Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update

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🔥 Scott M. Graffius periodically updates his Phases of Team Development content. The newest version is here.

2021 Update

Teams (agile or otherwise) go through phases of development, and Dr. Bruce Tuckman established a popular and durable framework on the subject. According to Dr. Tuckman, all phases—Forming, Storming, Norming, Performing, and Adjourning—are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.

Agile project management thought leader, influencer, and author Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness and productivity, as well as the teams' (and their own) success. Graffius updates the content periodically.

He released an updated version of the visual on January 4, 2021. This article features the new version of the Phases of Team Development illustration. Read on for details including information on permission requests and downloadable high-resolution versions of the visual.

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Five Phases of Team Development

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1. Forming

Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning.

Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring that response times are quick.

2. Storming

Traits of Storming include resistance, lack of participation, conflict related to differences of feelings and opinions, competition, high emotions, and starting to move towards group norms.

Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.


3. Norming

Features of Norming include an improved sense of purpose and understanding of goals, higher confidence, improved commitment, team members are engaged and supportive, relief—lowered anxiety, and starting to develop cohesion.

Strategies for this phase include recognizing individual and team efforts, proving opportunities for learning and feedback, and monitoring the ‘energy’ of the team.


4. Performing

Characteristics of Performing include higher motivation, elevated trust and empathy, individuals typically deferring to the team's needs, effective production, consistent performance, and demonstrations of interdependence and self-management (also referred to as self-organization).

Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.

5. Adjourning

Typical traits of Adjourning (also referred to as Transitioning or Mourning) include a shift to process orientation, sadness, recognition of team and individual efforts, and disbanding.

Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations (which may go by
lessons learned, post-project review, retrospective, or another label), providing an opportunity for individual acknowledgments, and celebrating the team's accomplishments—which may involve a party and possibly an after-party.

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As shown, performance fluctuates as teams move through the phases. Review the characteristics to help identify the team's current phase, then apply the corresponding proven strategies to help them advance.

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Permission Requests and Downloadable High-Resolution Versions of 'Phases of Team Development' Illustration

🔥 Scott M. Graffius periodically updates his Phases of Team Development content. The newest version is here.

For permission requests, contact Scott M. Graffius at the email address noted in the image.

High resolution versions of the updated Phases of Team Development image are available at the following links:
here for the JPG file and here for the PNG file.

Citation: Graffius, Scott M. (2021). Phases of Team Development. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. DOI link: https://dx.doi.org/10.13140/RG.2.2.22040.42246.

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Bibliography

Select list of publications

  • Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
  • Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
  • Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
  • Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
  • Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
  • Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NY: The Wall Street Journal.
  • Forbes (2018, April 23). How to Fast-Track Any Team to Success. Forbes. New York, NY: Forbes.
  • Forbes (2012, October 27). How the iPad Mini is Defining Tim Cook’s Apple. Forbes. New York, NY: Forbes.
  • Glover, P. (2012, March 13). Team Conflict: Why It’s a Good Thing. Fast Company. New York, NY: Mansueto Ventures.
  • Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. 
  • Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
  • Kane, G. C. (2014, October 7). Why Your Company is Probably Measuring Social Media Wrong. MIT Sloan Management Review. Cambridge, MA: MIT Sloan Management Review.
  • KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
  • Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
  • Makar, A. (2011, July 13). Lessons Learned in Norming and Performing Team Development Phases. Louisville, KY: TechRepublic.
  • Martinuzzi, B. (2012, June 8). Six Tips Guaranteed to Reduce Workplace Frustrations. New York, NY: American Express Company.
  • Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
  • Mocko, G., & Linnerud, B. (2016). Measuring the Effects of Goal Alignment on Innovative Engineering Design Projects. International Journal of Engineering Education, 32: 55-63.
  • Romanelli, M. (2019, September 11). Teamwork Accelerated. PM Times. Newmarket, Ontario, Canada: Macgregor Communications.
  • Riggs, A. (2020, October 15). Why I Start All My Video Meetings with Collaborative Games (Spoiler: It’s Not Boredom). Amsterdam, the Netherlands: The Next Web (TNW).
  • Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
  • Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
  • Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
  • Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
  • Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
  • Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
  • Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
  • United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: Uni
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About Scott M. Graffius

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Scot founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://www.scottgraffius.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’s multi award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242).

Here's an excerpt from the book: "Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks such as waterfall are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum’s built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage."

