Talk at Techstars Startup Week in the Inland Empire on October 4, 2018

I had the pleasure of speaking to a highly-engaged audience of startups and others in the entrepreneurial community at the Techstars Startup Week in the Inland Empire on Thursday, October 4th. My talk was on agile project management. It covered Scrum—including the roles, responsibilities, tools, and techniques unique to the framework—with a focus on best practices and top factors in typical successful implementations. Benefits such as rapid adaptation to change, fast time-to-market, and continuous improvement were incorporated in the talk as well.
Thank you to everyone who attended the event. Special thanks to Steve Massa and all of the conference organizers, Michael Ring for managing the control booth/ops in the theater, and Lara Phillips for the excellent photographs of the event.
Here's the link to the home page for the Techstars Startup Week conference: https://ie.startupweek.co.

© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

AGILE TRANSFORMATION Snags Additional Awards from BookAuthority; Trailer Updated

Soon after Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change was released earlier this year, BookAuthority named the ebook/Kindle format of the publication a winner in multiple categories, including Best Scrum Ebooks of All Time. Agile Transformation is also available in print, and BookAuthority recently honored the paperback as a winner in multiple categories, including Best Project Management Books of All Time. Thank you to BookAuthority for the recognition! The short (30-second) trailer for the book was updated to highlight the two awards listed above. Details and the refreshed trailer are available here: https://www.facebook.com/AgileTransformationBook/videos/450537145587506/. You’re invited to check them out.

About Author Scott M. Graffius

Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, speaker, and author. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott and his award-winning book on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was published in April 2019. BookAuthority named it one of the best new books on Scrum. Scott regularly speaks at conferences and other events around the world.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About BookAuthority
BookAuthority curates the books recommended by the world's most successful CEOs, business leaders, and domain experts such as Elon Musk, Warren Buffett, Sheryl Sandberg, and David Allen. Only the very best books are featured on BookAuthority. To keep BookAuthority's site objective and unbiased, ratings are calculated purely based on data. BookAuthority uses a proprietary technology to identify and rate the best nonfiction books, using dozens of different signals, including public mentions, recommendations, ratings, sentiment, popularity and sales history. BookAuthority does not accept requests to feature books, nor does BookAuthority conduct business with publishers or authors. BookAuthority has been featured on CNN, Forbes and Inc. The preceding information is based on content from BookAuthority.org.

© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Scott M. Graffius Delivered 40 Talks and Workshops Across 17 Countries in 2021

In 2021, Scott M. Graffius delivered 40 dynamic and engaging talks and workshops across 17 countries. His sessions spanned leadership, technical project management (inclusive of agile, waterfall, and hybrid approaches to project, program, portfolio, and PMO management), and strategic and business management. He incorporated everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provided audiences with practical information they can use. His engagements were highly rated by attendees and event organizers alike.
Here's an abridged list his 40 sessions in 2021 (most recent shown first):
- 🇺🇸 | Private event
- 🇺🇸 | Private event
- 🇺🇸 | DevOps Experience 2021 Conference
- 🇦🇲 | Frug'Agile Conference Armenia 2021
- 🇺🇸 | Private event
- 🇺🇸 | IEEE Day 2021
- 🇧🇷 | Private event
- 🇬🇧 | BSides Newcastle England 2021 InfoSec Conference
- 🇺🇸 | Private event
- 🇧🇷 | Agile Trends Gov Conference 2021
- 🇺🇸 | Private event
- 🇭🇰 | Private event
- 🇺🇸 | Florida Suncoast Chapter of the Project Management Institute
- 🇺🇸 | Private event
- 🇺🇸 | Central Virginia Chapter of the Project Management Institute
- 🇸🇪 | Private event
- 🇱🇹 | DevOps Pro Europe 2021 Conference
- 🇺🇸 | Southwest Virginia Chapter of the Project Management Institute
- 🇬🇧 | Private event
- 🇱🇺 | Luxembourg Chapter of the Project Management Institute
- 🇬🇧 | Private event
- 🇺🇸 | Monterey Bay Chapter of the Project Management Institute
- 🇦🇺 | Private event
- 🇳🇿 | New Zealand Chapter of the Project Management Institute
- 🇮🇪 | Private event
- 🇺🇸 | Southern Nevada Chapter of the Project Management Institute
- 🇺🇸 | California Institute of Advanced Management
- 🇦🇺 | Private event
- 🇬🇧 | Scottish Summit 2021
- 🇫🇮 | Finland Chapter of the Project Management Institute
- 🇨🇦 | ConFoo Developer Conference 2021
- 🇺🇸 | Private event
- 🇨🇿 | DevConf.CZ 2021 Conference
- 🇺🇸 | Private event
- 🇺🇸 | California Inland Empire Chapter of Project Management Institute
- 🇺🇸 | Private event
- 🇩🇪 | Private event
- 🇺🇸 | Alaska Chapter of the Project Management Institute
- 🇺🇸 | North Alabama Chapter of Project Management Institute
- 🇳🇱 | Netherlands Chapter of the Project Management Institute
Visit here for detailed listings, videos (where available), testimonials, and more.

