrighted property.
The authors used Graffius' material but did not attribute the material to him through citation in-line (in pages 73, 75, 77, 78, 80, and 89 of the infringing publication), or in the references and resources section (page 89 of the infringing publication) or otherwise. Through their actions or failure to act, the authors are wrongly leading others to falsely believe that they (or others) are the author and owner of Graffius’ respective copyrighted content.
Additionally, the authors made their violation of Graffius’ intellectual property even worse by marking page 2 of their infringing publication with the following (with hyperlink): "Attribution 4.0 International (CC BY 4.0)" — where the link is https://creativecommons.org/licenses/by/4.0/. At the preceding link, Creative Commons specifies that CC BY 4.0 means that: "You are free to: Share — copy and redistribute the material in any medium or format for any purpose, even commercially. Adapt — remix, transform, and build upon the material for any purpose, even commercially." Again, the authors do not have any rights to Graffius' intellectual property. By the marking the infringing document with "Attribution 4.0 International (CC BY 4.0)," the authors are falsely informing and instructing readers that anyone can freely copy and redistribute or adapt Graffius' copyrighted property in any medium or format for any purpose, even commercially. That's egregious, appalling, and destructive.
So long as the infringing publication exists in any language or form, it continues to spread misinformation and violate Graffius’ intellectual property.

Conclusion
Again, Graffius’ copyright ownership details and permission request information are integrated into and appear on his intellectual property.
Authors (Maša Cek, Kety Zhvania-Tyson, Ema Žufić, Diana Maminaishvili, Sara Sušanj, and Tatia Gogishvili) of Comparative Methodological Guidelines: Handbook for Educators did not request nor receive permission to use Graffius’ copyrighted property.
Nevertheless, the authors used Graffius’ 4 January 2021 copyrighted property in their publication.
The authors used a material volume of Graffius’ copyrighted property.
The authors used Graffius' copyrighted property word-for-word and also with slight re-wording (which is still a violation).
The authors did not attribute their use of Graffius' copyrighted property to Graffius through citation or otherwise. Through their actions or failure to act, the authors are wrongly leading others to falsely believe that they (or others) are the author and owner of Graffius’ respective copyrighted content.
Could it possibly get worse? Unfortunately, yes. The authors marked page 2 of their infringing publication with the following (with hyperlink): "Attribution 4.0 International (CC BY 4.0)" — where the link is https://creativecommons.org/licenses/by/4.0/. At the preceding link, Creative Commons specifies that CC BY 4.0 means that: "You are free to: Share — copy and redistribute the material in any medium or format for any purpose, even commercially. Adapt — remix, transform, and build upon the material for any purpose, even commercially." Again, the authors do not have any rights to Graffius' intellectual property. By the marking the infringing document with "Attribution 4.0 International (CC BY 4.0)," the authors are falsely informing and instructing readers that anyone can freely copy and redistribute or adapt Graffius' copyrighted property in any medium or format for any purpose, even commercially. That's egregious, appalling, and destructive.
So long as the infringing publication exists in any language or form, it continues to spread misinformation and violate Graffius’ intellectual property.
The authors damaged the marketability and value of Graffius’ copyrighted property.
For the aforementioned reasons, the authors’ use of Graffius’ copyrighted property was not ‘fair use’ nor ‘fair dealing’ nor otherwise allowed.
The actions of the authors are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
The publisher must immediately implement the following three (3) actions:
- Remove the Infringing Material. Electronic Versions: Immediately remove the infringing material from digital platforms where it is advertised, promoted, sold, or distributed; this includes removing or disabling any online access to it. Physical Copies: If physical copies of the material are in inventory or circulation, stop further distribution; recall any copies already distributed.
- Issue a Retraction. Publish a formal retraction notice acknowledging the infringement and the steps taken to rectify the situation. The notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement. The notice is to be clearly visible and accessible.
- Notify Relevant Parties. Subscribers and Purchasers and other Recipients: Inform the respective subscribers, purchasers, or recipients of the material about the retraction, ensuring transparency about the issue; again, the notice will present the facts as they are—the notice will not "spin" or "downplay" the infringement. Indexes and Databases: Notify any databases or indexing services that list the material so they can update their records accordingly.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. He reserves his rights in this disturbing and consequential matter.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About the Erasmus+ Programme of the European Union
The Erasmus+ Programme, funded by the European Union, is a flagship initiative designed to enhance education, training, youth, and sports across Europe and beyond. Established as a successor to various EU programs, it aims to promote mobility, cooperation, and skills development among individuals and institutions. Erasmus+ supports a wide array of activities including student and staff exchanges, traineeships, and various collaborative projects. Since its inception, it has impacted millions of participants, contributing significantly to cultural exchange and lifelong learning across different sectors of society.
To learn more about the Erasmus+ Programme, visit its website.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.










Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


How to Cite This Article
Graffius, Scott M. (2024, October 8). ‘Comparative Methodological Guidelines: Handbook for Educators’ Violates Scott M. Graffius’ Copyright. Available at: https://scottgraffius.com/blog/files/cmg-eu-ec-publication-infringes-on-copyright-of-scott-m-graffius.html. DOI: 10.13140/RG.2.2.29872.78085.


Content Acknowledgements
This article uses limited excerpts from Comparative Methodological Guidelines: Handbook for Educators, attributed to Comparative Methodological Guidelines: Handbook for Educators and used under fair use for news reporting and analysis. Names, marks, and content are the property of their respective owners.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

Japan Backlog User Group Event Featured Scott M. Graffius’ ‘Phases of Team Development’


Scott M. Graffius' Intellectual Property on Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.

Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World
With an authorization/license from Graffius, his ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
The Japan Backlog User Group (JBUG) was added to the list!
Technology engineer Makky Tyuyan featured Graffius’ ‘Phases of Team Development’ material in his talk at a Japan Backlog User Group event on March 26, 2024. Excerpts with visuals follow.
Excerpt 1, showing the cover slide, is below.

Excerpt 2 is next. It shows slide 23, featuring Graffius' work.

And here's excerpt 3. It's slide 26, with another display of Graffius' work.

To learn more about Graffius' 'Phases of Team Development' intellectual property, visit here.

About the Japan Backlog User Group
The Japan Backlog User Group (JBUG) ( ジェイバグ ) is a community for users of Backlog, a project and task management tool, where members gather to share knowledge, discuss best practices, and enhance their hard (technical) and soft (interpersonal) skills. JBUG organizing events across Japan that feature talks, workshops, networking opportunities, and more. To learn more about JBUG, visit their website at https://jbuginfo.backlog.com.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.




About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 8). Japan Backlog User Group Event Featured Scott M. Graffius’ ‘Phases of Team Development.’ Available at: https://scottgraffius.com/blog/files/japan-backlog-user-group.html. DOI: 10.13140/RG.2.2.24605.32482.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.


Content Acknowledgements
This article (including integrated visuals) provides brief excerpts from the respective JBUG event, attributed and used under fair use for news reporting and analysis. Japan Backlog User Group (JBUG) (ジェイバグ) name and mark are the property of the Japan Backlog User Group. Content of Makky Tyuyan is the property of Makky Tyuyan. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

A PDF of this article is here
The short link for this article is https://bit.ly/jbug

TurningWest's 'Trial'


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Introduction
Plagiarism—defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster)—infringes on the intellectual property rights of others, results in misinformation, and often violates copyright.

Background
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual applicable to this case (2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246.

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Again, this 2021 edition is referenced because it is the one applicable to this case.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his copyrighted ‘Phases of Team Development’ intellectual property is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- and many others.

Details on the Plagiarism
Note: All evidence has been preserved.
A whistleblower tip informed Scott M. Graffius that a video is using Graffius’ intellectual property. The video was identified as:
- Publisher of video: TurningWest
- Date of publication: 16 September 2024
- Title of video: ‘9 13 24 Mastering Team Dev webinar’ (note: the preceding is what is listed on YouTube as the title; however, for reference, the video itself notes that the title is: 'Mastering Team Development: Key Modules and Performance Examples')
- Link to video: https://www.youtube.com/watch?v=n7qldELhp7s
Exhibit 2 is shown below. It provides an overview, including thumbnail images from the the video.

Graffius reviewed TurningWest’s 2024 video and saw numerous examples of material—content on the characteristics and strategies for the phases of team development—plagiarized from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property.
TurningWest did not request nor receive permission to use Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. Yet, TurningWest used it (some with slight rewording such as changing "recognizing" to "recognize" and similar, which remains plagiarism) commercially and without attribution.
Again, plagiarism is defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster). TurningWest’s presentation plagiarized Graffius’ copyrighted ’Phases of Team Development,’ violating his intellectual property.
Instances of TurningWest changing a word from a section from Graffius’ copyrighted property that’s in the present participle form (such as "recognizing") to the present simple form (such as "recognize") or otherwise similar slight rewording is still stealing Graffius' words and ideas; it is still plagiarism. The combination of such rewording and lack of attribution may be seen as a signal of intent to deceive. Regardless of whether the infringement was intentional or "inadvertent," the actions misrepresent the originator of the words and ideas, which is at the heart of plagiarism.
Plagiarism is a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights.
Graffius informed TurningWest and TurningWest’s Steve Goodwin about the infringement. An excerpt: "An authorized example of my copyrighted property is at https://dx.doi.org/10.13140/RG.2.2.22040.42246 and other locations. Steven Goodwin and Megan Sands of TurningWest's presentation used some of my intellectual property ... with no attribution to me whatsoever. By doing so, they are falsely leading others to wrongly believe that they are the authors and owners of my intellectual property. Uncool."
Here’s a reaction from TurningWest's Goodwin: "I have never heard of you before and have never seen any of your materials. This is very basic information and foundational to all team formation efforts." As shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Here’s another reaction from TurningWest's Goodwin: "Who are you and what kind of scam are you trying to pull? I have NEVER heard your name before nor have I EVER seen one word of your materials." Again, as shown by the indisputable proof to come, Goodwin's reaction is problematic for him. TurningWest plagiarized Graffius' work.
Additionally, by TurningWest not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
When Graffius reviewed the TurningWest's infringing 2024 video, he saw that content on the characteristics and strategies for the phases of team development was teeming with plagiarized material from Graffius’ 2021 copyrighted ‘Phases of Team Development’ property. The indisputable proof follows.
Here's Exhibit 3. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Forming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.

Exhibit 4 is below. It provides diligent, side-by-side comparison of content on the characteristics and strategies for the Storming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows more examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.

Here's Exhibit 5. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Norming phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.

Here's Exhibit 6. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Performing phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.

Here's Exhibit 7. It's a delineated, side-by-side comparison of content on the characteristics and strategies for the Adjourning phase of team development. Respective content from Graffius' 2021 copyrighted 'Phases of Team Development' appears with a green background. Material from TurningWest's infringing 2024 video is exposed with a red background. It shows additional examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words or ideas as their own.

Each of the five immediately preceding exhibits (Exhibit 3, Exhibit 4, Exhibit 5, Exhibit 6, and Exhibit 7) showed examples of TurningWest's plagiarism—TurningWest stealing and passing off Graffius' words and ideas as their own. Individually, the exhibits are compelling. Collectively, they form an irrefutable, damning picture of TurningWest's plagiarism.
Given the indisputable facts, TurningWest’s Goodwin must now reflect on his earlier reactions with regret, as they have cast him in an entirely unfavorable light.
Graffius' 'Phases of Team Development' is registered with the US Copyright Office. TurningWest did not request nor receive permission to use Graffius' property. Yet, TurningWest used Graffius' property commercially and without attribution. TurningWest's actions are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
TurningWest's plagiarism damaged the marketability and value of Graffius' copyrighted property. Further, by not taking responsibility for and addressing their damaging plagiarism, TurningWest continues to spread misinformation and is directly responsible for their ongoing violation of Graffius' intellectual property.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. Plagiarism often involves the violation of copyright, and copyright infringement is so serious that it is a Federal crime. For many reasons including facts covered in this article, if Graffius opts to take legal action against TurningWest for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.

If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.









About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, October 8). TurningWest's Trial. Available at: https://scottgraffius.com/blog/files/turningwest.html. DOI: 10.13140/RG.2.2.19899.84008.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 6 November 2024
To date, the TurningWest has failed to remove their infringing material. Accordingly, TurningWest knowingly and willfully continues to spread misinformation and violate Graffius’ intellectual property rights.
Any further updates on this consequential matter will appear here.


Content Acknowledgements
This article uses limited excerpts from TurningWest, attributed to TurningWest and used under fair use for news reporting and analysis. TurningWest name, mark, and content (except for what was plagiarized) are the property of TurningWest.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

A PDF of this article is here
The short link for this article is https://bit.ly/turningwest

Radio Silence from the American Association of Neurological Surgeons on Report of Blatant Plagiarism in Their ‘Journal of Neurosurgery’ Publication


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Introduction
Plagiarism, defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster), damages trust, credibility, and the value of original content. The theft of intellectual property distorts the scholarly record and results in misinformation. It often violates copyright as well.
Publications must respond decisively to plagiarism reports by swiftly acknowledging complaints, conducting thorough investigations, and taking appropriate actions such as retractions.

Quiz Question
The visual at the top of this article depicts a quiz related to a real situation. Here's the question:
You discovered blatant plagiarism in a Journal of Neurosurgery publication of the American Association of Neurological Surgeons. You reported it—with detailed specifics and indisputable evidence—to the authors, the editors, and the publisher. What should happen next (within five business days)?
🔘 A. The publisher or one or more of the authors or editors replies with, “Thank you for alerting us about the violation; we’re looking into it.”
🔘 B. The publisher or one or more of the authors or editors challenges you to a duel to defend their honor.
🔘 C. Neither the publisher nor any of the authors or editors responds. Radio silence.

Quiz Answer
The question is about what should happen. For that reason, the correct answer about what should happen is: 'A. The publisher or one or more of the authors or editors replies with, "Thank you for alerting us about the violation; we're looking into it."
When publications receive a report of plagiarism, they should promptly acknowledge receipt of the report by responding within no longer than five business days. This action demonstrates transparency, professionalism, and a commitment to maintaining the integrity of the academic record. Conversely, not expeditiously acknowledging receipt of the report conveys a lack of transparency, a lack of professionalism, and a lack of commitment to integrity.

Radio Silence by the Publisher, the Editors, and the Authors
It would be nice if the quiz above was just a hypothetical/thought experiment. Unfortunately, it's related to the real situation where Scott M. Graffius discovered blatant plagiarism in a Journal of Neurosurgery publication of the American Association of Neurological Surgeons and notified the authors, the editors, and the publisher of the violation on 24 September 2024.
As mentioned earlier, publishers should promptly acknowledge receipt of plagiarism reports by responding within no longer than five business days. As of the date of this article (8 October 2024), 10 business days (14 calendar days) have elapsed since the violation was reported. And the publisher, the editors, and the authors maintain radio silence.
Plagiarism is bad. By not acknowledging receipt of the report, the publisher, the editors, and the authors made the bad situation worst. And the publisher (JNS Publishing Group / American Association of Neurological Surgeons) has not yet taken action such as retraction or removal of the infringing material.

It is imperative that the publisher demonstrate—through their actions—a commitment to upholding the highest standards of ethics and intellectual property rights. The publisher must take immediate and decisive action such as retracting or removing the infringing content. Otherwise, the publisher is knowingly endorsing, permitting or otherwise allowing ongoing misinformation and the perpetual violation of Graffius' intellectual property.
Details follow. If there's an update on this consequential matter after this article is published, the information will appear in the Post-Publication Notes section.


Details on the Plagiarism
On 24 September 2024, Scott M. Graffius observed plagiarism in a Journal of Neurosurgery (JNS) publication of the American Association of Neurological Surgeons. That same day, Graffius wrote to the publisher, the editors, and the authors of the violating material. His email was titled, 'JNS paper plagiarized and damaged the marketability and value of Scott M. Graffius’ copyrighted property.' It contained detailed specifics and indisputable evidence. Saved as a PDF, Graffius' email is 19 pages.
As a high-level overview, thumbnails of the 19-page email are shown below. Then, select 'readable' excerpts are provided.

Excerpts from Graffius' 19-page email follow. They're shown in italic font.
Here's an excerpt from the introduction section of Graffius' email.
Authors of a Journal of Neurosurgery (JNS) paper plagiarized Graffius’ copyrighted ‘Phases of Team Development’ property, constituting a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights. Here are the specifics on the publication.
- Publication: Journal of Neurosurgery
- Publisher: JNS Publishing Group, American Association of Neurological Surgeons
- Paper: Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery
- Authors: Whitney E. Muhlestein, MD; Kate W. C. Chang, MA, MS; Denise Justice, OTRL, Sarah Johnson, MS, OTRL; Shawn Brown; and Miriana Popadich, MSN, NP-C
- Publication Date: 12 May 2023
- Volume/Issue: Volume 139: Issue 6
- Page Range: 1552-1559
- DOI link: https://doi.org/10.3171/2023.4.JNS222254
Here's an excerpt from the section of the email with background information.
Informed by the research of Bruce W. Tuckman, Ph.D. and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective on the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — and it’s inclusive of the characteristics/features/traits and strategies for each phase.
Graffius’ ‘Phases of Team Development’ intellectual property is registered with the United States Copyright Office.
The integrated text from Graffius’ copyrighted property applies in this case.
Graffius initially developed his intellectual property in 2008, and he periodically refreshes it. An authorized example of his copyrighted property applicable in this case (2022 edition) is here: https://www.scottgraffius.com/blog/files/teams- 2022.html .
Here's more from the section of the email with background information.
Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2022 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.”
Additionally, his respective article includes this: “To request permission to use the 'Phases of Team Development' visual, contact Scott M. Graffius. If approved, high resolution JPG and PNG image files will be provided, subject to terms and conditions.”
And also this: “© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.”
Conference organizers, businesses, professional associations, government agencies, and universities around the world engage Graffius to deliver compelling talks and workshops. To date, he’s presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Graffius’ ‘Phases of Team Development’ intellectual property is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions- Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, many organizations around the world have featured and used his copyrighted ‘Phases of Team Development’ work. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute (Germany),
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University (Australia),
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway (Ireland),
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University (Australia),
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
The following excerpts are from the section of the email detailing the violation.
Again, Graffius’ copyright ownership details and permission request information are clearly noted.
Authors (Whitney E. Muhlestein, MD; Kate W. C. Chang, MA, MS; Denise Justice, OTRL, Sarah Johnson, MS, OTRL; Shawn Brown; and Miriana Popadich, MSN, NP-C) of the JNS paper ('Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery') did not request nor receive permission to use Graffius’ copyrighted property.
Nevertheless, the authors used Graffius’ copyrighted property in their JNS article: they plagiarized Graffius’ work, damaging the marketability and value of his intellectual property.
The following excerpts from the email provide some side-by-side examples of Graffius' copyrighted property and the plagiarism in the JNS publication.
- Content from Scott M. Graffius 2022 copyrighted property: “High motivation, trust, and empathy”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “High motivation, trust, and empathy”
- Content from Scott M. Graffius 2022 copyrighted property: “Individuals defer to team needs”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “Individuals defer to team needs”
- Content from Scott M. Graffius 2022 copyrighted property: “Effectively producing deliverables”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “Effectively producing deliverables”
- Content from Scott M. Graffius 2022 copyrighted property: “Consistent performance”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “Consistent performance”
- Content from Scott M. Graffius 2022 copyrighted property: “Demonstrations of interdependence”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “Demonstrations of interdependence”
- Content from Scott M. Graffius 2022 copyrighted property: “Purpose and goals are well-understood”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “Purpose and goals are well-understood”
- Content from Scott M. Graffius 2022 copyrighted property: “More confident”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “More confidence”
- Content from Scott M. Graffius 2022 copyrighted property: “Members are engaged and supportive”
- Content from 2023 JNS article, plagiarizing Graffius’ work: “Members are engaged and supportive”
The exhibit below also shows some examples of the blatant plagiarism.

The following excerpts are from the conclusion section of Graffius' email.
Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: “Copyright © 2008-2022 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.” Additionally, his article includes this: “To request permission to use the 'Phases of Team Development' visual, contact Scott M. Graffius. If approved, high resolution JPG and PNG image files will be provided, subject to terms and conditions.” And also this: “© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.”
Authors (Whitney E. Muhlestein, MD; Kate W. C. Chang, MA, MS; Denise Justice, OTRL, Sarah Johnson, MS, OTRL; Shawn Brown; and Miriana Popadich, MSN, NP-C) of the JNS paper (Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery) did not request nor receive permission to use Graffius’ copyrighted property.
The authors of the JNS paper used Graffius’ copyrighted property, including plagiarizing it. The JNS paper did not attribute material to Graffius through citation or otherwise. By doing so, the authors are wrongly leading others to falsely believe that they are the author and owner of Graffius’ respective copyrighted content.
The JNS authors’ plagiarism damaged the marketability and value of Graffius’ copyrighted property.
The aforementioned actions of the authors of the JNS paper are a disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
The following excerpt is also from the conclusion section of Graffius' email.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. He is consulting with an IP attorney in Los Angeles. Graffius reserves his rights in this disturbing and consequential matter.
The preceding provided excerpts of key content—not the full transcript—of Graffius' email.
Authors of the Journal of Neurosurgery (JNS) paper blatantly plagiarized Graffius’ copyrighted ‘Phases of Team Development’ property, constituting a profound and disgraceful breach of professional ethics, moral standards, and Graffius’ intellectual property rights.
It is shocking that neither the publisher nor any of the editors or authors have responded to Graffius' report on the violation. By not acknowledging receipt of the plagiarism report, the publisher signals a lack of transparency, a lack of professionalism, and a lack of commitment to integrity.
It is imperative that the publisher, JNS Publishing Group / the American Association of Neurological Surgeons, demonstrate—through their actions—a commitment to upholding the highest standards of ethics and intellectual property rights. The publisher must take immediate and decisive action such as retracting or removing the infringing content. Otherwise, they risk losing their credibility and the trust placed in them by scientific and academic communities.
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
Read on to learn:
- About the Journal of Neurosurgery,
- About the American Association of Neurological Surgeons,
- About Scott M. Graffius,
- References/Sources,
- How to Cite This Article,
- Post-Publication Notes,
- and more.

About the Journal of Neurosurgery
The Journal of Neurosurgery (JNS) is a monthly peer-reviewed medical journal covering all aspects of neurosurgery. It is published by the American Association of Neurological Surgeons (AANS) and the editor-in-chief is James Rutka. The JNS brands itself as the world’s leading journal on neurosurgery and the official journal of the AANS.
Visit the JNS website to learn more.
Note: Scott M. Graffius included (among others) James Rutka, AANS Editor-in-Chief, on the 24 September 2024 email detailing the plagiarism violation.

About the American Association of Neurological Surgeons
The American Association of Neurological Surgeons (AANS) is dedicated to advancing neurological surgery. The AANS says that through rigorous education, groundbreaking research, robust advocacy, and the advancement of outcomes science, it strives to ensure the highest standards of patient care are met and exceeded. Katie O. Orrico is Chief Executive Officer of the AANS.
Visit the AANS website to learn more.
Note: Scott M. Graffius included (among others) Katie O. Orrico, AANS CEO, on the 24 September 2024 email detailing the plagiarism violation.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served — as a consultant through Exceptional PPM and PMO Solutions and Exceptional Agility, and as a member of staff at organizations. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
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- 🇳🇱 Netherlands
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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


References/Sources
The following is a list of material on publishing standards and procedures. Some cover the reporting and handling of plagiarism.
- Alter, Alexandra (2019, September 22). It’s a Fact: Mistakes are Embarrassing the Publishing Industry. Available at: https://www.nytimes.com/2019/09/22/business/publishing-books-errors.html.
- American Psychological Association (2019, November). Correction Notices. Available at: https://apastyle.apa.org/style-grammar-guidelines/research-publication/correction-notices.
- Association for Computing Machinery (ACM) (2018, November 15). ACM Publications Policy on the Withdrawal, Correction, Retraction, and Removal of Works from ACM Publications and ACM DL. Available at: https://www.acm.org/publications/policies/retraction-policy.
- Cambridge University Press (n.d.). Publishing Ethics. Available at: https://www.cambridge.org/core/journals/flow/information/journal-policies/publishing-ethics.
- Committee on Publication Ethics (COPE) (n.d.). Post-Publication Discussions and Corrections. Available at: https://publicationethics.org/postpublication.
- Elsevier (n.d.). Policy and Best practice: Errata & Corrigenda. Available at: https://www.elsevier.com/editor/perk/policy-and-best-practice-errata-and-corrigenda.
- Emerald Publishing (n.d.). Article Withdrawal & Correction. Available at: https://www.emeraldgrouppublishing.com/publish-with-us/author-policies/article-withdrawal-correction.
- Faust, Jessica (2007, October 3). Typos and Errors After Publication. Available at: https://bookendsliterary.com/typos-and-errors-after-publication.
- Graffius, Scott M. (2024, March 22). The Protocol for Reporting an Error to an Author or Publisher. Available at: https://scottgraffius.com/blog/files/error-reporting.html. DOI: 10.13140/RG.2.2.18830.98883.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK)'. Available at: https://scottgraffius.com/blog/files/pmbok7.html.
- Idunn (n.d.). Publishing and Research Ethics Policy. Available at: https://www.idunn.no/info/publiseringsetikk.
- IEEE (n.d.). Publishing Ethics: Guidelines and Policies: Post-Publication Policies. Available at: https://books.ieeeauthorcenter.ieee.org/book-publishing-at-ieee/publishing-ethics/guidelines-and-policies/post-publication-policies.
- Institute for Operations Research and the Management Sciences (INFORMS) (n.d.). Guidelines for Ethical Behavior in Publishing. Available at: https://pubsonline.informs.org/page/opre/guidelines-for-ethical-behavior-in-publishing.
- IntechOpen (n.d.). Retraction and Correction Policy. Available at: https://www.intechopen.com/page/retraction-and-correction-policy.
- Marasović, Tea; Utrobiĉić, Ana; and Maruŝić, Ana (2018, March 31). Transparency of Retracting and Replacing Articles. The Lancet, 391 (10127): 1244-1245.
- Nature (n.d.). Editorial and Publishing Policies. Available at: https://www.nature.com/srep/journal-policies/editorial-policies.
- O’Reilly Media (n.d.). Errata for Java in a Nutshell. Available at: https://www.oreilly.com/catalog/errata.csp?isbn=0636920030775.
- Palgrave Macmillan (n.d.). Corrections and Retractions. Available at: https://www.palgrave.com/gp/editorial-policies/corrections-and-retractions.
- Pearson Education / InformIT (n.d.). Contact Us: Submit Errata. Available at: https://www.informit.com/about/contact_us/index.aspx?ContactUs_Topics_Partners_id=9d39709c-c911-4c96-ac2c-2c5a22d68ba9.
- Project Management Institute (PMI) (n.d.). PMI Standards Program Comment Form. Available at: https://www.pmi.org/-/media/pmi/documents/public/pdf/pmbok-standards/pmi-standards-program-comment-form.pdf.
- Project Management Institute (PMI) (n.d.). Standards Errata Sheets. Available at: https://www.pmi.org/pmbok-guide-standards/foundational/pmbok/errata-sheets.
- Public Library of Science (PLOS) (n.d.). Corrections, Expressions of Concern, and Retractions. Available at: https://journals.plos.org/plosone/s/corrections-and-retractions.
- SAE International (n.d.). ARINC Standard – Errata Report Template. Available at: https://wcm14.sae.org/site/binaries/content/assets/itc/content/arinc/errata-form.docx [note: selecting the link will download the file].
- Sage Publications (n.d.). Sage Corrections and Retractions Policy. Available at: https://us.sagepub.com/en-us/nam/sage-corrections-and-retractions-policy.
- Science Publishing Group (n.d.). Ethical Guidelines. Available at: https://www.sciencepublishinggroup.com/information/ethical-guidelines.
- Springer (n.d.). Editorial Policies: Corrections and Retractions. Available at: https://www.springer.com/gp/editorial-policies/corrections-and-retractions.
- Taylor & Francis (n.d.). Publishing Ethics for Journal Editors: FAQs. Available at: https://editorresources.taylorandfrancis.com/publishing-ethics-for-editors/publishing-ethics-faqs.
- Ubiquity Press (n.d.). Correction and Retraction Policy. Available at: https://ubiquitypress.com/site/corrections.
- Warner, Brooke (2019, April 26). How to Publish a Perfect Book. Available at: https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/79902-how-to-publish-a-perfect-book.html.
- Wiley (n.d.). Best Practice Guidelines on Research Integrity and Publishing Ethics. Available at: https://authorservices.wiley.com/ethics-guidelines/index.html.
- Wiley Author Services (n.d.). Wiley's Policy for Handling Retractions, Withdrawals, and Expressions of Concern. Available at: https://authorservices.wiley.com/ethics-guidelines/retractions-and-expressions-of-concern.html.
- World Intellectual Property Organization (WIPO) (n.d.). Managing Intellectual Property in the Book Publishing Industry. Available at: https://www.wipo.int/edocs/pubdocs/en/copyright/868/wipo_pub_868.pdf.


