Robert W. Malone, MD Used Scott M. Graffius’ Copyrighted ‘Phases of Team Development’ in His Book: The Problem is Malone's Unauthorized, Word-for-Word, Commercial, Significant Amount, and Unattributed Use was Not 'Fair Use' and Harmed Graffius' Intellectual Property

Robert W Malone MD used Scott M Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his book - Tw Format - v June 6 2024 G3 - LwRes

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Including supporting information, this article is organized into 10 sections:

  • Introduction
  • Overview of Graffius' Copyrighted 'Phases of Team Development' IP
  • Malone's Unauthorized, Word-for-Word, Commercial, Significant Amount, and Unattributed Use of Graffius' Copyrighted 'Phases of Team Development' was Not 'Fair Use' and Harmed Graffius' Intellectual Property
  • Conclusion
  • About Scott M. Graffius
  • About Robert W. Malone, MD
  • About Book by Robert W. Malone, MD
  • About Copyright and Other Intellectual Property Rights
  • References/Sources
  • How to Cite This Article

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Introduction

Intellectual Property (IP) — including copyrights, trademarks, trade secrets, patents, and algorithms — is a strategic asset that provides significant value. IP rights ensure creators can benefit from their hard work, discovery, and innovation. Infringement can damage the marketability and value of the IP.

IP rights are so important that IP theft is a federal crime.

Scott M. Graffius maintains, enforces, and protects his copyrights and other IP rights. When others infringe on Graffius’ IP rights, situations generally fall into one of two categories:

  1. IP owner Graffius notifies the offending party of their infringement and the required remediation, and the matter is resolved; or
  2. IP owner Graffius notifies the offending party of their infringement and the required remediation, and the offending party’s action/inaction necessitates that qualified attorney and/or a U.S. agency is engaged, and the matter is resolved.

Most situations fall under category 1. However, some offending parties seem determined to make an already bad situation worst; they fall under category 2.

This article covers the news that Robert W. Malone, MD used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his book. However:

  • Malone did not request nor receive permission to use Graffius’ intellectual property;
  • Malone used Graffius’ copyrighted content word-for-word;
  • Malone used Graffius’ intellectual property commercially, for Malone’s financial gain;
  • Malone used a significant amount of Graffius' copyrighted property; and
  • Malone did not quote or provide attribution to Graffius, which wrongly leads readers to believe that Malone is the author and owner of Graffius’ copyrighted property.

For the above reasons, Malone's use of Graffius' IP was not 'fair use' and harmed Graffius' IP.

Ensuring the integrity of intellectual property is paramount. Graffius is resolute in protecting and enforcing his copyrights and other IP rights. Spoiler alert: A U.S. agency is now involved.

This article presents facts — including visuals and additional evidence — and a critical analysis of this serious category 2 situation.

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Overview of Graffius' Copyrighted 'Phases of Team Development' IP

Informed by the research of Bruce W. Tuckman, Ph.D. and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ IP. It’s a unique perspective on the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — and it’s inclusive of the characteristics and strategies for each phase.

Graffius published his 'Phases of Team Development' work as an article, among other mediums. The body of his article has text in typical — not bullet point — format. The typical format text by Graffius was used by Malone.

(For reference only, Graffius' same article includes a visual which incorporates a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. The visual has text in bullet-point format. Again, the body of the article has text in typical — not bullet point — format; that typical format text by Graffius was used by Malone.)

Graffius' ‘Phases of Team Development’ IP is registered with the United States Copyright Office.

Graffius initially developed his material in 2008, and he periodically refreshes it. In this case, the applicable edition is 2021. An example is
here and other locations.

(For reference only, the most current [2024] edition of his 'Phases of Team Development' is
here.)

Here’s a macro/wide view of Graffius' respective 2021 IP.

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Here’s another macro/wide view of Graffius' respective 2021 IP, showing the main body of the article.

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Here’s a zoomed-in view of Graffius' respective 2021 IP, showing the applicable text.

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Here’s a zoomed-in view of Graffius' respective 2021 IP, showing his copyright information.

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Graffius' copyright ownership details are clearly noted: "© Copyright 2021 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius."

Graffius presented his 2021 'Phases of Team Development' IP via multiple channels/platforms in 2021. Select examples include:

  • Graffius’ blog (January 4, 2021) at: here.
  • Graffius’ ResearchGate account (January 4, 2021) at: here.
  • Graffius’ Twitter (now called X) account; one of many examples is (January 17, 2021) at: here.
  • And some of Graffius’ appearances at conferences and other events; one example is Graffius’ talk at the IEEE’s ‘IEEE Day’ 2021 Event (October 5, 2021), a recording of his session is at: here.

Conference organizers, businesses, professional organizations, government agencies, and universities around the world engage Graffius to deliver compelling talks and workshops. To date, he's presented sessions at 91 conferences and other events across 25 countries, including Armenia, Australia, Brazil, Canada, Czech Republic, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Lithuania, Luxembourg, Nepal, Netherlands, New Zealand, Norway, Romania, Sweden, Switzerland, United Arab Emirates, United Kingdom, and the United States. His 'Phases of Team Development' IP is central and key to many of those sessions. Graffius' rate card and a listing of his engagements are here and here, respectively.

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With an authorization/license from Graffius, many organizations have featured and used his 'Phases of Team Development' IP. Select examples include Adobe, American Management Association, Amsterdam Public Health Research Institute, Bayer, Boston University, Cisco, Deimos Aerospace, DevOps Institute, Ford Motor Company, Hasso Plattner Institute, IEEE, London South Bank University, Microsoft, New Zealand Government, Torrens University Australia, UC San Diego, TBS Switzerland, UK Sports Institute, University of Galway Ireland, U.S. National Park Service, U.S. Tennis Association, Virginia Tech, Yale University, and many others.