About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Graffius's books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Loughborough University London, Zurich University of Applied Sciences, and others. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.
Graffius is the founder, CEO, and principal consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.
A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’s first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, MobileAppDaily, Innovation Management, the PM World Journal, NASSCOM, Software Quality Management, Nimble Ways, Business Application Monitoring, Learning Solutions, Innovation Ecosystem Metrics, DZone, Innovation Project Management (by Dr. Harold Kerzner), TopDevs, NHD Podcast, and others.
Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.
Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds eight professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.
Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements include 59 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. For details, visit the public speaker section of his website here.
He resides in Los Angeles, California.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

The short link for this article is: https://bit.ly/40-in-2021
The short link for a related post on LinkedIn is: https://bit.ly/21-in
© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

‘Innovation Project Management’ (Second Edition) Features Content from Scott M. Graffius on Agile and Innovation

Click here to download this article as a PDF.
Content from Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) heads up the Agile Innovation section of the second edition of Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner. A view is shown below.


About Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner
The following information includes excerpts from the product description provided by the publisher.
The newly revised second edition of Innovation Project Management offers tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.
The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.
The second edition has exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego.
Some of the ideas discussed in Innovation Project Management include:
- Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development.
- Identifying core competencies using strengths, weaknesses, opportunities, and threats (SWOT) analysis and nondisclosure and confidentiality agreements.
- Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases.
- Measuring intangible assets, customer/user/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value.
- With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.
To learn more, visit here.



About Scott M. Graffius

Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.
His full bio is available here.
Connect with Scott on:


About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow instructions, the multi award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States

#Agile #Agility #AgileCoach #AgileInnovation #AgileProjectManagement #AgileScrumGuide #Business #Change #Collaboration #CompetitiveAdvantage #ContinuousImprovement #Development #HaroldKerzner #Innovation #InnovationManagement
#InnovationProjectManagement #Kerzner #Leadership #NPD #OrganizationalDevelopment #ProductDevelopment #ProjectManagement #ProjectManagement #ProjectManager #Scrum #ScrumMaster #SDLC #Stakeholders #Tech #Technology
The short URL for this article is: https://bit.ly/innov-23
© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book


Insights from Scott M. Graffius in New Book on Technology Management
Scott M. Graffius' award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book is featured on AgileScrumGuide.com, which also provides news, tips, and resources on Agile and Scrum.
The Agile Project Management chapter in the new book, Managing Information Technology (Second Edition), draws on Scott M. Graffius’ insights published on AgileScrumGuide.com regarding the potentially shippable product increment (PSPI) and the minimum viable product (MVP) approach.
As shown, Graffius is listed in the references section of Managing Information Technology (Second Edition).


