Digital Transformation
7 Business Benefits of Digital Transformation and How Agile Can Help Deliver Results Quickly
03 October 2017
This is a brief overview of digital transformation—including key steps, business benefits, and how agile can help deliver results quickly.
Digital transformation is about leveraging data and connectivity to change the way the business competes and adds value. Leaders who don’t seize this opportunity will see their organization's business value erode.
Digital transformation involves three key steps:
- Convert data to insight. Collect, analyze and make sense of historical and real-time data.
- Impart insight to action. Leverage the insight as an action within a business process or other application.
- Convert action to outcome. Invent new or reinvent existing business processes or models, creating a stronger value proposition.
Digital transformation may yield one or more of the following benefits for businesses:
- Reach ROI sooner
- Better products/services
- Faster time-to-market
- Less waste
- More profit
- Protect/secure market share
- Improved competitive advantage
Digital transformation is about revolutionizing the way business is done, and an agile approach can help teams adapt and deliver value quickly. That supports innovation and succeeding in a rapidly evolving world.
For those interested in agile, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions provides an authoritative roadmap to easily and quickly implement Scrum, the most popular agile project management and delivery framework. It helps teams deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement―which drives competitive advantage. The book is available in paperback and ebook formats.
© Copyright 2017 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update
04 January 2021
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
2021 Update
Teams (agile or otherwise) go through phases of development, and Dr. Bruce Tuckman established a popular and durable framework on the subject. According to Dr. Tuckman, all phases—Forming, Storming, Norming, Performing, and Adjourning—are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.
Agile project management thought leader, influencer, and author Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness and productivity, as well as the teams' (and their own) success. Graffius updates the content periodically.
He released an updated version of the visual on January 4, 2021. This article features the new version of the Phases of Team Development illustration. Read on for details including information on permission requests and downloadable high-resolution versions of the visual.
Five Phases of Team Development
1. Forming
Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning.
Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring that response times are quick.
2. Storming
Traits of Storming include resistance, lack of participation, conflict related to differences of feelings and opinions, competition, high emotions, and starting to move towards group norms.
Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of Norming include an improved sense of purpose and understanding of goals, higher confidence, improved commitment, team members are engaged and supportive, relief—lowered anxiety, and starting to develop cohesion.
Strategies for this phase include recognizing individual and team efforts, proving opportunities for learning and feedback, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of Performing include higher motivation, elevated trust and empathy, individuals typically deferring to the team's needs, effective production, consistent performance, and demonstrations of interdependence and self-management (also referred to as self-organization).
Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of Adjourning (also referred to as Transitioning or Mourning) include a shift to process orientation, sadness, recognition of team and individual efforts, and disbanding.
Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations (which may go by ‘lessons learned,’ post-project review, retrospective, or another label), providing an opportunity for individual acknowledgments, and celebrating the team's accomplishments—which may involve a party and possibly an ‘after-party.’
As shown, performance fluctuates as teams move through the phases. Review the characteristics to help identify the team's current phase, then apply the corresponding proven strategies to help them advance.
Bibliography
Select list of publications
- Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
- Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
- Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
- Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
- Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NY: The Wall Street Journal.
- Forbes (2018, April 23). How to Fast-Track Any Team to Success. Forbes. New York, NY: Forbes.
- Forbes (2012, October 27). How the iPad Mini is Defining Tim Cook’s Apple. Forbes. New York, NY: Forbes.
- Glover, P. (2012, March 13). Team Conflict: Why It’s a Good Thing. Fast Company. New York, NY: Mansueto Ventures.
- Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246.
- Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
- Kane, G. C. (2014, October 7). Why Your Company is Probably Measuring Social Media Wrong. MIT Sloan Management Review. Cambridge, MA: MIT Sloan Management Review.
- KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
- Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
- Makar, A. (2011, July 13). Lessons Learned in Norming and Performing Team Development Phases. Louisville, KY: TechRepublic.
- Martinuzzi, B. (2012, June 8). Six Tips Guaranteed to Reduce Workplace Frustrations. New York, NY: American Express Company.
- Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
- Mocko, G., & Linnerud, B. (2016). Measuring the Effects of Goal Alignment on Innovative Engineering Design Projects. International Journal of Engineering Education, 32: 55-63.
- Romanelli, M. (2019, September 11). Teamwork Accelerated. PM Times. Newmarket, Ontario, Canada: Macgregor Communications.
- Riggs, A. (2020, October 15). Why I Start All My Video Meetings with Collaborative Games (Spoiler: It’s Not Boredom). Amsterdam, the Netherlands: The Next Web (TNW).
- Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
- Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
- Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
- Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
- Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
- Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
- Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
- United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: Uni

About Scott M. Graffius
Scot founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available at https://www.scottgraffius.com.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
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- 🇨🇦 Canada
- 🇨🇿 Czech Republic
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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
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- 🇸🇪 Sweden
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- 🇬🇧 United Kingdom
- 🇺🇸 United States
Permission Request Information
To request permission to use the 'Phases of Team Development' visual, contact Scott M. Graffius. If approved, high resolution JPG and PNG image files will be provided, subject to terms and conditions.
Post-Publication Notes
Update on 7 January 2025
Scott M. Graffius periodically updates his 'Phases of Team Development' work. The most current edition is here.
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Publication of Amsterdam Public Health Research Institute Features Content from Scott M. Graffius
10 June 2021
Follow @scottgraffius
A publication of the Amsterdam Public Health Research Institute (APH) features content from Scott M. Graffius. The APH Quality Handbook includes Graffius's copyrighted (used with permission) illustration, Phases of Team Development. The visual conveys strategies and more which can be readily applied to help teams (research and otherwise) go farther, faster.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books, workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Scott M. Graffius’s Phases of Team Development Illustration
Teams go through phases of development, and Bruce Wayne Tuckman established a popular framework on the subject. According to Tuckman, all five phases—Forming, Storming, Norming, Performing, and Adjourning—are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results. Scott M. Graffius developed a related custom illustration, Phases of Team Development, which he revises periodically. The newest version is here.
About the Amsterdam Public Health Research Institute
The Amsterdam Public Health Research Institute’s (APH for short) mission is “Health for all, powered by science.”
The APH’s strategic plan exudes its credo to continuously produce knowledge in line with societal challenges, healthcare transformations and shifting expectations of civilians, and to effectively harness this knowledge for the public health practice and elsewhere.
The APH considers strong ties between research, practice, and education as crucial conditions for an effective translation of public health research to the society. With its partners inside and outside of the academic world the APH stimulates state-of-the-art research that contributes to the ever-growing health potential of individuals and communities across the life course. This is embedded within its mission: Health for all, powered by science.
To tackle complex public health challenges, the APH concentrates its research efforts in eight research programs with over 1,700 multidisciplinary researchers from Amsterdam University Medical Centers (Amsterdam UMC), VU Amsterdam (also known as The Vrije Universiteit Amsterdam), and the University of Amsterdam. By teaming up with other researchers, citizen communities, health care providers, educators, and policy-makers, the APH’s focus for the coming years will be on implementation and dissemination of knowledge in and outside Amsterdam.
For more on the APH, visit its website at https://www.amsterdamumc.org/research/institutes/amsterdam-public-health.htm.
About the APH Quality Handbook
The Amsterdam Public Health Research Institute’s APH Quality Handbook, a vibrant source of information for researchers, was introduced in 2003. The body of work was subsequently expanded and updated to incorporate new values, principles, norms, and practices. Under the guidance of the APH Scientific Quality Committee and its project leader, Seta Jahfari, and with the help of volunteers, content was recently revamped. The updated version of the handbook was released on June 10, 2021. It’s available online at https://aph-qualityhandbook.org.
The short URL link for this article is: bit.ly/aph-qh.
A related post on LinkedIn is at: bit.ly/wow-7.
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
A publication of the Amsterdam Public Health Research Institute (APH) features content from Scott M. Graffius. The APH Quality Handbook includes Graffius's copyrighted (used with permission) illustration, Phases of Team Development. The visual conveys strategies and more which can be readily applied to help teams (research and otherwise) go farther, faster.
