Half-Life for Posts on Different Social Media Platforms




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๐Ÿ”ฅ Scott M. Graffius periodically refreshes his research. The newest (2024) edition is here.

Social media is one of the most important aspects of digital marketing. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a more helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As shown in the image above and described below, the half-life of posts varies by platform.

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Twitter


Facebook


Instagram


LinkedIn


YouTube


Pinterest


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Be mindful of the half-life values when posting content.

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๐Ÿ”ฅ The latest version of this article and visual is located here.

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Note: This article and the accompanying image were updated on October 20, 2019 to add YouTube and incorporate new data. In cases where there are multiple references for a metric and they report different values, the average is applied.

© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Four Ways to Improve Your Strategic Thinking Skills Today



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Strategic thinking is often considered essential to an organization's successful performance. Some have even advocated for companies to develop the strategic thinking skills of their executives and other staff as a core competency. How can strategic thinking skills be developed? But first, here's a definition.

“Strategic thinking is a distinctive management activity whose purpose is to discover novel, imaginative strategies which can rewrite the rules of the competitive game; and to envision potential futures significantly different from the present. Furthermore, strategic thinking is specified as being conceptual, systems-oriented, directional (linking the future with the past), and opportunistic.”
— Ellen F. Goldman


In other words, strategic thinking is a process used to broaden an individual's perspective to achieve successful outcomes such as competitive advantage. And it can happen at every level of the organization; it's not just for executives.

Here are four specific things you can do to improve your strategic thinking skills.

1. Schedule Time for Strategic Thinking

You are investing in your success as well as that of the organization. Find the time to focus on strategic thinking. A tip is to place a recurring event on your calendar to reserve time for strategic thinking activities.

2. Monitor the Big Picture Including Trends

The default focus at most organizations is on what’s directly ahead. However, "peripheral vision"—including keeping sight of the big picture and industry trends—is essential for long-term success. Some tips follow. Keep abreast of industry organizations and publications. Build external networks to help you best scan the competitive landscape. Determine the unique perspective that your role provides, and define its favorable impact on the organization’s vision, mission, and/or strategic objectives.

3. Ask Questions to Uncover Patterns

Further to your mindfulness of the big picture and understanding of changes in the industry, you can put strategic thinking to work by asking yourself and others questions. A few examples follow. "What if _____?" questions are frequently effective in helping one "see around the corner." And variations such as "If _____, then _____?" often yield insights as well.


4. Embrace Uncertainty and Conflict

Strategic thinking involves envisioning the future and potential proactive ways the organization can change to remain competitive and successful. You should accept that the future is uncertain, and challenging assumptions by asking questions and other tactics may make some people uncomfortable. Remaining mindful of those aspects will help you stay the course in regularly practicing strategic thinking and securing the benefits summarized in this article.

Conclusion

By sharpening your strategic thinking skills, you benefit both yourself and your organization. It helps you make a greater contribution to the business—which may also support your advancement—and it helps the company enjoy greater competitive advantage and long-term success. So, start work on your strategic thinking skills today!

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Bibliography

Atsmon, Yuval (2017, May 2). How to Unleash Your Strategic Thinking. Digital article. McKinsey & Company.

Bonn, Ingrid (2005, June). Improving Strategic Thinking: A Multilevel Approach.
Leadership & Organization Development Journal, 26 (5). DOI: 10.1108/01437730510607844.

Cowan, N. (2001, February). The Magical Number 4 in Short-Term Memory: A Reconsideration of Mental Storage Capacity.
Behavioral and Brain Sciences, 24 (1): 87-119.

Dixit, Avinash K. and Nelebuff, Barry J. (1993).
Thinking Strategically: The Competitive Edge in Business, Politics, and Everyday Life. New York, NY: W. W. Norton & Company.

Goldman, Ellen F. (2007, Summer). Strategic Thinking at the Top.
MIT Sloan Management Review, 48 (4): 75-81.

Graffius, Scott M. (2016).
Thinking Strategically and Acting Tactically. Winnetka, CA: Exceptional PPM and PMO Solutions.

Reynolds, K. (2013). Strategic Thinking for Today's Project Managers. Paper presented at PMI Global Congress 2013—North America, New Orleans, LA. Newtown Square, PA: Project Management Institute.

Syrett, Michael and Devine, Marion (2012).
Managing Uncertainty: Strategies for Surviving and Thriving in Turbulent Times. London, United Kingdom: Profile Books.



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About the Author

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius is an agile project management consultant, practitioner, award-winning author, and keynote speaker. Content from his books, speaking engagements, and more has been used by businesses, governments, and universities, including Gartner, Cisco, RSA, Ford, Qantas, Atlassian, Bayer, the United States Department of Energy, the New Zealand Ministry of Education, Tufts University, Texas A&M, and others. Thinkers360 named Scott a Top 20 Global Thought Leader and Influencer.

His full bio is available here.

Connect with Scott on:


Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is
https://bit.ly/4-strategic.
This article was first published here. Later—on August 24, 2021—the article was posted to LinkedIn
here as well.


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© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.




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Lifespan (Half-Life) of Social Media Posts: Update for 2021



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๐Ÿ”ฅ Scott M. Graffius periodically refreshes his research. The newest (2024) edition is here.

2021 Update


Social media marketing (SMM) is one of the most important aspects of digital marketing. It involves creating and sharing content on social media networks in order to advance business objectives such as marketing and branding goals. Well-executed, it provides several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest. Because content can live forever, a helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagements. As shown in the image above and described below, the half-life of posts varies by platform.

Earlier versions of this article and the associated visual covered six platforms: Pinterest, YouTube, LinkedIn, Instagram, Facebook, and Twitter. This update addresses those six platforms, and two additional ones: TikTok and Snapchat.

Twitter


Facebook


Instagram


LinkedIn


YouTube


Pinterest


TikTok


Snapchat


In cases where there are multiple references for a metric and they report different values, the average is applied.

Be mindful of the half-life values when posting content.

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Permission Requests and Downloadable High-Resolution Versions of 'Lifespan (Half-Life) of Social Media Posts' Visual

๐Ÿ”ฅ A new edition of this article (and visual) is here.

For permission requests, contact the email address noted in the image.

High resolution versions of the image are available at the following links:
here for the JPG file and here for the PNG file.

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The short URL for this article is
bit.ly/halflife-2021.




© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Lifespan (Half-Life) of Social Media Posts: Update for 2022

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott_M_Graffius_-_Social_Media_HalfLife_v-2022-Rev-BLG-LR-SQ



๐Ÿ”ฅ Scott M. Graffius periodically refreshes his research. The newest (2024) edition is here.

Click here to download this article as a PDF.

2022 Update

Social media marketing is one of the most important aspects of digital marketing. It involves creating and sharing content on social media networks in order to advance business objectives such as marketing and branding goals. When well-executed, it delivers several benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

The lifespan of posts is of interest, and a helpful metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). The data can help inform the scheduling of posts.