With clear and easy to follow instructions, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps you:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow. Get your copy today!

🇦🇺 Australia
🇦🇹 Austria
🇧🇪 Belgium
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇭🇺 Hungary
🇮🇳 India
🇮🇪 Ireland
🇮🇱 Israel
🇮🇹 Italy
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇳🇴 Norway
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 UAE
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962) provides a revealing behind-the-scenes story about an actual successful agile implementation at a global entertainment company.

The award-winning book — a quick (60-90 minute) read — is available in paperback and ebook/Kindle formats in the
United States and around the world. Some links by country follow.


🇦🇺 Australia
🇦🇹 Austria
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇮🇳 India
🇮🇪 Ireland
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 United Arab Emirates
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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The short URL for this article is: bit.ly/teams-21

© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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The Spanish Version of the 'Phases of Team Development' -- 'Fases del Desarrollo del Equipo' -- Now Available

Fases-Del-Desarrollo-Del-Equipo---Scott-M-Graffius---V21101907ES---LR-SQ

For permission requests and high resolution images, see below.

🔥 If you're looking for the English version of the Phases of Team Development content, it's here.

Phases of Team Development

Teams go through phases of development, and Dr. Bruce Tuckman established a popular and durable framework on the subject. According to Dr. Tuckman, all phases—Forming, Storming, Norming, Performing, and Adjourning—are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.

Agile project management thought leader, influencer, and author Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness and productivity, as well as the teams' (and their own) success. Graffius updates the content periodically.

He released a new version of the visual on January 4, 2021. A related article covers the update, bibliography, permission requests, and high-resolution downloadable files of the English version of the visual.

The Spanish version is covered next.

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Downloadable High-Resolution Files of 'Phases of Team Development' Illustration in Spanish

For permission requests to use the 'Fases del Desarrollo del Equipo' visual, contact Scott M. Graffius.

High resolution images of the Fases del Desarrollo del Equipo (Formación, Turbulencia, Normalización, Desempeño, y Disolución) are available at the following links: here for the JPG file and here for the PNG file.

Citation for Spanish version: Graffius, Scott M. (2021). Fases del Desarrollo del Equipo. Digital Object Identifier (DOI): 10.13140/RG.2.2.28150.93765. DOI link: https://dx.doi.org/10.13140/RG.2.2.28150.93765.

Note: Some Spanish-language publications use different words for some of the phases. For example, 'Storming' is translated as 'Turbulencia' — but 'Conflicto' or other alternatives are occasionally used instead.* This article and the related Fases del Desarrollo del Equipo illustration incorporate the selections for phases referenced in the Spanish version of the Project Management Institute's A Guide to the Project Management Body of Knowledge. The five phases in Spanish are: Formación, Turbulencia, Normalización, Desempeño, y Disolución.

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For information on the English version of the Phases of Team Development, visit
here.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over one billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books, workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://www.scottgraffius.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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* As covered above, the five phases in Spanish are: Formación, Turbulencia, Normalización, Desempeño, y Disolución. Alternatives occasionally used by others follow—in italics:

  • Formación (some alternatives used by others include: Constitución, Formando, and Estableciendo)
  • Turbulencia (some alternatives used by others include: Conflicto, Confrontación, Enfrentamiento, Asalt, and Asalto)
  • Normalización (some alternatives used by others include: Normativa, Normativo, Normación, Normas, and Normar)
  • Desempeño (some alternatives used by others include: Ejecución, Rendimiento, Actuación, and Actuar)
  • Disolución (some alternatives used by others include: Clausura, Aplazamiento, Finalización, Terminación, and Suspender)

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The short URL for this article is:
https://bit.ly/esp-1

Posts related to this article are on
ResearchGate, LinkedIn, Twitter, Facebook, and Instagram




© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Bruce Tuckman’s Model (Forming, Storming, Norming, Performing, and Adjourning) is Highly Relevant and Beneficial, But It Doesn’t Please Everyone

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Names and certain identifying details are not included or are redacted (replaced with black rectangles) to respect privacy.

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The Question

Steve Jobs famously said “You can please some of the people some of the time” in response to a tough question at the 1997 Worldwide Developer Conference. The following experience reminded me of that quote.

In a recent workshop on team leadership, a student asked me, “What do you think about
█████████’s disregard of Tuckman’s model?” (Note: The student was referring to a person who's an expert in agile and Scrum. The expert's name is redacted, subsequently referred to as “critic.” His or her stance seems to be the rare exception.) I’m detailing my response here.