How to Cite This Article
Graffius, Scott M. (2024, October 8). Radio Silence from the American Association of Neurological Surgeons on Report of Blatant Plagiarism in Their ‘Journal of Neurosurgery’ Publication. Available at: https://scottgraffius.com/blog/files/aans-jns-publication.html. DOI: 10.13140/RG.2.2.25837.40160


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 11 October 2024
As a recap, Graffius’ 24 September 2024 report provided indisputable proof of plagiarism. Graffius emailed the detailed report to the publisher, the editors, and the authors. However, weeks passed with radio silence. There was not even an acknowledgement of receipt of the report.
Graffius maintains, enforces, and protects his copyright and other intellectual property rights. The publisher’s non-response signaled that they were knowingly endorsing, permitting or otherwise allowing ongoing misinformation and the perpetual violation of Graffius' intellectual property. For those reasons, Graffius expanded communications on this consequential matter. Here's one example (of many).
On 11 October 2024, the publisher sent their first response to Graffius. Here’s an excerpt from the publisher’s email (it appears in italic font, within quotation marks):
“Thank you for your email and your patience as we have looked into this matter. We have concluded our investigation. The author did indeed unintentionally include unattributed references to your work. An erratum and article correction by the author are in process. Once submitted to us, time to publication is usually 2-3 weeks. I would expect this process to be concluded in less than 4 weeks’ time. I will send you a link to the errata and corrected paper for your files once they have been published online.”
Again, the above is an excerpt from—not a full transcript of—the publisher’s email to Graffius.
The publisher used the term “unintentionally.” That term, whether referencing a ridiculous excuse of the plagiarizing authors or otherwise, is counter-indicated by the undeniable facts in this serious matter and should not be used. For that reason, Graffius responded to the publisher’s email the same day. Here’s an excerpt from Graffius’ email (it appears in italic font, within quotation marks):
“Your response warrants a reply. So here it is.
I will not re-state my full 24 September 2024* report of the indisputable facts. But here’s an excerpt:
🟢 Content from Scott M. Graffius 2022 copyrighted property: “High motivation, trust, and empathy”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “High motivation, trust, and empathy”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “Individuals defer to team needs”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “Individuals defer to team needs”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “Effectively producing deliverables”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “Effectively producing deliverables”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “Consistent performance”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “Consistent performance”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “Demonstrations of interdependence”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “Demonstrations of interdependence”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “Purpose and goals are well-understood”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “Purpose and goals are well-understood”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “More confident”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “More confidence”
🟢 Content from Scott M. Graffius 2022 copyrighted property: “Members are engaged and supportive”
🔴 Content from 2023 JNS article, plagiarizing Graffius’ work: “Members are engaged and supportive”
My copyright ownership details are integrated into and appear on my copyrighted ‘Phases of Team Development’ property. Specifically, it reads: ‘Copyright © 2008-2022 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com.’ Additionally, my corresponding publication includes this: ‘© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.’
Authors (Whitney E. Muhlestein, MD; Kate W. C. Chang, MA, MS; Denise Justice, OTRL, Sarah Johnson, MS, OTRL; Shawn Brown; and Miriana Popadich, MSN, NP-C) of the JNS paper ('Developing interdisciplinary research teams in neurosurgery: key elements to success in brachial plexus and peripheral nerve surgery') did not request nor receive permission to use my copyrighted property.
Plagiarism is defined as ‘to steal and pass off (the ideas or words of another) as one’s own: use (another's production) without crediting the source’ (source: Merriam-Webster). It infringes on the intellectual property rights of others, results in misinformation, and often violates copyright.
The authors of the JNS paper used my copyrighted property, including plagiarizing it. Most of their plagiarism was word-for-word use of my intellectual property.
The JNS paper did not attribute material to me through citation or otherwise. By doing so, the authors are wrongly leading others to falsely believe that they are the author and owner of my respective copyrighted content.
So, these author(s)—who have been proven to be plagiarizers—claim the violation was done “unintentionally”? They unintentionally took my copyrighted property and used it (mostly word-for-word) unintentionally, and unintentionally failed to credit me on their respective diagram, and also unintentionally failed to cite me in the references section of the paper? The authors are insulting others with their excuse. “Unintentionally” is a ridiculous and desperate attempt to ‘minimize’ or ‘spin’ their blatant violation. I reject it entirely and so should you.
Wouldn’t it be refreshing to see the proven plagiarizers take a nice turn and demonstrate integrity, sincerity, and remorse?! They could have, and should have, simply said that what they did was wrong. However, by asserting “unintentionally,” the authors are demonstrating an ongoing lack of integrity, sincerity, and remorse. I must say, I’m greatly concerned.
Maybe the authors are procedurally allowed to (falsely) claim whatever they want, including “unintentionally,” in their response to the charges. However, if “unintentionally” (or a similar term) appears in the official record—whether in an erratum, retraction, or other action—it must be noted that “unintentionally” (or a similar term) is the claim of the authors of the JNS paper. It is vital that the that it is made clear that “unintentionally” (or a similar operative term) is not the conclusion or position of others. Here, 'others' includes me. Given the facts and without bias, ‘others’ certainty also includes you, the Journal of Neurosurgery, JNS Publishing Group, the American Association of Neurological Surgeons, and others.
Plagiarism is a profound and disgraceful breach of professional ethics, moral standards, and intellectual property rights. The authors of the JNS paper damaged the marketability and value of my copyrighted property.
I maintain, enforce, and protect my copyright and other intellectual property rights. As mentioned earlier, I am consulting with an IP attorney in Los Angeles. I reserve my rights in this disturbing and consequential matter.
Given the serious nature of this issue, please reply with a short confirmation that you received this communication.”
Again, the above is an excerpt from—not a full transcript of—Graffius’ email to the publisher.
The publisher replied the same day with (it appears in italic font, within quotation marks):
“That word was solely mine, and not a reflection of what will be conveyed. You are correct that it is irrelevant to the discussion. Apologies for the miscommunication. Please be assured we do not take this situation lightly. Acknowledging receipt of your correspondence with this email. I will be back in touch soon.”
Again, the above is an excerpt from—not a full transcript of—the publisher’s email to Graffius.
Any further updates will appear here.
Update on 12 November 2024
On 12 November 2024, Graffius sent a follow up email to the publisher. Here's an excerpt from the message (it appears in italic font, within quotation marks):
"Chief Publications Officer Gillian Shasby,
Until the infringing article is appropriately addressed, it continues to spread misinformation and violate my intellectual property rights.
I provided notification of the infringement on 24 September (which may have appeared a few minutes into the following day). That was 49 days ago.
On 11 October, I was informed that: “... expect this process to be concluded in less than 4 weeks’ time.” That was 32 days (4.6 weeks) ago.
Why hasn’t this been addressed?
Exactly when will it be addressed?
I expressly reserve all rights in this troubling, damaging, and consequential matter.
Sincerely,
Scott M. Graffius"
Any further updates will appear here.
Update on 15 November 2024
Chief Publications Officer Gillian Shasby sent an email to Graffius. The email reported that:
- The publisher will rectify the current lack of attribution and correct the scientific record by updating the legend to Figure 3 and add Graffius’ work to the References.
- The publisher will publish an Erratum, stating that permission was not received and proper attribution was not given for the use of copyrighted material in Figure 3 of the paper and that permission has now been received and correctly attributed, and will include a link to the corrected paper. The Erratum will be deposited to PubMed and Crossref.
- The publisher will correct the paper and upload it to replace the current version. A note will appear within the corrected paper, informing the reader of the change that has been made and linking to the Erratum. All deposited versions (PubMed, CrossRef) will be replaced with the corrected paper. This process is in accordance with best practices for scientific publication.
After the changes have been implemented or if there are other updates, the information will be added to this Post-Publication Notes section.
Update on 20 December 2024
This matter was resolved on 20 December 2024.
The publisher published an Erratum.
Graffius published new article.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

The short link for this article is https://bit.ly/aans-jns

Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts


Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts
When content is published online, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution (an example is shown in the visuals above and below). For those reasons, an advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

Reports by others related to the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served — as a consultant through Exceptional PPM and PMO Solutions and Exceptional Agility, and as a member of staff at organizations. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
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- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/socialismedia
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

How Algorithms Shape the User Experience on Social Media Platforms

Introduction
More than 5.1 billion people use social media. Algorithms shape every social media interaction.
Social media platforms allow people to create, share, and exchange information and content with others. There are too many platforms to list, but eight examples include:
- Facebook,
- Instagram,
- LinkedIn,
- Pinterest,
- Snapchat,
- TikTok,
- X (formerly Twitter),
- and YouTube.
Algorithms on social media platforms are a unique set of mathematical rules and signals that determine what content to display to users, and in what order. Algorithms are both architects and gatekeepers of user experiences on the platforms.
Social media is central to many people’s daily lives. However, the platforms employ incredibly complex algorithms and they typically keep their details secret.
The impacts of algorithms are widespread and profound. They can influence opinions, shape narratives, and potentially dictate social behavior. This article reveals how algorithms shape the user experience on social media platforms. After this Introduction there are seven parts:
- From Simple to Complex (the genesis of social media algorithms),
- General Mechanics (the components of algorithms),
- Benefits and Risks (the upside and downside of algorithms),
- Algorithm-Savvy Marketing,
- Ethical Considerations,
- The Future of Algorithms on Social Media Platforms, and
- Conclusion
From Simple to Complex
Social media platforms initially relied on simple chronological feeds. However, when user engagement (such as likes, shares, and comments) exploded, platforms decided to develop and implement more sophisticated methods, principally algorithms. Then, engagement-based models shaped by algorithms took precedence. Content that users were more likely to interact with was prioritized.
The rise of artificial intelligence (AI) and machine (ML) learning has further transformed these algorithms into powerful tools. For better or worse, they are entirely capable of hyper-personalizing content which can significantly influence perceptions and decisions. AI and ML are also discussed later in this article.

General Mechanics
A complex web of data points and signals is at the core of social media algorithms. Algorithms are composed of including five fundamental components:
- User Engagement: Engagement is at the heart of algorithms. The more users interact with specific content, the more likely it is to be promoted within feeds. This initiates a cycle where popular content gains even more prominence.
- Content Prioritization: Here are examples of how different social media platforms treat content. The terms “advances,” “favors,” and “prioritizes” are used interchangeably.
- Facebook advances live videos.
- Instagram favors images and videos.
- LinkedIn prioritizes thought leadership posts.
- Pinterest advances pins about recipes, home décor, and fashion; and pins that link to external websites such as blogs.
- Snapchat prioritizes content that uses filters and lenses.
- TikTok advances videos that receive high engagement rates within seconds of being posted.
- X increasingly favors videos.
- YouTube prioritizes long videos with high watch times.
- Content Relevance: Algorithms prioritize content that aligns with users’ preferences and history. For example, if a user frequently engages with fitness-related posts, the algorithm will likely serve them with similar content. That tactic can enhance user satisfaction, but it can also lead to echo chambers. Those are environments that expose users primarily to information that reinforces their existing beliefs.
- Freshness: Social media thrives on immediacy. Newer content often takes precedence over older posts. That compels brands, influencers, and others to maintain an apt posting schedule.
- Network Effects: Content gaining traction among a user’s network helps amplify its reach by spreading (more) rapidly, including possibly ‘going viral.’ There is no universal quantification for what constitutes ‘viral,’ but a post with 1 million or more views/impressions may qualify.
Benefits and Risks
Algorithms curate content to match the preferences of individuals. That can present both benefits and risks.
Four benefits of algorithmic curation include:
- Personalization: Individuals tend to interact more frequently with content that aligns with their preferences.
- Content Discovery: Algorithms can facilitate the introduction of content and accounts that users may not have encountered otherwise.
- Reduced Information Overload: Social media platforms house a massive volume of content. Algorithms may help filter out the noise. By prioritizing relevant posts, algorithms can help individuals to focus on what matters most to them.
- Enhanced Engagement: As users find more of the content they enjoy, they will likely spend more time on the platform. This increased engagement also benefits platforms as they can monetize the increased time and attention through advertising.
Three risks of algorithmic curation include:
- Echo Chambers and Polarization: The potential formation of echo chambers is the most concerning byproduct of algorithmic personalization. Users are at risk of being shielded from differing perspectives. That is especially the case with political discourse; those situations can lead to polarization or increased polarization.
- Risk of Promoting Incorrect Information: The algorithms that prioritize engagement can potentially (by design or inadvertently) boost sensationalist content or incorrect information.
- User Fatigue: Users may experience fatigue or disillusionment when they become aware of the potential negative effects of algorithms. Users who feel that their experiences are being engineered may lose trust in the platforms, and they may stop using them.
Algorithm-Savvy Marketing
Businesses and marketers must have a good understanding of social media algorithms. Further, as the digital landscape changes over time, so must strategies. Here are six principles for navigating this complex terrain:
- Prioritize Quality Over Quantity: Create meaningful, engaging, and relevant posts.
- Engage Authentically: Engage with one’s audience in genuine ways such as through storytelling, user-generated content, and responsive interactions.
- Embrace Video Content: Use videos as platforms are increasingly prioritizing that content.
- Stay Informed: Marketers should be on the lookout for changes and be responsive to them.
- Leverage Data Analytics: Informed by metrics, marketers can adjust their strategies when needed.
- Experiment and Adapt: Platforms are continuously changing. Users’ tastes may change as well. Marketers should experiment with different content types, posting schedules, and engagement tactics to discover what works best for their audience.
Ethical Considerations
Algorithms shape user experiences, and that power carries significant responsibility. Here are four key ethical points and questions:
- Transparency: Users deserve to understand how their data is used and how content is prioritized. Increased transparency can foster trust between users and platforms. Is the social media platform transparent about how its algorithm works.
- Algorithmic Bias: Algorithms are not immune to bias as they often reflect the prejudices in the data they analyze. Is the social media platform taking steps to remove bias wherever possible?
- Content Moderation: What role, if any, should platforms play in moderating content?
- User Well-Being: Is the platform primarily focused on providing a great user experience? Or is it about doing anything and everything possible to generate time on the platform and obtain a presumed corresponding increase in revenue?
The Future of Social Media Algorithms
The future of social media algorithms is certain to be exciting and daunting. Several trends are emerging. They may impact the future of algorithms in the following five ways:
- Increased Use of AI and ML: AI and ML will continue to play a role in refining algorithms. As the technologies advance, algorithms will become even more adept at understanding user preferences and predicting behavior.
- Greater Focus on User Control: Users are becoming more aware of their data and how it’s used. Platforms may offer control to users, allowing users to customize their feeds and manage their engagement preferences.
- Ethical Algorithm Design: Ethical frameworks that prioritize user well-being, transparency, and accountability may gain prominence in the future.
- Integration of AR and VR: Social media platforms may incorporate augmented reality (AR) and virtual reality (VR) elements into their algorithms in the future. If that happens, the result will be immersive user experiences that transcend traditional content consumption.
- Community-Centric Algorithms: Algorithms in the future may prioritize community engagement and collective interests.
Conclusion
Each algorithm is a complex set of mathematical rules and signals that determine what content to display to users, and in what order. That gives them the ability to empower or manipulate users. Simply put, algorithms have a big impact on user experiences on social media platforms. It’s suggested that users advocate for ethical, user-centric design in the development and deployment of these algorithms as well as user control and transparency. When platforms adopt those measures, users will have a better experience.
For the references, how to cite this article, information about the author and more, continue reading.


References/Sources
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How to Cite this Article
Graffius, Scott M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. Available at: https://scottgraffius.com/blog/files/algorithms-and-the-user-experience.html. DOI: 10.13140/RG.2.2.29149.01767.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is: https://bit.ly/algo-ux
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Thinkers360 Named Scott M. Graffius a Top Thought Leader on Agile


Scott M. Graffius is a global leader in agile project management, consultant, creator, trainer, expert on teamwork tradecraft and temporal dynamics on social media platforms, award-winning author (Agile Scrum and Agile Transformation), and international public speaker.
Thinkers360 named Graffius a top thought leader on agile. As detailed at https://www.thinkers360.com/tl/badge/5899/3335, honors span one year. The badge was issued on 28 January 2024, and it is good through 28 January 2025. Visuals are up next.
Here's excerpt 1 of 3, a thumbnail view of Thinker360’s story at
https://www.thinkers360.com/top-50-global-thought-leaders-and-influencers-on-agile-2024/.

Excerpt 2 is next. It's a zoomed-in view of Thinker360’s story.

Here’s excerpt 3, another zoomed-in view of Thinker360’s story.

To learn more about Thinkers360 and Scott M. Graffius, read on.

About Thinkers360
Thinkers360 is the world’s first, largest, and premier open platform for thought leaders and influencers. It covers academics, advisors, analysts, authors, consultants, executives, speakers, and others. Thinkers360’s patent-pending approach to rating thought leaders and influencers factors each candidate’s diverse contributions and content such as articles, books, media coverage, podcasts, social media, speaking events, videos, and more. Thinkers360’s reach includes over 100M followers on social media combined.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 20). Thinkers360 Named Scott M. Graffius a Top Thought Leader on Agile. Available at: https://scottgraffius.com/blog/files/top-10-agile-thought-leader-for-2024-to-2025.html. DOI: 10.13140/RG.2.2.10258.26561.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

This article uses limited excerpts from Thinkers360, attributed to Thinkers360 and used under fair use for news reporting and analysis. Thinkers360 name, mark, and content are the property of Thinkers360.

A PDF of this article is here
The short link for this article is https://bit.ly/top-ten
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research


Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.
The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
Neal Schaffer's Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.
Excerpt 1 is below. It shows the book cover image for Maximizing LinkedIn for Business Growth.

Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).

Excerpt 3 is below. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research.

Excerpt 4 is next. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).

Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.

To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.

This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.

About Neal Schaffer
Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.

About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results
The following is based on description for the book on Amazon.com.
In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at: https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/in-max
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Bayer Employs Scott M. Graffius' Intellectual Property


Scott M. Graffius' work on team development continues to make an impact, now being utilized by Bayer alongside esteemed organizations like Cisco, IEEE, Johns Hopkins University, Microsoft, Oracle, UC San Diego, Yale University, and many others around the world.
Scott M. Graffius' Intellectual Property on Team Development
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.

Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World — And Bayer Was Added To The List
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
Bayer — one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world — was added to the list.
The following visuals show the request from Bayer and license granted by Scott M. Graffius to Bayer. Personal, sensitive, or confidential information was redacted.
Here's excerpt 1 of 5.

Excerpt 2 of 5 is next.

Here's excerpt 3 of 5.

Excerpt 4 of 5 is next.

And, lastly, is excerpt 5 of 5.

To learn more about Graffius' 'Phases of Team Development' intellectual property, visit here.

About Bayer
Bayer is one of the largest pharmaceuticals, biomedical, and biotechnology companies in the world. Headquartered in Leverkusen, Bayer's areas of business include: pharmaceuticals, consumer healthcare products, agricultural chemicals, seeds, and biotechnology products. The company was founded by Friedrich Bayer and Johann Friedrich Westkott on August 1, 1863 and is headquartered in Leverkusen, Germany (photo below). Visit https://www.bayer.com/en/ to learn more.


About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 14). Bayer Employs Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/bayer.html. DOI: 10.13140/RG.2.2.15974.64325.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/bayer_ag
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

FINAT (Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports) Features Scott M. Graffius’ Intellectual Property


Scott M. Graffius' Intellectual Property on Teamwork Tradecraft
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.

Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World — And FINAT Was Added To The List
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute,
- IEEE,
- James Madison University,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- Royal Australasian College of Physicians,
- TBS Switzerland,
- Torrens University Australia,
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University,
- Western Sydney University,
- World Resources Institute,
- Yale University,
- ZHAW Zurich University of Applied Sciences,
- and many others.
FINAT — the international association for the label industry’s development, education, and innovation — was added to the list.
The following visual shows a post from FINAT on LinkedIn with text about and pictures (including one featuring Graffius’ IP) from the FINAT Committee Summit in May 2024 in Amsterdam.

The following visual includes a picture from FINAT on LinkedIn. It shows Graffius’ 'Phases of Team Development' IP displayed on-screen in a talk at the FINAT Committee Summit in May 2024 in Amsterdam.

To learn more about FINAT, read on.
To learn more about Graffius' 'Phases of Team Development' intellectual property, visit here.

This article uses limited excerpts from FINAT (a post shared by FINAT on LinkedIn, and a picture from the same post featuring Graffius’ IP), attributed to FINAT and used under fair use for news reporting and analysis. FINAT name, mark, and content are the property of FINAT. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.

About FINAT
FINAT is the international association for the label industry’s development, education, and innovation.
FINAT is an abbreviation for Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports. In English: International Federation of Manufacturers and Processors of Adhesives and Heat-Sealable Materials on Paper and Other Supports.
FINAT’s mission involves empowering the label industry by being the uniting platform that helps the international label industry excel in their daily business. FINAT's scope is to:
- Provide a global communication and networking platform for converters and direct and indirect suppliers.
- Represent members' interests.
- Provide a central source for industry information.
- Produce and distribute related educational and technical publications.
- Represent the industry's views at the EU level.
- Establish and maintain industry-related best practices, standards, and test methods.
To learn more, visit https://www.finat.com.

About Scott M. Graffius

Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 12). FINAT (Fédération Internationale des Fabricants et Transformateurs d'Adhésifs et Thermocollants sur Papiers et Autres Supports) Features Scott M. Graffius’ Intellectual Property. Available at: https://scottgraffius.com/blog/files/finat.html. DOI: 10.13140/RG.2.2.16446.50244.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/finat-24
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Broadcom Features Scott M. Graffius' Intellectual Property


Scott M. Graffius' 'Phases of Team Development' Intellectual Property
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.

Graffius' 'Phases of Team Development' Intellectual Property Is Used By Organizations Around The World — And Broadcom Was Added To The List
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the globe. Examples include Boston University, Cisco, IEEE, Johns Hopkins University, Microsoft, Oracle, UC San Diego, UK Sports Institute, Yale University, and many more.
Broadcom was added to the list.
Here's email 1 of 3: The request from Broadcom to Graffius. (Personal, sensitive, or confidential information is redacted throughout.)

Here's email 2 of 3: Graffius' response to Broadcom.

Here's email 3 of 3: Broadcom's response to Graffius.

To learn more about Graffius' 'Phases of Team Development' intellectual property, visit here.

About Broadcom
Broadcom Inc. (NASDAQ: AVGO) is a global technology leader that designs, develops, manufactures, and supplies a broad range of semiconductor, enterprise software, and security solutions. Broadcom's category-leading product portfolio serves critical markets including cloud, data center, networking, broadband, wireless, storage, industrial, and enterprise software. Its solutions include service provider and enterprise networking and storage, mobile device and broadband connectivity, mainframe, cybersecurity, and private and hybrid cloud infrastructure. Broadcom is headquartered in Palo Alto, California. For more information, visit https://www.broadcom.com.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management expert practitioner, consultant, creator, global authority on teamwork tradecraft, award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 10). Broadcom Features Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/broadcom.html. DOI: 10.13140/RG.2.2.20077.19686.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/avgo-1
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book


Insights from Scott M. Graffius in New Book on Technology Management
Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book is featured on AgileScrumGuide.com, which also provides news, tips, and resources on Agile and Scrum.
The Agile Project Management chapter in the new book, Managing Information Technology (Second Edition), draws on Scott M. Graffius’ insights published on AgileScrumGuide.com regarding the potentially shippable product increment (PSPI) and the minimum viable product (MVP) approach.
As shown, Graffius is listed in the references section of Managing Information Technology (Second Edition).


About Managing Information Technology (Second Edition)
The following is a synopsis of the 2024 book based on information on Amazon.
Taking the fundamental principles of IT service management and best practices in project management (including agile), Managing Information Technology (Second Edition) offers a single, seamless reference for IT managers and others involved or interested in the profession. Authors Francisco Castillo and Korina Monoso leveraged their considerable industry experience in informing readers how to apply the information conveyed in the book into the workplace.
The book is available in digital and print formats.
Visit the publisher’s website to learn more.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book, and content on AgileScrumGuide.com, are copyright © Scott M. Graffius. Managing Information Technology (Second Edition) cover image and content are the property of Springer, the editors, or the authors.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 2). Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book. Available at: https://scottgraffius.com/blog/files/mit2.html.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is (coming soon)
The short link for this article is (coming soon)
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Harvard Medical School Talk Featured Insights by Scott M. Graffius


Harvard Medical School Talk Featured Insights on Metrics by Scott M. Graffius
“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view” is from Scott M. Graffius’ award-winning 2016 book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.
Dr. Scott Weiner, professor of emergency medicine at Harvard Medical School, included that excerpt on metrics from Graffius (uncredited) in his talk in a 10 January 2023 podcast.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is copyright © Scott M. Graffius. Harvard Medical School name and mark are the property of The President and Fellows of Harvard College. Content by Dr. Scott Weiner is his property.

About Dr. Scott Weiner
Scott Weiner, MD, MPH, FAAEM, FACEP, FASAM is the McGraw Distinguished Chair in the Department of Emergency Medicine at Brigham and Women's Hospital and a professor of Emergency Medicine at Harvard Medical School. Dr. Weiner completed his residency training at Beth Israel Deaconess Medical Center and MPH degree at Harvard School of Public Health. He is board-certified in emergency medicine and addiction medicine. He is an active researcher, including working on multiple grant-funded projects that focus on safe opioid prescribing, as well as prevention and treatment of substance use disorder.

About Harvard Medical School
Harvard Medical School (HMS), established in 1782, stands as one of the oldest and most prestigious medical schools in the United States. Since its inception, HMS has been a beacon of innovation in medical education, research, and patient care, significantly influencing the landscape of healthcare worldwide.
HMS is committed to alleviating suffering and enhancing health globally through excellence in teaching, research, and service. This mission is carried out through its extensive network of 15 clinical affiliates and research institutes, including renowned names like Massachusetts General Hospital, Dana–Farber Cancer Institute, and Brigham and Women's Hospital. These partnerships not only provide a robust platform for clinical training but also serve as bases for over 10,000 physicians and scientists with faculty appointments at HMS.
Harvard Medical School's faculty has been pivotal in advancing medical knowledge. They have introduced groundbreaking educational models, developed new curricula to meet evolving healthcare demands, and produced leaders who shape science and medicine globally. Notably, HMS faculty have been at the forefront of medical breakthroughs, with 15 researchers sharing in nine Nobel Prizes for their work at the school, highlighting the institution's commitment to cutting-edge research.
The core of HMS's academic activities lies in its main quadrangle, where faculty members engage in teaching and research across basic and social science departments. Here, students in their first two years of medical school are immersed in an environment that encourages intellectual curiosity and rigorous academic pursuit.
Beyond its physical boundaries, HMS extends its influence through affiliations with leading hospitals and research entities like the Broad Institute of MIT and Harvard, and the Wyss Institute for Biologically Inspired Engineering. These collaborations not only enhance the school's research capabilities but also ensure that its educational programs remain at the forefront of medical science.
Harvard Medical School's commitment to nurturing future leaders in medicine, combined with its vast network and relentless pursuit of knowledge, positions it as a pivotal institution in steering medical education and research towards solutions that benefit communities worldwide. This legacy of excellence, innovation, and service continues to define HMS as it looks towards the future of healthcare.
Visit https://hms.harvard.edu/ to learn more.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, August 30). Harvard Medical School Talk Featured Insights by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/hms.html. DOI: 10.13140/RG.2.2.11809.83042.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/h-m-s
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Boston Scientific Corporation Utilizes Scott M. Graffius' Intellectual Property

If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Scott M. Graffius' 'Phases of Team Development' Intellectual Property
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
Graffius' property applicable to this story is here.
For reference only, the visual for the current (2024) edition is below and the details are here.

Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- TBS Switzerland,
- Torrens University Australia,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the IP rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.
Boston Scientific — a global BioMed and BioTech corporation — used Graffius’ ‘Phases of Team Development’ IP without permission or attribution.
Notes:
- This article includes brief excerpts from Boston Scientific and other sources, attributed and used under fair use for news reporting and analysis. Graffius redacted sensitive information.
- Scott M. Graffius’ ‘Phases of Team Development’ IP is copyright © Scott M. Graffius. All rights reserved.
- Boston Scientific name, mark and content are the property of Boston Scientific Corporation. Boston Scientific images (logo and corporate headquarters) provided courtesy of Boston Scientific. © 2024 Boston Scientific Corporation or its affiliates. All rights reserved.
Boston Scientific Utilizes Scott M. Graffius' 'Phases of Team Development' IP Without Permission or Attribution
Boston Scientific is a biomedical/biotechnology engineering firm and multinational manufacturer of medical devices. Their website at https://www.bostonscientific.com/en-US/about-us.html informs that the company operates globally, employs 48,000 people, has invested $1.4 billion in research and development, and has $14.2 billion in net sales. A photo of their corporate headquarters is shown below.

Boston Scientific did not request nor receive permission to use Graffius' 'Phases of Team Development' IP.
Unfortunately, Boston Scientific's "Presentation Templates" site, shown next, includes content which infringes on Graffius' copyright.

The top of Boston Scientific's website includes four elements: Home, PowerPoint Templates, Visual & Data Templates, and “?”. As delineated below, selecting the "?" starts an email to [name redacted]@bsci.com.

As shown next, BSCI.com is the property of the Boston Scientific Corporation. Visual 1 of 2 is below.

Visual 2 of 2 is below.

And entering BSCI.com into a browser automatically takes the user to Boston Scientific's main website.
Selecting the URL (shown in the visual below) at Boston's Scientific's "Presentation Templates" site downloads a PowerPoint. Slide 1 (also shown in the visual below) infringes on Graffius' copyright.
Boston Scientific's use of Graffius' copyrighted text content is covered shortly.

As shown below, summary information for Boston Scientific's respective PowerPoint lists the author of the file as [name redacted]@bsci.com. That's the same identifier listed earlier. And again, @BSCI.com is a Boston Scientific address.

Boston Scientific's material infringes on Graffius' copyright. The infringement uses a significant portion (the majority of) Graffius' IP. There are too many examples to list, but some follow.
🟢 Under Forming, Scott M. Graffius’ copyrighted property includes “Questioning”
🔴 Under Forming, Boston Scientific’s infringing material includes “Questioning”
🟢 Under Forming, Scott M. Graffius’ copyrighted property includes “Socializing”
🔴 Under Forming, Boston Scientific’s infringing material includes “Socializing”
🟢 Under Forming, Scott M. Graffius’ copyrighted property includes “Displaying eagerness”
🔴 Under Forming, Boston Scientific’s infringing material includes “Displaying eagerness”
🟢 Under Forming, Scott M. Graffius’ copyrighted property includes “Sticking to safe topics”
🔴 Under Forming, Boston Scientific’s infringing material includes “Sticking to safe topics”
🟢 Under Forming, Scott M. Graffius’ copyrighted property includes “Taking the ‘lead’”
🔴 Under Forming, Boston Scientific’s infringing material includes “Taking the ‘lead’”
🟢 Under Forming, Scott M. Graffius’ copyrighted property includes “Quick response times”
🔴 Under Forming, Boston Scientific’s infringing material includes “Quick response times”
🟢 Under Storming, Scott M. Graffius’ copyrighted property includes “Resistance”
🔴 Under Storming, Boston Scientific’s infringing material includes “Resistance”
🟢 Under Storming, Scott M. Graffius’ copyrighted property includes “Lack of participation”
🔴 Under Storming, Boston Scientific’s infringing material includes “Lack of participation”
🟢 Under Storming, Scott M. Graffius’ copyrighted property includes “Conflict”
🔴 Under Storming, Boston Scientific’s infringing material includes “Conflict”
🟢 Under Storming, Scott M. Graffius’ copyrighted property includes “Competition”
🔴 Under Storming, Boston Scientific’s infringing material includes “Competition”
🟢 Under Storming, Scott M. Graffius’ copyrighted property includes “High emotions”
🔴 Under Storming, Boston Scientific’s infringing material includes “High emotions”
🟢 Under Storming, Scott M. Graffius’ copyrighted property includes “Normalizing matters”
🔴 Under Storming, Boston Scientific’s infringing material includes “Normalizing matters”
🟢 Under Norming, Scott M. Graffius’ copyrighted property includes “Encouraging leadership”
🔴 Under Norming, Boston Scientific’s infringing material includes “Encouraging leadership”
🟢 Under Norming, Scott M. Graffius’ copyrighted property includes “Reconciliation”
🔴 Under Norming, Boston Scientific’s infringing material includes “Reconciliation”
🟢 Under Norming, Scott M. Graffius’ copyrighted property includes “Developing cohesion”
🔴 Under Norming, Boston Scientific’s infringing material includes “Developing cohesion”
🟢 Under Performing, Scott M. Graffius’ copyrighted property includes “Healthy system”
🔴 Under Performing, Boston Scientific’s infringing material includes “Healthy system”
🟢 Under Performing, Scott M. Graffius’ copyrighted property includes “Celebrating”
🔴 Under Performing, Boston Scientific’s infringing material includes “Celebrating”
🟢 Under Adjourning, Scott M. Graffius’ copyrighted property includes “Shift to process orientation”
🔴 Under Adjourning, Boston Scientific’s infringing material includes “Shift to process orientation”
🟢 Under Adjourning, Scott M. Graffius’ copyrighted property includes “Sadness”
🔴 Under Adjourning, Boston Scientific’s infringing material includes “Sadness”
🟢 Under Adjourning, Scott M. Graffius’ copyrighted property includes “Recognizing change”
🔴 Under Adjourning, Boston Scientific’s infringing material includes “Recognizing change”
Those are just some examples.
Corresponding visuals follow. Here's part 1 of 2.

And here's part 2 of 2.

Boston Scientific did not request nor receive permission to use Graffius' IP. Nevertheless, Boston Scientific used a significant portion (the majority) of Graffius' IP and Boston Scientific did not credit Graffius as the author and copyright owner.
Ethics, Integrity, and IP Rights Including Copyright
What are Boston Scientific's stated commitments to ethics, integrity, and copyright and other IP rights? Answers follow.
As reported at https://www.bostonscientific.com/en-US/corporate-responsibility/integrity.html, Boston Scientific’s priorities include: “We believe in strong corporate governance and business practices that reflect our priorities, values and commitment to ethics and integrity.” But Boston Scientific infringed on Graffius' copyright.

In a press release at https://news.bostonscientific.com/news-releases?item=58870, Jim Tobin, President and Chief Executive Officer of Boston Scientific, is reported as saying: “Boston Scientific was built on the strength of its intellectual property.” But Boston Scientific utilized Graffius' IP — and without permission or attribution.

The company’s ‘Code of Conduct’ at https://www.bostonscientific.com/content/dam/bostonscientific/corporate/citizenship/compliance-ethics/Code%20of%20Conduct/2022/2022_CodeofConduct_English.pdf states that: “Boston Scientific protects its intellectual property rights to patents, trade names, trademarks, copyrights, trade secrets, and other intellectual property. We also respect the intellectual property rights of others.” But Boston Scientific infringed on Graffius' IP rights.

Boston Scientific addresses copyright infringement at https://www.bostonscientific.com/en-US/medical-specialties/electrophysiology/CRM-YouTube-Disclaimer.html, among other places. There, it informs that: “It is strictly forbidden to make copies, whether partial or total and on whichever media without prior approval. Anyone failing to respect this provision will be guilty of copyright infringement and liable to criminal punishment according to the law.” As shown, Boston Scientific's content infringes on Graffius' copyright.

Status
Scott M. Graffius notified Boston Scientific Corporation of their infringement. Here's an excerpt from Graffius' respective email:
"I did not receive a request to use my ‘Phases of Team Development’ IP nor did I provide an authorization/license for use. A significant portion (the majority) of my IP was used. The use did not credit me as the author and copyright owner. The use has damaged the marketability and value of my IP. For those reasons, among others, your use is not ‘fair use’ nor ‘fair dealing.’ Your use infringes on my copyright."
"Immediately remove your infringing material from your website at the aforementioned link and anywhere else it is located or used, in any form — digital or hard copy."
"I reserve all rights in this serious matter."
As of the time of this article, Boston Scientific Corporation has not responded to the notice nor discontinued their infringement of Graffius' IP.
Post-publication notes appear at the end of this article.







About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, August 19). Boston Scientific Corporation Utilizes Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/bsci.html. DOI: 10.13140/RG.2.2.14032.32001.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 13 October 2024
Graffius notified Boston Scientific via email on 12 August 2024 about their violation of his intellectual property rights. This article was published on 19 August 2024.
As of today, 13 October 2024, Boston Scientific has not responded to Graffius’ notice of their violation. However, Graffius observed that Boston Scientific disabled access to their infringing content. Specifically, the https://r.mobirisesite.com/292221/assets/files/Stages-of-Group-Development-.pptx link that went to their infringing content before now displays an error page. A screen shot is below.

Again, Boston Scientific blatantly violated Graffius' copyright, damaging the marketability and value of his intellectual property. Copyright infringement is so serious that it is a Federal crime.
This consequential matter is currently open. It is not resolved.
Graffius reserves his rights. If Graffius opts to take legal action against Boston Scientific for their violation of his copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
Any additional updates will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/bsci-x
A link to the infringing PowerPoint file is here
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Johns Hopkins University Features the Work of Scott M. Graffius


Johns Hopkins University features Scott M. Graffius’ work!
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.
Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius' copyrighted 'Phases of Team Development' work is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute (Germany),
- IEEE,
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Oracle
- Torrens University Australia,
- UC San Diego,
- TBS Switzerland,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Yale University,
- and many others.
Johns Hopkins University (JHU) was added to the list. JHU Carey Business School features Graffius’ ‘Phases of Team Development’ IP in its Business Communications (BU 120.601) course, taught by Steven D. Cohen, Ph.D., M.P.P.
Excerpts from a related presentation follow.

The title page of the JHU presentation is shown above.

Page 2 of the JHU presentation is shown above.

Page 3 of the JHU presentation is shown above.
Current Edition of Graffius’ ‘Phases of Team Development’ IP
Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP is available at https://www.scottgraffius.com/blog/files/teams-2024.html.
About Johns Hopkins University
Johns Hopkins, founded in 1876, is America's first research university and home to nine world-class academic divisions working together as one university.
- The Johns Hopkins Carey Business School is the graduate business school of Johns Hopkins University, a private research university in Baltimore, Maryland. It was established in 2007 and offers full-time and part-time programs leading to the Master of Business Administration and Master of Science degrees.
- The School of Advanced International Studies’ interdisciplinary curriculum—delivered at locations on three continents and grounded in the study of international economics, international relations, and regional studies—prepares students to address the multifaceted challenges facing the world today.
- Krieger School of Arts and Sciences—comprised of 22 departments and 33 centers, programs, and institutes—is home to students interested in the arts, humanities, natural sciences, and social sciences.
- The School of Education prepares educators to make a difference in the lives of children and adults.
- The Whiting School of Engineering, a global leader in innovation and research, teaches students to think creatively while drawing upon mathematics and scientific principles to tackle difficult, real-world problems.
- The School of Medicine has revolutionized the education of physicians, the practice of medicine, and medical research nationally and internationally.
- The School of Nursing aims to improve health locally and globally through leadership and excellence in nursing education, research, practice, and service.
- Founded in 1857 as America’s first academy of music, the Peabody Institute trains musicians and dancers of every age and at every level through its degree-granting Conservatory and its community-based Preparatory.
- The Bloomberg School of Public Health educates scientists and public health professionals committed to the improvement of health and prevention of disease and disability around the world.
Visit https://www.jhu.edu/ to learn more.
About Business Communication (BU 120.601)
The JHU Business Communication (BU 120.601) course refines students’ skills in business writing, public speaking, and interpersonal communication. Through analyses and practice of communication strategies adopted by successful business professionals, students learn to write clearly and concisely, deliver compelling presentations, and construct effective arguments. See JHU’s course catalog at https://e-catalogue.jhu.edu/course-descriptions/management/ to learn more.
About Steven D. Cohen, Ph.D., M.P.P.
Steven D. Cohen is a Professor at the Johns Hopkins Carey Business School. He is well known for helping leaders communicate with confidence, influence, and authority. Dr. Cohen has been quoted in media outlets such as the Financial Times, Forbes, Vanity Fair, New York Magazine, and NBC News. To learn more about Professor Cohen, visit https://carey.jhu.edu/faculty/faculty-directory/steven-d-cohen-phd.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

How to Cite This Article
Graffius, Scott M. (2024, August 1). Johns Hopkins University Features the Work of Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/jhu-cbs.html. DOI: 10.13140/RG.2.2.35998.34889.

A PDF of this article is here
The short link for this article is https://bit.ly/jhu-cbs
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Oracle Featured Scott M. Graffius' IP on Team Tradecraft in Their Publication


Oracles Featured Scott M. Graffius' 'Phases of Team Development' IP in Their Publication
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.
Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius' 'Phases of Team Development' intellectual property is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute (Germany),
- IEEE,
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Torrens University Australia,
- UC San Diego,
- TBS Switzerland,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Yale University,
- and many others.
Today, Oracle was (re)added to the list. It incorporated Graffius' 'Phases of Team Development' intellectual property in its 2024 publication, CFOs as Growth Leaders. Images follow.

The cover page of Oracle's CFOs as Growth Leaders is shown above.

Page 7 of Oracle's CFOs as Growth Leaders is shown above.

A zoomed-in view of page 7 of Oracle's CFOs as Growth Leaders is shown above.
Oracle’s publication is available at https://www.netsuite.com/portal/resource/wp/business_mgt.shtml and https://bit.ly/oracle-cfo and other locations.
Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP is available at https://www.scottgraffius.com/blog/files/teams-2024.html and other locations.
Scott M. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. Oracle’s CFOs as Growth Leaders is copyright © Oracle. Oracle and NetSuite names and marks are the property of Oracle.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Oracle
Oracle Corporation is a multinational computer technology company. In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. The company sells database software and cloud computing. Oracle's core application software is a suite of enterprise software products, such as enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software, enterprise performance management (EPM) software, Customer Experience Commerce (CX Commerce) and supply chain management (SCM) software.
To learn more, visit https://www.oracle.com.

About Oracle NetSuite
For more than 25 years, Oracle NetSuite has helped organizations grow, scale, and adapt to change. NetSuite provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management, inventory management, human capital management, payroll, procurement, project management, and e-commerce software. Its solutions are used by more than 38,000 across 219 countries.
Visit https://www.netsuite.com/portal/home.shtml to learn more.

How to Cite This Article
Graffius, Scott M. (2024, June 13). Oracle Featured Scott M. Graffius' IP on Team Tradecraft in Their Publication. Available at: https://scottgraffius.com/blog/files/oracle-2024.html. DOI: 10.13140/RG.2.2.14627.05920.



A PDF of this article is here.
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

A Certification/Training Company Stole Scott M. Graffius' Copyrighted Property and Used It Word-For-Word: This Scandal is a Big "Dumpster Fire"


Including supporting information, this article is organized into nine sections:
- Introduction
- Overview of Graffius' Copyrighted 'Phases of Team Development' Property
- CertiProf Violated of Graffius' Intellectual Property Rights — CertiProf Infringed on Graffius' Copyright
- Conclusion
- About Scott M. Graffius
- About Copyright and Other IP Rights
- References/Sources
- Attributions and Other Notes
- How to Cite This Article


Introduction

It's important to be optimistic and focus on a bright future. However, we must also take a stand against those who commit evil acts, such as the violation of intellectual property rights. Copyright infringement, in particular, is a deplorable act of intellectual theft that displays a blatant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a shameful, unprofessional, dishonest, immoral, unethical, and illegal practice. Those who engage in copyright infringement should be identified and held accountable for their actions. Taking a stand against those who commit evil acts helps ensure that justice is served and that others are protected from harm.
IP rights are so important that IP theft is a federal crime.
Scott M. Graffius maintains, enforces, and protects his copyrights and other IP rights. When others infringe on Graffius’ IP rights, situations generally fall into one of two categories:
- IP owner Graffius notifies the offending party of their infringement and the required remediation, and the matter is resolved; or
- IP owner Graffius notifies the offending party of their infringement and the required remediation, and the offending party’s action or inaction necessitates that qualified attorney and/or a U.S. agency is engaged, and the matter is resolved.
Most situations fall under category 1. However, some offending parties seem determined to make an already bad situation worst; they fall under category 2.
This article covers the news that certification/training company CertiProf violated Scott M. Graffius’ intellectual property rights by misusing his ‘Phases of Team Development’ copyrighted 2018 property.
- CertiProf did not request nor receive permission to use Graffius’ IP.
- CertiProf used effectively all of Graffius’ respective IP.
- CertiProf used Graffius’ IP word-for-word.
- CertiProf used Graffius’ IP commercially — in its certification/training program, for its own financial benefit.
- CertiProf did not quote or attribute the work to Graffius, thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP.
For those reasons, CertiProf violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use’ — not even close!
Copyright infringement is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice.
Ensuring the integrity of intellectual property is paramount. Graffius is resolute in protecting and enforcing his copyrights and other IP rights.
This article presents facts — including visuals and additional evidence — and a critical analysis of this serious category 2 situation. It also covers the serious, multiple cases against CertiProf.


Overview of Graffius' Copyrighted 'Phases of Team Development' Property
Informed by the research of Bruce W. Tuckman, Ph.D. and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective on the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — and it’s inclusive of the characteristics/features/traits and strategies (based on data, and crafted in ‘plain English’ for optimal clarity and utility) for each phase.
The body of Graffius’ ‘Phases of Team Development’ article has text in typical — not bullet point — format. That content (typical format text from Graffius’ copyrighted article) was infringed upon by CertiProf.
(For reference only, Graffius’ same article includes a visual which incorporates a graph showing how performance varies by phase, as well as the characteristics/features/traits and strategies for each phase. The visual has text in bullet-point format. Again, the body of the article has text in typical — not bullet point — format; that typical format text was infringed upon by CertiProf.)
Graffius’ ‘Phases of Team Development’ IP is registered with the United States Copyright Office.
He initially developed his material in 2008, and he periodically refreshes it. An authorized respective example of his IP (2018 version) is here: https://www.scottgraffius.com/blog/files/Using-Bruce-Tuckmans-Phases-of-Team-Development.html and other locations. It is shown below as well.
The relevant (2018) version of Graffius’ copyrighted ‘Phases of Team Development’ is at the preceding link. He promoted his 2018 work via LinkedIn at https://www.linkedin.com/posts/scottgraffius_team-teamdevelopment-teamdynamics-activity-6567890493282361345-vrWP/ and other social media platforms.
(For reference only, the most current [2024] edition of Graffius' ‘Phases of Team Development’ is here: https://www.scottgraffius.com/blog/files/teams-2024.html.)
Here’s a macro/wide view of Graffius' copyrighted 2018 'Phases of Team Development.'

Here’s a zoomed-in view of Graffius' copyrighted 2018 'Phases of Team Development,' showing the relevant text.

Here’s a zoomed-in view of Graffius' copyrighted 2018 'Phases of Team Development,' showing his copyright statement.

As shown above, Graffius' copyright ownership details are clearly noted. Specifically: “© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.”

Conference organizers, businesses, professional organizations, government agencies, and universities around the world engage Graffius to deliver compelling talks and workshops. To date, he’s presented sessions at 91 conferences and other events across 25 countries, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States. His ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2023-2024-v23110907.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, many organizations have featured and used his ‘Phases of Team Development’ IP. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- GitHub,
- Hasso Plattner Institute Germany,
- IEEE,
- Life Sciences Trainers & Educators Network (LTEN),
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Torrens University Australia,
- UC San Diego,
- TBS Switzerland,
- UK Sports Institute,
- University of Galway Ireland,
- University of Waterloo Canada,
- U.S. Army,
- U.S. National Park Service,
- U.S. Tennis Association,
- Verizon,
- Virginia Tech,
- Yale University,
- and many others.


CertiProf Violated Graffius' Intellectual Property Rights — CertiProf Infringed on Graffius' Copyright
CertiProf’s website at https://certiprof.com/pages/about-us asserts that: “Through deep partnerships and a steadfast dedication to listening to our community, CertiProf has been enhancing professional lives since 2015.” And CertiProf reports at https://certiprof.com/ that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.
CertiProf shows at https://certiprof.com/blogs/news/certiprof-launches-agile-leader-certification-to-help-develop-agile-leadership-skills that “CertiProf launches Agile Leader certification to help develop agile leadership skills” on May 22, 2023. CertiProf indicates at https://certiprof.com/collections/agile/products/agile-leader-professional-certification-alpc that the Agile Leader training/certification product costs $150.00 and that it includes “Student Material in PDF Format.”
CertiProf did not request nor receive permission to use Graffius’ IP. Nevertheless, CertiProf included Graffius' 2018 IP in its 2023 respective student material for Agile Leader. And CertiProf used effectively all of Graffius’ respective IP. And CertiProf used Graffius’ IP word-for-word. And CertiProf used Graffius’ IP commercially — in its certification/training program, for its own financial benefit. And CertiProf did not quote or attribute the work to Graffius, thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP. For those reasons, CertiProf violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use.’
Evidence is archived and shown below. (Also see the 'Attributions and Other Notes' section. It's located towards the end of the article.)
For reference, here’s the cover image to CertiProf’s infringing 2023 publication.

Here’s page 63 of CertiProf’s infringing 2023 publication.

Here’s a zoomed-in view of page 63 of CertiProf’s infringing 2023 publication.

Here’s a view showing Graffius’ copyrighted 2018 content on Forming, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Forming.

Here’s a view showing Graffius’ copyrighted 2018 content on Storming, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Storming.

Here’s a view showing Graffius’ copyrighted 2018 content on Norming, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Norming.

Here’s a view showing Graffius’ 2018 copyrighted content on Performing, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Performing.

Here’s a view showing Graffius’ copyrighted 2018 content on Adjourning, and CertiProf’s 2023 infringement of Graffius’ copyrighted content on Adjourning.

CertiProf’s infringement of Graffius' copyright is also delineated next.
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the characteristics of Forming:
“Characteristics of Forming include questioning, socializing, displaying eagerness, focusing on group identity and purpose, and sticking to safe topics.”
🔴 This is an example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the characteristics of Forming in their 2023 Agile Leader publication:
“Characteristics of Forming include questioning, socializing, displaying eagerness, focusing on group identity and purpose, and sticking to safe topics.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on strategies for Forming:
“Strategies for this phase include taking the 'lead,' providing clear expectations and consistent instructions, and quick response times.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on strategies for Forming in their 2023 Agile Leader publication:
“Strategies for this phase include taking the 'lead,' providing clear expectations and consistent instructions, and quick response times.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the traits of Storming:
“Traits of Storming include resistance, lack of participation, conflict, competition, high emotions, and moving towards group norms.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the traits of Storming in their 2023 Agile Leader publication:
“Traits of Storming include resistance, lack of participation, conflict, competition, high emotions, and moving towards group norms.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Storming:
“Strategies for this stage include normalizing matters and encouraging leadership.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies of Storming in their 2023 Agile Leader publication:
“Strategies for this stage include normalizing matters and encouraging leadership.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the features of Norming:
“Features of Norming include reconciliation, relief, lowered anxiety, members are engaged and supportive, and developing cohesion.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the features of Norming in their 2023 Agile Leader publication:
“Features of Norming include reconciliation, relief, lowered anxiety, members are engaged and supportive, and developing cohesion.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Norming:
“Strategies for this phase include recognizing individual and group efforts, providing learning opportunities and feedback, and monitoring the 'energy' of the group.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies for Norming in their 2023 Agile Leader publication:
“Strategies for this phase include recognizing individual and group efforts, providing learning opportunities and feedback, and monitoring the 'energy' of the group.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s my content on the characteristics of Performing: content on the characteristics of Performing:
“Characteristics of Performing include demonstrations of interdependence, healthy system, ability to effectively produce as a team, and balance of task and process orientation.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the characteristics of Performing in their 2023 Agile Leader publication:
“Characteristics of Performing include demonstrations of interdependence, healthy system, ability to effectively produce as a team, and balance of task and process orientation.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Performing:
“Strategies for this stage include celebrating, 'guide from the side' (minimal intervention), encouraging group decision-making and problem-solving, and providing opportunities to share learning across teams.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies for Performing in their 2023 Agile Leader publication:
“Strategies for this stage include celebrating, 'guide from the side' (minimal intervention), encouraging group decision-making and problem-solving, and providing opportunities to share learning across teams.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the traits of Adjourning:
“Traits of Adjourning include a shift to process orientation, sadness, and recognition of team and individual efforts.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the traits of Adjourning in their 2023 Agile Leader publication:
“Traits of Adjourning include a shift to process orientation, sadness, and recognition of team and individual efforts.”
🟢 From Graffius' copyrighted 2018 'Phases of Team Development' IP, here’s his content on the strategies for Adjourning:
“Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations, and providing an opportunity for acknowledgments.”
🔴 This is another example of CertiProf violating the copyright of Graffius' 2018 'Phases of Team Development' IP. CertiProf has the following infringing content on the strategies for Adjourning in their 2023 Agile Leader publication:
“Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations, and providing an opportunity for acknowledgments.”
The conclusion is next.



Conclusion
Certification/training company CertiProf violated Scott M. Graffius’ intellectual property rights by misusing his ‘Phases of Team Development’ copyrighted property.
- CertiProf did not request nor receive permission to use Graffius’ IP.
- CertiProf used effectively all of Graffius’ respective IP.
- CertiProf used Graffius’ IP word-for-word.
- CertiProf used Graffius’ IP commercially — in its certification/training program, for its own financial benefit.
- CertiProf did not quote or attribute the work to Graffius, thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP.
For the above reasons, CertiProf violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use.’
Copyright infringement is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice.
CertiProf's outrageous infringement has damaged the marketability and value of Graffius' ‘Phases of Team Development’ IP.
Ensuring the integrity of intellectual property is paramount. Graffius is resolute in protecting and enforcing my copyrights and other IP rights.
Graffius will seek, and obtain, the maximum penalties allowed by law. It will include special remedies against CertiProf for “willful infringement.”
Additionally, the U.S. Copyright Office informs that: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation."
Furthermore, the National Intellectual Property Rights Coordination Center (IPR Center) recently received details on this case. The IPR Center combats copyright infringement and other intellectual property theft and related crimes through coordinated efforts with domestic and international partners. It operates under the auspices of U.S. Immigration and Customs Enforcement (ICE), which is a component of the Department of Homeland Security (DHS).
These are serious federal cases against CertiProf, involving significant financial and other consequences.

CertiProf might find themselves wishing they had a certification in avoiding legal entanglements.

To learn more, check out the following additional sections to this article:
- About Scott M. Graffius,
- About Copyright and Other Intellectual Property Rights,
- References/Sources,
- Attributions and Other Notes, and
- How to Cite This Article.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.




About Copyright and Other Intellectual Property Rights
For copyright/IP infringement cases, it is recommended that you consult a qualified attorney.
Infringement of copyright and other intellectual property (IP) rights is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice. IP rights are so important that IP theft is a federal crime.
To learn about copyrights, visit the United States Copyright Office’s website at https://www.copyright.gov.
The Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft publication by the Criminal Division of the U.S. Department of Justice is a good resource.
The Intellectual Property Rights (IPR) Center coordinates the U.S. government’s response to intellectual property crimes. Visit their website at https://www.iprcenter.gov to learn more.
See References/Sources — the next section of this article — for additional information.


