Lifespan (Half-Life) of Social Media Posts
Research by Scott M. Graffius Featured at CEWEP 10th Congress (Berlin)
12 April 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Research by Scott M. Graffius was featured at the CEWEP 10th Congress (Berlin, Germany).
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. CEWEP was added to the list.
Here's the citation: Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [Presentation slide 9 featured Graffius’ visual, representing a summary of research findings.]
The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.
Page 1 of CEWEP Congress program is shown above.
Page 4 of CEWEP Congress program is shown above.
Page 6 of CEWEP Congress program is shown above.
Slide 9 of CEWEP Congress presentation is shown above.
Press release for CEWEP Congress is shown above.
About CEWEP
The following is based on information — and includes excerpts — from https://www.cewep.eu/what-cewep-does/.
The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.
CEWEP promotes research and development. It serves as a platform for the exchange of experience between members, advances scientific, technical and practical aspects of Waste-to-Energy and promotes research, development and dissemination of knowledge towards sustainable waste management and energy recovery through incineration.
To learn more, visit https://www.cewep.eu.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
DOI: 10.13140/RG.2.2.20562.77764
The short link for this article is: https://bit.ly/eu-cewep
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Research by Scott M. Graffius was featured at the CEWEP 10th Congress (Berlin, Germany).
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. CEWEP was added to the list.
Here's the citation: Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [Presentation slide 9 featured Graffius’ visual, representing a summary of research findings.]
The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.
Page 1 of CEWEP Congress program is shown above.
Page 4 of CEWEP Congress program is shown above.
Page 6 of CEWEP Congress program is shown above.
Slide 9 of CEWEP Congress presentation is shown above.
Press release for CEWEP Congress is shown above.
About CEWEP
The following is based on information — and includes excerpts — from https://www.cewep.eu/what-cewep-does/.
The Confederation of European Waste-to-Energy Plants (CEWEP) is the umbrella association of the operators of Waste-to-Energy (incineration with energy recovery) plants, representing about 410 plants from 23 countries. They make up more than 80% of the Waste-to-Energy capacity in Europe. Its members are committed to ensuring high environmental standards, achieving low emissions, and maintaining state of the art energy production from remaining waste that cannot be recycled in a sustainable way.
CEWEP promotes research and development. It serves as a platform for the exchange of experience between members, advances scientific, technical and practical aspects of Waste-to-Energy and promotes research, development and dissemination of knowledge towards sustainable waste management and energy recovery through incineration.
To learn more, visit https://www.cewep.eu.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
DOI: 10.13140/RG.2.2.20562.77764
The short link for this article is: https://bit.ly/eu-cewep
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Paper in Peer-Reviewed Academic Journal 'Res Rhetorica' Features Research by Scott M. Graffius on the Lifespan (Half-Life) of Social Media Posts
10 May 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
‘Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues’ paper in peer-reviewed academic journal Res Rhetorica features Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. Res Rhetorica was added to the list.
Here's the citation:
Landowska, A., Rocci, A., & Koszowy, M. (2024, April 3). Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues. Res Rhetorica, 11 (1): 138-154. DOI: https://doi.org/10.29107/rr2024.1.10.
The cover image is shown above.
Page 146 is shown above.
Page 152 is shown above.
About the Journal
The following includes information from https://resrhetorica.com/index.php/RR/about.
Res Rhetorica is a peer-reviewed open access quarterly academic journal associated with the Polish Rhetoric Society. Its scope includes both theories of rhetoric and practices of persuasive communication. It publishes original theoretical or analytic papers, as well as book reviews, notes on current developments and conferences in the field.
About the Author - Alina Landowska
The following includes information from https://english.swps.pl/alina-landowska.
Alina Landowska, Ph.D. is a cultural researcher. She teaches at SWPS University of Social Sciences and Humanities (Warsaw, Poland), and she collaborates with EMCC Poland as a mentor and executive coach. Her research interests include cultural evolution theory, humanistic management, and business ethics. Landowska has studied and carried out research at SDG Academy (UN), Tantur Ecumenical Institute in Jerusalem (University of Notre Dame, USA), the Baltic University Program (Uppsala, Sweden), and the Swedish Institute for Environmental Research (Kalmar, Sweden). She co-founded the Instytut Rozwoju (Development Institute) think-tank. She was the former Vice President of Polskie Stowarzyszenie Kobiet Biznesu (Polish Association of Women in Business). She represented Employers of Poland at the Business and Industry Advisory Committee by the Organisation for Economic Co-operation and Development.