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The Background for Context

Bruce Tuckman (Ph.D. in Psychology from Princeton University) conducted extensive research on group dynamics, and he published a related model in 1965. At that time, the model included four phases: forming, storming, norming, and performing. However, Dr. Tuckman subsequently determined that adjourning was so important that he (with Mary Ann Jensen) updated his model in 1977 to add adjourning as the fifth phase. In the context of this discussion, phases and stages may be used interchangeably; and group dynamics is also referred to as group development, team dynamics, and team development.

Dr. Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. Since his related work was published, it has been supported by additional peer-reviewed research. And it has received recommendations and coverage from leading organizations including Google, Harvard Business Review, IEEE, Forbes, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Association for Project Management, Gartner, CIO, Spotify, Imperial College London, RAND Corporation, Princeton University, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.

While Tuckman’s model is durable and relevant, no model is perfect. It can be helpful to understand any concerns or limitations—with an emphasis on any which are independently verifiable and are published in peer-reviewed studies.

I related to the student that there are critics of Tuckman’s model, but that they’re few—and I’m not familiar with criticisms meeting the aforementioned rigor of being independently verifiable with such findings appearing in peer-reviewed studies.

I said, for example, that I was already aware of the critic's stated disregard of Bruce Tuckman’s model. I previously looked into the situation to learn more. My research and findings follow.

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The Research and Findings

In a
█████ communication, the critic said “I never liked ...” referring to Tuckman’s model. He or she went on to state that his or her reason was that “Gersick tested it ...” (Tuckman’s model) and “...it’s not true.” The critic included a link to the paper which was the basis for his or her stance. The link goes to the following paper:

Curtis, B., Walz, D., and Elam, J. (1990, October 1). Studying the Process of Software Design Teams. In:
ISPW '90: Proceedings of the 5th International Software Process Workshop on Experience with Software Process Models, pages 52-53.

The
critic said that “Gersick tested it” and pointed to the paper. However, Gersick is not an author on the paper. Still, I reviewed the content to see what, if anything, the authors (Curtis, Walz, and Elam) said about Tuckman, Tuckman’s model, and/or Gersick. Here’s what I found.

On Tuckman: Tuckman was not mentioned anywhere in the paper.

On Tuckman’s model (a reference to forming, storming, norming, performing, and/or adjourning): The following appears: “Rather than the standard group process of form-storm-norm-perform, Gersick suggested there came a point halfway through a group project where the team faced its lack of progress.”

On Gersick: Gersick was mentioned four times: “Gersick (1988) observed such a point in a study of project teams” and “Rather than the standard group process of form-storm-norm-perform, Gersick suggested there came a point halfway through a group project where the team faced its lack of progress” and “Gersick's model may be more descriptive of temporary teams that are asked to perform tasks out of their area of expertise” and (a reference citation) “Gersick, C.J.G. (1988). Time and Transition in Work Teams: Toward a New Model of Work Development.
Academy of Management Journal, 31 (1), 9-41.”

The
critic said that “Gersick tested it” ... and “...it’s not true.” However, as a summary of the above, Gersick is not the author of the paper, and the authors (Curtis, Walz, and Elam) commented that Tuckman’s model did not seem to work for one project. On that one project, “Rather than ... form-storm-norm-perform ... there came a point halfway through ... where the team faced its lack of progress.” That does not negate Tuckman’s model. While teams typically move through the different phases, it’s entirely possible for a team to face a lack of progress at a given time. Phases don’t progress magically; the phase is a marker of the team’s current progress and effectiveness. The critic said that “Gersick tested it” ... and “...it’s not true.” The research specified by the critic did not state that it tested Tuckman’s model and found it to not be true. The research specified by the critic does not support his or her stand. Nevertheless, I dug deeper.

The above paper by Curtis, Walz, and Elam includes Gersick’s work as a reference. I found and carefully reviewed Gersick’s respective research. Again, it’s: “Gersick, C.J.G. (1988). Time and Transition in Work Teams: Toward a New Model of Work Development.
Academy of Management Journal, 31 (1), 9-41.” I looked to see what Gersick said about Tuckman or his model. Here’s what I discovered.