Malone's Unauthorized, Word-for-Word, Commercial, Significant Amount, and Unattributed Use of Graffius' Copyrighted 'Phases of Team Development' was Not 'Fair Use' and Harmed Graffius' Intellectual Property

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Robert W. Malone, MD used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his 2022 book, Lies My Gov’t Told Me: And the Better Future Coming. However:

  • Malone did not request nor receive permission to use Graffius’ intellectual property;
  • Malone used Graffius’ copyrighted content word-for-word;
  • Malone used Graffius’ intellectual property commercially, for Malone’s financial gain;
  • Malone used a significant amount of Graffius' copyrighted property; and
  • Malone did not quote or provide attribution to Graffius, which wrongly leads readers to believe that Malone is the author and owner of Graffius’ copyrighted property.

For the aforementioned reasons, Malone's use of Graffius' IP was not 'fair use' and harmed Graffius' IP.

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Evidence is archived. Visuals and additional information follows.

A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Forming. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

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A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Storming. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

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A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Norming. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

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A side-by-side comparison is below. It shows Graffius' 2021 copyrighted content, on the topic of Performing. It also shows what Malone has in his 2022 book on the same topic: Malone uses Graffius' content word-for-word.

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A comparison is also delineated next.



🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Forming includes:
"include displaying eagerness, socializing, generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning."  

🔴 From page 376 of Malone's 2022 book, Forming includes:
"include displaying eagerness, socializing, generally polite tone, sticking to safe topics, being unclear about how one fits in, and some anxiety and questioning."  



🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Storming includes:
"resistance, lack of participation, conflict related to differences of feelings and opinions, competition, high emotions, and starting to move towards group norms."

🔴 From page 376 of Malone's 2022 book, Storming includes:
"resistance, lack of participation, conflict related to differences of feelings and opinions, competition, high emotions, and starting to move towards group norms."



🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Norming includes:
"improved sense of purpose and understanding of goals, higher confidence, improved commitment, team members are engaged and supportive, relief—lowered anxiety, and starting to develop cohesion."

🔴 From page 376 of Malone's 2022 book, Norming includes:
"improved sense of purpose and understanding of goals, higher confidence, improved commitment, team members are engaged and supportive, relief—lowered anxiety, and starting to develop cohesion."



🟢 From Graffius' copyrighted 2021 'Phases of Team Development' IP, his content on Performing includes:
"Characteristics of Performing include higher motivation, elevated trust and empathy, individuals typically deferring to the team's needs, effective production, consistent performance, and demonstrations of interdependence and self-management (also referred to as self-organization)."

🔴 From page 376 of Malone's 2022 book, Performing includes:
"Characteristics of Performing include higher motivation, elevated trust and empathy, individuals typically deferring to the team's needs, effective production, consistent performance, and demonstrations of interdependence and self-management (also referred to as self-organization)."



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Conclusion


Robert W. Malone, MD used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his book. However:

  • Malone did not request nor receive permission to use Graffius’ intellectual property;
  • Malone used Graffius’ copyrighted content word-for-word;
  • Malone used Graffius’ intellectual property commercially, for Malone’s financial gain;
  • Malone used a significant amount of Graffius' copyrighted property; and
  • Malone did not quote or provide attribution to Graffius, which wrongly leads readers to believe that Malone is the author and owner of Graffius’ copyrighted property.

This article presented facts — including visuals and additional evidence — and a critical analysis of this serious category 2 situation where Malone's unauthorized, word-for-word, commercial, significant amount, and unattributed use of Graffius' copyrighted 'Phases of Team Development' was clearly not 'fair use' and harmed Graffius' intellectual property.

When others have done something not to Malone's liking or wrong, he has been known to publicly criticize them for having "no moral compass." Examples are
here and here.

Ensuring the integrity of my intellectual property is paramount. I am resolute in protecting and enforcing my copyrights and other IP rights.

The U.S. Copyright Office informs that: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation."

The National Intellectual Property Rights Coordination Center (IPR Center) recently received details on this case. The IPR Center combats copyright infringement and other intellectual property theft and related crimes through coordinated efforts with domestic and international partners. It operates under the auspices of U.S. Immigration and Customs Enforcement (ICE), which is a component of the Department of Homeland Security (DHS).

This case is currently open.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, U.S. Department of Energy, U.S. National Park Service, U.S. Tennis Association, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.

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About Robert W. Malone, MD

Robert Wallace Malone is a physician and biochemist. His early work focused on mRNA technology, pharmaceuticals, and drug repurposing research. He's the author of the bestselling book, Lies My Gov't Told Me: And the Better Future Coming. Malone used Scott M. Graffius’ copyrighted ‘Phases of Team Development’ intellectual property in his book. As delineated in this article, the problem is that Malone did not request nor receive permission to use Graffius’ intellectual property, Malone used Graffius’ copyrighted content word-for-word, Malone used Graffius’ intellectual property commercially (in Malone's book, for his financial gain), Malone used a significant amount of Graffius' copyrighted property, and Malone did not quote or provide attribution to Graffius (which wrongly leads readers to believe that Malone is the author and owner of Graffius’ copyrighted property). For those reasons, Malone's use of Graffius' IP was not 'fair use' and harmed Graffius' IP.

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About Book by Robert W. Malone, MD

Malone, Robert W. (2022, December). Lies My Gov't Told Me: And the Better Future Coming. ISBN-13: ‎978-1510773240. New York City, New York: Skyhorse Publishing.

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About Copyright and Other Intellectual Property Rights


For copyright/IP infringement cases, it is recommended that you consult a qualified attorney.