About the Author - Andrea Rocci
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Andrea Rocci is professor of Language Sciences and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera Italiana (Lugano, Switzerland). He is also Director of the Master Programme in European Studies in Investor Relations and Financial Communication (ESIR) offered jointly with Università Cattolica (Milan, Italy). He has published extensively in the fields of argumentation, pragmatics, semantics, and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on global linguistics. He has directed several projects on argumentation in the contexts of journalism and communication funded by the Swiss National Science Foundation.
About the Author - Marcin Koszowy
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Marcin Koszowy is an associate professor and member of Laboratory of The New Ethos at the Warsaw University of Technology (Warsaw, Poland). He is a founding member of the steering board of European Conference on Argumentation, and chairs ArgDiaP organization fostering research on argumentation in Poland. His work is situated in the areas of logic, philosophy of language, pragmatics, and AI. He has published two books and over 40 papers in journals such as Argumentation, Pragmatics & Society, and Discourse & Society.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
DOI: 10.13140/RG.2.2.30862.57924
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
‘Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues’ paper in peer-reviewed academic journal Res Rhetorica features Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
However, reports by others on the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs — based on data from multiple sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis. The current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, SEO experts, analysts, businesses, government agencies, and others have featured and used Graffius’ research. Res Rhetorica was added to the list.
Here's the citation:
Landowska, A., Rocci, A., & Koszowy, M. (2024, April 3). Contemporary Prolepsis in Digital Rhetoric: The Roles and Functions of Proleptic Cues. Res Rhetorica, 11 (1): 138-154. DOI: https://doi.org/10.29107/rr2024.1.10.
The cover image is shown above.
Page 146 is shown above.
Page 152 is shown above.
About the Journal
The following includes information from https://resrhetorica.com/index.php/RR/about.
Res Rhetorica is a peer-reviewed open access quarterly academic journal associated with the Polish Rhetoric Society. Its scope includes both theories of rhetoric and practices of persuasive communication. It publishes original theoretical or analytic papers, as well as book reviews, notes on current developments and conferences in the field.
About the Author - Alina Landowska
The following includes information from https://english.swps.pl/alina-landowska.
Alina Landowska, Ph.D. is a cultural researcher. She teaches at SWPS University of Social Sciences and Humanities (Warsaw, Poland), and she collaborates with EMCC Poland as a mentor and executive coach. Her research interests include cultural evolution theory, humanistic management, and business ethics. Landowska has studied and carried out research at SDG Academy (UN), Tantur Ecumenical Institute in Jerusalem (University of Notre Dame, USA), the Baltic University Program (Uppsala, Sweden), and the Swedish Institute for Environmental Research (Kalmar, Sweden). She co-founded the Instytut Rozwoju (Development Institute) think-tank. She was the former Vice President of Polskie Stowarzyszenie Kobiet Biznesu (Polish Association of Women in Business). She represented Employers of Poland at the Business and Industry Advisory Committee by the Organisation for Economic Co-operation and Development.
About the Author - Andrea Rocci
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Andrea Rocci is professor of Language Sciences and Director of the Institute of Argumentation, Linguistics and Semiotics at the Università della Svizzera Italiana (Lugano, Switzerland). He is also Director of the Master Programme in European Studies in Investor Relations and Financial Communication (ESIR) offered jointly with Università Cattolica (Milan, Italy). He has published extensively in the fields of argumentation, pragmatics, semantics, and discourse analysis. He is co-author (with Marcel Danesi) of a textbook on global linguistics. He has directed several projects on argumentation in the contexts of journalism and communication funded by the Swiss National Science Foundation.
About the Author - Marcin Koszowy
The following includes information from https://resrhetorica.com/index.php/RR/article/view/757.
Marcin Koszowy is an associate professor and member of Laboratory of The New Ethos at the Warsaw University of Technology (Warsaw, Poland). He is a founding member of the steering board of European Conference on Argumentation, and chairs ArgDiaP organization fostering research on argumentation in Poland. His work is situated in the areas of logic, philosophy of language, pragmatics, and AI. He has published two books and over 40 papers in journals such as Argumentation, Pragmatics & Society, and Discourse & Society.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 90 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
DOI: 10.13140/RG.2.2.30862.57924
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
18 September 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.
The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:
And many more.
Neal Schaffer's Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.
Excerpt 1 is below. It shows the book cover image for Maximizing LinkedIn for Business Growth.
Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).
Excerpt 3 is below. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research.
Excerpt 4 is next. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).
Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.
To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.
This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.
About Neal Schaffer
Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.
About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results
The following is based on description for the book on Amazon.com.
In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at: https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is here
The short link for this article is https://bit.ly/in-max
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Maximizing LinkedIn for Business Growth by Neal Schaffer References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research
When content is published online, relevance and engagement have a limited lifespan. An advantageous objective metric is half-life. It’s the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others related to the shelf life of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s important to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a more complete picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset comprised of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates the analysis.
The visual for the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research. Here are some examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur). Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
Neal Schaffer's Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is now also on the list. Some visuals follow.
Excerpt 1 is below. It shows the book cover image for Maximizing LinkedIn for Business Growth.
Excerpt 2 is next. It shows that the LinkedIn’s Content Visibility and Organic Reach section of Maximizing LinkedIn for Business Growth incorporates Graffius’ research (noted with citation “11” — which is delineated in the References section of the book).
Excerpt 3 is below. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research.
Excerpt 4 is next. It shows the References section of Maximizing LinkedIn for Business Growth, indicating Graffius’ research (as a zoomed-in view).
Excerpt 5 is below. A snapshot of stats on 18 September 2024 (one day after the release of Maximizing LinkedIn for Business Growth) shows that Amazon.com ranked the book as #1 in multiple categories.
To learn more about Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ research, visit here.
This article uses limited excerpts from Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results and Amazon.com, attributed to Neal Schaffer and Amazon.com, respectively, and used under fair use for news reporting and analysis. Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results is copyright © Neal Schaffer. Content on Amazon.com is the property of Amazon.com, Inc. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.
About Neal Schaffer
Neal Schaffer is a globally recognized digital marketing consultant, Fractional CMO, keynote speaker, corporate trainer, university educator, and author of six books, including Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success, The Age of Influence: The Power of Influencers to Elevate Your Brand, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, and Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing. Visit https://nealschaffer.com to learn more about Neal.
About Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results
The following is based on description for the book on Amazon.com.
In today’s digital-first economy, LinkedIn has become the ultimate platform for professionals to grow their personal brands, generate leads, and establish industry authority. Whether you’re a salesperson, entrepreneur, small business owner, service provider, or content creator, Maximizing LinkedIn for Business Growth equips you with the actionable tools and proven strategies to fully leverage LinkedIn’s vast potential.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI, R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum and Agile Transformation), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
How to Cite This Article
Graffius, Scott M. (2024, September 18). 'Maximizing LinkedIn for Business Growth' Book References and Incorporates Scott M. Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research. Available at: https://scottgraffius.com/blog/files/maximizing-linkedin.html. DOI: 10.13140/RG.2.2.19040.08969.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
A PDF of this article is here
The short link for this article is https://bit.ly/in-max
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Pinterest Inc. References Scott M. Graffius’ Research
10 October 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.
Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.
Here's email 2 of 3.
And here's email 3 of 3.
On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.
As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.
Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."
Pinterest's business blog article is available here and Graffius' research is here.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
And many more.
References
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/pinterest_biz
Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.
Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.
Here's email 2 of 3.
And here's email 3 of 3.
On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.
As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.
Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."
Pinterest's business blog article is available here and Graffius' research is here.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Midvalley Coach / Evercoach (2023, March 10). Proven Strategies To Enroll Coaching Clients [A Detailed Guide]. Available at: https://www.evercoach.com/coaching-guides/enroll-coaching-clients/. [Where the article addresses the life span of social media, “24 minutes (Twitter) to 24 hours (LinkedIn)” links to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
References
- Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
- Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and then select the corresponding "+" symbol to see the footnotes which includes Graffius' work.]
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
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How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/pinterest_biz
How Long Do Your Posts Live? AI Critiques Scott M. Graffius’ Research on the Half-Life of Social Media
25 February 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Introduction
How long do your posts last? Probably not as long as you think.
Social media moves at breakneck speed, and understanding how long a post holds attention is more critical than ever for creators, marketers, and researchers navigating this dynamic landscape. Since 2018, Scott M. Graffius' research on the lifespan (half-life) of social media posts has tracked how engagement unfolds across major platforms, offering a practical lens on the staying power of content. The 2025 update builds on years of data and refinements, analyzing over 5 million posts to deliver fresh insights into platforms like Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs.