This article reveals the lifespan (half-life) for posts on Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and Snapchat.
Findings are based on an analysis of data from 21 sources: Adobe, Bit.ly, Business Insider, Espirian, Exceptional PPM and PMO Solutions, Fanbooster (Traject), Google, Klout, Later, Moz, New York Times, Pinterest, Simply Measured, Snapchat, Social Media University—Global, TechniqueHow, The Online Advertising Guide, TikTok, University of Akron, WebFX, and Wiselytics. In cases where data sources for a platform reported different values, the average was applied. As detailed next, the half-life of posts varies by platform.

Scott_M_Graffius_-_Life_of_Social_Media_Posts_-_v2022020407_LR-SQ

Twitter

Scott_M_Graffius_-_Social_Media_Halflife_Twitter_Mini_LR

The average half-life duration for tweets is 24 minutes. That's longer than the 21 minutes shown in the earlier analysis which was conducted in 2021.

Facebook

Scott_M_Graffius_-_Social_Media_Halflife_Facebook_Mini_LR

The average half-life duration for Facebook posts is 50 minutes. That's longer than the 30 minutes shown in the earlier analysis which was conducted in 2021.

Instagram

Scott_M_Graffius_-_Social_Media_Halflife_Instagram_Mini_LR

The average half-life duration for Instagram posts is
1,140 minutes (= 19 hours). That's unchanged from what was shown in the earlier analysis which was conducted in 2021.

LinkedIn

Scott_M_Graffius_-_Social_Media_Halflife_LinkedIn_Mini_LR

The average half-life duration for LinkedIn posts is
1,440 minutes (= 24 hours). That's unchanged from what was shown in the earlier analysis which was conducted in 2021.

YouTube

Scott_M_Graffius_-_Social_Media_Halflife_YouTube_Mini_LR

The average half-life duration for YouTube posts is 8,640 minutes (= 6 days). That's unchanged from what was shown in the earlier analysis which was conducted in 2021.

Pinterest

Scott_M_Graffius_-_Social_Media_Halflife_Pinterest_Mini_LR

The average half-life duration for Pinterest posts is 164,270 minutes (= 3.75 months). That's longer than the 3.50 months shown in the earlier analysis which was conducted in 2021.

TikTok

Scott_M_Graffius_-_Social_Media_Halflife_TikTok_Mini_LR

The average half-life duration for TikTok posts is 0 minutes. Exceptions apply: TikTok posts instantly decay—except for viral content. That's unchanged from what was shown in the earlier analysis which was conducted in 2021.

Snapchat

Scott_M_Graffius_-_Social_Media_Halflife_Snapchat_Mini_LR

The average half-life duration for Snapchat posts is
0 minutes. Exceptions apply: Snapchat messages may disappear instantly or live up to 24 hours. That's unchanged from what was shown in the earlier analysis which was conducted in 2021.

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As shown, half-life values vary by platform. The data can help inform the scheduling of posts.

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Permission Requests and Downloadable High-Resolution Versions of 'Lifespan (Half-Life) of Social Media Posts: Update for 2022' Infographic-Visual

To request permission to use the 'Lifespan (Half-Life) of Social Media Posts' visual shown at the top of this article, contact Scott M. Graffius.

High resolution versions of the image appearing at the top of this article are available at the following links: here for the JPG file and here for the PNG file.

How to cite: Graffius, Scott M. (2022). Lifespan (Half-Life) of Social Media Posts. Version 2022. Available at ScottGraffius.com.



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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Zurich University of Applied Sciences, and others. Graffius has spoken at 59 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on:



Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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The short URL for this article is:
https://bit.ly/social-22

#Branding #ContentMarketing #Digital #DigitalContent #DigitalMarketing #DigitalMedia #DigitalStrategy #DigitalTactics #Facebook #Halflife #HalflifeForPosts #Instagram #InternetMarketing #LifespanOfSocialMediaPosts #LinkedIn #Marketing #Pinterest #Posts #SEO #ShelfLifeOfPosts #Snapchat #Social #SocialMarketing #SocialMedia #SocialMediaMarketing #SocialMediaPlatforms #TikTok #Twitter #YouTube



© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Lifespan (Half-Life) of Social Media Posts: Update 2 for 2022

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius - Lifespan HalfLife of Social Media - v July 2022 - LR for Blog



๐Ÿ”ฅ Scott M. Graffius periodically refreshes his research. The newest (2024) edition is here.

Click here to download this article as a PDF.

Update 2 for 2022

Social media marketing is one of the most important aspects of digital marketing. It involves creating and sharing content on social media networks in order to advance business objectives such as marketing and branding goals. When well-executed, it delivers multiple benefits: improved brand and marketplace awareness, engagement with a worldwide audience, increased traffic, enhanced search engine optimization (SEO) rankings, and more.

When content is published online, relevance and engagement have a limited lifespan. The duration is of interest, and a helpful objective metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). The data can help inform strategic and tactical decisions, such as the frequency/scheduling of posts.

Based on an analysis of data from 25 diverse sources, this article reveals the average lifespan (half-life) for posts on Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and blogs. Here are the sources: Adobe, Bit.ly, Business Insider, Emeritus, Espirian, Exceptional PPM and PMO Solutions, Fanbooster (Traject), Forbes, Google, Ignite Social Media, Klout, Later, Moz, New York Times, Pinterest, Science.org, Sculpt - B2B Social Media Agency, Simply Measured, Snapchat, Social Media University—Global, TechniqueHow, The Online Advertising Guide, University of Akron, WebFX, and Wiselytics. In cases where data sources for a platform reported different values, the average was applied. As detailed next, the half-life of posts varies by platform.


  • Twitter: The average half-life duration for tweets is 23 minutes. That's 1 minute shorter than the 24 minutes shown in the earlier analysis which was conducted in January 2022.

  • Facebook: The average half-life duration for Facebook posts is 60 minutes. That's 10 minutes longer than the 50 minutes shown in the earlier analysis which was conducted in January 2022.

  • Instagram: The average half-life duration for Instagram posts is 1,170 minutes (= 19.50 hours). That's 30 minutes longer than the 1,140 minutes shown in the earlier analysis which was conducted in January 2022.

  • LinkedIn: The average half-life duration for LinkedIn posts is 1,440 minutes (= 24 hours). That's unchanged from what was shown in the earlier analysis which was conducted in January 2022.

  • YouTube: The average half-life duration for YouTube posts is 8,640 minutes (= 6 days). That's unchanged from what was shown in the earlier analysis which was conducted in January 2022.

  • Pinterest: The average half-life duration for Pinterest posts is 164,270 minutes (= 3.75 months). That's unchanged from what was shown in the earlier analysis which was conducted in January 2022.