About Managing Information Technology (Second Edition)
The following is a synopsis of the 2024 book based on information on Amazon.
Taking the fundamental principles of IT service management and best practices in project management (including agile), Managing Information Technology (Second Edition) offers a single, seamless reference for IT managers and others involved or interested in the profession. Authors Francisco Castillo and Korina Monoso leveraged their considerable industry experience in informing readers how to apply the information conveyed in the book into the workplace.
The book is available in digital and print formats.
Visit the publisher’s website to learn more.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book, and content on AgileScrumGuide.com, are copyright © Scott M. Graffius. Managing Information Technology (Second Edition) cover image and content are the property of Springer, the editors, or the authors.





About Scott M. Graffius

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an Agile project management expert practitioner, consultant, creator, multi-award-winning author, and international public speaker.
He's generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he's served. Businesses and industries range from consumer products to advanced technology (including AI and R&D), e-commerce, music, streaming/OTT video, television, film, video games, financial services, government, and more.
Graffius and content from his books (Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change), talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities around the world. Examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Broadcom, Cisco, Deimos Aerospace, DevOps Institute, EU's European Commission, Ford Motor Company, Hasso Plattner Institute Germany, IEEE, Johns Hopkins University, London South Bank University, Microsoft, National Academy of Sciences, New Zealand Government, Oracle, Project Management Institute, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Warsaw University of Technology, Yale University, Zurich University of Applied Sciences, and many others.
He delights audiences around the world with dynamic and engaging talks and workshops. He's presented sessions at 91 conferences and other events across 25 countries. Visit here to learn more and here to ask Scott to speak at your event.



About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States

About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States


How to Cite This Article
Graffius, Scott M. (2024, September 2). Agile Project Management: Insights from Scott M. Graffius in ‘Managing Information Technology’ Book. Available at: https://scottgraffius.com/blog/files/mit2.html.


Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

A PDF of this article is (coming soon)
The short link for this article is (coming soon)
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.

Agile for Unicorns: 7 Keys to Thrive; Scott M. Graffius’ Workshop

Graffius, S. M. (2025, June 16). Agile for Unicorns: 7 Keys to Thrive; Scott M. Graffius’ Workshop. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29602.49608