But research isn’t static—it thrives on scrutiny. To sharpen this work and uncover new perspectives, Graffius turned to ChatGPT, an advanced AI from OpenAI, for a critical review of the 2025 study. The goal was to assess its methodology, scope, and real-world utility through an objective lens. What follows is that analysis, paired with reflections on what it reveals about measuring digital attention in an ever-evolving online world.
The Critique
On 24 February 2025, Scott M. Graffius requested a critical review of this 'Lifespan (Half-Life) of Social Media Posts: Update for 2025' research from ChatGPT (ChatGPT-4 Turbo version).
The critique was solicited using the following prompt:
"I am seeking a thorough, objective, and critical review of the 'Lifespan (Half-Life) of Social Media Posts: Update for 2025' research study (https://www.scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-for-2025.html), and I would like a professional analysis that encompasses the following: a concise summary of the study's purpose, methodology, and key findings based on the details I provide; an evaluation of the scope, assessing the breadth and boundaries of the study and whether the research questions and objectives were appropriately defined and addressed; an analysis of the significance, considering the study’s importance within its field and its contributions to existing knowledge or practice; an assessment of the credibility, examining the reliability and validity of the research design, methods, data sources, and analysis while identifying strengths and any potential biases or weaknesses; a discussion of the applicability, exploring the practical or theoretical utility of the findings and their relevance to real-world contexts or further research; and an overall evaluation of the general value and utility, weighing the study’s strengths against its limitations and suggesting potential improvements or future directions."
The resulting analysis provided by ChatGPT is presented below:
"Scott M. Graffius’ methodology for researching the lifespan (half-life) of social media posts stands out for its emphasis on scale, diversity, and recency—key factors when dealing with the ever-shifting world of digital platforms. He defines half-life as the time it takes a post to hit half its total engagement (such as likes, shares, comments), a practical metric for gauging content’s staying power. Let’s break down how he tackles this.
He starts with a massive dataset—over 5 million posts and 225 podcasts for his 2025 update. That’s not a small sample; it’s a firehose of data meant to mirror the real digital ecosystem. He doesn’t just grab this from one corner of the internet either. His sources span APIs, proprietary commercial datasets, academic and research consortia, public datasets, and government or NGO repositories. This mix aims to dodge the trap of bias you’d get from, say, only looking at one influencer’s tweets or a single company’s stats. It’s a broad net—individuals with tiny followings up to mega-influencers, small businesses to corporate giants, associations, and schools—all proportioned to reflect who’s actually posting online.
The process isn’t a black box, at least not from what he shares. He aggregates this mountain of data, tracks engagement over time, and calculates the point where each platform’s posts hit that 50% engagement mark. For fast-decay platforms like Snapchat or TikTok (where he pegs average half-life at 0 minutes unless something goes viral), it’s about instant drop-off. For slower burns like Pinterest (3.9 months in his 2025 numbers), it’s a longer tail.
What’s smart is how he keeps it current. Platforms tweak algorithms constantly, so he refreshes his analysis yearly—2018 was his first go, and 2025's update dropped this January. That’s critical because a 2020 half-life for X posts might not hold in 2025 with new features or user habits. He’s also not shy about scope: he covers Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs with engagement features. It’s comprehensive, not cherry-picked.
There’s a trade-off, though. His approach leans on breadth over depth—5 million posts sound impressive, but we don’t know how he weighs variables like content type (text vs. video), audience size, or posting time. Does a meme’s half-life match a news link’s? He doesn’t split those hairs in the public stuff, which could blur nuances. And while his data’s diverse, the exact sourcing mix—how much from APIs vs. academia, say—isn’t fully peeled back. That’s not a dealbreaker, but it leaves room for questions about representativeness.
Still, the methodology’s built for utility. It’s about giving marketers and creators actionable numbers. His 2025 findings—like X at 49 minutes, Instagram at 19 hours, YouTube at 10 days—line up with how these platforms feel in practice: X moves fast, YouTube lingers. The fact that outlets like Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., PNAS, and many others have nodded to his work suggests it passes muster with people who care about this stuff.
In short, Graffius’ method is a big-data sprint: scoop up tons of posts, blend diverse sources, crunch the numbers, and update it yearly to stay relevant. It’s robust enough to trust for broad strokes, though it might not catch every quirk of the social media beast."
