New Book: "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"
26 April 2019
Agile Transformation was previously available in 34 countries. This article was updated on May 22, 2020 to reflect the expanded distribution. It's now available in 46 countries.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
The book appeared on Amazon's "Hot New Releases" list as shown in the following screen shot.
You’re invited to watch the trailer, visit the website, read the blog, and connect on social. Like Agile Transformation on Facebook, and follow Agile Transformation on Twitter, Instagram, and LinkedIn.
About the Author
Follow @scottgraffius
Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, speaker, and author. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott and his award-winning book on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was published in April 2019. Scott regularly speaks at conferences and other events around the world.
His full bio is available here.
Connect with Scott on:
© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius Named Author of the Week by AUTHORSWEEK for "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"
08 May 2019
AUTHORSWEEK named Scott M. Graffius as Author of the Week for his new title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change. This is Scott's second book.
About the Author
Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world.
His full bio is available here.
Connect with Scott on:
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About AUTHORSWEEK
AUTHORSWEEK provides a weekly round-up of the latest book releases and author platform programs. For additional information, visit their website at AUTHORSWEEK.COM.
© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Trailer for "Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change"
12 May 2019
Follow @scottgraffius
Based on a true story, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change by Scott M. Graffius provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company. You're invited to watch the trailer for the book. It runs 30 seconds.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Based on a true story, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change by Scott M. Graffius provides a revealing behind-the-scenes account of a successful agile implementation at a global entertainment company. You're invited to watch the trailer for the book. It runs 30 seconds.
About the Author
Scott M. Graffius is a project management expert, consultant, speaker, and author. He is CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he partners with client companies to help them achieve their strategic objectives and business initiatives through project management leadership. Before that, he ran and supervised the delivery of projects in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott's first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242), garnered 17 first place awards. Scott and Agile Scrum have been featured in Yahoo Finance, the Boston Herald, Computer Weekly, Learning Solutions, Informa, Innovation Management, and additional media publications. He regularly speaks at conferences and other events around the world.
His full bio is available here.
Connect with Scott on:
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
AGILE TRANSFORMATION Snags Additional Awards from BookAuthority; Trailer Updated
17 October 2019
Follow @scottgraffius
Soon after Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change was released earlier this year, BookAuthority named the ebook/Kindle format of the publication a winner in multiple categories, including Best Scrum Ebooks of All Time. Agile Transformation is also available in print, and BookAuthority recently honored the paperback as a winner in multiple categories, including Best Project Management Books of All Time. Thank you to BookAuthority for the recognition! The short (30-second) trailer for the book was updated to highlight the two awards listed above. Details and the refreshed trailer are available here: https://www.facebook.com/AgileTransformationBook/videos/450537145587506/. You’re invited to check them out.
About Author Scott M. Graffius
Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, speaker, and author. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott and his award-winning book on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was published in April 2019. BookAuthority named it one of the best new books on Scrum. Scott regularly speaks at conferences and other events around the world.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About BookAuthority
BookAuthority curates the books recommended by the world's most successful CEOs, business leaders, and domain experts such as Elon Musk, Warren Buffett, Sheryl Sandberg, and David Allen. Only the very best books are featured on BookAuthority. To keep BookAuthority's site objective and unbiased, ratings are calculated purely based on data. BookAuthority uses a proprietary technology to identify and rate the best nonfiction books, using dozens of different signals, including public mentions, recommendations, ratings, sentiment, popularity and sales history. BookAuthority does not accept requests to feature books, nor does BookAuthority conduct business with publishers or authors. BookAuthority has been featured on CNN, Forbes and Inc. The preceding information is based on content from BookAuthority.org.
© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Soon after Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change was released earlier this year, BookAuthority named the ebook/Kindle format of the publication a winner in multiple categories, including Best Scrum Ebooks of All Time. Agile Transformation is also available in print, and BookAuthority recently honored the paperback as a winner in multiple categories, including Best Project Management Books of All Time. Thank you to BookAuthority for the recognition! The short (30-second) trailer for the book was updated to highlight the two awards listed above. Details and the refreshed trailer are available here: https://www.facebook.com/AgileTransformationBook/videos/450537145587506/. You’re invited to check them out.
About Author Scott M. Graffius
Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, speaker, and author. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott and his award-winning book on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, have been featured in Yahoo Finance, the Boston Herald, Learning Solutions, Informa, Innovation Management, and additional media publications. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was published in April 2019. BookAuthority named it one of the best new books on Scrum. Scott regularly speaks at conferences and other events around the world.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About BookAuthority
BookAuthority curates the books recommended by the world's most successful CEOs, business leaders, and domain experts such as Elon Musk, Warren Buffett, Sheryl Sandberg, and David Allen. Only the very best books are featured on BookAuthority. To keep BookAuthority's site objective and unbiased, ratings are calculated purely based on data. BookAuthority uses a proprietary technology to identify and rate the best nonfiction books, using dozens of different signals, including public mentions, recommendations, ratings, sentiment, popularity and sales history. BookAuthority does not accept requests to feature books, nor does BookAuthority conduct business with publishers or authors. BookAuthority has been featured on CNN, Forbes and Inc. The preceding information is based on content from BookAuthority.org.
© Copyright 2019 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Thank You to Gartner for the Shout-Out!
18 May 2020
Follow @scottgraffius
The photo was taken during Gartner VP Cathleen Blanton’s session on IT Governance at the Gartner IT Symposium/Xpo in Orlando, Florida on October 20, 2019.
The quote on metrics ("If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.") is from Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions ― Scott M. Graffius, Author; Chris Hare and Colin Giffen, Technical Editors.
The context of the presentation was on governance and decision-making. Cathleen conveyed that the idea for the slide pictured was that if you measure something that matters, you can use those metrics to drive better behavior through visibility and focus.
