Are Agile and Scrum Limited to Technology Projects or Technology Industries?

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum's built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage.

Agile and Scrum were once the sole domain of software development. However, the benefits and results have not gone unnoticed by others. Practices are being adopted by additional departments and industries. Examples follow.

  • The State of Scrum Report(1) revealed that 21% of Scrum projects are run by departments outside of Technology such as Marketing, Finance, and Sales.
  • An article published in The New York Times(2) noted agile's use in diverse industries—with examples ranging from a museum in Sydney, Australia, to an automobile dealership in Maine.
  • A business brief(3) illustrated how varied businesses—including John Deere, NPR, and Mission Bell Winery—employed agile.

In summary, agile and Scrum are used broadly. For more information on agile/Scrum, pick up a copy of the award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. For more information on the publication, and to connect:


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References:

(1) Scrum Alliance (2017). The State of Scrum Report. Westminster, CO: Scrum Alliance, Inc.
(2) Hardy, Q. (2016, November 25). "The New Workplace is Agile, and Nonstop. Can You Keep Up?" The New York Times, page B1.
(3) Rigby, D. K., Berez, S., Caimi, G., and Noble, A. (2016).
Bain Brief: Agile Innovation. Boston, MA: Bain & Company.

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© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.




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Research by Scott M. Graffius Referenced in the 'Proceedings of the National Academy of Sciences of the United States of America'

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Cover Image for Blog


Select
here to download a PDF of this article.

The Proceedings of the National Academy of Sciences of the United States of America (PNAS) references Scott M. Graffius' research on the half-life of social media. Highlights follow.

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Page 1 Excerpt for Blog

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Page 3 Excerpt for Blog

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Visual Excerpt for Blog

Thanks to the authors of the PNAS journal article:

  • Philipp J. Schneider - College of Management of Technology, École Polytechnique Fédérale de Lausanne (EPFL), CH-1015 Lausanne, Switzerland; and
  • Marian-Andrei Rizoiu - Faculty of Engineering and Information Technology, The University of Technology Sydney (UTS), Ultimo NSW 2007, Australia.

Citation for PNAS journal article:

Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at:
https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120.

Citation for Graffius’ research:

Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at:
https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722. Copyright © Scott M. Graffius. All rights reserved.

About the PNAS

The
Proceedings of the National Academy of Sciences of the United States of America (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS), is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences. The journal is global in scope and submission is open to researchers worldwide.

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About Scott M. Graffius


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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 87 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/pnas-blog

© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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