Conclusion
ChatGPT’s critique of the 'Lifespan (Half-Life) of Social Media Posts' research underscores its strengths and room for refinement. The AI highlights the scale of the research—millions of posts across diverse platforms—and its practical bent, delivering numbers that resonate with the lived experience of X’s fleeting 49-minute half-life or YouTube’s steady 10-day arc. It’s a nod to the study’s relevance for anyone trying to cut through the noise of social media. Yet, the analysis also nudges at gaps: the broad-strokes approach might miss some finer details. These aren’t flaws so much as invitations to dig deeper.
This review reinforces the value of adaptability. Social media doesn’t stand still, and neither can the research tracking it. The (typically) yearly updates keep it fresh. Still, the AI’s input suggests future iterations could zoom in on variables like content type or audience scale without losing the big-picture clarity. As platforms evolve and new ones emerge, this work remains a living project—one that benefits from outside eyes, like ChatGPT’s, to stay sharp. Ultimately, it’s about equipping creators and strategists with the insights they need to navigate a digital landscape where engagement is fleeting, but impact is everything.
The visual summary for 'Lifespan (Half-Life) of Social Media Posts: Update for 2025' is shown above. The details are here.
Read on for:
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, February 25). How Long Do Your Posts Live? AI Critiques Scott M. Graffius’ Research on the Half-Life of Social Media. Available at: https://scottgraffius.com/blog/files/how-long-do-your-posts-live.html.
Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.13396.92805
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Introduction
How long do your posts last? Probably not as long as you think.
Social media moves at breakneck speed, and understanding how long a post holds attention is more critical than ever for creators, marketers, and researchers navigating this dynamic landscape. Since 2018, Scott M. Graffius' research on the lifespan (half-life) of social media posts has tracked how engagement unfolds across major platforms, offering a practical lens on the staying power of content. The 2025 update builds on years of data and refinements, analyzing over 5 million posts to deliver fresh insights into platforms like Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs.
But research isn’t static—it thrives on scrutiny. To sharpen this work and uncover new perspectives, Graffius turned to ChatGPT, an advanced AI from OpenAI, for a critical review of the 2025 study. The goal was to assess its methodology, scope, and real-world utility through an objective lens. What follows is that analysis, paired with reflections on what it reveals about measuring digital attention in an ever-evolving online world.
The Critique
On 24 February 2025, Scott M. Graffius requested a critical review of this 'Lifespan (Half-Life) of Social Media Posts: Update for 2025' research from ChatGPT (ChatGPT-4 Turbo version).
The critique was solicited using the following prompt:
"I am seeking a thorough, objective, and critical review of the 'Lifespan (Half-Life) of Social Media Posts: Update for 2025' research study (https://www.scottgraffius.com/blog/files/lifespan-halflife-of-social-media-posts-update-for-2025.html), and I would like a professional analysis that encompasses the following: a concise summary of the study's purpose, methodology, and key findings based on the details I provide; an evaluation of the scope, assessing the breadth and boundaries of the study and whether the research questions and objectives were appropriately defined and addressed; an analysis of the significance, considering the study’s importance within its field and its contributions to existing knowledge or practice; an assessment of the credibility, examining the reliability and validity of the research design, methods, data sources, and analysis while identifying strengths and any potential biases or weaknesses; a discussion of the applicability, exploring the practical or theoretical utility of the findings and their relevance to real-world contexts or further research; and an overall evaluation of the general value and utility, weighing the study’s strengths against its limitations and suggesting potential improvements or future directions."
The resulting analysis provided by ChatGPT is presented below:
"Scott M. Graffius’ methodology for researching the lifespan (half-life) of social media posts stands out for its emphasis on scale, diversity, and recency—key factors when dealing with the ever-shifting world of digital platforms. He defines half-life as the time it takes a post to hit half its total engagement (such as likes, shares, comments), a practical metric for gauging content’s staying power. Let’s break down how he tackles this.
He starts with a massive dataset—over 5 million posts and 225 podcasts for his 2025 update. That’s not a small sample; it’s a firehose of data meant to mirror the real digital ecosystem. He doesn’t just grab this from one corner of the internet either. His sources span APIs, proprietary commercial datasets, academic and research consortia, public datasets, and government or NGO repositories. This mix aims to dodge the trap of bias you’d get from, say, only looking at one influencer’s tweets or a single company’s stats. It’s a broad net—individuals with tiny followings up to mega-influencers, small businesses to corporate giants, associations, and schools—all proportioned to reflect who’s actually posting online.