About Scott M. Graffius
Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, award-winning author, and international speaker. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott is the author of two award-winning books on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242) and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962). Scott's content has been used by businesses, governments, and universities—including Gartner, Cisco, RSA, Ford, LITE-ON Technology Corporation, Liberty Mutual Group, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Brigham Young University, Texas A&M University, The Open University, and others. He regularly speaks at in-person and virtual online conferences and other events around the world. Additional information is available in Scott’s full bio at https://www.scottgraffius.com.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Cathleen Blanton
Cathleen Blanton, Vice President at Gartner, is a member of their Public Sector Government team. She focuses on U.S. Federal agencies, covering strategic planning, governance, and ensuring IT enables businesses and mission value. Cathleen specializes in helping CIOs position themselves to partner with executive counterparts on the issues that help their organizations achieve outcomes in both efficiency and mission effectiveness. She takes an approach that is both pragmatic and tailored to organizations’ culture. For more information, visit https://www.gartner.com.
About Gartner IT Symposium￨Xpo
The Gartner IT Symposium/Xpo is billed as “the world's most important gathering of CIOs and IT executives.” The conference enables more than 9,000 attendees to shape the future of IT and business strategies. For details, visit https://www.gartner.com/en/conferences/na/symposium-us.
About Gartner
Gartner, Inc. is the world’s leading research and advisory company and a member of the S&P 500. They equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. To learn more, visit https://www.gartner.com.
© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
The photo was taken during Gartner VP Cathleen Blanton’s session on IT Governance at the Gartner IT Symposium/Xpo in Orlando, Florida on October 20, 2019.
The quote on metrics ("If you don’t collect any metrics, you’re flying blind. If you collect and focus on too many, they may be obstructing your field of view.") is from Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions ― Scott M. Graffius, Author; Chris Hare and Colin Giffen, Technical Editors.
The context of the presentation was on governance and decision-making. Cathleen conveyed that the idea for the slide pictured was that if you measure something that matters, you can use those metrics to drive better behavior through visibility and focus.
About Scott M. Graffius
Scott M. Graffius, CSP-SM, CSP-PO, CSM, CSPO, PMP, ITIL, LSSGB is a project management expert, consultant, award-winning author, and international speaker. He is a Principal Consultant and the CEO of Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. Before that, he ran and supervised the delivery of projects and programs in public and private companies with businesses ranging from e-commerce to advanced technology, manufacturing, entertainment, and more. Scott is the author of two award-winning books on agile project management, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 978-1533370242) and Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 978-1072447962). Scott's content has been used by businesses, governments, and universities—including Gartner, Cisco, RSA, Ford, LITE-ON Technology Corporation, Liberty Mutual Group, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Brigham Young University, Texas A&M University, The Open University, and others. He regularly speaks at in-person and virtual online conferences and other events around the world. Additional information is available in Scott’s full bio at https://www.scottgraffius.com.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Cathleen Blanton
Cathleen Blanton, Vice President at Gartner, is a member of their Public Sector Government team. She focuses on U.S. Federal agencies, covering strategic planning, governance, and ensuring IT enables businesses and mission value. Cathleen specializes in helping CIOs position themselves to partner with executive counterparts on the issues that help their organizations achieve outcomes in both efficiency and mission effectiveness. She takes an approach that is both pragmatic and tailored to organizations’ culture. For more information, visit https://www.gartner.com.
About Gartner IT Symposium￨Xpo
The Gartner IT Symposium/Xpo is billed as “the world's most important gathering of CIOs and IT executives.” The conference enables more than 9,000 attendees to shape the future of IT and business strategies. For details, visit https://www.gartner.com/en/conferences/na/symposium-us.
About Gartner
Gartner, Inc. is the world’s leading research and advisory company and a member of the S&P 500. They equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. To learn more, visit https://www.gartner.com.
© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
"How Teams Work" Book Referenced Scott M. Graffius' 'Phases of Team Development'
02 April 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
How Teams Work: A Playbook for Distributing Leadership was added to the list.
The cover image of the book is shown above.
Page 108 from the book is shown above.
A zoomed-in view of page 108 from the book is shown above.
About How Teams Work: A Playbook for Distributing Leadership
From the product description: “Creating strong, cohesive teams is an art, and How Teams Work: A Playbook for Distributing Leadership is the essential guide for school leaders looking to master this craft. This interactive playbook doesn't just advise but actively equips leaders with the tools they need to foster trust, accountability, and engagement in their teams.”
How Teams Work: A Playbook for Distributing Leadership is available at Amazon and other sellers.
Google highlights the book here.
About the Authors
How Teams Work: A Playbook for Distributing Leadership was written by Cathy J. Lassiter, Douglas Fisher, Toni Osborn Faddis, and Nancy Frey.
Cathy Lassiter, Ed.D., is an international consultant with over 35 years of combined experience as a public school teacher, principal, central office administrator, and consultant. She is on X (stylized as 𝕏) at @cathy_lassiter. Visit here to learn more.
Douglas Fisher, Ph.D., is professor and chair of educational leadership at San Diego State University and a leader at Health Sciences High and Middle College. He is on X (stylized as 𝕏) at @DFISHERSDSU. Visit here to learn more.
Toni Faddis, EdD, is a Corwin author and full-time professional learning consultant. Additional information is available here. She is on X (stylized as 𝕏) at @ToniFaddis. Visit here to learn more.
Nancy Frey, Ph.D., is a professor in Educational Leadership at San Diego State University and a member of the International Literacy Association’s Literacy Research Panel. She is on X (stylized as 𝕏) at @ToniFaddis. Visit here to learn more.
Graffius Presents Unique and Compelling Talks and Workshops on High Performance Teams
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his 'Phases of Team Development' work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 2). "How Teams Work" Book Referenced Scott M. Graffius' 'Phases of Team Development.' Available at: https://scottgraffius.com/blog/files/htw.html. DOI: 10.13140/RG.2.2.23495.51368.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
The short link for this article is: https://bit.ly/htw-2024 .
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.
Leaders of teams — Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and others — can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.
Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit here.
Graffius’ ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Bayer, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.
How Teams Work: A Playbook for Distributing Leadership was added to the list.
The cover image of the book is shown above.
Page 108 from the book is shown above.
A zoomed-in view of page 108 from the book is shown above.
