Social Media Marketing (SMM)
Pinterest Inc. References Scott M. Graffius’ Research
10 October 2024
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.
Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.
Here's email 2 of 3.
And here's email 3 of 3.
On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.
As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.
Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."
Pinterest's business blog article is available here and Graffius' research is here.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
And many more.
References
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/pinterest_biz
Pinterest Inc. References Graffius’ Research!
When content is published on social media platforms, relevance and engagement have a limited lifespan. Most posts receive half of their total engagement (such as likes, shares, and comments) relatively soon, with the remainder spread out over a comparatively longer period. Said differently, plotting engagement against time typically reveals a distribution where the peak engagement occurs early, with a long tail of diminishing interaction, resembling a positively skewed unimodal distribution.
Given the above, an advantageous, objective metric for social media posts is half-life. It’s the time it takes for a post to receive half of its total engagement. Data can help inform strategic and tactical decisions, such as the frequency and scheduling of posts.
Reports by others on the longevity of social media are often outdated or based on the experience of one person, one organization, or one limited set of data. With any of those common limitations, findings are at risk of being non-representative, inaccurate, or unreliable.
It’s vital to have a large dataset from multiple sources. In addition to generating results that are more likely to be appropriately representative, accurate, and reliable, this approach provides a clearer picture and helps identify trends.
In 2018, Scott M. Graffius first published data on the average lifespan (half-life) of posts on Snapchat, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, Pinterest, and blogs based on a large dataset of multiple, diverse sources. Algorithms and other factors on platforms change over time. For that reason, Graffius periodically updates his analysis.
A visual from the current (2024) edition of his ‘Lifespan (Half-Life) of Social Media Posts’ is shown below and the details are here.
Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, indicating a broad spectrum of influence and application. Examples are listed in the Coverage of Graffius' Research section of the article.
Pinterest Inc. is now also on the list! It referenced Graffius’ research in an article on the Pinterest Inc. Business Blog.
Details follow.
On 26 September 2024, Pinterest Inc. requested permission to use Graffius' research in an article on the Pinterest Inc. Business Blog. Graffius agreed.
Email 1 of 3 is shown below.
Here's email 2 of 3.
And here's email 3 of 3.
On 2 October 2024, Pinterest Inc. published ‘Unlock the Full Potential of Pinterest with Marketing Mix Modeling’ on their Pinterest Business Blog at https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/. The top of the article is shown in the visual below.
As shown below, the article includes: ‘Content on Pinterest lasts, on average, over 100 times longer than on other platforms.³‘
That ‘³’ footnote is a reference to Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research.
The Footnotes section is located at the end of the article. Selecting the "+" symbol reveals the footnotes content.
Footnote 3 references Graffius' work: "Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965."
Pinterest's business blog article is available here and Graffius' research is here.
About Pinterest
Pinterest is a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.
Coverage of Graffius' Research
Graffius' ‘Lifespan (Half-Life) of Social Media Posts’ has captured the attention of a diverse global audience of businesses, digital marketing experts, scientists, journalists, podcasters, YouTubers, government agencies, and others. Here are select examples:
- Bensley, Robert J., & Brookins-Fisher, Jodi (2023, December 14). Community and Public Health Education Methods: A Practical Guide—Fifth Edition. Burlington, MA: Jones & Bartlett Learning. [The authors cover Graffius’ work in Chapter 10 (Using Social Media) and list Graffius’ work as reference number 84 on page 256. A link to the publication at Google Books is here: https://bit.ly/cphem-5.]
- Berkessel, Juergen (2021, October 27). How Evergreen Posting on Social Media for Podcasters Creates Growth. Season 1, Episode 9 of the Podcasting Strategy Show. Available at: https://polymash.com/evergreen-posting. [The podcast references Graffius’ research. Show notes include Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as well as a hyperlink to Graffius’ full report.]
- Buffer (2024, February 7). 9 Ways to Grow Your Following on X/Twitter. Available at: https://buffer.com/resources/get-more-followers-on-twitter-x/. [It has a hyperlink to Graffius’ research.]
- Burton, Taylor (2022, November 2). Social Media Marketing: Leveraging LinkedIn. Pennsylvania Bar Institute. Available at: https://go.pbi.org/blog/social-media-marketing-leveraging-linkedin. [In the article, “LinkedIn posts are shown to have a longer lifespan” is hyperlinked to Graffius’ research.]
- Center for Direct Marketing (2024, March 25). Best Marketing Podcasts, Lifespan of Social Media and Blog Posts. Available at: https://dmcenter.com/march-2024/. [The article references, and has a link to, Graffius’ research.]
- Center for Direct Marketing (2022, September 27). What Is the Average Lifespan of a Blog or Social Media Post? Available at: https://dmcenter.com/lifespan-of-a-post. [The article includes data from Graffius and a hyperlink to his research.]
- Chaturvedi, Saurabh (2024, September 27). How Often to Post on Social Media. Available at: https://recurpost.com/blog/how-often-to-post-on-social-media/.
- Chowdhary, Tanish (2023, March 21). 13 Best Twitter Thread Tools to Go Viral in 2023. Geekflare. Available at: https://geekflare.com/best-twitter-thread-tools. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Confederation of European Waste-to-Energy Plants (CEWEP) (2023, June 15). The Power of Social Media and How to Use It. 10th CEWEP Waste-to-Energy Congress, 14th - 16th June 2023, Berlin. Available at: https://www.cewep.eu/congress2023presentations/ and https://www.cewep.eu/wp-content/uploads/2023/06/4.1-Monika-Michalska.pdf. [CEWEP Congress presentation slide 9 featured Graffius’ visual, representing a summary of his research findings.]
