Scott M. Graffius to Speak at Project World Business Analyst World




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Scott M. Graffius, CEO of Exceptional PPM and PMO Solutions and author of Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, will be speaking at Project World * Business Analyst World Toronto 2019. He will be presenting best practices on agile project management, including tools and techniques which attendees will be able to immediately apply at work. His talk will be held on Tuesday, May 28, 2019 at the Metro Toronto Convention Centre in Toronto, Canada. You can read more about it here: http://bit.ly/AGILE-1.



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About Scott M. Graffius


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Scott M. Graffius, CSP, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, international speaker, and award-winning author.

Scott is the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include improved responsiveness to business needs, faster delivery and time-to-market, upgraded on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. For additional information including i
nfographics and more, visit http://Exceptional-PMO.com.

A fantastic agile transformation experience and result with a client in the entertainment industry was the inspiration for Scott’s book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions. The publication has garnered 17 first place awards. The credit is shared with Chris Hare and Colin Giffen, the technical editors on the book. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Dallas Business Journal, BookLife by Publisher’s Weekly, Innovation Management, and additional media outlets. A trailer, high-resolution images, reviews, a detailed list of awards and more are available at https://AgileScrumGuide.com.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

He holds six professional certifications: Certified Scrum Professional (CSP), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, the Institute of Electrical and Electronics Engineers (IEEE), the IEEE Computer Society, the IEEE Consumer Electronics Society, the IEEE Broadcast Technology Society, the IEEE Internet of Things Community, and the IEEE Consultants Network.

Scott regularly speaks at conferences and other events in the United States and internationally where he delights audiences with presentations on agile, traditional, and hybrid project, program, portfolio, and PMO management. He integrates and includes professional standards, best practices, and his first-hand experience with successful implementations. Scott uses everyday language and vibrant visuals to make complex topics clear and understandable, and he provides audiences with practical information they can use. His upcoming and past appearances are listed at
http://scottgraffius.com/publicspeaker.html.

His full bio is available here.

Connect with Scott on:


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About Project World * Business Analyst World Toronto 2019

The conference—which appears stylized as ProjectWorld*BusinessAnalystWorld—is an educational and training event for project management and business analysis professionals. Thought leaders will arm attendees with new skills, tools, and techniques that can be immediately applied in the workplace. Over 30 expert speakers will present more than 40 interactive sessions, workshops, and keynotes. All sessions are Project Management Institute (PMI) and International Institute of Business Analysis (IIBA) accredited. Offering professional development units (PDUs) and continuing development units (CDUs) for each hour of learning, attendees can earn up to 26 credits over the four-day period. It will be held on May 27-30, 2019 at the Metro Toronto Convention Centre in Toronto, Canada. The official hashtag is #PWBAWTOR19. The website for the conference is here:
https://www.pmbaconferences.com/toronto.

© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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"Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions" Quoted in Innovation Management




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Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (Scott M. Graffius, author; Chris Hare and Colin Giffen, technical editors) was quoted by Julia Myllylä in her article which appears in Innovation Management. This Swedish-based publication has the mission to provide relevant, inspiring and actionable knowledge to businesses and individuals looking to increase their innovation capabilities.

xyz

The quote from
Agile Scrum—“If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.”—is located at point 5 of the article. It was published on November 20, 2018, and you can read it here: http://www.innovationmanagement.se/2018/11/20/7-mistakes-to-avoid-when-measuring-innovation/.



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About Scott M. Graffius


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Scott M. Graffius, CSP, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, international speaker, and award-winning author. He is the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include upgraded responsiveness to business needs, faster delivery and time-to-market, improved on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

His full bio is available here.

Connect with Scott on:


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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"Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions" Quoted by Informa Middle East




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Content from
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (Scott M. Graffius, author; Chris Hare and Colin Giffen, technical editors) is quoted in a piece by Informa Middle East. Informa is a leading Dubai-based company offering business intelligence, academic publishing, and services in event management.

A red arrow in the accompanying image (a higher resolution version is available
here) points out the quote. You can read the Informa article by Anishka Abraham—which includes what to do and avoid with metrics—here: https://www.informa-mea.com/blog/7-mistakes-to-avoid-when-measuring-innovation/.