Tuckman was mentioned five times: “There was no initial ‘storming’ (Tuckman, 1965; Tuckman & Jensen, 1977) in this group” and “First, as Tuckman pointed out in 1965 and others have noted up to the present (Hare, 1976; McGrath, 1986; Poole, 1983b), they offer snapshots of groups at different points in their life-spans but say little about the mechanisms of change” and “Since all teams were doing construction work on their projects during phase 2, similar to ‘performing’ in Tuckman’s (1965) synthesis, it was a time when teams were more similar to both each other and to the traditional model than they were in phase 1” and (a reference citation) “Tuckman, B. 1965. Developmental Sequence in Small Groups.
Psychological Bulletin, 63: 384-399” and (another reference citation) “Tuckman, B., & Jensen, M. 1977. Stages of Small-Group Development. Group and Organizational Studies, 2: 419-427.”

The
critic said that “Gersick tested it” ... and “...it’s not true.” However, as a summary of the above, Gersick did not state that Tuckman’s model was tested and found to not be true. For example, Gersick did not say that there was no storming; rather, it was qualified as “no initial ‘storming.’” Furthermore, and most importantly, Gersick provided the following caveat: “This study must be interpreted with caution. It was hypothesis-generating, not hypothesis-testing; the model is expressly provisional.” According to Gersick, the research did not test or prove anything.

The research—both the paper pointed to by the
critic, and the reference study—does not supply the stated basis for the critic's stance.

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The Conclusion with the Answer

In conclusion, Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. No model is perfect, and it is helpful to understand any concerns or limitations—with an emphasis on any which are independently verifiable and are published in peer-reviewed studies.

My answer to the student’s question
(“What do you think about █████████s disregard of Tuckman’s model?”) was that I diligently reviewed the facts and neither the paper linked to by the critic, nor the other study cited by the paper, support the critic’s assertion that “Gersick tested it ...” (Tuckman’s model) and “...it’s not true.”

Maybe—or maybe not—the critic's view of the model is because of a misunderstanding regarding the research. Or maybe—or maybe not—there's another reason. As Steve Jobs said, “You can please some of the people some of the time.”

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The Phases of Team Development Visual


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🔥 Update: The newest version is here.

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About Scott M. Graffius


ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books (Agile Scrum and Agile Transformation), workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Deloitte, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, Project Management Institute, the IEEE, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, Loughborough University London, and others. Graffius has spoken at 58 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Kingdom, and the United States. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available at
https://www.scottgraffius.com.

Connect with Scott on Twitter, Facebook, and LinkedIn.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_-_Agile_Scrum_-_International_v-22020507-ASG-BLG-LR-SQ

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’s multi award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242).

Here's an excerpt from the book: "Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks such as waterfall are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum’s built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage."

With clear and easy to follow instructions, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps you:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow. Get your copy today!

🇦🇺 Australia
🇦🇹 Austria
🇧🇪 Belgium
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇭🇺 Hungary
🇮🇳 India
🇮🇪 Ireland
🇮🇱 Israel
🇮🇹 Italy
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇳🇴 Norway
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 UAE
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Agile_Transformation_Book_by_Scott_M_Graffius_-_v20220316TYPFIX-LR-SQ

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962) provides a revealing behind-the-scenes story about an actual successful agile implementation at a global entertainment company.

The award-winning book — a quick (60-90 minute) read — is available in paperback and ebook/Kindle formats in the
United States and around the world. Some links by country follow.


🇦🇺 Australia
🇦🇹 Austria
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇮🇳 India
🇮🇪 Ireland
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 United Arab Emirates
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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The short URL for this article is:
https://bit.ly/tckmn

Posts related to this article are on
Twitter and Instagram (via @AgileScrumGuide)




© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Use the Phases of Team Development (Based on Bruce W. Tuckman's Model of Forming, Storming, Norming, Performing, and Adjourning) to Help Teams Grow and Advance: 2022 Update

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott_M_Graffius_-_Phases_of_Team_Development_-_Update_for_2022_-_v22021407-LR

Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF.

For permission requests and high resolution versions of the Phases of Team Development image, see below.


2022 Update


Want happier and more productive teams? Among other things, it takes great leadership. And proven strategies can provide a real edge! That’s where the groundbreaking work by Bruce W. Tuckman — Ph.D. in Psychology from Princeton — comes in.

Tuckman conducted extensive research on group dynamics, and he published a related model in 1965. At that time, the model included four phases: forming, storming, norming, and performing. However, Dr. Tuckman subsequently determined that adjourning was so important that he, with Mary Ann Jensen, updated his model in 1977 to add adjourning as the fifth phase. According to Tuckman, all five phases — Forming, Storming, Norming, Performing, and Adjourning — are necessary for teams to grow, tackle problems, find solutions, plan work, and deliver results.