- Degraux, Xavier (2022, November 5). Quelle est la Durée d’un Post sur Twitter, Instagram, LinkedIn. Available at: https://www.xavierdegraux.be/quelle-est-la-duree-dun-post-sur-twitter-instagram-linkedin. [In his article, Xavier Degraux — a social networks and content marketing consultant based in Belgium — discussed Graffius' work and provided a hyperlink to the research. Here's the title in English: How Long is a Post on Twitter, Instagram, LinkedIn.]
- Encompass Online Marketing (2023, March 15). How Often Should You Publish New Content? Available at: https://encompassonline.ca/blog/how-often-should-you-publish-new-content. [Among other points, the article references the lifespan of tweets and has a hyperlink to Graffius’ research.]
- Fallah, Georges (2023, December 18). The Best Times to Post on Social Media. Available at: https://www.vbout.com/blog/the-best-times-to-post-on-social-media. [The article has hyperlinks to Graffius’ research.]
- Gebauer, Susanna (2022, October 25). Twitter Scheduling: How to Schedule Tweets for More Impact. Available at: https://susannagebauer.com/blog/twitter-scheduling/. [The article includes a link to Graffius' research.]
- Geyser, Werner (2023, September 20). 34 Mind-blowing Pinterest Stats for 2023. Influencer Marketing Hub. Available at: https://influencermarketinghub.com/pinterest-stats. [The article references the durations of “three months” and provides a hyperlink to Graffius’ research.]
- GoDaddy (2023, February 20). How to Do Social Media: A Guide for Small Businesses and Entrepreneurs. Available at: https://www.godaddy.com/resources/skills/how-to-do-social-media. [In discussing the lifespan of tweets, the article provides a hyperlink to Graffius’ research.]
- Gotch, Nathan (2023, December 4). How to Start an SEO Business (2024 Update). Available at: https://www.gotchseo.com/start-seo-company/. [The article includes Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual and a hyperlink to Graffius’ research.]
- Hawes, C. W. (2023, January 24). Social Media Half-Life. Available at: https://www.cwhawes.com/social-media-half-life. [The article identifies Graffius’ research and has a hyperlink to it.]
- John, Vanessa (2024, September 5). Website vs. Social Media - Do You Still Need a Site in 2024? Madgicx. Available at: https://madgicx.com/blog/website-and-social-media.
- Karr, Douglas (2024, February 18). The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact. Available at: https://martech.zone/half-life-of-a-social-media-post/.
- Lin, Yunduan, & Wang, Mengxin, & Zhang, Heng, & Zhang, Renyu, & Shen, Zuo-Jun Max (2021, June 9; revised 2023, June 28). Content Promotion for Online Content Platforms with the Diffusion Effect. SSRN. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3863104 and https://dx.doi.org/10.2139/ssrn.3863104. [The scientific paper mentions Graffius’ work, and it delineates his research in the References section.]
- McErlain-Naylor, Stuart (2022, March 24). Social Media for Academia - All You Need to Know [Video]. Available at: https://www.youtube.com/watch?v=Ka88MxZbU8o. [At timestamp 13:59 in the video, Dr. Stuart McErlain-Naylor displays a visual which summarizes the 2022 edition of Graffius’ research.]
- MeetEdgar (2023, April 2). Everything You Need to Know About Repeating Social Media Content. Available at: https://meetedgar.com/blog/repeating-social-media-content. [This article from social media management tool company MeetEdgar discusses the lifespan of posts and it has a hyperlink to Graffius’ research.]
- Memom, Alafiya (2023, June 14). Master the Art of Using Pinterest for Blogging in 2023. ContentStudio. Available at: https://blog.contentstudio.io/pinterest-for-blogging. [The article rounds up the half-life of Pinterest pins as “4 months” and it includes a hyperlink to Graffius’ research.]
- Metricool (2023, October 31). YouTube Marketing in 2023. Available at: https://metricool.com/youtube-marketing. [The article includes “According to Scott Graffius’s data ...” and a hyperlink to Graffius’ research.]
- Midvalley Coach / Evercoach (2023, March 10). Proven Strategies To Enroll Coaching Clients [A Detailed Guide]. Available at: https://www.evercoach.com/coaching-guides/enroll-coaching-clients/. [Where the article addresses the life span of social media, “24 minutes (Twitter) to 24 hours (LinkedIn)” links to Graffius’ research.]
- Patel, Neil (2023, May 23). 18 Powerful Twitter Marketing Tips [That Actually Work]. Neil Patel. Available at: https://neilpatel.com/blog/twitter-marketing-tips. [In the article, “The average lifespan of one tweet” has a hyperlink to Graffius’ research.]
- Pitzalis, Josh (2022, November 21). Finding Social Media Calendar Ideas for Twitter. Chirr App. Available at: https://getchirrapp.com/how-to/find. [The article references the half-life of a tweet and has a hyperlink to Graffius’ research.]
- Pugalia, Akash, & Lalani, Farah (2023, September 29). Digital Safety: How a Multi-Faceted Approach Can Help Tackle Real-World Harm. World Economic Forum. Available at: https://www.weforum.org/agenda/2023/09/digital-safety-multi-faceted-approach-tackle-real-world-harm. [The Proceedings of the National Academy of Sciences (PNAS) included data by Graffius on the half-life of social media. The World Economic Forum covered that PNAS study in their article.]