Introduction
Scott M. Graffius—a globally recognized technology leader, award-winning author, and sought-after international speaker—has inspired audiences at conferences and other events across 25 countries. In his 94th session, “Agile for Unicorns,” delivered on 16 June 2025, he unveiled powerful strategies for privately-held startups valued at $1 billion or more to thrive in high-stakes environments. This article shares select highlights from that transformative session, while the complete set of detailed strategies and actionable guidance is available through his workshop.
Unicorns—private startups valued at $1 billion or more—face unique challenges in applying Agile. While Agile’s core values remain essential, the high-stakes world of unicorns—characterized by rapid growth, constant change, and intense investor pressure—demands tailored approaches. To succeed, unicorns must adapt Agile principles to their dynamic environment without compromising its core values.
Unicorns Must Tailor Their Agile Implementation Across Seven Areas for Maximum Impact
✅ 1. Hypergrowth Dynamics
Unicorns typically operate in a hypergrowth environment, where:
- Teams scale rapidly,
- Product lines expand quickly, and
- Market demands shift frequently.
Why it matters: Agile implementations can falter under rapid expansion. For example, a unicorn doubling its engineering team in six months may outgrow Scrum. To stay effective, Agile must scale quickly—using frameworks like Scrum of Scrums, SAFe, or other models—while avoiding bureaucracy that stifles innovation.
✅ 2. Innovation vs. Execution Balance
Agile prioritizes iterative delivery, but unicorns must balance relentless innovation with:
- Delivering reliable product updates, and
- Meeting board and investor expectations for growth and stability.
Why it matters: Unicorns often need hybrid approaches—blending Agile with Lean Startup or Design Thinking—to balance creativity with consistent execution. Innovation cannot come at the cost of stability, and vice versa.
✅ 3. Distributed and Multidisciplinary Teams
As unicorns grow, they often become globally distributed with cross-functional teams spanning:
- Engineering,
- Product, and
- Marketing,
- And more.
Why it matters: Agile ceremonies and tools must adapt to and support distributed teams. Implement asynchronous standups, timezone-aware planning, and collaborative virtual kanban boards to stay aligned. Prioritize culture, trust, and clarity to bridge distances.
✅ 4. Founder-Driven Culture
Many unicorns are deeply influenced by their founders, who may be visionary but resistant to processes.
Why it matters: Agile must resonate with the founder’s vision. Agile isn’t about enforcing processes; it’s about amplifying innovation and customer focus. Leaders and coaches must frame Agile as a catalyst for speed and creativity, or it risks being dismissed as bureaucratic red tape.
✅ 5. Technical Debt Accumulation
Speed often wins in the early days. But fast delivery can leave behind a trail of:
- Technical debt,
- Fragile architectures, and
- Lack of scalability.
Why it matters: Teams must integrate regular refactoring, solid Definition of Done criteria, and other best practices to maintain sustainable velocity. Agile isn't just about just speed; it's about sustaining a good pace and going far.
✅ 6. Constant Change (Teams, Tools, Markets)
High turnover, rapid team scaling, evolving markets, and tool churn can mean:
- Frequent reorganizations,
- Goal pivots, and
- Shifting team dynamics.
Why it matters: Agile frameworks must be resilient to flux. Use modular team structures, continuous backlog refinement, and flexible planning cadences. The goal is stability within change, not avoidance of change.
✅ 7. Metrics and Outcomes Obsession
Unicorns are usually data-obsessed and under constant pressure to demonstrate business impact.
Why it matters: Agile teams should align sprint goals with measurable outcomes—not just story points. Track metrics like:
- Experimentation velocity (e.g., A/B test frequency),
- Conversion uplift (e.g., user sign-up rates),
- Time-to-market (e.g., feature release cycles), and
- Customer retention (e.g., churn rate).
Delivering business value must become a shared goal across all Agile teams.
Conclusion
Agile isn’t just possible in unicorns—it’s essential. But thriving at scale requires a tailored and evolved approach for:
- Scale without rigidity;
- Fast without chaos;
- Vision-aligned, yet customer-driven; and
- Disciplined, but never at the expense of innovation.
Unicorns should be resilient, adaptable, and strong enough to withstand storms while supporting rapid, towering growth. Want to supercharge your unicorn’s agility? Bring in Scott M. Graffius for his “Agile for Unicorns” interactive workshop and unlock:
- Actionable insights to enhance team performance;
- Tailored tools for sustainable, scalable agility; and
- A visionary roadmap to align strategy and innovation with execution.
Complete a speaker engagement request form or email Graffius.


More
Continue reading for:
- Scott M. Graffius has Delivered Talks and Workshops at 84 Conferences and Other Events Across 25 Countries,
- About Scott M. Graffius,
- How to Cite This Article,
- and more.

Scott M. Graffius has Delivered Talks and Workshops at 84 Conferences and Other Events Across 25 Countries
Scott M. Graffius—a globally recognized technology leader, award-winning author, and sought-after international speaker—has inspired audiences at conferences and other events. Including his “Agile for Unicorns” workshop on 16 June 2025, he's delivered 94 sessions across 25 countries.

The 25 countries include: Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States.