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About Scott M. Graffius


ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius, CSP, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, international speaker, and award-winning author. He is the CEO of Exceptional PPM and PMO Solutions, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. The consultancy provides project, program, portfolio, and PMO management services inclusive of agile, traditional, and hybrid development and delivery frameworks. Business results include upgraded responsiveness to business needs, faster delivery and time-to-market, improved on-budget performance, higher customer and stakeholder satisfaction, and greater competitive advantage. Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

His full bio is available here.

Connect with Scott on:


Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2018 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.




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Scott M. Graffius Delivered 40 Talks and Workshops Across 17 Countries in 2021



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In 2021, Scott M. Graffius delivered 40 dynamic and engaging talks and workshops across 17 countries. His sessions spanned leadership, technical project management (inclusive of agile, waterfall, and hybrid approaches to project, program, portfolio, and PMO management), and strategic and business management. He incorporated everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provided audiences with practical information they can use. His engagements were highly rated by attendees and event organizers alike.

Here's an abridged list his 40 sessions in 2021 (most recent shown first):

  1. 🇺🇸 | Private event
  2. 🇺🇸 | Private event
  3. 🇺🇸 | DevOps Experience 2021 Conference
  4. 🇦🇲 | Frug'Agile Conference Armenia 2021
  5. 🇺🇸 | Private event
  6. 🇺🇸 | IEEE Day 2021
  7. 🇧🇷 | Private event
  8. 🇬🇧 | BSides Newcastle England 2021 InfoSec Conference
  9. 🇺🇸 | Private event
  10. 🇧🇷 | Agile Trends Gov Conference 2021
  11. 🇺🇸 | Private event
  12. 🇭🇰 | Private event
  13. 🇺🇸 | Florida Suncoast Chapter of the Project Management Institute
  14. 🇺🇸 | Private event
  15. 🇺🇸 | Central Virginia Chapter of the Project Management Institute
  16. 🇸🇪 | Private event
  17. 🇱🇹 | DevOps Pro Europe 2021 Conference
  18. 🇺🇸 | Southwest Virginia Chapter of the Project Management Institute
  19. 🇬🇧 | Private event
  20. 🇱🇺 | Luxembourg Chapter of the Project Management Institute
  21. 🇬🇧 | Private event
  22. 🇺🇸 | Monterey Bay Chapter of the Project Management Institute
  23. 🇦🇺 | Private event
  24. 🇳🇿 | New Zealand Chapter of the Project Management Institute
  25. 🇮🇪 | Private event
  26. 🇺🇸 | Southern Nevada Chapter of the Project Management Institute
  27. 🇺🇸 | California Institute of Advanced Management
  28. 🇦🇺 | Private event
  29. 🇬🇧 | Scottish Summit 2021
  30. 🇫🇮 | Finland Chapter of the Project Management Institute
  31. 🇨🇦 | ConFoo Developer Conference 2021
  32. 🇺🇸 | Private event
  33. 🇨🇿 | DevConf.CZ 2021 Conference
  34. 🇺🇸 | Private event
  35. 🇺🇸 | California Inland Empire Chapter of Project Management Institute
  36. 🇺🇸 | Private event
  37. 🇩🇪 | Private event
  38. 🇺🇸 | Alaska Chapter of the Project Management Institute
  39. 🇺🇸 | North Alabama Chapter of Project Management Institute
  40. 🇳🇱 | Netherlands Chapter of the Project Management Institute

Visit
here for detailed listings, videos (where available), testimonials, and more.



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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and international speaker. He has generated over 1.75 billion dollars of business value in aggregate for the organizations he has served. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Graffius's books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities including Microsoft, Oracle, Cisco, Gartner, Deloitte, Project Management Institute, IEEE, SANS Institute, Ford, Qantas, Atlassian, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Loughborough University London, Zurich University of Applied Sciences, and others. Thinkers360 named Graffius a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

Graffius is the founder, CEO, and principal consultant at
Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, based in Los Angeles, California. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, MobileAppDaily, Innovation Management, the PM World Journal, NASSCOM, Software Quality Management, Nimble Ways, Business Application Monitoring, Learning Solutions, Innovation Ecosystem Metrics, DZone, Innovation Project Management (by Dr. Harold Kerzner), TopDevs, NHD Podcast, and others.

Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds eight professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

He has been
actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements include 59 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hungary, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, Sweden, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. For details, visit the public speaker section of his website
here.

He resides in Los Angeles, California.

His full bio is available here.

Connect with Scott on:



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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is: https://bit.ly/40-in-2021

The short link for a related post on LinkedIn is:
https://bit.ly/21-in



© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.