  • Snapchat: The average half-life duration for Snapchat posts is 0 minutes. Exceptions apply: Snapchat messages may disappear instantly or live up to 24 hours. That's unchanged from what was shown in the earlier analysis which was conducted in January 2022.

  • Blogs: The average half-life duration for blog posts is 1,051,200 minutes (= 2 years). This is the first time blogs are included in the analysis.

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As shown, half-life values vary by platform. The data can help inform the scheduling of posts.

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Permission Requests and Downloadable High-Resolution Versions of 'Lifespan (Half-Life) of Social Media Posts: Update 2 for 2022' Infographic-Visual

To request permission to use the 'Lifespan (Half-Life) of Social Media Posts' visual shown at the top of this article, contact Scott M. Graffius.

High resolution versions of the image appearing at the top of this article are available at the following links: JPG file and PNG file.

How to cite: Graffius, Scott M. (2022, July). Lifespan (Half-Life) of Social Media Posts. Update 2 for 2022. Available at ScottGraffius.com.



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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Broadcom, Cisco, Gartner, Deloitte, EY, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, United States National Park Service, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Zurich University of Applied Sciences, and others. Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements total 78 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use.

His full bio is available
here.

Connect with Scott on:


Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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The short URL for this article is:
https://bit.ly/4-social

#Branding #Blogs #ContentMarketing #Digital #DigitalContent #DigitalMarketing #DigitalMedia #DigitalStrategy #DigitalTactics #Facebook #Halflife #HalflifeForPosts #Instagram #InternetMarketing #LifespanOfSocialMediaPosts #LinkedIn #Marketing #Pinterest #Posts #SEO #ShelfLifeOfPosts #Snapchat #Social #SocialMarketing #SocialMedia #SocialMediaMarketing #SocialMediaPlatforms #TikTok #Twitter #YouTube



© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Lifespan (Half-Life) of Social Media Posts: Update for 2023

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Lifespan Half-Life of Social Media Posts Update for 2023 - LR for BLG - 1000x482



๐Ÿ”ฅ Scott M. Graffius periodically refreshes his research. The newest (2024) edition is here.

Click here to download this article as a PDF.

Update for 2023

In 2018, Scott M. Graffius first published data on the lifespan (half-life) of social media posts. As algorithms and other factors on platforms change over time
¹, Graffius periodically updates the analysis. This is the update for 2023.

Digital marketing involves utilizing tools, processes, content, and techniques to advance goals such as traffic, visibility, and sales for individuals, brands, and businesses. An increasingly important form of digital marketing is social media marketing. It involves creating and sharing content on social media networks. When well-executed, it delivers multiple benefits, including:

  • Improved brand and marketplace awareness,
  • Engagement with a global audience — there are 4,700,000,000 (4.7 billion) active social media users worldwide²,
  • Increased traffic,
  • Enhanced search engine optimization (SEO) rankings,
  • And more.

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the amount of time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). The data can help inform strategic and tactical decisions, such as the frequency/scheduling of posts.

Scott_M_Graffius_-_Social_Media_HalfLife_-_BLG_Future_LR_23011507-SQ

Based on an analysis of data from 32 diverse sources listed below³, this article reveals the average lifespan (half-life) for posts on Twitter, Facebook, Instagram, LinkedIn, YouTube, Pinterest, Snapchat, and blogs. In cases where data sources reported different values for a platform, the average was applied.

social media lifespan halflife half-life - 32 sources - for blog - BLG-SQ

As detailed next, the half-life of posts varies by platform.

โ‹ฏโ‹ฏโ‹ฏ

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Snapchat - BLG-SQ

Snapchat is a multimedia instant messaging app and service developed by Snap Inc. A distinguishing feature of the platform is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Snapchat has 557,000,000 (557 million) active users.โด

The average half-life duration for Snapchat posts is 0 minutes.³ Exceptions apply: Snapchat messages may disappear instantly or live up to 24 hours. That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

โ‹ฏโ‹ฏโ‹ฏ

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Twitter - - BLG-SQ

Twitter is a microblogging and social networking service owned by X Holdings II, Inc. (a wholly owned subsidiary of X Holdings I, Inc., wholly owned by Elon Musk), on which users post and interact with messages known as "tweets". Twitter has 436,000,000 (436 million) active users.โด

The average half-life duration for tweets is 24 minutes.³ That's 1 minute longer than the 23 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

โ‹ฏโ‹ฏโ‹ฏ

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Facebook - BLG-SQ

Facebook
is an online social media and social networking service owned by Meta Platforms. It's the third most visited website. Facebook has 2,910,000,000 (2.91 billion) active users.โด

The average half-life duration for Facebook posts is 105 minutes (= 1.75 hours).³ That's 45 minutes longer than the 60 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

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Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Instagram - BLG-SQ

Instagram
is a photo and video sharing service owned by Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram has 1,478,000,000 (1.478 billion) active users.โด

The average half-life duration for Instagram posts is 1,200 minutes (= 20 hours)
.³ That's 30 minutes longer than the 1,170 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

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Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - LinkedIn - BLG-SQ

LinkedIn is a business and employment-oriented online service. It's a wholly owned subsidiary of Microsoft. LinkedIn claims to have 830,000,000+ (830 million) users.โต However, it does not report how many of those users are active users. Active users may be significantly less than the total number of users.

The average half-life duration for LinkedIn posts is 1,440 minutes (= 24 hours).³ That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

โ‹ฏโ‹ฏโ‹ฏ

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - YouTube - BLG-SQ

YouTube is an online video sharing and social media platform. It's owned by Google, and it's the second most visited website, after Google Search. YouTube has 2,562,000,000 (2.562 billion) active users.โด

The average half-life duration for YouTube posts is 12,672 minutes (= 8.8 days)
.³ That's 4,032 minutes longer than the 8,640 minutes shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

โ‹ฏโ‹ฏโ‹ฏ

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Pinterest - LR-SQ

Pinterest
is an image sharing and social media service designed to enable saving and discovery of information (specifically "ideas") on the internet using images — and on a smaller scale, animated GIFs and videos — in the form of pinboards. The service is operated by Pinterest, Inc. It has 444,000,000 (444 million) active users.โด

The average half-life duration for Pinterest posts is 164,270 minutes (= 3.75 months).³ That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

โ‹ฏโ‹ฏโ‹ฏ

Social Media Half-Life HalfLife Lifespan - v 2023 - Blog Section Headers - Blogs - BLG-SQ

Blogs (a truncation of "weblogs") are discussion or informational websites consisting of discrete, often diary-style entries. Up until 2009, blogs were usually the work of an individual and each typically covered a single subject or topic. In the 2010s, multi-author blogs (MABs) from media outlets and others emerged. In addition to featuring the writings of multiple authors, MABs often span a range of topics. It is estimated that there are over 572,000,000 (572 million) blogs.โถ

The average half-life duration for blog posts is 1,051,200 minutes (= 2 years).³ That's unchanged from what was shown in the prior analysis which was conducted and published at ScottGraffius.com in July 2022.

