‘APAC CIO Outlook’ Magazine Features Content from ‘Agile Transformation’ Book by Scott M. Graffius

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius Featured by APAC CIO Outlook - LR BLOG

Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF.

APAC CIO Outlook magazine features content from Scott M. Graffius’ Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change in their June 2022 article on innovation and e-commerce. An excerpt is shown below.

Scott M Graffius Featured by APAC CIO Outlook - Look Inside

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About APAC CIO Outlook Magazine

APAC CIO Outlook is a digital and print magazine that provides a platform for CIOs, CTOs and other senior level IT buyers and decision makers along with CXOs of solution providers to share their experiences, wisdom, and advice with enterprise IT community of Asia-Pacific (APAC) countries. To learn more, visit https://www.apacciooutlook.com.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:



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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/apac-cio



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update

BY SCOTT M. GRAFFIUS | ScottGraffius.com


Scott_M_Graffius_-_Phases_of_Team_Development_-_2023_LR_1000x630_JPG

Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF.

For permission requests and high resolution versions of the Phases of Team Development image, see below.


2023 Update


In 2008, Scott M. Graffius started developing material on advancing teams’ happiness, productivity, and success. His respective Phases of Team Development content factors the work of Dr. Bruce W. Tuckman and Mary Ann C. Jensen; Graffius's experience, observation, and analysis; and research, recommendations, and coverage from additional sources (examples are listed below).

The Phases of Team Development highlights the performance level, characteristics, and proven strategies for each of the five phases: Forming, Storming, Norming, Performing, and Adjourning. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' (and their own) happiness, productivity, and success.

This article and the accompanying visual provides the updated 2023 version of the Phases of Team Development.

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Five Phases of Team Development

1. Forming

Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.

Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.

2. Storming

Traits of Storming include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.

Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.

3. Norming

Features of Norming include purpose and goals are well-understood, more confident, improved commitment, members are engaged and supportive, relief (lowered anxiety), and developing cohesion.

Strategies for this phase include recognizing individual and team efforts, providing learning opportunities and feedback, and monitoring the ‘energy’ of the team.


4. Performing

Characteristics of Performing include high motivation, trust, and empathy; individuals defer to team needs; effectively producing deliverables; consistent performance; and demonstrations of interdependence and self-management.

Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.

5. Adjourning

Typical traits of Adjourning (also referred to as Transitioning or Mourning) include potential sadness, recognition of team and individual efforts, and disbanding.

Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations ('lessons learned'), providing an opportunity for individual acknowledgments, and celebrating the team’s accomplishments — which may involve a party and possibly an after-party.

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Scott_M_Graffius - References Sources - Spacer - LR

Select (partial) sources:

The Phases of Team Development by Scott M. Graffius factors the work of Dr. Bruce W. Tuckman and Mary Ann C. Jensen; Graffius's experience, observation, and analysis; and research, recommendations, and coverage from additional sources such as Google, Harvard Business Review, IEEE, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Gartner, CIO, RAND Corporation, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, Software Engineering Institute, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.

Select (partial) bibliography:

  • Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
  • Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
  • Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
  • Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
  • Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
  • Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NY: The Wall Street Journal.
  • Forbes (2018, April 23). How to Fast-Track Any Team to Success. Forbes. New York, NY: Forbes.
  • Forbes (2012, October 27). How the iPad Mini is Defining Tim Cook’s Apple. Forbes. New York, NY: Forbes.
  • Glover, P. (2012, March 13). Team Conflict: Why It’s a Good Thing. Fast Company. New York, NY: Mansueto Ventures.
  • Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. 
  • Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
  • Kane, G. C. (2014, October 7). Why Your Company is Probably Measuring Social Media Wrong. MIT Sloan Management Review. Cambridge, MA: MIT Sloan Management Review.
  • KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
  • Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
  • Makar, A. (2011, July 13). Lessons Learned in Norming and Performing Team Development Phases. Louisville, KY: TechRepublic.
  • Martinuzzi, B. (2012, June 8). Six Tips Guaranteed to Reduce Workplace Frustrations. New York, NY: American Express Company.
  • Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
  • Mocko, G., & Linnerud, B. (2016). Measuring the Effects of Goal Alignment on Innovative Engineering Design Projects. International Journal of Engineering Education, 32: 55-63.
  • Romanelli, M. (2019, September 11). Teamwork Accelerated. PM Times. Newmarket, Ontario, Canada: Macgregor Communications.
  • Riggs, A. (2020, October 15). Why I Start All My Video Meetings with Collaborative Games (Spoiler: It’s Not Boredom). Amsterdam, the Netherlands: The Next Web (TNW).
  • Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
  • Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
  • Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
  • Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
  • Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
  • Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
  • Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
  • United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: United States Army.

