Half-Life for Posts on Different Social Media Platforms




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🔥 Scott M. Graffius published an updated version of this article. You can see it here.

Social media is one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As shown in the image above and described below, the half-life of posts varies by platform.

Twitter


Facebook


Instagram


LinkedIn


YouTube


Pinterest


Be mindful of the half-life values when posting content.

A hi-res version of the Lifespan (Half-Life) of Social Media Posts image is available
here. For permission requests, contact scott@scottgraffius.com.

Note: This article and the accompanying image were updated on October 20, 2019 to add YouTube and incorporate new data. In cases where there are multiple references for a metric and they report different values, the average is applied.

© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Four Ways to Improve Your Strategic Thinking Skills Today



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Strategic thinking is often considered essential to an organization's successful performance. Some have even advocated for companies to develop the strategic thinking skills of their executives and other staff as a core competency. How can strategic thinking skills be developed? But first, here's a definition.

“Strategic thinking is a distinctive management activity whose purpose is to discover novel, imaginative strategies which can rewrite the rules of the competitive game; and to envision potential futures significantly different from the present. Furthermore, strategic thinking is specified as being conceptual, systems-oriented, directional (linking the future with the past), and opportunistic.”
— Ellen F. Goldman


In other words, strategic thinking is a process used to broaden an individual's perspective to achieve successful outcomes such as competitive advantage. And it can happen at every level of the organization; it's not just for executives.

Here are four specific things you can do to improve your strategic thinking skills.

1. Schedule Time for Strategic Thinking

You are investing in your success as well as that of the organization. Find the time to focus on strategic thinking. A tip is to place a recurring event on your calendar to reserve time for strategic thinking activities.

2. Monitor the Big Picture Including Trends

The default focus at most organizations is on what’s directly ahead. However, "peripheral vision"—including keeping sight of the big picture and industry trends—is essential for long-term success. Some tips follow. Keep abreast of industry organizations and publications. Build external networks to help you best scan the competitive landscape. Determine the unique perspective that your role provides, and define its favorable impact on the organization’s vision, mission, and/or strategic objectives.

3. Ask Questions to Uncover Patterns

Further to your mindfulness of the big picture and understanding of changes in the industry, you can put strategic thinking to work by asking yourself and others questions. A few examples follow. "What if _____?" questions are frequently effective in helping one "see around the corner." And variations such as "If _____, then _____?" often yield insights as well.


4. Embrace Uncertainty and Conflict

Strategic thinking involves envisioning the future and potential proactive ways the organization can change to remain competitive and successful. You should accept that the future is uncertain, and challenging assumptions by asking questions and other tactics may make some people uncomfortable. Remaining mindful of those aspects will help you stay the course in regularly practicing strategic thinking and securing the benefits summarized in this article.

Conclusion

By sharpening your strategic thinking skills, you benefit both yourself and your organization. It helps you make a greater contribution to the business—which may also support your advancement—and it helps the company enjoy greater competitive advantage and long-term success. So, start work on your strategic thinking skills today!

Bibliography

Atsmon, Yuval (2017, May 2). How to Unleash Your Strategic Thinking. Digital article. McKinsey & Company.

Bonn, Ingrid (2005, June). Improving Strategic Thinking: A Multilevel Approach.
Leadership & Organization Development Journal, 26 (5). DOI: 10.1108/01437730510607844.

Cowan, N. (2001, February). The Magical Number 4 in Short-Term Memory: A Reconsideration of Mental Storage Capacity.
Behavioral and Brain Sciences, 24 (1): 87-119.

Dixit, Avinash K. and Nelebuff, Barry J. (1993).
Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life. New York, NY: W. W. Norton & Company.

Goldman, Ellen F. (2007, Summer). Strategic Thinking at the Top.
MIT Sloan Management Review, 48 (4): 75-81.

Graffius, Scott M. (2016).
Thinking Strategically and Acting Tactically. Winnetka, CA: Exceptional PPM and PMO Solutions.

Reynolds, K. (2013). Strategic Thinking for Today's Project Managers. Paper presented at PMI Global Congress 2013—North America, New Orleans, LA. Newtown Square, PA: Project Management Institute.

Syrett, Michael and Devine, Marion (2012).
Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times. London, United Kingdom: Profile Books.

About the Author



Scott M. Graffius is an agile project management consultant, practitioner, award-winning author, and keynote speaker. Content from his books, speaking engagements, and more has been used by businesses, governments, and universities, including Gartner, Cisco, RSA, Ford, Qantas, Atlassian, Bayer, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, Texas A&M, and others. Thinkers360 named Scott a Top 20 Global Thought Leader and Influencer. His full-length bio is available at: https://bit.ly/bio-smg.

Connect with Scott on Twitter, Facebook, and LinkedIn.

The short link for this article is
https://bit.ly/4-strategic.
This article was first published here. Later—on August 24, 2021—the article was posted to LinkedIn
here as well.



© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.




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Lifespan (Half-Life) of Social Media Posts: Update for 2021



social media lifespan halflife v2021B LR-squashed
How to cite: Graffius, Scott M. (2021). Lifespan (Half-Life) of Social Media Posts. Version 2021. Available at ScottGraffius.com.

2021 Update

Social media marketing (SMM) is one of the most important aspects of digital marketing. It involves creating and sharing content on social media networks in order to advance business objectives such as marketing and branding goals. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As shown in the image above and described below, the half-life of posts varies by platform.

Earlier versions of this article and the associated visual covered six platforms: Pinterest, YouTube, LinkedIn, Instagram, Facebook, and Twitter. This update addresses those six platforms, and two additional ones: TikTok and Snapchat.

Twitter


Facebook


Instagram


LinkedIn


YouTube


Pinterest


TikTok


Snapchat


In cases where there are multiple references for a metric and they report different values, the average is applied.

Be mindful of the half-life values when posting content.

Downloadable High-Resolution Versions of 'Lifespan (Half-Life) of Social Media Posts' Visual

High resolution versions of the image are available at the following links: here for the JPG file and here for the PNG file. For permission requests, contact the email address noted in the image.

The short URL for this article is
bit.ly/halflife-2021.

#Branding #ContentMarketing #Digital #DigitalContent #DigitalMarketing #DigitalMedia #DigitalStrategy #DigitalTactics #Facebook #Halflife #HalflifeForPosts #Instagram #InternetMarketing #LifespanOfSocialMediaPosts #LinkedIn #Marketing #Pinterest #Posts #SEO #ShelfLifeOfPosts #Snapchat #Social #SocialMarketing #SocialMedia #SocialMediaMarketing #SocialMediaPlatforms #TikTok #Twitter #YouTube





© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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