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‘Innovation Project Management’ (Second Edition) Features Content from Scott M. Graffius on Agile and Innovation

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Click here to download this article as a PDF.

Content from
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) heads up the Agile Innovation section of the second edition of Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner. A view is shown below.

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About Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects by Harold Kerzner

The following information includes excerpts from the product description provided by the publisher.

The newly revised second edition of Innovation Project Management offers tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.

The highly qualified author analyzes innovation from all sides; through this approach,
Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.

The second edition has exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego.

Some of the ideas discussed in
Innovation Project Management include:

  • Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development.
  • Identifying core competencies using strengths, weaknesses, opportunities, and threats (SWOT) analysis and nondisclosure and confidentiality agreements.
  • Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases.
  • Measuring intangible assets, customer/user/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value.
  • With its highly detailed and comprehensive coverage of the field, and with case studies from leading companies to show how concepts are applied in real-world situations, Innovation Project Management is a must-have title for practicing project managers, as well as students in project management, innovation, and entrepreneurship programs.

To learn more, visit here.

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About Scott M. Graffius

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Scott M. Graffius, PMP, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.75 billion of business value in aggregate for the organizations he has served. Graffius is the CEO and Principal Consultant at Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Select examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, U.S. Soccer Federation, Qantas, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, New Zealand Ministry of Education, Yale University, Warsaw University of Technology, and others. Graffius has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 82 conferences and other events across 24 countries.

His full bio is available
here.

Connect with Scott on:



Follow Scott M Graffius on Twitter - v22122107 1000x1000 lr - sq

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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#Agile #Agility #AgileCoach #AgileInnovation #AgileProjectManagement #AgileScrumGuide #Business #Change #Collaboration #CompetitiveAdvantage #ContinuousImprovement #Development #HaroldKerzner #Innovation #InnovationManagement
#InnovationProjectManagement #Kerzner #Leadership #NPD #OrganizationalDevelopment #ProductDevelopment #ProjectManagement #ProjectManagement #ProjectManager #Scrum #ScrumMaster #SDLC #Stakeholders #Tech #Technology

The short URL for this article is:
https://bit.ly/innov-23



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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Leverage the Power of the Minimum Viable Product (MVP)

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Leverage the Power of the MVP - ScottGraffius_com - 2023 B - LR



Select
here to download this article as a PDF.

Minimum viable products (MVPs)—coined by Frank Robinson in 2001, and subsequently popularized by Steve Blank and Eric Ries—can be advantageous tools for the development of products and services. This article is informed by Graffius' first-hand experience with MVPs as well as research and coverage from the Harvard Business Review, IEEE, MIT Sloan Management Review, Product Development and Management Association, Product School, Project Management Institute, Scaled Agile, and others (all listed in the bibliography section of this article).

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Introduction

Minimum Viable Products (MVPs) can be game changers. They can be used by businesses to validate ideas, reduce time to market, and minimize risks associated with building fully featured products from the outset. This article provides those involved or interested in Agile, Lean, Product Management, Product Development, Project Management, and entrepreneurship with information on the significance of MVPs and how to leverage them.

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Defining MVPs

First, it's paramount to understand what constitutes an MVP and why it matters. A Minimum Viable Product is a version of a product (or service) that incorporates just the essential features to address core customer needs and validate the viability of the concept. By employing an MVP, companies can gather valuable user feedback early on, allowing them to iterate, refine, and pivot their offering—if needed—based on market demand. This process saves time and resources, and it advances the chances of building a successful and customer-centric offering.

Here's a succinct definition of the Minimum Viable Product (MVP):

"The MVP has just those features considered sufficient for it to be of value to customers and allow for it to be shipped or sold to early adopters. Customer feedback will inform future development of the product." — Scott M. Graffius, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Next, examples of seven successful MVPs—Zappos, Spotify, Airbnb, Facebook, Amazon, Dropbox, and Groupon—will illustrate the power of MVPs.