References/Sources
Select bibliography:
- Agile Alliance (n.d.). Agile Alliance. Available at: https://www.agilealliance.org. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- American National Standards Institute (ANSI) (n.d.). American National Standards Institute. Available at: https://www.ansi.org. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- Bartlett, Tom (2021, August 12). The Vaccine Scientist Spreading Vaccine Misinformation. The Atlantic. Available at: https://www.theatlantic.com/science/archive/2021/08/robert-malone-vaccine-inventor-vaccine-skeptic/619734/.
- Blaskovic, Andrew K.; Rusk, John-David; Parker, Victor C.; and Payne, Bryson R. (2022). Cybercrime and Intellectual Property Theft: An Analysis of Modern Digital Forensics. In book: Proceedings of the Future Technologies Conference (FTC) 2022, Volume 2. DOI: 10.1007/978-3-031-18458-1_36.
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- Dolgin, Elie (2021, September 14). The Tangled History of mRNA Vaccines. Nature. Available at: https://www.nature.com/articles/d41586-021-02483-w.
- Dyer, Jeff; Furr, Nathan; Lefrandt, Chris; and Howell, Taeya (2023, January 17). Innovation Depends on Intellectual Honesty. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/why-innovation-depends-on-intellectual-honesty/.
- Exceptional PPM and PMO Solutions (n.d.). Rate Card for 2023-2024. Available at: https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2023-2024-v23110907.pdf.
- Graffius, Scott M. (2021, January 4). Phases of Team Development (Update for 2021). DOI: 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2021, January 4). Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update. Available at: https://www.scottgraffius.com/blog/files/team-21.html.
- Graffius, Scott M. (n.d.). Intellectual Property (IP). Available at: https://www.scottgraffius.com/intellectual-property.html.
- Graffius, Scott M. (n.d.). Public Speaker. Available at: https://scottgraffius.com/publicspeaker.html.
- Hartline, Devlin (2016, September 26). Criminal Copyright Infringement is Crime of "Moral Turpitude." George Mason University Center for Intellectual Property x Innovation Policy. Available at: https://cip2.gmu.edu/2016/09/26/criminal-copyright-infringement-is-crime-of-moral-turpitude/.
- Huppert, Elizabeth; and Levine, Emma (2023, August 31). The Rise of Dishonest Leaders: Causes and Solutions. Academy of Management Perspectives, 37 (3). DOI: 10.5465/amp.2021.0063.
- IT Certification Council (ITCC) (n.d.). IT Certification Council. Available at: https://itcertcouncil.org. [Note: CertiProf reports that it has “Strategic Alliances” with four organizations: IT Certification Council (ITCC), Agile Alliance, American National Standards Institute (ANSI), and Credly by Pearson.]
- Kenton, Will (2022, August 23). What Is a Whistleblower? Protections, Law, Importance, and Example. Available at: https://www.investopedia.com/terms/w/whistleblower.asp.
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- National Intellectual Property Rights Coordination Center (IPR Center) (n.d.). About the Center. Available at: https://www.iprcenter.gov/about.
- Popomaronis, Tom (2020, August 20). These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame. Entrepreneur. Available at: https://www.entrepreneur.com/business-news/these-11-famously-disgraced-ceos-have-entered-the/354739.
- Rivera, Kristin; and Karlsson, Per-Ola (2017, June 6). CEOs Are Getting Fired for Ethical Lapses More Than They Used To. Harvard Business Review. Available at: https://hbr.org/2017/06/ceos-are-getting-fired-for-ethical-lapses-more-than-they-used-to.
- Smith, Isaac H.; Kouchaki, Maryam; and Wareham, Justin (2021, April 14). The Price Leaders Pay for Cutting Ethical Corners. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/the-price-leaders-pay-for-cutting-ethical-corners/.
- Steffen, Thomas (2019, May 24). For CEOs, Integrity Is the Best Policy. Yale School of Management. Available at: https://insights.som.yale.edu/insights/for-ceos-integrity-is-the-best-policy.
- Sterne, Robert; and Chaplick, Trevor (2005, February). Why Directors Must Take Responsibility for Intellectual Property. Intellectual Asset Management Magazine. Available at: https://www.wsgr.com/PDFSearch/IP_RESPONSIBILTY.pdf.
- Stim, Richard (2024). Patent, Copyright & Trademark: An Intellectual Property Desk Reference (18th Edition). Berkeley, California: Nolo.
- Stubben, Stephen; and Welch Kyle (2018, November 14). Whistleblowers Keep Companies Healthy. Harvard Business Review. Available at: https://hbr.org/2018/11/research-whistleblowers-are-a-sign-of-healthy-companies.
- Thomson Reuters (2022, December 16). Copyright Litigation 101. Available at: https://legal.thomsonreuters.com/blog/copyright-litigation-101/.
- United States Copyright Office (USCO) (n.d.). Can I Use Someone Else's Work? Can Someone Else Use Mine? (Excerpt: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation.") Available at: https://copyright.gov/help/faq/faq-fairuse.html.
- United States Copyright Office (USCO) (n.d.). Welcome to the U.S. Copyright Office. Available at: https://www.copyright.gov.
- United States Department of Homeland Security (DHS) (n.d.). Intellectual Property Theft and Commercial Fraud. Available at: https://www.dhs.gov/hsi/investigate/intellectual-property-and-commercial-fraud.
- United States Department of Homeland Security (US DHS) (n.d.). Intellectual Property Rights. Available at: https://www.dhs.gov/intellectual-property-rights.
- United States Department of Justice (DOJ) (2006, September). Prosecuting Intellectual Property Crimes (Third Edition). Computer Crime and Intellectual Property Section, Criminal Division of the United States Department of Justice. Available at: https://www.govinfo.gov/content/pkg/GOVPUB-J31-PURL-gpo24938/pdf/GOVPUB-J31-PURL-gpo24938.pdf.
- United States Department of Justice (DOJ) (n.d.). Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft (Third Edition). Available at: https://www.justice.gov/criminal/criminal-ccips/file/891011/dl.
- United States Department of Justice (DOJ), Office of the Inspector General (OIG) (n.d.). Whistleblower Rights and Protections. Available at: https://oig.justice.gov/hotline/whistleblower-protection.
- United States Patent and Trademark Office (USPTO) (2013, July 24). Copyright Policy, Creativity, and Innovation in the Digital Economy. Available at: https://www.uspto.gov/sites/default/files/news/publications/copyrightgreenpaper.pdf.
- Vitasek, Kate (2022, November 29). The Role of Honesty in Success (and Why Cutting Corners is a Bad Idea). Forbes. Available at: https://forbes.com/sites/katevitasek/2022/11/29/the-role-of-honesty-in-success-and-why-cutting-corners-is-a-bad-idea/.


Attributions and Other Notes
Certification/training company CertiProf violated Scott M. Graffius’ intellectual property (IP) rights by misusing his ‘Phases of Team Development’ copyrighted 2018 property. CertiProf did not request nor receive permission to use Graffius’ IP, it used effectively all of Graffius’ respective IP, it used Graffius’ IP word-for-word, it used Graffius’ IP commercially (in its certification/training program, for its financial benefit), and it did not quote or attribute the work to Graffius (thereby falsely leading readers to believe that it was the author and owner of Graffius’ IP). For those reasons, CertiProf clearly violated Graffius’ IP rights. Specifically, CertiProf infringed on Graffius’ copyright; CertiProf’s use was not ‘fair use.’
In accordance with the fair use doctrine, thumbnails of two (out of 89) pages from CertiProf’s 2023 Agile Leader Professional Certification (ALPC) document are used with attribution for purposes of news reporting and critical analysis. Those highly limited excerpts are of the cover page and page 63 (on page 63, CertiProf illegally includes Graffius’ 2018 copyrighted property). Those excerpts provide crucial insight into CertiProf’s violation of Graffius’ IP, allowing readers to better understand the context and implications of the copyright infringement. This approach enhances transparency and facilitates informed public discourse.
CertiProf name, marks, and content — except for what they stole from others — are the property of CertiProf LLC.
Scott M. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. All rights reserved.


How to Cite This Article
Graffius, Scott M. (2024, June 25). A Certification/Training Company Stole Scott M. Graffius' Copyrighted Property and Used It Word-For-Word: This Scandal is a Big "Dumpster Fire." Available at: https://scottgraffius.com/blog/files/dumpster-fire.html. DOI: 10.13140/RG.2.2.20473.89445.




About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is https://bit.ly/evil-cp
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' Intellectual Property


Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' IP
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.
Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius' 'Phases of Team Development' intellectual property is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute (Germany),
- IEEE,
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Torrens University Australia,
- UC San Diego,
- TBS Switzerland,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Yale University,
- and many others.
Semiconductor manufacturing firm Lam Research was added to the list.
Here's email 1 of 5: The request from Lam Research to Graffius. (Personal, sensitive, or confidential information is redacted throughout.)

Here's email 2 of 5: Response from Graffius to Lam Research.

Here's email 3 of 5: Response from Lam Research to Graffius.

Here's email 4 of 5: Response from Graffius to Lam Research.

And here's email 5 of 5: Response from Lam Research to Graffius.

Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP including how to request permission and more is provided later in this article.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Graffius' Copyrighted 'Phases of Team Development'
Graffius' intellectual property was briefly covered earlier in this article. This section provides additional information.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, select here.

The visual from the 2024 edition of Graffius' 'Phases of Team Development' is shown above.

About Lam Research
Lam Research Corporation is a global supplier of innovative wafer fabrication equipment and services to the semiconductor industry. Lam's products and services enable customers to build smaller and better performing devices. Today, most advanced chips are built with Lam technology. Lam Research combines superior systems engineering, technology leadership, and a strong values-based culture, with an unwavering commitment to its customers. Lam Research (Nasdaq: LRCX) is a FORTUNE 500® company headquartered in Fremont, California, with operations around the globe. Visit https://www.lamresearch.com to learn more.

How to Cite This Article
Graffius, Scott M. (2024, June 13). Semiconductor Manufacturing Firm Lam Research Features Scott M. Graffius' 'Phases of Team Development' Intellectual Property. Available at: https://scottgraffius.com/blog/files/lam.html. DOI: 10.13140/RG.2.2.34699.30246.

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius' Intellectual Property Was Utilized by Robert W. Malone, MD


Introduction
Intellectual property (IP)—including copyrights, trademarks, trade secrets, patents, and algorithms—is a strategic asset that provides significant value. IP rights ensure creators can benefit from their hard work, discovery, and innovation. Infringement can damage the marketability and value of the IP. IP rights are so important that IP theft is a federal crime.
Scott M. Graffius maintains, enforces, and protects his copyrights and other IP rights.
This article covers the news that Robert W. Malone, MD used Graffius’ copyrighted 'Phases of Team Development' intellectual property in his book. However:
- Malone did not request nor receive permission to use Graffius’ intellectual property;
- Malone used Graffius’ copyrighted content word-for-word;
- Malone used Graffius’ intellectual property commercially—in his book;
- Malone used a significant amount of Graffius' copyrighted property; and
- Malone did not cite, reference or otherwise attribute Graffius’ respective IP content to Graffius.
Ensuring the integrity of intellectual property is paramount to Graffius. He is resolute in protecting and enforcing his copyrights and other IP rights.
This article presents facts—including visuals and additional evidence—and a critical analysis of this consequential matter.

Overview of Graffius' Copyrighted 'Phases of Team Development' IP
Informed by the research of Bruce W. Tuckman, Ph.D. and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ IP. It’s a unique perspective on the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — and it’s inclusive of the characteristics and strategies for each phase.
Graffius published his 'Phases of Team Development' work as an article, among other mediums. The body of his article has text in typical — not bullet point — format. The typical format text by Graffius was used by Malone.
(For reference only, Graffius' same article includes a visual which incorporates a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. The visual has text in bullet-point format. Again, the body of the article has text in typical — not bullet point — format; that typical format text by Graffius was used by Malone.)
Graffius' ‘Phases of Team Development’ IP is registered with the United States Copyright Office.
Graffius initially developed his material in 2008, and he periodically refreshes it. In this case, the applicable edition is 2021. An example is here and other locations.
(For reference only, the most current [2024] edition of his 'Phases of Team Development' is here.)
Here’s a macro/wide view of Graffius' respective 2021 IP.

Here’s another macro/wide view of Graffius' respective 2021 IP, showing the main body of the article.

Here’s a zoomed-in view of Graffius' respective 2021 IP, showing the applicable text.

Here’s a zoomed-in view of Graffius' respective 2021 IP, showing his copyright information.

Graffius' copyright ownership details are clearly noted: "Copyright © 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius."
Graffius presented his 2021 'Phases of Team Development' IP via multiple channels/platforms in 2021. Select examples include:
- Graffius’ blog (January 4, 2021) at: here.
- Graffius’ ResearchGate account (January 4, 2021) at: here.
- Graffius’ Twitter (now called X) account; one of many examples is (January 17, 2021) at: here.
- And some of Graffius’ appearances at conferences and other events; one example is Graffius’ talk at the IEEE’s ‘IEEE Day’ 2021 Event (October 5, 2021), a recording of his session is at: here.
Conference organizers, businesses, professional organizations, government agencies, and universities around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
His 'Phases of Team Development' IP is central and key to many of those sessions. Graffius' rate card and a listing of his engagements are here and here, respectively.

With an authorization/license from Graffius, many organizations have featured and used his 'Phases of Team Development' IP. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Boston University,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- London South Bank University,
- Microsoft,
- New Zealand Government,
- Torrens University Australia,
- UK Sports Institute,
- University of Galway Ireland,
- U.S. National Park Service,
- U.S. Tennis Association,
- Virginia Tech,
- Yale University,
- and many others.
Robert W. Malone's Unauthorized, Word-for-Word, Commercial, Significant Amount, and Unattributed Use of Graffius' Intellectual Property

As already covered, Graffius' copyright ownership details are clearly noted: "Copyright © 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius."
Robert W. Malone, MD used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his 2022 book, Lies My Gov’t Told Me: And the Better Future Coming. However:
- Malone did not request nor receive permission to use Graffius’ intellectual property;
- Malone used Graffius’ copyrighted content word-for-word;
- Malone used Graffius’ intellectual property commercially—in his book;
- Malone used a significant amount of Graffius' copyrighted property; and
- Malone did not cite, reference or otherwise attribute Graffius’ respective IP content to Graffius.
Evidence is archived. Visuals and additional information follows.
A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Forming. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Storming. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Norming. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Performing. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

A comparison is also delineated next.
🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Forming includes:
"include displaying eagerness, socializing, generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning."
🔴 From page 376 of Malone's 2022 book, Forming includes:
"include displaying eagerness, socializing, generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning."
🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Storming includes:
"resistance, lack of participation, conflict related to differences of feelings and opinions, competition, high emotions, and starting to move towards group norms."
🔴 From page 376 of Malone's 2022 book, Storming includes:
"resistance, lack of participation, conflict related to differences of feelings and opinions, competition, high emotions, and starting to move towards group norms."
🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Norming includes:
"improved sense of purpose and understanding of goals, higher confidence, improved commitment, team members are engaged and supportive, relief—lowered anxiety, and starting to develop cohesion."
🔴 From page 376 of Malone's 2022 book, Norming includes:
"improved sense of purpose and understanding of goals, higher confidence, improved commitment, team members are engaged and supportive, relief—lowered anxiety, and starting to develop cohesion."
🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Performing includes:
"Characteristics of Performing include higher motivation, elevated trust and empathy, individuals typically deferring to the team's needs, effective production, consistent performance, and demonstrations of interdependence and self-management (also referred to as self-organization)."
🔴 From page 376 of Malone's 2022 book, Performing includes:
"Characteristics of Performing include higher motivation, elevated trust and empathy, individuals typically deferring to the team's needs, effective production, consistent performance, and demonstrations of interdependence and self-management (also referred to as self-organization)."
The indisputable proof shows that Malone used Graffius' copyrighted property.

Conclusion
Again, Graffius' copyright ownership details are clearly noted: "Copyright © 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius."
Robert W. Malone, MD used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his book and:
- Malone did not request nor receive permission to use Graffius’ intellectual property;
- Malone used Graffius’ copyrighted content word-for-word;
- Malone used Graffius’ intellectual property commercially—in his book;
- Malone used a significant amount of Graffius' copyrighted property; and
- Malone did not cite, reference or otherwise attribute Graffius’ respective IP content to Graffius.
What Malone did was alarming and profoundly concerning. When others have done something not to Malone's liking or what he thought was wrong, Malone has been known to publicly criticize and characterize them as having "no moral compass." Examples are here and here.
Ensuring the integrity of intellectual property is paramount to Graffius. He is resolute in protecting and enforcing his copyrights and other IP rights.
This case is currently open.
Read on for additional information, including:
- About Scott M. Graffius;
- About Robert W. Malone;
- About Book by Robert W. Malone;
- About Copyright and Other Intellectual Property Rights;
- References/Sources; and
- How to Cite This Article.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Robert W. Malone
Robert Wallace Malone is a physician and biochemist. His early work focused on mRNA technology, pharmaceuticals, and drug repurposing research. He's the author of the bestselling book, Lies My Gov't Told Me: And the Better Future Coming. Malone used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his book. Malone did not request nor receive permission to use Graffius’ intellectual property (IP). Yet, Malone used Graffius’ IP word-for word; he used it commercially—in his book, for his financial gain; he used a significant amount of it; and he did not cite, reference or otherwise attribute Graffius’ respective IP content to Graffius.

About Book by Robert W. Malone
Malone, Robert W. (2022, December). Lies My Gov't Told Me: And the Better Future Coming. ISBN-13: 978-1510773240. New York City, New York: Skyhorse Publishing.

About Copyright and Other Intellectual Property Rights
For copyright/IP infringement cases, it is recommended that you consult a qualified attorney.
Infringement of copyright and other intellectual property (IP) rights is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice. IP rights are so important that IP theft is a federal crime.
To learn about copyrights, visit the United States Copyright Office’s website at https://www.copyright.gov.
The Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft publication by the Criminal Division of the U.S. Department of Justice is a good resource.
The Intellectual Property Rights (IPR) Center coordinates the U.S. government’s response to intellectual property crimes. Visit their website at https://www.iprcenter.gov to learn more.
See the References/Sources section for additional information.


References/Sources
Select bibliography:
- Bartlett, Tom (2021, August 12). The Vaccine Scientist Spreading Vaccine Misinformation. The Atlantic. Available at: https://www.theatlantic.com/science/archive/2021/08/robert-malone-vaccine-inventor-vaccine-skeptic/619734/.
- Blaskovic, Andrew K.; Rusk, John-David; Parker, Victor C.; and Payne, Bryson R. (2022). Cybercrime and Intellectual Property Theft: An Analysis of Modern Digital Forensics. In book: Proceedings of the Future Technologies Conference (FTC) 2022, Volume 2. DOI: 10.1007/978-3-031-18458-1_36.
- Dolgin, Elie (2021, September 14). The Tangled History of mRNA Vaccines. Nature. Available at: https://www.nature.com/articles/d41586-021-02483-w.
- Dyer, Jeff; Furr, Nathan; Lefrandt, Chris; and Howell, Taeya (2023, January 17). Innovation Depends on Intellectual Honesty. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/why-innovation-depends-on-intellectual-honesty/.
- Exceptional PPM and PMO Solutions (n.d.). Rate Card for 2023-2024. Available at: https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2023-2024-v23110907.pdf.
- Graffius, Scott M. (2021, January 4). Phases of Team Development (Update for 2021). DOI: 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2021, January 4). Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update. Available at: https://www.scottgraffius.com/blog/files/team-21.html.
- Graffius, Scott M. (n.d.). Intellectual Property (IP). Available at: https://www.scottgraffius.com/intellectual-property.html.
- Graffius, Scott M. (n.d.). Public Speaker. Available at: https://scottgraffius.com/publicspeaker.html.
- Hartline, Devlin (2016, September 26). Criminal Copyright Infringement is Crime of "Moral Turpitude." George Mason University Center for Intellectual Property x Innovation Policy. Available at: https://cip2.gmu.edu/2016/09/26/criminal-copyright-infringement-is-crime-of-moral-turpitude/.
- Huppert, Elizabeth; and Levine, Emma (2023, August 31). The Rise of Dishonest Leaders: Causes and Solutions. Academy of Management Perspectives, 37 (3). DOI: 10.5465/amp.2021.0063.
- Kenton, Will (2022, August 23). What Is a Whistleblower? Protections, Law, Importance, and Example. Available at: https://www.investopedia.com/terms/w/whistleblower.asp.
- Malone, Robert W. (2023, August 8). Demonic Nihilism. Substack. Available at: https://rwmalonemd.substack.com/p/demonic-nihilism.
- Malone, Robert W. (2023, January 6). Project Veritas has Broken Pfizer's Gain-of-Function Research Program Wide Open. Substack. Available at: https://rwmalonemd.substack.com/p/project-veritas-has-broken-pfizers.
- Malone, Robert W. (2022, December). Lies My Gov't Told Me: And the Better Future Coming. ISBN-13: 978-1510773240. New York City, New York: Skyhorse Publishing.
- McGregor, Jena. (2017, May 15). More CEOs are Getting Forced Out for Ethical Violations. Washington Post. Available at: https://www.washingtonpost.com/news/on-leadership/wp/2017/05/15/more-ceos-are-getting-forced-out-for-ethics-violations/.
- National Intellectual Property Rights Coordination Center (IPR Center) (n.d.). About the Center. Available at: https://www.iprcenter.gov/about.
- Popomaronis, Tom (2020, August 20). These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame. Entrepreneur. Available at: https://www.entrepreneur.com/business-news/these-11-famously-disgraced-ceos-have-entered-the/354739.
- Rivera, Kristin; and Karlsson, Per-Ola (2017, June 6). CEOs Are Getting Fired for Ethical Lapses More Than They Used To. Harvard Business Review. Available at: https://hbr.org/2017/06/ceos-are-getting-fired-for-ethical-lapses-more-than-they-used-to.
- Smith, Isaac H.; Kouchaki, Maryam; and Wareham, Justin (2021, April 14). The Price Leaders Pay for Cutting Ethical Corners. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/the-price-leaders-pay-for-cutting-ethical-corners/.
- Steffen, Thomas (2019, May 24). For CEOs, Integrity Is the Best Policy. Yale School of Management. Available at: https://insights.som.yale.edu/insights/for-ceos-integrity-is-the-best-policy.
- Sterne, Robert; and Chaplick, Trevor (2005, February). Why Directors Must Take Responsibility for Intellectual Property. Intellectual Asset Management Magazine. Available at: https://www.wsgr.com/PDFSearch/IP_RESPONSIBILTY.pdf.
- Stim, Richard (2024). Patent, Copyright & Trademark: An Intellectual Property Desk Reference (18th Edition). Berkeley, California: Nolo.
- Stubben, Stephen; and Welch Kyle (2018, November 14). Whistleblowers Keep Companies Healthy. Harvard Business Review. Available at: https://hbr.org/2018/11/research-whistleblowers-are-a-sign-of-healthy-companies.
- Thomson Reuters (2022, December 16). Copyright Litigation 101. Available at: https://legal.thomsonreuters.com/blog/copyright-litigation-101/.
- United States Copyright Office (USCO) (n.d.). Can I Use Someone Else's Work? Can Someone Else Use Mine? (Excerpt: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation.") Available at: https://copyright.gov/help/faq/faq-fairuse.html.
- United States Copyright Office (USCO) (n.d.). Welcome to the U.S. Copyright Office. Available at: https://www.copyright.gov.
- United States Department of Homeland Security (DHS) (n.d.). Intellectual Property Theft and Commercial Fraud. Available at: https://www.dhs.gov/hsi/investigate/intellectual-property-and-commercial-fraud.
- United States Department of Homeland Security (US DHS) (n.d.). Intellectual Property Rights. Available at: https://www.dhs.gov/intellectual-property-rights.
- United States Department of Justice (DOJ) (n.d.). Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft (Third Edition). Available at: https://www.justice.gov/criminal/criminal-ccips/file/891011/dl.
- United States Department of Justice (DOJ), Office of the Inspector General (OIG) (n.d.). Whistleblower Rights and Protections. Available at: https://oig.justice.gov/hotline/whistleblower-protection.
- United States Patent and Trademark Office (USPTO) (2013, July 24). Copyright Policy, Creativity, and Innovation in the Digital Economy. Available at: https://www.uspto.gov/sites/default/files/news/publications/copyrightgreenpaper.pdf.
- Vitasek, Kate (2022, November 29). The Role of Honesty in Success (and Why Cutting Corners is a Bad Idea). Forbes. Available at: https://forbes.com/sites/katevitasek/2022/11/29/the-role-of-honesty-in-success-and-why-cutting-corners-is-a-bad-idea/.


How to Cite This Article
Graffius, Scott M. (2024, June 6). Scott M. Graffius' Intellectual Property Was Utilized by Robert W. Malone, MD. Available at: https://scottgraffius.com/blog/files/ip-theft.html.

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is https://bit.ly/theft-ip
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

U.S. Department of Energy Quoted Scott M. Graffius


Including supporting information, this short article is organized into six sections:
- Main Section of Article: United States Department of Energy Quoted Scott M. Graffius
- About the US DOE Publication
- About the US DOE
- About Scott M. Graffius
- About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
- How to Cite This Article

United States Department of Energy Quoted Scott M. Graffius
A publication of the U.S. Department of Energy (US DOE) included an excerpt from Scott M. Graffius’ award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. The US DOE publication is:
Pacific Northwest National Laboratory, Battelle Memorial Institute, and the United States Department of Energy (2020). Grid Modernization: Metrics Analysis (GMLC1.1) – Executive Summary, Vol.1. Alexandria, VA: National Technical Information Service.
Details including visuals and more follow.

The cover page of the respective US DOE publication is shown above. As noted, the document available to the public (shown) is marked with "DRAFT."

Page iii of the US DOE publication is above. It shows the quote from Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book. As noted, the US DOE document available to the public (shown) is marked with "DRAFT."
Read on for more on the US DOE publication, the US DOE, Scott M. Graffius, and Graffius' book.

About the US DOE Publication
The respective publication is:
Pacific Northwest National Laboratory, Battelle Memorial Institute, and the United States Department of Energy (2020). Grid Modernization: Metrics Analysis (GMLC1.1) – Executive Summary, Vol.1. Alexandria, VA: National Technical Information Service.
As an overview, excerpts from the document follow.
"This document summarizes the accomplishments of a three-year project funded by the U.S. Department of Energy (DOE) under its Grid Modernization Initiative, which is working across DOE to create the modern grid of the future. The project, titled 'Grid Modernization Laboratory Consortium (GMLC) 1.1: Metrics Analysis' (hereafter GMLC Metrics project) was undertaken by the Grid Modernization Laboratory Consortium (GMLC) Metrics team (hereafter GMLC Metrics team), which consists of national laboratory sub-teams each dedicated to developing one of six volumes in the set of reference documents about new grid metrics."
"This first volume describes the importance of metrics for grid modernization and then introduces the six categories of metrics DOE has developed to guide the Grid Modernization Initiative—(1) reliability, (2) resilience, (3) flexibility, (4) sustainability, (5) affordability, and (6) security. It then describes the approach the Grid Metrics team took to working directly with industry stakeholders to develop new grid metrics and demonstrate their use. This report is accompanied by six separate reference documents that provide more detail about the work of the GMLC Metrics sub-teams on each of the six metrics categories and assess the current uses of metrics in these each of the categories to inform grid modernization."
The publication is available at: https://gmlc.doe.gov/sites/default/files/2021-08/GMLC1.1_Vol1_Executive_Summary_ackn_draft.pdf.

About the US DOE
The mission of the US DOE is to ensure America’s security and prosperity by addressing its energy, environmental and nuclear challenges through transformative science and technology solutions.
- Energy: Catalyze the timely, material, and efficient transformation of the nation’s energy system and secure U.S. leadership in energy technologies.
- Science and Innovation: Maintain a vibrant U.S. effort in science and engineering as a cornerstone of our economic prosperity with clear leadership in strategic areas.
- Nuclear Safety and Security: Enhance nuclear security through defense, nonproliferation, and environmental efforts.
- Management and Operational Excellence: Establish an operational and adaptable framework that combines the best wisdom of all Department stakeholders to maximize mission success.
Visit https://www.energy.gov/ to learn more.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

How to Cite This Article
Graffius, Scott M. (2024, May 28). U.S. Department of Energy Quoted Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/usdoe-2024.html. DOI: 10.13140/RG.2.2.30346.07364.