About How Teams Work: A Playbook for Distributing Leadership
From the product description: “Creating strong, cohesive teams is an art, and How Teams Work: A Playbook for Distributing Leadership is the essential guide for school leaders looking to master this craft. This interactive playbook doesn't just advise but actively equips leaders with the tools they need to foster trust, accountability, and engagement in their teams.”
How Teams Work: A Playbook for Distributing Leadership is available at Amazon and other sellers.
Google highlights the book here.
About the Authors
How Teams Work: A Playbook for Distributing Leadership was written by Cathy J. Lassiter, Douglas Fisher, Toni Osborn Faddis, and Nancy Frey.
Cathy Lassiter, Ed.D., is an international consultant with over 35 years of combined experience as a public school teacher, principal, central office administrator, and consultant. She is on X (stylized as 𝕏) at @cathy_lassiter. Visit here to learn more.
Douglas Fisher, Ph.D., is professor and chair of educational leadership at San Diego State University and a leader at Health Sciences High and Middle College. He is on X (stylized as 𝕏) at @DFISHERSDSU. Visit here to learn more.
Toni Faddis, EdD, is a Corwin author and full-time professional learning consultant. Additional information is available here. She is on X (stylized as 𝕏) at @ToniFaddis. Visit here to learn more.
Nancy Frey, Ph.D., is a professor in Educational Leadership at San Diego State University and a member of the International Literacy Association’s Literacy Research Panel. She is on X (stylized as 𝕏) at @ToniFaddis. Visit here to learn more.
Graffius Presents Unique and Compelling Talks and Workshops on High Performance Teams
Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he expands upon on his 'Phases of Team Development' work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. Visit here to learn more.
How to Cite This Article
Graffius, Scott M. (2024, April 2). "How Teams Work" Book Referenced Scott M. Graffius' 'Phases of Team Development.' Available at: https://scottgraffius.com/blog/files/htw.html. DOI: 10.13140/RG.2.2.23495.51368.
About Scott M. Graffius
Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.
His full bio is available here.
Connect with Scott on:
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇭🇺 Hungary
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇮🇱 Israel
- 🇮🇹 Italy
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇳🇴 Norway
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 UAE
- 🇬🇧 United Kingdom
- 🇺🇸 United States
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
- 🇲🇽 Mexico
- 🇳🇱 Netherlands
- 🇳🇿 New Zealand
- 🇪🇸 Spain
- 🇸🇪 Sweden
- 🇨🇭 Switzerland
- 🇦🇪 United Arab Emirates
- 🇬🇧 United Kingdom
- 🇺🇸 United States
The short link for this article is: https://bit.ly/htw-2024 .
© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.
Scott M. Graffius' Research on Half-Life of Social Media Featured and Cited in "Loop: Outlearn. Outmarket. Outgrow." by Kipp Bodnar and Kieran Flanagan
23 October 2026
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Recommended Citation
Graffius, S. M. (2026, October 23). Scott M. Graffius' Research on Half-Life of Social Media Featured and Cited in "Loop: Outlearn. Outmarket. Outgrow." by Kipp Bodnar and Kieran Flanagan. ScottGraffius.com. https://scottgraffius.com/blog/files/graffius-research-featured-in-loop-outlearn-outmarket-outgrow.html
About This Article
Source information and links for materials cited are provided in the References section.
Scott M. Graffius is a technology leader, researcher, award-winning author, practitioner, consultant, and international public and corporate speaker specializing in AI, Agile, project/program/portfolio management (PPPM), PMO leadership, and teamwork tradecraft. His work explores human ingenuity and advanced technology, with a strong practitioner voice grounded in research, experimentation, and experience. His focus includes innovation, organizational performance, and teamwork, including the "exotic team dynamics" that emerge when people collaborate with advanced AI. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement. He has delivered more than $3.1 billion in business value for Fortune 500 companies and other organizations spanning technology, entertainment and media, financial services, healthcare, and other industries.
Graffius' "Lifespan (Half-Life) of Social Media Posts" research delivers a quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. Half-life is the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. The data can help inform strategic and tactical decisions, including the frequency and scheduling of posts. Graffius' first published his research in 2018. Algorithms and other factors change on platforms over time. For that reason, Graffius publishes annual updates.
Businesses, professional associations, government agencies, universities, publications, and others have used the research. Examples in include Adobe, BCG, École Polytechnique Fédérale de Lausanne, the Federal Reserve Bank of New York, Frontiers in Public Health, GoDaddy, the Government of Canada, IEEE, the Journal of Marketing, Ministère de la Culture, Pinterest Inc., Proceedings of the National Academy of Sciences (PNAS), Telecommunications Policy, and many more. As highlighted next, Loop: Outlearn. Outmarket. Outgrow. was added to the list.
In Loop, authors Kipp Bodnar and Kieran Flanagan present Loop Marketing. It's a four-stage approach (Express, Tailor, Amplify, and Evolve) built on the idea that success comes from learning and adapting faster, not spending more. As shown below, the book features and cites Graffius' "Lifespan (Half-Life) of Social Media Posts" research.
Loop features and cites the 2025 edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research.
Algorithms and other factors on platforms change over time. For that reason, Graffius regularly updates his work. The 2026 edition stands out for its:
See the References section of this article for more.
Scott M. Graffius has generated over $3.1 billion in business value for Fortune 500 companies and other organizations around the world. Put that track record to work for you. For speaking engagements, use the request form. For other inquiries, email him.
Bodnar, K., & Flanagan, K. (2026). Loop: Outlearn. Outmarket. Outgrow. Forefront Books.
Graffius, S. M. (2025, January 6). Lifespan (Half-Life) of Social Media Posts: Update for 2025. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.35085.65761
Graffius, S. M. (2026, January 23). Lifespan (Half-Life) of Social Media Posts: Update for 2026. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.32407.43689
Graffius, S. M. (2026, October 22). In "Loop: Outlearn. Outmarket. Outgrow.," authors Kipp Bodnar and Kieran Flanagan present Loop Marketing. LinkedIn post. https://www.linkedin.com/feed/update/urn:li:activity:7519217368384987136/
Kipp Bodnar is Chief Marketing Officer of HubSpot, where he leads the company’s global marketing strategy across brand, awareness, demand generation, and strategic partnerships. He has spent more than 15 years at HubSpot, helping scale the business and its marketing capabilities. Bodnar is co-author, with Kieran Flanagan, of Loop: Outlearn. Outmarket. Outgrow., a book that presents a new marketing framework for an era shaped by artificial intelligence and changing buyer behavior. He also co-hosts Marketing Against the Grain, a podcast exploring marketing, AI, and business growth.