Tuckman’s model has stood the test of time because it remains highly relevant and beneficial. Since his work was published, it has been supported by additional peer-reviewed research. And it has received recommendations and coverage from leading organizations including Google, Harvard Business Review, IEEE, MIT, Fast Company, NASA, Microsoft, TNW, Project Management Institute, Scrum Alliance, Scrum.org, Gartner, CIO, RAND Corporation, Software Engineering Institute, University of Edinburgh, Cisco, KPMG, Warsaw University of Technology, Software Engineering Institute, DevOps Institute, American Express, SANS Institute, Zurich University, SAP, ViacomCBS, Oxford University, American Management Association, AT&T, University of Southern California, IBM, and many others.

Agile project management practitioner, consultant, award-winning author, international speaker, thought leader, and influencer Scott M. Graffius developed a related custom illustration, Phases of Team Development. It highlights the performance level, characteristics, and proven strategies for each of the five phases. Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other professionals can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' happiness, productivity, and success.

Graffius updates the content periodically. He released an updated version of the visual on February 14, 2022. This article features the newest version of the Phases of Team Development illustration. Read on for details including information on permission requests and downloadable high-resolution versions of the image.

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Five Phases of Team Development

1. Forming

Characteristics of Forming include displaying eagerness, socializing, generally polite tone, sticking to safe topics, unclear about how one fits in, and some anxiety and questioning.

Strategies for this phase include taking the ‘lead,’ being highly visible, facilitating introductions, providing the ‘big picture,’ establishing clear expectations, communicating success criteria, and ensuring response times are quick.

2. Storming

Traits of Storming include some resistance, lack of participation, conflict based on differences of opinions, competition, and high emotions.

Strategies for this phase include requesting and encouraging feedback, identifying issues and facilitating their resolution, normalizing matters, and building trust by honoring commitments.

3. Norming

Features of Norming include purpose and goals are well-understood, more confident, improved commitment, members are engaged and supportive, relief (lowered anxiety), and developing cohesion.

Strategies for this phase include recognizing individual and team efforts, providing learning opportunities and feedback, and monitoring the ‘energy’ of the team.


4. Performing

Characteristics of Performing include high motivation, trust, and empathy; individuals defer to team needs; effectively producing deliverables; consistent performance; and demonstrations of interdependence and self-management.

Strategies for this phase include ‘guiding from the side’ (minimal intervention), celebrating successes, and encouraging collective decision-making and problem-solving.

5. Adjourning

Typical traits of Adjourning (also referred to as Transitioning or Mourning) include potential sadness, recognition of team and individual efforts, and disbanding.

Strategies for this phase include recognizing change, providing an opportunity for summative team evaluations ('lessons learned'), providing an opportunity for individual acknowledgments, and celebrating the team’s accomplishments — which may involve a party and possibly an after-party.

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As shown, performance fluctuates as teams move through the phases. Review the characteristics to help identify the team's current phase, then apply the corresponding proven strategies to help them advance.

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Permission Requests and Downloadable High-Resolution Versions of 'Phases of Team Development' Illustration

To request permission to use the 'Phases of Team Development' visual, contact Scott M. Graffius.

High resolution versions of the Phases of Team Development image are available at the following links:
here for the JPG file and here for the PNG file.

Citation: Graffius, Scott M. (2022). Phases of Team Development. Digital Object Identifier (DOI): 10.13140/RG.2.2.19112.85766. DOI link: https://dx.doi.org/10.13140/RG.2.2.19112.85766.