The process isn’t a black box, at least not from what he shares. He aggregates this mountain of data, tracks engagement over time, and calculates the point where each platform’s posts hit that 50% engagement mark. For fast-decay platforms like Snapchat or TikTok (where he pegs average half-life at 0 minutes unless something goes viral), it’s about instant drop-off. For slower burns like Pinterest (3.9 months in his 2025 numbers), it’s a longer tail.
What’s smart is how he keeps it current. Platforms tweak algorithms constantly, so he refreshes his analysis yearly—2018 was his first go, and 2025's update dropped this January. That’s critical because a 2020 half-life for X posts might not hold in 2025 with new features or user habits. He’s also not shy about scope: he covers Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs with engagement features. It’s comprehensive, not cherry-picked.
There’s a trade-off, though. His approach leans on breadth over depth—5 million posts sound impressive, but we don’t know how he weighs variables like content type (text vs. video), audience size, or posting time. Does a meme’s half-life match a news link’s? He doesn’t split those hairs in the public stuff, which could blur nuances. And while his data’s diverse, the exact sourcing mix—how much from APIs vs. academia, say—isn’t fully peeled back. That’s not a dealbreaker, but it leaves room for questions about representativeness.
Still, the methodology’s built for utility. It’s about giving marketers and creators actionable numbers. His 2025 findings—like X at 49 minutes, Instagram at 19 hours, YouTube at 10 days—line up with how these platforms feel in practice: X moves fast, YouTube lingers. The fact that outlets like Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., PNAS, and many others have nodded to his work suggests it passes muster with people who care about this stuff.
In short, Graffius’ method is a big-data sprint: scoop up tons of posts, blend diverse sources, crunch the numbers, and update it yearly to stay relevant. It’s robust enough to trust for broad strokes, though it might not catch every quirk of the social media beast."
Conclusion
ChatGPT’s critique of the 'Lifespan (Half-Life) of Social Media Posts' research underscores its strengths and room for refinement. The AI highlights the scale of the research—millions of posts across diverse platforms—and its practical bent, delivering numbers that resonate with the lived experience of X’s fleeting 49-minute half-life or YouTube’s steady 10-day arc. It’s a nod to the study’s relevance for anyone trying to cut through the noise of social media. Yet, the analysis also nudges at gaps: the broad-strokes approach might miss some finer details. These aren’t flaws so much as invitations to dig deeper.
This review reinforces the value of adaptability. Social media doesn’t stand still, and neither can the research tracking it. The (typically) yearly updates keep it fresh. Still, the AI’s input suggests future iterations could zoom in on variables like content type or audience scale without losing the big-picture clarity. As platforms evolve and new ones emerge, this work remains a living project—one that benefits from outside eyes, like ChatGPT’s, to stay sharp. Ultimately, it’s about equipping creators and strategists with the insights they need to navigate a digital landscape where engagement is fleeting, but impact is everything.
The visual summary for 'Lifespan (Half-Life) of Social Media Posts: Update for 2025' is shown above. The details are here.
Read on for:
- About Scott M. Graffius,
- How to cite this article,
- and more.
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- Gartner
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, February 25). How Long Do Your Posts Live? AI Critiques Scott M. Graffius’ Research on the Half-Life of Social Media. Available at: https://scottgraffius.com/blog/files/how-long-do-your-posts-live.html.
Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.13396.92805
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Introducing ‘Engage or Fade: Decoding the Half-Life of Digital Resonance’ – A New Talk by Scott M. Graffius
28 March 2025
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Introduction
In today’s fast-paced digital world, where engagement drives success, knowing how long your content captures attention and sustains impact is crucial. From the fleeting buzz of a Snapchat post to the lasting presence of a blog, the lifespan of social media content varies widely across platforms. Still, creators, brands, and companies all grapple with the same question: how can we maximize engagement in an environment where relevance can fade quickly—and at different rates?
Scott M. Graffius’ research on the "Lifespan (Half-Life) of Social Media Posts" provides the answer. His work has been widely recognized and utilized by businesses, professional associations, government agencies, universities, scientists, and journalists alike. Notable mentions include Buffer, GoDaddy, Pinterest Inc., the Proceedings of the National Academy of Sciences, and many more.
Graffius has developed and delivered highly-rated talks and workshops at 92 conferences and other events across 25 countries. Now, he introduces a new topic: "Engage or Fade: Decoding the Half-Life of Digital Resonance"—an evolution of his social media research that uncovers the secrets to capturing attention, sustaining engagement, and maximizing digital impact.