Kieran Flanagan is Senior Vice President of Agentic Go-to-Market and Systems at HubSpot, where he leads efforts to integrate artificial intelligence into the company’s go-to-market operations. Previously, he served as Senior Vice President of Marketing at HubSpot and Chief Marketing Officer at Zapier. Flanagan is co-author, with Kipp Bodnar, of Loop: Outlearn. Outmarket. Outgrow., which introduces Loop Marketing, a four-stage framework designed to help businesses adapt their marketing strategies to AI-driven changes in buyer behavior. He also co-hosts Marketing Against the Grain, a podcast exploring marketing, artificial intelligence, and business growth.
HubSpot is a publicly traded technology powerhouse (NYSE: HUBS) whose AI-powered customer platform serves nearly 289,000 customers across more than 135 countries. In 2025, the company generated $3.13 billion in revenue, up 19% year over year, demonstrating its substantial scale and continued growth.
Scott M. Graffius is a technology leader, researcher, award-winning author, practitioner, consultant, thought leader, and international public speaker specializing in AI, Agile, project/program/portfolio management (PPPM), PMO leadership, and teamwork tradecraft. His work explores the intersection of human ingenuity and emerging technology, with a strong practitioner voice grounded in research, experimentation, and experience. His focus includes innovation, organizational performance, and the evolving practice of teamwork, including the "exotic team dynamics" that emerge when people collaborate with advanced artificial intelligence (agentic, autonomous, or autopoietic AI). Graffius has delivered more than $3.1 billion in business value for Fortune 500 companies and other organizations spanning technology, entertainment and media, financial services, healthcare, government, and other industries.
Businesses, professional associations, government agencies, universities, publications, and media outlets use Graffius and his work. Examples include Adobe, Bayer, Boston University, Federal Reserve Bank of New York, Ford, Gartner, Harvard Medical School, IEEE, Innovation Project Management, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections highlight his experience, leadership, contributions, research, and enduring influence across industries and institutions worldwide.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and enterprise PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment and media, and more.
He has experience with consumer, business, reseller, government, and international markets.
Additional information is on LinkedIn.
Award-Winning Author
Graffius has authored three books.
Graffius' first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, earned 17 awards. It provides a practical, step-by-step guide to Scrum, enabling teams to deliver products in short cycles with rapid adaptation, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage.
Additional information on Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is here.
His second book, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was named one of the best Scrum books of all time by BookAuthority. It tells the compelling story of an entertainment company's agile transformation—offering lessons that apply across industries.
Additional information on Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change is here.
Agile Protocol: The Transformation Ultimatum, is his third book—and his first work of fiction.
It's a fast-paced satirical story by that dismantles corporate Agile cosplay and other forms of "fake Agile" while delivering practical insights, actionable guidance, and proven practices for real-world Agile transformation success.
Packed with humor, quirky characters, sharp commentary on corporate culture and workplace absurdities, and actionable tips, it’s a must-read for Scrum Masters, Product Owners, Agile Coaches, Agile Project Managers, and other professionals interested in Agile project management and enterprise agility.
Additional information on Agile Protocol: The Transformation Ultimatum is here.
International Public Speaker
Organizations worldwide engage Graffius to present on technology (including AI), Agile, project management, program management, portfolio management, and enterprise PMO leadership. He crafts and delivers unique and compelling talks and workshops.
Graffius has conducted 99 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), Future of Work and Advanced AI (Paris, France), and more.
With an average rating of 4.82 (on a scale of 1-5), sessions are highly valued.
The request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Authority on Teamwork Tradecraft
Graffius is a renowned and highly-cited authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development.
First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams.
Its adoption by esteemed organizations—such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others—highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development." The 2026 edition is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems.
Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture, Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and project/program/portfolio management (PPPM), and PMO leadership. Businesses and other organizations leverage Graffius’ insights to drive their success.
Graffius has generated over $3.1 billion in business value for Fortune 500 companies and other organizations served. Put that track record to work for you. For speaking engagements, use the request form; for other inquiries, email him.
Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Bluesky, Mastodon, and ResearchGate.
Read more.
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IPA / ADAL Publication Plagiarized Another’s Copyrighted Work and Violated Intellectual Property Rights
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Scott M. Graffius Generated Over $2.51 Billion in Business Value for Fortune 500 Companies and Other Organizations
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The Agile Coach: 2026 Edition
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Phases of Team Development in Elite Sport
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Lessons from Yesterday’s Tomorrowland
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Beep Beep! Why Wile E. Coyote Is the Patron Saint of AI Failure
Social Media Half-Life Research Cited in Prestigious Peer-Reviewed Medical Journal
Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic
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Definitions of Advanced AIs: Agentic, Autonomous, and Autopoietic
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Gifts That Inspire Joy
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Pennsylvania State Agency Used Scott M. Graffius' Intellectual Property
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Bournemouth University Used Scott M. Graffius’ Intellectual Property
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Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts
How Algorithms Shape the User Experience on Social Media Platforms
Thinkers360 Named Scott M. Graffius a Top Thought Leader on Agile
More articles are listed here.
Graffius, S. M. (2026, October 23). Scott M. Graffius' Research on Half-Life of Social Media Featured and Cited in "Loop: Outlearn. Outmarket. Outgrow." by Kipp Bodnar and Kieran Flanagan. ScottGraffius.com. https://scottgraffius.com/blog/files/graffius-research-featured-in-loop-outlearn-outmarket-outgrow.html
Coming soon
Scott M. Graffius' "Lifespan (Half-Life) of Social Media Posts" is featured and cited in the book, Loop: Outlearn. Outmarket. Outgrow., by Kipp Bodnar and Kieran Flanagan. Loop: Outlearn. Outmarket. Outgrow. is the property of Kipp Bodnar and Kieran Flanagan. Graffius' article includes limited excerpts of the book, attributed and used under fair use doctrine for purposes of news reporting, commentary, and analysis. Graffius' "Lifespan (Half-Life) of Social Media Posts" is copyright © Scott M. Graffius. All rights reserved.