Infringement of copyright and other intellectual property (IP) rights is a deplorable act of intellectual theft, displaying a flagrant disregard for professionalism, morality, ethics, and the law. It undermines the hard work and innovation of others and is a disgraceful, unprofessional, dishonest, immoral, unethical, and illegal practice. IP rights are so important that IP theft is a federal crime.

To learn about copyrights, visit the United States Copyright Office’s website at
https://www.copyright.gov.

The
Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft publication by the Criminal Division of the U.S. Department of Justice is a good resource.

The Intellectual Property Rights (IPR) Center coordinates the U.S. government’s response to intellectual property crimes. Visit their website at
https://www.iprcenter.gov to learn more.

See References/Sources — the next section of this article — for additional information.

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References/Sources

Select bibliography:

  1. Bartlett, Tom (2021, August 12). The Vaccine Scientist Spreading Vaccine Misinformation. The Atlantic. Available at: https://www.theatlantic.com/science/archive/2021/08/robert-malone-vaccine-inventor-vaccine-skeptic/619734/.
  2. Blaskovic, Andrew K.; Rusk, John-David; Parker, Victor C.; and Payne, Bryson R. (2022). Cybercrime and Intellectual Property Theft: An Analysis of Modern Digital Forensics. In book: Proceedings of the Future Technologies Conference (FTC) 2022, Volume 2. DOI: 10.1007/978-3-031-18458-1_36.
  3. Dolgin, Elie (2021, September 14). The Tangled History of mRNA Vaccines. Nature. Available at: https://www.nature.com/articles/d41586-021-02483-w.
  4. Dyer, Jeff; Furr, Nathan; Lefrandt, Chris; and Howell, Taeya (2023, January 17). Innovation Depends on Intellectual Honesty. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/why-innovation-depends-on-intellectual-honesty/.
  5. Exceptional PPM and PMO Solutions (n.d.). Rate Card for 2023-2024. Available at: https://scottgraffius.com/resources/Exceptional-PPM-and-PMO-Solutions-Rate-Card-for-2023-2024-v23110907.pdf.
  6. Graffius, Scott M. (2021, January 4). Phases of Team Development (Update for 2021). DOI: 10.13140/RG.2.2.22040.42246.
  7. Graffius, Scott M. (2021, January 4). Using Bruce Tuckman's Phases of Team Development to Help Your Team Grow and Advance: 2021 Update. Available at: https://www.scottgraffius.com/blog/files/team-21.html.
  8. Graffius, Scott M. (n.d.). Intellectual Property (IP). Available at: https://www.scottgraffius.com/intellectual-property.html.
  9. Graffius, Scott M. (n.d.). Public Speaker. Available at: https://scottgraffius.com/publicspeaker.html.
  10. Hartline, Devlin (2016, September 26). Criminal Copyright Infringement is Crime of "Moral Turpitude." George Mason University Center for Intellectual Property x Innovation Policy. Available at: https://cip2.gmu.edu/2016/09/26/criminal-copyright-infringement-is-crime-of-moral-turpitude/.
  11. Huppert, Elizabeth; and Levine, Emma (2023, August 31). The Rise of Dishonest Leaders: Causes and Solutions. Academy of Management Perspectives, 37 (3). DOI: 10.5465/amp.2021.0063.
  12. Kenton, Will (2022, August 23). What Is a Whistleblower? Protections, Law, Importance, and Example. Available at: https://www.investopedia.com/terms/w/whistleblower.asp.
  13. Malone, Robert W. (2023, August 8). Demonic Nihilism. Substack. Available at: https://rwmalonemd.substack.com/p/demonic-nihilism.
  14. Malone, Robert W. (2023, January 6). Project Veritas has Broken Pfizer's Gain-of-Function Research Program Wide Open. Substack. Available at: https://rwmalonemd.substack.com/p/project-veritas-has-broken-pfizers.
  15. Malone, Robert W. (2022, December). Lies My Gov't Told Me: And the Better Future Coming. ISBN-13: ‎978-1510773240. New York City, New York: Skyhorse Publishing.
  16. McGregor, Jena. (2017, May 15). More CEOs are Getting Forced Out for Ethical Violations. Washington Post. Available at: https://www.washingtonpost.com/news/on-leadership/wp/2017/05/15/more-ceos-are-getting-forced-out-for-ethics-violations/.
  17. National Intellectual Property Rights Coordination Center (IPR Center) (n.d.). About the Center. Available at: https://www.iprcenter.gov/about.
  18. Popomaronis, Tom (2020, August 20). These 11 Famously Disgraced CEOs Have Entered the Reputation Hall of Shame. Entrepreneur. Available at: https://www.entrepreneur.com/business-news/these-11-famously-disgraced-ceos-have-entered-the/354739.
  19. Rivera, Kristin; and Karlsson, Per-Ola (2017, June 6). CEOs Are Getting Fired for Ethical Lapses More Than They Used To. Harvard Business Review. Available at: https://hbr.org/2017/06/ceos-are-getting-fired-for-ethical-lapses-more-than-they-used-to.
  20. Smith, Isaac H.; Kouchaki, Maryam; and Wareham, Justin (2021, April 14). The Price Leaders Pay for Cutting Ethical Corners. MIT Sloan Management Review. Available at: https://sloanreview.mit.edu/article/the-price-leaders-pay-for-cutting-ethical-corners/.
  21. Steffen, Thomas (2019, May 24). For CEOs, Integrity Is the Best Policy. Yale School of Management. Available at: https://insights.som.yale.edu/insights/for-ceos-integrity-is-the-best-policy.
  22. Sterne, Robert; and Chaplick, Trevor (2005, February). Why Directors Must Take Responsibility for Intellectual Property. Intellectual Asset Management Magazine. Available at: https://www.wsgr.com/PDFSearch/IP_RESPONSIBILTY.pdf.
  23. Stim, Richard (2024). Patent, Copyright & Trademark: An Intellectual Property Desk Reference (18th Edition). Berkeley, California: Nolo.
  24. Stubben, Stephen; and Welch Kyle (2018, November 14). Whistleblowers Keep Companies Healthy. Harvard Business Review. Available at: https://hbr.org/2018/11/research-whistleblowers-are-a-sign-of-healthy-companies.
  25. Thomson Reuters (2022, December 16). Copyright Litigation 101. Available at: https://legal.thomsonreuters.com/blog/copyright-litigation-101/.
  26. United States Copyright Office (USCO) (n.d.). Can I Use Someone Else's Work? Can Someone Else Use Mine? (Excerpt: "In cases of willful infringement for profit, the U.S. Attorney may initiate a criminal investigation.") Available at: https://copyright.gov/help/faq/faq-fairuse.html.
  27. United States Copyright Office (USCO) (n.d.). Welcome to the U.S. Copyright Office. Available at: https://www.copyright.gov.
  28. United States Department of Homeland Security (DHS) (n.d.). Intellectual Property Theft and Commercial Fraud. Available at: https://www.dhs.gov/hsi/investigate/intellectual-property-and-commercial-fraud.
  29. United States Department of Homeland Security (US DHS) (n.d.). Intellectual Property Rights. Available at: https://www.dhs.gov/intellectual-property-rights.
  30. United States Department of Justice (DOJ) (n.d.). Reporting Intellectual Property Crime: A Guide for Victims of Copyright Infringement, Trademark Counterfeiting, and Trade Secret Theft (Third Edition). Available at: https://www.justice.gov/criminal/criminal-ccips/file/891011/dl.
  31. United States Department of Justice (DOJ), Office of the Inspector General (OIG) (n.d.). Whistleblower Rights and Protections. Available at: https://oig.justice.gov/hotline/whistleblower-protection.
  32. United States Patent and Trademark Office (USPTO) (2013, July 24). Copyright Policy, Creativity, and Innovation in the Digital Economy. Available at: https://www.uspto.gov/sites/default/files/news/publications/copyrightgreenpaper.pdf.
  33. Vitasek, Kate (2022, November 29). The Role of Honesty in Success (and Why Cutting Corners is a Bad Idea). Forbes. Available at: https://forbes.com/sites/katevitasek/2022/11/29/the-role-of-honesty-in-success-and-why-cutting-corners-is-a-bad-idea/.
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How to Cite This Article

