#KeynoteSpeaker
Scott M. Graffius Leading a Workshop at Agile Trends Gov 2021 Conference
02 July 2021
Follow @scottgraffius

Scott M. Graffius will lead a workshop on agile team development and leadership — "Want Happier and More Productive Teams?" — at Agile Trends Gov 2021. Its Brazil's largest conference on the use of agile in government. Scott's session will occur as a live simulcast on Wednesday, September 1, 2021, from 11:30 a.m. to 12:40 p.m. Brasilia Time. That's 7:30 to 8:40 a.m. Pacific Time. To learn more and to register for the event, visit https://agiletrendsbr.com/agile-trends-gov-2021/.
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.25 hours. For reporting with the Project Management Institute (PMI), it's 1.25 professional development units (PDUs), under the Leadership category. For reporting with the Scrum Alliance, it's 1.25 Scrum educational units (SEUs), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.


About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About the Agile Trends Gov 2021 Conference
Agile Trends Gov is Brazil's largest conference on the use of agile in government. Now in its fifth year, the 2021 event provides talks and workshops from agile thought leaders and influencers based from Brazil, who will present in Portuguese. It also features select individuals from outside Brazil, such as Scott M. Graffius from the United States, who will present in English. To learn more, visit the conference website at https://agiletrendsbr.com/agile-trends-gov-2021/.


The short URL for this blog post is: https://bit.ly/atg-2021
The short URL for a related post on LinkedIn is: https://bit.ly/atg-li
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Scott M. Graffius will lead a workshop on agile team development and leadership — "Want Happier and More Productive Teams?" — at Agile Trends Gov 2021. Its Brazil's largest conference on the use of agile in government. Scott's session will occur as a live simulcast on Wednesday, September 1, 2021, from 11:30 a.m. to 12:40 p.m. Brasilia Time. That's 7:30 to 8:40 a.m. Pacific Time. To learn more and to register for the event, visit https://agiletrendsbr.com/agile-trends-gov-2021/.
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.25 hours. For reporting with the Project Management Institute (PMI), it's 1.25 professional development units (PDUs), under the Leadership category. For reporting with the Scrum Alliance, it's 1.25 Scrum educational units (SEUs), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.

About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About the Agile Trends Gov 2021 Conference
Agile Trends Gov is Brazil's largest conference on the use of agile in government. Now in its fifth year, the 2021 event provides talks and workshops from agile thought leaders and influencers based from Brazil, who will present in Portuguese. It also features select individuals from outside Brazil, such as Scott M. Graffius from the United States, who will present in English. To learn more, visit the conference website at https://agiletrendsbr.com/agile-trends-gov-2021/.


The short URL for this blog post is: https://bit.ly/atg-2021
The short URL for a related post on LinkedIn is: https://bit.ly/atg-li
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Speaking at IEEE Event
21 July 2021
Follow @scottgraffius

Scott M. Graffius will deliver "Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams" to an audience of engineering, computing, and technology professionals at an event of the IEEE. Scott's talk will be livestreamed on Tuesday, October 5, 2021 ("IEEE Day 2021"), from 2:00-3:00 p.m. Eastern Time. The IEEE-USA event is free of charge.
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
For more information and to register for the event, visit https://events.vtools.ieee.org/m/277932.



About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About the IEEE
The Institute of Electrical and Electronics Engineers — commonly referred to by the letters I-E-E-E (pronounced I-triple-E) — is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.
IEEE and its members inspire a global community to innovate for a better tomorrow through its more than 400,000 members in over 160 countries, and its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing, and technology information around the globe.
For more information on the IEEE, visit its website at https://www.ieee.org.

About the IEEE-USA
IEEE-USA serves the careers and public policy interests of 150,000+ engineering, computing, and technology professionals who are U.S. members of IEEE. For more information on the IEEE-USA, visit the organization’s website at https://ieeeusa.org.


