• Philipp J. Schneider - College of Management of Technology, École Polytechnique Fédérale de Lausanne (EPFL), CH-1015 Lausanne, Switzerland; and
• Marian-Andrei Rizoiu - Faculty of Engineering and Information Technology, The University of Technology Sydney (UTS), Ultimo NSW 2007, Australia.

• Twitter,
• Facebook, and
• LinkedIn.

• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium

• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇭🇺 Hungary
• 🇮🇳 India
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• 🇮🇹 Italy
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇳🇴 Norway
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 UAE
• 🇬🇧 United Kingdom
• 🇺🇸 United States

• 🌏 More countries

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
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Tags: Blogs • #Blogs • Stochastic Modeling • #StochasticModeling • Marketing • Pinterest • #Pinterest • Pin • Social media platforms • #SocialMediaPlatforms • Online Content • #OnlineContent • Social media • #SocialMedia • Social • #Social • Internet Marketing • #InternetMarketing • Posts • #Posts • Snapchat • #Snapchat • PNAS • #pnas • #Pin • #Marketing • Digital Media • SMM • #SMM • Facebook • Meta • #Facebook • #Meta • Social Media marketing • #SocialMediaMarketing • The Lifespan (Half-Life) of Social Media Posts • #digitalmedia • Scott M. Graffius • Communication • NAS • #NAS • Digital Content • #digitalcontent • #NationalAcademyOfSciences • National Academy of Sciences • University of Technology Sydney • Marian-Andrei Rizoiu • École Polytechnique Fédérale de Lausanne • Philipp J. Schneider • National Academy of Sciences of the United States of America • #Communication • LinkedIn • #LinkedIn • Microsoft • #Microsoft • Instagram • Half-life • Halflife • #HalfLife • #Instagram • IG • #IG • YouTube • #YouTube • Google • #Google • #Twitter • #X • Twitter • X • Branding • #Branding • Business • #Business • Content Marketing • #ContentMarketing • Digital • #digital

• Engagement with a global audience — there are 4,950,000,000 (4.95 billion) active social media users worldwide.^B1
• Improved brand and marketplace awareness and reach.
• Enhanced customer engagement.
• Increased website traffic.
• Improved search engine rankings.
• And more.

• 2024: 0 minutes (exceptions apply).^A
• 2023: 0 minutes (exceptions apply).^B4
• 2022: 0 minutes (exceptions apply).^B5

• 2024: 43 minutes.^A
• 2023: 24 minutes.^B4
• 2022: 23 minutes.^B5

• 2024: 76 minutes.^A
• 2023: 105 minutes.^B4
• 2022: 60 minutes.^B5

• 2024: 1,185 minutes (= 19.75 hours).^A
• 2023: 1,200 minutes (= 20.00 hours).^B4
• 2022: 1,170 minutes (= 19.50 hours).^B5

• 2024: 1,458 minutes (= 24.30 hours).^A
• 2023: 1,440 minutes (= 24.00 hours).^B4
• 2022: 1,440 minutes (= 24.00 hours).^B5

• 2024: 12,717 minutes (= 211.95 hours = 8.83 days).^A
• 2023: 12,672 minutes (= 211.20 hours = 8.80 days).^B4
• 2022: 8,640 minutes (= 144.00 hours = 6.00 days).^B5

• 2024: 164,518 minutes (= 2,741.97 hours = 114.25 days = 16.32 weeks = 3.76 months).^A
• 2023: 164,270 minutes (= 2,737.83 hours = 114.08 days = 16.30 weeks = 3.76 months).^B4
• 2022: 164,270 minutes (= 2,737.83 hours = 114.08 days = 16.30 weeks = 3.76 months).^B5

• 2024: 1,022,997 minutes (1.95 years).^A
• 2023: 1,051,200 minutes (2.00 years).^B4

• Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
• Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
• Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
• Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article include data from Graffius and a hyperlink to his research.]
• Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
• Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
• Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
• Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
• Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
• Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
• Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
• GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
• Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
• Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
• Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
• McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
• MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
• Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
• Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
• Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
• Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
• Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
• Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
• Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
• Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
• Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
• Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
• The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
• Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
• Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
• And many more.