- Rainey, Clint (2023, August 15). Social Media’s Toxic Impact Can Last Up to 8 Days. This Behavioral Scientist’s Solution Might Surprise You. Available at: https://www.fastcompany.com/90939081/social-media-toxic-impact-content-moderation-solution-behavior-science. [The Proceedings of the National Academy of Sciences (PNAS) included Graffius’ research data on the half-life of social media. Fast Company covered that PNAS publication — and summarized Graffius’ data from it — in their article.]
- Rynek Pro (2023, June 26). Długość Życia Postów (Half-Life) w Mediach Społecznościowych w 2023 Roku. Available at: https://rynek.pro/half-life-dlugosc-zycia-postow/#pll_switcher. [Rynek Pro, a Poland-based advertising agency, featured Graffius’ research in their article. Here’s the title in English: Life Expectancy of Posts (Half-Life) in Social Media in 2023.]
- Sallaway Paul (2024, June 1). Using Social Media The Right Way! Available at: https://mivision.com.au/2024/06/using-social-media-the-right-way/.
- Schaffer, Neal (2024, September 17). Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results. Irvine, California. PDCA Social.
- Schneider, Philipp J., & Rizoiu, Marian-Andrei (2023, August 22). The Effectiveness of Moderating Harmful Online Content. Proceedings of the National Academy of Sciences of the United States of America, 120 (34): e2307360120. Available at: https://www.pnas.org/doi/abs/10.1073/pnas.2307360120. DOI: 10.1073/pnas.2307360120. [The scientific paper references Graffius’ “Lifespan (Half-Life) of Social Media Posts” research and uses his data.]
- Small Business Development Center (2024, September 30). 10 Marketing Strategies to Grow Your Small Business [Video]. YouTube. Available at: https://www.youtube.com/watch?v=WelVAmXuxPU&t=1181s.
- Social Selling CRM (2024). Demi-vie de Vos Publications: Stratégies d’Optimisation 2024.’ (In English: Half-life of Your Publications: 2024 Optimization Strategies). Available at: https://www.socialsellingcrm.com/demi-vie-de-vos-publications-strategies-doptimisation-2024/.
- Statler, Jacob (2024, September 12). How to Schedule Social Media Posts: Best Tools and Tips. Post Planner. Available at: https://www.postplanner.com/blog/how-to-schedule-social-media-posts/. ["The lifespan of a social media post" — in green text, located towards the end of the article — links to Graffius’ research.]
- Strozyk, Kaylee (2023, November 3). 11 Tips on How to Use Pinterest for Real Estate. Fit Small Business. Available at: https://fitsmallbusiness.com/how-to-use-pinterest-for-real-estate-agents. [The article references that the half-life of Pinterest pins is “about 3.75 months.” Selecting the respective hyperlink brings up Graffius’ research.]
- Thailand TV News (2022, August 16). Half-Life of Each Social Media Post. Available at: https://thailandtv.news/half-life-of-each-social-media-post-thumbsup. [The article incorporates data from Graffius’ work, and it has a hyperlink to his research.]
- The Tech Reps (2023, January 23). SEO or Social Media Marketing, Which is Better for Sales? [video]. Available at: https://www.youtube.com/watch?v=aVmQdHDXCrw. [The Tech Reps used Graffius’ “Lifespan (Half-Life) of Social Media Posts” visual as the background image in their video.]
- Two Rivers Marketing (2020, December 9). 8 Social Media Channels and Tactics to Consider Adding to Your Marketing Mix. Available at: https://www.tworiversmarketing.com/blog/8-social-media-channels-and-tactics-to-consider-adding-to-your-marketing-mix. [The article references the lifespan of posts and has a hyperlink to Graffius’ research.]
- Walters, Christy (2023, May 4). How To Curate Content for LinkedIn: Handpick Your Next Post. CopyPress. Available at: https://www.copypress.com/kb/social-media-promotion/curate-content-for-linkedin. [The article discusses the lifespan of a LinkedIn post and has a hyperlink to Graffius’ research.]
- What What SEO (2024, September 5). 5 bonnes raisons de créer un compte Pinterest si tu es entrepreneuse. (In English: 5 good reasons to create a Pinterest account if you are an entrepreneur.) Available at: https://whatwhatseo.fr/creer-compte-pinterest-entreprise-avantages/. [The article incorporates Graffius’ research; to see the details, select 'Sources' located towards the end of the article.]
And many more.
References
- Graffius, Scott M. (2024, January 1). Lifespan (Half-Life) of Social Media Posts: Update for 2024. Available at: https://scottgraffius.com/blog/files/social-24.html. DOI: 10.13140/RG.2.2.21043.60965.
- Graffius, Scott M. (2024, September 30). Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts. Available at: https://scottgraffius.com/blog/files/distribution-pattern-for-social-media-posts.html. DOI: 10.13140/RG.2.2.15820.22402.
- Pinterest Inc. (2024, October 2). Unlock The Full Potential of Pinterest with Marketing Mix Modelling. The Pinterest Inc. Business Blog. Available at: https://business.pinterest.com/blog/unlock-potential-pinterest-marketing-mix-modelling/ and other locations. [Navigate to the Footnotes section at the end of the article, and then select the corresponding "+" symbol to see the footnotes which includes Graffius' work.]
If there's an update after this article is published, the information will appear in the Post-Publication Notes section.
About Scott M. Graffius
Scott M. Graffius is a global leader in agile project management, an expert on teamwork tradecraft, an authority on temporal dynamics on social media platforms, a creator, a consultant, a trainer, an award-winning author, and an international public speaker.
See his bio to learn more.
About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions
Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.
There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.
With clear and easy to follow step-by-step instructions, Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:
- Implement and use the most popular agile framework―Scrum;
- Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
- Support innovation and drive competitive advantage.
Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”
Winner of 17 first place awards.
Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
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About Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.
Based on actual events, Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.
The award-winning book by Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.
- 🇦🇺 Australia
- 🇦🇹 Austria
- 🇧🇷 Brazil
- 🇨🇦 Canada
- 🇨🇿 Czech Republic
- 🇩🇰 Denmark
- 🇫🇮 Finland
- 🇫🇷 France
- 🇩🇪 Germany
- 🇬🇷 Greece
- 🇮🇳 India
- 🇮🇪 Ireland
- 🇯🇵 Japan
- 🇱🇺 Luxembourg
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How to Cite This Article
Graffius, Scott M. (2024, October 10). Pinterest Inc. References Scott M. Graffius’ Research. Available at: https://scottgraffius.com/blog/files/pinterest_inc_business_blog_features_graffius.html. DOI: 10.13140/RG.2.2.31296.55041.
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Content Acknowledgements
This article uses limited excerpts from Pinterest Inc., attributed to Pinterest and used under fair use for news reporting and analysis. Pinterest name, mark, and content are the property of Pinterest. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ is copyright © Scott M. Graffius.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
A PDF of this article is here
The short link for this article is https://bit.ly/pinterest_biz
Scott M. Graffius’ Work Cited in International Peer-Reviewed Journal on Digital Transformation
06 April 2026
BY SCOTT M. GRAFFIUS | ScottGraffius.com
Scott M. Graffius’ article, "How Algorithms Shape the User Experience on Social Media Platforms," has been cited in a peer-reviewed research paper. Published in the scientific journal Digital Transformation (Цифровая трансформация), the citing work is titled "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM." This recognition highlights the ongoing global interest in understanding how algorithmic systems influence digital ecosystems and social media marketing practices. Excerpts are shown below.
Details including links to Graffius' article and the scientific paper are in the bibliography.
In "How Algorithms Shape the User Experience on Social Media Platforms," Graffius examines how algorithms on social media platforms, those invisible mathematical architects and gatekeepers, quietly determine what over five billion people see, think about, and react to every single day. What began as the humble chronological feed evolved, once engagement exploded, into something far more powerful and opaque: sophisticated, engagement-driven systems that promote not necessarily the most truthful or enriching content, but the most engaging content. That distinction matters enormously. Five fundamental forces drive these systems: user engagement, content prioritization, content relevance, freshness, and network effects. None of them were explicitly designed to make users miserable, yet the outcomes can sometimes lean that way. The upsides are real, including personalization, content discovery, and reduced information overload, but so are the downsides: echo chambers, the amplification of misinformation, and a creeping user fatigue born of the realization that one’s experience is being engineered by an entity whose priorities may differ from one’s own. Graffius urges marketers to lean into quality, authenticity, and video, while posing important ethical questions about transparency and whose well-being the platforms are actually optimizing for. He suggests that the future will bring more AI refinement, greater user control, ethical algorithm design, and possibly even augmented and virtual reality woven into the feed, at which point the gap between "what the algorithm wants" and "what is good for you" will become either negligibly small or spectacularly large.
The journal Digital Transformation, based in Belarus and published by the Ministry of Education of the Republic of Belarus, focuses on the technical and economic aspects of digital technologies, information and communication systems, and their real-world applications. It features peer-reviewed articles, primarily in Russian. Being referenced in this context is especially meaningful, as it places Graffius’ work alongside research that classifies social network algorithms and examines their tangible value for social media marketing (SMM) professionals.
Algorithms quietly shape billions of daily interactions, often in ways users rarely see but deeply feel. The fact that independent, peer-reviewed research is building on these ideas is both affirming and encouraging, underscoring the value of clear, thoughtful examination of these systems. As platforms evolve with increasingly sophisticated AI, the stakes continue to rise—bringing questions of personalization, fairness, transparency, and user well-being into sharper focus. Yet, with greater awareness and informed contributions from researchers, practitioners, and users alike, there is a meaningful opportunity to guide these systems toward more ethical, human-centered outcomes. In that sense, this growing body of work is part of shaping a better digital future.
Batura M., Маrakhina I., & Parkhimenko U. (2026, April). Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM. Digital Transformation, 32(1), 12-18. (In Russ.) https://doi.org/10.35596/1729-7648-2026-32-1-12-18
Graffius, S. M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29149.01767
Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 98 conferences and other events across 25 countries.
He’s delivered over $2.51 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 98 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence. In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development."
The 2026 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture (French Ministry of Culture), Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Discover Scott’s Books
Connect with and follow Scott on LinkedIn, X, YouTube, Facebook, Threads, Bluesky, Mastodon, and ResearchGate.
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Graffius, S. M. (2026, April 6). Scott M. Graffius' Work Cited in International Peer-Reviewed Journal on Digital Transformation. ScottGraffius.com. https://scottgraffius.com/blog/files/scott-m-graffius-work-cited-in-digital-transformation-journal.html
Coming soon.
Scott M. Graffius' work was cited in an international peer-reviewed journal on digital transformation. The paper, "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM," published in the journal Digital Transformation, cites Graffius' article, "How Algorithms Shape the User Experience on Social Media Platforms."
Digital Transformation (a Belarus-based, Russian-language journal) and its content are the property of their respective publisher and contributors.
"Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM" is the property of its authors and publisher.
This article includes limited excerpts, attributed and used under fair use doctrine for purposes of news reporting, commentary, and analysis.
"How Algorithms Shape the User Experience on Social Media Platforms" is copyright © Scott M. Graffius. All rights reserved.
If there are any supplements or updates to this article after the date of publication, they will appear here.
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.