His 94 sessions are detailed here and summarized next (most recent shown first).
- 🇺🇸 Private event
- 🇺🇸 Private event
- 🇺🇸 Private event
- 🇱🇹 DevDays Europe 2024 Conference
- 🇦🇪 Private event
- 🇫🇷 Private event
- 🇫🇮 W Love Games International Video Game Development Conference - Helsinki
- 🇬🇧 Conf42 Quantum Computing Conference
- 🇺🇸 Private event
- 🇺🇸 DevOps Institute's SKILup Day
- 🇳🇴 Private event
- 🇦🇺 Private event
- 🇺🇸 Private event
- 🇷🇴 Private event
- 🇦🇺 Private event
- 🇺🇸 Private event
- 🇺🇸 Private event
- 🇨🇭 DevOpsDays Geneva Conference
- 🇺🇸 Private event
- 🇺🇸 Microsoft 365 Virtual Marathon Conference
- 🇨🇦 BSides Vancouver Cybersecurity Conference
- 🇺🇸 Private event
- 🇳🇵 Agile Nepal Conference
- 🇺🇸 D.C. Cybersecurity Professionals
- 🇮🇪 Ireland Chapter of PMI
- 🇬🇷 Greece Chapter of PMI
- 🇺🇸 California Inland Empire Chapter of PMI
- 🇬🇧 Private event
- 🇭🇺 Budapest Chapter of PMI
- 🇦🇺 Private event
- 🇺🇸 Private event
- 🇩🇪 Microsoft Teams Community Day
- 🇺🇸 Delaware Valley Chapter of PMI
- 🇦🇪 UAE Chapter of PMI
- 🇺🇸 Private event
- 🇺🇸 Private event
- 🇺🇸 DevOps Experience Conference
- 🇦🇲 Frug'Agile Conference Armenia
- 🇺🇸 Private event
- 🇺🇸 IEEE Day
- 🇧🇷 Private event
- 🇬🇧 BSides Newcastle England InfoSec Conference
- 🇺🇸 Private event
- 🇧🇷 Agile Trends Gov Conference
- 🇺🇸 Private event
- 🇭🇰 Private event
- 🇺🇸 Florida Suncoast Chapter of PMI
- 🇺🇸 Private event
- 🇺🇸 Central Virginia Chapter of PMI
- 🇸🇪 Private event
- 🇱🇹 DevOps Pro Europe Conference
- 🇺🇸 Southwest Virginia Chapter of PMI
- 🇬🇧 Private event
- 🇱🇺 Luxembourg Chapter of the Project Management Institute
- 🇬🇧 Private event
- 🇺🇸 Monterey Bay Chapter of PMI
- 🇦🇺 Private event
- 🇳🇿 New Zealand Chapter of PMI
- 🇮🇪 Private event
- 🇺🇸 Southern Nevada Chapter of PMI
- 🇺🇸 California Institute of Advanced Management
- 🇦🇺 Private event
- 🇬🇧 Scottish Summit
- 🇫🇮 Finland Chapter of PMI
- 🇨🇦 ConFoo Developer Conference
- 🇺🇸 Private event
- 🇨🇿 DevConf.CZ Conference
- 🇺🇸 Private event
- 🇺🇸 California Inland Empire Chapter of PMI
- 🇺🇸 Private event
- 🇩🇪 Private event
- 🇺🇸 Alaska Chapter of the PMI
- 🇺🇸 North Alabama Chapter of PMI
- 🇳🇱 Netherlands Chapter of PMI
- 🇺🇸 Private event
- 🇮🇳 Microsoft M365 Saturday Coimbatore Conference
- 🇬🇷 IT Pro Dev Connections Conference
- 🇮🇳 Microsoft Azure Community Conference
- 🇺🇸 Private event
- 🇫🇷 Private event
- 🇺🇸 Los Angeles Chapter of PMI
- 🇺🇸 Private event
- 🇬🇧 Private event
- 🇬🇧 Private event
- 🇨🇦 Project World / Business Analyst World
- 🇺🇸 Private event
- 🇺🇸 California Inland Empire Chapter of PMI
- 🇺🇸 Techstars Startup Week Conference
- 🇺🇸 California Central Valley Chapter of PMI
- 🇺🇸 Private event
- 🇺🇸 California Inland Empire Chapter of PMI
- 🇺🇸 California Central Coast Chapter of PMI
- 🇺🇸 Los Angeles Chapter of PMI
- 🇬🇧 Private event
Graffius uses everyday language and vibrant custom content to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.
Committed to giving back, Graffius delivers a set amount of work pro bono (no charge) to non-profits and charities.
Visit https://scottgraffius.com/publicspeaker.html for details, including a listing of prior and upcoming engagements, testimonials, his rate card, booking information, and more.
Booking inquiries: Complete a speaker engagement request form or email Graffius.