Graffius, Scott M. (2024, June 6). Robert W. Malone, MD Used Scott M. Graffius’ Copyrighted ‘Phases of Team Development’ in His Book: Facts Reveal That Malone Harmed Graffius’ Intellectual Property. Available at:
https://scottgraffius.com/blog/files/ip-theft.html. DOI: 10.13140/RG.2.2.22414.57920.

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is
https://bit.ly/theft-ip

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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The Five Most Popular Talks and Workshops

BY SCOTT M. GRAFFIUS | ScottGraffius.com

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Scott M. Graffius is an Agile project management practitioner, consultant, thinker, creator, award-winning author, and international public speaker. Content from his books, talks, and more have been featured and used by Microsoft, Oracle, Cisco, Project Management Institute, IEEE, National Academy of Sciences, Yale University, Adobe, Torrens University Australia, UK Sports Institute, Amsterdam Public Health Research Institute, Boston University, Bayer, Hasso Plattner Institute, University of Galway Ireland, United States National Park Service, and others.

Conference organizers, businesses, professional associations, government agencies, and universities invite him to speak on topics at the intersection of Agile Project Management, Business, and Technology. To date, Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. He uses everyday language and vibrant custom content to make complex topics clear and understandable, and he provides audiences with practical information they can use. His sessions are highly rated by attendees and organizers alike.

The top five talks and workshop topics are highlighted next.

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High Performance Teams

High Performance Teams is first on the list. Scott customizes each session to the audience and other factors, so each one is unique. The following provides a general overview.

  • Title: Talks or workshops on High Performance Teams may be called “Navigate the Phases of Team Development with Speed and Agility” or “Want Happier and More Productive Teams?” or another title.

  • Description: Help your teams go farther, faster! Perhaps you’re heard about the phases of team development: Forming, Storming, Norming, Performing, and Adjourning. But are you aware of the unique behaviors specific to each phase? What exactly should you do during each phase to help the team (Agile or otherwise) tackle challenges, make progress, and become successful? If you are a leader (or aspire to be one), a member of a team (or may be in one in the future), or are just looking to develop your skills, this talk (with a fresh angle: 0% theory, 100% real-world-based) will give you a practical framework with actionable tips for working in and leading teams successfully. You'll learn about the five phases—Forming, Storming, Norming, Performing, and Adjourning—including detailed descriptions of each along with proven strategies for addressing challenges or issues which may occur along the way. You'll understand how to use the model to your advantage by effectively navigating all of the phases with speed and agility, from team set-up to the after-party! The presentation draws on the speaker’s first-hand, real-world experience, with his guidance supported by additional research, recommendations, and coverage from the Project Management Institute, IEEE, Google, NASA, and others.

  • Key learning benefits: This talk will help you develop and enhance the contributions you make to your organization by being able to: (1) Understand the five stages of team development: Forming, Storming, Norming, Performing, and Adjourning. (2) Learn the characteristics of each phase. (3) Apply proven strategies to help handle challenges or issues experienced by the team. By doing so, you'll advance the team's happiness, productivity, and success.


