Scott M. Graffius Named a Top Thought Leader and Influencer in Four Domains: Agile, Digital Transformation, Change Management, and GovTech

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Content from Scott M. Graffius's award-winning books on agile project management, workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, Loughborough University London, and others.

Thinkers360 previously named Scott a global thought leader and influencer in three domains: Agile, Digital Transformation, and GovTech. Today, Thinkers360 added Scott to another list—the one on Change Management thought leaders and influencers. Announcements are here, here, and here.

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Thinkers360 is the world’s first open platform for thought leaders and influencers. Their patent-pending approach to rating thought leaders and influencers factors each candidate’s diverse contributions and content such as articles, books, media coverage, podcasts, social media, speaking events, videos, and more.



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About Scott M. Graffius

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Scott M. Graffius has generated hundreds of millions of dollars of business value in aggregate for the organizations he has served. He is an agile project management practitioner, consultant, award-winning author, and international speaker. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Scott's books, workshops, speaking engagements, and more have been featured and used by businesses, governments, and universities including Gartner, Microsoft, Oracle, Cisco, Ford, Qantas, Atlassian, Bayer, the National Academy of Sciences, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, Texas A&M University, Virginia Tech, Penn State, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway (NUI Galway), Loughborough University London, and others. Thinkers360 named Scott a global top thought leader and influencer in four domains: Agile, Change Management, Digital Transformation, and GovTech.

Scott is the CEO of
Exceptional PPM and PMO Solutions™, a professional services firm, where he helps client organizations strengthen their project management capabilities and realize their strategic objectives and business initiatives. The consultancy provides advisory, training, and facilitative consulting services related to governance and project, program, portfolio, and PMO management. The firm’s expertise spans agile, traditional waterfall, and hybrid approaches. While every engagement is unique, outcomes typically include getting more projects done, faster delivery time, improved on-budget performance, improved customer and stakeholder satisfaction, and more. Exceptional PPM and PMO Solutions™ confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Scott and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, the Boston Herald, MobileAppDaily, NBC WRAL, Thinkers360, Informa (UAE), the Dallas Business Journal, Innovation Management (Sweden), the PM World Journal, ip-label (United Kingdom), BookLife by Publisher’s Weekly, NASSCOM (India), Software Quality Management, Nimble Ways (Morocco), The Hiring Analytics Playbook, ALLAGIS (Guatemala), Business Application Monitoring, Human-Station (France), Learning Solutions, The Marketing Factory (Netherlands), Innovation Ecosystem Metrics, DZone, Savills (India), BRP Creative (Australia), People Performance (Singapore), Innovation Project Management by Dr. Harold Kerzner, TopDevs (Canada), Shelf Unbound, Epicos (Greece), Luxembourg Trade and Invest (Luxembourg), Better Humans, Serendipity (Netherlands), NHD Podcast, and others.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Scott has a bachelor's degree in Psychology with a focus in Human Factors. He holds eight professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, and the Institute of Electrical and Electronics Engineers.

He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the
Practice Standard for Work Breakdown Structures—Second Edition. Scott was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Scott delivers dynamic and engaging talks at in-person and online events around the world. His speaking engagements include in-person and online conferences and other events in Australia, Canada, Czech Republic, Finland, France, Germany, Greece, India, Ireland, Lithuania, Luxembourg, Netherlands, New Zealand, United Kingdom, and the United States. Scott delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. For details, visit
the public speaker section of his website.

His full bio is available here.

Connect with Scott on:



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© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.






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Scott M. Graffius's Speaker Reel




Scott M. Graffius delivers dynamic and engaging talks at in-person and online events in the United States and around the world. He delights audiences with presentations on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. Scott uses everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provides audiences with information they can use. Check out his speaker reel (above).



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Bio for Scott M. Graffius

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Scott M. Graffius is a project management practitioner and consultant with expertise in project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. He is an award-winning author and international speaker. His content has been used by businesses, governments, and universities.

Scott is a Principal Consultant and the CEO of
Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. The consultancy provides advisory, training, and facilitative consulting services related to governance and project, program, portfolio, and PMO management. The firm’s expertise spans agile, traditional waterfall, and hybrid approaches. While every engagement is unique, outcomes typically include getting more projects done, faster delivery time, improved on-budget performance, improved customer and stakeholder satisfaction, and more. Exceptional PPM and PMO Solutions™ confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book has garnered 17 first place awards from national and international competitions. Scott and Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions have been featured in Yahoo Finance, the Boston Herald, NBC WRAL, Informa, Innovation Management, the Dallas Business Journal, Computer Weekly, the PM World Journal, BookLife by Publisher’s Weekly, NHD Podcast, Learning Solutions, Dr. Harold Kerzner’s Innovation Project Management, and additional media outlets and publications. The trailer, high-resolution images, reviews, a list of awards, and more are available in the digital media kit.