About Scott M. Graffius

Scott M. Graffius is an AI, Agile, and Project Management/PMO leader, researcher, author, and speaker. Along the way, he spearheaded initiatives that have generated over $2.3 billion in impact for organizations across tech, entertainment, finance, healthcare, and beyond. The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
- Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. To date, Graffius has conducted 94 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- Practice Standard for Work Breakdown Structures—Second Edition.
- A Guide to the Project Management Body of Knowledge—Sixth Edition.
- The Standard for Program Management—Fourth Edition.
- The Practice Standard for Project Estimating—Second Edition.
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft

Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
The 2025 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms

Graffius is also an authority on temporal dynamics on social media platforms. His 'Lifespan (Half-Life) of Social Media Posts' research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities such as the Center for Direct Marketing, Fast Company, GoDaddy, Pinterest Inc., and PNAS, among others, his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2025 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Thought Leader | Public Speaker | Agile Protocol Book | Agile Scrum Book | Agile Transformation Book | Blog | Photo | X | LinkedIn | Email













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How to Cite This Article
Graffius, S. M. (2025, June 16). Agile for Unicorns: 7 Keys to Thrive; Scott M. Graffius’ Workshop. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29602.49608

Digital Object Identifier (DOI)
https://doi.org/10.13140/RG.2.2.29602.49608

Content Acknowledgements
"Agile for Unicorns" is ™️ and © Scott M. Graffius.
Names, marks, and content are the property of their respective owners.

Top 5 Hashtags
#Agile
#Unicorns
#AgileForUnicorns
#Startups
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Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Update on 9 September 2025
This article includes: "The goal is stability within change, not avoidance of change." Here's additional information on that excerpt.
"The goal is stability within change, not avoidance of change" means that success isn’t about trying to freeze things in place or avoid change altogether. It’s about maintaining steadiness and focus while change is happening. Stability here doesn’t mean everything stays the same. It means adaptation and progress can occur without losing balance. That’s important because in today’s world, change is constant. Markets shift. Technology evolves. Customer needs change. The organizations that thrive are the ones that build flexibility into their way of working. In practice, that involves strong foundations (such as clear values and goals) combined with adaptable processes and mindsets (such as iterative planning and built-in feedback loops), enabling resilience in the face of whatever comes next.

Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Book on Generative and Agentic AI Cites Scott M. Graffius' Work on AI

Graffius, S. M. (2026, June 26). Book on Generative and Agentic AI Cites Scott M. Graffius' Work on AI. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.24573.32488
Scott M. Graffius helps organizations achieve breakthrough performance and generate billions in business value through his leadership. Graffius and his work in AI, Agile, teamwork tradecraft (both human teams and human-AI teams, including the "exotic team dynamics" which emerge with advanced AI), and temporal dynamics in social media have been featured, cited, and used by leading businesses, professional associations, government agencies, universities, publications, media outlets, and others around the world. Examples include:
- Adobe
- American Management Association
- Bayer
- Boston Consulting Group (BCG)
- Boston University
- Cisco
- École Polytechnique Fédérale de Lausanne
- Ford
- Gartner
- GoDaddy
- Government of Canada
- Harvard Medical School
- Hasso-Plattner-Institut für Digital Engineering GmbH
- IEEE
- Innovation Project Management
- Johns Hopkins University
- Maximizing LinkedIn for Business Growth
- Microsoft
- MSN
- National Academy of Sciences
- Oracle
- Pinterest Inc.
- Project Management Institute
- Tufts University
- UK Sports Institute
- University of California, San Diego (UC San Diego)
- U.S. Tennis Association
- Verizon
- Yale University
- among many others.
That list now includes Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups Into Success Stories, published by NuovoNova Ltd. and authored by Marc Stanford and Carl Vincent Sutton. The book cites Graffius' article, "AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success." Excerpts are shown below.