Above: Screen shot view 1 of 3Above: Screen shot view 2 of 3Above: Screen shot view 3 of 3About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books, workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Scott M. Graffius’s Phases of Team Development Illustration
Teams go through phases of development, and Bruce Wayne Tuckman established a popular framework on the subject. According to Tuckman, all five phases—Forming, Storming, Norming, Performing, and Adjourning—are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results. Scott M. Graffius developed a related custom illustration, Phases of Team Development, which he revises periodically. The newest version is here.
About the Amsterdam Public Health Research Institute
The Amsterdam Public Health Research Institute’s (APH for short) mission is “Health for all, powered by science.”
The APH’s strategic plan exudes its credo to continuously produce knowledge in line with societal challenges, healthcare transformations and shifting expectations of civilians, and to effectively harness this knowledge for the public health practice and elsewhere.
The APH considers strong ties between research, practice, and education as crucial conditions for an effective translation of public health research to the society. With its partners inside and outside of the academic world the APH stimulates state-of-the-art research that contributes to the ever-growing health potential of individuals and communities across the life course. This is embedded within its mission: Health for all, powered by science.
To tackle complex public health challenges, the APH concentrates its research efforts in eight research programs with over 1,700 multidisciplinary researchers from Amsterdam University Medical Centers (Amsterdam UMC), VU Amsterdam (also known as The Vrije Universiteit Amsterdam), and the University of Amsterdam. By teaming up with other researchers, citizen communities, health care providers, educators, and policy-makers, the APH’s focus for the coming years will be on implementation and dissemination of knowledge in and outside Amsterdam.
For more on the APH, visit its website at https://www.amsterdamumc.org/research/institutes/amsterdam-public-health.htm.
About the APH Quality Handbook
The Amsterdam Public Health Research Institute’s APH Quality Handbook, a vibrant source of information for researchers, was introduced in 2003. The body of work was subsequently expanded and updated to incorporate new values, principles, norms, and practices. Under the guidance of the APH Scientific Quality Committee and its project leader, Seta Jahfari, and with the help of volunteers, content was recently revamped. The updated version of the handbook was released on June 10, 2021. It’s available online at https://aph-qualityhandbook.org.
The short URL link for this article is: bit.ly/aph-qh.
A related post on LinkedIn is at: bit.ly/wow-7.
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius Speaking at IEEE Event
21 July 2021
Follow @scottgraffius
Scott M. Graffius will deliver "Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams" to an audience of engineering, computing, and technology professionals at an event of the IEEE. Scott's talk will be livestreamed on Tuesday, October 5, 2021 ("IEEE Day 2021"), from 2:00-3:00 p.m. Eastern Time. The IEEE-USA event is free of charge.
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
For more information and to register for the event, visit https://events.vtools.ieee.org/m/277932.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About the IEEE
The Institute of Electrical and Electronics Engineers — commonly referred to by the letters I-E-E-E (pronounced I-triple-E) — is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.
IEEE and its members inspire a global community to innovate for a better tomorrow through its more than 400,000 members in over 160 countries, and its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing, and technology information around the globe.
For more information on the IEEE, visit its website at https://www.ieee.org.
About the IEEE-USA
IEEE-USA serves the careers and public policy interests of 150,000+ engineering, computing, and technology professionals who are U.S. members of IEEE. For more information on the IEEE-USA, visit the organization’s website at https://ieeeusa.org.
The short URL for this blog post is: bit.ly/ieeeusa
The short URL for a related LinkedIn post is: bit.ly/ieee-li
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius will deliver "Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams" to an audience of engineering, computing, and technology professionals at an event of the IEEE. Scott's talk will be livestreamed on Tuesday, October 5, 2021 ("IEEE Day 2021"), from 2:00-3:00 p.m. Eastern Time. The IEEE-USA event is free of charge.
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
For more information and to register for the event, visit https://events.vtools.ieee.org/m/277932.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About the IEEE
The Institute of Electrical and Electronics Engineers — commonly referred to by the letters I-E-E-E (pronounced I-triple-E) — is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.
IEEE and its members inspire a global community to innovate for a better tomorrow through its more than 400,000 members in over 160 countries, and its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing, and technology information around the globe.
For more information on the IEEE, visit its website at https://www.ieee.org.
About the IEEE-USA
IEEE-USA serves the careers and public policy interests of 150,000+ engineering, computing, and technology professionals who are U.S. members of IEEE. For more information on the IEEE-USA, visit the organization’s website at https://ieeeusa.org.
The short URL for this blog post is: bit.ly/ieeeusa
The short URL for a related LinkedIn post is: bit.ly/ieee-li
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius Delivering a Talk at BSides Newcastle England 2021 InfoSec Conference
19 August 2021
Follow @scottgraffius
Scott M. Graffius will present “Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive InfoSec Teams” to an audience of Technology Information Security professionals at the BSides Newcastle 2021 Conference. Scott will deliver his talk on Saturday, September 11th, from 4:00-5:10 p.m. British Time (8:00-9:10 a.m. Pacific Time).
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.25 Professional Development Hour (PDHs). For reporting with the Project Management Institute (PMI), it's 1.25 Professional Development Units (PDUs), under the Leadership category. For reporting with the Scrum Alliance, it's 1.25 Scrum Educational Units (SEUs), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
Secure your tickets for the conference from Eventbrite.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About BSides Newcastle (BSides NCL)
Logo for BSides NCL Conference (Property of BSides NCL)
What’s “the weirdest InfoSec event out there?” According to the organizers of BSides NCL, it’s their conference. The inaugural session of the Technology Information Security (InfoSec) event was held in 2019 in a skate park in Newcastle, England. In 2020, the event was virtual. In 2021, the cyber security event will be hybrid—in-person and virtual—and run from Friday, September 10th through Saturday, September 11th. The in-person meetup will be conducted at The Catalyst and those attending virtually will participate via Gather.
To learn more about the conference, visit https://bsidesnewcastle.org and follow it on Twitter at @BSidesNCL.
Tickets are available at Eventbrite.
About The Catalyst Newcastle
The Catalyst Newcastle on June 1, 2020 (Photo by Sam Barnwell Photography; image used under license, CC BY-NC-ND 2.0)
The Catalyst is located in the centre of Newcastle, England. The home to the National Innovation Centre for Data, it brings together businesses, academia, technology, and science. The Catalyst encourages collaborative innovation and provides a supportive ecosystem for businesses to grow and develop new ideas, products, and services, alongside world-leading thinkers and creatives.
To learn more, visit https://www.thecatalystnewcastle.co.uk. Follow it on Twitter at @TheCatalystUK.
The short URL for this blog post is: https://bit.ly/ncl-blg
The short URL for a related LinkedIn post is: https://bit.ly/ncl-lin
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius will present “Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive InfoSec Teams” to an audience of Technology Information Security professionals at the BSides Newcastle 2021 Conference. Scott will deliver his talk on Saturday, September 11th, from 4:00-5:10 p.m. British Time (8:00-9:10 a.m. Pacific Time).
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.25 Professional Development Hour (PDHs). For reporting with the Project Management Institute (PMI), it's 1.25 Professional Development Units (PDUs), under the Leadership category. For reporting with the Scrum Alliance, it's 1.25 Scrum Educational Units (SEUs), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
Secure your tickets for the conference from Eventbrite.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About BSides Newcastle (BSides NCL)
Logo for BSides NCL Conference (Property of BSides NCL)
What’s “the weirdest InfoSec event out there?” According to the organizers of BSides NCL, it’s their conference. The inaugural session of the Technology Information Security (InfoSec) event was held in 2019 in a skate park in Newcastle, England. In 2020, the event was virtual. In 2021, the cyber security event will be hybrid—in-person and virtual—and run from Friday, September 10th through Saturday, September 11th. The in-person meetup will be conducted at The Catalyst and those attending virtually will participate via Gather.
To learn more about the conference, visit https://bsidesnewcastle.org and follow it on Twitter at @BSidesNCL.
Tickets are available at Eventbrite.
About The Catalyst Newcastle
The Catalyst Newcastle on June 1, 2020 (Photo by Sam Barnwell Photography; image used under license, CC BY-NC-ND 2.0)
The Catalyst is located in the centre of Newcastle, England. The home to the National Innovation Centre for Data, it brings together businesses, academia, technology, and science. The Catalyst encourages collaborative innovation and provides a supportive ecosystem for businesses to grow and develop new ideas, products, and services, alongside world-leading thinkers and creatives.
