Research by Scott M. Graffius Featured in Scientific Paper Published by INFORMS

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scientific Paper Published by INFORMS Features Research by Scott M Graffius - LwRes

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When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.

However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.

It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.

In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is
here.

Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, and others have featured and used Graffius’ research.

Manufacturing and Service Operations Management, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), was added to the list.

A scientific paper — ‘Content Promotion for Online Content Platforms with the Diffusion Effect’ — was published in
Manufacturing and Service Operations Management. That scientific paper highlighted and referenced Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.

(Excerpts) Scientific Paper Published by INFORMS Features Research by Scott M Graffius - Page 1 - LwRes

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(Excerpts) Scientific Paper Published by INFORMS Features Research by Scott M Graffius - Page 11 - LwRes

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(Excerpts) Scientific Paper Published by INFORMS Features Research by Scott M Graffius - Page 31 - LwRes

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Citation for the scientific paper:
Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Max. (2024, March). Content Promotion for Online Content Platforms with the Diffusion Effect.
Manufacturing and Service Operations Management. DOI: 10.1287/msom.2022.0172.

About Manufacturing and Service Operations Management

Manufacturing and Service Operations Management (M&SOM) is a bi-monthly peer-reviewed academic journal established in 1999 that is published by the Institute for Operations Research and the Management Sciences (INFORMS). M&SOM presents state-of-the-art research of interest to both academic and industry researchers and practitioners working at the interface of research and implementation. Visit https://pubsonline.informs.org/journal/msom to learn more.

Institute for Operations Research and the Management Sciences

With almost 12,000 members worldwide, the Institute for Operations Research and the Management Sciences (INFORMS) is the leading international association for professionals in operations research, analytics, management science, economics, behavioral science, statistics, artificial intelligence, data science, applied mathematics, and related fields.

INFORMS advances and promotes the science and technology of decision making to save lives, save money, and solve problems through an array of highly-cited publications, conferences, competitions, networking communities, and professional development services. Its slogan is “Smarter Decisions for a Better World.” To learn more, visit
https://www.informs.org.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile frameworkโ€•Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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