If there are any supplements or updates to this article after the date of publication, they will appear here.
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Recommended Citation
Graffius, S. M. (2026, October 23). Scott M. Graffius' Research on Half-Life of Social Media Featured and Cited in "Loop: Outlearn. Outmarket. Outgrow." by Kipp Bodnar and Kieran Flanagan. ScottGraffius.com. https://scottgraffius.com/blog/files/graffius-research-featured-in-loop-outlearn-outmarket-outgrow.html
About This Article
Source information and links for materials cited are provided in the References section.
HubSpot Executives Use Graffius' Research in Their New Book
Scott M. Graffius is a technology leader, researcher, award-winning author, practitioner, consultant, and international public and corporate speaker specializing in AI, Agile, project/program/portfolio management (PPPM), PMO leadership, and teamwork tradecraft. His work explores human ingenuity and advanced technology, with a strong practitioner voice grounded in research, experimentation, and experience. His focus includes innovation, organizational performance, and teamwork, including the "exotic team dynamics" that emerge when people collaborate with advanced AI. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement. He has delivered more than $3.1 billion in business value for Fortune 500 companies and other organizations spanning technology, entertainment and media, financial services, healthcare, and other industries.
Graffius' "Lifespan (Half-Life) of Social Media Posts" research delivers a quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. Half-life is the time it takes for a post to receive half of its total engagement (such as likes, shares, and comments). It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. The data can help inform strategic and tactical decisions, including the frequency and scheduling of posts. Graffius' first published his research in 2018. Algorithms and other factors change on platforms over time. For that reason, Graffius publishes annual updates.
Businesses, professional associations, government agencies, universities, publications, and others have used the research. Examples in include Adobe, BCG, École Polytechnique Fédérale de Lausanne, the Federal Reserve Bank of New York, Frontiers in Public Health, GoDaddy, the Government of Canada, IEEE, the Journal of Marketing, Ministère de la Culture, Pinterest Inc., Proceedings of the National Academy of Sciences (PNAS), Telecommunications Policy, and many more. As highlighted next, Loop: Outlearn. Outmarket. Outgrow. was added to the list.
In Loop, authors Kipp Bodnar and Kieran Flanagan present Loop Marketing. It's a four-stage approach (Express, Tailor, Amplify, and Evolve) built on the idea that success comes from learning and adapting faster, not spending more. As shown below, the book features and cites Graffius' "Lifespan (Half-Life) of Social Media Posts" research.
Loop features and cites the 2025 edition of Graffius' "Lifespan (Half-Life) of Social Media Posts" research.
Algorithms and other factors on platforms change over time. For that reason, Graffius regularly updates his work. The 2026 edition stands out for its:
- Scope: 5.6 million posts
- Coverage: 11 platforms
- Methodology: multi-source, representative, data-driven
- Continuity: annual updates
- Value: actionable insights
See the References section of this article for more.
Scott M. Graffius has generated over $3.1 billion in business value for Fortune 500 companies and other organizations around the world. Put that track record to work for you. For speaking engagements, use the request form. For other inquiries, email him.
References
Bodnar, K., & Flanagan, K. (2026). Loop: Outlearn. Outmarket. Outgrow. Forefront Books.
Graffius, S. M. (2025, January 6). Lifespan (Half-Life) of Social Media Posts: Update for 2025. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.35085.65761
Graffius, S. M. (2026, January 23). Lifespan (Half-Life) of Social Media Posts: Update for 2026. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.32407.43689
Graffius, S. M. (2026, October 22). In "Loop: Outlearn. Outmarket. Outgrow.," authors Kipp Bodnar and Kieran Flanagan present Loop Marketing. LinkedIn post. https://www.linkedin.com/feed/update/urn:li:activity:7519217368384987136/
About Kipp Bodnar
Kipp Bodnar is Chief Marketing Officer of HubSpot, where he leads the company’s global marketing strategy across brand, awareness, demand generation, and strategic partnerships. He has spent more than 15 years at HubSpot, helping scale the business and its marketing capabilities. Bodnar is co-author, with Kieran Flanagan, of Loop: Outlearn. Outmarket. Outgrow., a book that presents a new marketing framework for an era shaped by artificial intelligence and changing buyer behavior. He also co-hosts Marketing Against the Grain, a podcast exploring marketing, AI, and business growth.
About Kieran Flanagan
Kieran Flanagan is Senior Vice President of Agentic Go-to-Market and Systems at HubSpot, where he leads efforts to integrate artificial intelligence into the company’s go-to-market operations. Previously, he served as Senior Vice President of Marketing at HubSpot and Chief Marketing Officer at Zapier. Flanagan is co-author, with Kipp Bodnar, of Loop: Outlearn. Outmarket. Outgrow., which introduces Loop Marketing, a four-stage framework designed to help businesses adapt their marketing strategies to AI-driven changes in buyer behavior. He also co-hosts Marketing Against the Grain, a podcast exploring marketing, artificial intelligence, and business growth.
About HubSpot
HubSpot is a publicly traded technology powerhouse (NYSE: HUBS) whose AI-powered customer platform serves nearly 289,000 customers across more than 135 countries. In 2025, the company generated $3.13 billion in revenue, up 19% year over year, demonstrating its substantial scale and continued growth.
About Scott M. Graffius
Scott M. Graffius is a technology leader, researcher, award-winning author, practitioner, consultant, thought leader, and international public speaker specializing in AI, Agile, project/program/portfolio management (PPPM), PMO leadership, and teamwork tradecraft. His work explores the intersection of human ingenuity and emerging technology, with a strong practitioner voice grounded in research, experimentation, and experience. His focus includes innovation, organizational performance, and the evolving practice of teamwork, including the "exotic team dynamics" that emerge when people collaborate with advanced artificial intelligence (agentic, autonomous, or autopoietic AI). Graffius has delivered more than $3.1 billion in business value for Fortune 500 companies and other organizations spanning technology, entertainment and media, financial services, healthcare, government, and other industries.