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Strategic Alignment

Strategic Alignment is second on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.

  • Title: Talks or workshops on Strategic Alignment may be called “10 Ways to Score and Prioritize Project Proposals Based on Multiple Factors, Including Strategic Alignment” or “10 Ways to Achieve and Sustain Strategic Alignment” or another title.

  • Description: How does your organization assess proposals for new projects? Is there a well-defined scoring and prioritization process—based on alignment with the business’ strategic objectives and other key factors—to quickly and easily identify the objective value of each proposal (including how important it is relative to other initiatives)? If the answer is “no,” keep reading. If the answer is “yes,” you are likely to find practical information and examples in this talk to adapt and adopt to improve the process at your organization.

  • Key learning benefits: This talk will help you develop and enhance the contributions you make to your organization by being able to: (1) Understand the benefits of scoring and prioritizing project proposals based on strategic alignment and other key factors. (2) Identify selection and prioritization criteria appropriate for your unique organization, leveraging the flexible framework and some or all of the 10 factors presented during the talk. (3) Put the practical, actionable information presented to use. During the session, we will run an example project proposal through the process, step-by-step. And you will receive a summary "cheat sheet" digital download that you can reference as a guide to help implement or improve this process at your organization.


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Agile

Agile is third on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.

  • Title: Talks or workshops on Agile may be called “Are You Realizing All the Benefits from Agile?” or “Agile Scrum Helps Innovators, Disruptors, and Entrepreneurs Develop and Deliver Products at Astounding Speed Which Drives Competitive Advantage” or another title.

  • Description: Organizations are increasingly embracing Agile to best meet their shifting business needs and successfully manage projects. Potential business benefits from Agile include faster delivery and ROI, rapid response to change, higher satisfaction, and continuous improvement. All of which supports innovation and helps drive competitive advantage. Are you realizing all of the benefits? This session will cover the full lifecycle of the most popular Agile approach, Scrum. You will be presented with practical information including top factors from successful implementations—based on the speaker's first-hand experience and 116 sources, including the PMI, IEEE, Google, Agile Alliance, and others—you can use to gain more benefits from Agile.

  • Key learning benefits: How you will benefit: (1) Gain a high-level understanding of the Scrum framework-from vision through release. (2) Learn the roles, responsibilities, tools, and techniques unique to Scrum. (3) All of which are inclusive of top factors from successful implementations, which you can put to use to help you get more benefits from Agile.


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AI Development


Successful AI Development is fourth on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.

  • Title: Talks or workshops on Successful AI Development may be called “What Successful AI Development Teams Have in Common” or “Fueling the Development of Innovative and Life-Changing AI Solutions” or another title.

  • Description: Artificial Intelligence has emerged as a transformative force across a growing number of industries, revolutionizing how we live, work, and interact. From improved medical diagnoses to self-driving cars, and more, AI systems have become integral to our daily lives. Behind these cutting-edge, life-changing solutions are AI teams with a combination of skills. This session reveals exactly how the fusion of technical skills and soft skills within AI teams fuels the successful development of innovative and effective solutions. Informed by “In the AI era, soft skills are the new hard skills” (from Artificial Intelligence and Its Impact on Business), “Soft skills are becoming a key focus” (from Computerworld), “Don’t underestimate the power of a team dynamic – your product becomes the result of it” (from Microsoft), and “Competencies like teamwork are crucial” (from MIT), this talk also delivers a deep-dive on essential team development skills based on the science of high-performing teams. Scott’s talk draws from his work with AI development teams as well as research and coverage from the Association for the Advancement of Artificial Intelligence, Google, IBM, IEEE, Microsoft, Software Engineering Institute, and many others. The usable information can provide you, your teams, and your organization with a competitive advantage.

  • Key learning benefits: How you will benefit: (1) Understand technical skills and soft skills leveraged by successful AI teams to develop innovative and effective solutions. (2) Understand the essential team development skills based on the science of high-performing teams. (3) Understand specific techniques including how to apply them to advance the happiness, productivity, and success of teams.


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Video Game Development

Successful Video Game Development is fifth on the list of the top five topics. Scott customizes each session to the audience and other factors, so each one is unique. A general overview follows.

  • Title: Talks or workshops on Successful Video Game Development may be called “The Science of High-Performance Video Game Development Teams” or “Level-Up Your Team: Science-Backed Strategies for High-Performance Video Game Development” or another title.

  • Description: Behind every great video game is a team of creative and technical wizards. Creators, storytellers, designers, artists, developers, testers, and others collaborate and leverage a diverse range of hard skills (also known as technical skills) and soft skills (also known as interpersonal skills) to craft an exceptional end-product. Of the many skills, one — a soft skill — is paramount. Activision Blizzard and other premiere developers and publishers of entertainment experiences identify teamwork as critical for the successful development of video games. Informed by Scott’s first-hand work with video game development teams as well as research and coverage from Activision Blizzard, Gameloft, International Game Developers Association, Microsoft, Rockstar Games, Sony Interactive Entertainment, Ubisoft, and others, this talk delivers a deep-dive on the essential teamwork skill based on the science of high- performing teams. The information can provide you, your teams, and your organization with a competitive advantage!

  • Key learning benefits: How you will benefit: (1) Understand that a confluence of both hard skills and soft skills (notably, teamwork) are crucial. (2) Learn the five phases of team development and recognize the identifiable characteristics of each phase. (3) Learn how to apply strategies to improve teams' efficacy, happiness, and success.


Those are the top five topics for talks and workshops.

