Potentially Shippable Product Increment and Minimum Viable Product Approach
22 January 2018
Potentially Shippable Product Increment
Scrum requires teams to build an increment of functionality during every sprint, and the increment must be potentially shippable because the Product Owner might decide to release it at the end of the sprint.
Minimum Viable Product Approach
The product increment may or may not be marketable. However, a Minimum Viable Product (MVP) approach is sometimes used to help test marketable ideas. MVP is a product release strategy which can be used in Scrum (or another framework). The term was created by Frank Robinson, and popularized by Steve Blank and Eric Ries.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (http://bit.ly/scrumone) says:
"The MVP has just those features considered sufficient for it to be of value to customers, and allow for it to be shipped or sold to early adopters. Customer feedback will inform future development of the product."
Here are a few examples of then-startups use of an MVP:
© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scrum requires teams to build an increment of functionality during every sprint, and the increment must be potentially shippable because the Product Owner might decide to release it at the end of the sprint.
- The product increment is the sum of all backlog items completed during the current sprint
- Potentially shippable is defined by a state of confidence or readiness
- Shipping is a business decision: shipping may or may not occur at the end of the sprint (new functionality may be accumulated via multiple sprints before being shipped)
Minimum Viable Product Approach
The product increment may or may not be marketable. However, a Minimum Viable Product (MVP) approach is sometimes used to help test marketable ideas. MVP is a product release strategy which can be used in Scrum (or another framework). The term was created by Frank Robinson, and popularized by Steve Blank and Eric Ries.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (http://bit.ly/scrumone) says:
"The MVP has just those features considered sufficient for it to be of value to customers, and allow for it to be shipped or sold to early adopters. Customer feedback will inform future development of the product."
Here are a few examples of then-startups use of an MVP:
- Facebook: The first product (originally called Thefacebook) tested traction of students connecting with their college/class and posting messages. Other features—built on the initial success—came later.
- Groupon: It launched with a WordPress site and PDFs emailed to early subscribers. The test proved successful, and the company subsequently built its voucher system and backend.
- Spotify: The initial product was simple desktop app, tested in a closed beta. The MVP proved to be of interest to consumers, and more features followed.
© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book
02 September 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Insights from Scott M. Graffius in New Book on Technology Management
Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book is featured on AgileScrumGuide.com, which also provides news, tips, and resources on Agile and Scrum.
The Agile Project Management chapter in the new book, Managing Information Technology (Second Edition), draws on Scott M. Graffius’ insights published on AgileScrumGuide.com regarding the potentially shippable product increment (PSPI) and the minimum viable product (MVP) approach.
As shown, Graffius is listed in the references section of Managing Information Technology (Second Edition).
About Managing Information Technology (Second Edition)
The following is a synopsis of the 2024 book based on information on Amazon.
Taking the fundamental principles of IT service management and best practices in project management (including agile), Managing Information Technology (Second Edition) offers a single, seamless reference for IT managers and others involved or interested in the profession. Authors Francisco Castillo and Korina Monoso leveraged their considerable industry experience in informing readers how to apply the information conveyed in the book into the workplace.
The book is available in digital and print formats.
Visit the publisher’s website to learn more.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book, and content on AgileScrumGuide.com, are copyright © Scott M. Graffius. Managing Information Technology (Second Edition) cover image and content are the property of Springer, the editors, or the authors.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, September 2). Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book. Available at: https://scottgraffius.com/blog/files/mit2.html.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is (coming soon)
The short link for this article is (coming soon)
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Insights from Scott M. Graffius in New Book on Technology Management
Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book is featured on AgileScrumGuide.com, which also provides news, tips, and resources on Agile and Scrum.
The Agile Project Management chapter in the new book, Managing Information Technology (Second Edition), draws on Scott M. Graffius’ insights published on AgileScrumGuide.com regarding the potentially shippable product increment (PSPI) and the minimum viable product (MVP) approach.
As shown, Graffius is listed in the references section of Managing Information Technology (Second Edition).
About Managing Information Technology (Second Edition)
The following is a synopsis of the 2024 book based on information on Amazon.