To learn more, visit https://www.thecatalystnewcastle.co.uk. Follow it on Twitter at @TheCatalystUK.
The short URL for this blog post is: https://bit.ly/ncl-blg
The short URL for a related LinkedIn post is: https://bit.ly/ncl-lin
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius Delivering a Talk at DevOps Experience 2021 Conference
05 October 2021
Follow @scottgraffius
🔥 Update: The DevOps Experience 2021 conference recorded sessions and made the videos available. The video for Scott's session is included at the end of this post.
Scott M. Graffius will be speaking at the DevOps Experience 2021 Conference. Now in its 4th year, the conference will explore the role DevOps will play in the "roaring 2020s". This year, speakers and attendees will interact virtually. Scott will present “The Journey to Happier and More Productive DevOps Teams.” His session will air at:
Attendees may be eligible to receivntinuing education unit (CEU) credit, equivalent to 0.75 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 0.75 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 0.75 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
To learn more and to secure tickets for the conference, visit https://www.techstrongevents.com/devopsexperience.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About the DevOps Experience Conference
The following includes content from the conference website:
As we stand poised to move beyond the COVID-19 pandemic, we are on the edge of what could be a giant leap forward. The world has come to see and recognize the power of digital transformation. Digital transformation is driven by software, and software is accelerated by DevOps. Cloud native computing has served as a catalyst to the DevOps, software, and digital transformation cycle. Now after perhaps 4-7 years worth of digital transformation progress compressed into the last 18 months concurrent with the pandemic, and with favorable capital markets and business outlook on the horizon, we are poised for a generational leap forward.
As we look forward to all of the great things this transformation enables, we also have to be ready to tackle tough problems like cybersecurity threats, future pandemics, and more. DevOps can be a powerful force for change in all of this. In its 4th year, this year's DevOps Experience will explore how DevOps will be a major factor in the "roaring 2020s."
To learn more about the DevOps Experience 2021 Conference, visit https://www.techstrongevents.com/devopsexperience.
Update on October 28, 2021
If you missed the event, recordings of sessions are now available. Scott's talk is at https://player.vimeo.com/video/637145697 and the video is also shown below.
The short link for this blog post is: https://bit.ly/doe-21
The short link for a related post on LinkedIn is: https://bit.ly/in-doe
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
🔥 Update: The DevOps Experience 2021 conference recorded sessions and made the videos available. The video for Scott's session is included at the end of this post.
Scott M. Graffius will be speaking at the DevOps Experience 2021 Conference. Now in its 4th year, the conference will explore the role DevOps will play in the "roaring 2020s". This year, speakers and attendees will interact virtually. Scott will present “The Journey to Happier and More Productive DevOps Teams.” His session will air at:
- Pacific Time: 11:45 a.m. to 12:30 p.m. on 28 October
- Eastern Time: 2:45 to 3:30 p.m. on 28 October
- Central European Time: 8:45 to 9:30 p.m. on 28 October
- Australian Eastern Time: 5:45 to 6:30 a.m. on 29 October
Attendees may be eligible to receivntinuing education unit (CEU) credit, equivalent to 0.75 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 0.75 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 0.75 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
To learn more and to secure tickets for the conference, visit https://www.techstrongevents.com/devopsexperience.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About the DevOps Experience Conference
The following includes content from the conference website:
As we stand poised to move beyond the COVID-19 pandemic, we are on the edge of what could be a giant leap forward. The world has come to see and recognize the power of digital transformation. Digital transformation is driven by software, and software is accelerated by DevOps. Cloud native computing has served as a catalyst to the DevOps, software, and digital transformation cycle. Now after perhaps 4-7 years worth of digital transformation progress compressed into the last 18 months concurrent with the pandemic, and with favorable capital markets and business outlook on the horizon, we are poised for a generational leap forward.
As we look forward to all of the great things this transformation enables, we also have to be ready to tackle tough problems like cybersecurity threats, future pandemics, and more. DevOps can be a powerful force for change in all of this. In its 4th year, this year's DevOps Experience will explore how DevOps will be a major factor in the "roaring 2020s."
To learn more about the DevOps Experience 2021 Conference, visit https://www.techstrongevents.com/devopsexperience.
Update on October 28, 2021
If you missed the event, recordings of sessions are now available. Scott's talk is at https://player.vimeo.com/video/637145697 and the video is also shown below.
The short link for this blog post is: https://bit.ly/doe-21
The short link for a related post on LinkedIn is: https://bit.ly/in-doe
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2022 Update
14 February 2022
BY SCOTT M. GRAFFIUS | ScottGraffius.com
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
2022 Update
Want happier and more productive teams? Among other things, it takes great leadership. And proven strategies can provide a real edge! That’s where the groundbreaking work by Bruce W. Tuckman — Ph.D. in Psychology from Princeton — comes in.
Tuckman conducted extensive research on group dynamics, and he published a related model in 1965. At that time, the model included four phases: forming, storming, norming, and performing. However, Dr. Tuckman subsequently determined that adjourning was so important that he, with Mary Ann Jensen, updated his model in 1977 to add adjourning as the fifth phase. According to Tuckman, all five phases — Forming, Storming, Norming, Performing, and Adjourning — are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.
Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. Since his work was published, it has been supported by additional peer-reviewed research. And it has received recommendations and coverage from leading organizations including Google, Harvard Business Review, IEEE, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Gartner, CIO, RAND Corporation, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, Software Engineering Institute, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.
Agile project management practitioner, consultant, award-winning author, international speaker, thought leader, and influencer Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the five phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness, productivity, and success.
Graffius updates the content periodically. He released an updated version of the visual on February 14, 2022. This article features the newest version of the Phases of Team Development illustration. Read on for details including information on permission requests and downloadable high-resolution versions of the image.
Five Phases of Team Development
1. Forming
Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of Storming include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of Norming include purpose and goals are well-understood, more confident, improved commitment, members are engaged and supportive, relief (lowered anxiety), and developing cohesion.
Strategies for this phase include recognizing individual and team efforts, providing learning opportunities and feedback, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of Performing include high motivation, trust, and empathy; individuals defer to team needs; effectively producing deliverables; consistent performance; and demonstrations of interdependence and self-management.
Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of Adjourning (also referred to as Transitioning or Mourning) include potential sadness, recognition of team and individual efforts, and disbanding.
Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations ('lessons learned'), providing an opportunity for individual acknowledgments, and celebrating the team’s accomplishments — which may involve a party and possibly an after-party.
As shown, performance fluctuates as teams move through the phases. Review the characteristics to help identify the team's current phase, then apply the corresponding proven strategies to help them advance.
Permission Request Information
To request permission to use the 'Phases of Team Development' visual, contact Scott M. Graffius. If approved, high resolution JPG and PNG image files will be provided, subject to terms and conditions.
Bibliography
Select (partial) list of publications
His full bio is available here.
Connect with Scott on:
• Twitter,
• Facebook, and
• LinkedIn.


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium
• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇭🇺 Hungary
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇮🇱 Israel
• 🇮🇹 Italy
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 United Arab Emirates
• 🇬🇧 United Kingdom
• 🇺🇸 United States
• 🌏 More countries

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. To learn more, visit https://www.microsoft.com.

The short link for this article is: https://bit.ly/mvm-smg
The short link for a related post on LinkedIn is: https://bit.ly/m365vm-in
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
2022 Update
Want happier and more productive teams? Among other things, it takes great leadership. And proven strategies can provide a real edge! That’s where the groundbreaking work by Bruce W. Tuckman — Ph.D. in Psychology from Princeton — comes in.
Tuckman conducted extensive research on group dynamics, and he published a related model in 1965. At that time, the model included four phases: forming, storming, norming, and performing. However, Dr. Tuckman subsequently determined that adjourning was so important that he, with Mary Ann Jensen, updated his model in 1977 to add adjourning as the fifth phase. According to Tuckman, all five phases — Forming, Storming, Norming, Performing, and Adjourning — are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.
Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. Since his work was published, it has been supported by additional peer-reviewed research. And it has received recommendations and coverage from leading organizations including Google, Harvard Business Review, IEEE, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Gartner, CIO, RAND Corporation, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, Software Engineering Institute, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.
Agile project management practitioner, consultant, award-winning author, international speaker, thought leader, and influencer Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the five phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness, productivity, and success.
Graffius updates the content periodically. He released an updated version of the visual on February 14, 2022. This article features the newest version of the Phases of Team Development illustration. Read on for details including information on permission requests and downloadable high-resolution versions of the image.
Five Phases of Team Development
1. Forming
Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of Storming include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of Norming include purpose and goals are well-understood, more confident, improved commitment, members are engaged and supportive, relief (lowered anxiety), and developing cohesion.
Strategies for this phase include recognizing individual and team efforts, providing learning opportunities and feedback, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of Performing include high motivation, trust, and empathy; individuals defer to team needs; effectively producing deliverables; consistent performance; and demonstrations of interdependence and self-management.
Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of Adjourning (also referred to as Transitioning or Mourning) include potential sadness, recognition of team and individual efforts, and disbanding.
Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations ('lessons learned'), providing an opportunity for individual acknowledgments, and celebrating the team’s accomplishments — which may involve a party and possibly an after-party.
As shown, performance fluctuates as teams move through the phases. Review the characteristics to help identify the team's current phase, then apply the corresponding proven strategies to help them advance.
Permission Request Information
To request permission to use the 'Phases of Team Development' visual, contact Scott M. Graffius. If approved, high resolution JPG and PNG image files will be provided, subject to terms and conditions.
Bibliography
Select (partial) list of publications
- Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
- Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
- Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
- Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
- Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NYBY SCOTT M. GRAFFIUS | ScottGraffius.com
- 
- Click here to download this article as a PDF.
- Scott M. Graffius will be speaking at one of the largest Microsoft events in the world – the Microsoft 365 Virtual Marathon 2022. It’s a 60-hour conference which will span from May 4-6, and it will feature talks from thought leaders around the world. Sessions will be presented in English, French, German, Japanese, Korean, Portuguese, and Spanish. Graffius's talk is “Tradecraft: Team Building.” To lean more and register for the event (which Microsoft has made free of charge!), visit the website for the conference here: https://www.m365virtualmarathon.com.
- 
- About "Tradecraft: Team Building"
- Description
- If you're a technology leader (or aspire to be one), a member of a tech team (or may be in one in the future), or are just looking to level up your leadership skills, this talk (based on Bruce Tuckman's model, but with an entirely fresh angle: 0% theory, 100% real-world-based) will give you a practical framework with actionable tips for working in and leading teams successfully.
- You'll learn about the five phases—Forming, Storming, Norming, Performing, and Adjourning—including detailed descriptions of each along with proven strategies for addressing challenges or issues which may occur along the way. You'll understand how to use the model to your advantage by effectively navigating all of the phases with speed and agility, from team set-up to the after-party! By doing so, you’ll advance the teams' happiness, productivity, and success.
- The session draws on the speaker's first-hand, real-world experience—with guidance supported by research, recommendations, and coverage from Microsoft, Google, Software Engineering Institute, MIT, IEEE, and many others.
- "https://nordvpn.sjv.io/c/5194485/976013/7452" target="_top" id="976013">
sjv.io/i/5194485/976013/7452" style="position:absolute;visibility:hidden;" border="0" />
- 
- About Scott M. Graffius
- 
- Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Zurich University of Applied Sciences, and others. Graffius has spoken at 67 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:
• Twitter,
• Facebook, and
• LinkedIn.


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium
• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇭🇺 Hungary
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇮🇱 Israel
• 🇮🇹 Italy
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
- 🌏 More countries
- 
- About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
- Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
- The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 United Arab Emirates
• 🇬🇧 United Kingdom
• 🇺🇸 United States
• 🌏 More countries

About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. To learn more, visit https://www.microsoft.com.

The short link for this article is: https://bit.ly/mvm-smg
The short link for a related post on LinkedIn is: https://bit.ly/m365vm-in
- The short link for a related post in Instagram is: https://bit.ly/m365vm-ig
- The event covered by this article appears in the Public Speaker section of the website
Click here to download this article as a PDF.
The Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH), abbreviated HPI, a German information technology institute and faculty of the University of Potsdam, featured content by Scott M. Graffius — Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, California: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. — in HPI’s presentation, Scalable Software Engineering (WS 2021/22).
The now-current 2022 version of the Phases of Team Development visual is here.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Deloitte, EY, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, National Academy of Sciences, United States Department of Energy, United States Army, United States National Park Service, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, Zurich University of Applied Sciences, and others. Graffius has delighted audiences with talks and workshops on technology leadership and agile project, program, portfolio, and PMO management at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
The short URL for this article is: https://bit.ly/hpi-2022
© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update
09 January 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
2023 Update
In 2008, Scott M. Graffius started developing material on advancing teams’ happiness, productivity, and success. His respective Phases of Team Development content factors the work of Dr. Bruce W. Tuckman and Mary Ann C. Jensen; Graffius's experience, observation, and analysis; and research, recommendations, and coverage from additional sources (examples are listed below).
The Phases of Team Development highlights the performance level, characteristics, and proven strategies for each of the five phases: Forming, Storming, Norming, Performing, and Adjourning. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' (and their own) happiness, productivity, and success.
This article and the accompanying visual provides the updated 2023 version of the Phases of Team Development.
Five Phases of Team Development
1. Forming
Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of Storming include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of Norming include purpose and goals are well-understood, more confident, improved commitment, members are engaged and supportive, relief (lowered anxiety), and developing cohesion.
Strategies for this phase include recognizing individual and team efforts, providing learning opportunities and feedback, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of Performing include high motivation, trust, and empathy; individuals defer to team needs; effectively producing deliverables; consistent performance; and demonstrations of interdependence and self-management.
Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of Adjourning (also referred to as Transitioning or Mourning) include potential sadness, recognition of team and individual efforts, and disbanding.
Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations ('lessons learned'), providing an opportunity for individual acknowledgments, and celebrating the team’s accomplishments — which may involve a party and possibly an after-party.
References / Sources
The Phases of Team Development by Scott M. Graffius factors the work of Dr. Bruce W. Tuckman and Mary Ann C. Jensen; Graffius's experience, observation, and analysis; and research, recommendations, and coverage from additional sources such as Google, Harvard Business Review, IEEE, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Gartner, CIO, RAND Corporation, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, Software Engineering Institute, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.
Select (partial) bibliography:
How to Cite This Article
Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
Request Permission
This material is © copyright 2023 Scott M. Graffius. All rights reserved. It may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
To request permission to use the Phases of Team Development content, contact Scott M. Graffius.
If a request is approved, terms and conditions will be provided along with—if applicable—downloadable high resolution versions of the Phases of Team Development image in JPG and PNG formats.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
Post-Publication Notes
Update on 7 January 2025
Scott M. Graffius periodically updates his 'Phases of Team Development' work. The most current edition is here.
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
2023 Update
In 2008, Scott M. Graffius started developing material on advancing teams’ happiness, productivity, and success. His respective Phases of Team Development content factors the work of Dr. Bruce W. Tuckman and Mary Ann C. Jensen; Graffius's experience, observation, and analysis; and research, recommendations, and coverage from additional sources (examples are listed below).
The Phases of Team Development highlights the performance level, characteristics, and proven strategies for each of the five phases: Forming, Storming, Norming, Performing, and Adjourning. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' (and their own) happiness, productivity, and success.
This article and the accompanying visual provides the updated 2023 version of the Phases of Team Development.
Five Phases of Team Development
1. Forming
Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of Storming include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of Norming include purpose and goals are well-understood, more confident, improved commitment, members are engaged and supportive, relief (lowered anxiety), and developing cohesion.
Strategies for this phase include recognizing individual and team efforts, providing learning opportunities and feedback, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of Performing include high motivation, trust, and empathy; individuals defer to team needs; effectively producing deliverables; consistent performance; and demonstrations of interdependence and self-management.
Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of Adjourning (also referred to as Transitioning or Mourning) include potential sadness, recognition of team and individual efforts, and disbanding.
Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations ('lessons learned'), providing an opportunity for individual acknowledgments, and celebrating the team’s accomplishments — which may involve a party and possibly an after-party.