The short link for this article is https://bit.ly/us-doe
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Pudgy Penguins CEO Luca Netz Used Scott M. Graffius' Intellectual Property


If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

Scott M. Graffius' Copyrighted 'Phases of Team Development' Copyrighted
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius' intellectual property (IP) is registered with the United States Copyright Office.
Graffius initially developed his ‘Phases of Team Development’ unique material in 2008, and he periodically refreshes it.
For reference, the visual from the edition applicable to this case (4 January 2021 edition) is shown below [Exhibit 1] and is available at: https://dx.doi.org/10.13140/RG.2.2.22040.42246. The integrated text applies.

As shown above, Graffius’ copyright ownership details are integrated into and appear on his copyrighted property. Specifically, it reads: "Copyright © 2008-2021 Scott M. Graffius. All rights reserved. For permission requests, contact scott@scottgraffius.com."
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.

Graffius ‘Phases of Team Development’ IP is central and key to many of those sessions. His rate card and a listing of his engagements are at https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2024-2025-v24071607.pdf and https://scottgraffius.com/publicspeaker.html, respectively.
With an authorization/license from Graffius, his ‘Phases of Team Development’ IP is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- Deimos Aerospace,
- DevOps Institute,
- Ford Motor Company,
- Hasso Plattner Institute,
- IEEE,
- Johns Hopkins University,
- LeadingEng,
- London South Bank University,
- Manufacturers Alliance,
- Microsoft,
- New Zealand Government,
- Oracle,
- TBS Switzerland,
- Torrens University Australia,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- Virginia Tech,
- Warsaw University,
- Yale University,
- and many others.
Copyrights protect the intellectual property rights of creators, ensuring they receive recognition and compensation for their work, thus incentivizing creativity and innovation. Graffius is vigilant in upholding, protecting and enforcing his copyrights and other IP rights.


Pudgy Penguins CEO 'Luca Netz' (Luca Schnetzler) Used
Scott M. Graffius’ Intellectual Property Without Permission or Credit
Luca Schnetzler, who goes by 'Luca Netz,' is the CEO of Pudgy Penguins. As shown below and delineated later in this article, Netz posted content on X which used Graffius' copyrighted property. He did not request nor receive permission, and he did not attribute the IP to Graffius. Netz's use violated Graffius' intellectual property rights. Netz posted the infringing material on 3 May 2024 at https://x.com/LucaNetz/status/1786418972323168631.

As shown above, Netz's post included two words and an image. The two words were "Performing Era" and the image included Graffius' IP.
A zoomed-in view of the image is below.

Copyright owner Scott M. Graffius discovered the infringement of his intellectual property on 11 May 2024. That day, Graffius notified Netz about the infringement.
Netz failed to respond on this serious matter. For that reason, Graffius sent follow up communications to Netz on his infringing material. Excerpts follow.
[From Scott M. Graffius to Luca Schnetzler AKA Luca Netz]
Intellectual Property (IP) provides significant value. I maintain, enforce, and protect my copyright and other IP rights.
My 'Phases of Team Development' IP is registered with the United States Copyright Office.
Infringement of my 'Phases of Team Development' IP is shown by Pudgy Penguins CEO Luca Schnetzler (known as "Luca Netz") here: https://x.com/LucaNetz/status/1786418972323168631.
(Changing a word here or there does not work.) The infringer did not request nor receive permission to use my copyrighted 'Phases of Team Development.' Additionally, their use did not provide attribution to me. As such, they're falsely leading others to believe that they're the creator and owner of my IP. More info follows.
—————
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and my first-hand professional experience with, and analysis of, team leadership and performance, I created my copyrighted 'Phases of Team Development.' It’s a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning. It’s also inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information in my ‘Phases of Team Development’ to help handle challenges or issues experienced by teams. By doing so, they'll advance the teams' (and their own) happiness, productivity, and success.
I initially developed my material in 2008, and I periodically refresh it. I’m honored that businesses, scientists, journalists, professional associations, government agencies, universities, and others around the world have featured my 'Phases of Team Development' IP. Select examples include Adobe, American Management Association, Boston University, Cisco, Ford, Hasso Plattner Institute, IEEE, London South Bank University, Microsoft, Torrens University Australia, UC San Diego, U.S. National Park Service, U.S. Tennis Association, Yale University, and many others.
—————
Infringement of my registered copyright is shown by Pudgy Penguins (@PudgyPenguins) CEO Luca Schnetzler (known as "Luca Netz" - @LucaNetz) here: https://x.com/LucaNetz/status/1786418972323168631.
(Changing a word here or there does not work.) The infringer did not request nor receive permission to use my copyrighted 'Phases of Team Development.' Additionally, their use did not provide attribution to me. As such, they're falsely leading others to believe that they're the creator and owner of my IP. Some of the MANY examples follow.
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Forming includes:
"Displaying eagerness"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Forming includes:
"Displaying eagerness"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Forming includes:
"Generally polite tone"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Forming includes:
"Generally polite"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Forming includes:
"Sticking to safe topics"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Forming includes:
"Sticking to safe topics"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Forming includes:
"Unclear about how one fits in"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Forming includes:
"Unclear about how one fits in"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Forming includes:
"Some anxiety & questioning"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Forming includes:
"Some anxiety & questioning"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Strategies under Forming includes:
"'Taking the 'lead'"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Strategies under Forming includes:
"'Taking the 'lead'"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Strategies under Forming includes:
"Being highly visible"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Strategies under Forming includes:
"Being highly visible"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Strategies under Forming includes:
"Facilitating introductions"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Strategies under Forming includes:
"Facilitating introductions"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Strategies under Forming includes:
"Providing the 'big picture'"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Strategies under Forming includes:
"Providing the big picture"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Strategies under Forming includes:
"Establishing clear expectations"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Strategies under Forming includes:
"Establishing clear expectations"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Strategies under Forming includes:
"Communicating success criteria"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Strategies under Forming includes:
"Communicating success criteria"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Performing includes:
"High motivation, trust & empathy"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Performing includes:
"High motivation, trust & empathy"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Performing includes:
"Individuals defer to team needs"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Performing includes:
"Individuals defer to team needs"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Performing includes:
"Improved commitment"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Performing includes:
"Improved commitment"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Adjourning includes:
"Shift to process orientation"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Adjourning includes:
"Shift to process orientation"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Adjourning includes:
"Sadness"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Adjourning includes:
"Sadness"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Adjourning includes:
"Recognition of team & individual efforts"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Adjourning includes:
"Recognition of team and individual efforts"
🟢 From my copyrighted 'Phases of Team Development' IP (2021 edition, https://www.scottgraffius.com/blog/files/team-21.html), Characteristics under Adjourning includes:
"Disbanding"
🔴 From the infringement of my copyrighted 'Phases of Team Development' IP shown by Luca Netz (https://x.com/LucaNetz/status/1786418972323168631), Characteristics under Adjourning includes:
"Disbanding"
The preceding are just some of the many examples.
—————
To wrap up, infringement of my registered copyright is shown by Pudgy Penguins (@PudgyPenguins) CEO Luca Schnetzler (known as "Luca Netz" - @LucaNetz) here: https://x.com/LucaNetz/status/1786418972323168631.
(Changing a word here or there does not work.) The infringer did not request nor receive permission to use my copyrighted 'Phases of Team Development.' Additionally, their use did not provide attribution to me. As such, they're falsely leading others to believe that they're the creator and owner of my IP.
Copyright infringement is dishonorable, disgraceful, unprofessional, immoral, unethical, and illegal.
The infringement has damaged the marketability and value of my 'Phases of Team Development' IP.
The indisputable proof shows that Netz's material used Graffius' copyrighted property.
Again, Graffius sent follow up communications to Netz on his infringing material.
On May 16, 2024, Netz not only deleted the infringing post but also blocked Graffius, the very individual whose intellectual property was used without permission or attribution. This action seemingly demonstrated a lack of remorse and an attempt to evade accountability for violating Graffius' intellectual property rights. Netz's move was very uncool.
X’s 'that post has been deleted' message is shown below.

X's 'You're blocked' message is shown below.


Conclusion
Graffius' 'Phases of Team Development' is registered with the US Copyright Office.
Pudgy Penguins CEO 'Luca Netz' (Luca Schnetzler) did not request nor receive permission to use Graffius' intellectual property.
Yet, Netz used Graffius' IP and without attribution. Accordingly, Netz's material wrongly led others to falsely believe that Netz is the author and owner of Graffius' respective IP.
Netz's use damaged the marketability and value of Graffius' copyrighted property.
For the aforementioned reasons, Netz's use was not 'fair use' nor otherwise allowed.
After Graffius informed Netz of the violation, Netz eventually deleted his infringing post but also blocked Graffius, the very individual whose intellectual property was used without permission or attribution. Netz's action seemingly demonstrated a lack of remorse and an attempt to evade accountability for violating Graffius' intellectual property rights. Netz's move was very uncool.

Intellectual property (IP) is a strategic asset that provides significant value. IP infringement is disgraceful, dishonorable, unprofessional, immoral, unethical, and illegal. IP rights are so important that IP theft is a federal crime.
Graffius maintains, enforces, and protects his copyright and other IP rights.
If Graffius opts to take legal action against Netz for his violation of Graffius' copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
Read on see the subsequent section of this article:
- About Scott M. Graffius,
- About Luca Schnetzler,
- About Pudgy Penguins,
- About Copyright and Other Intellectual Property Rights,
- References/Sources,
- How to Cite This Article,
- and more.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.
His full bio is available here.



About Luca Schnetzler
Luca Schnetzler (also known as 'Luca Netz') is the Chief Executive Officer of Pudgy Penguins.

About Pudgy Penguins
LSLTTT Holdings, Inc. is doing business as (DBA) "Pudgy Penguins" — a non-fungible token (NFT) collection that also doubles as a web3 intellectual property (IP) company. Based on information from CrunchBase and other sources, Pudgy Penguins' investors include 1kx, Adam Winnick, Big Brain Holdings, Bobby Ong, CRIT Ventures, co-founders of LayerZero Labs (Ryan Zarick and Bryan Pellegrino), Kasey Kasey, Kronos Research, Old Fashion Research, Peter Yuan Pan, and MetaVision International. There may be additional investors.

About Copyright and Other Intellectual Property Rights
For copyright/IP infringement cases, it is recommended that you consult a qualified attorney.
Intellectual Property (IP) is a strategic asset that provides significant value. IP infringement is disgraceful, dishonorable, unprofessional, immoral, unethical, and illegal. IP rights are so important that IP theft is a federal crime.
The U.S. Copyright Office informs that "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation."
Visit the website of the U.S. Copyright Office at https://www.copyright.gov to learn more about copyrights.
The Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft publication by the Criminal Division of the U.S. Department of Justice is a good resource.
The Intellectual Property Rights (IPR) Center coordinates the U.S. government’s response to intellectual property crimes. Visit their website at https://www.iprcenter.gov to learn more.
See the References/Sources section for additional information.


References/Sources
Select bibliography:
- Allyn, Bobby (2019, May 20). Top Reason For CEO Departures Among Largest Companies Is Now Misconduct, Study Finds. NPR. Available at: https://www.npr.org/2019/05/20/725108825/top-reason-for-ceo-departures-among-largest-companies-is-now-misconduct-study-fi.
- Blaskovic, Andrew K.; Rusk, John-David; Parker, Victor C.; and Payne, Bryson R. (2022). Cybercrime and Intellectual Property Theft: An Analysis of Modern Digital Forensics. In book: Proceedings of the Future Technologies Conference (FTC) 2022, Volume 2. DOI: 10.1007/978-3-031-18458-1_36.
- CrunchBase (n.d.). Seed Round – Pudgy Penguins. Available at: https://www.crunchbase.com/funding_round/pudgy-penguins-seed--09980d4f.
- Dyer, Jeff; Furr, Nathan; Lefrandt, Chris; and Howell, Taeya (2023, January 17). Innovation Depends on Intellectual Honesty. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/why-innovation-depends-on-intellectual-honesty/.
- Graffius, Scott M. (2021, January 4). Phases of Team Development (Update for 2021). DOI: 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2021, January 4). Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update. Available at: https://www.scottgraffius.com/blog/files/team-21.html.
- Graffius, Scott M. (n.d.). Intellectual Property (IP). Available at: https://www.scottgraffius.com/intellectual-property.html.
- Hartline, Devlin (2016, September 26). Criminal Copyright Infringement is Crime of "Moral Turpitude." George Mason University Center for Intellectual Property x Innovation Policy. Available at: https://cip2.gmu.edu/2016/09/26/criminal-copyright-infringement-is-crime-of-moral-turpitude/.
- Huppert, Elizabeth; and Levine, Emma (2023, August 31). The Rise of Dishonest Leaders: Causes and Solutions. Academy of Management Perspectives, 37 (3). DOI: 10.5465/amp.2021.0063.
- Kenton, Will (2022, August 23). What Is a Whistleblower? Protections, Law, Importance, and Example. Available at: https://www.investopedia.com/terms/w/whistleblower.asp.
- McGregor, Jena. (2017, May 15). More CEOs are Getting Forced Out for Ethical Violations. Washington Post. Available at: https://www.washingtonpost.com/news/on-leadership/wp/2017/05/15/more-ceos-are-getting-forced-out-for-ethics-violations/.
- National Intellectual Property Rights Coordination Center (IPR Center) (n.d.). About the Center. Available at: https://www.iprcenter.gov/about.
- Popomaronis, Tom (2020, August 20). These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame. Entrepreneur. Available at: https://www.entrepreneur.com/business-news/these-11-famously-disgraced-ceos-have-entered-the/354739.
- Pudgy Penguins (n.d.). Available at: https://pudgypenguins.com.
- Rivera, Kristin; and Karlsson, Per-Ola (2017, June 6). CEOs Are Getting Fired for Ethical Lapses More Than They Used To. Harvard Business Review. Available at: https://hbr.org/2017/06/ceos-are-getting-fired-for-ethical-lapses-more-than-they-used-to.
- Sahadi, Jeanne (2019, May 2). When Good Executives Go Bad. CNN Business. Available at: https://www.cnn.com/2019/05/02/success/executives-behaving-badly/index.html.
- Schnetzler, Luca (2024, May 3). On May 3, 2024, @LucaNetz (Pudgy Penguins CEO Luca Schnetzler AKA Luca Netz) posted https://x.com/LucaNetz/status/1786418972323168631 on X (formerly known as Twitter). Content in that post infringed on the registered copyright of Scott M. Graffius. On May 16, 2024, Luca Schnetzler AKA Luca Netz deleted his post.
- Smith, Isaac H.; Kouchaki, Maryam; and Wareham, Justin (2021, April 14). The Price Leaders Pay for Cutting Ethical Corners. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/the-price-leaders-pay-for-cutting-ethical-corners/.
- Steffen, Thomas (2019, May 24). For CEOs, Integrity Is the Best Policy. Yale School of Management. Available at: https://insights.som.yale.edu/insights/for-ceos-integrity-is-the-best-policy.
- Sterne, Robert; and Chaplick, Trevor (2005, February). Why Directors Must Take Responsibility for Intellectual Property. Intellectual Asset Management Magazine. Available at: https://www.wsgr.com/PDFSearch/IP_RESPONSIBILTY.pdf.
- Stim, Richard (2024). Patent, Copyright & Trademark: An Intellectual Property Desk Reference (18th Edition). Berkeley, California: Nolo.
- Stubben, Stephen; and Welch Kyle (2018, November 14). Whistleblowers Keep Companies Healthy. Harvard Business Review. Available at: https://hbr.org/2018/11/research-whistleblowers-are-a-sign-of-healthy-companies.
- Thomson Reuters (2022, December 16). Copyright Litigation 101. Available at: https://legal.thomsonreuters.com/blog/copyright-litigation-101/.
- United States Copyright Office (USCO) (n.d.). Can I Use Someone Else's Work? Can Someone Else Use Mine? (Excerpt: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation.") Available at: https://copyright.gov/help/faq/faq-fairuse.html.
- United States Copyright Office (USCO) (n.d.). Welcome to the U.S. Copyright Office. Available at: https://www.copyright.gov.
- United States Department of Homeland Security (DHS) (n.d.). Intellectual Property Theft and Commercial Fraud. Available at: https://www.dhs.gov/hsi/investigate/intellectual-property-and-commercial-fraud.
- United States Department of Homeland Security (US DHS) (n.d.). Intellectual Property Rights. Available at: https://www.dhs.gov/intellectual-property-rights.
- United States Department of Justice (DOJ) (n.d.). Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft (Third Edition). Available at: https://www.justice.gov/criminal/criminal-ccips/file/891011/dl.
- United States Department of Justice (DOJ), Office of the Inspector General (OIG) (n.d.). Whistleblower Rights and Protections. Available at: https://oig.justice.gov/hotline/whistleblower-protection.
- United States Patent and Trademark Office (USPTO) (2013, July 24). Copyright Policy, Creativity, and Innovation in the Digital Economy. Available at: https://www.uspto.gov/sites/default/files/news/publications/copyrightgreenpaper.pdf.
- Vitasek, Kate (2022, November 29). The Role of Honesty in Success (and Why Cutting Corners is a Bad Idea). Forbes. Available at: https://forbes.com/sites/katevitasek/2022/11/29/the-role-of-honesty-in-success-and-why-cutting-corners-is-a-bad-idea/.
- Willmer, Sabrina; and Weinstein, Austin (2023, April 18). Tech Firms are Using NDAs to Illegally Muzzle Whistleblowers. Fortune. Available at: https://fortune.com/2023/04/18/tech-nda-illegally-muzzle-whistleblowers-sec/.


How to Cite This Article
Graffius, Scott M. (2024, May 16). Pudgy Penguins CEO Luca Netz Used Scott M. Graffius' Intellectual Property. Available at: https://scottgraffius.com/blog/files/ip-rights.html.

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
The initial working title for this article was 'Intellectual Property (IP) Theft is a Federal Crime - Featuring a Real Example of IP Infringement and What the IP Owner Did to Enforce His Rights and Protect His Property.' It was updated to 'Pudgy Penguins CEO Luca Netz Used Scott M. Graffius' Intellectual Property.'
This serious case is not yet resolved. If Graffius opts to take legal action against Netz for his violation of Graffius' copyright, the Federal case will include the greater of statutory damages or actual damages, special charges for willful infringement (which has been clarified by the courts to be either "intentional behavior" or merely "reckless behavior"), and additional costs.
Any further updates will appear in this section.


Content Acknowledgements
This article used limited excerpts from Netz which demonstrate or are related to the infringement, attributed and used under fair use for news reporting and analysis.

The short link for this article is https://bit.ly/ip-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Paper in Peer-Reviewed Academic Journal 'Res Rhetorica' Features Research by Scott M. Graffius on the Lifespan (Half-Life) of Social Media Posts


‘Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues’ paper in peer-reviewed academic journal Res Rhetorica features Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. Res Rhetorica was added to the list.
Here's the citation:
Landowska, A., Rocci, A., & Koszowy, M. (2024, April 3). Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues. Res Rhetorica, 11 (1): 138-154. DOI: https://doi.org/10.29107/rr2024.1.10.

The cover image is shown above.

Page 146 is shown above.

Page 152 is shown above.
About the Journal
The following includes information from https://resrhetorica.com/index.php/RR/about.
Res Rhetorica is a peer-reviewed open access quarterly academic journal associated with the Polish Rhetoric Society. Its scope includes both theories of rhetoric and practices of persuasive communication. It publishes original theoretical or analytic papers, as well as book reviews, notes on current developments and conferences in the field.
About the Author - Alina Landowska
The following includes information from https://english.swps.pl/alina-landowska.
Alina Landowska, Ph.D. is a cultural researcher. She teaches at SWPS University of Social Sciences and Humanities (Warsaw, Poland), and she collaborates with EMCC Poland as a mentor and executive coach. Her research interests include cultural evolution theory, humanistic management, and business ethics. Landowska has studied and carried out research at SDG Academy (UN), Tantur Ecumenical Institute in Jerusalem (University of Notre Dame, USA), the Baltic University Program (Uppsala, Sweden), and the Swedish Institute for Environmental Research (Kalmar, Sweden). She co-founded the Instytut Rozwoju (Development Institute) think-tank. She was the former Vice President of Polskie Stowarzyszenie Kobiet Biznesu (Polish Association of Women in Business). She represented Employers of Poland at the Business and Industry Advisory Committee by the Organisation for Economic Co-operation and Development.
About the Author - Andrea Rocci
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Andrea Rocci is professor of Language Sciences and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera Italiana (Lugano, Switzerland). He is also Director of the Master Programme in European Studies in Investor Relations and Financial Communication (ESIR) offered jointly with Università Cattolica (Milan, Italy). He has published extensively in the fields of argumentation, pragmatics, semantics, and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on global linguistics. He has directed several projects on argumentation in the contexts of journalism and communication funded by the Swiss National Science Foundation.
About the Author - Marcin Koszowy
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Marcin Koszowy is an associate professor and member of Laboratory of The New Ethos at the Warsaw University of Technology (Warsaw, Poland). He is a founding member of the steering board of European Conference on Argumentation, and chairs ArgDiaP organization fostering research on argumentation in Poland. His work is situated in the areas of logic, philosophy of language, pragmatics, and AI. He has published two books and over 40 papers in journals such as Argumentation, Pragmatics & Society, and Discourse & Society.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

DOI: 10.13140/RG.2.2.30862.57924
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Speaking on Agile, AI, and Innovation at a Private Event in Dubai


Scott M. Graffius will present "Leverage Agile and AI to Innovate at the Speed of Light" at a private/corporate event in Dubai, United Arab Emirates, on 3 May 2024. This will be his 90th speaking engagement.
Here's a short description of the session:
Agile approaches foster collaboration, responsiveness to change, and continuous improvement. And AI advances automation, efficiency, decision-making, and accuracy. Together, Agile and AI help organizations drive innovation by navigating complex landscapes with agility and precision, accelerating the pace of technological progress. Graffius' talk — "Leverage Agile and AI to Innovate at the Speed of Light" — provides unique material on the relationship between Agile and AI including how their convergence propels innovation. Most importantly, the talk provides actionable insights event delegates can use.

Conference organizers, businesses, professional associations, government agencies, and universities invite Graffius to speak and share actionable insights on topics related to Agile Project Management, Business, and Technology. He has delivered talks and workshops at conferences and other events — public and private/corporate — across 25 countries. Graffius uses everyday language and vibrant custom content to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.
To learn more, visit his Public Speaker page. To book Graffius for your conference or other event — for this new session ("Leverage Agile and AI to Innovate at the Speed of Light"), one of the top five sessions (read on for details), or another topic — complete a speaker engagement request form or email him.
The five most popular talks and workshops are highlighted next.

High Performance Teams
High Performance Teams is first on the list. Scott customizes each session to the audience and other factors, so each one is unique. The following provides a general overview.
- Title: Talks or workshops on High Performance Teams may be called “Navigate the Phases of Team Development with Speed and Agility” or “Want Happier and More Productive Teams?” or another title.
- Description: Help your teams go farther, faster! Perhaps you’re heard about the phases of team development: Forming, Storming, Norming, Performing, and Adjourning. But are you aware of the unique behaviors specific to each phase? What exactly should you do during each phase to help the team (Agile or otherwise) tackle challenges, make progress, and become successful? If you are a leader (or aspire to be one), a member of a team (or may be in one in the future), or are just looking to develop your skills, this talk (with a fresh angle: 0% theory, 100% real-world-based) will give you a practical framework with actionable tips for working in and leading teams successfully. You'll learn about the five phases—Forming, Storming, Norming, Performing, and Adjourning—including detailed descriptions of each along with proven strategies for addressing challenges or issues which may occur along the way. You'll understand how to use the model to your advantage by effectively navigating all of the phases with speed and agility, from team set-up to the after-party! The presentation draws on the speaker’s first-hand, real-world experience, with his guidance supported by additional research, recommendations, and coverage from the Project Management Institute, IEEE, Google, NASA, and others.
- Key learning benefits: This talk will help you develop and enhance the contributions you make to your organization by being able to: (1) Understand the five stages of team development: Forming, Storming, Norming, Performing, and Adjourning. (2) Learn the characteristics of each phase. (3) Apply proven strategies to help handle challenges or issues experienced by the team. By doing so, you'll advance the team's happiness, productivity, and success.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Team-Development---v24012907.pdf.

Strategic Alignment
Strategic Alignment is second on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Strategic Alignment may be called “10 Ways to Score and Prioritize Project Proposals Based on Multiple Factors, Including Strategic Alignment” or “10 Ways to Achieve and Sustain Strategic Alignment” or another title.
- Description: How does your organization assess proposals for new projects? Is there a well-defined scoring and prioritization process—based on alignment with the business’ strategic objectives and other key factors—to quickly and easily identify the objective value of each proposal (including how important it is relative to other initiatives)? If the answer is “no,” keep reading. If the answer is “yes,” you are likely to find practical information and examples in this talk to adapt and adopt to improve the process at your organization.
- Key learning benefits: This talk will help you develop and enhance the contributions you make to your organization by being able to: (1) Understand the benefits of scoring and prioritizing project proposals based on strategic alignment and other key factors. (2) Identify selection and prioritization criteria appropriate for your unique organization, leveraging the flexible framework and some or all of the 10 factors presented during the talk. (3) Put the practical, actionable information presented to use. During the session, we will run an example project proposal through the process, step-by-step. And you will receive a summary "cheat sheet" digital download that you can reference as a guide to help implement or improve this process at your organization.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---10-Ways-Strategic-Alignment---v24012907.pdf.

Agile
Agile is third on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Agile may be called “Are You Realizing All the Benefits from Agile?” or “Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage” or another title.
- Description: Organizations are increasingly embracing Agile to best meet their shifting business needs and successfully manage projects. Potential business benefits from Agile include faster delivery and ROI, rapid response to change, higher satisfaction, and continuous improvement. All of which supports innovation and helps drive competitive advantage. Are you realizing all of the benefits? This session will cover the full lifecycle of the most popular Agile approach, Scrum. You will be presented with practical information including top factors from successful implementations—based on the speaker's first-hand experience and 116 sources, including the PMI, IEEE, Google, Agile Alliance, and others—you can use to gain more benefits from Agile.
- Key learning benefits: How you will benefit: (1) Gain a high-level understanding of the Scrum framework-from vision through release. (2) Learn the roles, responsibilities, tools, and techniques unique to Scrum. (3) All of which are inclusive of top factors from successful implementations, which you can put to use to help you get more benefits from Agile.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Agile-Benefits---v24012907.pdf.

AI Development
Successful AI Development is fourth on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Successful AI Development may be called “What Successful AI Development Teams Have in Common” or “Fueling the Development of Innovative and Life-Changing AI Solutions” or another title.
- Description: Artificial Intelligence has emerged as a transformative force across a growing number of industries, revolutionizing how we live, work, and interact. From improved medical diagnoses to self-driving cars, and more, AI systems have become integral to our daily lives. Behind these cutting-edge, life-changing solutions are AI teams with a combination of skills. This session reveals exactly how the fusion of technical skills and soft skills within AI teams fuels the successful development of innovative and effective solutions. Informed by “In the AI era, soft skills are the new hard skills” (from Artificial Intelligence and Its Impact on Business), “Soft skills are becoming a key focus” (from Computerworld), “Don’t underestimate the power of a team dynamic – your product becomes the result of it” (from Microsoft), and “Competencies like teamwork are crucial” (from MIT), this talk also delivers a deep-dive on essential team development skills based on the science of high-performing teams. Scott’s talk draws from his work with AI development teams as well as research and coverage from the Association for the Advancement of Artificial Intelligence, Google, IBM, IEEE, Microsoft, Software Engineering Institute, and many others. The usable information can provide you, your teams, and your organization with a competitive advantage.
- Key learning benefits: How you will benefit: (1) Understand technical skills and soft skills leveraged by successful AI teams to develop innovative and effective solutions. (2) Understand the essential team development skills based on the science of high-performing teams. (3) Understand specific techniques including how to apply them to advance the happiness, productivity, and success of teams.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---AI---v24012907.pdf.