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Bibliography

Select (partial) list of publications

  • Alford, J. (2019, April 11). Our Co-Production Journey: From Sandpits to Bird Boxes. London, United Kingdom: Imperial College London.
  • Bennett, M., Gadlin, H., & Marchand, C. (2018). Collaboration Team Science: Field Guide. Rockville, MD: National Institutes of Health.
  • Couture, N. (2016, October 27). A Note About Teams. CIO. Boston, MA: International Data Group (IDG).
  • Daly, L. (2002). Identify Your Project Management Team’s Level of Development and Facilitate It to Success. Paper presented at Project Management Institute Annual Seminars and Symposium, San Antonio, TX. Newtown Square, PA: Project Management Institute.
  • Deloitte (2017). Digital Era Technology Operating Models, Volume 2. New York, NY: Deloitte Touche Tohmatsu Limited.
  • Finkelstein, S. (2017, October 29). Why Companies Should Hire Teams, Not Individuals. The Wall Street Journal. New York, NY: The Wall Street Journal.
  • Forbes (2018, April 23). How to Fast-Track Any Team to Success. Forbes. New York, NY: Forbes.
  • Forbes (2012, October 27). How the iPad Mini is Defining Tim Cook’s Apple. Forbes. New York, NY: Forbes.
  • Glover, P. (2012, March 13). Team Conflict: Why It’s a Good Thing. Fast Company. New York, NY: Mansueto Ventures.
  • Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, CA: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. 
  • Jovanovic, M., Mesquida, A., Radaković, N., & Mas, A. (2016). Agile Retrospective Games for Different Team Development Phases. Journal of Universal Computer Science, 22: 1489-1508.
  • Kane, G. C. (2014, October 7). Why Your Company is Probably Measuring Social Media Wrong. MIT Sloan Management Review. Cambridge, MA: MIT Sloan Management Review.
  • KPMG (2017). The Digital Fund, Season 2. Amstelveen, Netherlands: KPMG International.
  • Madden, D. (2019, May 19). The Four Stages of Building a Great Team – and the One Where Things Usually Go Wrong. Inc. Magazine. New York, NY: Inc. Magazine.
  • Makar, A. (2011, July 13). Lessons Learned in Norming and Performing Team Development Phases. Louisville, KY: TechRepublic.
  • Martinuzzi, B. (2012, June 8). Six Tips Guaranteed to Reduce Workplace Frustrations. New York, NY: American Express Company.
  • Microsoft (2019, June 15). Is the Latest Technology the Key to Your Team’s Success, or is There Something Else? Microsoft Developer Support. Accessed at: https://devblogs.microsoft.com/premier-developer/is-the-latest-technology-the-key-to-your-teams-success-or-is-there-something-else. Redmond, WA: Microsoft.
  • Mocko, G., & Linnerud, B. (2016). Measuring the Effects of Goal Alignment on Innovative Engineering Design Projects. International Journal of Engineering Education, 32: 55-63.
  • Romanelli, M. (2019, September 11). Teamwork Accelerated. PM Times. Newmarket, Ontario, Canada: Macgregor Communications.
  • Riggs, A. (2020, October 15). Why I Start All My Video Meetings with Collaborative Games (Spoiler: It’s Not Boredom). Amsterdam, the Netherlands: The Next Web (TNW).
  • Rowley, D., & Lange, M. (2007). Forming to Performing: The Evolution of an Agile Team. IEEE Computer Society Proceedings. Agile 2007, 1: 408-414.
  • Scrum Alliance (2020). Learning Objectives Examples. Denver, CO: Scrum Alliance.
  • Sakpal, M. (2020, March 3. Learn How to Debunk These Five Restructuring Myths. Stamford, CT: Gartner, Inc.
  • Stern, S. (2018, September 26). Is Your Team Working the Rory Underwood Way? Financial Times. London, United Kingdom: The Financial Times, a Nikkei Company.
  • Telford, R. (2013, June 4). This is Where It Gets Interesting. Armonk, NY: International Business Machines (IBM) Corporation.
  • Tuckman, B. W. (1965). Developmental Sequence in Small Groups. Psychological Bulletin, 63: 384-399.
  • Tuckman, B. W., & Jensen, M. A. C. (1977). Stages of Small-Group Development Revisited. Group and Organizational Studies, 2 (4): 419-427.
  • United States Army (2015). Innovative Learning: A Key to National Security. Washington, DC: United States Army.
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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from his books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Zurich University of Applied Sciences, and others. Graffius has spoken at 67 conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Thinkers360 named Graffius a global top
thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

His full bio is available
here.

Connect with Scott on Twitter, Facebook, and LinkedIn.

Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_-_Agile_Scrum_-_International_v-22020507-ASG-BLG-LR-SQ

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’s multi award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242).

Here's an excerpt from the book: "Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks such as waterfall are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum’s built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage."

With clear and easy to follow instructions, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps you:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow. Get your copy today!

