Half-Life for Posts on Different Social Media Platforms

vggg9B halflife - SG lowerres


Social media is quickly becoming one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As summarized in the image above (a higher resolution version is available
here) and described below, the half-life of posts varies by platform.

Twitter


Facebook


Instagram


LinkedIn


Pinterest


Be mindful of the half-life values when posting content.


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

The website for his business is
http://Exceptional-PMO.com and the digital media kit for his award-winning book is located at https://AgileScrumGuide.com.

You're also invited to connect with Scott on social. Like his page on
Facebook, follow him on Twitter, and connect with him on LinkedIn.


custom - back to main page of blog


Half-Life for Posts on Different Social Media Platforms

vggg9B halflife - SG lowerres


Social media is quickly becoming one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As summarized in the image above (a higher resolution version is available
here) and described below, the half-life of posts varies by platform.

Twitter


Facebook


Instagram


LinkedIn


Pinterest


Be mindful of the half-life values when posting content.


★★★★★


You're invited to review Scott's
bio, find out about his speaking engagements, and read additional articles in the blog.

The website for his business is
http://Exceptional-PMO.com and the digital media kit for his award-winning book is located at https://AgileScrumGuide.com.

You're also invited to connect with Scott on social. Like his page on
Facebook, follow him on Twitter, and connect with him on LinkedIn.


custom - back to main page of blog