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Agile for Unicorns - EA EXC - v Feb 11 2024 - Square for Instagram - rev May 11 2024 - TwX Format - LwRes

Before concluding this article, we’ll also point out a new topic which is becoming increasingly popular. It’s “Agile for Unicorns.” This session is limited to corporate events for privately-held companies valued at US $1 billion or more. To learn more, check out the information sheet:
https://scottgraffius.com/resources/Scott-M-Graffius---Public-Speaker---Example-Session---Agile-for-Unicorns---v24012907.pdf.

Visit Scott’s
Public Speaker page for a detailed listing of events, testimonials, and more.

Scott speaks around the world. To book him for your conference or other event, complete a
speaker engagement request form or email him.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, SFE, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


scott-m-graffius-on-x---sg-on-x-design-2---v-feb-7-2024---lwres

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

scott_m_graffius_agile_transformation_lr_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


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University of California, San Diego Features Scott M. Graffius’ ‘Phases of Team Development’ Work

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M Graffius Phases of Team Development Featured by UCSD - Tw Format - v2 - LwRes



The University of California, San Diego (UCSD) Rady School of Management features Scott M. Graffius’ ‘Phases of Team Development’ work in MGT 173 Project Management.

UCSD Features Phases of Team Development Work by Scott M Graffius - Excerpts - 1 - LwRes

The request for, and the granting of, a license for Graffius’ copyrighted ‘Phases of Team Development’ is shown above.

UCSD Features Phases of Team Development Work by Scott M Graffius - Excerpts - 2 - LwRes

Graffius’ ‘Phases of Team Development’ work and the respective UCSD course are shown above.

About Graffius’ ‘Phases of Team Development’

Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius’ first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his ‘Phases of Team Development’ as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.

Project Managers, Scrum Masters, Agile Coaches, DevOps Leads, and other leaders can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.

With permission/a license from Graffius, his ‘Phases of Team Development’ work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Torrens University Australia, UK Sports Institute, Adobe, Amsterdam Public Health Research Institute, Academic Cooperation Association, Boston University, U.S. National Park Service, Bayer, Hasso Plattner Institute, New Zealand Government, University of Galway Ireland, and many more.

Graffius initially developed his unique material in 2008, and he periodically refreshes it.
The most current (2024) edition of his work is here.

Graffius has presented talks and workshops at 89 conferences and other events across 25 countries. While each session is unique, the top topic is high performance teams. In those sessions, he leverages and expands upon on his ‘Phases of Team Development’ work. Sessions are dynamic, engaging, and packed with fresh insights and usable information. They’re highly rated by attendees and organizers alike. To book him for your conference or other event, complete a speaker engagement request form or email him.

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About UCSD Rady School of Management Course - MGT 173 Project Management

UCSD describes MGT 173 Project Management at
https://catalog.ucsd.edu/courses/MGT.html as: "This course covers efficient techniques for managing health services projects, including both the technical aspects of project management as well as the human-capital management issues associated with blending administrative and technical staff with health-care professionals. Topics include scheduling methods, milestone setting, governmental regulations, resource allocation, interpersonal skills, and performing research and development projects—all with a health services focus."

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About UCSD

Recognized as one of the top 20 research universities worldwide, the University of California, San Diego (UCSD) culture of collaboration sparks discoveries that advance society and drive economic impact. UCSD is considered a Public Ivy—a public university perceived to provide a collegiate experience on the level of Ivy League universities. Its faculty, researchers, and alumni have won 27 Nobel Prizes as well as 3 Fields Medals, 8 National Medals of Science, 8 MacArthur Fellowships, and 3 Pulitzer Prizes. Additionally, of the current faculty, 29 have been elected to the National Academy of Engineering, 70 to the National Academy of Sciences, 45 to the Institute of Medicine, and 110 to the American Academy of Arts and Sciences. Visit
https://ucsd.edu to learn more.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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The short link for this article is: https://bit.ly/ucsd-173

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Graffius' 'Phases of Team Development' Featured by TAG at TBS24 Conference in Zermatt Switzerland

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - LwRes


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Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase.

Leaders of teams can apply the information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams' (and their own) happiness, productivity, and success.

Graffius initially developed the material in 2008, and he periodically refreshes it. For details on the current (2024) edition including permission request information, high resolution files, and more, visit
here.

Graffius' 'Phases of Team Development' work is used by businesses, professional associations, government agencies, and universities around the world. Examples include Yale University, IEEE, Constructor Institute (Switzerland), Adobe, Boston University, Amsterdam Public Health Research Institute, United States National Park Service, Cisco, Bayer, Ford, University of Galway (Ireland), Hasso Plattner Institute (Germany), American Management Association, UC San Diego, and many more.

The ATACC Group (TAG) was added to the list.
Dr. Mark Forrest and Dr. Halden Hutchinson-Bazely from TAG incorporated Graffius' 'Phases of Team Development' in their talk at TBS24 in Zermatt, Switzerland.

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - Excerpts - Slide 1 - LwRes

Slide 1 from their talk is shown above.

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - Excerpts - Slide 67 - LwRes

Slide 67 from their talk — which featured the 2019 edition of Graffius' 'Phases of Team Development' — is shown above. (For details on the current [2024] edition of Graffius' work including permission request information, high resolution files, and more, visit
here.)

A recording of their session is on
YouTube.



About Dr. Mark Forrest

The following includes content from
https://scanfoam.org/tbs24.

Dr. Mark Forrest is a consultant in anaesthetics, critical care, prehospital care from the North West of England and Associate Medical Director in his NHS Trust. He has over 35 years of experience in these fields and has additional experience in aeromedical retrieval (including Paeds and ECMO), diving/hyperbaric medicine, and tactical medicine. Dr. Forrest flies as a consultant on HeliMed 29 and responds on a day-to-day basis as a 'Fire & Rescue Doctor.' He is passionate about trauma and critical care, especially in the prehospital arena and has a specialist interest in vehicle extrication as a Road Traffic Collision Extrication Instructor and Clinical Advisor to the National Fire Service College.