• A1. Adobe
• A2. Association for the Advancement of Artificial Intelligence
• A3. Bit(dot)ly
• A4. Business Insider
• A5. Business Standard
• A6. Cornell University
• A7. Emeritus
• A8. Espirian
• A9. Exceptional PPM and PMO Solutions
• A10. Fanbooster (Traject)
• A11. Fast Company
• A12. Forbes
• A13. Google
• A14. Halverson Group
• A15. IEEE
• A16. Ignite Social Media
• A17. Kinsta
• A18. Klout
• A19. Later
• A20. Moz
• A21. New York Times
• A22. Pinterest
• A23. Royal Town Planning Institute
• A24. Science(dot)org
• A25. Sculpt - B2B Social Media Agency
• A26. Simply Measured
• A27. Snapchat
• A28. Social Media Marketing
• A29. Social Media University—Global
• A30. Tapp Network
• A31. TechniqueHow
• A32. The Online Advertising Guide
• A33. Université de Genève
• A34. University of Akron
• A35. Washington Post
• A36. WebFX
• A37. Wiselytics

• B1. Statista (2023, August 31). Social Media - Statistics and Facts.
• B2. Trivette, Hannah (2022, October 14). A Guide to Social Media Algorithms and SEO. Forbes.
• B3. Statista (2023, October). Most Popular Social Networks Worldwide as of October 2023.
• B4. Graffius, Scott M. (2023, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2023. Available at: https://scottgraffius.com/blog/files/social-2023.html. DOI: 10.13140/RG.2.2.19783.98722.
• B5. Graffius, Scott M. (2022, January 5). Lifespan (Half-Life) of Social Media Posts: Update for 2022. Available at: https://www.scottgraffius.com/blog/files/social-2022.html.
• B6. LinkedIn.
• B7. Macready, Hannah (2023, February 22). 47 LinkedIn Statistics You Need to Know in 2023. Hootsuite.
• B8. Ong, Si Quan (2023, January 27). 59 Blogging Statistics for 2023.
• B9. Colicev, Anatoli, & Malshe, Ashwin, & Pauwels, Koen, & O'Connor, Peter (2018). Improving Consumer Mindset Metrics and Shareholder Value Through Social Media: The Different Roles of Owned and Earned Media. Journal of Marketing, 82 (1): 37-56.
• B10. Collier, Azure (2017, April 28). How to Create a Social Media Posting Schedule. Constant Contact.
• B11. IBM (n.d.). What is Social Media Analytics. Available at: https://www.ibm.com/topics/social-media-analytics.
• B12. Kanuri, V. K., & Chen, Y., & Sridhar, S. (2018). Scheduling Content on Social Media: Theory, Evidence, and Application. Journal of Marketing, 82 (6): 89-108.
• B13. Liadeli, G., & Sotgiu, F., & Verlegh, P. W. J. (2023). A Meta-Analysis of the Effects of Brands' Owned Social Media on Social Media Engagement and Sales. Journal of Marketing, 87 (3): 406-427.
• B14. Perreault, Marie-Catherine, & Mosconi, Elaine (2018). Social Media Engagement: Content Strategy and Metrics Research Opportunities. Proceedings of the 51st Hawaii International Conference on System Sciences: 3568-3577.
• B15. Trunfio, Mariapina, & Rossi, Simona (2021). Conceptualising and Measuring Social Media Engagement: A Systematic Literature Review. Italian Journal of Marketing, 2021 (3):267-292.

• Twitter,
• Facebook, and
• LinkedIn.

• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium

• 🇧🇷 Brazil
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• 🇭🇺 Hungary
• 🇮🇳 India
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• 🇮🇱 Israel
• 🇮🇹 Italy
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
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• 🇳🇿 New Zealand
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Tags: Social media • Social Media marketing • SMM • Scott M. Graffius • Lifespan (Half-Life) of Social Media Posts: Update for 2024 • Half-life • #SEO • X • #X • Half-life of Social Media • Halflife of social media • FB • #FB • #Blog • #Blogs • IG • #IG • LI • #LI • TW • #TW • YT • #YT • UGC • #UGC • How Long Does Content Last? • Do You Know the Lifespan of Your Posts on Social Media? • Lifespan of a Social Media Post • The Lifespan of Social Media Content • How Long Do Your Social Media Posts Last? • The Half-Life of a Tweet • The Half-Life of a Pinterest Post • The Half-Life of a LinkedIn Post • The Half-Life of a Facebook Post • What is the Lifespan of a Facebook Post? • What is the Lifespan of a Pinterest Post? • What is the Lifespan of a Tweet? • What is the Lifespan of a LinkedIn Post? • What is the Lifespan of Social Media Posts? • Halflife • Half-life for posts • Halflife for posts • #Twitter • #Instagram • #LinkedIn • #Pinterest • #SocialMedia • #Facebook • Social media platforms • Social media website • Pinterest • LinkedIn • Instagram • Facebook • Digital Media • Twitter • Content Marketing • Digital Content • Digital Media • Digital Strategy • Digital Tactics • Shelf Life of Content • Shelf Life of Posts • Lifespan of social media posts • Posts • Social • Snapchat • Lifespan of Snapchat post • Halflife of Snapchat post • Shelf life of social media • Shelf life of Pinterest • Shelf life of YouTube • Shelf life of LinkedIn • Shelf life of Instagram • Shelf life of Facebook • Shelf life of Twitter • Shelf life of tweets • Shelf life of X • Shelf life of Snapchat • Social Media Analysis • Social Media Analytics • Social Media research • #SocialMediaResearch

• Three new chapters: Applying a Health Literacy Framework, Applying Motivational Interviewing Techniques, and Exploring Digital Media Strategies.
• Coverage of the latest industry standards, guidelines, and competencies, including the HESPA II CHES competencies.
• Wholly revised chapter on legislative advocacy.
• Discussion of health promotion and various techniques including multi-level and multicomponent interventions.
• Practical examples throughout, including many on COVID-19.

• Twitter,
• Facebook, and
• LinkedIn.

• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium

• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇭🇺 Hungary
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇮🇱 Israel
• 🇮🇹 Italy
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇳🇴 Norway
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 UAE
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• 🌏 More countries

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• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 United Arab Emirates
• 🇬🇧 United Kingdom
• 🇺🇸 United States

• 🌏 More countries

Tags: #Social • #Blogs • #Twitter • #Facebook • #DigitalMarketing • #X • #SocialMediaNetworks • #SocialMediaPlatforms • #Marketing • #Posts • #InternetMarketing • #OnlineMarketing • #OnlineContent • #YouTube • #LinkedIn • #Snapchat • #Tweets • #SocialMediaHalfLife • #Branding • #Business • #ContentMarketing • #SMM • #Instagram • #SocialMediaLifespan • #SocialMediaMarketing • #SocialMedia • #SocialMediaResearch

• Twitter,
• Facebook, and
• LinkedIn.

• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium

• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇭🇺 Hungary
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇮🇱 Israel
• 🇮🇹 Italy
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇳🇴 Norway
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 UAE
• 🇬🇧 United Kingdom
• 🇺🇸 United States

• 🌏 More countries

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
• 🇬🇷 Greece
• 🇮🇳 India
• 🇮🇪 Ireland
• 🇯🇵 Japan
• 🇱🇺 Luxembourg
• 🇲🇽 Mexico
• 🇳🇱 Netherlands
• 🇳🇿 New Zealand
• 🇪🇸 Spain
• 🇸🇪 Sweden
• 🇨🇭 Switzerland
• 🇦🇪 United Arab Emirates
• 🇬🇧 United Kingdom
• 🇺🇸 United States