About the authors of the book: Marc Stanford holds an MSc in Advanced Computer Science and a PhD in Natural Language Processing and has spent more than a decade exploring the transformative potential of AI technologies. Carl Vincent Sutton is a financial expert with an MBA in Investment Management and a Master of Finance in Asset Management. His career in global equity markets included rising from stockbroker to board member, most recently serving as Vice President in the Private Equity and Hedge Fund division of a U.S. investment bank.
Their book explores how generative AI and agentic AI are transforming retail and logistics by enabling personalized shopping experiences, real-time demand forecasting, supply chain optimization, and logistics automation that reduces costs and delivery times. It features case studies drawn from Walmart, Home Depot, Alibaba, Tesco, DHL, FedEx, and other companies.
Graffius' "AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success" was informed by his work on AI projects as well as research and coverage from DARPA, Exceptional Agility, IBM, IEEE, Intel, MIT, Microsoft, Nvidia, Samsung, Software Engineering Institute, Stanford University, United States Artificial Intelligence Institute, and others. The piece covers the significance of well-rounded AI teams, highlighting that both soft and technical skills are critical to success. Communication, collaboration, and leadership are a few examples of soft skills (also known as core skills, interpersonal skills, people skills, power skills, or transferable skills). AI frameworks, data science, and algorithms are a few examples of technical skills (sometimes called hard skills). Graffius wrote, "AI is a team sport that thrives on the confluence of soft skills and technical skills. By recognizing and embracing this synergy, organizations can unlock the full potential of AI, delivering innovative solutions that address real-world challenges and have a positive impact on the world."
The inclusion of Graffius' work in Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups Into Success Stories underscores the practical relevance of his research for entrepreneurs, executives, and other leaders building AI-enabled organizations. Links to the book and to Graffius' AI-related publications are provided in the bibliography below.
Scott M. Graffius has generated over $2.51 billion in business value for Fortune 500 companies and other organizations around the world. Put that track record to work for you. For speaking engagements, use the request form; for other inquiries, email him.
Bibliography
Graffius, S. M. (n.d.). Articles Index. ScottGraffius.com. https://scottgraffius.com/articles-index.html
Graffius, S. M. (n.d.). Exotic Team Dynamics. ScottGraffius.com. https://scottgraffius.com/exotic-team-dynamics.html
Graffius, S. M. (2023, May 1). AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success. ScottGraffius.com. https://www.scottgraffius.com/blog/files/successful-ai-teams.html
Graffius, S. M. (2025, August 8). Exotic Team Dynamics: The New Frontier of Human–AI Collaboration. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.18048.49921
Graffius, S. M. (2025, August 22). Scott M. Graffius Premieres His New "Exotic Team Dynamics: Human-AI Collaboration" Talk at Corporate Event in Las Vegas. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.34380.07047
Graffius, S. M. (2025, October 29). Definitions of Advanced AIs: Agentic, Autonomous, and Autopoietic. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.10025.66402
Graffius, S. M. (2025, November 19). Lessons from Unhinged AI in Fiction: What Rogue AIs in Sci-Fi Storytelling Reveal. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29673.35687
Graffius, S. M. (2025, November 21). Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.21284.74882
Graffius, S. M. (2025, November 21). This is What Happens When Advanced AI Joins Your Team [Presentation]. Corporate event, Paris, France.
Graffius, S. M. (2025, December 1). Beep Beep! Why Wile E. Coyote Is the Patron Saint of AI Failure. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.35578.15048
Graffius, S. M. (2025, December 9). A Data-Driven Analysis of the Evolution of Project Management: Tasks, Trends, and AI. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.25079.28328
Graffius, S. M. (2025, December 25). Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic [Video]. YouTube. https://www.youtube.com/watch?v=DtGgD-0gcv8
Graffius, S. M. (2026, January 3). Scott M. Graffius' Phases of Team Development - Applied to Human Teams and Human-AI Teams: 2026 Update. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.18184.89601
Graffius, S. M. (2026, March 23). Human-AI Teamwork: Master the Exotic Team Dynamics That Emerge When Collaborating with Advanced AI — Or Be Outplayed. ScottGraffius.com. https://scottgraffius.com/blog/files/human-ai-teamwork-master-the-emergent-exotic-team-dynamics-or-be-outplayed.html
Graffius, S. M. (2026, June 22). L'avenir du Travail et de l'IA Avancée / Future of Work and Advanced AI. ScottGraffius.com. https://scottgraffius.com/blog/files/lavenir-du-travail-et-de-lia-avancee.html
Mercier, C. (2026, April 8). Life Sciences & M&A | Industry Intelligence [LinkedIn article]. https://www.linkedin.com/pulse/life-sciences-ma-industry-intelligence-caroline-mercier-hcxue/
Patel, K. (2026, February 7). What is agentic reasoning? Learn Agentic. https://learnagentic.substack.com/p/what-is-agentic-reasoning
Skywork AI. (n.d.). AI team development stages. https://skywork.ai/slide/en/ai-team-development-stages-2033809730980769792
Stanford, M., & Sutton, C. V. (2025). Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups into Success Stories. NuovoNova Ltd.
TheAssistant. (2026, March 2). Les 5 Phases de Développement d'une Équipe (Modèle de Tuckman) : Guide Complet 2026. https://www.theassistant.com/news-posts/les-5-phases-de-developpement-dune-equipe-modele-de-tuckman-guide-complet-2026