Main Body
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session equips individuals, companies, and brands with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Key Learning Objectives for Graffius' Talk
Conclusion
Graffius' new talk—"Engage or Fade: Decoding the Half-Life of Digital Resonance"—equips audiences with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Ask Scott to speak at your event. Just complete the speaker engagement request form or email him today!
The most current (2025) edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research is here.
Read on for:
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, March 28). Introducing 'Engage or Fade: Decoding the Half-Life of Digital Resonance' – A New Talk by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/introducing-engage-or-fade-decoding-the-half-life-of-digital-resonance-–-a-new-talk-by-scott-m-graffius.html.
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
Names, marks, and content are the property of their respective owners.
Graffius' 'Lifespan (Half-Life) of Social Media Posts' is copyright © Scott M. Graffius. All rights reserved.
Post-Publication Notes
If there's an update after this article is published, the information will appear here.
Update on 29 March 2025
Graffius developed Alternate 1 and Alternate 2 as slightly modified versions of his talk. Details follow.
Alternate 1
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session dives into the latest findings, equipping individuals, companies, and brands with advanced, data-backed approaches to maximize impact in an engagement-driven economy.
Key Learning Objectives for Graffius' Talk
Alternate 2
Abstract for Graffius' Talk
In a digital arms race where Snapchat posts typically evaporate in seconds and blogs posts can be active for years, engagement isn’t just king—it’s the entire kingdom. Yet many strategies miss the mark. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session unveils the 2025 edition of his pioneering 'Lifespan (Half-Life) of Social Media Posts' research. Powered by 5M+ posts scraped from APIs, proprietary datasets, and academic goldmines, it decodes the engagement half-life clock ticking over Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs. Graffius delivers actionable, data-driven tactics to spark engagement and deepen influence—whatever your digital endgame. This is your edge in mastering content lifespan for maximum impact.
Key Learning Objectives for Graffius' Talk
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Introduction
In today’s fast-paced digital world, where engagement drives success, knowing how long your content captures attention and sustains impact is crucial. From the fleeting buzz of a Snapchat post to the lasting presence of a blog, the lifespan of social media content varies widely across platforms. Still, creators, brands, and companies all grapple with the same question: how can we maximize engagement in an environment where relevance can fade quickly—and at different rates?
Scott M. Graffius’ research on the "Lifespan (Half-Life) of Social Media Posts" provides the answer. His work has been widely recognized and utilized by businesses, professional associations, government agencies, universities, scientists, and journalists alike. Notable mentions include Buffer, GoDaddy, Pinterest Inc., the Proceedings of the National Academy of Sciences, and many more.
Graffius has developed and delivered highly-rated talks and workshops at 92 conferences and other events across 25 countries. Now, he introduces a new topic: "Engage or Fade: Decoding the Half-Life of Digital Resonance"—an evolution of his social media research that uncovers the secrets to capturing attention, sustaining engagement, and maximizing digital impact.
Main Body
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session equips individuals, companies, and brands with cutting-edge, data-driven tactics to amplify digital engagement and impact.
Key Learning Objectives for Graffius' Talk
- Master the Half-Life Framework: Grasp how quickly social media engagement halves, distinguishing views (reach) from engagement (impact) to measure content effectiveness.
- Tailor Tactics to Platforms: Optimize timing and frequency for each platform’s unique lifespan—from X’s fleeting buzz to Pinterest’s lasting appeal—to enhance visibility and interaction.
- Drive Lasting Impact: Acquire strategies to extend content relevance and deepen resonance, merging agile insights with practical applications to elevate digital performance.
Conclusion
Graffius' new talk—"Engage or Fade: Decoding the Half-Life of Digital Resonance"—equips audiences with cutting-edge, data-driven tactics to amplify digital engagement and impact.
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The most current (2025) edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research is here.
Read on for:
- About Scott M. Graffius,
- How to Cite This Article,
- and more.
About Scott M. Graffius
Scott M. Graffius sparks breakthroughs in AI, agile, and project management/PMO leadership as a globally recognized practitioner, researcher, thought leader, award-winning author, and international public speaker.
Graffius has generated more than USD $1.9 billion in business value for organizations served, including Fortune 500 companies. Businesses and industries range from technology (including R&D and AI) to entertainment, financial services, and healthcare, government, social media, and more.
Graffius leads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded talent, and consulting services to public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™. Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.
He is the author of two award-winning books.
- His first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), received 17 awards.