The short URL for this blog post is: bit.ly/ieeeusa
The short URL for a related LinkedIn post is: bit.ly/ieee-li
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Scott M. Graffius will deliver "Navigate the Phases of Team Development with Speed and Agility for Happier and More Productive Teams" to an audience of engineering, computing, and technology professionals at an event of the IEEE. Scott's talk will be livestreamed on Tuesday, October 5, 2021 ("IEEE Day 2021"), from 2:00-3:00 p.m. Eastern Time. The IEEE-USA event is free of charge.
Attendees may be eligible to receive continuing education unit (CEU) credit, equivalent to 1.00 Professional Development Hour (PDH). For reporting with the Project Management Institute (PMI), it's 1.00 Professional Development Unit (PDU), under the Leadership category. For reporting with the Scrum Alliance, it's 1.00 Scrum Educational Unit (SEU), under either the Learning category or the Events category. For reporting with other organizations, refer to their respective instructions.
For more information and to register for the event, visit https://events.vtools.ieee.org/m/277932.


About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About the IEEE
The Institute of Electrical and Electronics Engineers — commonly referred to by the letters I-E-E-E (pronounced I-triple-E) — is the world’s largest technical professional organization dedicated to advancing technology for the benefit of humanity.
IEEE and its members inspire a global community to innovate for a better tomorrow through its more than 400,000 members in over 160 countries, and its highly cited publications, conferences, technology standards, and professional and educational activities. IEEE is the trusted “voice” for engineering, computing, and technology information around the globe.
For more information on the IEEE, visit its website at https://www.ieee.org.

About the IEEE-USA
IEEE-USA serves the careers and public policy interests of 150,000+ engineering, computing, and technology professionals who are U.S. members of IEEE. For more information on the IEEE-USA, visit the organization’s website at https://ieeeusa.org.


The short URL for this blog post is: bit.ly/ieeeusa
The short URL for a related LinkedIn post is: bit.ly/ieee-li
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

‘APAC CIO Outlook’ Magazine Features Content from ‘Agile Transformation’ Book by Scott M. Graffius
03 February 2023
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Click here to download this article as a PDF.
APAC CIO Outlook magazine features content from Scott M. Graffius’ Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change in their June 2022 article on innovation and e-commerce. An excerpt is shown below.


About APAC CIO Outlook Magazine
APAC CIO Outlook is a digital and print magazine that provides a platform for CIOs, CTOs and other senior level IT buyers and decision makers along with CXOs of solution providers to share their experiences, wisdom, and advice with enterprise IT community of Asia-Pacific (APAC) countries. To learn more, visit https://www.apacciooutlook.com.




About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

The short URL for this article is: https://bit.ly/apac-cio
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


Click here to download this article as a PDF.
APAC CIO Outlook magazine features content from Scott M. Graffius’ Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change in their June 2022 article on innovation and e-commerce. An excerpt is shown below.


About APAC CIO Outlook Magazine
APAC CIO Outlook is a digital and print magazine that provides a platform for CIOs, CTOs and other senior level IT buyers and decision makers along with CXOs of solution providers to share their experiences, wisdom, and advice with enterprise IT community of Asia-Pacific (APAC) countries. To learn more, visit https://www.apacciooutlook.com.



About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short URL for this article is: https://bit.ly/apac-cio
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Harvard Medical School Talk Featured Insights by Scott M. Graffius
30 August 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com


Harvard Medical School Talk Featured Insights on Metrics by Scott M. Graffius
“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view” is from Scott M. Graffius’ award-winning 2016 book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.
Dr. Scott Weiner, professor of emergency medicine at Harvard Medical School, included that excerpt on metrics from Graffius (uncredited) in his talk in a 10 January 2023 podcast.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is copyright © Scott M. Graffius. Harvard Medical School name and mark are the property of The President and Fellows of Harvard College. Content by Dr. Scott Weiner is his property.

About Dr. Scott Weiner
Scott Weiner, MD, MPH, FAAEM, FACEP, FASAM is the McGraw Distinguished Chair in the Department of Emergency Medicine at Brigham and Women's Hospital and a professor of Emergency Medicine at Harvard Medical School. Dr. Weiner completed his residency training at Beth Israel Deaconess Medical Center and MPH degree at Harvard School of Public Health. He is board-certified in emergency medicine and addiction medicine. He is an active researcher, including working on multiple grant-funded projects that focus on safe opioid prescribing, as well as prevention and treatment of substance use disorder.