🇦🇺 Australia
🇦🇹 Austria
🇧🇪 Belgium
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇭🇺 Hungary
🇮🇳 India
🇮🇪 Ireland
🇮🇱 Israel
🇮🇹 Italy
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇳🇴 Norway
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 UAE
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

Scott_M_Graffius_-_Agile_Scrum_-_Innovate_-_v22020707-SG-BLG-LR-SQ

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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Agile_Transformation_Book_by_Scott_M_Graffius_-_v20220316TYPFIX-LR-SQ

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962) provides a revealing behind-the-scenes story about an actual successful agile implementation at a global entertainment company.

The award-winning book — a quick (60-90 minute) read — is available in paperback and ebook/Kindle formats in the
United States and around the world. Some links by country follow.


🇦🇺 Australia
🇦🇹 Austria
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇮🇳 India
🇮🇪 Ireland
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 United Arab Emirates
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

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This story was simultaneously published here and at https://AgileScrumGuide.com and https://Exceptional-PMO.com.

The short URL for this article is:
https://bit.ly/teams-2022

© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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'Phases of Team Development' by Scott M. Graffius Featured by Hasso Plattner Institute

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Phases of Team Development by Scott M Graffius Featured by Hasso Platttner Institute HPI - LR-BLG

Want to download this article as a PDF so you can easily take action on it later? Click here to download this article as a PDF.

The Hasso Plattner Institute (Hasso-Plattner-Institut für Digital Engineering GmbH), abbreviated HPI, a German information technology institute and faculty of the University of Potsdam, featured content by Scott M. Graffius —
Graffius, Scott M. (2021). Phases of Team Development. Los Angeles, California: Scott M. Graffius. Digital Object Identifier (DOI): 10.13140/RG.2.2.22040.42246. — in HPI’s presentation, Scalable Software Engineering (WS 2021/22).

The now-current 2022 version of the Phases of Team Development visual is
here.


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About Scott M. Graffius

ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Deloitte, EY, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, English Institute of Sport, Ford, Qantas, Atlassian, Wrike, National Academy of Sciences, United States Department of Energy, United States Army, United States National Park Service, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Warsaw University of Technology, Zurich University of Applied Sciences, and others. Graffius has delighted audiences with talks and workshops on technology leadership and agile project, program, portfolio, and PMO management at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on Twitter, Facebook, and LinkedIn.


Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_-_Agile_Scrum_-_International_v-22020507-ASG-BLG-LR-SQ

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott M. Graffius’s multi award-winning book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242).

Here's an excerpt from the book: "Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive. Traditional development and delivery frameworks such as waterfall are often ineffective. In contrast, Scrum is a value-driven agile approach which incorporates adjustments based on regular and repeated customer and stakeholder feedback. And Scrum’s built-in rapid response to change leads to substantial benefits such as fast time-to-market, higher satisfaction, and continuous improvement—which supports innovation and drives competitive advantage."

With clear and easy to follow instructions, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps you:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow. Get your copy today!

🇦🇺 Australia
🇦🇹 Austria
🇧🇪 Belgium
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇭🇺 Hungary
🇮🇳 India
🇮🇪 Ireland
🇮🇱 Israel
🇮🇹 Italy
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇳🇴 Norway
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 UAE
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

Scott_M_Graffius_-_Agile_Scrum_-_Innovate_-_v22020707-SG-BLG-LR-SQ

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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Agile_Transformation_Book_by_Scott_M_Graffius_-_v20220316TYPFIX-LR-SQ

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962) provides a revealing behind-the-scenes story about an actual successful agile implementation at a global entertainment company.

The award-winning book — a quick (60-90 minute) read — is available in paperback and ebook/Kindle formats in the
United States and around the world. Some links by country follow.


🇦🇺 Australia
🇦🇹 Austria
🇧🇷 Brazil
🇨🇦 Canada
🇨🇿 Czech Republic
🇩🇰 Denmark
🇫🇮 Finland
🇫🇷 France
🇩🇪 Germany
🇬🇷 Greece
🇮🇳 India
🇮🇪 Ireland
🇯🇵 Japan
🇱🇺 Luxembourg
🇲🇽 Mexico
🇳🇱 Netherlands
🇳🇿 New Zealand
🇪🇸 Spain
🇸🇪 Sweden
🇨🇭 Switzerland
🇦🇪 United Arab Emirates
🇬🇧 United Kingdom
🇺🇸 United States

🌏 More countries

black_spacer_lr_sq_v3

The short URL for this article is:
https://bit.ly/hpi-2022



© Copyright 2022 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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