Businesses, professional associations, government agencies, universities, publications, and media outlets use Graffius and his work. Examples include Adobe, Bayer, Boston University, Federal Reserve Bank of New York, Ford, Gartner, Harvard Medical School, IEEE, Innovation Project Management, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections highlight his experience, leadership, contributions, research, and enduring influence across industries and institutions worldwide.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and enterprise PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment and media, and more.
He has experience with consumer, business, reseller, government, and international markets.
Additional information is on LinkedIn.
Award-Winning Author
Graffius has authored three books.
Graffius' first book, Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, earned 17 awards. It provides a practical, step-by-step guide to Scrum, enabling teams to deliver products in short cycles with rapid adaptation, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage.
- Paperback ISBN-13: 9781533370242
- Kindle ASIN: B01FZ0JIIY
Additional information on Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is here.
His second book, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, was named one of the best Scrum books of all time by BookAuthority. It tells the compelling story of an entertainment company's agile transformation—offering lessons that apply across industries.
- Paperback ISBN-13: 9781072447962
- Kindle ASIN: B07R9LJLPJ
Additional information on Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change is here.
Agile Protocol: The Transformation Ultimatum, is his third book—and his first work of fiction.
It's a fast-paced satirical story by that dismantles corporate Agile cosplay and other forms of "fake Agile" while delivering practical insights, actionable guidance, and proven practices for real-world Agile transformation success.
Packed with humor, quirky characters, sharp commentary on corporate culture and workplace absurdities, and actionable tips, it’s a must-read for Scrum Masters, Product Owners, Agile Coaches, Agile Project Managers, and other professionals interested in Agile project management and enterprise agility.
- Kindle ASIN: B0F2SJ83WT
- Audible ASIN: B0DJG163R5
Additional information on Agile Protocol: The Transformation Ultimatum is here.
International Public Speaker
Organizations worldwide engage Graffius to present on technology (including AI), Agile, project management, program management, portfolio management, and enterprise PMO leadership. He crafts and delivers unique and compelling talks and workshops.
Graffius has conducted 99 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), Future of Work and Advanced AI (Paris, France), and more.
With an average rating of 4.82 (on a scale of 1-5), sessions are highly valued.
The request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BCG,
- BMC Software,
- Boston Consulting Group (BCG),
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Federal Reserve Bank of New York,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Marketing,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- MSN,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Ohio State University,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- Round Square Global Educational Network,
- Royal Australasian College of Physicians (RACP),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- The Standard for Artificial Intelligence in Portfolio, Program, and Project Management.
- Agile Practice Guide — Second Edition.
- A Guide to the Project Management Body of Knowledge (PMBOK Guide) — Eighth Edition.
- A Guide to the Project Management Body of Knowledge (PMBOK Guide) — Sixth Edition.
- The Standard for Program Management — Fourth Edition.
- Practice Standard for Work Breakdown Structures — Second Edition.
- The Practice Standard for Project Estimating — Second Edition.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Authority on Teamwork Tradecraft
Graffius is a renowned and highly-cited authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development.
First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams.
Its adoption by esteemed organizations—such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others—highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence.
In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development." The 2026 edition is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems.
Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture, Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and project/program/portfolio management (PPPM), and PMO leadership. Businesses and other organizations leverage Graffius’ insights to drive their success.
Booking
Graffius has generated over $3.1 billion in business value for Fortune 500 companies and other organizations served. Put that track record to work for you. For speaking engagements, use the request form; for other inquiries, email him.
Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Bluesky, Mastodon, and ResearchGate.
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List of Additional Articles
Read more.
Meta CTO Called the AI Reorganization “Atrocious” — What Went Wrong and the Lessons for Human-AI Teams
A Critical Analysis of "AI and Quantum Computers Will Be Frenemies"
A Supplement to Graffius' Phases of Team Development: Exploring the Original, Data-Based Curvature for the Performance Trajectory
Scott M. Graffius Speaking on Strategic Leadership at Silicon Valley Chapter of the Project Management Institute
AI Hallucinations, Deception, and Unauthorized Agency: The Spectrum of AI Trust Failures
A Critical Analysis of "The Social Cost of an AI Teammate: How an Artificial Teammate Reshapes Human-Human Communication in Small-Team Decision-Making"
Journal of Marketing Cites Scott M. Graffius' Research on the Half-Life of Social Media
The Evolution of Pair Programming and the Rise of Exotic Team Dynamics
Number 1 University in England for Student Satisfaction Features Scott M. Graffius' "Phases of Team Development"
Royal Australasian College of Physicians Licenses Scott M. Graffius' "Phases of Team Development" Intellectual Property on Teamwork Tradecraft
Exotic Team Dynamics: How Advanced AI Teammates Are Unlocking New Levels of Innovation, Performance, and Success
A Critical Analysis of "Platform-Specific Data Decay Patterns: A Comparative Study of Twitter, Reddit, and TikTok" and Its Reference to Research by Scott M. Graffius
Round Square Global Educational Network Features Scott M. Graffius’ Phases of Team Development
Meta's Muse Missed the Mark: Hollywood’s Win Against Big Tech on AI Consent and Likeness Rights
Scott M. Graffius Contributed to Seven Project Management Institute (PMI) Standards
Quantum Computing, Advanced AI Acceleration, and the Rise of Exotic Team Dynamics in Human-AI Teams
Ohio State University Course Features Scott M. Graffius' "Phases of Team Development"
Questions About Integrity at UNC Chapel Hill
Scrum Isn’t Just for Coding