His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority.

Scott's content has been used by businesses, governments, and universities—including Gartner, Cisco, RSA, Ford, LITE-ON Technology Corporation, Liberty Mutual Group, the United States Department of Energy, the United States Army, the State of Wisconsin, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Brigham Young University, Texas A&M University, The Open University, Asia Pacific University of Technology and Innovation, and others.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Scott has a bachelor's degree in Psychology with a focus in Human Factors. He holds seven professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, and the Institute of Electrical and Electronics Engineers.

He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the
Practice Standard for Work Breakdown Structures—Second Edition. Scott was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Scott delivers dynamic and engaging talks at in-person and online events in the United States and around the world. He delights audiences with presentations on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. Scott uses everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provides audiences with information they can use. To learn more, visit the public speaker section of his website.

His full bio is available here.

Connect with Scott on:



Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.




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© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.






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Scott M. Graffius Named a Top 20 Global Thought Leader and Influencer on Agile



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Content from Scott M. Graffius's award-winning books on agile project management, speaking engagements, and more has been used by businesses, governments, and universities including Gartner, Cisco, RSA, Ford, the United States Department of Energy, the United States Army, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Brigham Young University, Texas A&M University, and others.


Thinkers360, the world’s first open platform for thought leaders and influencers, named Scott as a Top 20 Global Thought Leader and Influencer on Agile. Thinkers360's patent-pending approach to rating thought leaders and influencers factors each candidate’s diverse contributions and content such as articles, books, media coverage, podcasts, social media, speaking events, videos, and more.

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Thinkers 360's post on LinkedIn



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About Scott M. Graffius

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Scott M. Graffius is a project management practitioner and consultant with expertise in project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. He is an award-winning author and international speaker. His content has been used by businesses, governments, and universities.

Scott is a Principal Consultant and the CEO of
Exceptional PPM and PMO Solutions™, a professional services firm, where he helps clients strengthen their project management capabilities and realize their strategic objectives and business initiatives. The consultancy provides advisory, training, and facilitative consulting services related to governance and project, program, portfolio, and PMO management. The firm’s expertise spans agile, traditional waterfall, and hybrid approaches. While every engagement is unique, outcomes typically include getting more projects done, faster delivery time, improved on-budget performance, improved customer and stakeholder satisfaction, and more. Exceptional PPM and PMO Solutions™ confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Scott’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. It presents top practices from successful implementations based on Scott's hands-on experience and 116 diverse sources such as the Scrum Alliance, the Project Management Institute, MIT, the IEEE, Gartner, and the Software Engineering Institute. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Scott and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, the Boston Herald, NBC WRAL, Informa (UAE), the Dallas Business Journal, Innovation Management (Sweden), the PM World Journal, ip-label (United Kingdom), BookLife by Publisher’s Weekly, Software Quality Management, Nimble Ways (Morocco), The Hiring Analytics Playbook, ALLAGIS (Guatemala), Business Application Monitoring, Human-Station (France), Learning Solutions, The Marketing Factory (Netherlands), DZone, BRP Creative (Australia), Innovation Project Management by Dr. Harold Kerzner, TopDevs (Canada), Shelf Unbound, Better Humans, NHD Podcast, and others.

Scott is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets, as well as experience spanning 20 countries.

Scott has a bachelor's degree in Psychology with a focus in Human Factors. He holds seven professional certifications: Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute, and the Institute of Electrical and Electronics Engineers.

He has been actively involved with the Project Management Institute (PMI) in the development of professional standards. He was a member of the team which produced the
Practice Standard for Work Breakdown Structures—Second Edition. Scott was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Scott delivers dynamic and engaging talks at in-person and online events in the United States and around the world. He delights audiences with presentations on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. Scott uses everyday language and vibrant custom visuals to make complex topics clear and understandable, and he provides audiences with information they can use. For details including his speaker reel video, visit the public speaker section of his website.

Content from Scott's award-winning books, speaking engagements, and more has been used by businesses, governments, and universities including Gartner, Cisco, RSA, Ford, LITE-ON Technology Corporation, Liberty Mutual Group, Atlassian, the United States Department of Energy, the United States Army, the State of Wisconsin, the New Zealand Ministry of Education, Tufts University, James Madison University, Santa Clara University, Brigham Young University, Texas A&M University, The Open University, Asia Pacific University of Technology and Innovation, and others.