References / Sources
The Phases of Team Development by Scott M. Graffius factors the work of Dr. Bruce W. Tuckman and Mary Ann C. Jensen; Graffius's experience, observation, and analysis; and research, recommendations, and coverage from additional sources such as Google, Harvard Business Review, IEEE, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Gartner, CIO, RAND Corporation, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, Software Engineering Institute, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.
Select (partial) bibliography:
- Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
- Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
- Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
- Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
- Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
- Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NY: The Wall Street Journal.
- Forbes (2018, April 23). How to Fast-Track Any Team to Success. Forbes. New York, NY: Forbes.
- Forbes (2012, October 27). How the iPad Mini is Defining Tim Cook’s Apple. Forbes. New York, NY: Forbes.
- Glover, P. (2012, March 13). Team Conflict: Why It’s a Good Thing. Fast Company. New York, NY: Mansueto Ventures.
- Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246.
- Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
- Kane, G. C. (2014, October 7). Why Your Company is Probably Measuring Social Media Wrong. MIT Sloan Management Review. Cambridge, MA: MIT Sloan Management Review.
- KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
- Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
- Makar, A. (2011, July 13). Lessons Learned in Norming and Performing Team Development Phases. Louisville, KY: TechRepublic.
- Martinuzzi, B. (2012, June 8). Six Tips Guaranteed to Reduce Workplace Frustrations. New York, NY: American Express Company.
- Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
- Mocko, G., & Linnerud, B. (2016). Measuring the Effects of Goal Alignment on Innovative Engineering Design Projects. International Journal of Engineering Education, 32: 55-63.
- Romanelli, M. (2019, September 11). Teamwork Accelerated. PM Times. Newmarket, Ontario, Canada: Macgregor Communications.
- Riggs, A. (2020, October 15). Why I Start All My Video Meetings with Collaborative Games (Spoiler: It’s Not Boredom). Amsterdam, the Netherlands: The Next Web (TNW).
- Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
- Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
- Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
- Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
- Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
- Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
- Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
- United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: United States Army.
How to Cite This Article
Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
Request Permission
This material is © copyright 2023 Scott M. Graffius. All rights reserved. It may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
To request permission to use the Phases of Team Development content, contact Scott M. Graffius.
If a request is approved, terms and conditions will be provided along with—if applicable—downloadable high resolution versions of the Phases of Team Development image in JPG and PNG formats.
About Scott M. Graffius
Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
Post-Publication Notes
Update on 7 January 2025
Scott M. Graffius periodically updates his 'Phases of Team Development' work. The most current edition is here.
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius’ Phases of Team Development: 2024 Update
05 January 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
Introduction
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed his unique material in 2008, and he periodically refreshes it. This article (including the accompanying visual) provides the 2024 update to his ‘Phases of Team Development’ work.
Graffius’ work has “team development” in the title. Alternative terms — which may be interchangeable in the context of this article — include group development, group dynamics, team agility, team building, team coaching, team collaboration, teamcraft, team dynamics, team leadership, team optimization, team performance, team tradecraft, and teamwork.
Five Phases of Team Development
1. Forming
Characteristics of the Forming phase include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for Forming include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of the Storming phase include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for Storming include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of the Norming phase include developing cohesion; purpose and goals are well-understood; more confident; improved commitment; members are engaged and supportive; and relief, lowered anxiety.
Strategies for Norming include delivering feedback, recognizing individual and team efforts, providing learning/upskilling opportunities, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of the Performing phase include demonstrations of interdependence and self-management; high motivation, trust, and empathy; individuals defer to team needs; producing deliverables effectively; and consistent performance.
Strategies for Performing include ‘guiding from the side’ (minimal intervention), highlighting successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of the Adjourning phase (also referred to as the Transitioning or Mourning phase) include potential sadness, and disbanding of temporary teams.
Strategies for Adjourning include communicating change, conducting a summative team evaluation via a retrospective or lessons learned session, recognizing individual and team efforts and achievements, and celebrating the team's accomplishments (a party/after-party).
Conclusion
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information in this article and the accompanying visual to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
This article provided a brief overview of the five phases of team development. Scott M. Graffius presents dynamic and engaging talks and workshops on this topic and more at conferences and other events (public and private/corporate) around the world. To learn more, visit here. For booking information, please complete a speaker engagement request form or email Scott M. Graffius.
If you're looking for additional information on this article (such as references/sources, citation details, or permission request information), read on.
Graffius’ Research is Widely Cited, Featured, and Used
Businesses, scientists, journalists, professional associations, government agencies, universities, and others around the world have featured and used prior — 2023 and earlier — editions of Scott M. Graffius’ ‘Phases of Team Development’ material. Here are a few examples:
References/Sources
Select (partial) bibliography:
How to Cite This Article
Graffius, Scott M. (2024, January 5). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
Permission Request Information
To request permission to use the ‘Phases of Team Development’ visual shown at the top of this article or any other material from this publication, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
Post-Publication Notes
Update on 7 January 2025
Scott M. Graffius periodically updates his 'Phases of Team Development' work. The most current edition is here.
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
This is an older edition. The most current (2026) edition is available here.
If there are any supplements or updates to this article after the date of publication, they will appear in the Post-Publication Notes section at the end of this article.
Introduction
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed his unique material in 2008, and he periodically refreshes it. This article (including the accompanying visual) provides the 2024 update to his ‘Phases of Team Development’ work.
Graffius’ work has “team development” in the title. Alternative terms — which may be interchangeable in the context of this article — include group development, group dynamics, team agility, team building, team coaching, team collaboration, teamcraft, team dynamics, team leadership, team optimization, team performance, team tradecraft, and teamwork.
Five Phases of Team Development
1. Forming
Characteristics of the Forming phase include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.
Strategies for Forming include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of the Storming phase include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.
Strategies for Storming include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of the Norming phase include developing cohesion; purpose and goals are well-understood; more confident; improved commitment; members are engaged and supportive; and relief, lowered anxiety.
Strategies for Norming include delivering feedback, recognizing individual and team efforts, providing learning/upskilling opportunities, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of the Performing phase include demonstrations of interdependence and self-management; high motivation, trust, and empathy; individuals defer to team needs; producing deliverables effectively; and consistent performance.
Strategies for Performing include ‘guiding from the side’ (minimal intervention), highlighting successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of the Adjourning phase (also referred to as the Transitioning or Mourning phase) include potential sadness, and disbanding of temporary teams.
Strategies for Adjourning include communicating change, conducting a summative team evaluation via a retrospective or lessons learned session, recognizing individual and team efforts and achievements, and celebrating the team's accomplishments (a party/after-party).
Conclusion
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information in this article and the accompanying visual to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
This article provided a brief overview of the five phases of team development. Scott M. Graffius presents dynamic and engaging talks and workshops on this topic and more at conferences and other events (public and private/corporate) around the world. To learn more, visit here. For booking information, please complete a speaker engagement request form or email Scott M. Graffius.
If you're looking for additional information on this article (such as references/sources, citation details, or permission request information), read on.
Graffius’ Research is Widely Cited, Featured, and Used
Businesses, scientists, journalists, professional associations, government agencies, universities, and others around the world have featured and used prior — 2023 and earlier — editions of Scott M. Graffius’ ‘Phases of Team Development’ material. Here are a few examples:
- Academic Cooperation Association
- Adobe
- American Management Association
- Amsterdam Public Health Research Institute
- Bayer
- Boston University
- CodeMonk
- Dagen
- Deimos Aerospace
- Erste Bank
- FSU College of Medicine
- Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH)
- IEEE
- Innovify
- Life Sciences Trainers & Educators Network (LTEN)
- London South Bank University
- New Zealand Government
- Prima Resource
- Singapore University of Social Sciences
- Technical University of Munich
- Torrens University Australia
- UK Sports Institute
- University of Galway Ireland
- University of Graz Austria
- University of Waterloo
- US National Park Service
- Virginia Tech
- Warsaw University of Technology
- Yale University
- Zittau/Gorlitz University of Applied Sciences
- And many more
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- Graffius, Scott M. (2023, October 13). The Science of High-Performance Game Development Teams [Presentation]. Talk delivered at the W Love Games International Video Game Development Conference 2023 - Helsinki, Finland. Digital Object Identifier (DOI): 10.13140/RG.2.2.28602.16326. DOI link: https://dx.doi.org/10.13140/RG.2.2.28602.16326.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html. DOI: 10.13140/RG.2.2.31205.17124.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169. DOI link: https://dx.doi.org/10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29382.45120. DOI link: https://dx.doi.org/10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. Digital Object Identifier (DOI): 10.13140/RG.2.2.27956.73601. DOI link: https://dx.doi.org/10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127. DOI link: https://dx.doi.org/10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29016.72964. DOI link: https://dx.doi.org/10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK).’ Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.20055.19365. DOI link: https://dx.doi.org/10.13140/RG.2.2.20055.19365.
- Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
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How to Cite This Article
Graffius, Scott M. (2024, January 5). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
Permission Request Information
To request permission to use the ‘Phases of Team Development’ visual shown at the top of this article or any other material from this publication, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
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Post-Publication Notes
Update on 7 January 2025
Scott M. Graffius periodically updates his 'Phases of Team Development' work. The most current edition is here.
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius’ Phases of Team Development: 2025 Update
07 January 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
This is an older edition. The most current (2026) edition is available here.
Introduction
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius initially developed his unique material in 2008, and he periodically updates it. This article presents the refreshed 2025 edition.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply these insights to overcome team challenges, fostering happiness, productivity, and success.
This article has “team development” in the title. Alternative terms that may be interchangeable in the context of this discussion include group development, group dynamics, high-performance teaming, strategic team building, team agility, team building, team coaching, team collaboration, team dynamics, team leadership, team optimization, team performance, team tradecraft, teamcraft, teamwork, and teamwork tradecraft.
Five Phases of Team Development
1. Forming
Characteristics of the Forming phase include displaying eagerness, socializing, a generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning.
Strategies for Forming include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of the Storming phase include some resistance, lack of participation, conflict arising from differences of opinion, competition, high levels of emotions, and tension.
Strategies for Storming include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of the Norming phase include developing cohesion; purpose and goals are well-understood; more confident; improved commitment; members are engaged and supportive; and relief, lowered anxiety.
Strategies for Norming include delivering feedback, recognizing individual and team efforts, providing learning/upskilling opportunities, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of the Performing phase include high-level performance; demonstrations of interdependence and self-management; elevated empathy, trust, and morale; individuals defer to team needs; and producing deliverables effectively and consistently.
Strategies for Performing include ‘guiding from the side’ (minimal intervention), highlighting successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of the Adjourning phase (also referred to as the Transitioning or Mourning phase) include potential sadness and the disbanding of temporary teams.
Strategies for Adjourning include communicating change; conducting a summative team evaluation via a retrospective event, lessons learned meeting, or similar session; recognizing individual and team efforts and achievements; and celebrating the team's accomplishments.
Conclusion
These insights provide a practical framework to navigate the complexities of group dynamics. Whether you’re a Project Manager guiding a cross-functional team, a Scrum Master fostering agility, a DevOps Lead bridging development and operations, or another leader, understanding and leveraging the phases of team development can transform challenges into opportunities. And they’ll advance the teams’—and your own—happiness, productivity, and success.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
Scott M. Graffius’ 'Phases of Team Development' intellectual property is central and key to many of those sessions.
Graffius is a global expert on high-performance teams and he delivers engaging talks and workshops that bring teamwork tradecraft to life. His sessions are tailored to inspire, educate, and equip audiences with actionable tools for success. Whether at global conferences or private corporate events, he provides a fresh perspective on leadership and teamwork.
For booking inquiries, complete the speaker engagement request form or email directly to explore how Graffius can help elevate your organization’s performance.
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Graffius’ Research is Widely Cited, Featured, and Used
Businesses, professional associations, government agencies, universities, researchers, journalists, and others around the world have featured and used prior editions of Scott M. Graffius’ ‘Phases of Team Development’ material. Here are some examples:
These examples demonstrate the widespread recognition and application of Scott M. Graffius' 'Phases of Team Development' work across diverse sectors and entities around the world.
References/Sources
Here’s the select (partial) bibliography:
About Scott M. Graffius
Scott M. Graffius is a high impact and globally recognized AI, advanced technology, agile, and project management researcher, thought leader, author, and public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
This is an older edition. The most current (2026) edition is available here.
Introduction
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development—Forming, Storming, Norming, Performing, and Adjourning—inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Graffius initially developed his unique material in 2008, and he periodically updates it. This article presents the refreshed 2025 edition.
Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply these insights to overcome team challenges, fostering happiness, productivity, and success.
This article has “team development” in the title. Alternative terms that may be interchangeable in the context of this discussion include group development, group dynamics, high-performance teaming, strategic team building, team agility, team building, team coaching, team collaboration, team dynamics, team leadership, team optimization, team performance, team tradecraft, teamcraft, teamwork, and teamwork tradecraft.
Five Phases of Team Development
1. Forming
Characteristics of the Forming phase include displaying eagerness, socializing, a generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning.
Strategies for Forming include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.
2. Storming
Traits of the Storming phase include some resistance, lack of participation, conflict arising from differences of opinion, competition, high levels of emotions, and tension.
Strategies for Storming include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.
3. Norming
Features of the Norming phase include developing cohesion; purpose and goals are well-understood; more confident; improved commitment; members are engaged and supportive; and relief, lowered anxiety.
Strategies for Norming include delivering feedback, recognizing individual and team efforts, providing learning/upskilling opportunities, and monitoring the ‘energy’ of the team.
4. Performing
Characteristics of the Performing phase include high-level performance; demonstrations of interdependence and self-management; elevated empathy, trust, and morale; individuals defer to team needs; and producing deliverables effectively and consistently.
Strategies for Performing include ‘guiding from the side’ (minimal intervention), highlighting successes, and encouraging collective decision-making and problem-solving.
5. Adjourning
Typical traits of the Adjourning phase (also referred to as the Transitioning or Mourning phase) include potential sadness and the disbanding of temporary teams.
Strategies for Adjourning include communicating change; conducting a summative team evaluation via a retrospective event, lessons learned meeting, or similar session; recognizing individual and team efforts and achievements; and celebrating the team's accomplishments.
Conclusion
These insights provide a practical framework to navigate the complexities of group dynamics. Whether you’re a Project Manager guiding a cross-functional team, a Scrum Master fostering agility, a DevOps Lead bridging development and operations, or another leader, understanding and leveraging the phases of team development can transform challenges into opportunities. And they’ll advance the teams’—and your own—happiness, productivity, and success.
Organizations around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries:
- Armenia,
- Australia,
- Brazil,
- Canada,
- Czech Republic,
- Finland,
- France,
- Germany,
- Greece,
- Hong Kong,
- Hungary,
- India,
- Ireland,
- Lithuania,
- Luxembourg,
- Nepal,
- Netherlands,
- New Zealand,
- Norway,
- Romania,
- Sweden,
- Switzerland,
- United Arab Emirates,
- United Kingdom,
- and the United States.
Scott M. Graffius’ 'Phases of Team Development' intellectual property is central and key to many of those sessions.
Graffius is a global expert on high-performance teams and he delivers engaging talks and workshops that bring teamwork tradecraft to life. His sessions are tailored to inspire, educate, and equip audiences with actionable tools for success. Whether at global conferences or private corporate events, he provides a fresh perspective on leadership and teamwork.
For booking inquiries, complete the speaker engagement request form or email directly to explore how Graffius can help elevate your organization’s performance.
Read on for:
- Coverage of Graffius’ Research,
- Sources/References,
- About Scott M. Graffius,
- Permission Request Information,
- How to Cite This Article,
- and more.