Introduction
Scott M. Graffius’ article, "How Algorithms Shape the User Experience on Social Media Platforms," has been cited in a peer-reviewed research paper. Published in the scientific journal Digital Transformation (Цифровая трансформация), the citing work is titled "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM." This recognition highlights the ongoing global interest in understanding how algorithmic systems influence digital ecosystems and social media marketing practices. Excerpts are shown below.
Details including links to Graffius' article and the scientific paper are in the bibliography.
About the Article, How Algorithms Shape the User Experience on Social Media Platforms
In "How Algorithms Shape the User Experience on Social Media Platforms," Graffius examines how algorithms on social media platforms, those invisible mathematical architects and gatekeepers, quietly determine what over five billion people see, think about, and react to every single day. What began as the humble chronological feed evolved, once engagement exploded, into something far more powerful and opaque: sophisticated, engagement-driven systems that promote not necessarily the most truthful or enriching content, but the most engaging content. That distinction matters enormously. Five fundamental forces drive these systems: user engagement, content prioritization, content relevance, freshness, and network effects. None of them were explicitly designed to make users miserable, yet the outcomes can sometimes lean that way. The upsides are real, including personalization, content discovery, and reduced information overload, but so are the downsides: echo chambers, the amplification of misinformation, and a creeping user fatigue born of the realization that one’s experience is being engineered by an entity whose priorities may differ from one’s own. Graffius urges marketers to lean into quality, authenticity, and video, while posing important ethical questions about transparency and whose well-being the platforms are actually optimizing for. He suggests that the future will bring more AI refinement, greater user control, ethical algorithm design, and possibly even augmented and virtual reality woven into the feed, at which point the gap between "what the algorithm wants" and "what is good for you" will become either negligibly small or spectacularly large.
About the Journal, Digital Transformation
The journal Digital Transformation, based in Belarus and published by the Ministry of Education of the Republic of Belarus, focuses on the technical and economic aspects of digital technologies, information and communication systems, and their real-world applications. It features peer-reviewed articles, primarily in Russian. Being referenced in this context is especially meaningful, as it places Graffius’ work alongside research that classifies social network algorithms and examines their tangible value for social media marketing (SMM) professionals.
Conclusion
Algorithms quietly shape billions of daily interactions, often in ways users rarely see but deeply feel. The fact that independent, peer-reviewed research is building on these ideas is both affirming and encouraging, underscoring the value of clear, thoughtful examination of these systems. As platforms evolve with increasingly sophisticated AI, the stakes continue to rise—bringing questions of personalization, fairness, transparency, and user well-being into sharper focus. Yet, with greater awareness and informed contributions from researchers, practitioners, and users alike, there is a meaningful opportunity to guide these systems toward more ethical, human-centered outcomes. In that sense, this growing body of work is part of shaping a better digital future.
Bibliography
Batura M., Маrakhina I., & Parkhimenko U. (2026, April). Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM. Digital Transformation, 32(1), 12-18. (In Russ.) https://doi.org/10.35596/1729-7648-2026-32-1-12-18
Graffius, S. M. (2024, September 26). How Algorithms Shape the User Experience on Social Media Platforms. ScottGraffius.com. https://doi.org/10.13140/RG.2.2.29149.01767
About Scott M. Graffius
Scott M. Graffius is a strategic transformation leader who drives AI, Agile, and broader business and technology initiatives to deliver measurable value across projects, programs, portfolios, and PMOs. He is an expert in the teamwork tradecraft of both human and human-AI teams, including the “exotic team dynamics” that emerge. He is also an authority on the temporal patterns of social media, including the half-life of audience engagement.
He’s a practitioner, researcher, thought leader, award-winning author, and keynote speaker who’s taken the stage at 98 conferences and other events across 25 countries.
He’s delivered over $2.51 billion in value for Fortune 500 companies and other leaders in technology, entertainment, financial services, healthcare, and beyond.
Businesses, professional associations, government agencies, and universities use Graffius and feature his work. Examples include Adobe, Bayer, Boston University, Ford, Gartner, Harvard Medical School, IEEE, Johns Hopkins University, Microsoft, MSN, National Academy of Sciences, Oracle, Pinterest Inc., Project Management Institute, UC San Diego, Verizon, Yale University, and others.
The following sections provide additional information on his experience, contributions, and influence.
Experience
Graffius heads the professional services firm Exceptional PPM and PMO Solutions, along with its subsidiary Exceptional Agility. These consultancies offer strategic and tactical advisory, training, embedded expertise, and consulting services to the public, private, and government sectors. They help organizations enhance their capabilities and results in agile, project management, program management, portfolio management, and PMO leadership, supporting innovation and driving competitive advantage. The consultancies confidently back services with a Delighted Client Guarantee™.
Graffius is a former VP of project management with a publicly traded provider of diverse consumer products and services over the Internet. Before that, he ran and supervised the delivery of projects and programs in public and private organizations with businesses ranging from e-commerce to advanced technology products and services, retail, manufacturing, entertainment, and more.
He has experience with consumer, business, reseller, government, and international markets.
Award-Winning Author
Graffius has authored three books.
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions, his first book, earned 17 awards.
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change, his second book, was named one of the best Scrum books of all time by BookAuthority.
- Agile Protocol: The Transformation Ultimatum, his third book and his first work of fiction, was released in April 2025. The book trailer is on YouTube.