About Harvard Medical School
Harvard Medical School (HMS), established in 1782, stands as one of the oldest and most prestigious medical schools in the United States. Since its inception, HMS has been a beacon of innovation in medical education, research, and patient care, significantly influencing the landscape of healthcare worldwide.
HMS is committed to alleviating suffering and enhancing health globally through excellence in teaching, research, and service. This mission is carried out through its extensive network of 15 clinical affiliates and research institutes, including renowned names like Massachusetts General Hospital, Dana–Farber Cancer Institute, and Brigham and Women's Hospital. These partnerships not only provide a robust platform for clinical training but also serve as bases for over 10,000 physicians and scientists with faculty appointments at HMS.
Harvard Medical School's faculty has been pivotal in advancing medical knowledge. They have introduced groundbreaking educational models, developed new curricula to meet evolving healthcare demands, and produced leaders who shape science and medicine globally. Notably, HMS faculty have been at the forefront of medical breakthroughs, with 15 researchers sharing in nine Nobel Prizes for their work at the school, highlighting the institution's commitment to cutting-edge research.
The core of HMS's academic activities lies in its main quadrangle, where faculty members engage in teaching and research across basic and social science departments. Here, students in their first two years of medical school are immersed in an environment that encourages intellectual curiosity and rigorous academic pursuit.
Beyond its physical boundaries, HMS extends its influence through affiliations with leading hospitals and research entities like the Broad Institute of MIT and Harvard, and the Wyss Institute for Biologically Inspired Engineering. These collaborations not only enhance the school's research capabilities but also ensure that its educational programs remain at the forefront of medical science.
Harvard Medical School's commitment to nurturing future leaders in medicine, combined with its vast network and relentless pursuit of knowledge, positions it as a pivotal institution in steering medical education and research towards solutions that benefit communities worldwide. This legacy of excellence, innovation, and service continues to define HMS as it looks towards the future of healthcare.
Visit https://hms.harvard.edu/ to learn more.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.


How to Cite This Article
Graffius, Scott M. (2024, August 30). Harvard Medical School Talk Featured Insights by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/hms.html. DOI: 10.13140/RG.2.2.11809.83042.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/h-m-s
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



Harvard Medical School Talk Featured Insights on Metrics by Scott M. Graffius
“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view” is from Scott M. Graffius’ award-winning 2016 book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions.
Dr. Scott Weiner, professor of emergency medicine at Harvard Medical School, included that excerpt on metrics from Graffius (uncredited) in his talk in a 10 January 2023 podcast.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is copyright © Scott M. Graffius. Harvard Medical School name and mark are the property of The President and Fellows of Harvard College. Content by Dr. Scott Weiner is his property.

About Dr. Scott Weiner
Scott Weiner, MD, MPH, FAAEM, FACEP, FASAM is the McGraw Distinguished Chair in the Department of Emergency Medicine at Brigham and Women's Hospital and a professor of Emergency Medicine at Harvard Medical School. Dr. Weiner completed his residency training at Beth Israel Deaconess Medical Center and MPH degree at Harvard School of Public Health. He is board-certified in emergency medicine and addiction medicine. He is an active researcher, including working on multiple grant-funded projects that focus on safe opioid prescribing, as well as prevention and treatment of substance use disorder.

About Harvard Medical School
Harvard Medical School (HMS), established in 1782, stands as one of the oldest and most prestigious medical schools in the United States. Since its inception, HMS has been a beacon of innovation in medical education, research, and patient care, significantly influencing the landscape of healthcare worldwide.
HMS is committed to alleviating suffering and enhancing health globally through excellence in teaching, research, and service. This mission is carried out through its extensive network of 15 clinical affiliates and research institutes, including renowned names like Massachusetts General Hospital, Dana–Farber Cancer Institute, and Brigham and Women's Hospital. These partnerships not only provide a robust platform for clinical training but also serve as bases for over 10,000 physicians and scientists with faculty appointments at HMS.
Harvard Medical School's faculty has been pivotal in advancing medical knowledge. They have introduced groundbreaking educational models, developed new curricula to meet evolving healthcare demands, and produced leaders who shape science and medicine globally. Notably, HMS faculty have been at the forefront of medical breakthroughs, with 15 researchers sharing in nine Nobel Prizes for their work at the school, highlighting the institution's commitment to cutting-edge research.
The core of HMS's academic activities lies in its main quadrangle, where faculty members engage in teaching and research across basic and social science departments. Here, students in their first two years of medical school are immersed in an environment that encourages intellectual curiosity and rigorous academic pursuit.
Beyond its physical boundaries, HMS extends its influence through affiliations with leading hospitals and research entities like the Broad Institute of MIT and Harvard, and the Wyss Institute for Biologically Inspired Engineering. These collaborations not only enhance the school's research capabilities but also ensure that its educational programs remain at the forefront of medical science.
Harvard Medical School's commitment to nurturing future leaders in medicine, combined with its vast network and relentless pursuit of knowledge, positions it as a pivotal institution in steering medical education and research towards solutions that benefit communities worldwide. This legacy of excellence, innovation, and service continues to define HMS as it looks towards the future of healthcare.
Visit https://hms.harvard.edu/ to learn more.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, August 30). Harvard Medical School Talk Featured Insights by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/hms.html. DOI: 10.13140/RG.2.2.11809.83042.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is here
The short link for this article is https://bit.ly/h-m-s
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Introducing ‘Engage or Fade: Decoding the Half-Life of Digital Resonance’ – A New Talk by Scott M. Graffius
28 March 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com