Graffius’ Research is Widely Cited, Featured, and Used
Businesses, professional associations, government agencies, universities, researchers, journalists, and others around the world have featured and used prior editions of Scott M. Graffius’ ‘Phases of Team Development’ material. Here are some examples:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- Boston University,
- Broadcom,
- Cisco,
- CodeMonk,
- Dagen,
- Deimos Aerospace,
- DevOps Institute,
- Erste Group Bank AG (Austria),
- FINAT,
- Ford Motor Company,
- FSU College of Medicine,
- Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH),
- IEEE,
- Innovify,
- Johns Hopkins University,
- Journal of Neurosurgery,
- LeadingEng,
- Life Sciences Trainers & Educators Network (LTEN),
- London South Bank University,
- Manufacturers Alliance,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- Microsoft,
- New Zealand Government,
- Oracle,
- Prima Resource,
- Royal Australasian College of Physicians,
- Singapore University of Social Sciences,
- TBS Switzerland,
- Technical University of Munich,
- Torrens University (Australia),
- Tufts University,
- U.S. National Park Service,
- U.S. Tennis Association,
- UC San Diego,
- UK Sports Institute,
- University of Galway (Ireland),
- University of Graz (Austria),
- University of Waterloo,
- Victorian Institute of Technology (Australia),
- Virginia Tech,
- Warsaw University of Technology,
- Western Sydney University,
- Yale University,
- and many others.
These examples demonstrate the widespread recognition and application of Scott M. Graffius' 'Phases of Team Development' work across diverse sectors and entities around the world.
References/Sources
Here’s the select (partial) bibliography:
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- Graffius, Scott M. (2016, January 21). 2014 NSDM Publication on Leadership by National Security Affairs Professor Mary Raum Featured the 2008 Edition of Scott M. Graffius’ Work on Team Development. Available at: https://scottgraffius.com/blog/files/nsdm-leadership.html.
- Graffius, Scott M. (2016). Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. North Charleston, SC: CreateSpace.
- Graffius, Scott M. (2018, October 18). Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage [Presentation]. Talk delivered at Techstars Startup Week Conference. DOI: 10.13140/RG.2.2.25009.12647.
- Graffius, Scott M. (2019). Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. Scotts Valley, CA: CreateSpace.
- Graffius, Scott M. (2021, February 20). But First, the Team! [Presentation]. Talk delivered at the Brno, Czech Republic DevConf.CZ 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29016.72964. DOI link: https://dx.doi.org/10.13140/RG.2.2.29016.72964.
- Graffius, Scott M. (2021, June 21). DevOps and Team Leadership [Workshop]. Session at private event in Las Vegas, NV. DOI: 10.13140/RG.2.2.15380.22401.
- Graffius, Scott M. (2021, May 13). But First, the Team! [Presentation]. Lecture delivered at DevOps Pro Europe 2021 Conference. Based and simulcast live from Vilnius, Lithuania. DOI: 10.13140/RG.2.2.30524.36481.
- Graffius, Scott M. (2021, November 10). An Error Was Introduced Into the Seventh Edition of 'A Guide to the Project Management Body of Knowledge (PMBOK).’ Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Los Angeles, CA: Scott M. Graffius.
- Graffius, Scott M. (2021, November 8). Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone. Available at: https://scottgraffius.com/blog/files/jobs.html.
- Graffius, Scott M. (2021, October 5). Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams [Presentation]. Talk delivered at the Institute of Electrical and Electronics Engineers IEEE Day 2021 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.20055.19365. DOI link: https://dx.doi.org/10.13140/RG.2.2.20055.19365.
- Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246.
- Graffius, Scott M. (2022, February 4). Team Development Tradecraft: A Source of Competitive Advantage [Workshop]. Session at private event in Adelaide, Australia. DOI: 10.13140/RG.2.2.14092.80002.
- Graffius, Scott M. (2022, May 13). Want Happier and More Productive DevOps Teams? [Presentation]. Talk delivered at DevOpsDays Geneva, Switzerland 2022 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.22252.85127. DOI link: https://dx.doi.org/10.13140/RG.2.2.22252.85127.
- Graffius, Scott M. (2023, April 26). The Science of High-Performance Teams [Presentation]. Talk delivered at the DevOps Institute’s SKILup Day 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.15888.28169. DOI link: https://dx.doi.org/10.13140/RG.2.2.15888.28169.
- Graffius, Scott M. (2023, January 9). Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2023 Update. Available at: https://scottgraffius.com. Digital Object Identifier (DOI): 10.13140/RG.2.2.10720.35846. DOI link: https://dx.doi.org/10.13140/RG.2.2.10720.35846.
- Graffius, Scott M. (2023, July 15). Successful Video Game Development Teams Leverage an Extensive Range of Hard Skills and Soft Skills. Available at: https://scottgraffius.com/blog/files/gamedev.html. DOI: 10.13140/RG.2.2.31205.17124.
- Graffius, Scott M. (2023, June 23). What Successful AI Teams Have in Common. Talk at Conf42 Quantum Computing Conference. DOI: 10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, June 29). What Successful AI Teams Have in Common [Presentation]. Talk delivered at Conf42 Quantum Computing 2023 Conference. Digital Object Identifier (DOI): 10.13140/RG.2.2.29382.45120. DOI link: https://dx.doi.org/10.13140/RG.2.2.29382.45120.
- Graffius, Scott M. (2023, May 1). Fueling the Development of Innovative and Life-Changing AI Solutions [Presentation]. Talk delivered to an audience of Technology professionals (including Data Scientists, Machine Learning Engineers, Data Engineers, AI Researchers, Project Managers, Business Analysts, UX Designers, Software Developers, Cloud Architects, Data Privacy and Security Specialists, and others involved or interested in AI) at a private event in Mountain View, California, United States. Digital Object Identifier (DOI): 10.13140/RG.2.2.27956.73601. DOI link: https://dx.doi.org/10.13140/RG.2.2.27956.73601.
- Graffius, Scott M. (2023, October 13). The Science of High-Performance Game Development Teams [Presentation]. Talk delivered at the W Love Games International Video Game Development Conference 2023 - Helsinki, Finland. Digital Object Identifier (DOI): 10.13140/RG.2.2.28602.16326. DOI link: https://dx.doi.org/10.13140/RG.2.2.28602.16326.
- Graffius, Scott M. (2024, January 5). Scott M. Graffius’ Phases of Team Development: 2024 Update. Available at: https://scottgraffius.com/blog/files/teams-2024.html. DOI: 10.13140/RG.2.2.28629.40168.
- Graffius, Scott M. (2024, May 21). The Wild World of Team Dynamics: Forming, Storming, Norming, Performing, and Adjourning. Video. Available at: https://www.youtube.com/watch?v=vD4-XueiB1k.
- Graffius, Scott M. (2024, May 21). What Successful AI Development Teams Have in Common. Talk at DevDays Europe 2024 Conference. DOI: 10.13140/RG.2.2.24313.07529.
- Graffius, Scott M. (2024, May 3). Leverage Agile and AI to Innovate at the Speed of Light. Talk at private event in Dubai, UAE. DOI: 10.13140/RG.2.2.30790.48960.
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About Scott M. Graffius
Scott M. Graffius is a high impact and globally recognized AI, advanced technology, agile, and project management researcher, thought leader, author, and public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
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Permission Request Information
This work is copyright © Scott M. Graffius. All rights reserved.
To request permission to use Graffius' 'Phases of Team Development' visual shown at the top of this article, email Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files (JPG and PNG) of the visual.
How to Cite This Article
Graffius, Scott M. (2025, January 7). Scott M. Graffius’ Phases of Team Development: 2025 Update. Available at: https://scottgraffius.com/blog/files/phases-of-team-development-update-for-2025.html. DOI: 10.13140/RG.2.2.33705.30564.
Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.33705.30564
Short Link for Article
The short link for this article is https://bit.ly/teams-2025
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius’ Work Cited in International Peer-Reviewed Journal on Digital Transformation
06 April 2026
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Scott M. Graffius’ article, "How Algorithms Shape the User Experience on Social Media Platforms," has been cited in a peer-reviewed research paper. Published in the scientific journal Digital Transformation (Цифровая трансформация), the citing work is titled "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM." This recognition highlights the ongoing global interest in understanding how algorithmic systems influence digital ecosystems and social media marketing practices. Excerpts are shown below.
Details including links to Graffius' article and the scientific paper are in the bibliography.