International Public Speaker
Organizations worldwide engage Graffius to present on tech (including AI), Agile, project management, program management, portfolio management, and PMO leadership. He crafts and delivers unique and compelling talks and workshops. Graffius has conducted 98 sessions across 25 countries. Select examples of events include Agile Trends Gov, BSides (Newcastle Upon Tyne), Conf42 Quantum Computing, DevDays Europe, DevOps Institute, DevOpsDays (Geneva), Frug’Agile, IEEE, Microsoft, Scottish Summit, Scrum Alliance RSG (Nepal), Techstars, and W Love Games International Video Game Development Conference (Helsinki), and more.
With an average rating of 4.81 (on a scale of 1-5), sessions are highly valued.
The speaker engagement request form is here.
Thought Leadership and Influence
Prominent businesses, professional associations, government agencies, and universities have showcased Graffius and his contributions—spanning his books, talks, workshops, and beyond. Select examples include:
- Adobe,
- American Management Association,
- Amsterdam Public Health Research Institute,
- Bayer,
- BMC Software,
- Boston University,
- Broadcom,
- Cisco,
- Coburg University of Applied Sciences and Arts - Germany,
- Computer Weekly,
- Constructor University - Germany,
- Data Governance Success,
- Deimos Aerospace,
- DevOps Institute,
- Dropbox,
- EU's European Commission,
- Ford Motor Company,
- Gartner,
- GoDaddy,
- Harvard Medical School,
- Hasso Plattner Institute - Germany,
- IEEE,
- Innovation Project Management,
- Johns Hopkins University,
- Journal of Neurosurgery,
- Lam Research (Semiconductors),
- Leadership Worthy,
- Life Sciences Trainers and Educators Network,
- London South Bank University,
- Microsoft,
- MSN,
- NASSCOM,
- National Academy of Sciences,
- New Zealand Government,
- Oracle,
- Pinterest Inc.,
- Project Management Institute,
- Mary Raum (Professor of National Security Affairs, United States Naval War College),
- SANS Institute,
- SBG Neumark - Germany,
- Singapore Institute of Technology,
- Torrens University - Australia,
- TBS Switzerland,
- Tufts University,
- UC San Diego,
- UK Sports Institute,
- University of Galway - Ireland,
- US Department of Energy,
- US National Park Service,
- US Soccer,
- US Tennis Association,
- Verizon,
- Wrike,
- Yale University,
- and many others.
Graffius has played a key role in the Project Management Institute (PMI) in developing professional standards. He was a member of multiple teams that authored, reviewed, and produced:
- Practice Standard for Work Breakdown Structures—Second Edition.
- A Guide to the Project Management Body of Knowledge—Sixth Edition.
- The Standard for Program Management—Fourth Edition.
- The Practice Standard for Project Estimating—Second Edition.
Additional details are here.
He was also a subject matter expert reviewer of content for the PMI’s Congress. Beyond the PMI, Graffius also served as a member of the review team for two of the Scrum Alliance’s Global Scrum Gatherings.
Acclaimed Authority on Teamwork Tradecraft
Graffius is a renowned authority on teamwork tradecraft. Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 150 subsequent studies, and Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his "Phases of Team Development" intellectual property as a unique perspective and visual conveying the five phases of team development. First introduced in 2008 and periodically updated, his work provides a diagnostic and strategic guide for navigating team dynamics. It provides actionable insights for leaders across industries to develop high-performance teams. Its adoption by esteemed organizations such as Yale University, IEEE, Cisco, Microsoft, Ford, Oracle, Broadcom, the U.S. National Park Service, and the Journal of Neurosurgery, among others, highlights its utility and value, solidifying its status as an indispensable resource for elevating team performance and driving organizational excellence. In 2026, Graffius added human-AI teamwork—including the "exotic team dynamics" which emerge when advanced AI collaborates as a teammate—to his "Phases of Team Development."
The 2026 edition of Graffius' "Phases of Team Development" intellectual property is here.
Expert on Temporal Dynamics on Social Media Platforms
Graffius is also an authority on temporal dynamics on social media platforms. His "Lifespan (Half-Life) of Social Media Posts" research—first published in 2018 and updated annually—delivers a precise quantitative analysis of post longevity across digital platforms, utilizing advanced statistical techniques to determine mean half-life with precision. It establishes a solid empirical base, effectively highlighting the ephemeral nature of content within social media ecosystems. Referenced and applied by leading entities—such as Fast Company, GoDaddy, Journal of Hand Surgery (European Volume), Ministère de la Culture (French Ministry of Culture), Pinterest Inc., PNAS, and Telecommunications Policy, among others—his research exemplifies methodological rigor and sustained significance in the field of digital informatics.
The 2026 edition of Graffius "Lifespan (Half-Life) of Social Media Posts" research is here.
Education and Professional Certifications
Graffius has a bachelor’s degree in psychology with a focus in Human Factors. He holds eight professional certifications:
- Certified SAFe 6 Agilist (SA),
- Certified Scrum Professional - ScrumMaster (CSP-SM),
- Certified Scrum Professional - Product Owner (CSP-PO),
- Certified ScrumMaster (CSM),
- Certified Scrum Product Owner (CSPO),
- Project Management Professional (PMP),
- Lean Six Sigma Green Belt (LSSGB), and
- IT Service Management Foundation (ITIL).
He is an active member of the Scrum Alliance, the Project Management Institute (PMI), and the Institute of Electrical and Electronics Engineers (IEEE).
Advancing AI, Agile, and Project/PMO Management
Scott M. Graffius continues to advance the fields of AI, Agile, and Project/PMO Management through his leadership, research, writing, and real-world impact. Businesses and other organizations leverage Graffius’ insights to drive their success.