Video Game Development
Successful Video Game Development is fifth on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Successful Video Game Development may be called “The Science of High-Performance Video Game Development Teams” or “Level-Up Your Team: Science-Backed Strategies for High-Performance Video Game Development” or another title.
- Description: Behind every great video game is a team of creative and technical wizards. Creators, storytellers, designers, artists, developers, testers, and others collaborate and leverage a diverse range of hard skills (also known as technical skills) and soft skills (also known as interpersonal skills) to craft an exceptional end-product. Of the many skills, one — a soft skill — is paramount. Activision Blizzard and other premiere developers and publishers of entertainment experiences identify teamwork as critical for the successful development of video games. Informed by Scott’s first-hand work with video game development teams as well as research and coverage from Activision Blizzard, Gameloft, International Game Developers Association, Microsoft, Rockstar Games, Sony Interactive Entertainment, Ubisoft, and others, this talk delivers a deep-dive on the essential teamwork skill based on the science of high- performing teams. The information can provide you, your teams, and your organization with a competitive advantage!
- Key learning benefits: How you will benefit: (1) Understand that a confluence of both hard skills and soft skills (notably, teamwork) are crucial. (2) Learn the five phases of team development and recognize the identifiable characteristics of each phase. (3) Learn how to apply strategies to improve teams' efficacy, happiness, and success.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Video-Game-Development---v24012907.pdf.
Those are the top five topics for talks and workshops.


Before concluding this article, we’ll also point out a new topic which is becoming increasingly popular. It's "Agile for Unicorns." This session is for privately-held companies valued (or soon to be valued) at US $1 billion or more, and it’s limited to small groups at private/corporate events. To learn more, check out the information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Agile-for-Unicorns---v24012907.pdf.
Visit Scott’s Public Speaker page for a detailed listing of events, testimonials, and more.
Scott speaks around the world. To book him for your conference or other event, complete a speaker engagement request form or email him.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

DOI: 10.13140/RG.2.2.30790.48960
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Graffius' 'Phases of Team Development' Featured by TAG at TBS24 Conference in Zermatt Switzerland


Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius' 'Phases of Team Development' work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Cisco, Bayer, Ford, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
The ATACC Group (TAG) was added to the list. Dr. Mark Forrest and Dr. Halden Hutchinson-Bazely from TAG incorporated Graffius' 'Phases of Team Development' in their talk at TBS24 in Zermatt, Switzerland.

Slide 1 from their talk is shown above.

Slide 67 from their talk — which featured the 2019 edition of Graffius' 'Phases of Team Development' — is shown above. (For details on the current [2024] edition of Graffius' work including permission request information, high resolution files, and more, visit here.)
A recording of their session is on YouTube.
About Dr. Mark Forrest
The following includes content from https://scanfoam.org/tbs24.
Dr. Mark Forrest is a consultant in anaesthetics, critical care, prehospital care from the North West of England and Associate Medical Director in his NHS Trust. He has over 35 years of experience in these fields and has additional experience in aeromedical retrieval (including Paeds and ECMO), diving/hyperbaric medicine, and tactical medicine. Dr. Forrest flies as a consultant on HeliMed 29 and responds on a day-to-day basis as a 'Fire & Rescue Doctor.' He is passionate about trauma and critical care, especially in the prehospital arena and has a specialist interest in vehicle extrication as a Road Traffic Collision Extrication Instructor and Clinical Advisor to the National Fire Service College.
Dr. Forrest was the first appointed Medical Director for Fire & Rescue in the UK, over 17 years ago and now directs 9 UK Police Forces and 3 Fire and Rescue Services, through the ATACC Group.
Dr. Forrest is the Founder and Medical Director of the internationally renowned ATACC (Anesthesia Trauma and Critical Care) course and he is the First President of the Faculty of Trauma & Critical Care. He is an advocate for immersive simulation, unique training and innovation and has written over 20 varied courses for The ATACC Group as a Royal College Surgeons (London) Education Centre.
About Dr. Halden Hutchinson-Bazely
The following includes content from https://scanfoam.org/tbs24.
Dr. Halden Hutchinson-Bazely is an intensive care medicine doctor and pre hospital emergency medicine doctor in the UK. He works in a large, major trauma centre ICU, and he is a Helicopter Emergency Medical System (HEMS) doctor at East Anglian Air Ambulance (EAAA).
Dr. Hutchinson-Bazely is committed to delivering contemporary and compassionate critical care, and supporting others to do the same, so much of his non-clinical work is education. He is a faculty member at EAAA, where he specializes in endovascular resuscitation techniques. Dr. Hutchinson-Bazely is also part of the faculty for the international Endovascular Trauma Management (EVTM) society. His main commitment to education is as a deputy medical director for ATACC, where he co-directs the ATACC course.

About The ATACC Group
The ATACC Group (TAG) is known for providing high quality first aid, clinical and medical education and training to every level of provider involved in patient care. It offers a suite of regulated qualifications in collaboration with Qualification Network UK (QNUK) who are an Ofqual, CCEA, and Qualification Wales recognized Awarding Organization. TAG is also a Royal College of Surgeons, London approved Educational Centre. ATACC is an acronym for Anesthesia, Trauma, and Critical Care. Visit https://www.ataccgroup.com to learn more.

About scanFOAM
Scandinavia-based not-for-profit scanFOAM provides resources, conferences (such as TBS24), and more aimed at improving medicine. ScanFOAM is short for Scandinavia Free Open Access Meducation (or medical education). Visit https://scanfoam.org/ to learn more.

About the TBS24 Conference
TBS24 – the 6th iteration of cutting-edge talks on critical care, organized by scanFOAM – was held in beautiful Zermatt, Switzerland, on 7-9 February 2024. Visit https://scanfoam.org/tbs24/ to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 25). Graffius' 'Phases of Team Development' Featured by TAG at TBS24 Conference in Zermatt Switzerland. Available at: https://scottgraffius.com/blog/files/tbs24.html. DOI: 10.13140/RG.2.2.36021.90087.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

An abridged version of this article is on LinkedIn.
The short link for this article is https://bit.ly/tbs-24
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Research by Scott M. Graffius Featured at CEWEP 10th Congress (Berlin)


Research by Scott M. Graffius was featured at the CEWEP 10th Congress (Berlin, Germany).

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. CEWEP was added to the list.
Here's the citation: Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [Presentation slide 9 featured Graffius’ visual, representing a summary of research findings.]
The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

Page 1 of CEWEP Congress program is shown above.

Page 4 of CEWEP Congress program is shown above.

Page 6 of CEWEP Congress program is shown above.

Slide 9 of CEWEP Congress presentation is shown above.

Press release for CEWEP Congress is shown above.
About CEWEP
The following is based on information — and includes excerpts — from https://www.cewep.eu/what-cewep-does/.
The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.
CEWEP promotes research and development. It serves as a platform for the exchange of experience between members, advances scientific, technical and practical aspects of Waste-to-Energy and promotes research, development and dissemination of knowledge towards sustainable waste management and energy recovery through incineration.
To learn more, visit https://www.cewep.eu.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

DOI: 10.13140/RG.2.2.20562.77764
The short link for this article is: https://bit.ly/eu-cewep
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Cisco Features Scott M. Graffius' 'Phases of Team Development' Work


Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, Ford, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
Cisco was added to the list.

Excerpt 1 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Excerpt 2 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.

Excerpt 3 of the request from Cisco and the license granted by Scott M. Graffius to Cisco is above.
About Cisco
Cisco is an American multinational digital communications technology conglomerate corporation headquartered in San Jose, California. It develops, manufactures, and sells networking hardware, software, telecommunications equipment, and other high-technology services and products. Visit https://www.cisco.com to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 5). Cisco Features Scott M. Graffius' 'Phases of Team Development' Work' Available at: https://scottgraffius.com/blog/files/cisco-2024.html. DOI: 10.13140/RG.2.2.16689.60000.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

"How Teams Work" Book Referenced Scott M. Graffius' 'Phases of Team Development'


Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
How Teams Work: A Playbook for Distributing Leadership was added to the list.

The cover image of the book is shown above.

Page 108 from the book is shown above.

A zoomed-in view of page 108 from the book is shown above.
About How Teams Work: A Playbook for Distributing Leadership
From the product description: “Creating strong, cohesive teams is an art, and How Teams Work: A Playbook for Distributing Leadership is the essential guide for school leaders looking to master this craft. This interactive playbook doesn't just advise but actively equips leaders with the tools they need to foster trust, accountability, and engagement in their teams.”
How Teams Work: A Playbook for Distributing Leadership is available at Amazon and other sellers.
Google highlights the book here.
About the Authors
How Teams Work: A Playbook for Distributing Leadership was written by Cathy J. Lassiter, Douglas Fisher, Toni Osborn Faddis, and Nancy Frey.
Cathy Lassiter, Ed.D., is an international consultant with over 35 years of combined experience as a public school teacher, principal, central office administrator, and consultant. She is on X (stylized as 𝕏) at @cathy_lassiter. Visit here to learn more.
Douglas Fisher, Ph.D., is professor and chair of educational leadership at San Diego State University and a leader at Health Sciences High and Middle College. He is on X (stylized as 𝕏) at @DFISHERSDSU. Visit here to learn more.
Toni Faddis, EdD, is a Corwin author and full-time professional learning consultant. Additional information is available here. She is on X (stylized as 𝕏) at @ToniFaddis. Visit here to learn more.
Nancy Frey, Ph.D., is a professor in Educational Leadership at San Diego State University and a member of the International Literacy Association’s Literacy Research Panel. She is on X (stylized as 𝕏) at @ToniFaddis. Visit here to learn more.
Graffius Presents Unique and Compelling Talks and Workshops on High Performance Teams
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his 'Phases of Team Development' work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 2). "How Teams Work" Book Referenced Scott M. Graffius' 'Phases of Team Development.' Available at: https://scottgraffius.com/blog/files/htw.html. DOI: 10.13140/RG.2.2.23495.51368.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/htw-2024 .
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Division of the EU’s European Commission Used Material Developed by Scott M. Graffius


Strategic objectives play a crucial role in guiding organizations towards achieving their vision and mission. They’re fulfilled by projects, endeavors undertaken to create a unique product, service, or result.
The art and science of project management (Agile or otherwise) — the application of knowledge, skills, tools, and techniques to projects — is indispensable for the management and completion of projects. And tools can make a significant contribution to successful outcomes.
In 2007, Scott M. Graffius developed a fresh take on RACI charts, a simple project management tool. His unique material provides audiences with practical information they can use to leverage RACI charts to help manage complexities and achieve success. Graffius periodically refreshes his work. In 2020, he published an updated version on ResearchGate, a European platform for researchers and scientists.
Graffius' respective work is here and citation information follows:
Graffius, Scott M. (2020). How the RACI Tool Can Help You: Use RACI to Establish Roles and Responsibilities—and Improve Outcomes—for Projects and Other Work. Los Angeles, California: Exceptional PPM and PMO Solutions. DOI: 10.13140/RG.2.2.14713.62561/4.
A division of the EU’s European Commission, Erasmus+, used Graffius' material in one of their publications. Their work is here and select visuals follow.

The cover page is shown above.

Page 13 is shown above.

A zoomed-in version visual of page 13 is shown above.
About the European Commission
The European Commission (EC) is the governing body of the European Union (EU). It represents and upholds the interests of the EU as a whole and it is independent of national governments. The EC prepares legislation for adoption by the Council (representing the member countries) and the Parliament (representing the citizens). It administers the budget and the policy programs in cooperation with authorities in the member countries. The EC has an administrative body of about 32,000 European civil servants. Visit https://commission.europa.eu to learn more.
About Erasmus+
Erasmus+ (which is short for "EuRopean Community Action Scheme for the Mobility of University Students") is the European Union’s program to support education, training, youth, and sport in Europe. To learn more, visit https://erasmus-plus.ec.europa.eu.
About ResearchGate
Started in 2008, ResearchGate is a platform for researchers and scientists to connect, collaborate, and share their work. It reports, "Our mission is to connect the world of science and make research open to all." Visit https://www.researchgate.net to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 1). Division of the EU’s European Commission Used Material Developed by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/eu-2024.html. DOI: 10.13140/RG.2.2.23115.40488.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/eu-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Ford Features Scott M. Graffius' 'Phases of Team Development' Work


With a license from Scott M. Graffius, his copyrighted ‘Phases of Team Development’ work is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
Ford was added to the list.

Email 1 of 3 is shown above.

Email 2 of 3 is shown above.

Email 3 of 3 is shown above.
More Information on Graffius' 'Phases of Team Development'
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development.’ It’s a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning. It’s also inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
About Ford
Ford Motor Company is a multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. Ford develops and delivers Ford trucks, sport utility vehicles, commercial vans and cars, and Lincoln luxury vehicles. The company does that through three customer-centered business segments: Ford Blue, engineering gas-powered and hybrid vehicles; Ford Model e, developing electric vehicles (EVs); and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford provides financial services through Ford Motor Credit Company. Ford employs about 177,000 people worldwide. More information about the company and its products and services is available at https://corporate.ford.com.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

Short link for this article is: https://bit.ly/ford-2024
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

UK Telecommunications Regulator Ofcom Featured Research by Scott M. Graffius


Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used research by Scott M. Graffius. For the full story, read on.

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. The Office of Communications (commonly known as Ofcom) was added to the list.
Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in their Categorisation: Advice Submitted to the Secretary of State.

Page 1 of the publication is shown at above.

Page 51 of the publications is shown at above.
About Ofcom
The Office of Communications — commonly known as Ofcom — is a regulatory and competition authority in the United Kingdom. It oversees the wireless spectrum, broadcast TV, radio, phones, broadband, online services, and post sectors. Visit its website at https://www.ofcom.org.uk to learn more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

DOI: 10.13140/RG.2.2.22846.70728
The short link for this article is: https://bit.ly/ofcom9
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

The Protocol for Reporting an Error to an Author or Publisher


This article covers what to do if you find an error in a book, scientific paper, or other publication. Including supporting information, it's organized into eight sections:
- Introduction
- How to Report an Error
- A Real Example of Reporting an Error
- What Happens After You Report an Error
- Conclusion
- Glossary of Terminology
- References
- How to Cite This Article
This article does not cover how to handle violation of copyrights or other intellectual property (IP) rights. For IP cases, it is recommended that you consult a qualified attorney.


Introduction
Have you encountered a typo in a book or a factual error in a scientific paper? Errors, whether minor typos or significant inaccuracies, can compromise the credibility, readability, and utility of published works. However, you can make a difference. By reporting these errors to the author or publisher, you contribute to advancing the integrity and value of the respective information.
This article will equip you with information to report errors effectively, irrespective of the subject matter. From identifying the error and crafting a clear report to understanding what happens post-submission, each step is covered. Whether it's enhancing the experience for future readers or upholding the accuracy and integrity of scientific works, your vigilance and action in reporting errors plays a pivotal role.


How to Report an Error
If you discover an error in a publication, here are the recommended steps for reporting it:
STEP 1: Is there a newer edition or update to the publication?
1A. Yes, there is a newer edition or update.
XXX 1A1. Is the error resolved in the newer edition or update?
XXX XXX 1A1A. If yes to 1A1, the error is resolved in the newer edition or update, then no further action is needed.
XXX XXX 1A1B. If no to 1A1, then go to STEP 2.
1B. If no, there is not a newer edition or update, then go to STEP 2.
STEP 2: Is there a publisher’s web page for the publication, or an author’s website which mentions the publication, or an errata/corrections list for the publication at any location (Google the publication’s title and "AND errata OR corrections")?
2A. Yes, there’s a publisher's web page for the publication, an author's website which mentions the publication, or an errata/corrections list for the publication at any location
XXX 2A1. Is the error referenced?
XXX XXX 2A1A. If yes to 2A1, then no further action is needed.
XXX XXX 2A1B. If no to 2A1, then go to STEP 3.
2B. If No, there is not a publisher's web page for the publication, or an author's website which mentions the publication, or an errata/corrections list for the publication at any location, then go to STEP 3.
STEP 3: Does the publication specify the process for reporting an error?
3A. If yes, the publication specifies the process for reporting an error, then follow it to report the error.
3B. If no, the publication does not specify the process for reporting an error, then go to STEP 4.
STEP 4: Does the publisher’s website or author’s website specify the process for reporting an error?
4A. If yes, the publisher’s website or author’s website specifies the process for reporting an error, then follow it to report the error.
4B. If no, neither the publisher’s website nor the author’s website specifies the process for reporting an error, then go to STEP 5.
STEP 5: Does the publication include an email address for the publisher or author?
5A. If yes, the publication includes an email address for the publisher or author, then use it to send an email with your report of the error.
5B. If no, the publication does not include an email address for the publisher or author, then go to STEP 6.
STEP 6: Does the publisher’s website or the author’s website include an email address?
6A. If yes, the publisher’s website or the author’s website includes an email address, then use it to send an email with your report of the error.
6B. If no, the publisher’s website or the author’s website does not include an email address, then go to STEP 7.
STEP 7: Can you find an email address for the publisher or author via other means (such as a Google search)?
7A. If yes, you found an email address for the publisher or author, then use it to send an email with your report of the error.
7B. If no, you could not find an email address for the publisher or author, then you may — or may not — want to contact the publisher or author via another method (such as a direct message on social media).

Suggestions for reporting an error via email:
- In the subject line of your email, note “Reporting an error in [name of publication]”
- In the main part of your email, reiterate that you’re writing to report an error in [name of publication]. Specify the page number(s)/location(s) of the respective content and delineate the error or problem. Provide as many details are practical.
- In the closing part of your email, note your email address (even if it’s the same email you used to send the report).

A Real Example of Reporting an Error
A Guide to the Project Management Body of Knowledge (PMBOK® Guide) is the Project Management Institute’s flagship publication and is a fundamental resource for effective project management in any industry. The book is the global, gold standard for project management. The PMI released the seventh edition of the PMBOK Guide on August 1, 2021.
On November 4, 2021, Scott M. Graffius discovered that a factual error was introduced into the seventh edition of the PMBOK Guide.
The PMI has a process to handle such problems. If/when errors are discovered, the PMI instructs individuals to share findings by completing the PMI Standards Program Comment Form and emailing it to the PMI. The form has two sections: Comment and Suggested Change. Graffius completed the form.
Here’s what Graffius wrote in the Comment section: “Section 4.2.6.1 Tuckman Ladder includes: ‘Bruce Tuckman articulated the stages of team development as forming, storming, norming, and performing. Many people add a fifth stage, adjourning.’ The passage is misleading and incorrect. Here’s why. In 1965, Bruce Tuckman introduced his model inclusive of four stages: forming, storming, norming, and performing. (The source/citation: Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.) However, Tuckman subsequently discovered adjourning to be so important that he updated his own model in 1977 to include adjourning. (The source/citation: Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419- 427.) Tuckman says there are five stages: forming, storming, norming, performing, and adjourning. By not including that relevant, informative, and helpful fact — and instead vaguely saying ‘Many people add a fifth stage, adjourning.’ — the passage is misleading and incorrect.”
Here's what Graffius wrote in the Suggested Change section: “For the reason detailed in the Comment section of this form, I suggest changing the passage from ‘Bruce Tuckman articulated the stages of team development as forming, storming, norming, and performing. Many people add a fifth stage, adjourning.’ to: ‘Bruce Tuckman articulated the stages of team development as forming, storming, norming, performing, and adjourning.’ or ‘Bruce Tuckman articulated the stages of team development as forming, storming, norming, performing, and adjourning. He introduced the first four stages in 1965, and he added the fifth stage when he updated his model in 1977.’”
The completed Standards Program Comment Form also included Graffius’ name and email address. He emailed the form to the PMI on November 4, 2021.
What happened next? The story is here.

What Happens After You Report an Error
Error handling varies by organization. Generally, excerpt for cases where a minor error is concerned, any necessary changes (such as updating the publication) will be accompanied by a post-publication notice, which will be linked to the original publication. These changes can take the form of a Correction notice, an Expression of Concern, a Retraction, or a Removal. The four forms are delineated next.
- Correction Notice. When a work is impacted by an error (or omission) but the scholarly integrity remains intact, a Correction Notice or similar communication will be issued. Some publishers classify errors as major or minor. With that bifurcation, major errors (such as missing text) are addressed by a Correction Notice, and minor errors (such as typos) are addressed by either a Correction Notice or another action — such as a footnote or other notation added to the publication detailing that the publication has been corrected.
- Expression of Concern. In certain cases, such as a protracted active investigation into potential research or publication misconduct, an Expression of Concern may be issued. At the conclusion of the investigation, a Correction Notice or Retraction may be disseminated.
- Retraction. Where a major error invalidates the academic integrity of the publication or where misconduct has taken place, a Retraction will be issued.
- Removal. In circumstances where problems cannot be handled via a Correction Notice or Retraction, a Removal will be performed. Note: This is rare.
Forms/notices may be called an erratum (plural: errata) or a corrigendum (plural: corrigenda). See the Glossary section of this article for details.


Conclusion
This article provided information on how to report errors effectively. From identifying the problem and crafting a clear report to understanding what happens post-submission, this article shined a light on each step. Whether it's enhancing the experience for future readers or upholding the accuracy and integrity of scientific works, your vigilance and action in reporting errors plays a pivotal role.


Glossary of Terminology
- Addendum. Used for additional information that wasn't available at the time of publication but needs to be included for completeness.
- Correction Notice. A broad term that can encompass any of the following scenarios. When a work is impacted by an error (or omission) but the scholarly integrity remains intact, a Correction Notice or similar communication will be issued. Some publishers classify errors as major or minor. With that bifurcation, major errors are addressed by a Correction Notice, and minor errors are addressed by either a Correction Notice or another action — such as a footnote or other notation added to the publication detailing that the publication has been corrected.
- Corrigenda. See: Corrigendum.
- Corrigendum. Singular: Corrigendum. Plural: Corrigenda. Formality: Corrigendum is a more formal term used to correct errors in books, journals, or other publications. Publication: A corrigendum is typically issued by the publisher as a separate notice that accompanies the original publication. Scope: It usually addresses significant errors that affect the overall content, such as factual inaccuracies, incorrect data, or major typos. Format: A corrigendum provides a clear description of the errors and the corrected information, usually including page numbers or sections where the corrections should be applied. Also see: Errata, Major Error, Minor Error.
- Errata. Singular: Erratum. Plural: Errata. Formality: Errata is a more informal term used to indicate errors in books, articles, or other publications. Inclusion: Errata may be included directly in the publication itself, often as a list of corrections at the beginning or end of the book or article. Scope: It can address both minor and major errors. Format: Errata are usually presented as a list, highlighting the errors and providing the corrected information without the formal structure of a corrigendum. Also see: Corrigendum.
- Erratum. See: Errata.
- Factual Error. An inaccuracy in the information presented. Factual errors are usually considered to be major errors.
- Formatting Error. Mistakes related to layout, style, or referencing. Formatting errors are usually considered to be minor errors.
- Major Error. Major errors are errors or omissions (such as missing text) that can impact the interpretation of the publication but where the scholarly integrity of the work remains intact. Also see: Minor Error.
- Minor Error. Minor errors are errors (such as typos or formatting errors) which do not impact the readers’ understanding of the content. Also see: Major Error.
- Reader Report. In academic publishing, this refers to feedback provided by reviewers who identify errors or suggest improvements before publication.
- Retraction. A retraction is a disavowal of a work. It's typically done when findings in the work are not considered trustworthy due to scientific misconduct or error — when a significant error invalidates the findings or conclusions, when the work is found to have plagiarized or infringed on the copyright of another work, or when the work is found to have violated ethical guidelines.
- Typo. The term typo is short for typographical errors (e.g., spelling and grammar mistakes). Typos are classified as minor errors.


References/Sources
- Alter, Alexandra (2019, September 22). It’s a Fact: Mistakes are Embarrassing the Publishing Industry. Available at: https://www.nytimes.com/2019/09/22/business/publishing-books-errors.html.
- American Psychological Association (2019, November). Correction Notices. Available at: https://apastyle.apa.org/style-grammar-guidelines/research-publication/correction-notices.
- Association for Computing Machinery (ACM) (2018, November 15). ACM Publications Policy on the Withdrawal, Correction, Retraction, and Removal of Works from ACM Publications and ACM DL. Available at: https://www.acm.org/publications/policies/retraction-policy.
- Cambridge University Press (n.d.). Publishing Ethics. Available at: https://www.cambridge.org/core/journals/flow/information/journal-policies/publishing-ethics.
- Committee on Publication Ethics (COPE) (n.d.). Post-Publication Discussions and Corrections. Available at: https://publicationethics.org/postpublication.
- Elsevier (n.d.). Policy and Best practice: Errata & Corrigenda. Available at: https://www.elsevier.com/editor/perk/policy-and-best-practice-errata-and-corrigenda.
- Emerald Publishing (n.d.). Article Withdrawal & Correction. Available at: https://www.emeraldgrouppublishing.com/publish-with-us/author-policies/article-withdrawal-correction.
- Faust, Jessica (2007, October 3). Typos and Errors After Publication. Available at: https://bookendsliterary.com/typos-and-errors-after-publication.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK)'. Available at: https://scottgraffius.com/blog/files/pmbok7.html.
- Idunn (n.d.). Publishing and Research Ethics Policy. Available at: https://www.idunn.no/info/publiseringsetikk.
- IEEE (n.d.). Publishing Ethics: Guidelines and Policies: Post-Publication Policies. Available at: https://books.ieeeauthorcenter.ieee.org/book-publishing-at-ieee/publishing-ethics/guidelines-and-policies/post-publication-policies.
- Institute for Operations Research and the Management Sciences (INFORMS) (n.d.). Guidelines for Ethical Behavior in Publishing. Available at: https://pubsonline.informs.org/page/opre/guidelines-for-ethical-behavior-in-publishing.
- IntechOpen (n.d.). Retraction and Correction Policy. Available at: https://www.intechopen.com/page/retraction-and-correction-policy.
- Marasović, Tea; Utrobiĉić, Ana; and Maruŝić, Ana (2018, March 31). Transparency of Retracting and Replacing Articles. The Lancet, 391 (10127): 1244-1245.
- Nature (n.d.). Editorial and Publishing Policies. Available at: https://www.nature.com/srep/journal-policies/editorial-policies.
- O’Reilly Media (n.d.). Errata for Java in a Nutshell. Available at: https://www.oreilly.com/catalog/errata.csp?isbn=0636920030775.
- Palgrave Macmillan (n.d.). Corrections and Retractions. Available at: https://www.palgrave.com/gp/editorial-policies/corrections-and-retractions.
- Pearson Education / InformIT (n.d.). Contact Us: Submit Errata. Available at: https://www.informit.com/about/contact_us/index.aspx?ContactUs_Topics_Partners_id=9d39709c-c911-4c96-ac2c-2c5a22d68ba9.
- Project Management Institute (PMI) (n.d.). PMI Standards Program Comment Form. Available at: https://www.pmi.org/-/media/pmi/documents/public/pdf/pmbok-standards/pmi-standards-program-comment-form.pdf.
- Project Management Institute (PMI) (n.d.). Standards Errata Sheets. Available at: https://www.pmi.org/pmbok-guide-standards/foundational/pmbok/errata-sheets.
- Public Library of Science (PLOS) (n.d.). Corrections, Expressions of Concern, and Retractions. Available at: https://journals.plos.org/plosone/s/corrections-and-retractions.
- SAE International (n.d.). ARINC Standard – Errata Report Template. Available at: https://wcm14.sae.org/site/binaries/content/assets/itc/content/arinc/errata-form.docx [note: selecting the link will download the file].
- Sage Publications (n.d.). Sage Corrections and Retractions Policy. Available at: https://us.sagepub.com/en-us/nam/sage-corrections-and-retractions-policy.
- Science Publishing Group (n.d.). Ethical Guidelines. Available at: https://www.sciencepublishinggroup.com/information/ethical-guidelines.
- Springer (n.d.). Editorial Policies: Corrections and Retractions. Available at: https://www.springer.com/gp/editorial-policies/corrections-and-retractions.
- Taylor & Francis (n.d.). Publishing Ethics for Journal Editors: FAQs. Available at: https://editorresources.taylorandfrancis.com/publishing-ethics-for-editors/publishing-ethics-faqs.
- Ubiquity Press (n.d.). Correction and Retraction Policy. Available at: https://ubiquitypress.com/site/corrections.
- Warner, Brooke (2019, April 26). How to Publish a Perfect Book. Available at: https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/79902-how-to-publish-a-perfect-book.html.
- Wiley (n.d.). Best Practice Guidelines on Research Integrity and Publishing Ethics. Available at: https://authorservices.wiley.com/ethics-guidelines/index.html.
- Wiley Author Services (n.d.). Wiley's Policy for Handling Retractions, Withdrawals, and Expressions of Concern. Available at: https://authorservices.wiley.com/ethics-guidelines/retractions-and-expressions-of-concern.html.
- World Intellectual Property Organization (WIPO) (n.d.). Managing Intellectual Property in the Book Publishing Industry. Available at: https://www.wipo.int/edocs/pubdocs/en/copyright/868/wipo_pub_868.pdf.