His full bio is available here.

Connect with Scott on:


Follow_ScottGraffius_-_v22020507-SG-BLG-LR-SQ


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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2020 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.






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Thinkers360 Named Scott M. Graffius an Agile Thought Leader and Influencer

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius Featured by Thinkers360 on Agile List on March 31 2023 - LR




Click here to download this article as a PDF.

Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.9 billion of business value in aggregate for the organizations he has served. He is the Founder of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. Graffius and content from his books, talks, workshops, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, New Zealand Ministry of Education, Yale University, Tufts University, and others. He has delighted audiences with dynamic and engaging talks and workshops on agile, project management, and technology leadership at 84 conferences and other events across 25 countries.

Thinkers360, the world’s first open platform for thought leaders and influencers, included Graffius on their March 31, 2023 list of Agile Thought Leaders and Influencers. Thinkers360's patent-pending approach to ratings factors each candidate’s diverse contributions and content such as articles, books, media coverage, podcasts, social media, speaking events, videos, and more.

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About Scott M. Graffius


ScottGraffius-181024_1000x1000_152KB-lowres-sq

Scott M. Graffius is an agile project management practitioner, consultant, multi award-winning author, and highly sought-after international keynote speaker. He has generated over $1.9 billion of business value in aggregate for the organizations he has served. His expertise spans project, program, portfolio, and PMO leadership inclusive of agile, traditional, and hybrid approaches. Content from Graffius's books, workshops, speaking engagements, and more have been featured and used by businesses, professional associations, governments, and universities. Examples include Microsoft, Oracle, Broadcom, Cisco, Gartner, Deloitte, EY, Project Management Institute, IEEE, SANS Institute, U.S. Soccer Federation, Ford, Qantas, Wrike, Bayer, National Academy of Sciences, United States Department of Energy, United States Army, United States National Park Service, New Zealand Ministry of Education, Amsterdam Public Health Research Institute, Yale University, Tufts University, Texas A&M University, Warsaw University of Technology, University of Waterloo, National University of Ireland Galway, CQUniversity Australia, Scrum Inc., Zurich University of Applied Sciences, and others.

Graffius is the Founder of
Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™. The professional services firm provides client organizations with advisory, training, speaking, embedded talent, and facilitative consulting services to help them advance their agile project, program, portfolio, and PMO management capabilities to best realize their strategic objectives and business initiatives, making them more competitive and valuable. The company confidently backs its services with a Delighted Client Guarantee™.

A fantastic agile transformation experience and result with a client organization in the entertainment industry was the inspiration for Graffius’s first book,
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions (ISBN-13: 9781533370242). It helps technical and non-technical teams develop and deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement—which supports innovation and drives competitive advantage. The book garnered 17 first place awards from national and international competitions. His second title, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change (ISBN-13: 9781072447962), was named one of the best Scrum books of all time by BookAuthority. Graffius and his works have been featured by media outlets and publications including Yahoo Finance, Computer Weekly, MobileAppDaily, Informa, Innovation Management, NASSCOM, Software Quality Management, ALLAGIS, Business Application Monitoring, Learning Solutions, Innovation Ecosystem Metrics, DZone, Innovation Project Management, TopDevs, NHD Podcast, and others.

Graffius is a former vice president of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more. He has experience with consumer, business, reseller, government, and international markets.

Graffius has a bachelor's degree in Psychology with a focus in Human Factors. He holds nine professional certifications: Certified SAFe 6 Agilist (SA), Certified Scrum Professional - ScrumMaster (CSP-SM), Certified Scrum Professional - Product Owner (CSP-PO), Certified ScrumMaster (CSM), Certified Scrum Product Owner (CSPO), Scrum Foundations Educator (SFE), Project Management Professional (PMP), Lean Six Sigma Green Belt (LSSGB), and IT Service Management Foundation (ITIL). He is a member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).

He has been actively involved with the Project Management Institute (PMI) in the
development of professional standards. He was a member of the team which produced the Practice Standard for Work Breakdown Structures—Second Edition. Graffius was a contributor and reviewer of A Guide to the Project Management Body of Knowledge—Sixth Edition, The Standard for Program Management—Fourth Edition, and The Practice Standard for Project Estimating—Second Edition. He was also a subject matter expert reviewer of content for the PMI EMEA Congress 2019, and he served as a member of the review team for the Scrum Alliance’s Global Scrum Gathering—New York City 2020.