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As shown, half-life values vary by platform. The data can help inform strategic and tactical decisions, such as the frequency/scheduling of posts.

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References / Sources:

  1. Forbes's report, "A Guide to Social Media Algorithms and SEO."
  2. Statista's report, "Social Media - Statistics and Facts."
  3. We analyzed data from 32 diverse sources, including: Adobe, Bit.ly, Business Insider, Business Standard, Emeritus, Espirian, Exceptional PPM and PMO Solutions, Fanbooster (Traject), Fast Company, Forbes, Google, IEEE, Ignite Social Media, Klout, Later, Moz, New York Times, Pinterest, Royal Town Planning Institute, Science.org, Sculpt - B2B Social Media Agency, Simply Measured, Snapchat, Social Media Marketing, Social Media University—Global, TechniqueHow, The Online Advertising Guide, Université de Genève (University of Geneva), University of Akron, Washington Post, WebFX, and Wiselytics.
  4. Statista’s report, "Most Popular Social Networks Worldwide."
  5. LinkedIn.
  6. First Site Guide’s report, "Blogging Statistics 2022."

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How to cite this article:

Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at https://www.ScottGraffius.com.

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scott_m_graffius_-_blog_spacer_-_v23111107_-_permission

To request permission to use the 'Lifespan (Half-Life) of Social Media Posts' visual shown at the top of this article (or any other content in this article),
contact Scott M. Graffius. If approved, high resolution JPG and PNG versions of the image, if applicable, will be provided along with terms and conditions.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:



Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

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Research by Scott M. Graffius Referenced in the 'Proceedings of the National Academy of Sciences of the United States of America'

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Cover Image for Blog


Select
here to download a PDF of this article.

The Proceedings of the National Academy of Sciences of the United States of America (PNAS) references Scott M. Graffius' research on the half-life of social media. Highlights follow.

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Page 1 Excerpt for Blog

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Page 3 Excerpt for Blog

Research by Scott M Graffius Featured by PNAS Publication - August 2023 - Visual Excerpt for Blog

Thanks to the authors of the PNAS journal article:

  • Philipp J. Schneider - College of Management of Technology, École Polytechnique Fédérale de Lausanne (EPFL), CH-1015 Lausanne, Switzerland; and
  • Marian-Andrei Rizoiu - Faculty of Engineering and Information Technology, The University of Technology Sydney (UTS), Ultimo NSW 2007, Australia.

Citation for PNAS journal article:

Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at:
https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120.

Citation for Graffius’ research:

Graffius, Scott M. (2023, January 1). The Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at:
https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722. Copyright © Scott M. Graffius. All rights reserved.

About the PNAS

The
Proceedings of the National Academy of Sciences of the United States of America (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS), is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences. The journal is global in scope and submission is open to researchers worldwide.

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About Scott M. Graffius


Scott-M-Graffius---SA---v23050207-LR

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 87 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


follow-scott-m-graffius-on-twitter---v22122107-1000x1000-lr---sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

scott_m_graffius_agile_scrum_v22123007_lr_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

scott_m_graffius_agile_transformation_lr_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/pnas-blog

© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Lifespan (Half-Life) of Social Media Posts: Update for 2024

BY SCOTT M. GRAFFIUS | ScottGraffius.com

 Scott M Graffius - Lifespan HalfLife of Social Media Posts - Infographic Visual - 2024 Edition - v 23122407 - JPG 1000x570



A PDF of this article is
here.


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Introduction

Individuals and businesses use the Internet and other forms of digital communication to reach and engage target audiences and promote content. That’s digital marketing. It includes email, social media, web-based advertising, and text and multimedia messages.

A rapidly expanding component of digital marketing is social media marketing. It involves posting content on social media platforms such as Snapchat, X (formerly known as Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs. The platforms enable people to connect with family and friends, share information and ideas, and access news and entertainment. The platforms also play a vital role in business by providing companies with direct channels to reach and engage with their target audiences. When well-executed, social media marketing delivers multiple benefits, including:

  • Engagement with a global audience — there are 4,950,000,000 (4.95 billion) active social media users worldwide.B1
  • Improved brand and marketplace awareness and reach.
  • Enhanced customer engagement.
  • Increased website traffic.
  • Improved search engine rankings.
  • And more.

scott m graffius - social media half-life definition - tw format - v dec 26 2023 - LwRes

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

In 2018, Scott M. Graffius first published data on the lifespan (half-life) of social media posts. Algorithms and other factors on platforms change over time.B2 For that reason, Graffius periodically updates the analysis. This article provides the update for 2024.

Reports by others on the shelf life of social media are often based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a broad set of data from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends. Graffius’ “Lifespan (Half-Life) of Social Media Posts: Update for 2024” — this research report — is built on data from 37 sources.A

Based on an analysis of data from 37 diverse sources,A this report reveals the average lifespan (half-life) for posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.

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Main Section of Article

As detailed next, the half-life of posts varies by social media platform.

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - Snapchat

Snapchat

Snapchat is a multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. A distinguishing feature of the platform is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. Snapchat has 750,000,000 (750 million) active users.B3

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - Snapchat - LwRes

The average half-life duration for Snapchat posts is 0 minutes.A Exceptions apply. Snapchat messages may disappear instantly or live up to 24 hours (even longer in certain cases) depending on the type of message, user settings, and other details.

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Snapchat for 2024 along with the last two annual editions of this report:

  • 2024: 0 minutes (exceptions apply).A
  • 2023: 0 minutes (exceptions apply).B4
  • 2022: 0 minutes (exceptions apply).B5


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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - X

X

X (formerly known as Twitter) is a microblogging and social networking service owned by X Holdings II, Inc. (a wholly owned subsidiary of X Holdings I, Inc., wholly owned by Elon Musk), on which users post and interact with messages known as "tweets". X has 666,000,000 (666 million) active users.B3 (Note: The data source is held in high regard. Some other organizations report a lower value.)