About Scott M. Graffius

Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 99 conferences and other events across 25 countries.
He’s delivered over $2.51 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
- Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 99 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- MSN,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- The Standard for Artificial Intelligence in Portfolio, Program, and Project Management
- Agile Practice Guide – Second Edition
- A Guide to the Project Management Body of Knowledge (PMBOK Guide) – Eighth Edition
- A Guide to the Project Management Body of Knowledge (PMBOK Guide) – Sixth Edition
- The Standard for Program Management – Fourth Edition
- Practice Standard for Work Breakdown Structures – Second Edition
- The Practice Standard for Project Estimating – Second Edition
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft

Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence. In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development."
The 2026 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms

Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture (French Ministry of Culture), Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Discover Scott’s Books
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Deliver Products in Short Cycles with Rapid Adaptation to Change, Fast Time-to-Market, and Continuous Improvement
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
- Agile Protocol: The Transformation Ultimatum
Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Threads, Bluesky, Mastodon, and ResearchGate.












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How to Cite This Article
Graffius, S. M. (2026, June 26). Book on Generative and Agentic AI Cites Scott M. Graffius' Work on AI. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.24573.32488

Digital Object Identifier (DOI)
DOI: 10.13140/RG.2.2.24573.32488

Content Acknowledgements
Building a Business Empire by Utilizing Generative AI: How Agentic AI Turns Retail & Logistics Startups into Success Stories book by Marc Stanford and Carl Vincent Sutton cites Scott M. Graffius’ “AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success.” The book is the property of its publisher (NuovoNova Ltd.) and authors. This article by Scott M. Graffius uses limited excerpts from the book, attributed and used under fair use for news reporting and analysis. “AI is a Team Sport: A Confluence of Diverse Technical and Soft Skills are Crucial for Success” is copyright © Scott M. Graffius.

Tags and Hashtags
- Advanced AI
- Agentic AI
- Artificial Intelligence
- Generative AI
- Logistics
- Retail
- Startups
- #AdvancedAI
- #AgenticAI
- #ArtificialIntelligence
- #GenerativeAI
- #Logistics
- #Retail
- #Startups

Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.

Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.