Book on Generative and Agentic AI Cites Scott M. Graffius' Work on AI
IPA / ADAL Publication Plagiarized Another’s Copyrighted Work and Violated Intellectual Property Rights
UC Davis' Integrity Is Circling the Drain
L'avenir du Travail et de l'IA Avancée / Future of Work and Advanced AI
NCCI / UNC Chapel Hill Publication Features Scott M. Graffius' Work
Boston Consulting Group (BCG) Features Scott M. Graffius' Research on Social Media Content Half-Life
UC Davis Used Scott M. Graffius' "Phases of Team Development" Intellectual Property
Medical, Pharma, and Healthcare Organizations Are Using Scott M. Graffius' "Phases of Team Development"
Government of Ireland Report Features Research by Scott M. Graffius
Scott M. Graffius Contributed to The Standard for Artificial Intelligence in Portfolio, Program, and Project Management
AI Governance Initiative Cites Scott M. Graffius Research on AI Hallucinations
Scott M. Graffius Contributed to the Agile Practice Guide - Second Edition
Scott M. Graffius Generated Over $2.51 Billion in Business Value for Fortune 500 Companies and Other Organizations
Government of Canada Features Research by Scott M. Graffius
"Strategic Business Research" Journal Cites Work of Scott M. Graffius
IEEE Access Publication Features Scott M. Graffius’ Research on the Half-Life of Social Media
The Agile Coach: 2026 Edition
Scott M. Graffius’ Work Cited in International Peer-Reviewed Journal on Digital Transformation
Phases of Team Development in Elite Sport
A Critical Analysis of COVID-19 Treatment Search Trends and Media Coverage Study Citing Scott M. Graffius' Work
Human-AI Teamwork: Master the Exotic Team Dynamics That Emerge When Collaborating with Advanced AI -- Or Be Outplayed
"Agile Scrum" by Scott M. Graffius Now Featured on Grokipedia
UNSW Aerospace Engineering Course Features Scott M. Graffius' "Phases of Team Development"
Thinkers360 Honors Scott M. Graffius as a 2026 Top Agile Thought Leader
Agile's Journey Through the Decades: Update for 2026
BMC Software Features Content from Scott M. Graffius' Book
Peer-Reviewed Journal Cited Work of Scott M. Graffius
University of Waterloo Features Graffius' "Phases of Team Development" in Course Materials
Perplexity Standalone Article on AI Hallucinations Cites Research by Scott M. Graffius
Handling the Saboteur Within: Lessons from a 3-Letter Agency on Spotting and Stopping Intentional and Unintentional Sabotage
A Deep Dive Into the Typical Engagement Pattern for Social Media Posts
Most Valuable IT Certifications: Update for 2026
"Marketing in the Metaverse" Spotlights Scott M. Graffius’ Research on the Half-Life of Social Media
University of Greenwich Features Graffius' Phases of Team Development
10 Essential Agile Books: Curated Recommendations for Agile Professionals
Lifespan (Half-Life) of Social Media Posts: Update for 2026
Scott M. Graffius' Research on the Half-Life of Social Media was Cited in a Peer-Reviewed Study Published in Telecommunications Policy, a Leading Academic Journal
Are AI Hallucinations Getting Better or Worse? We Analyzed the Data
Scott M. Graffius' Phases of Team Development - Applied to Human Teams and Human-AI Teams: 2026 Update
Lessons from Yesterday’s Tomorrowland
Scott M. Graffius’ Update to His "Phases of Team Development” Coming Early 2026
A Data-Driven Analysis of the Evolution of Project Management: Tasks, Trends, and AI
Actionable Insights. Global Impact. Scott M. Graffius.
Beep Beep! Why Wile E. Coyote Is the Patron Saint of AI Failure
Social Media Half-Life Research Cited in Prestigious Peer-Reviewed Medical Journal
Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic
Lessons from Unhinged AI in Fiction: What Rogue AIs in Sci-Fi Storytelling, Films, and TV Shows Reveal About Us
Scott M. Graffius Contributed to and Reviewed the PMBOK Guide, 8th Edition — the Global Standard for Project Management
UK Sports Institute Features Teamwork and Leadership Work of Scott M. Graffius
Definitions of Advanced AIs: Agentic, Autonomous, and Autopoietic
HAN University of Applied Sciences Features the Work of Scott M. Graffius
Gifts That Inspire Joy
Evergreen Echoes: How Pinterest Inc. and Pinterest Japan Spotlighted Scott M. Graffius’ Research on the Half-Life of Social Media Content
Scott M. Graffius’ Team Development Work Lights Up the University of Tasmania’s Curriculum
Taiwan’s Leading Outlet for Technology and Innovation Spotlights Graffius’ Research on Social Media Temporal Dynamics
Scott M. Graffius’ Insights on AI, Agile, Gaming, XR, and Defense Transformation Cited by MSN in Their Coverage of Innovation and Leadership in the Sector
Top Predictions of 2024, Tested in 2025
Government of Finland Agency Features Graffius' Phases of Team Development IP
Scott M. Graffius Premieres His New "Exotic Team Dynamics: Human-AI Collaboration" Talk at Corporate Event in Las Vegas
Environmental Science Journal References Scott M. Graffius’ Project Management Work
AI Institute of Switzerland Features Scott M. Graffius’ Work on Algorithms
Exotic Team Dynamics: The New Frontier of Human–AI Collaboration
Scott M. Graffius’ Work Featured at ACM DIS ’25
Climbing the Ladder: The Head of Agile/PMO’s Organizational Proximity to the CEO is Closer Than Ever
Harness Sci-Fi and Speculative Design While Embracing Imperfection to Drive Innovation and Proactively Predict and Prepare for the Future
Scott M. Graffius’ “Agile Scrum” Book Featured in a Publication of the Associação Nacional de Educação Católica do Brasil (ANEC)
Setting Direction with OKRs and Tracking Progress with KPIs: A Guide for Agile, Project Management, and Tech Teams
AI Showcase Showdown: Ranking AI Accuracy on Project Management Basics
BookAuthority Features “Agile Scrum” by Scott M. Graffius in “10 Agile Software Development Books That Define the Field”
Exploring Team Dynamics, Adaptability, and Creative Problem-Solving Through Felix the Cat’s Metaphorical Toolkit
Mind Games and Master Plans: How PsyOps Exploit Psychological Phenomena
The “Pants-on-Fire Index for AI”
16 Causes of Technical Debt and How to Avoid It
PMI’s Infinity AI Gets the Basics of Team Development Alarmingly and Repeatedly Wrong
Agile for Unicorns: 7 Keys to Thrive; Scott M. Graffius’ Workshop
Scott M. Graffius’ “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” Featured in Prestigious National Academies of Sciences Publication
Meta and Anduril’s EagleEye and the Future of XR: How Gaming, AI, and Agile Are Transforming Defense
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AI in Agile: Benefits, Risks, Outlook
Hostinger Highlights Scott M. Graffius’ “Agile Protocol” Book in Feature on Software Projects
French Ministry of Culture Links to Scott M. Graffius Research in Their Guide for Responsible Digital Communication
National Science Foundation’s LTER Network Features Scott M. Graffius’ Phases of Team Development IP
Waterfall vs. Agile: What’s Fixed, What’s Flexible, and Why It Matters
Scott M. Graffius Delivering $2.3 Billion in Value Through AI, Agile, and Project/PMO Leadership
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“Agile Protocol: The Transformation Ultimatum” Lands on the Amazon Best Sellers List!