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - X - Rev - LwRes

The average half-life duration for tweets is 43 minutes.A

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Twitter for 2024 along with the last two annual editions of this report:

  • 2024: 43 minutes.A
  • 2023: 24 minutes.B4
  • 2022: 23 minutes.B5

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - Facebook

Facebook

Facebook is an online social media and social networking service owned by Meta Platforms. It's the third most visited website in the world. Facebook has 3,030,000,000 (3.03 billion) active users.B3

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - Facebook - LwRes

The average half-life duration for Facebook posts is 76 minutes (= 1.27 hours).A

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Facebook for 2024 along with the last two annual editions of this report:

  • 2024: 76 minutes.A
  • 2023: 105 minutes.B4
  • 2022: 60 minutes.B5

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - Instagram

Instagram

Instagram is a photo and video-sharing service owned by Meta Platforms. The service allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Users can browse other users’ content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram has 2,000,000,000 (2.00 billion) active users.B3

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - Instagram - LwRes

The average half-life duration for Instagram posts is 1,185 minutes (= 19.75 hours).A

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Instagram for 2024 along with the last two annual editions of this report:

  • 2024: 1,185 minutes (= 19.75 hours).A
  • 2023: 1,200 minutes (= 20.00 hours).B4
  • 2022: 1,170 minutes (= 19.50 hours).B5

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - LinkedIn

LinkedIn

LinkedIn is a business and employment-oriented online service. It's a wholly-owned subsidiary of Microsoft. LinkedIn claims to have 875,000,000+ (875 million) users.B6 However, it does not report how many of those users are active users. It’s estimated that 424,000,000 (424 million) are active users.B7

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - LinkedIn - LwRes

The average half-life duration for LinkedIn posts is 1,458 minutes (= 24.30 hours).A

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on LinkedIn for 2024 along with the last two annual editions of this report:

  • 2024: 1,458 minutes (= 24.30 hours).A
  • 2023: 1,440 minutes (= 24.00 hours).B4
  • 2022: 1,440 minutes (= 24.00 hours).B5

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - YouTube

YouTube

YouTube is an online video-sharing platform. It's owned by Google, and it's the second most visited website, after Google Search. YouTube has 2,490,000,000 (2.49 billion) active users.B3

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - YouTube - LwRes

The average half-life duration for YouTube posts is 12,717 minutes (= 8.83 days).A

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on YouTube for 2024 along with the last two annual editions of this report:

  • 2024: 12,717 minutes (= 211.95 hours = 8.83 days).A
  • 2023: 12,672 minutes (= 211.20 hours = 8.80 days).B4
  • 2022: 8,640 minutes (= 144.00 hours = 6.00 days).B5

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - Pinterest

Pinterest


Pinterest is an image-sharing service designed to enable the saving and discovery of information (specifically "ideas") on the internet using images — and on a smaller scale, videos — in the form of pinboards. The platform is operated by Pinterest, Inc. It has 465,000,000 (465 million) active users.B3

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - Pinterest - LwRes

The average half-life duration for Pinterest posts is 164,518 minutes (= 3.76 months).A

Algorithms and other factors on platforms can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on Pinterest for 2024 along with the last two annual editions of this report:

  • 2024: 164,518 minutes (= 2,741.97 hours = 114.25 days = 16.32 weeks = 3.76 months).A
  • 2023: 164,270 minutes (= 2,737.83 hours = 114.08 days = 16.30 weeks = 3.76 months).B4
  • 2022: 164,270 minutes (= 2,737.83 hours = 114.08 days = 16.30 weeks = 3.76 months).B5

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Scott M Graffius - Lifespan Halflife of Social Media Posts - 2024 - Blog Sections - 1000x250 - Blogs

Blogs

Blogs (a truncation of "weblogs") are discussion or informational websites consisting of discrete, often diary-style entries. Up until 2009, blogs were usually the work of individuals and each typically covered a single topic. In the 2010s, multi-author blogs (MABs) from media outlets and others emerged. In addition to featuring the writings of multiple authors, MABs often span a range of topics. It is estimated that there are over 600,000,000 (600 million) blogs.B8

Scott M Graffius - Lifespan HalfLife of Social Media Posts - 2024 Update - PTC Style - v23100707 - Sq - Blogs - LwRes

The average half-life duration for blog posts is 1,022,997 minutes (= 1.95 years).A

The functionality of blogs and other factors can change over time, potentially impacting the average half-life duration for posts. For comparison, here’s data on blogs for 2024 along with the prior annual edition of this report (note: this research started reporting on blogs in 2023):

  • 2024: 1,022,997 minutes (1.95 years).A
  • 2023: 1,051,200 minutes (2.00 years).B4

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Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Conclusion

Conclusion

Social media platforms — such as Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — enable people to connect with family and friends, share information and ideas, and access news and entertainment. The platforms also provide organizations with direct channels to reach and engage with their target audiences.

The relevance and engagement of posts on social media platforms have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). In 2018, Scott M. Graffius first published data on the lifespan (half-life) of social media posts. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. This report, which is based on half-life data from 37 sources, provides an update for 2024.

Social media analytics provide valuable insights that can support efforts to level-up engagement and results.B9,B10,B11,B12,B13,B14,B15 Data on the average lifespan (half-life) of posts, for example, can help inform strategic and tactical decisions such as the frequency and scheduling of posts.

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Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Coverage

Graffius’ Research is Widely Cited

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, and others have featured and used prior — 2023 and earlier — editions of Scott M. Graffius’ “Lifespan (Half-Life) of Social Media Posts” research. Here are a few examples:

  • Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
  • Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
  • Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
  • Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article include data from Graffius and a hyperlink to his research.]
  • Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  • Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
  • Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
  • Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
  • Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
  • Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
  • Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
  • GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
  • Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  • Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
  • Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
  • McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
  • MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
  • Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
  • Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
  • Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
  • Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
  • Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
  • Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
  • Rynek Pro (2023, June 26). Dล‚ugoล›ฤ‡ ลปycia Postów (Half-Life) w Mediach Spoล‚ecznoล›ciowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
  • Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
  • Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
  • Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
  • The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
  • Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
  • Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
  • And many more.

Graffius appreciates the coverage of his research.

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References/Sources

References/sources are organized into two sections - A and B.

A. Here are the sources related to the lifespan (half-life) of social media posts:

  • A1. Adobe
  • A2. Association for the Advancement of Artificial Intelligence
  • A3. Bit(dot)ly
  • A4. Business Insider
  • A5. Business Standard
  • A6. Cornell University
  • A7. Emeritus
  • A8. Espirian
  • A9. Exceptional PPM and PMO Solutions
  • A10. Fanbooster (Traject)
  • A11. Fast Company
  • A12. Forbes
  • A13. Google
  • A14. Halverson Group
  • A15. IEEE
  • A16. Ignite Social Media
  • A17. Kinsta
  • A18. Klout
  • A19. Later
  • A20. Moz
  • A21. New York Times
  • A22. Pinterest
  • A23. Royal Town Planning Institute
  • A24. Science(dot)org
  • A25. Sculpt - B2B Social Media Agency
  • A26. Simply Measured
  • A27. Snapchat
  • A28. Social Media Marketing
  • A29. Social Media University—Global
  • A30. Tapp Network
  • A31. TechniqueHow
  • A32. The Online Advertising Guide
  • A33. Université de Genève
  • A34. University of Akron
  • A35. Washington Post
  • A36. WebFX
  • A37. Wiselytics

B. Here are the references for additional information (such as the number of active users on platforms, etc.; see section A for sources related to the half-life of posts):