Discover Scott’s Books
- Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions — Deliver Products in Short Cycles with Rapid Adaptation to Change, Fast Time-to-Market, and Continuous Improvement
- Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change
- Agile Protocol: The Transformation Ultimatum
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List of Additional Articles
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Thinkers360 Honors Scott M. Graffius as a 2026 Top Agile Thought Leader
Agile's Journey Through the Decades: Update for 2026
BMC Software Features Content from Scott M. Graffius' Book
Peer-Reviewed Journal Cited Work of Scott M. Graffius
University of Waterloo Features Graffius' "Phases of Team Development" in Course Materials
Perplexity Standalone Article on AI Hallucinations Cites Research by Scott M. Graffius
Handling the Saboteur Within: Lessons from a 3-Letter Agency on Spotting and Stopping Intentional and Unintentional Sabotage
A Deep Dive Into the Typical Engagement Pattern for Social Media Posts
Most Valuable IT Certifications: Update for 2026
"Marketing in the Metaverse" Spotlights Scott M. Graffius’ Research on the Half-Life of Social Media
University of Greenwich Features Graffius' Phases of Team Development
10 Essential Agile Books: Curated Recommendations for Agile Professionals
Lifespan (Half-Life) of Social Media Posts: Update for 2026
Scott M. Graffius' Research on the Half-Life of Social Media was Cited in a Peer-Reviewed Study Published in Telecommunications Policy, a Leading Academic Journal
Are AI Hallucinations Getting Better or Worse? We Analyzed the Data
Scott M. Graffius' Phases of Team Development - Applied to Human Teams and Human-AI Teams: 2026 Update
Lessons from Yesterday’s Tomorrowland
Scott M. Graffius’ Update to His "Phases of Team Development” Coming Early 2026
A Data-Driven Analysis of the Evolution of Project Management: Tasks, Trends, and AI
Actionable Insights. Global Impact. Scott M. Graffius.
Beep Beep! Why Wile E. Coyote Is the Patron Saint of AI Failure
Social Media Half-Life Research Cited in Prestigious Peer-Reviewed Medical Journal
Navigating the Spectrum of Advanced AI – Agentic, Autonomous, and Autopoietic
Lessons from Unhinged AI in Fiction: What Rogue AIs in Sci-Fi Storytelling, Films, and TV Shows Reveal About Us
Scott M. Graffius Contributed to and Reviewed the PMBOK Guide, 8th Edition — the Global Standard for Project Management
UK Sports Institute Features Teamwork and Leadership Work of Scott M. Graffius
Definitions of Advanced AIs: Agentic, Autonomous, and Autopoietic
HAN University of Applied Sciences Features the Work of Scott M. Graffius
Gifts That Inspire Joy
Evergreen Echoes: How Pinterest Inc. and Pinterest Japan Spotlighted Scott M. Graffius’ Research on the Half-Life of Social Media Content
Scott M. Graffius’ Team Development Work Lights Up the University of Tasmania’s Curriculum
Taiwan’s Leading Outlet for Technology and Innovation Spotlights Graffius’ Research on Social Media Temporal Dynamics
Scott M. Graffius’ Insights on AI, Agile, Gaming, XR, and Defense Transformation Cited by MSN in Their Coverage of Innovation and Leadership in the Sector
Top Predictions of 2024, Tested in 2025
Government of Finland Agency Features Graffius' Phases of Team Development IP
Scott M. Graffius Premieres His New "Exotic Team Dynamics: Human-AI Collaboration" Talk at Corporate Event in Las Vegas
Environmental Science Journal References Scott M. Graffius’ Project Management Work
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Exotic Team Dynamics: The New Frontier of Human–AI Collaboration
Scott M. Graffius’ Work Featured at ACM DIS ’25
Climbing the Ladder: The Head of Agile/PMO’s Organizational Proximity to the CEO is Closer Than Ever
Harness Sci-Fi and Speculative Design While Embracing Imperfection to Drive Innovation and Proactively Predict and Prepare for the Future
Scott M. Graffius’ “Agile Scrum” Book Featured in a Publication of the Associação Nacional de Educação Católica do Brasil (ANEC)
Setting Direction with OKRs and Tracking Progress with KPIs: A Guide for Agile, Project Management, and Tech Teams
AI Showcase Showdown: Ranking AI Accuracy on Project Management Basics
BookAuthority Features “Agile Scrum” by Scott M. Graffius in “10 Agile Software Development Books That Define the Field”
Exploring Team Dynamics, Adaptability, and Creative Problem-Solving Through Felix the Cat’s Metaphorical Toolkit
Mind Games and Master Plans: How PsyOps Exploit Psychological Phenomena
The “Pants-on-Fire Index for AI”
16 Causes of Technical Debt and How to Avoid It
PMI’s Infinity AI Gets the Basics of Team Development Alarmingly and Repeatedly Wrong
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Scott M. Graffius’ “Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions” Featured in Prestigious National Academies of Sciences Publication
Meta and Anduril’s EagleEye and the Future of XR: How Gaming, AI, and Agile Are Transforming Defense
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AI in Agile: Benefits, Risks, Outlook
Hostinger Highlights Scott M. Graffius’ “Agile Protocol” Book in Feature on Software Projects
French Ministry of Culture Links to Scott M. Graffius Research in Their Guide for Responsible Digital Communication
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Waterfall vs. Agile: What’s Fixed, What’s Flexible, and Why It Matters
Scott M. Graffius Delivering $2.3 Billion in Value Through AI, Agile, and Project/PMO Leadership
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“Agile Protocol: The Transformation Ultimatum” Lands on the Amazon Best Sellers List!