Taking the fundamental principles of IT service management and best practices in project management (including agile), Managing Information Technology (Second Edition) offers a single, seamless reference for IT managers and others involved or interested in the profession. Authors Francisco Castillo and Korina Monoso leveraged their considerable industry experience in informing readers how to apply the information conveyed in the book into the workplace.
The book is available in digital and print formats.
Visit the publisher’s website to learn more.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book, and content on AgileScrumGuide.com, are copyright © Scott M. Graffius. Managing Information Technology (Second Edition) cover image and content are the property of Springer, the editors, or the authors.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
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- 🇸🇪 Sweden
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- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
How to Cite This Article
Graffius, Scott M. (2024, September 2). Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book. Available at: https://scottgraffius.com/blog/files/mit2.html.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is (coming soon)
The short link for this article is (coming soon)
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Hostinger Highlights Scott M. Graffius’ “Agile Protocol” Book in Feature on Software Projects
24 May 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Agile Protocol: The Transformation Ultimatum by Scott M. Graffius was quoted by Hostinger—one of the world’s leading web hosting providers—in their 23 May 2025 feature article on software projects.
Here’s an excerpt from Hostinger's article:
A visual follows.
Hostinger's respective feature article is here.
Hostinger’s inclusion of Graffius' newly-released Agile Protocol demonstrates the book’s early impact and relevance in discussions around successful software delivery. It further affirms the book's dual role as a satirical adventure and a source of actionable insights for Agile practitioners and tech leaders.
About Hostinger
Hostinger, a leading web hosting provider founded in Lithuania in 2004, has grown into a global powerhouse, serving over 3 million clients and managing 5 million domains across 178 countries. Renowned for its affordable yet high-performing hosting solutions, the company has earned a spot on the Financial Times’ FT 1000 list of Europe’s fastest-growing companies for six consecutive years, with a 57% revenue surge in 2023, reaching €110 million, partly attributed to its innovative use of AI. With a client base that includes 29 million websites and a reputation for reliable, user-friendly services, Hostinger continues to solidify its prominence in the tech industry. To learn more, visit https://www.hostinger.com.
About Agile Protocol
Agile Protocol: The Transformation Ultimatum is a wildly entertaining, high-stakes story that doubles as a stealth guide to Agile!
A tech company threatens to implode under the weight of its misapplication of Agile ("fake Agile"). That's when an elite crew intervenes to execute a daring rescue to save the day—and the business. Along the way, they navigate corporate Agile cosplay, sabotage, unhinged AI, executive meltdowns, an epic rage-quit via helicopter, and more.
Agile Protocol is hilarious satire packed with real insights. Through its wild ride, you’ll gain tools to understand what great Agile leadership looks like, spot and stop "fake Agile," and confidently apply Agile values and principles.
This entertaining and enlightening read is perfect for Scrum Masters, Product Owners, Agile Coaches, Agile Project Managers, Technology Managers, Founders, and others involved or interested in Agile. Available worldwide as an ebook and audiobook (paperback coming soon). Get your copy from Amazon or Audible.
If you want to watch the trailer first, it's here.
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, Agile, and Project Management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international speaker. He’s delivered over $2.3 billion in value for Fortune 500 companies and other powerhouses in tech, entertainment, finance, government, healthcare, social media, and beyond. Innovators like Cisco, Microsoft, National Science Foundation LTER Network, Oracle, the US Department of Energy, and Yale University use his expertise to fuel their success. Explore https://www.scottgraffius.com to learn more.
Continue reading for:
(More) About Scott M. Graffius
Scott M. Graffius is an AI, Agile, and Project Management/PMO leader, researcher, author, and speaker. Along the way, he spearheaded initiatives that have generated over $2.3 billion in impact for organizations across tech, entertainment, finance, healthcare, and beyond. The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. To date, Graffius has conducted 93 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Thought Leader | Public Speaker | Agile Protocol Book | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
Agile Protocol: The Transformation Ultimatum by Scott M. Graffius was quoted by Hostinger—one of the world’s leading web hosting providers—in their 23 May 2025 feature article on software projects.
Here’s an excerpt from Hostinger's article:
A Minimum Viable Product (MVP) is essentially a stripped-down version of your product that tests core features and validates your assumptions early.