In "How Algorithms Shape the User Experience on Social Media Platforms," Graffius examines how algorithms on social media platforms, those invisible mathematical architects and gatekeepers, quietly determine what over five billion people see, think about, and react to every single day. What began as the humble chronological feed evolved, once engagement exploded, into something far more powerful and opaque: sophisticated, engagement-driven systems that promote not necessarily the most truthful or enriching content, but the most engaging content. That distinction matters enormously. Five fundamental forces drive these systems: user engagement, content prioritization, content relevance, freshness, and network effects. None of them were explicitly designed to make users miserable, yet the outcomes can sometimes lean that way. The upsides are real, including personalization, content discovery, and reduced information overload, but so are the downsides: echo chambers, the amplification of misinformation, and a creeping user fatigue born of the realization that one’s experience is being engineered by an entity whose priorities may differ from one’s own. Graffius urges marketers to lean into quality, authenticity, and video, while posing important ethical questions about transparency and whose well-being the platforms are actually optimizing for. He suggests that the future will bring more AI refinement, greater user control, ethical algorithm design, and possibly even augmented and virtual reality woven into the feed, at which point the gap between "what the algorithm wants" and "what is good for you" will become either negligibly small or spectacularly large.
The journal Digital Transformation, based in Belarus and published by the Ministry of Education of the Republic of Belarus, focuses on the technical and economic aspects of digital technologies, information and communication systems, and their real-world applications. It features peer-reviewed articles, primarily in Russian. Being referenced in this context is especially meaningful, as it places Graffius’ work alongside research that classifies social network algorithms and examines their tangible value for social media marketing (SMM) professionals.
Algorithms quietly shape billions of daily interactions, often in ways users rarely see but deeply feel. The fact that independent, peer-reviewed research is building on these ideas is both affirming and encouraging, underscoring the value of clear, thoughtful examination of these systems. As platforms evolve with increasingly sophisticated AI, the stakes continue to rise—bringing questions of personalization, fairness, transparency, and user well-being into sharper focus. Yet, with greater awareness and informed contributions from researchers, practitioners, and users alike, there is a meaningful opportunity to guide these systems toward more ethical, human-centered outcomes. In that sense, this growing body of work is part of shaping a better digital future.
Batura M., Маrakhina I., & Parkhimenko U. (2026, April). Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM. Digital Transformation, 32(1), 12-18. (In Russ.) https://doi.org/10.35596/1729-7648-2026-32-1-12-18
Graffius, S. M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29149.01767
Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 98 conferences and other events across 25 countries.
He’s delivered over $2.51 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 98 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence. In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development."
The 2026 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture (French Ministry of Culture), Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Discover Scott’s Books
Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Threads, Bluesky, Mastodon, and ResearchGate.
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Graffius, S. M. (2026, April 6). Scott M. Graffius' Work Cited in International Peer-Reviewed Journal on Digital Transformation. ScottGraffius.com. https://scottgraffius.com/blog/files/scott-m-graffius-work-cited-in-digital-transformation-journal.html
Coming soon.
Scott M. Graffius' work was cited in an international peer-reviewed journal on digital transformation. The paper, "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM," published in the journal Digital Transformation, cites Graffius' article, "How Algorithms Shape the User Experience on Social Media Platforms."
Digital Transformation (a Belarus-based, Russian-language journal) and its content are the property of their respective publisher and contributors.
"Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM" is the property of its authors and publisher.
This article includes limited excerpts, attributed and used under fair use doctrine for purposes of news reporting, commentary, and analysis.
"How Algorithms Shape the User Experience on Social Media Platforms" is copyright © Scott M. Graffius. All rights reserved.
If there are any supplements or updates to this article after the date of publication, they will appear here.
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Introduction
Scott M. Graffius’ article, "How Algorithms Shape the User Experience on Social Media Platforms," has been cited in a peer-reviewed research paper. Published in the scientific journal Digital Transformation (Цифровая трансформация), the citing work is titled "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM." This recognition highlights the ongoing global interest in understanding how algorithmic systems influence digital ecosystems and social media marketing practices. Excerpts are shown below.
Details including links to Graffius' article and the scientific paper are in the bibliography.
About the Article, How Algorithms Shape the User Experience on Social Media Platforms
In "How Algorithms Shape the User Experience on Social Media Platforms," Graffius examines how algorithms on social media platforms, those invisible mathematical architects and gatekeepers, quietly determine what over five billion people see, think about, and react to every single day. What began as the humble chronological feed evolved, once engagement exploded, into something far more powerful and opaque: sophisticated, engagement-driven systems that promote not necessarily the most truthful or enriching content, but the most engaging content. That distinction matters enormously. Five fundamental forces drive these systems: user engagement, content prioritization, content relevance, freshness, and network effects. None of them were explicitly designed to make users miserable, yet the outcomes can sometimes lean that way. The upsides are real, including personalization, content discovery, and reduced information overload, but so are the downsides: echo chambers, the amplification of misinformation, and a creeping user fatigue born of the realization that one’s experience is being engineered by an entity whose priorities may differ from one’s own. Graffius urges marketers to lean into quality, authenticity, and video, while posing important ethical questions about transparency and whose well-being the platforms are actually optimizing for. He suggests that the future will bring more AI refinement, greater user control, ethical algorithm design, and possibly even augmented and virtual reality woven into the feed, at which point the gap between "what the algorithm wants" and "what is good for you" will become either negligibly small or spectacularly large.
About the Journal, Digital Transformation
The journal Digital Transformation, based in Belarus and published by the Ministry of Education of the Republic of Belarus, focuses on the technical and economic aspects of digital technologies, information and communication systems, and their real-world applications. It features peer-reviewed articles, primarily in Russian. Being referenced in this context is especially meaningful, as it places Graffius’ work alongside research that classifies social network algorithms and examines their tangible value for social media marketing (SMM) professionals.
Conclusion
Algorithms quietly shape billions of daily interactions, often in ways users rarely see but deeply feel. The fact that independent, peer-reviewed research is building on these ideas is both affirming and encouraging, underscoring the value of clear, thoughtful examination of these systems. As platforms evolve with increasingly sophisticated AI, the stakes continue to rise—bringing questions of personalization, fairness, transparency, and user well-being into sharper focus. Yet, with greater awareness and informed contributions from researchers, practitioners, and users alike, there is a meaningful opportunity to guide these systems toward more ethical, human-centered outcomes. In that sense, this growing body of work is part of shaping a better digital future.
Bibliography
Batura M., Маrakhina I., & Parkhimenko U. (2026, April). Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM. Digital Transformation, 32(1), 12-18. (In Russ.) https://doi.org/10.35596/1729-7648-2026-32-1-12-18
Graffius, S. M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29149.01767
About Scott M. Graffius
Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 98 conferences and other events across 25 countries.
He’s delivered over $2.51 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
- Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 98 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- MSN,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- Practice Standard for Work Breakdown Structures—Second Edition.
- A Guide to the Project Management Body of Knowledge—Sixth Edition.
- The Standard for Program Management—Fourth Edition.
- The Practice Standard for Project Estimating—Second Edition.
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence. In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development."
The 2026 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture (French Ministry of Culture), Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Discover Scott’s Books
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Deliver Products in Short Cycles with Rapid Adaptation to Change, Fast Time-to-Market, and Continuous Improvement
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
- Agile Protocol: The Transformation Ultimatum
Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Threads, Bluesky, Mastodon, and ResearchGate.
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How to Cite This Article
Graffius, S. M. (2026, April 6). Scott M. Graffius' Work Cited in International Peer-Reviewed Journal on Digital Transformation. ScottGraffius.com. https://scottgraffius.com/blog/files/scott-m-graffius-work-cited-in-digital-transformation-journal.html
Digital Object Identifier (DOI)
Coming soon.
Content Acknowledgements
Scott M. Graffius' work was cited in an international peer-reviewed journal on digital transformation. The paper, "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM," published in the journal Digital Transformation, cites Graffius' article, "How Algorithms Shape the User Experience on Social Media Platforms."
Digital Transformation (a Belarus-based, Russian-language journal) and its content are the property of their respective publisher and contributors.
"Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM" is the property of its authors and publisher.
This article includes limited excerpts, attributed and used under fair use doctrine for purposes of news reporting, commentary, and analysis.
"How Algorithms Shape the User Experience on Social Media Platforms" is copyright © Scott M. Graffius. All rights reserved.
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- Social Media Marketing (SMM)
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- #Algorithms
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Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Copyright
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Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.