• 🌏 More countries

Tags: #Ads • #Advertising • #Analytics • #Blogs • #ContentPromotion • Smarter Decisions for a Better World • Scott M. Graffius • Intersection of Agile Project Management with Business and Technology • #DiffusionEffect • #Ecommerce • #Facebook • #INFORMS • #Instagram • #LinkedIn • #Marketing • #OnlinePlatforms • #Twitter • #X • #YouTube • #UserEngagement • #SocialMediaShelfLife • #SocialMediaResearch • #SocialMediaLifespan • #SocialMediaMarketing • #SocialMediaHalfLife • #SocialMediaEngagement • #SocialMedia • #Pinterest • #SEO • #SMM • #Snapchat • #DataScience • #DataDrivenInsights

• Twitter,
• Facebook, and
• LinkedIn.

• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.

• 🇦🇺 Australia
• 🇦🇹 Austria
• 🇧🇪 Belgium

• 🇧🇷 Brazil
• 🇨🇦 Canada
• 🇨🇿 Czech Republic
• 🇩🇰 Denmark
• 🇫🇮 Finland
• 🇫🇷 France
• 🇩🇪 Germany
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Tags: Scott M. Graffius • #Ecommerce • #Facebook • #Instagram • #LinkedIn • #OnlineServices • #Pinterest • #YouTube • #SocialMediaHalfLife • #X • #Streaming • #Tech • #OnlinePlatforms • #Ofcom • #Snapchat • #Media • #SocialMediaEngagement • #SocialMedia • #SocialMediaResearch • #SocialMediaLifespan • #Telecommunications • #Telecoms • #Twitter • #UserEngagement • #UnitedKingdom • #ContentPromotion • #DataScience • #6G • #Blogs • #Regulation • #CommunicationsRegulator • Intersection of Agile Project Management with Business and Technology • ScottGraffius.com • United Kingdom • Categorisation: Advice Submitted to the Secretary of State • UK Telecommunications Regulator Ofcom Featured Research by Scott M. Graffius • Ofcom

• Facebook,
• Instagram,
• LinkedIn,
• Pinterest,
• Snapchat,
• TikTok,
• X (formerly Twitter),
• and YouTube.

• From Simple to Complex (the genesis of social media algorithms),
• General Mechanics (the components of algorithms),
• Benefits and Risks (the upside and downside of algorithms),
• Algorithm-Savvy Marketing,
• Ethical Considerations,
• The Future of Algorithms on Social Media Platforms, and
• Conclusion

1. User Engagement: Engagement is at the heart of algorithms. The more users interact with specific content, the more likely it is to be promoted within feeds. This initiates a cycle where popular content gains even more prominence.

2. Content Prioritization: Here are examples of how different social media platforms treat content. The terms “advances,” “favors,” and “prioritizes” are used interchangeably.

• Facebook advances live videos.
• Instagram favors images and videos.
• LinkedIn prioritizes thought leadership posts.
• Pinterest advances pins about recipes, home décor, and fashion; and pins that link to external websites such as blogs.
• Snapchat prioritizes content that uses filters and lenses.
• TikTok advances videos that receive high engagement rates within seconds of being posted.
• X increasingly favors videos.
• YouTube prioritizes long videos with high watch times.

3. Content Relevance: Algorithms prioritize content that aligns with users’ preferences and history. For example, if a user frequently engages with fitness-related posts, the algorithm will likely serve them with similar content. That tactic can enhance user satisfaction, but it can also lead to echo chambers. Those are environments that expose users primarily to information that reinforces their existing beliefs.

4. Freshness: Social media thrives on immediacy. Newer content often takes precedence over older posts. That compels brands, influencers, and others to maintain an apt posting schedule.

5. Network Effects: Content gaining traction among a user’s network helps amplify its reach by spreading (more) rapidly, including possibly ‘going viral.’ There is no universal quantification for what constitutes ‘viral,’ but a post with 1 million or more views/impressions may qualify.

1. Personalization: Individuals tend to interact more frequently with content that aligns with their preferences.

2. Content Discovery: Algorithms can facilitate the introduction of content and accounts that users may not have encountered otherwise.