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Scott_M_Graffius - Cite This Article - Spacer - LR

How to cite this article:

Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at:
https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.

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Scott_M_Graffius - Request Permission - Spacer - LR

© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

To request permission to use the Phases of Team Development content, contact Scott M. Graffius.

If a request is approved, terms and conditions will be provided along with—if applicable—downloadable high resolution versions of the Phases of Team Development image in JPG and PNG formats.


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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:



Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/teams-2023



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Ollscoil na Gaillimhe | University of Galway Features Scott M. Graffius's 'Phases of Team Development' Work

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott_M_Graffius_Featured_by_University_of_Galway_-_LR-BLG-2

Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF.

Ollscoil na Gaillimhe | University of Galway references Scott M. Graffius's Phases of Team Development work in their
Systems for Team Empowerment: Research on Practice publication. Select excepts are shown below.

Scott_M_Graffius_Featured_by_University_of_Galway_Publication_Excerpts

The current version of Scott M. Graffius's Phases of Team Development work is
here.

About Ollscoil na Gaillimhe | University of Galway's Systems for Team Empowerment: Research on Practice

Here's an excerpt from the
publication:

"Overall, we conclude that systematic team empowerment is key for effectively navigating strategic avenues in a dynamic and context-dependent environment, ranging from gaining competitive advantage in an organisation, to making effective life-and-death decisions in emergency rescue situations."

About Ollscoil na Gaillimhe | University of Galway

The University of Galway is a public research university located in the city of Galway, Ireland. It was founded in 1845 as Queen’s College Galway and the first cohort included just 68 students. The university has grown massively in size and reputation over the past 175 years, with a student population of over 18,000. The institution's name has changed over time. In 2022, it was was renamed "Ollscoil na Gaillimhe – University of Galway."

To learn more, visit
https://www.universityofgalway.ie.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on Twitter, Facebook, and LinkedIn.

Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/gu-2023

#Agile #AgileCoach #AgileProjectManagement #BruceTuckman #BruceWTuckman #Collaboration #Development #Galway #GalwayPostgrad #InternationalSpeaker #Leadership #OrganizationalDevelopment #PhasesOfTeamDevelopment #ProjectManagement #ProjectManager #PublicSpeaker #ScrumMaster #SmallGroupDynamics #Team #TeamCollaboration #TeamDevelopment #TeamEmpowerment #TeamLeadership #TeamPerformance #Tech #Technology #Tuckman #TuckmansLadder #UniOfGalway #UniversityOfGalway



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Lifespan (Half-Life) of Social Media Posts: Update for 2023

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Lifespan Half-Life of Social Media Posts Update for 2023 - LR for BLG - 1000x482

For permission requests and high resolution versions of the 'Lifespan (Half-Life) of Social Media Posts' visual, see below.

Want to download this article as a PDF so you can easily take action on it later?
Click here to download this article as a PDF.

Update for 2023

In 2018, Scott M. Graffius first published data on the lifespan (half-life) of social media posts. As algorithms and other factors on platforms change over time
¹, Graffius periodically updates the analysis. This is the update for 2023.

Digital marketing involves utilizing tools, processes, content, and techniques to advance goals such as traffic, visibility, and sales for individuals, brands, and businesses. An increasingly important form of digital marketing is social media marketing. It involves creating and sharing content on social media networks. When well-executed, it delivers multiple benefits, including:

  • Improved brand and marketplace awareness,
  • Engagement with a global audience — there are 4,700,000,000 (4.7 billion) active social media users worldwide²,
  • Increased traffic,
  • Enhanced search engine optimization (SEO) rankings,
  • And more.

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). The data can help inform strategic and tactical decisions, such as the frequency/scheduling of posts.

Scott_M_Graffius_-_Social_Media_HalfLife_-_BLG_Future_LR_23011507-SQ

Based on an analysis of data from 32 diverse sources listed below³, this article reveals the average lifespan (half-life) for posts on Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and blogs. In cases where data sources reported different values for a platform, the average was applied.

social media lifespan halflife half-life - 32 sources - for blog - BLG-SQ

As detailed next, the half-life of posts varies by platform.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Snapchat - BLG-SQ

Snapchat is a multimedia instant messaging app and service developed by Snap Inc. A distinguishing feature of the platform is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Snapchat has 557,000,000 (557 million) active users.⁴

The average half-life duration for Snapchat posts is 0 minutes.³ Exceptions apply: Snapchat messages may disappear instantly or live up to 24 hours. That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Twitter - - BLG-SQ