How to Cite This Article
Graffius, Scott M. (2024, March 22). The Protocol for Reporting an Error to an Author or Publisher. Available at: https://scottgraffius.com/blog/files/error-reporting.html. DOI: 10.13140/RG.2.2.18830.98883.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
After the article was published, Scott M. Graffius developed a flowchart of the suggested steps for reporting an error. The flowchart is a draft and it is subject to change.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Research by Scott M. Graffius Featured in Scientific Paper Published by INFORMS


When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, and others have featured and used Graffius’ research.
Manufacturing and Service Operations Management, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), was added to the list.
A scientific paper — ‘Content Promotion for Online Content Platforms with the Diffusion Effect’ — was published in Manufacturing and Service Operations Management. That scientific paper highlighted and referenced Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

Page 1 of the scientific paper is shown at above.

Page 11 of the scientific paper is shown at above.

Page 31 of the scientific paper is shown at above.
Citation for the scientific paper:
Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Max. (2024, March). Content Promotion for Online Content Platforms with the Diffusion Effect. Manufacturing and Service Operations Management. DOI: 10.1287/msom.2022.0172.
About Manufacturing and Service Operations Management
Manufacturing and Service Operations Management (M&SOM) is a bi-monthly peer-reviewed academic journal established in 1999 that is published by the Institute for Operations Research and the Management Sciences (INFORMS). M&SOM presents state-of-the-art research of interest to both academic and industry researchers and practitioners working at the interface of research and implementation. Visit https://pubsonline.informs.org/journal/msom to learn more.
Institute for Operations Research and the Management Sciences
With almost 12,000 members worldwide, the Institute for Operations Research and the Management Sciences (INFORMS) is the leading international association for professionals in operations research, analytics, management science, economics, behavioral science, statistics, artificial intelligence, data science, applied mathematics, and related fields.
INFORMS advances and promotes the science and technology of decision making to save lives, save money, and solve problems through an array of highly-cited publications, conferences, competitions, networking communities, and professional development services. Its slogan is “Smarter Decisions for a Better World.” To learn more, visit https://www.informs.org.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/infrm-24
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Most Valuable IT Certifications: Update for 2024



In Technology, there's no substitute for experience. However, certifications remain a valuable tool for advancing one's career.
In 2017, Scott M. Graffius started developing and reporting information on the most valuable Information Technology (IT) certifications. As technology advances and marketplace needs evolve over time, the skills and knowledge required to succeed can also change. For that reason, Graffius periodically updates his respective work. This article provides the 2024 update for the most valuable IT certifications.


Certifications can help position people as a valuable asset to their current — and prospective future — employers.
Employers want employees and candidates with up-to-date knowledge and skills, and certifications demonstrate a person’s mastery of the respective subject. Additionally, certifications can advance a person’s marketability and lead to promotions and higher pay.
Graffius compiled and analyzed data from 12 sources — Exceptional Agility, California Institute of Arts and Technology, CIO, CIO Dive, ComputerScience(dot)org, eWeek, Fortune, Global Knowledge, Indeed, PC Magazine, Robert Half, and Skillsoft — to determine the general consensus on the most valuable IT related certifications. Eleven certifications emerged.
Now, on to this list!


1. CompTIA A+
- Certification name: CompTIA A+
- Certification name abbreviation: A+
- Governing organization - name: CompTIA
- Governing organization - website: https://www.comptia.org
- Short description of certification: This is generally considered to be a certification for people who want to start careers in the IT industry. To acquire the CompTIA A+ certification, you must pass two separate tests: Core 1 and Core 2. Core 1 (220-1101) covers mobile devices, networking technology, hardware, virtualization, and cloud computing. Core 2 (220-1102) covers operating systems, security, software, and operational procedures.
- Prerequisites (if any) for certification: None
- Certification exam – cost: Total cost for the two exams varies by location and other factors. The average total combined cost is $492
- Certification exam – delivery (in-person or online): in-person or online
- Certification exam – number of questions: Core 1 exam has 90 questions, Core 2 exam also has 90 questions
- Certification exam – time to complete it: 90 minutes for Core 1 exam, and 90 minutes for Core 2 exam
- Certification exam – minimum pass rate (X% or higher correct required to pass exam): Estimated to be 83% for the Core 1 exam. Estimated to be 86% for the Core 2 exam.
- Certification expiration – does it expire? Yes
- Certification expiration – how long does it last before expiring? 3 years
- Certification renewal cost: $75
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


2. Cisco Certified Network Associate
- Certification name: Cisco Certified Network Associate
- Certification name abbreviation: CCNA
- Governing organization - name: Cisco
- Governing organization - website: https://www.cisco.com
- Short description of certification: Validates the ability to install, operate, configure, and troubleshoot basic Cisco networking devices and technologies.
- Prerequisites (if any) for certification: No prerequisites. However, Cisco recommends having at least a basic knowledge of networking and at least one year of experience with Cisco products.
- Certification exam – cost: $300
- Certification exam – delivery (in-person or online): In-person or online
- Certification exam – number of questions: Varies, between 50-75 questions
- Certification exam – time to complete it: 120 minutes
- Certification exam – minimum pass rate (X% or higher correct required to pass exam): Estimated to be 80%
- Certification expiration – does it expire? Yes
- Certification expiration – how long does it last before expiring? 3 years
- Certification renewal cost: $150
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


3. Certified Information Systems Security Professional
- Certification name: Certified Information Systems Security Professional
- Certification name abbreviation: CISSP
- Governing organization - name: (ISC)²
- Governing organization - website: https://www.isc2.org
- Short description of certification: The CISSP is a highly respective, vendor-neutral certification that validates a broad understanding of information security and best practices.
- Prerequisites (if any) for certification: At least five years of paid, full time work experience involving two or more (of the eight) domains of the CISSP Common Body of Knowledge (CBK)
- Certification exam - cost: $749, although the cost may vary by location and other factors
- Certification exam - delivery (in-person or online): In-person at a Pearson VUE testing center
- Certification exam - number of questions: Between 125-175 questions
- Certification exam - time to complete it: 4 hours
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 70%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 3 years
- Certification renewal cost: $125
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


4. Project Management Professional
- Certification name: Project Management Professional
- Certification name abbreviation: PMP
- Governing organization - name: Project Management Institute (PMI)
- Governing organization - website: https://www.pmi.org/
- Short description of certification: PMP certification is a globally recognized and sought-after project management credential that recognizes experienced project managers for successfully leading teams through a project’s life cycle.
- Prerequisites (if any) for certification: A or B. (A) Bachelor's degree (or global equivalent) + 36 months of project management experience + 35 hours of project management education/training. Or (B) Secondary degree (high school diploma, associate’s degree or global equivalent) + 60 months of project management experience + 35 hours of project management education/training.
- Certification exam - cost: $405 for members of the PMI, $575 for those not a member of the PMI
- Certification exam - delivery (in-person or online): In-person
- Certification exam - number of questions: Between 180-200 questions
- Certification exam - time to complete it: 230 minutes
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 81%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 3 years
- Certification renewal cost: $150
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


5. Certified Ethical Hacker
- Certification name: Certified Ethical Hacker
- Certification name abbreviation: CEH
- Governing organization - name: EC-Council
- Governing organization - website: https://www.eccouncil.org
- Short description of certification: This certification is obtained by demonstrating knowledge of assessing the security of computer systems by looking for vulnerabilities in target systems, using the same knowledge and tools as a malicious hacker, but in a lawful and legitimate manner to assess the security posture of a target system.
- Prerequisites (if any) for certification: Candidates need to have experience in a job related to network security or complete approved training courses before taking the exam
- Certification exam - cost: $1,199, can vary based on registration options and other factors
- Certification exam - delivery (in-person or online): In-person at a Pearson VUE testing center or online proctored
- Certification exam - number of questions: 125
- Certification exam - time to complete it: 4 hours
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 70%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 3 years
- Certification renewal cost: $85
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


6. AWS Certified Solutions Architect - Associate
- Certification name: AWS Certified Solutions Architect - Associate
- Certification name abbreviation: AWS SA
- Governing organization - name: Amazon Web Services (AWS)
- Governing organization - website: http://aws.amazon.com
- Short description of certification: This certification showcases knowledge and skills in AWS technology, across a wide range of AWS services. The focus is on the design of cost- and performance-optimized solutions, demonstrating a strong understanding of the AWS Well-Architected Framework.
- Prerequisites (if any) for certification: None
- Certification exam - cost: $150
- Certification exam - delivery (in-person or online): In-person or online
- Certification exam - number of questions: 65 questions
- Certification exam - time to complete it: 130 minutes
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 70%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 3 years
- Certification renewal cost: $75
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


7. Azure Administrator Associate
- Certification name: Azure Administrator Associate
- Certification name abbreviation: There isn't an abbreviation designated. AZ-104 (the corresponding exam code for the certification) is sometimes used as an identifier.
- Governing organization - name: Microsoft
- Governing organization - website: https://learn.microsoft.com
- Short description of certification: Azure Administrator Associate (also referred to as Microsoft Certified: Azure Administrator Associate) certification validates one’s ability to manage Azure subscriptions, implement and secure infrastructure, configure virtual networks, deploy virtual machines, monitor resources, and troubleshoot issues.
- Prerequisites (if any) for certification: None, but Microsoft recommends at least six months of experience administering Azure
- Certification exam - cost: $165
- Certification exam - delivery (in-person or online): In-person or online proctored
- Certification exam - number of questions: Varies, typically between 40-60 questions
- Certification exam - time to complete it: 120 minutes
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 70%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 1 year
- Certification renewal cost: Free renewal
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


8. ITIL Foundation
- Certification name: ITIL Foundation
- Certification name abbreviation: ITIL
- Governing organization - name: Axelos
- Governing organization - website: https://www.axelos.com
- Short description of certification: Provides a foundation in IT service management (ITSM) best practices. Covers key concepts, service lifecycle, and the benefits of effective ITSM.
- Prerequisites (if any) for certification: None
- Certification exam - cost: $330
- Certification exam - delivery (in-person or online): In-person or online
- Certification exam - number of questions: 40 questions
- Certification exam - time to complete it: 60 minutes
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Some sources indicate it is 65%, others estimate it to be 70%
- Certification expiration - does it expire? No
- Certification expiration - how long does it last before expiring? Not applicable; certification does not expire
- Certification renewal cost: Not applicable; certification does not expire
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


9. Google Certified Professional Cloud Architect
- Certification name: Google Certified Professional Cloud Architect
- Certification name abbreviation: GCP Architect
- Governing organization - name: Google
- Governing organization - website: https://cloud.google.com
- Short description of certification: Demonstrates expertise in designing, developing, and managing secure, reliable, scalable, and cost-effective solutions on the Google Cloud Platforms (GCP)
- Prerequisites (if any) for certification: None; familiarity with GCP products and services is recommended
- Certification exam - cost: $200
- Certification exam - delivery (in-person or online): In-person
- Certification exam - number of questions: 50 questions
- Certification exam - time to complete it: 120 minutes
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 70%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 2 years
- Certification renewal cost: $100
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


10. Certified ScrumMaster
- Certification name: Certified ScrumMaster
- Certification name abbreviation: CSM
- Governing organization - name: Scrum Alliance
- Governing organization - website: https://www.scrumalliance.org
- Short description of certification: Validates a solid understanding of Scrum including practical ways to apply it on one’s team and organization
- Prerequisites (if any) for certification: Completion of a two-day course by an authorized trainer
- Certification exam - cost: Course (referenced above) includes the cost of the exam. Cost ranges from about $500 to $1,500 depending on the location, delivery format, and other factors
- Certification exam - delivery (in-person or online): Online
- Certification exam - number of questions: 50
- Certification exam - time to complete it: 1 hour
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): Estimated to be 74%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 2 years
- Certification renewal cost: $100
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


11. Certified Artificial Intelligence Scientist
- Certification name: Certified Artificial Intelligence Scientist
- Certification name abbreviation: CAIS
- Governing organization - name: United States Artificial Intelligence Institute (USAII)
- Governing organization - website: https://www.usaii.org
- Short description of certification: The CAIS is publicized by USAII as the most sophisticated and ground-breaking certification program for senior AI professionals and business leaders to develop the perfect AI solutions and strategy, bringing the right organizational change leading to an absolute business transformation.
- Prerequisites (if any) for certification: One of three eligibility paths and completion of a self-paced course. Path 1: Bachelor's degree (or equivalent) in any academic discipline; and at least five years of experience in Artificial Intelligence, Machine Learning, Data Science, Business Analytics, Business Intelligence, Project Management, or any Programming Languages. Path 2: Bachelor's degree (or equivalent) in any academic discipline; and at least four years of experience in Artificial Intelligence, Machine Learning, Data Science, Business Analytics, Business Intelligence, Engineering, Finance, or Management. Path 3: Certified Artificial Intelligence Consultant (CAIC) (or other equivalent) certification; and at least four years of experience for a candidate who has a Bachelor's degree (or equivalent), or three years of experience for a candidate who has a Master's degree (or equivalent).
- Certification exam - cost: Course (referenced above) includes the cost of the exam. Cost is $894.
- Certification exam - delivery (in-person or online): In-person
- Certification exam - number of questions: 80
- Certification exam - time to complete it: 100 minutes
- Certification exam - minimum pass rate (X% or higher correct required to pass exam): 70%
- Certification expiration - does it expire? Yes
- Certification expiration - how long does it last before expiring? 3 years
- Certification renewal cost: $249
Note: Prerequisites, cost (shown in United States Dollar - USD), and other data are subject to change by the governing organization.


Certifications can provide significant value for professionals looking to enhance their skills and credibility in the marketplace. Employers often prefer to hire certified professionals, and people who invest in professional credentials typically enjoy larger salaries.
Informed by data from multiple sources, this article identified and profiled 11 IT related certifications: CompTIA A+, Cisco Certified Network Associate (CCNA), Certified Information Systems Security Professional (CISSP), Project Management Professional (PMP), Certified Ethical Hacker (CEH), AWS Certified Solutions Architect - Associate (AWS SA), Azure Administrator Associate, ITIL Foundations (ITIL), Google Certified Professional Cloud Architect (GCP Architect), Certified ScrumMaster (CSM), and Certified Artificial Intelligence Scientist (CAIS).
Those interested in securing one or more IT related certifications can leverage the information presented in this article to assist in their decision-making.


References/Sources:
- Exceptional Agility (2024, January 4). Top Agile Certifications: Update for 2024. Available at: https://exceptionalagility.com/blog/files/top-agile-certifications-2024.html.
- California Institute of Arts and Technology (CIAT) (2024, February). 10 In-Demand IT Jobs You Can Get With Tech Certifications. Available at: https://www.ciat.edu/blog/10-in-demand-it-jobs-you-can-get-with-tech-certifications.
- CIO (2024, November 24). The 15 Most Valuable IT Certifications Today. Available at: https://www.cio.com/article/286762/careers-staffing-12-it-certifications-that-deliver-career-advancement.html.
- CIO Dive (2023, November 14). 5 Highest-Paying IT Certifications in 2023. Available at: https://www.ciodive.com/news/top-paying-IT-certifications-project-management-security/699641.
- Computer Science(dot)org. (2023, November 9). Best IT Certifications To Boost Your Computer Science Career. Available at: https://www.computerscience.org/resources/top-it-certifications.
- eWeek (2024, February 8). 30 Top AI Certifications: Hotlist of 2024. Available at: https://www.eweek.com/artificial-intelligence/ai-certifications.
- Fortune (2023, November 14). How Much Can You Make with IT Certifications? Available at: https://fortune.com/education/articles/how-much-can-you-make-with-it-certifications-average-salaries.
- Global Knowledge (2023, April 27). 10 Top-Paying IT Certifications. Available at: https://www.globalknowledge.com/us-en/resources/resource-library/articles/10-top-paying-it-certifications.
- Indeed (2023, December 18). Top 17 IT Certifications in Demand for 2024. Available at: https://www.indeed.com/career-advice/career-development/top-it-certifications.
- PC Magazine (2023, December 1). Level Up Your Career: The Highest-Paying IT Certifications for 2024. Available at: https://www.pcmag.com/news/highest-paying-it-certifications.
- Robert Half (2023, November 27). The 29 Most Valuable IT Certifications. Available at: https://www.roberthalf.com/us/en/insights/career-development/which-it-certifications-are-most-valuable.
- Skillsoft (2024, January 16). The 20 Top-Paying Microsoft Certifications in 2024. Available at: https://www.skillsoft.com/blog/top-paying-microsoft-certifications.


How to Cite This Article
Graffius, Scott M. (2024, March 15). Most Valuable IT Certifications: Update for 2024. Available at: https://scottgraffius.com/blog/files/it-certs-2024.html. DOI: 10.13140/RG.2.2.11776.03849.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/it-certs
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

LeadingEng London Featured Scott M. Graffius' 'Phases of Team Development'

With a license/authorization from Scott M. Graffius, his copyrighted ‘Phases of Team Development’ work is featured and used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Torrens University Australia, UK Sports Institute, Adobe, Amsterdam Public Health Research Institute, Boston University, United States National Park Service, Bayer, Hasso Plattner Institute, University of Galway Ireland, American Management Association, UC San Diego – Rady School of Management, an aerospace company, an advanced technology R&D firm, and many more.
As shown above, his ‘Phases of Team Development’ visual was featured during a session at LeadingEng London — a unique one-day interactive program for CTOs and engineering VPs, Directors, and Heads. LeadingEng is produced by LeadDev.
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, he created his ‘Phases of Team Development.’ It’s a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning. It’s also inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed his material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he leverages and expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. To book him for your conference or other event, complete a speaker engagement request form or email him.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/lead_eng
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Speaking on Successful AI at DevDays Europe 2024 Conference

Agile leader, consultant, creator, multi-award-winning author, and international public speaker Scott M. Graffius delights audiences around the world with talks and workshops on AI, Innovation, Agile, Project Management, High Performance Teams, Video Game Development, Tech Leadership, Strategic Alignment, and more. He uses everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.
Conference organizers, businesses, professional associations, government agencies, and universities around the world invite Scott to speak. He’s presented 89 talks and workshops at conferences and other events (public and private/corporate) across 25 countries.
Scott's newest engagement will be the DevDays Europe 2024 Conference, where he'll present “What Successful AI Development Teams Have in Common.” His talk draws from his work on AI projects as well as research from DARPA, Google, IBM, IEEE, Microsoft, Nvidia, Oracle, Software Engineering Institute, USAII, and other organizations.
💡 AI
ℹ️ https://bit.ly/dde2024
📍 Vilnius, Lithuania | Online
🗓 Tuesday, 21 May 2024
🕙 10:00 a.m. Eastern European Time
🎟 https://devdays.lt
About the DevDays Europe 2024 Conference
DevDays Europe brings together internationally recognized speakers and developers to encourage excellence and innovation in the software development community. The conference will cover emerging technologies and best practices in the software development industry — regardless of technological platform or language — without commercial hype. It will run from May 20-21, 23-24. Conference sessions will take place in the dynamic ambiance of movie theater halls at the Multikino Ozas (Multikino, Ozo str. 18, Vilnius, Lithuania). Visit https://devdays.lt to learn more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

Short link for this article: https://bit.ly/dev-ai
DOI: 10.13140/RG.2.2.24313.07529
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

University of California, San Diego Features Scott M. Graffius’ ‘Phases of Team Development’ Work

The University of California, San Diego (UCSD) Rady School of Management features Scott M. Graffius’ ‘Phases of Team Development’ work in MGT 173 Project Management.

The request for, and the granting of, a license for Graffius’ copyrighted ‘Phases of Team Development’ is shown above.

Graffius’ ‘Phases of Team Development’ work and the respective UCSD course are shown above.
About Graffius’ ‘Phases of Team Development’
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
With permission/a license from Graffius, his ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Torrens University Australia, UK Sports Institute, Adobe, Amsterdam Public Health Research Institute, Academic Cooperation Association, Boston University, U.S. National Park Service, Bayer, Hasso Plattner Institute, New Zealand Government, University of Galway Ireland, and many more.
Graffius initially developed his unique material in 2008, and he periodically refreshes it. The most current (2024) edition of his work is here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he leverages and expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. To book him for your conference or other event, complete a speaker engagement request form or email him.

About UCSD Rady School of Management Course - MGT 173 Project Management
UCSD describes MGT 173 Project Management at https://catalog.ucsd.edu/courses/MGT.html as: "This course covers efficient techniques for managing health services projects, including both the technical aspects of project management as well as the human-capital management issues associated with blending administrative and technical staff with health-care professionals. Topics include scheduling methods, milestone setting, governmental regulations, resource allocation, interpersonal skills, and performing research and development projects—all with a health services focus."

About UCSD
Recognized as one of the top 20 research universities worldwide, the University of California, San Diego (UCSD) culture of collaboration sparks discoveries that advance society and drive economic impact. UCSD is considered a Public Ivy—a public university perceived to provide a collegiate experience on the level of Ivy League universities. Its faculty, researchers, and alumni have won 27 Nobel Prizes as well as 3 Fields Medals, 8 National Medals of Science, 8 MacArthur Fellowships, and 3 Pulitzer Prizes. Additionally, of the current faculty, 29 have been elected to the National Academy of Engineering, 70 to the National Academy of Sciences, 45 to the Institute of Medicine, and 110 to the American Academy of Arts and Sciences. Visit https://ucsd.edu to learn more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/ucsd-173
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius’ ‘Phases of Team Development’ Featured by Singapore Management University

Singapore Management University, a publicly-funded private university in Singapore, models its education after the Wharton School. Its MGMT 330 - Business Capstone: The Design of Business course features Scott M. Graffius’ ‘Phases of Team Development’ work.

A title page from course content is shown above.

And the page showing Graffius’ ‘Phases of Team Development’ is above.
About Graffius’ ‘Phases of Team Development’
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
With permission/a license from Graffius, his ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Torrens University Australia, UK Sports Institute, Adobe, Amsterdam Public Health Research Institute, Academic Cooperation Association, Boston University, U.S. National Park Service, Bayer, Hasso Plattner Institute, New Zealand Government, University of Galway Ireland, and many more.
Graffius initially developed his unique material in 2008, and he periodically refreshes it. The most current (2024) edition of his work is here.
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he leverages and expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. To book him for your conference or other event, complete a speaker engagement request form or email him.
About Singapore Management University
A premiere university in Asia, Singapore Management University is internationally recognized for its world-class research and distinguished teaching. Its mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. It models its education after the Wharton School. Visit https://www.smu.edu.sg to learn more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

The Five Most Popular Talks and Workshops

Scott M. Graffius is an Agile project management practitioner, consultant, thinker, creator, award-winning author, and international public speaker. Content from his books, talks, and more have been featured and used by Microsoft, Oracle, Cisco, Project Management Institute, IEEE, National Academy of Sciences, Yale University, Adobe, Torrens University Australia, UK Sports Institute, Amsterdam Public Health Research Institute, Boston University, Bayer, Hasso Plattner Institute, University of Galway Ireland, United States National Park Service, and others.
Conference organizers, businesses, professional associations, government agencies, and universities invite him to speak on topics at the intersection of Agile Project Management, Business, and Technology. To date, Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. He uses everyday language and vibrant custom content to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.
The top five talks and workshop topics are highlighted next.

High Performance Teams
High Performance Teams is first on the list. Scott customizes each session to the audience and other factors, so each one is unique. The following provides a general overview.
- Title: Talks or workshops on High Performance Teams may be called “Navigate the Phases of Team Development with Speed and Agility” or “Want Happier and More Productive Teams?” or another title.
- Description: Help your teams go farther, faster! Perhaps you’re heard about the phases of team development: Forming, Storming, Norming, Performing, and Adjourning. But are you aware of the unique behaviors specific to each phase? What exactly should you do during each phase to help the team (Agile or otherwise) tackle challenges, make progress, and become successful? If you are a leader (or aspire to be one), a member of a team (or may be in one in the future), or are just looking to develop your skills, this talk (with a fresh angle: 0% theory, 100% real-world-based) will give you a practical framework with actionable tips for working in and leading teams successfully. You'll learn about the five phases—Forming, Storming, Norming, Performing, and Adjourning—including detailed descriptions of each along with proven strategies for addressing challenges or issues which may occur along the way. You'll understand how to use the model to your advantage by effectively navigating all of the phases with speed and agility, from team set-up to the after-party! The presentation draws on the speaker’s first-hand, real-world experience, with his guidance supported by additional research, recommendations, and coverage from the Project Management Institute, IEEE, Google, NASA, and others.
- Key learning benefits: This talk will help you develop and enhance the contributions you make to your organization by being able to: (1) Understand the five stages of team development: Forming, Storming, Norming, Performing, and Adjourning. (2) Learn the characteristics of each phase. (3) Apply proven strategies to help handle challenges or issues experienced by the team. By doing so, you'll advance the team's happiness, productivity, and success.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Team-Development---v24012907.pdf.

Strategic Alignment
Strategic Alignment is second on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Strategic Alignment may be called “10 Ways to Score and Prioritize Project Proposals Based on Multiple Factors, Including Strategic Alignment” or “10 Ways to Achieve and Sustain Strategic Alignment” or another title.
- Description: How does your organization assess proposals for new projects? Is there a well-defined scoring and prioritization process—based on alignment with the business’ strategic objectives and other key factors—to quickly and easily identify the objective value of each proposal (including how important it is relative to other initiatives)? If the answer is “no,” keep reading. If the answer is “yes,” you are likely to find practical information and examples in this talk to adapt and adopt to improve the process at your organization.
- Key learning benefits: This talk will help you develop and enhance the contributions you make to your organization by being able to: (1) Understand the benefits of scoring and prioritizing project proposals based on strategic alignment and other key factors. (2) Identify selection and prioritization criteria appropriate for your unique organization, leveraging the flexible framework and some or all of the 10 factors presented during the talk. (3) Put the practical, actionable information presented to use. During the session, we will run an example project proposal through the process, step-by-step. And you will receive a summary "cheat sheet" digital download that you can reference as a guide to help implement or improve this process at your organization.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---10-Ways-Strategic-Alignment---v24012907.pdf.

Agile
Agile is third on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Agile may be called “Are You Realizing All the Benefits from Agile?” or “Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage” or another title.
- Description: Organizations are increasingly embracing Agile to best meet their shifting business needs and successfully manage projects. Potential business benefits from Agile include faster delivery and ROI, rapid response to change, higher satisfaction, and continuous improvement. All of which supports innovation and helps drive competitive advantage. Are you realizing all of the benefits? This session will cover the full lifecycle of the most popular Agile approach, Scrum. You will be presented with practical information including top factors from successful implementations—based on the speaker's first-hand experience and 116 sources, including the PMI, IEEE, Google, Agile Alliance, and others—you can use to gain more benefits from Agile.
- Key learning benefits: How you will benefit: (1) Gain a high-level understanding of the Scrum framework-from vision through release. (2) Learn the roles, responsibilities, tools, and techniques unique to Scrum. (3) All of which are inclusive of top factors from successful implementations, which you can put to use to help you get more benefits from Agile.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Agile-Benefits---v24012907.pdf.

AI Development
Successful AI Development is fourth on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Successful AI Development may be called “What Successful AI Development Teams Have in Common” or “Fueling the Development of Innovative and Life-Changing AI Solutions” or another title.
- Description: Artificial Intelligence has emerged as a transformative force across a growing number of industries, revolutionizing how we live, work, and interact. From improved medical diagnoses to self-driving cars, and more, AI systems have become integral to our daily lives. Behind these cutting-edge, life-changing solutions are AI teams with a combination of skills. This session reveals exactly how the fusion of technical skills and soft skills within AI teams fuels the successful development of innovative and effective solutions. Informed by “In the AI era, soft skills are the new hard skills” (from Artificial Intelligence and Its Impact on Business), “Soft skills are becoming a key focus” (from Computerworld), “Don’t underestimate the power of a team dynamic – your product becomes the result of it” (from Microsoft), and “Competencies like teamwork are crucial” (from MIT), this talk also delivers a deep-dive on essential team development skills based on the science of high-performing teams. Scott’s talk draws from his work with AI development teams as well as research and coverage from the Association for the Advancement of Artificial Intelligence, Google, IBM, IEEE, Microsoft, Software Engineering Institute, and many others. The usable information can provide you, your teams, and your organization with a competitive advantage.
- Key learning benefits: How you will benefit: (1) Understand technical skills and soft skills leveraged by successful AI teams to develop innovative and effective solutions. (2) Understand the essential team development skills based on the science of high-performing teams. (3) Understand specific techniques including how to apply them to advance the happiness, productivity, and success of teams.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---AI---v24012907.pdf.