Or, as Scott M. Graffius, award-winning author and international speaker, cleverly puts it, ‘Let’s talk about Minimum Viable Product, or as I like to call it: the art of building just enough to find out you’re wrong.’
Without an MVP, you risk building a product that misses the mark or drains your budget before gaining traction. It also opens the door to feature creep, when extra features are added to the project over time, stretching the scope far beyond what was originally intended.
A visual follows.
Hostinger's respective feature article is here.
Hostinger’s inclusion of Graffius' newly-released Agile Protocol demonstrates the book’s early impact and relevance in discussions around successful software delivery. It further affirms the book's dual role as a satirical adventure and a source of actionable insights for Agile practitioners and tech leaders.
About Hostinger
Hostinger, a leading web hosting provider founded in Lithuania in 2004, has grown into a global powerhouse, serving over 3 million clients and managing 5 million domains across 178 countries. Renowned for its affordable yet high-performing hosting solutions, the company has earned a spot on the Financial Times’ FT 1000 list of Europe’s fastest-growing companies for six consecutive years, with a 57% revenue surge in 2023, reaching €110 million, partly attributed to its innovative use of AI. With a client base that includes 29 million websites and a reputation for reliable, user-friendly services, Hostinger continues to solidify its prominence in the tech industry. To learn more, visit https://www.hostinger.com.
About Agile Protocol
Agile Protocol: The Transformation Ultimatum is a wildly entertaining, high-stakes story that doubles as a stealth guide to Agile!
A tech company threatens to implode under the weight of its misapplication of Agile ("fake Agile"). That's when an elite crew intervenes to execute a daring rescue to save the day—and the business. Along the way, they navigate corporate Agile cosplay, sabotage, unhinged AI, executive meltdowns, an epic rage-quit via helicopter, and more.
Agile Protocol is hilarious satire packed with real insights. Through its wild ride, you’ll gain tools to understand what great Agile leadership looks like, spot and stop "fake Agile," and confidently apply Agile values and principles.
This entertaining and enlightening read is perfect for Scrum Masters, Product Owners, Agile Coaches, Agile Project Managers, Technology Managers, Founders, and others involved or interested in Agile. Available worldwide as an ebook and audiobook (paperback coming soon). Get your copy from Amazon or Audible.
If you want to watch the trailer first, it's here.
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, Agile, and Project Management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international speaker. He’s delivered over $2.3 billion in value for Fortune 500 companies and other powerhouses in tech, entertainment, finance, government, healthcare, social media, and beyond. Innovators like Cisco, Microsoft, National Science Foundation LTER Network, Oracle, the US Department of Energy, and Yale University use his expertise to fuel their success. Explore https://www.scottgraffius.com to learn more.
Continue reading for:
- (More) About Scott M. Graffius,
- How to Cite This Article,
- and more.
(More) About Scott M. Graffius
Scott M. Graffius is an AI, Agile, and Project Management/PMO leader, researcher, author, and speaker. Along the way, he spearheaded initiatives that have generated over $2.3 billion in impact for organizations across tech, entertainment, finance, healthcare, and beyond. The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
- Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. To date, Graffius has conducted 93 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- Practice Standard for Work Breakdown Structures—Second Edition.
- A Guide to the Project Management Body of Knowledge—Sixth Edition.
- The Standard for Program Management—Fourth Edition.
- The Practice Standard for Project Estimating—Second Edition.
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Thought Leader | Public Speaker | Agile Protocol Book | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
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How to Cite This Article
Graffius, Scott M. (2025, May 24). Hostinger Highlights Scott M. Graffius’ "Agile Protocol" Book in Feature on Software Projects. Available at: https://scottgraffius.com/blog/files/hostinger-highlights-scott-m-graffius-agile-protocol-book-in-feature-on-software-projects.html. 
Digital Object Identifier (DOI)
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Content Acknowledgements
This article includes brief excerpts from Hostinger, attributed and used under fair use for news reporting and analysis.
Hostinger name, mark, and content are the property of Hostinger.
Agile Protocol: The Transformation Ultimatum is copyright © Scott M. Graffius. All rights reserved.
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