Twitter is a microblogging and social networking service owned by X Holdings II, Inc. (a wholly owned subsidiary of X Holdings I, Inc., wholly owned by Elon Musk), on which users post and interact with messages known as "tweets". Twitter has 436,000,000 (436 million) active users.⁴

The average half-life duration for tweets is 24 minutes.³ That's 1 minute longer than the 23 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Facebook - BLG-SQ

Facebook
is an online social media and social networking service owned by Meta Platforms. It's the third most visited website. Facebook has 2,910,000,000 (2.91 billion) active users.⁴

The average half-life duration for Facebook posts is 105 minutes (= 1.75 hours).³ That's 45 minutes longer than the 60 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Instagram - BLG-SQ

Instagram
is a photo and video sharing service owned by Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram has 1,478,000,000 (1.478 billion) active users.⁴

The average half-life duration for Instagram posts is 1,200 minutes (= 20 hours)
.³ That's 30 minutes longer than the 1,170 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - LinkedIn - BLG-SQ

LinkedIn is a business and employment-oriented online service. It's a wholly owned subsidiary of Microsoft. LinkedIn claims to have 830,000,000+ (830 million) users.⁵ However, it does not report how many of those users are active users. Active users may be significantly less than the total number of users.

The average half-life duration for LinkedIn posts is 1,440 minutes (= 24 hours).³ That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - YouTube - BLG-SQ

YouTube is an online video sharing and social media platform. It's owned by Google, and it's the second most visited website, after Google Search. YouTube has 2,562,000,000 (2.562 billion) active users.⁴

The average half-life duration for YouTube posts is 12,672 minutes (= 8.8 days)
.³ That's 4,032 minutes longer than the 8,640 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Pinterest - LR-SQ

Pinterest
is an image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images — and on a smaller scale, animated GIFs and videos — in the form of pinboards. The service is operated by Pinterest, Inc. It has 444,000,000 (444 million) active users.⁴

The average half-life duration for Pinterest posts is 164,270 minutes (= 3.75 months).³ That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

⋯⋯⋯

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Blogs - BLG-SQ

Blogs (a truncation of "weblogs") are discussion or informational websites consisting of discrete, often diary-style entries. Up until 2009, blogs were usually the work of an individual and each typically covered a single subject or topic. In the 2010s, multi-author blogs (MABs) from media outlets and others emerged. In addition to featuring the writings of multiple authors, MABs often span a range of topics. It is estimated that there are over 572,000,000 (572 million) blogs.⁶

The average half-life duration for blog posts is 1,051,200 minutes (= 2 years).³ That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

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As shown, half-life values vary by platform. The data can help inform strategic and tactical decisions, such as the frequency/scheduling of posts.

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References / Sources:

  1. Forbes's report, "A Guide to Social Media Algorithms and SEO."
  2. Statista's report, "Social Media - Statistics and Facts."
  3. We analyzed data from 32 diverse sources, including: Adobe, Bit.ly, Business Insider, Business Standard, Emeritus, Espirian, Exceptional PPM and PMO Solutions, Fanbooster (Traject), Fast Company, Forbes, Google, IEEE, Ignite Social Media, Klout, Later, Moz, New York Times, Pinterest, Royal Town Planning Institute, Science.org, Sculpt - B2B Social Media Agency, Simply Measured, Snapchat, Social Media Marketing, Social Media University—Global, TechniqueHow, The Online Advertising Guide, Université de Genève (University of Geneva), University of Akron, Washington Post, WebFX, and Wiselytics.
  4. Statista’s report, "Most Popular Social Networks Worldwide."
  5. LinkedIn.
  6. First Site Guide’s report, "Blogging Statistics 2022."

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How to cite this article:

Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at
https://www.ScottGraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.19783.98722.

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To request permission to use the 'Lifespan (Half-Life) of Social Media Posts' visual shown at the top of this article (or any other content in this article), contact Scott M. Graffius. If approved, JPG (high resolution and low resolution) and PNG (high resolution and low resolution) versions of the image, if applicable, will be provided along with terms and conditions.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/social-23

#Branding #Blogs #ContentMarketing #Digital #DigitalContent #DigitalMarketing #DigitalMedia #DigitalStrategy #DigitalTactics #Facebook #Halflife #HalflifeForPosts #HalflifeOfSocialMedia #Instagram #InternetMarketing #LifespanOfSocialMediaPosts #LinkedIn #Marketing #Pinterest #Posts #SEO #ShelfLifeOfPosts #Snapchat #Social #SocialMarketing #SocialMedia #SocialMediaMarketing #SocialMediaPlatforms #Twitter #YouTube



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