- His second book is Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962). BookAuthority named it one of the best Scrum books of all time.
Prominent businesses, professional associations, government agencies, and universities have featured Graffius and his work including content from his books, talks, workshops, and more. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts Germany,
- Computer Weekly,
- Constructor University Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- EU's European Commission,
- Ford Motor Company,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- SANS Institute,
- SBG Neumark Germany,
- Singapore Institute of Technology,
- Torrens University Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway Ireland,
- US Department of Energy,
- US National Park Service,
- US Tennis Association,
- Veleučilište u Rijeci Croatia,
- Verizon,
- Virginia Tech,
- Warsaw University of Technology,
- Wrike,
- Yale University,
- and many others.
Graffius has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He divides his time between Los Angeles and Paris, France.
Thought Leader | Public Speaker | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email
How to Cite This Article
Graffius, Scott M. (2025, March 28). Introducing 'Engage or Fade: Decoding the Half-Life of Digital Resonance' – A New Talk by Scott M. Graffius. Available at: https://scottgraffius.com/blog/files/introducing-engage-or-fade-decoding-the-half-life-of-digital-resonance-–-a-new-talk-by-scott-m-graffius.html.
Digital Object Identifier (DOI)
DOI: (coming soon)
Content Acknowledgements
Names, marks, and content are the property of their respective owners.
Graffius' 'Lifespan (Half-Life) of Social Media Posts' is copyright © Scott M. Graffius. All rights reserved.
Post-Publication Notes
If there's an update after this article is published, the information will appear here.
Update on 29 March 2025
Graffius developed Alternate 1 and Alternate 2 as slightly modified versions of his talk. Details follow.
Alternate 1
Abstract for Graffius' Talk
Snapchat posts typically vanish from relevance in seconds, while a blog post can engage audiences for over two years. In a digital economy where engagement drives value, mastering the lifespan of social media content is a strategic advantage. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session builds on his groundbreaking "Lifespan (Half-Life) of Social Media Posts" research. The 2025 edition of his work examined over 5 million posts across Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs, harnessing data from APIs, proprietary datasets, academic consortia, public repositories, and beyond. His findings reveal the average half-life of content on these platforms, offering surprising insights and actionable strategies to boost engagement and success. This session dives into the latest findings, equipping individuals, companies, and brands with advanced, data-backed approaches to maximize impact in an engagement-driven economy.
Key Learning Objectives for Graffius' Talk
- Decode the Half-Life Edge: Explore refined metrics on how engagement decays across platforms, dissecting the interplay of reach versus impact to fine-tune performance analysis.
- Platform-Specific Precision: Leverage new lifespan data to adjust timing and cadence, capitalizing on each channel’s unique rhythm—from X’s rapid churn to Pinterest’s enduring pull—for superior visibility and interaction.
- Amplify Strategic Resonance: Uncover cutting-edge tactics to extend content lifecycles and deepen audience connection, blending agile insights with actionable refinements to push digital outcomes further.
Alternate 2
Abstract for Graffius' Talk
In a digital arms race where Snapchat posts typically evaporate in seconds and blogs posts can be active for years, engagement isn’t just king—it’s the entire kingdom. Yet many strategies miss the mark. Led by Scott M. Graffius—expert in the temporal dynamics of social media, researcher, author, and international speaker—this session unveils the 2025 edition of his pioneering 'Lifespan (Half-Life) of Social Media Posts' research. Powered by 5M+ posts scraped from APIs, proprietary datasets, and academic goldmines, it decodes the engagement half-life clock ticking over Snapchat, TikTok, X, Facebook, Reddit, Instagram, LinkedIn, podcasts, YouTube, Pinterest, and blogs. Graffius delivers actionable, data-driven tactics to spark engagement and deepen influence—whatever your digital endgame. This is your edge in mastering content lifespan for maximum impact.
Key Learning Objectives for Graffius' Talk
- Decode the Half-Life Edge: Explore refined metrics on how engagement decays across platforms, dissecting the interplay of reach (views) versus impact (engagement) to fine-tune performance analysis.
- Platform-Specific Precision: Leverage new lifespan data to adjust timing and cadence, capitalizing on each channel’s unique rhythm—from X’s rapid churn to Pinterest’s enduring pull—for superior visibility and interaction.
- Amplify Strategic Resonance: Uncover cutting-edge tactics to extend content lifecycles and deepen audience connection, blending agile insights with actionable refinements to push digital outcomes further.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.