  • B1. Statista (2023, August 31). Social Media - Statistics and Facts.
  • B2. Trivette, Hannah (2022, October 14). A Guide to Social Media Algorithms and SEO. Forbes.
  • B3. Statista (2023, October). Most Popular Social Networks Worldwide as of October 2023.
  • B4. Graffius, Scott M. (2023, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722.
  • B5. Graffius, Scott M. (2022, January 5). Lifespan (Half-Life) of Social Media Posts: Update for 2022. Available at: https://www.scottgraffius.com/blog/files/social-2022.html.
  • B6. LinkedIn.
  • B7. Macready, Hannah (2023, February 22). 47 LinkedIn Statistics You Need to Know in 2023. Hootsuite.
  • B8. Ong, Si Quan (2023, January 27). 59 Blogging Statistics for 2023.
  • B9. Colicev, Anatoli, & Malshe, Ashwin, & Pauwels, Koen, & O'Connor, Peter (2018). Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media. Journal of Marketing, 82 (1): 37-56.
  • B10. Collier, Azure (2017, April 28). How to Create a Social Media Posting Schedule. Constant Contact.
  • B11. IBM (n.d.). What is Social Media Analytics. Available at: https://www.ibm.com/topics/social-media-analytics.
  • B12. Kanuri, V. K., & Chen, Y., & Sridhar, S. (2018). Scheduling Content on Social Media: Theory, Evidence, and Application. Journal of Marketing, 82 (6): 89-108.
  • B13. Liadeli, G., & Sotgiu, F., & Verlegh, P. W. J. (2023). A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales. Journal of Marketing, 87 (3): 406-427.
  • B14. Perreault, Marie-Catherine, & Mosconi, Elaine (2018). Social Media Engagement: Content Strategy and Metrics Research Opportunities. Proceedings of the 51st Hawaii International Conference on System Sciences: 3568-3577.
  • B15. Trunfio, Mariapina, & Rossi, Simona (2021). Conceptualising and Measuring Social Media Engagement: A Systematic Literature Review. Italian Journal of Marketing, 2021 (3):267-292.

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Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Cite

How to Cite this Article

Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at:
https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.

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Scott_M_Graffius_-_Blog_Spacer_-_v23111107_-_Permission

Permission Request Information

To request permission to use the “Lifespan (Half-Life) of Social Media Posts: Update for 2024” visual shown at the top of this article or any other material from this publication,
contact Scott M. Graffius. If your request is approved, Graffius will give you an authorization/license and, if applicable, high-resolution files of the visual.

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Post-Publication Notes

At the time of publication, a graphic on the average lifespan (half-life) of posts on X indicated “7.71667” under hours. That typo was corrected to read “0.71667.” The change was implemented in this article on March 25, 2024.

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About Scott M. Graffius


Scott M Graffius - Generated 1 Point 9 Billion USD - v Dec 27 2023 G - LwRes

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


follow-scott-m-graffius-on-twitter---v22122107-1000x1000-lr---sq

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

scott_m_graffius_agile_scrum_v22123007_lr_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

scott_m_graffius_agile_transformation_lr_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is: https://bit.ly/life-2024

(Coming soon) Posts related to this article are on ResearchGate, LinkedIn, Twitter, Facebook, Instagram, Pinterest, and other platforms.

Visuals JPG1 and JPG2 and PNG

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Research by Scott M. Graffius Referenced in 'Community and Public Health Education Methods'

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - LwRes


Community and Public Health Education Methods: A Practical Guide (Fifth Edition) book by Robert J. Bensley and Jodi Brookins-Fisher references Scott M. Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research. Graffius' work provides data on the lifespan (half-life) of posts on Snapchat, X, Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs.

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 1

An image of the cover to the book is shown above.

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 2

The above excerpt shows page 245 of the book. It discusses and references Graffius' half-life research.

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 3

A zoomed in image of page 245 is shown above.

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 4

As shown above, Graffius' work is referenced as citation 84.

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 5

A zoomed in image of the citation is above.

Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 6

A visual summarizing
the now-current (2023) edition of Graffius' research is above.

Algorithms and other factors on social media platforms change over time. For that reason, Graffius periodically refreshes his research. Data collection is ongoing, and he will publish a new edition in early 2024.


Research by Scott M Graffius Referenced in Community and Public Health Education Methods - Fifth Edition - Excerpt 7

The above excerpt provides an abridged bio on Scott M. Graffius.

About Community and Public Health Education Methods: A Practical Guide (Fifth Edition) by Robert J. Bensley and Jodi Brookins-Fisher

The following includes excerpts from the product information on the book.

Updated to keep pace with this ever-evolving field, the fifth edition of
Community and Public Health Education Methods: A Practical Guide teaches students to effectively communicate health education messages and positively influence the norms and behaviors of both individuals and communities.

Written by and for health education specialists, this text explores the methods used by health educators, including didactic techniques designed to guide others toward the pursuit of a healthy lifestyle. Divided into four sections, this well-organized guide begins with Section I, which focuses on building the foundation for selecting and applying community and public health education methods. Section II then explores acquiring tools necessary for applying community and public health education and health promotion strategies. Section III examines health communication and media, including exploring social marketing concepts, applying health communication skills, using social media, and exploring digital media strategies. Section IV, the final section, focuses on community and advocacy level methods.

Key features of the fifth edition include:

  • Three new chapters: Applying a Health Literacy Framework, Applying Motivational Interviewing Techniques, and Exploring Digital Media Strategies.
  • Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies.
  • Wholly revised chapter on legislative advocacy.
  • Discussion of health promotion and various techniques including multi-level and multicomponent interventions.
  • Practical examples throughout, including many on COVID-19.

The book is available in
paperback and ebook/Kindle formats.


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About Scott M. Graffius


Scott M Graffius - ScottGraffius_com Blog - v S Perry Nov 1 2023 - LR

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


follow-scott-m-graffius-on-twitter---v22122107-1000x1000-lr---sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

scott_m_graffius_agile_scrum_v22123007_lr_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

scott_m_graffius_agile_transformation_lr_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is: (coming soon)

A related post is on LinkedIn
here.

© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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UK Telecommunications Regulator Ofcom Featured Research by Scott M. Graffius

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Ofcom Features Research by Scott M Graffius - LwRes

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Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used research by Scott M. Graffius. For the full story, read on.

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When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research.
The Office of Communications (commonly known as Ofcom) was added to the list.

Ofcom — the regulatory authority for the broadcasting, telecommunications, and postal industries of the United Kingdom — featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research in their
Categorisation: Advice Submitted to the Secretary of State.

Ofcom Features Research by Scott M Graffius - Excerpts - Page 1 - LwRes

Page 1 of the publication is shown at above.

Ofcom Features Research by Scott M Graffius - Excerpts - Page 51 - LwRes

Page 51 of the publications is shown at above.