Video Game Development
Successful Video Game Development is fifth on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.
- Title: Talks or workshops on Successful Video Game Development may be called “The Science of High-Performance Video Game Development Teams” or “Level-Up Your Team: Science-Backed Strategies for High-Performance Video Game Development” or another title.
- Description: Behind every great video game is a team of creative and technical wizards. Creators, storytellers, designers, artists, developers, testers, and others collaborate and leverage a diverse range of hard skills (also known as technical skills) and soft skills (also known as interpersonal skills) to craft an exceptional end-product. Of the many skills, one — a soft skill — is paramount. Activision Blizzard and other premiere developers and publishers of entertainment experiences identify teamwork as critical for the successful development of video games. Informed by Scott’s first-hand work with video game development teams as well as research and coverage from Activision Blizzard, Gameloft, International Game Developers Association, Microsoft, Rockstar Games, Sony Interactive Entertainment, Ubisoft, and others, this talk delivers a deep-dive on the essential teamwork skill based on the science of high- performing teams. The information can provide you, your teams, and your organization with a competitive advantage!
- Key learning benefits: How you will benefit: (1) Understand that a confluence of both hard skills and soft skills (notably, teamwork) are crucial. (2) Learn the five phases of team development and recognize the identifiable characteristics of each phase. (3) Learn how to apply strategies to improve teams' efficacy, happiness, and success.
- Information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Video-Game-Development---v24012907.pdf.
Those are the top five topics for talks and workshops.


Before concluding this article, we’ll also point out a new topic which is becoming increasingly popular. It’s “Agile for Unicorns.” This session is limited to corporate events for privately-held companies valued at US $1 billion or more. To learn more, check out the information sheet: https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Agile-for-Unicorns---v24012907.pdf.
Visit Scott’s Public Speaker page for a detailed listing of events, testimonials, and more.
Scott speaks around the world. To book him for your conference or other event, complete a speaker engagement request form or email him.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius’ ‘Phases of Team Development’ Featured by The Manufacturers’ Alliance

‘How to Create Genuine Trust in a Team’ by The Manufacturers’ Alliance emphasizes that trust is essential for high-performing teams, and it highlights how to develop that critical success factor. The article features Scott M. Graffius' ‘Phases of Team Development’ work.

A zoomed out image is shown above.

And a zoomed in visual is above.

Graffius periodically updates his work. The most current (2024) edition of his 'Phases of Team Development' visual is shown above. Select here for details.
About The Manufacturers’ Alliance
The Manufacturers’ Alliance is a purpose and values-led organization that inspires manufacturing leaders to break through the boundaries of possibility. Its services are aligned with the following four distinct pillars.
- Thought Leadership Events: Its online and in-person events help ambitious manufacturing owners and leaders understand what it takes to run a great business, providing inspiration with a constant stream of new ideas.
- Peer Groups: It fosters meeting and networking with peers from the manufacturing sector.
- The Academy: This resource supports the development of leadership and management skills needed for the future of manufacturing.
- Hands-on Support: It offers help from a team of experienced business leaders with wide-ranging skills gained from decades of experience in the manufacturing sector.
Visit https://www.manufacturersalliance.co.uk to learn more.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/trust-sg
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Should You Be Nasty or Nice in Negotiations?

A PDF of this article is here.
Note: When discussing moods and behaviors related to negotiations, the respective research uses the terms “angry” or “nasty,” contrasted with “happy” or “nice.” For that reason, this article uses those same terms. Also consider that an unhappy, irritated, or frustrated person may be labeled as “angry.” And a tough, difficult, or demanding person may be labeled as “nasty.”

Introduction
Chances are that you’ve already participated in some form of negotiations in your personal or professional life and that you’ll do so in the future. Negotiation is defined as a discussion between two or more parties aimed at resolving points of difference, crafting outcomes to satisfy various interests, or otherwise establishing an agreement. Handling a job offer, asking for a promotion, and buying and selling property such as a car or a house are just a few examples of deals you may have executed. Enhancing your negotiation strategies, tactics, and skills can have a big payoff on the outcomes of future deals.

Main Section of Article
What can you add to your arsenal to help you maximize value at your next visit to the bargaining table? How about this: Is it advantageous to be nice or nasty in a negotiation? “The Interpersonal Effects of Anger and Happiness in Negotiations” — a study by Gerben A. Van Kleef and colleagues at the University of Amsterdam — uncovered the answer. Read on to gain insights from the work.
The study encompassed three experiments. The first experiment involved a computer-mediated negotiation in which participants couldn’t see their opponent. And participants were led to believe their counterpart was either happy or angry. The findings follow. Participants with an opponent who they thought was angry placed lower demands and made larger concessions than did participants with an opponent who they thought was happy.
The procedure for experiment 2 was similar to the first one. This one further explored the effect of the informed mood of negotiation counterparts. The results showed that participants used information on mood to infer their opponents’ limit and they adjusted their demands accordingly.
The third and final experiment examined the interplay between experienced and communicated emotion. It showed that angry communications (unlike happy ones) induced fear and thereby mitigated the effect of the counterpart’s experienced emotion.

Conclusion
In conclusion, the study by Van Kleef and colleagues found that negotiators are influenced by their counterpart’s emotions. It showed that the expression of anger can be advantageous in some negotiation scenarios, challenging the “golden rule” that always being nice wins.
However, being angry or nasty doesn’t mean acting unethically. And if a person is simply acting a certain way, doing so could backfire if their counterpart sees through the display.
Based on the study and additional resources delineated in the references/sources section of this article, here are some considerations regarding behavior and mood during negotiations.
When to be nice in negotiations:
- Long-term relationships: In repeated negotiations, fostering goodwill with friendly gestures like concessions or expressing empathy can benefit both parties in the long run. It builds trust and cooperation, creating a more positive environment for future deals.
- Information exchange: When seeking information from your counterpart, a friendly approach encourages them to be open and share more readily. Creating a comfortable atmosphere lowers their guard and increases cooperation.
- Concessions for compromise: When seeking a compromise, initiating friendliness can signal your willingness to concede and encourage reciprocation from the other party, leading to a mutually beneficial agreement.
When to be nasty in negotiations:
- Short-term gains: In one-off negotiations, a strategic display of toughness (e.g., setting high demands, expressing firm resolve) can intimidate your opponent and pressure them into accepting less favorable terms.
- Protecting resources: When facing an unfair or demanding adversary, a firm and assertive stance can help protect your resources and prevent exploitation.
- Signaling strength: In situations where your bargaining power is unclear, projecting confidence and strength through assertive communication can deter the other party from taking advantage of you.
This article highlighted select valuable work on the nuances of negotiation behavior. For a deeper understanding, exploring the full research is highly recommended.


References/Sources
Select (partial) bibliography:
- Barry, B. (1999). The Tactical Use of Emotion in Negotiation. Research on Negotiation in Organizations, 7: 93-121.
- Clark, M.S., & Taraban, C.B. (1991). Reactions to and Willingness to Express Emotion in Two Types of Relationships. Journal of Experimental Social Psychology, 27: 324-336.
- Frijda, N.H. (1986). The Emotions. Cambridge, England: Cambridge University Press.
- Harvard Law School (2010, March 9). Should You be Nasty or Nice? Program on Negotiation, Harvard Law School. Available at: https://www.pon.harvard.edu/daily/negotiation-skills-daily/should-you-be-nasty-or-nice.
- Keltner, D., & Haidt, J. (1999). Social Functions of Emotions at Four Levels of Analysis. Cognition and Emotion, 13: 505-521.
- Hüffmeier, J., Freund, P. A., Zerres, A., Backhaus, K., & Hertel, G. (2014). Being Tough or Being Nice? A Meta-Analysis on the Impact of Hard- and Softline Strategies in Distributive Negotiations. Journal of Management, 40 (3): 866-892.
- Pietroni, D., Van Kleef, G.A., De Dreu, C.K.W., & Pagliaro, S. (2008). Emotions as Strategic Information: Effects of Other’s Emotions on Fixed-Pie Perception, Demands and Integrative Behavior in Negotiation. Journal of Experimental Social Psychology, 44: 1444-1454.
- Reis, H.T., & Collins, W.A. (2004). Relationships, Human Behavior, and Psychological Science. Current Directions in Psychological Science, 13: 233-237.
- Schwarz, N., & Clore, G.L. (1983). Mood, Misattribution, and Judgments of Well-Being: Informative and Directive Functions of Affective States. Journal of Personality and Social Psychology, 45: 513-523.
- Sinaceur, M., Adam, H., Van Kleef, G. & Galinsky, A. (2013, May 1). The advantages of being unpredictable: How emotional inconsistency extracts concessions in negotiation. Journal of Experimental Social Psychology, 49: 498-508.
- Thayer, S. (1980). The Effect of Facial Expression Sequence Upon Judgments of Emotion. Journal of Social Psychology, 111: 305-306.
- Van Beest, I., Van Kleef, G.A., & Van Dijk, E. (2008). Get Angry, Get Out: The Interpersonal Effects of Anger Communication in Multiparty Negotiation. Journal of Experimental Social Psychology, 44: 993-1002.
- Van Kleef, G. A. (2009). How Emotions Regulate Social Life: The Emotions as Social Information (EASI) Model. Current Directions in Psychological Science, 18 (3): 184-188.
- Van Kleef, G.A., De Dreu, C.K.W., & Manstead, A.S.R. (2004). The Interpersonal Effects of Anger and Happiness in Negotiations. Journal of Personality and Social Psychology, 86: 57-76.
- Voss, C. (2016). Never Split the Difference: Negotiating as if Your Life Depended on It. New York, New York: Harper Business.

How to Cite This Article
Graffius, Scott M. (2024, January 22). Should You Be Nasty or Nice in Negotiations? Available at: https://scottgraffius.com/blog/files/win-win.html.




About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
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The short link for this article is: https://bit.ly/win-skill
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius’ Phases of Team Development: 2024 Update

High Resolution Files of Visual: See Permission Request Information section

If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.


Introduction
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed his unique material in 2008, and he periodically refreshes it. This article (including the accompanying visual) provides the 2024 update to his ‘Phases of Team Development’ work.
Graffius’ work has “team development” in the title. Alternative terms — which may be interchangeable in the context of this article — include group development, group dynamics, team agility, team building, team coaching, team collaboration, teamcraft, team dynamics, team leadership, team optimization, team performance, team tradecraft, and teamwork.

Five Phases of Team Development
1. Forming
Characteristics of the Forming phase include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for Forming include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of the Storming phase include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for Storming include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of the Norming phase include developing cohesion; purpose and goals are well-understood; more confident; improved commitment; members are engaged and supportive; and relief, lowered anxiety.
Strategies for Norming include delivering feedback, recognizing individual and team efforts, providing learning/upskilling opportunities, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of the Performing phase include demonstrations of interdependence and self-management; high motivation, trust, and empathy; individuals defer to team needs; producing deliverables effectively; and consistent performance.
Strategies for Performing include ‘guiding from the side’ (minimal intervention), highlighting successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of the Adjourning phase (also referred to as the Transitioning or Mourning phase) include potential sadness, and disbanding of temporary teams.
Strategies for Adjourning include communicating change, conducting a summative team evaluation via a retrospective or lessons learned session, recognizing individual and team efforts and achievements, and celebrating the team's accomplishments (a party/after-party).

Conclusion
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information in this article and the accompanying visual to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
This article provided a brief overview of the five phases of team development. Scott M. Graffius presents dynamic and engaging talks and workshops on this topic and more at conferences and other events (public and private/corporate) around the world. To learn more, visit here. For booking information, please complete a speaker engagement request form or email Scott M. Graffius.
If you're looking for additional information on this article (such as references/sources, citation details, or permission request information), read on.

Graffius’ Research is Widely Cited, Featured, and Used
Businesses, scientists, journalists, professional associations, government agencies, universities, and others around the world have featured and used prior — 2023 and earlier — editions of Scott M. Graffius’ ‘Phases of Team Development’ material. Here are a few examples:
- Academic Cooperation Association
- Adobe
- American Management Association
- Amsterdam Public Health Research Institute
- Bayer
- Boston University
- CodeMonk
- Dagen
- Deimos Aerospace
- Erste Bank
- FSU College of Medicine
- Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH)
- IEEE
- Innovify
- Life Sciences Trainers & Educators Network (LTEN)
- London South Bank University
- New Zealand Government
- Prima Resource
- Singapore University of Social Sciences
- Technical University of Munich
- Torrens University Australia
- UK Sports Institute
- University of Galway Ireland
- University of Graz Austria
- University of Waterloo
- US National Park Service
- Virginia Tech
- Warsaw University of Technology
- Yale University
- Zittau/Gorlitz University of Applied Sciences
- And many more

References/Sources
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- Alfateh, Maryam Ali Abu; Messaadia, Mourad; and Ali, Mazen (2023, September). Exploring the Dynamics of Team Formation in Human-Artificial Intelligence Collaboration. In 2023 International Conference on Decision Aid Sciences and Applications (DASA), pp. 384-388, DOI: 10.1109/DASA59624.2023.10286788.
- Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
- Ali, A. J., Fuenzalida, J., Gómez, M., & Williams, M. J. (2021, June). Four Lenses on People Management in the Public Sector: An Evidence Review and Synthesis. Oxford Review of Economic Policy, 37 (2): 335-366.
- Amsterdam Public Health Research Institute (2021). APH Quality Handbook. Amsterdam: Amsterdam Public Health Research Institute.
- Bandai Namco (n.d.). Teamwork Makes the Dream Work. Available at: https://bandainamcomobile.com/news/power-up-your-teamwork-how-bandai-namco-mobile-builds-stronger-teams.
- Bellet, C., De Neve, J., & Ward, G. (2019 October 14). Does Employee Happiness Have an Impact on Productivity? Saïd Business School WP 2019-13. Oxford, UK: Oxford University.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
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- Brief, A. P. & Weiss, H. M. (2022, February). Organizational Behavior: Affect in the Workplace. Annual Review of Psychology, 53 (1): 279-307.
- Cisco (2019). Next-Generation IT Talent Strategies: How CIOs Can Close the Skills Gap and Drive True Business Transformation. Available at: https://www.cisco.com/c/dam/global/en_uk/solutions/executive-perspectives/pdf/ITTalent.pdf.
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- Elliott, Joshua (n.d.). Artificial Social Intelligence for Successful Teams (ASIST). Arlington, VA: Defense Advanced Research Projects Agency (DARPA).
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- Graffius, Scott M. (2023, October 13). The Science of High-Performance Game Development Teams [Presentation]. Talk delivered at the W Love Games International Video Game Development Conference 2023 - Helsinki, Finland. Digital Object Identifier (DOI): 10.13140/RG.2.2.28602.16326. DOI link: https://dx.doi.org/10.13140/RG.2.2.28602.16326.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html. DOI: 10.13140/RG.2.2.31205.17124.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169. DOI link: https://dx.doi.org/10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29382.45120. DOI link: https://dx.doi.org/10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. Digital Object Identifier (DOI): 10.13140/RG.2.2.27956.73601. DOI link: https://dx.doi.org/10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127. DOI link: https://dx.doi.org/10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29016.72964. DOI link: https://dx.doi.org/10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
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- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
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- Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
- KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
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- Life Sciences Trainers and Educators Network (LTEN) (2022). Leveraging a Cross-Functional Training Task Force to Create Training that Doesn’t Suck. LTEN 2022 Conference.
- Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
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- Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
- Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
- Sazali, A. R. B.; Khamarudin, F. B.; & Abdul Alahdad, S. N. B. (2022). Maximising the Zone of Proximal Development Benefits in Group Online Learning. International Journal of Academic Research in Business and Social Sciences, 12 (6): 1476-1496.
- Scaled Agile, Inc. (2023, March 14). Working Successfully in Agile with Remote Team Members. Available at: https://scaledagileframework.com/working-successfully-in-agile-with-remote-team-members/.
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- Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
- Tamiru, Natasha (2023, June). Team Dynamics: Five Keys to Building Effective Teams. Google. Available at: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-trends/five-dynamics-effective-team.
- Tannenbaum, Robert, & Schmidt, Warren H. (1958). How to Choose a Leadership Pattern. Harvard Business Review, 36: 95- 101.
- Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
- Thier, Jane (2021, December 8). 'Form, Storm, Norm, Perform’: Twitter’s New CEO Faces a Critical Few Months as He Seeks to Differentiate Himself from Jack Dorsey, Leadership Experts Say. Fortune. Available at: https://fortune.com/2021/12/08/form-storm-norm-perform-twitters-new-ceo-faces-a-critical-few-months-as-he-seeks-to-differentiate-himself-from-jack-dorsey-leadership-experts-say/.
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How to Cite This Article
Graffius, Scott M. (2024, January 5). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.

Permission Request Information
To request permission to use the ‘Phases of Team Development’ visual shown at the top of this article or any other material from this publication, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.

About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:



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Post-Publication Notes
Update on 7 January 2025
Scott M. Graffius periodically updates his 'Phases of Team Development' work. The most current edition is here.

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Lifespan (Half-Life) of Social Media Posts: Update for 2024


If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.


Introduction
Individuals and businesses use the Internet and other forms of digital communication to reach and engage target audiences and promote content. That’s digital marketing. It includes email, social media, web-based advertising, and text and multimedia messages.
A rapidly expanding component of digital marketing is social media marketing. It involves posting content on social media platforms such as Snapchat, X (formerly known as Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs. The platforms enable people to connect with family and friends, share information and ideas, and access news and entertainment. The platforms also play a vital role in business by providing companies with direct channels to reach and engage with their target audiences. When well-executed, social media marketing delivers multiple benefits, including:
- Engagement with a global audience — there are 4,950,000,000 (4.95 billion) active social media users worldwide.B1
- Improved brand and marketplace awareness and reach.
- Enhanced customer engagement.
- Increased website traffic.
- Improved search engine rankings.
- And more.

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
In 2018, Scott M. Graffius first published data on the lifespan (half-life) of social media posts. Algorithms and other factors on platforms change over time.B2 For that reason, Graffius periodically updates the analysis. This article provides the update for 2024.
Reports by others on the shelf life of social media are often based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a broad set of data from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends. Graffius’ “Lifespan (Half-Life) of Social Media Posts: Update for 2024” — this research report — is built on data from 37 sources.A
Based on an analysis of data from 37 diverse sources,A this report reveals the average lifespan (half-life) for posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.


Main Section of Article
As detailed next, the half-life of posts varies by social media platform.


Snapchat
Snapchat is a multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. A distinguishing feature of the platform is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Snapchat has 750,000,000 (750 million) active users.B3

The average half-life duration for Snapchat posts is 0 minutes.A Exceptions apply. Snapchat messages may disappear instantly or live up to 24 hours (even longer in certain cases) depending on the type of message, user settings, and other details.
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Snapchat for 2024 along with the last two annual editions of this report:
- 2024: 0 minutes (exceptions apply).A
- 2023: 0 minutes (exceptions apply).B4
- 2022: 0 minutes (exceptions apply).B5


X
X (formerly known as Twitter) is a microblogging and social networking service owned by X Holdings II, Inc. (a wholly owned subsidiary of X Holdings I, Inc., wholly owned by Elon Musk), on which users post and interact with messages known as "tweets". X has 666,000,000 (666 million) active users.B3 (Note: The data source is held in high regard. Some other organizations report a lower value.)

The average half-life duration for tweets is 43 minutes.A
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Twitter for 2024 along with the last two annual editions of this report:
- 2024: 43 minutes.A
- 2023: 24 minutes.B4
- 2022: 23 minutes.B5


Facebook is an online social media and social networking service owned by Meta Platforms. It's the third most visited website in the world. Facebook has 3,030,000,000 (3.03 billion) active users.B3

The average half-life duration for Facebook posts is 76 minutes (= 1.27 hours).A
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Facebook for 2024 along with the last two annual editions of this report:
- 2024: 76 minutes.A
- 2023: 105 minutes.B4
- 2022: 60 minutes.B5


Instagram is a photo and video-sharing service owned by Meta Platforms. The service allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Users can browse other users’ content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram has 2,000,000,000 (2.00 billion) active users.B3

The average half-life duration for Instagram posts is 1,185 minutes (= 19.75 hours).A
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Instagram for 2024 along with the last two annual editions of this report:
- 2024: 1,185 minutes (= 19.75 hours).A
- 2023: 1,200 minutes (= 20.00 hours).B4
- 2022: 1,170 minutes (= 19.50 hours).B5


LinkedIn is a business and employment-oriented online service. It's a wholly-owned subsidiary of Microsoft. LinkedIn claims to have 875,000,000+ (875 million) users.B6 However, it does not report how many of those users are active users. It’s estimated that 424,000,000 (424 million) are active users.B7

The average half-life duration for LinkedIn posts is 1,458 minutes (= 24.30 hours).A
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on LinkedIn for 2024 along with the last two annual editions of this report:
- 2024: 1,458 minutes (= 24.30 hours).A
- 2023: 1,440 minutes (= 24.00 hours).B4
- 2022: 1,440 minutes (= 24.00 hours).B5


YouTube
YouTube is an online video-sharing platform. It's owned by Google, and it's the second most visited website, after Google Search. YouTube has 2,490,000,000 (2.49 billion) active users.B3

The average half-life duration for YouTube posts is 12,717 minutes (= 8.83 days).A
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on YouTube for 2024 along with the last two annual editions of this report:
- 2024: 12,717 minutes (= 211.95 hours = 8.83 days).A
- 2023: 12,672 minutes (= 211.20 hours = 8.80 days).B4
- 2022: 8,640 minutes (= 144.00 hours = 6.00 days).B5


Pinterest is an image-sharing service designed to enable the saving and discovery of information (specifically "ideas") on the internet using images — and on a smaller scale, videos — in the form of pinboards. The platform is operated by Pinterest, Inc. It has 465,000,000 (465 million) active users.B3

The average half-life duration for Pinterest posts is 164,518 minutes (= 3.76 months).A
Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Pinterest for 2024 along with the last two annual editions of this report:
- 2024: 164,518 minutes (= 2,741.97 hours = 114.25 days = 16.32 weeks = 3.76 months).A
- 2023: 164,270 minutes (= 2,737.83 hours = 114.08 days = 16.30 weeks = 3.76 months).B4
- 2022: 164,270 minutes (= 2,737.83 hours = 114.08 days = 16.30 weeks = 3.76 months).B5


Blogs
Blogs (a truncation of "weblogs") are discussion or informational websites consisting of discrete, often diary-style entries. Up until 2009, blogs were usually the work of individuals and each typically covered a single topic. In the 2010s, multi-author blogs (MABs) from media outlets and others emerged. In addition to featuring the writings of multiple authors, MABs often span a range of topics. It is estimated that there are over 600,000,000 (600 million) blogs.B8

The average half-life duration for blog posts is 1,022,997 minutes (= 1.95 years).A
The functionality of blogs and other factors can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on blogs for 2024 along with the prior annual edition of this report (note: this research started reporting on blogs in 2023):
- 2024: 1,022,997 minutes (1.95 years).A
- 2023: 1,051,200 minutes (2.00 years).B4


Conclusion
Social media platforms — such as Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — enable people to connect with family and friends, share information and ideas, and access news and entertainment. The platforms also provide organizations with direct channels to reach and engage with their target audiences.
The relevance and engagement of posts on social media platforms have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). In 2018, Scott M. Graffius first published data on the lifespan (half-life) of social media posts. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. This report, which is based on half-life data from 37 sources, provides an update for 2024.
Social media analytics provide valuable insights that can support efforts to level-up engagement and results.B9,B10,B11,B12,B13,B14,B15 Data on the average lifespan (half-life) of posts, for example, can help inform strategic and tactical decisions such as the frequency and scheduling of posts.


Graffius’ Research is Widely Cited
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, and others have featured and used prior — 2023 and earlier — editions of Scott M. Graffius’ “Lifespan (Half-Life) of Social Media Posts” research. Here are a few examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article include data from Graffius and a hyperlink to his research.]
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- And many more.
Graffius appreciates the coverage of his research.


References/Sources
References/sources are organized into two sections - A and B.
A. Here are the sources related to the lifespan (half-life) of social media posts:
- A1. Adobe
- A2. Association for the Advancement of Artificial Intelligence
- A3. Bit(dot)ly
- A4. Business Insider
- A5. Business Standard
- A6. Cornell University
- A7. Emeritus
- A8. Espirian
- A9. Exceptional PPM and PMO Solutions
- A10. Fanbooster (Traject)
- A11. Fast Company
- A12. Forbes
- A13. Google
- A14. Halverson Group
- A15. IEEE
- A16. Ignite Social Media
- A17. Kinsta
- A18. Klout
- A19. Later
- A20. Moz
- A21. New York Times
- A22. Pinterest
- A23. Royal Town Planning Institute
- A24. Science(dot)org
- A25. Sculpt - B2B Social Media Agency
- A26. Simply Measured
- A27. Snapchat
- A28. Social Media Marketing
- A29. Social Media University—Global
- A30. Tapp Network
- A31. TechniqueHow
- A32. The Online Advertising Guide
- A33. Université de Genève
- A34. University of Akron
- A35. Washington Post
- A36. WebFX
- A37. Wiselytics
B. Here are the references for additional information (such as the number of active users on platforms, etc.; see section A for sources related to the half-life of posts):
- B1. Statista (2023, August 31). Social Media - Statistics and Facts.
- B2. Trivette, Hannah (2022, October 14). A Guide to Social Media Algorithms and SEO. Forbes.
- B3. Statista (2023, October). Most Popular Social Networks Worldwide as of October 2023.
- B4. Graffius, Scott M. (2023, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722.
- B5. Graffius, Scott M. (2022, January 5). Lifespan (Half-Life) of Social Media Posts: Update for 2022. Available at: https://www.scottgraffius.com/blog/files/social-2022.html.
- B6. LinkedIn.
- B7. Macready, Hannah (2023, February 22). 47 LinkedIn Statistics You Need to Know in 2023. Hootsuite.
- B8. Ong, Si Quan (2023, January 27). 59 Blogging Statistics for 2023.
- B9. Colicev, Anatoli, & Malshe, Ashwin, & Pauwels, Koen, & O'Connor, Peter (2018). Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media. Journal of Marketing, 82 (1): 37-56.
- B10. Collier, Azure (2017, April 28). How to Create a Social Media Posting Schedule. Constant Contact.
- B11. IBM (n.d.). What is Social Media Analytics. Available at: https://www.ibm.com/topics/social-media-analytics.
- B12. Kanuri, V. K., & Chen, Y., & Sridhar, S. (2018). Scheduling Content on Social Media: Theory, Evidence, and Application. Journal of Marketing, 82 (6): 89-108.
- B13. Liadeli, G., & Sotgiu, F., & Verlegh, P. W. J. (2023). A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales. Journal of Marketing, 87 (3): 406-427.
- B14. Perreault, Marie-Catherine, & Mosconi, Elaine (2018). Social Media Engagement: Content Strategy and Metrics Research Opportunities. Proceedings of the 51st Hawaii International Conference on System Sciences: 3568-3577.
- B15. Trunfio, Mariapina, & Rossi, Simona (2021). Conceptualising and Measuring Social Media Engagement: A Systematic Literature Review. Italian Journal of Marketing, 2021 (3):267-292.


How to Cite this Article
Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.


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About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
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The short link for this article is: https://bit.ly/life-2024


Post-Publication Notes
Update on 25 March 2024
At the time of publication, a graphic on the average lifespan (half-life) of posts on X indicated “7.71667” under hours. That typo was corrected to read “0.71667.” The change was implemented in this article on 25 March 2024.
Update on 6 January 2025
Algorithms and other factors on social media platforms change over time. For that reason, Scott M. Graffius periodically updates his 'Lifespan (Half-Life) of Social Media Posts' research. The most current edition is here.

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