Introduction
In today’s fast-paced digital world, where engagement drives success, knowing how long your content captures attention and sustains impact is crucial. From the fleeting buzz of a Snapchat post to the lasting presence of a blog, the lifespan of social media content varies widely across platforms. Still, creators, brands, and companies all grapple with the same question: how can we maximize engagement in an environment where relevance can fade quickly—and at different rates?
Scott M. Graffius’ research on the "Lifespan (Half-Life) of Social Media Posts" provides the answer. His work has been widely recognized and utilized by businesses, professional associations, government agencies, universities, scientists, and journalists alike. Notable mentions include Buffer, GoDaddy, Pinterest Inc., the Proceedings of the National Academy of Sciences, and many more.
Graffius has developed and delivered highly-rated talks and workshops at 92 conferences and other events across 25 countries. Now, he introduces a new topic: "Engage or Fade: Decoding the Half-Life of Digital Resonance"—an evolution of his social media research that uncovers the secrets to capturing attention, sustaining engagement, and maximizing digital impact.
Main Body
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session equips individuals, companies, and brands with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Key Learning Objectives for Graffius' Talk
Conclusion
Graffius' new talk—"Engage or Fade: Decoding the Half-Life of Digital Resonance"—equips audiences with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Ask Scott to speak at your event. Just complete the speaker engagement request form or email him today!
The most current (2025) edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research is here.
Read on for:

About Scott M. Graffius

Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email














How to Cite This Article
Graffius, Scott M. (2025, March 28). Introducing 'Engage or Fade: Decoding the Half-Life of Digital Resonance' – A New Talk by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/introducing-engage-or-fade-decoding-the-half-life-of-digital-resonance-–-a-new-talk-by-scott-m-graffius.html.


Digital Object Identifier (DOI)
DOI: (coming soon)


Content Acknowledgements
Names, marks, and content are the property of their respective owners.
Graffius' 'Lifespan (Half-Life) of Social Media Posts' is copyright © Scott M. Graffius. All rights reserved.


Post-Publication Notes
If there's an update after this article is published, the information will appear here.
Update on 29 March 2025
Graffius developed Alternate 1 and Alternate 2 as slightly modified versions of his talk. Details follow.
Alternate 1
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session dives into the latest findings, equipping individuals, companies, and brands with advanced, data-backed approaches to maximize impact in an engagement-driven economy.
Key Learning Objectives for Graffius' Talk
Alternate 2
Abstract for Graffius' Talk
In a digital arms race where Snapchat posts typically evaporate in seconds and blogs posts can be active for years, engagement isn’t just king—it’s the entire kingdom. Yet many strategies miss the mark. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session unveils the 2025 edition of his pioneering 'Lifespan (Half-Life) of Social Media Posts' research. Powered by 5M+ posts scraped from APIs, proprietary datasets, and academic goldmines, it decodes the engagement half-life clock ticking over Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs. Graffius delivers actionable, data-driven tactics to spark engagement and deepen influence—whatever your digital endgame. This is your edge in mastering content lifespan for maximum impact.
Key Learning Objectives for Graffius' Talk