About Ofcom

The Office of Communications — commonly known as Ofcom — is a regulatory and competition authority in the United Kingdom. It oversees the wireless spectrum, broadcast TV, radio, phones, broadband, online services, and post sectors. Visit its website at
https://www.ofcom.org.uk to learn more.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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DOI: 10.13140/RG.2.2.22846.70728

The short link for this article is:
https://bit.ly/ofcom9

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Research by Scott M. Graffius Featured at CEWEP 10th Congress (Berlin)

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - LwRes


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Research by Scott M. Graffius was featured at the CEWEP 10th Congress (Berlin, Germany).

black_spacer_lr_sq_v3

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research.
CEWEP was added to the list.

Here's the citation:
Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [Presentation slide 9 featured Graffius’ visual, representing a summary of research findings.]

The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 1 - Program Page 1 - LwRes

Page 1 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 2 - Program Page 4 - LwRes

Page 4 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 3 - Program Page 6 - LwRes

Page 6 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 4 - Presentation Slide 9 - LwRes2

Slide 9 of CEWEP Congress presentation is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 5 - Press Release - LwRes

Press release for CEWEP Congress is shown above.

About CEWEP

The following is based on information — and includes excerpts — from
https://www.cewep.eu/what-cewep-does/.

The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

CEWEP promotes research and development. It serves as a platform for the exchange of experience between members, advances scientific, technical and practical aspects of Waste-to-Energy and promotes research, development and dissemination of knowledge towards sustainable waste management and energy recovery through incineration.

To learn more, visit
https://www.cewep.eu.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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DOI: 10.13140/RG.2.2.20562.77764

The short link for this article is:
https://bit.ly/eu-cewep

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Research by Scott M. Graffius Featured at CEWEP 10th Congress (Berlin)

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - LwRes


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Research by Scott M. Graffius was featured at the CEWEP 10th Congress (Berlin, Germany).

black_spacer_lr_sq_v3

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research.
CEWEP was added to the list.

Here's the citation:
Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [Presentation slide 9 featured Graffius’ visual, representing a summary of research findings.]

The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 1 - Program Page 1 - LwRes

Page 1 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 2 - Program Page 4 - LwRes

Page 4 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 3 - Program Page 6 - LwRes

Page 6 of CEWEP Congress program is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 4 - Presentation Slide 9 - LwRes2

Slide 9 of CEWEP Congress presentation is shown above.

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - Excerpts - 5 - Press Release - LwRes

Press release for CEWEP Congress is shown above.

About CEWEP

The following is based on information — and includes excerpts — from
https://www.cewep.eu/what-cewep-does/.

The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.

CEWEP promotes research and development. It serves as a platform for the exchange of experience between members, advances scientific, technical and practical aspects of Waste-to-Energy and promotes research, development and dissemination of knowledge towards sustainable waste management and energy recovery through incineration.

To learn more, visit
https://www.cewep.eu.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

DOI: 10.13140/RG.2.2.20562.77764

The short link for this article is:
https://bit.ly/eu-cewep

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Paper in Peer-Reviewed Academic Journal 'Res Rhetorica' Features Research by Scott M. Graffius on the Lifespan (Half-Life) of Social Media Posts

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Paper in Academic Journal Res Rhetorica Featured Research by Scott M Graffius - rev May 9 2024 - LwRes


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‘Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues’ paper in peer-reviewed academic journal Res Rhetorica features Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

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When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research.
Res Rhetorica was added to the list.

Here's the citation:

Landowska, A., Rocci, A., & Koszowy, M. (2024, April 3). Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues.
Res Rhetorica, 11 (1): 138-154. DOI: https://doi.org/10.29107/rr2024.1.10.

Paper in Academic Journal Res Rhetorica Featured Research by Scott M Graffius - rev May 9 2024 - Excerpts - Cover - LwRes

The cover image is shown above.

Paper in Academic Journal Res Rhetorica Featured Research by Scott M Graffius - rev May 9 2024 - Excerpts - Page 146 - LwRes

Page 146 is shown above.

Paper in Academic Journal Res Rhetorica Featured Research by Scott M Graffius - rev May 9 2024 - Excerpts - Page 152 - LwRes

Page 152 is shown above.

About the Journal

The following includes information from
https://resrhetorica.com/index.php/RR/about.

Res Rhetorica is a peer-reviewed open access quarterly academic journal associated with the Polish Rhetoric Society. Its scope includes both theories of rhetoric and practices of persuasive communication. It publishes original theoretical or analytic papers, as well as book reviews, notes on current developments and conferences in the field.

About the Author - Alina Landowska

The following includes information from
https://english.swps.pl/alina-landowska.

Alina Landowska, Ph.D. is a cultural researcher. She teaches at SWPS University of Social Sciences and Humanities (Warsaw, Poland), and she collaborates with EMCC Poland as a mentor and executive coach. Her research interests include cultural evolution theory, humanistic management, and business ethics. Landowska has studied and carried out research at SDG Academy (UN), Tantur Ecumenical Institute in Jerusalem (University of Notre Dame, USA), the Baltic University Program (Uppsala, Sweden), and the Swedish Institute for Environmental Research (Kalmar, Sweden). She co-founded the Instytut Rozwoju (Development Institute) think-tank. She was the former Vice President of Polskie Stowarzyszenie Kobiet Biznesu (Polish Association of Women in Business). She represented Employers of Poland at the Business and Industry Advisory Committee by the Organisation for Economic Co-operation and Development.

About the Author - Andrea Rocci

The following includes information from
https://resrhetorica.com/index.php/RR/article/view/757.

Andrea Rocci is professor of Language Sciences and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera Italiana (Lugano, Switzerland). He is also Director of the Master Programme in European Studies in Investor Relations and Financial Communication (ESIR) offered jointly with Università Cattolica (Milan, Italy). He has published extensively in the fields of argumentation, pragmatics, semantics, and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on global linguistics. He has directed several projects on argumentation in the contexts of journalism and communication funded by the Swiss National Science Foundation.

About the Author - Marcin Koszowy

The following includes information from
https://resrhetorica.com/index.php/RR/article/view/757.

Marcin Koszowy is an associate professor and member of Laboratory of The New Ethos at the Warsaw University of Technology (Warsaw, Poland). He is a founding member of the steering board of European Conference on Argumentation, and chairs ArgDiaP organization fostering research on argumentation in Poland. His work is situated in the areas of logic, philosophy of language, pragmatics, and AI. He has published two books and over 40 papers in journals such as
Argumentation, Pragmatics & Society, and Discourse & Society.

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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

black_spacer_lr_sq_v3

About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



black_spacer_lr_sq_v3

DOI: 10.13140/RG.2.2.30862.57924

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research

BY SCOTT M. GRAFFIUS | ScottGraffius.com

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Holiding iPhone - LwRes



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Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research

When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.

The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are
here.