Graffius delivers dynamic and engaging talks and workshops at public and private/corporate events. His engagements include 84 in-person and online conferences and other events around the world, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States. Graffius delights audiences with sessions on technology leadership and project, program, portfolio, and PMO management inclusive of agile, waterfall, and hybrid approaches. He uses everyday language and vibrant custom visuals to make complex topics clear, and he provides audiences with practical information they can use. Visit https://scottgraffius.com/publicspeaker.html to learn more.

Connect with Scott on:



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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow instructions, the multi award-winning
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions book by Scott M. Graffius (Chris Hare and Colin Giffen, Technical Editors) helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short URL for this article is:
https://bit.ly/agile-ldr



© Copyright 2023 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.





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'Cat Herders': Retelling the Massive Success Story

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Introduction

The 'Cat Herders' commercial is a remarkable piece of advertising history. But, more importantly, it's a case study in how creative work can transform a company's fortunes.

Video of the commercial is embedded in this article.

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Here's the Story

In 2000, Electronic Data Systems (EDS) endeavored to change the company’s image to help advance growth and improve the morale of its employees. It hired the Fallon agency to create a campaign ... and the 'Cat Herders' commercial was born.

Alluding to the management-speak idiom, 'It's like herding cats'—referring to the impossibility of controlling the uncontrollable—it advances an analogy between herding cats and the solutions to seemingly insurmountable problems.

The commercial showed cowboys (most were real, non-actors) herding thousands of cats across the Montana prairie, and it closed with the message, "We bring together information, ideas, and technologies and make them go where you want."

'Cat Herders' was shown on January 30, 2000, at the Super Bowl XXXIV and was cited by then-President Bill Clinton as his favorite commercial. 'Cat Herders' won the First Boards Award, a Cannes Silver Lion, a bronze Clio, Advertising Age’s Best Visual Effects Award, and a silver EFFIE Award. It also received an Emmy nomination for Outstanding Commercial.

'Cat Herders' was a massive success. In addition to awards and accolades, EDS enjoyed an improvement in employee morale and corporate image, along with new business contracts and acquisitions. In 2000, EDS reported fourth-quarter earnings of $5.2 billion (equivalent to about $9.2 billion today), an increase in earnings and a new quarterly record high for the company.

'Cat Herders'—inclusive of its message, "We bring together information, ideas, and technologies and make them go where you want"—resonated with EDS, its employees, its existing clients, new (soon-to-be) clients, those otherwise working in the technology industry, and many others.
One way to think about the successful commercial and its message is that there are solutions to seemingly impossible problems.

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Credits for EDS' 'Cat Herders' (2000) Commercial

  • Director: John O'Hagan
  • Agency: Fallon
  • Agency Producer: Judy Brink
  • Agency Producer: Bob Wendt
  • Agency Producer: Marty Wetherall
  • Creative Director: David Lubars
  • Production Company: Hungry Man
  • Producer: JD Davison
  • Assistant Director: Lee Blaine
  • Cinematographer: Olivier Cocaul
  • Production Designer: Leslie McDonald
  • Stylist: Colleen Atwood
  • Editor: Gordon Carey

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Sources for This Story

This article was based on information from the Television Academy - Emmy Awards, IMDb,
The Wall Street Journal, HP, and the author. Note: EDS is currently part of HP.

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Watch the 'Cat Herders' Video



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About Scott M. Graffius


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Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.

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How to Cite This Article


Graffius, Scott M. (2024, October 22). 'Cat Herders': Retelling the Massive Success Story. Available at:
https://scottgraffius.com/blog/files/cat-herders-success-story.html.

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Post-Publication Notes

If there are any supplements or updates to this article after the date of publication, they will appear here.

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Content Acknowledgements

The image at the top of this article shows a circa 2000 television with a still frame extracted from the ‘Cat Herders’ commercial on-screen. The still is used under the doctrine of fair use (17 U.S.C. § 107) for the purposes of news reporting, commentary, and educational analysis. The use of this material is transformative in nature, serving to enhance public understanding and discussion of the subject matter. The still is not intended to substitute for the original video, nor does it aim to fulfill the same purpose. The selection of this particular frame was made to illustrate specific points relevant to our analysis, ensuring that the use is both minimal and necessary. The copyright for the video remains with EDS, the owner of the commercial. Note: EDS was subsequently acquired by HP.

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Copyright

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Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.


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