Dr. Forrest was the first appointed Medical Director for Fire & Rescue in the UK, over 17 years ago and now directs 9 UK Police Forces and 3 Fire and Rescue Services, through the ATACC Group.

Dr. Forrest is the Founder and Medical Director of the internationally renowned ATACC (
Anesthesia Trauma and Critical Care) course and he is the First President of the Faculty of Trauma & Critical Care. He is an advocate for immersive simulation, unique training and innovation and has written over 20 varied courses for The ATACC Group as a Royal College Surgeons (London) Education Centre.

About Dr. Halden Hutchinson-Bazely

The following includes content from
https://scanfoam.org/tbs24.

Dr. Halden Hutchinson-Bazely is an intensive care medicine doctor and pre hospital emergency medicine doctor in the UK. He works in a large, major trauma centre ICU, and he is a Helicopter Emergency Medical System (HEMS) doctor at East Anglian Air Ambulance (EAAA).

Dr. Hutchinson-Bazely is committed to delivering contemporary and compassionate critical care, and supporting others to do the same, so much of his non-clinical work is education. He is a faculty member at EAAA, where he specializes in endovascular resuscitation techniques. Dr. Hutchinson-Bazely is also part of the faculty for the international Endovascular Trauma Management (EVTM) society. His main commitment to education is as a deputy medical director for ATACC, where he co-directs the ATACC course.

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - Excerpts - TAG - LwRes

About The ATACC Group

The ATACC Group (TAG) is known for providing high quality first aid, clinical and medical education and training to every level of provider involved in patient care. It offers a suite of regulated qualifications in collaboration with Qualification Network UK (QNUK) who are an Ofqual, CCEA, and Qualification Wales recognized Awarding Organization. TAG is also a Royal College of Surgeons, London approved Educational Centre. ATACC is an acronym for
Anesthesia, Trauma, and Critical Care. Visit https://www.ataccgroup.com to learn more.

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - Excerpts - SCANFOAM - LwRes

About scanFOAM

Scandinavia-based not-for-profit scanFOAM provides resources, conferences (such as TBS24), and more aimed at improving medicine. ScanFOAM is short for
Scandinavia Free Open Access Meducation (or medical education). Visit https://scanfoam.org/ to learn more.

Scott M. Graffius' 'Phases of Team Development' Featured by ATACC at TBS24 Conference - Excerpts - TBS24 - LwRes

About the TBS24 Conference

TBS24 – the 6th iteration of cutting-edge talks on critical care, organized by scanFOAM – was held in beautiful Zermatt, Switzerland, on 7-9 February 2024. Visit
https://scanfoam.org/tbs24/ to learn more.

How to Cite This Article

Graffius, Scott M. (2024, April 25). Graffius' 'Phases of Team Development' Featured by TAG at TBS24 Conference in Zermatt Switzerland. Available at:
https://scottgraffius.com/blog/files/tbs24.html. DOI: 10.13140/RG.2.2.36021.90087.

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About Scott M. Graffius

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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, thinker, creator, multi-award-winning author, and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Gartner, Project Management Institute, IEEE, National Academy of Sciences, United States Department of Energy, Yale University, Tufts University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, Tech leadership, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 89 conferences and other events across 25 countries.

His full bio is available
here.

Connect with Scott on:


Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

Scott_M_Graffius_Agile_Scrum_v22123007_LR_1000x1000_sq

Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

Scott_M_Graffius_Agile_Transformation_LR_1000x505

Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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An abridged version of this article is on
LinkedIn.

The short link for this article is
https://bit.ly/tbs-24

© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.



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Oracle Featured Scott M. Graffius' IP on Team Tradecraft in Their Publication

BY SCOTT M. GRAFFIUS | ScottGraffius.com

Oracle Featured Scott M Graffius' IP in Their 2024 Publication - LwRes for Blog



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Oracles Featured Scott M. Graffius' 'Phases of Team Development' IP in Their Publication

Informed by the research of Bruce W. Tuckman and Mary Ann C. Jensen, over 100 subsequent studies, and Scott M. Graffius' first-hand professional experience with, and analysis of, team leadership and performance, Graffius created his 'Phases of Team Development' as a unique perspective and visual conveying the five phases of team development — Forming, Storming, Norming, Performing, and Adjourning — inclusive of a graph showing how performance varies by phase, as well as the characteristics and strategies for each phase. Graffius' 'Phases of Team Development' is registered with the U.S. Copyright Office.

Leaders of teams can apply Graffius' information to help handle challenges or issues experienced by teams. By doing so, they’ll advance the teams’ (and their own) happiness, productivity, and success.

Graffius' 'Phases of Team Development' intellectual property is used by businesses, professional associations, government agencies, and universities around the world. Select examples include:

  • Adobe,
  • American Management Association,
  • Amsterdam Public Health Research Institute,
  • Bayer,
  • Boston University,
  • Cisco,
  • Deimos Aerospace,
  • DevOps Institute,
  • Ford Motor Company,
  • Hasso Plattner Institute (Germany),
  • IEEE,
  • London South Bank University,
  • Microsoft,
  • New Zealand Government,
  • Torrens University Australia,
  • UC San Diego,
  • TBS Switzerland,
  • UK Sports Institute,
  • University of Galway Ireland,
  • U.S. National Park Service,
  • U.S. Tennis Association,
  • Virginia Tech,
  • Yale University,
  • and many others.