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


Introduction
In today’s fast-paced digital world, where engagement drives success, knowing how long your content captures attention and sustains impact is crucial. From the fleeting buzz of a Snapchat post to the lasting presence of a blog, the lifespan of social media content varies widely across platforms. Still, creators, brands, and companies all grapple with the same question: how can we maximize engagement in an environment where relevance can fade quickly—and at different rates?
Scott M. Graffius’ research on the "Lifespan (Half-Life) of Social Media Posts" provides the answer. His work has been widely recognized and utilized by businesses, professional associations, government agencies, universities, scientists, and journalists alike. Notable mentions include Buffer, GoDaddy, Pinterest Inc., the Proceedings of the National Academy of Sciences, and many more.
Graffius has developed and delivered highly-rated talks and workshops at 92 conferences and other events across 25 countries. Now, he introduces a new topic: "Engage or Fade: Decoding the Half-Life of Digital Resonance"—an evolution of his social media research that uncovers the secrets to capturing attention, sustaining engagement, and maximizing digital impact.
Main Body
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session equips individuals, companies, and brands with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Key Learning Objectives for Graffius' Talk
- Master the Half-Life Framework: Grasp how quickly social media engagement halves, distinguishing views (reach) from engagement (impact) to measure content effectiveness.
- Tailor Tactics to Platforms: Optimize timing and frequency for each platform’s unique lifespan—from X’s fleeting buzz to Pinterest’s lasting appeal—to enhance visibility and interaction.
- Drive Lasting Impact: Acquire strategies to extend content relevance and deepen resonance, merging agile insights with practical applications to elevate digital performance.
Conclusion
Graffius' new talk—"Engage or Fade: Decoding the Half-Life of Digital Resonance"—equips audiences with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Ask Scott to speak at your event. Just complete the speaker engagement request form or email him today!
The most current (2025) edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research is here.
Read on for:
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

About Scott M. Graffius

Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
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How to Cite This Article
Graffius, Scott M. (2025, March 28). Introducing 'Engage or Fade: Decoding the Half-Life of Digital Resonance' – A New Talk by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/introducing-engage-or-fade-decoding-the-half-life-of-digital-resonance-–-a-new-talk-by-scott-m-graffius.html.


Digital Object Identifier (DOI)
DOI: (coming soon)


Content Acknowledgements
Names, marks, and content are the property of their respective owners.
Graffius' 'Lifespan (Half-Life) of Social Media Posts' is copyright © Scott M. Graffius. All rights reserved.


Post-Publication Notes
If there's an update after this article is published, the information will appear here.
Update on 29 March 2025
Graffius developed Alternate 1 and Alternate 2 as slightly modified versions of his talk. Details follow.
Alternate 1
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session dives into the latest findings, equipping individuals, companies, and brands with advanced, data-backed approaches to maximize impact in an engagement-driven economy.
Key Learning Objectives for Graffius' Talk
- Decode the Half-Life Edge: Explore refined metrics on how engagement decays across platforms, dissecting the interplay of reach versus impact to fine-tune performance analysis.
- Platform-Specific Precision: Leverage new lifespan data to adjust timing and cadence, capitalizing on each channel’s unique rhythm—from X’s rapid churn to Pinterest’s enduring pull—for superior visibility and interaction.
- Amplify Strategic Resonance: Uncover cutting-edge tactics to extend content lifecycles and deepen audience connection, blending agile insights with actionable refinements to push digital outcomes further.
Alternate 2
Abstract for Graffius' Talk
In a digital arms race where Snapchat posts typically evaporate in seconds and blogs posts can be active for years, engagement isn’t just king—it’s the entire kingdom. Yet many strategies miss the mark. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session unveils the 2025 edition of his pioneering 'Lifespan (Half-Life) of Social Media Posts' research. Powered by 5M+ posts scraped from APIs, proprietary datasets, and academic goldmines, it decodes the engagement half-life clock ticking over Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs. Graffius delivers actionable, data-driven tactics to spark engagement and deepen influence—whatever your digital endgame. This is your edge in mastering content lifespan for maximum impact.
Key Learning Objectives for Graffius' Talk
- Decode the Half-Life Edge: Explore refined metrics on how engagement decays across platforms, dissecting the interplay of reach (views) versus impact (engagement) to fine-tune performance analysis.
- Platform-Specific Precision: Leverage new lifespan data to adjust timing and cadence, capitalizing on each channel’s unique rhythm—from X’s rapid churn to Pinterest’s enduring pull—for superior visibility and interaction.
- Amplify Strategic Resonance: Uncover cutting-edge tactics to extend content lifecycles and deepen audience connection, blending agile insights with actionable refinements to push digital outcomes further.


Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