-scott-m-graffius---lifespan-halflife-of-social-media-posts---infographic-visual---2024-edition---v-23122407---jpg-1000x570

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:

  1. Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
  2. Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
  3. Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
  4. Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
  5. Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
  6. Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
  7. Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  8. Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
  9. Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
  10. Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
  11. Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
  12. Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
  13. Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
  14. GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
  15. Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  16. Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
  17. Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
  18. McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
  19. MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
  20. Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
  21. Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
  22. Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
  23. Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
  24. Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
  25. Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
  26. Rynek Pro (2023, June 26). Dล‚ugoล›ฤ‡ ลปycia Postów (Half-Life) w Mediach Spoล‚ecznoล›ciowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
  27. Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
  28. Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
  29. Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
  30. The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
  31. Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
  32. Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
  33. What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]

And many more.

Neal Schaffer's
Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.

Excerpt 1 is below. It shows the book cover image for
Maximizing LinkedIn for Business Growth.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 1 - LwRes

Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of
Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 2 - LwRes

Excerpt 3 is below. It shows the References section of
Maximizing LinkedIn for Business Growth, indicating Graffius’ research.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 3 - LwRes

Excerpt 4 is next. It shows the References section of
Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 4 - LwRes

Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of
Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.

'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research - Excerpt - 5 - LwRes

To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit
here.

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This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.

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About Neal Schaffer

Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including
Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.

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About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results

The following is based on description for the book on Amazon.com.

In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator,
Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.

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About Scott M. Graffius


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Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.

Graffius and content from his books (
Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.

He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit
here to learn more and here to ask Scott to speak at your event.

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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How to Cite This Article


Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at:
https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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A PDF of this article is
here

The short link for this article is
https://bit.ly/in-max

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius - Typical Distribution Pattern for Social Media Posts - Refresh Oct 6 2024 - On Stage - LwRes



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Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts

When content is published online, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution (an example is shown in the visuals above and below). For those reasons, an advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

Scott M Graffius - Typical Distribution Pattern for Social Media Posts - Refresh Oct 6 2024 - LwRes

Reports by others related to the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.

The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are
here.

-scott-m-graffius---lifespan-halflife-of-social-media-posts---infographic-visual---2024-edition---v-23122407---jpg-1000x570

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:

  1. Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
  2. Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
  3. Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
  4. Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
  5. Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
  6. Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
  7. Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  8. Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
  9. Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
  10. Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
  11. Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
  12. Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
  13. Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
  14. GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
  15. Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  16. Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
  17. Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
  18. McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
  19. MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
  20. Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
  21. Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
  22. Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
  23. Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
  24. Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
  25. Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
  26. Rynek Pro (2023, June 26). Dล‚ugoล›ฤ‡ ลปycia Postów (Half-Life) w Mediach Spoล‚ecznoล›ciowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
  27. Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
  28. Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
  29. Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
  30. The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
  31. Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
  32. Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
  33. What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]

And many more.

To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit
here.
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About Scott M. Graffius


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Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.

He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served — as a consultant through
Exceptional PPM and PMO Solutions and Exceptional Agility, and as a member of staff at organizations. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.

Graffius and content from his books (
Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.

He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit
here to learn more and here to ask Scott to speak at your event.

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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How to Cite This Article


Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at:
https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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A PDF of this article is
here

The short link for this article is
https://bit.ly/socialismedia

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Pinterest Inc. References Scott M. Graffius’ Research

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Pinterest Inc References Scott M Graffius' Research - v1-3 - LwRes



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Pinterest Inc. References Graffius’ Research!

When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.

Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.

A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are
here.

-scott-m-graffius---lifespan-halflife-of-social-media-posts---infographic-visual---2024-edition---v-23122407---jpg-1000x570

Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.

Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.

Pinterest Inc References Scott M Graffiusโ€™ Research in the Pinterest Business Blog - Alt Img SQ 24101607 G7 - LwRes

Details follow.

On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.

Email 1 of 3 is shown below.

Pinterest Inc References Scott M Graffius' Research - v1-3 - Excerpt 1 - LwRes

Here's email 2 of 3.

Pinterest Inc References Scott M Graffius' Research - v1-3 - Excerpt 2 - LwRes

And here's email 3 of 3.

Pinterest Inc References Scott M Graffius' Research - v1-3 - Excerpt 3 - LwRes

On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at
https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.

Pinterest Inc References Scott M Graffius' Research - v1-3G - Excerpt 4 - LwRes

As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘

That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

Pinterest Inc References Scott M Graffius' Research - v1-3G - Excerpt 5 - LwRes


The Footnotes section is located at the end of
the article. Selecting the "+" symbol reveals the footnotes content.

Pinterest Inc References Scott M Graffius' Research - v1-3G - Excerpt 6 - LwRes

Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at:
https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."

Pinterest Inc References Scott M Graffius' Research - v1-3G - Excerpt 7 - LwRes

Pinterest's business blog article is available
here and Graffius' research is here.

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About Pinterest

Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.

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Coverage of Graffius' Research

Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:

  1. Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
  2. Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
  3. Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
  4. Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
  5. Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
  6. Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
  7. Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
  8. Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  9. Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
  10. Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
  11. Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
  12. Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
  13. Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
  14. Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
  15. GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
  16. Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
  17. Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
  18. John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
  19. Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
  20. Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
  21. McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
  22. MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
  23. Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
  24. Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
  25. Midvalley Coach / Evercoach (2023, March 10). Proven Strategies To Enroll Coaching Clients [A Detailed Guide]. Available at: https://www.evercoach.com/coaching-guides/enroll-coaching-clients/. [Where the article addresses the life span of social media, “24 minutes (Twitter) to 24 hours (LinkedIn)” links to Graffius’ research.]
  26. Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
  27. Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
  28. Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
  29. Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
  30. Rynek Pro (2023, June 26). Dล‚ugoล›ฤ‡ ลปycia Postów (Half-Life) w Mediach Spoล‚ecznoล›ciowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
  31. Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
  32. Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
  33. Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
  34. Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
  35. Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
  36. Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
  37. Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
  38. Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
  39. The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
  40. Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
  41. Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
  42. What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]

And many more.

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References

  1. Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
  2. Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
  3. Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and then select the corresponding "+" symbol to see the footnotes which includes Graffius' work.]

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If there's an update after this article is published, the information will appear in the Post-Publication Notes section.

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About Scott M. Graffius


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Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.

See his
bio to learn more.

IEEE Xplore Publication Featured Scott M Graffius Phases of Team Development Work - rev Sept 19 2024 - HiRes

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - LwRes2

UC San Diego Features Scott M Graffius Intellectual Property on Teamwork - Geisel - Creative 24101007 - LwRes

Johns Hopkins University Features Work of Scott M Graffius - v24080107 - Tw - LwRes

Semiconductor manufacturing firm Lam Research features Scott M Graffiusโ€™ โ€˜Phases of Team Developmentโ€™ Intellectual Property - Tw Sz Format - LwRes

Bayer Licensed IP of Agile Expert Scott M Graffius - AgileScrumGuide_com - LwRes

Research by Scott M Graffius Used in Materials for CEWEP 10 Congress Berlin - LwRes G

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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How to Cite This Article


Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at:
https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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Content Acknowledgements

This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.

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Copyright

Copyright © Scott M. Graffius. All rights reserved.

Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


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A PDF of this article is
here

The short link for this article is
https://bit.ly/pinterest_biz



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