MVP Success Stories

  • Zappos: Zappos revolutionized the online shoe market by focusing on customer-centricity and rapid experimentation. Their MVP allowed them to validate their hypothesis, gather customer feedback, and iterate their offering to create a seamless and personalized shopping experience. Zappos is a prime example of the power of MVPs.
  • Spotify: Global music streaming platform Spotify started as a simple streaming service MVP and they and continuously improved and expanded it based on customer feedback. By iterating their product, Spotify became a household name. Their MVP-driven approach ensured a product-market fit and helped them stay ahead in a competitive industry.
  • Airbnb: Airbnb's success story speaks to the effectiveness of MVPs in validating an idea and subsequently scaling it to a global marketplace. Airbnb's founders started by testing their marketplace concept using an MVP strategy. By leveraging existing resources and validating demand through early adopters, they gained critical insights that shaped their platform's evolution. Today, Airbnb is a household name, offering unique accommodations worldwide.
  • Facebook: Facebook's journey from a simple MVP to the world's largest social network demonstrates the power of incremental growth and user feedback. Mark Zuckerberg and fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes initially created a minimal profile-based social networking MVP (initially called "Thefacebook"), focusing on connecting people at Harvard. Through continuous iterations and the addition of features based on user needs and feedback, Facebook reshaped the social media landscape, connecting billions of people globally.
  • Amazon: E-commerce giant Amazon is renowned for its relentless focus on customer experience. They started with an MVP approach, catering to customers' fundamental needs related to books, and subsequently expanded into new product categories incrementally. By prioritizing customer satisfaction, Amazon established itself as a trusted and innovative marketplace, continuously raising the bar for online shopping.
  • Dropbox: Dropbox, a prominent player in the cloud storage market, kick-started its journey with a basic file-syncing MVP. By offering a simple yet essential solution to the problem of file synchronization across devices, Dropbox gained traction and valuable user insights. They leveraged this feedback to iterate and improve their product, eventually becoming a leader in the highly competitive cloud storage industry.
  • Groupon: Popular online deals platform Groupon employed an MVP approach by testing deal offerings on a WordPress blog. That allowed them to validate market interest and adjust their strategy based on customer responses. By embracing the importance of market validation and adaptability, Groupon transformed into a global leader, providing users with discounted offers across various categories.

Key Principles and Best Practices for MVPs

Building a successful MVP requires adhering to key principles and best practices. It involves thoughtfully determining the relatively few features and limited scope to address core customer needs. Collecting and analyzing user feedback plays a pivotal role in making informed decisions and prioritizing enhancements. By embracing an iterative mindset and focusing on the most valuable aspects of the product, businesses can create an MVP that resonates with their target audience.

Avoiding Common Pitfalls and Challenges with MVPs

While MVPs offer significant advantages, they are not without challenges. Over-engineering the product, prematurely scaling, and failing to validate crucial assumptions are common pitfalls that can hinder success. It’s vital to strike a balance between building a viable product and avoiding unnecessary complexity. By remaining adaptable and open to change, businesses can navigate these challenges and increase the chances of achieving their goals.

Validating and Iterating via Lean and Agile Approaches

The MVP is particularly well-suited for Lean and Agile approaches and environments. Lean principles emphasize continuous learning, eliminating waste, and rapid experimentation. Agile (such as Scrum, Kanban, and SAFe) involve iterative development, frequent feedback loops, and continuous improvement. Utilizing Lean/Agile can help maximize the value of MVPs and increase chances of success.

Beyond the MVP

Once an MVP proves its viability, the focus shifts to scaling and launching the product. This stage requires a broad and deep understanding of the target market, competition, and customer preferences. It involves adapting the product based on user feedback, exploring different marketing strategies, and leveraging data-driven insights. Staying agile, continuously learning, and adapting to market dynamics are crucial for sustained growth and long-term success.

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Conclusion

MVPs are powerful tools for innovation and the successful development of products/services. The examples of Zappos, Spotify, Airbnb, Facebook, Amazon, Dropbox, and Groupon highlight the transformative impact of MVPs across diverse industries. By embracing the core principles, avoiding common pitfalls, and leveraging Lean and Agile approaches, businesses can unlock the full potential of their MVPs and pave the way for sustained growth, customer satisfaction, and market leadership with their offerings. Which makes MVPs game changers.

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Bibliography



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How to Cite This Article

Graffius, Scott M. (2023, May 15). Leverage the Power of the Minimum Viable Product (MVP). Available at:
https://scottgraffius.com/blog/files/mvp2023.html. Digital Object Identifier (DOI): 10.13140/RG.2.2.24064.20486. DOI link: https://dx.doi.org/10.13140/RG.2.2.24064.20486.

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About Scott M. Graffius


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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi-award-winning author, and international keynote speaker. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. He has generated over $1.9 billion of business value in aggregate for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology (including AI) leadership at 86 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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