Scott M. Graffius Recognized as a Top Thought Leader in Digital Disruption by Thinkers360
“Agile Protocol: The Transformation Ultimatum” by Scott M. Graffius Crashes the Book Scene with Satirical Firepower
NCKU in Taiwan Integrates Graffius' 'Phases of Team Development' into Its Curriculum
The Art and Science of Aligning Initiatives with Strategic Objectives
RGPV University Adds Scott M. Graffius’ "Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions" to Its Syllabus
Introducing ‘Engage or Fade: Decoding the Half-Life of Digital Resonance’ – A New Talk by Scott M. Graffius
Dropbox Company (Nira) Taps into Scott M. Graffius’ Expertise in Strategic Planning
Reporting Errors in a Publication: A Case Study on ‘Frontiers in Public Health’
NESEA Conference Session on Innovation Highlights Scott M. Graffius' 'Phases of Team Development'
U.S. Soccer Scores with Scott M. Graffius' Intellectual Property on Teamwork
U.S. Department of Commerce Partner (IEDC) Features Scott M. Graffius’ Intellectual Property
How Long Do Your Posts Live? AI Critiques Scott M. Graffius’ Research on the Half-Life of Social Media
Agile's Journey Through the Decades
Scott M. Graffius' Role in Advancing Project Management Institute (PMI) Standards Excellence
Most Valuable IT Certifications: Update for 2025
The PMI + Agile Alliance Merger: A Recipe for Success?
When Agile, AI, and Strategic Thinking Converge
Scott M. Graffius’ Phases of Team Development: 2025 Update
Lifespan (Half-Life) of Social Media Posts: Update for 2025
Verizon Features Scott M. Graffius
Do Not Read This Article! An Exploration of the Streisand Effect and Other Phenomena
Scott M. Graffius' 'Phases of Team Development' was Spotlighted in Journal of Neurosurgery
Pinterest Japan Uses Graffius’ Research on Temporal Dynamics on Social Media Platforms
Hochschule Coburg (Coburg University) Germany Uses Scott M. Graffius’ Phases of Team Development IP in Coursework on Agile Development
Wild World of Team Dynamics [Updated Two-Minute Video]
EU Europass Teacher Academy Features Scott M. Graffius’ ‘Phases of Team Development’ in Leadership Training
Side-by-Side Comparison of Retrospectives and Hot Washes
Constructor University 2024 Advanced Software Technology Handbook References Scott M. Graffius' Work on Team Dynamics
Strategies for Medical Team Success Featured Scott M. Graffius’ ‘Phases of Team Development’ Intellectual Property
SBG Neumark — Europe’s Largest Distribution Transformer Plant — Powers Up with Scott M. Graffius’ Intellectual Property
Scott M. Graffius’ Intellectual Property was Employed by the NHS — the Largest Single-Payer Healthcare System in Europe
Luxury Unwrapped: The Ultimate Holiday Gift Guide for Every Budget
Singapore Institute of Technology Features Work of Scott M. Graffius
Tufts University Features Scott M. Graffius 'Phases of Team Development' Intellectual Property
'Cat Herders': Retelling the Massive Success Story
Pennsylvania State Agency Used Scott M. Graffius' Intellectual Property
Copyright Infringement in a Book Published by AuthorHouse / Author Solutions / The Najafi Companies: Publisher Fails to Respond or Take Required Action
Pinterest Inc. References Scott M. Graffius’ Research
Bournemouth University Used Scott M. Graffius’ Intellectual Property
‘Comparative Methodological Guidelines: Handbook for Educators’ Violates Scott M. Graffius’ Copyright
Japan Backlog User Group Event Featured Scott M. Graffius’ ‘Phases of Team Development’
TurningWest's 'Trial'
Radio Silence from the American Association of Neurological Surgeons on Report of Blatant Plagiarism in Their ‘Journal of Neurosurgery’ Publication
Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts
How Algorithms Shape the User Experience on Social Media Platforms
Thinkers360 Named Scott M. Graffius a Top Thought Leader on Agile
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How to Cite This Article
Graffius, S. M. (2026, October 23). Scott M. Graffius' Research on Half-Life of Social Media Featured and Cited in "Loop: Outlearn. Outmarket. Outgrow." by Kipp Bodnar and Kieran Flanagan. ScottGraffius.com. https://scottgraffius.com/blog/files/graffius-research-featured-in-loop-outlearn-outmarket-outgrow.html
Digital Object Identifier (DOI)
Coming soon
Content Acknowledgements
Scott M. Graffius' "Lifespan (Half-Life) of Social Media Posts" is featured and cited in the book, Loop: Outlearn. Outmarket. Outgrow., by Kipp Bodnar and Kieran Flanagan. Loop: Outlearn. Outmarket. Outgrow. is the property of Kipp Bodnar and Kieran Flanagan. Graffius' article includes limited excerpts of the book, attributed and used under fair use doctrine for purposes of news reporting, commentary, and analysis. Graffius' "Lifespan (Half-Life) of Social Media Posts" is copyright © Scott M. Graffius. All rights reserved.
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