3. Reduced Information Overload: Social media platforms house a massive volume of content. Algorithms may help filter out the noise. By prioritizing relevant posts, algorithms can help individuals to focus on what matters most to them.

4. Enhanced Engagement: As users find more of the content they enjoy, they will likely spend more time on the platform. This increased engagement also benefits platforms as they can monetize the increased time and attention through advertising.

1. Echo Chambers and Polarization: The potential formation of echo chambers is the most concerning byproduct of algorithmic personalization. Users are at risk of being shielded from differing perspectives. That is especially the case with political discourse; those situations can lead to polarization or increased polarization.

2. Risk of Promoting Incorrect Information: The algorithms that prioritize engagement can potentially (by design or inadvertently) boost sensationalist content or incorrect information.

3. User Fatigue: Users may experience fatigue or disillusionment when they become aware of the potential negative effects of algorithms. Users who feel that their experiences are being engineered may lose trust in the platforms, and they may stop using them.

1. Prioritize Quality Over Quantity: Create meaningful, engaging, and relevant posts.

2. Engage Authentically: Engage with one’s audience in genuine ways such as through storytelling, user-generated content, and responsive interactions.

3. Embrace Video Content: Use videos as platforms are increasingly prioritizing that content.

4. Stay Informed: Marketers should be on the lookout for changes and be responsive to them.

5. Leverage Data Analytics: Informed by metrics, marketers can adjust their strategies when needed.

6. Experiment and Adapt: Platforms are continuously changing. Users’ tastes may change as well. Marketers should experiment with different content types, posting schedules, and engagement tactics to discover what works best for their audience.

1. Transparency: Users deserve to understand how their data is used and how content is prioritized. Increased transparency can foster trust between users and platforms. Is the social media platform transparent about how its algorithm works.

2. Algorithmic Bias: Algorithms are not immune to bias as they often reflect the prejudices in the data they analyze. Is the social media platform taking steps to remove bias wherever possible?

3. Content Moderation: What role, if any, should platforms play in moderating content?

4. User Well-Being: Is the platform primarily focused on providing a great user experience? Or is it about doing anything and everything possible to generate time on the platform and obtain a presumed corresponding increase in revenue?

1. Increased Use of AI and ML: AI and ML will continue to play a role in refining algorithms. As the technologies advance, algorithms will become even more adept at understanding user preferences and predicting behavior.

2. Greater Focus on User Control: Users are becoming more aware of their data and how it’s used. Platforms may offer control to users, allowing users to customize their feeds and manage their engagement preferences.

3. Ethical Algorithm Design: Ethical frameworks that prioritize user well-being, transparency, and accountability may gain prominence in the future.

4. Integration of AR and VR: Social media platforms may incorporate augmented reality (AR) and virtual reality (VR) elements into their algorithms in the future. If that happens, the result will be immersive user experiences that transcend traditional content consumption.

5. Community-Centric Algorithms: Algorithms in the future may prioritize community engagement and collective interests.

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• Implement and use the most popular agile framework―Scrum;
• Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
• Support innovation and drive competitive advantage.

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Tags: #AI • #Algorithms • #ArtificialIntelligence • #Tech • #ViralContent • #GoViral • #ViralPost • #BreakingTheInternet • #goingviral • #ContentCreation • #Creator • #Marketer • #SocialMediaMarketing • #SMM • #Engagement • #EchoChambers • #LIkes • #Shares • #YouTube • #X • #SocialMedia • #TikTok • #UserExperience • #SocialMediaTrends • #SocialMediaStrategy • #SocialMediaResearch • #SocialMediaEngagement • #SocialMediaAlgorithms • #Social • #Snapchat • #Pinterest • #MarTech • #ML • #MachineLearning • #LinkedIn • #Comments • #Algo • How Algorithms Shape the User Experience on Social Media Platforms • #Instagram • #Influence • #FutureOfTech • #Facebook • #DigitalMarketing • #ContentStrategy • #SocialPlatforms