Scott M. Graffius Recognized as a Top Thought Leader in Digital Disruption by Thinkers360
“Agile Protocol: The Transformation Ultimatum” by Scott M. Graffius Crashes the Book Scene with Satirical Firepower
NCKU in Taiwan Integrates Graffius' 'Phases of Team Development' into Its Curriculum
The Art and Science of Aligning Initiatives with Strategic Objectives
RGPV University Adds Scott M. Graffius’ "Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions" to Its Syllabus
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Dropbox Company (Nira) Taps into Scott M. Graffius’ Expertise in Strategic Planning
Reporting Errors in a Publication: A Case Study on ‘Frontiers in Public Health’
NESEA Conference Session on Innovation Highlights Scott M. Graffius' 'Phases of Team Development'
U.S. Soccer Scores with Scott M. Graffius' Intellectual Property on Teamwork
U.S. Department of Commerce Partner (IEDC) Features Scott M. Graffius’ Intellectual Property
How Long Do Your Posts Live? AI Critiques Scott M. Graffius’ Research on the Half-Life of Social Media
Agile's Journey Through the Decades
Scott M. Graffius' Role in Advancing Project Management Institute (PMI) Standards Excellence
Most Valuable IT Certifications: Update for 2025
The PMI + Agile Alliance Merger: A Recipe for Success?
When Agile, AI, and Strategic Thinking Converge
Scott M. Graffius’ Phases of Team Development: 2025 Update
Lifespan (Half-Life) of Social Media Posts: Update for 2025
Verizon Features Scott M. Graffius
Do Not Read This Article! An Exploration of the Streisand Effect and Other Phenomena
Scott M. Graffius' 'Phases of Team Development' was Spotlighted in Journal of Neurosurgery
Pinterest Japan Uses Graffius’ Research on Temporal Dynamics on Social Media Platforms
Hochschule Coburg (Coburg University) Germany Uses Scott M. Graffius’ Phases of Team Development IP in Coursework on Agile Development
Wild World of Team Dynamics [Updated Two-Minute Video]
EU Europass Teacher Academy Features Scott M. Graffius’ ‘Phases of Team Development’ in Leadership Training
Side-by-Side Comparison of Retrospectives and Hot Washes
Constructor University 2024 Advanced Software Technology Handbook References Scott M. Graffius' Work on Team Dynamics
Strategies for Medical Team Success Featured Scott M. Graffius’ ‘Phases of Team Development’ Intellectual Property
SBG Neumark — Europe’s Largest Distribution Transformer Plant — Powers Up with Scott M. Graffius’ Intellectual Property
Scott M. Graffius’ Intellectual Property was Employed by the NHS — the Largest Single-Payer Healthcare System in Europe
Luxury Unwrapped: The Ultimate Holiday Gift Guide for Every Budget
Singapore Institute of Technology Features Work of Scott M. Graffius
Tufts University Features Scott M. Graffius 'Phases of Team Development' Intellectual Property
'Cat Herders': Retelling the Massive Success Story
Pennsylvania State Agency Used Scott M. Graffius' Intellectual Property
Copyright Infringement in a Book Published by AuthorHouse / Author Solutions / The Najafi Companies: Publisher Fails to Respond or Take Required Action
Pinterest Inc. References Scott M. Graffius’ Research
Bournemouth University Used Scott M. Graffius’ Intellectual Property
‘Comparative Methodological Guidelines: Handbook for Educators’ Violates Scott M. Graffius’ Copyright
Japan Backlog User Group Event Featured Scott M. Graffius’ ‘Phases of Team Development’
TurningWest's 'Trial'
Radio Silence from the American Association of Neurological Surgeons on Report of Blatant Plagiarism in Their ‘Journal of Neurosurgery’ Publication
Supplement to Graffius' 'Lifespan (Half-Life) of Social Media Posts' Research: Typical Engagement Distribution Pattern for Social Media Posts
How Algorithms Shape the User Experience on Social Media Platforms
Thinkers360 Named Scott M. Graffius a Top Thought Leader on Agile
More articles are listed here.
How to Cite This Article
Graffius, S. M. (2026, April 6). Scott M. Graffius' Work Cited in International Peer-Reviewed Journal on Digital Transformation. ScottGraffius.com. https://scottgraffius.com/blog/files/scott-m-graffius-work-cited-in-digital-transformation-journal.html
Digital Object Identifier (DOI)
Coming soon.
Content Acknowledgements
Scott M. Graffius' work was cited in an international peer-reviewed journal on digital transformation. The paper, "Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM," published in the journal Digital Transformation, cites Graffius' article, "How Algorithms Shape the User Experience on Social Media Platforms."
Digital Transformation (a Belarus-based, Russian-language journal) and its content are the property of their respective publisher and contributors.
"Key Factors of Social Networks Algorithms: Classification and Practical Significance for SMM" is the property of its authors and publisher.
This article includes limited excerpts, attributed and used under fair use doctrine for purposes of news reporting, commentary, and analysis.
"How Algorithms Shape the User Experience on Social Media Platforms" is copyright © Scott M. Graffius. All rights reserved.
Tags and Hashtags
- Digital Transformation
- Social Media Research
- Algorithms
- User Experience (UX)
- Social Media Marketing (SMM)
- Scott M. Graffius
- #DigitalTransformation
- #SocialMedia
- #SocialMediaResearch
- #Algorithms
- #UX
- #SMM
Post-Publication Notes
If there are any supplements or updates to this article after the date of publication, they will appear here.
Copyright
Copyright © Scott M. Graffius. All rights reserved.
Content on this site—including text, images, videos, and data—may not be used for training or input into any artificial intelligence, machine learning, or automatized learning systems, or published, broadcast, rewritten, or redistributed without the express written permission of Scott M. Graffius.