Today, Oracle was (re)added to the list. It incorporated Graffius' 'Phases of Team Development' intellectual property in its 2024 publication,
CFOs as Growth Leaders. Images follow.

Oracle Featured Scott M Graffius' IP in Their 2024 Publication - Excerpts - Cover Page - LwRes

The cover page of Oracle's
CFOs as Growth Leaders is shown above.

Oracle Featured Scott M Graffius' IP in Their 2024 Publication - Excerpts - Page 7 - LwRes

Page 7 of Oracle's
CFOs as Growth Leaders is shown above.

Oracle Featured Scott M Graffius' IP in Their 2024 Publication - Excerpts - Page 7 Zoomed In - LwRes

A zoomed-in view of page 7 of Oracle's
CFOs as Growth Leaders is shown above.

Oracle’s publication is available at https://www.netsuite.com/portal/resource/wp/business_mgt.shtml and https://bit.ly/oracle-cfo and other locations.

Graffius initially developed his respective material in 2008, and he periodically refreshes it. Information on the current (2024) edition of his 'Phases of Team Development' IP is available at
https://www.scottgraffius.com/blog/files/teams-2024.html and other locations.

Scott M. Graffius’ ‘Phases of Team Development’ is copyright © Scott M. Graffius. Oracle’s CFOs as Growth Leaders is copyright © Oracle. Oracle and NetSuite names and marks are the property of Oracle.

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About Scott M. Graffius


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Scott M. Graffius, PMP, SA, CSP-SM, CSP-PO, CSM, CSPO, ITIL, LSSGB is an agile project management practitioner, consultant, creator, award-winning author (Agile Scrum and Agile Transformation), and international public speaker. Founder and CEO of Exceptional PPM and PMO Solutions™ and subsidiary Exceptional Agility™, he has generated over $1.9 billion for Global Fortune 500 businesses and other organizations he has served. Graffius and content from his books, talks, workshops, and more have been featured and used by Microsoft, Oracle, Broadcom, Cisco, Adobe, Gartner, Project Management Institute, IEEE, Qantas, National Academy of Sciences, EU's European Commission, Amsterdam Public Health Research Institute, Boston University, U.S. National Park Service, Bayer, Ford, London South Bank University, Warsaw University of Technology, U.S. Tennis Association, Hasso Plattner Institute, American Management Association, Virginia Tech, University of Galway Ireland, UC San Diego, Yale University, and others. He delights audiences with dynamic and engaging talks and workshops on agile project management, AI, video game development, strategic alignment, the science of high performance teams, and more. To date, he's presented sessions at 91 conferences and other events across 25 countries. His full bio is available here.

Scott M Graffius on X - SG on X Design 2 - v Feb 7 2024 - LwRes

Scott M Graffius - Impact_com Platform for Influencers and Affiliates - v April 7 2024 - rev April 10 2024 - LwRes

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About Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions

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Shifting customer needs are common in today's marketplace. Businesses must be adaptive and responsive to change while delivering an exceptional customer experience to be competitive.

There are a variety of frameworks supporting the development of products and services, and most approaches fall into one of two broad categories: traditional or agile. Traditional practices such as waterfall engage sequential development, while agile involves iterative and incremental deliverables. Organizations are increasingly embracing agile to manage projects, and best meet their business needs of rapid response to change, fast delivery speed, and more.

With clear and easy to follow step-by-step instructions,
Scott M. Graffius's award-winning Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions helps the reader:

  • Implement and use the most popular agile framework―Scrum;
  • Deliver products in short cycles with rapid adaptation to change, fast time-to-market, and continuous improvement; and
  • Support innovation and drive competitive advantage.

Hailed by Literary Titan as “the book highlights the versatility of Scrum beautifully.”

Winner of 17 first place awards.

Agile Scrum: Your Quick Start Guide with Step-by-Step Instructions is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change

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Thriving in today's marketplace frequently depends on making a transformation to become more agile. Those successful in the transition enjoy faster delivery speed and ROI, higher satisfaction, continuous improvement, and additional benefits.

Based on actual events,
Agile Transformation: A Brief Story of How an Entertainment Company Developed New Capabilities and Unlocked Business Agility to Thrive in an Era of Rapid Change provides a quick (60-90 minute) read about a successful agile transformation at a multinational entertainment and media company, told from the author's perspective as an agile coach.

The award-winning book by
Scott M. Graffius is available in paperback and ebook/Kindle in the United States and around the world. Some links by country follow.



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About Oracle

Oracle Corporation is a multinational computer technology company. In 2020, Oracle was the third-largest software company in the world by revenue and market capitalization. The company sells database software and cloud computing. Oracle's core application software is a suite of enterprise software products, such as enterprise resource planning (ERP) software, human capital management (HCM) software, customer relationship management (CRM) software, enterprise performance management (EPM) software, Customer Experience Commerce (CX Commerce) and supply chain management (SCM) software.

To learn more, visit
https://www.oracle.com.

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About Oracle NetSuite

For more than 25 years, Oracle NetSuite has helped organizations grow, scale, and adapt to change. NetSuite provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management, inventory management, human capital management, payroll, procurement, project management, and e-commerce software. Its solutions are used by more than 38,000 across 219 countries.

Visit
https://www.netsuite.com/portal/home.shtml to learn more.

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How to Cite This Article

Graffius, Scott M. (2024, June 13). Oracle Featured Scott M. Graffius' IP on Team Tradecraft in Their Publication. Available at:
https://scottgraffius.com/blog/files/oracle-2024.html. DOI: 10.13140/RG.2.2.14627.05920.

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© Copyright 2024 Scott M. Graffius. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without the express written permission of Scott M. Graffius.


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